Gain exclusive insights on the state of the outdoor market including participation, consumer trends, and economic and social forces impacting our industry.
Continue readingOutdoor Retailer Education Session: NAVIGATING AN UNCERTAIN TRADE ENVIRONMENT
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Live Date: Saturday, June 11, 2022
Outdoor companies continue to face multiple supply chain challenges stemming from the global shipping crisis, failed reinstatement of key federal trade programs, inflation, and lingering impacts of the COVID-19 pandemic. With American outdoor recreation participation at an all-time high, our industry has been uniquely hard-pressed to find ways to overcome the uncertain market conditions in order to meet unprecedented consumer demand. This has been particularly true for small and medium-sized businesses which often lead the way in developing innovative new outdoor apparel, footwear, and equipment.
Join OIA for a conversation with representatives from a diverse group of outdoor companies, Congress, and the administration on how your business can navigate these uncertain times and improve your bottom line.
Moderator: Richard W. Harper, Jr., Director of Government Affairs, Outdoor Industry Association
Panelists:
Kay Martin, CEO, BOCO Gear
Jennifer Knight, Deputy Assistant Secretary for Textiles, Consumer Goods, and Materials, International Trade Association
Quinn O’Rourke, Director of Compliance and Logistics, Lacrosse Footwear
Andrew Samet, Partner, Sorini, Samet & Associates
Outdoor Retailer Education Session: STATE OUTDOOR BUSINESS ALLIANCES
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Live Date: Friday, June 10, 2022
Outdoor business and recreation alliances across the United States are driving forces behind vitalized outdoor economies. These state-based groups are galvanizing businesses from across the outdoor industry and other key stakeholders to play a leading role in promoting recreation economies, accessibility, and the outdoor sector.
Join representatives from outdoor alliances to learn about their efforts to support the outdoor industry through advocacy, thought leadership, collaboration, marketing, workforce and business development, partnerships with state offices of outdoor recreation, and more.
Moderators:
Rebecca Gillis, State and Local Government Affairs Manager, Outdoor Industry Association
Jonathan Jarosz, Co-Founder, Land of Outsiders
Panelists:
Dustin Cederholm, Co-Founder and former Executive Director, Utah Outdoor Association
James Glover, Founder and Co-Director, endeavOR New Mexico
Jenny Kordick, Executive Director, Maine Outdoor Brands
Matt Lyon, Chairperson of California Outdoor Partnership (CORP), and CEO of HydraPak LLC.
Outdoor Retailer Industry Lunch: A Look at the Past, Present, and Future of Public Lands
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Live Date: Friday, June 10, 2022
The protection of lands and waters is foundational to the outdoor industry. From the creation and protection of national monuments to the development of neighborhood parks, it is essential to ensure that all Americans and our future generations are guaranteed the physical and mental health benefits of outdoor recreation. Time and time again, outdoor companies have united to raise our industry’s voice in defense of public lands and waters when they have come under threat. Under the current Congress and the Biden administration, the industry is at an important crossroads, with ample opportunities to demonstrate the importance of these lands and accessibility: from the consideration of a public lands package to the implementation of America the Beautiful, an ambitious proposal to conserve 30 percent of our lands and waters by 2030. What role can the industry play to ensure that these pivotal opportunities yield a more equitable, accessible outdoors and ensure a thriving future for the planet? How can we continue to integrate lessons learned from the history of public lands and inequities, the traditional indigenous knowledge and practices in stewardship, and the stories of underrepresented communities to ensure that public lands are developed and maintained for all Americans in the years to come?
Join OIA for an informative discussion with key stakeholders, industry leaders, and representatives from Washington, D.C., to reflect on the history of public lands in America; the tools and innovations Congress and the administration may use to create new, shared spaces; and the opportunities to make a difference in 2022.
Moderator: Richard W. Harper, Jr., Director of Government Affairs, Outdoor Industry Association
Panelists:
Shoren Brown, Interim Executive Director, The Conservation Alliance
Theresa Conn, Director of Sustainability, NEMO Equipment
Ángel Peña, Executive Director, Nuestra Tierra Conservation Project
Madeleine West, Director, Center for Public Lands, Theodore Roosevelt Conservation Partnership
Bill Lee, Senior Vice President for Policy, Advocacy and Government Relations, Trust for Public Lands (Virtual)
Joel Moffet, Director of Environmental and Special Projects, Native Americans in Philanthropy (Virtual)
Outdoor Retailer Education Session: Plateaued Email Marketing: How Do You Repair and Grow Customer Retention?
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Live Date: Friday, June 10, 2022
- Your outdoor enthusiast consumer is likely receiving over 100 emails a day. Are you sending the same email to your entire customer database?
- Since COVID, U.S. adult shoppers shifted to email as the preferred channel to receive advertisements and communication. Has your business kept up with this shift and trend?
- Learn how to easily enrich your customer data and segment and “automatically” engage your prospects and customers, along with the importance of establishing and understanding your metrics. Break down and easily help determine your average order value and your average customer lifetime and value, etc.
- Overview of digital best practices and ways to speak to a prospect like a prospect and a customer like a customer and the importance of personalized, targeted marketing for client retention and increased sales.
- Whitepaper takeaway/download provided to all education session attendees.
Presenters:
Scott Buelter, CEO, Ascent360
Molly Holmes, Director CRM, Alterra Mountain Company
Outdoor Retailer NPD TREND BREAKFAST: RETAIL AND CONSUMER TRENDS IN THE OUTDOOR MARKETPLACE
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Live Date: Friday, June 10, 2022
Join NPD for a fast-paced, informative “Outdoor Trend” breakfast session. This is a “must-attend” event for those interested in understanding retail trends and sales in outdoor. This session will provide an in-depth update on what’s driving consumers and what they’re spending money on. In today’s complex retail environment, this session is critical to staying up to date on retail sales and consumer insights. Matt Powell and Julia Clark Day are experts on the marketplace and will talk about what’s selling and the critical why behind the buy. If you are looking for an understanding of current retail market trends and consumer dynamics, this session will give you a birds-eye view.
Presenters: Matt Powell, Vice President, Senior Sports Industry Advisor, and Dirk Sorenson, Executive Director, Industry Analyst, The NPD Group
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Outdoor Retailer Education Session: State of The Outdoor Market Summer 2022
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Live Date: Thursday, June 9, 2022
Join OIA for a presentation on participation in outdoor activities, consumer trends in outdoor, supply chain disruptions, pandemic-to-endemic outdoor habits, and consumer perspectives. Learn what the data is telling us about supply and demand, increased diversity across the participation base, the new consumer journey into the outdoor market, and what opportunities lie ahead of us post-pandemic. Kelly Davis, Director of Research for OIA, will discuss business, participation, buying behaviors and social trends and how they impact the outdoor market. Expect to walk away from this session with a clear view of current activity in the outdoor market and to know what the future likely has in store for outdoor market players over the next year.
Presenter: Kelly Davis, Director of Research, Outdoor Industry Association
Outdoor Retailer Industry Lunch: Collective Impact in Action
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Live Date: Thursday, June 9, 2022
Through community investment and groundbreaking research, the Outdoor Foundation’s Thrive Outside Initiative works with partners across the country to address outdoor equity barriers and help make the outdoors accessible for all. The collective impact model is the foundation upon which the Thrive Outside Initiative is built. Collective impact brings people together—in a structured way—to achieve social change.
Learn how the Outdoor Foundation and our Thrive Outside Communities are working to integrate the collective impact model to drive equity and systems change in the outdoors. Panelists will share their experiences working through a collective impact model, connecting youth and families from historically marginalized communities with nature, and addressing the outdoor equity barriers that exist in communities.
Moderator: Jacob Fisher, Program Coordinator, Outdoor Foundation
Panelists:
Akiima Price, Director, Thrive Outside Washington D.C.
Heather Rossetti, Manager, Thrive Outside San Diego
Outdoor Retailer Education Session: State-Based Equity Funds
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Live Date: Thursday, June 9, 2022
Access to the outdoors is a basic human right – yet it’s one that has often been denied to many of our youth. As a result, our underrepresented kids haven’t had the chance to experience some of the best of New Mexico: its outside world. In 2020, the New Mexico Outdoor Equity Fund opened to applications for the first time, awarding over $270,000 to 25 applicants across the state. It continues to support transformative outdoor experiences that foster stewardship and respect for lands, waters, and cultural heritage. During this OR session, hear from Angel Peña, executive director of Las Cruces-based Nuestra Tierra Conservation Project and one of the community leaders in New Mexico who created and advocated for this fund. The Outdoor Equity Fund has inspired similar programs throughout the country, and this session will also feature advocates and partners from other states enacting similar programming to work toward building an accessible outdoors for all.
Moderator: Teresa Martinez, Executive Director, Continental Divide Trail Coalition
Panelists:
Ángel Peña, Executive Director, Nuestra Tierra Conservation Project
Lesford Duncan, Associate Executive Director, Outdoor Outreach
Shirley Romero Otero, Founder and Executive Director, Move Mountains Youth Project Inc.
2022 Outdoor Industry Workforce Assessment
The Outdoor Industry Workforce Assessment looks to identify major trends in workforce hiring and retention, help further educational and up-skilling initiatives, and provide a snapshot of where the industry stands in its efforts to increase diversity, equity, and inclusion. Key findings from the survey include the following:
- New hires: The industry expects to hire for a high volume of entry and skilled professional positions over the next year.
- Work/life balance: Outdoor companies are prioritizing flexible work arrangements and work-life balance as attraction and retention strategies ahead of employee benefits and financial rewards.
- Qualified applicants: 66% of survey respondents report having difficulty finding qualified applicants. The largest barriers to recruiting hard-to-fill jobs are finding qualified applicants, and lack of affordable housing options proximal to the job location.
- Increasing DEI: Companies who have a diversity plan in place are utilizing a wide variety of methods and tactics to achieve their goals. However, companies that do not currently have a diversity plan in place largely do not plan to implement one or do not know where to start.