Type: Articles

Outdoor Vitals, the Utah-based performance outdoor apparel and gear brand, today set a new benchmark in breathable insulation with the release of its Vario Jacket. The Vario is a versatile, 9 oz. jacket with breathable insulation and body-mapped ventilation designed for active performance.   
 
Outdoor Vitals utilized innovative technology to make the Vario one of the more dynamic jackets available. Both the 3DeFX insulation and durable ripstop nylon fabric of the jacket stretch while the user is moving; that stretching causes tiny coils, much like trampoline springs, to expand, allowing more heat to escape. When the fabric and insulation are not being stretched with motion, the coils contract, making the jacket insulate more.   
 
The 3DeFX insulation performs well when damp and has a fantastic warmth-to-weight ratio. Outdoor Vitals was able to ensure that 50 percent of the premium insulating material is recycled, reducing the jacket’s environmental impact without sacrificing durability or performance.  
 
“After our success with the Ventus Hoodie, we set out to make a jacket that utilizes the same innovative materials but with more insulation, pockets, and a full-length zipper,” said Tayson Whittaker, founder of Outdoor Vitals. “Those additions make the Vario a highly versatile piece that is perfect for a broad range of active pursuits in cold weather and provides an abundance of warmth in a lightweight package.”  
 
Perforated underarm vents help to shed heat buildup when the heart rate rises, while an unobtrusive insulated hood and lightweight coating on the exterior provide protection from the elements. The ultralight jacket is highly compressible, packing down to the size of a grapefruit, making it a great option for any adventure, from backpacking trips to international travel. Available in men’s and women’s versions, this exciting new offering is available for $209.97. 
 
To learn more about the Vario Jacket, visit www.outdoorvitals.com.  

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About Outdoor Vitals  

Unencumbered by price points or corporate strategies, Outdoor Vitals is passionate about helping others to live ultralight, and its sole mission is to provide gear that makes backcountry travel easier. Outdoor Vitals is committed to designing innovative products that make the outdoors more comfortable, cutting out everything that is unnecessary without impeding function or durability. The result is a line of carefully constructed products that are ideal for backcountry travel. Today, Outdoor Vitals offers a wide array of unique products, including backpacks, jackets, tents, pants, baselayers, sleep systems, and more. 

The Woolmark Company and Luna Rossa Prada Pirelli will take to the seas once more, as the global authority on wool continues as the official technical partner of the America’s Cup team.

The partnership has extended to better support the team and crew, who will continue to wear Merino wool technical garments across all training and sailing activities.

The partnership further cements the strong link between the world of sport and the world’s original performance fibre – Merino wool. Now in its 37th edition, the America’s Cup is the oldest trophy in the history of sport, which sees the participation of the most technologically advanced boats in the world.

“I am glad that The Woolmark Company has renewed its trust in the team, confirming the partnership for the 37th America’s Cup,” says Max Sirena Team Director and Skipper of the Luna Rossa Prada Pirelli Team. “For a professional sailor, clothing plays a fundamental role that goes far beyond the aesthetic factor. A breathable, waterproof and isothermal garment that keeps you cool and dry, makes you feel comfortable, frees you to move and allows you to focus on what you are doing. Furthermore, our uniforms have a perfect fit, not to mention that Merino wool is sustainable and biodegradable, which is important for a team like Luna Rossa Prada Pirelli who is very concerned with safeguarding the planet.”

“I like the customization process of the garments and the fact that every item is produced according to specific references provided by us, based on our previous experience both at sea and in other sports” says Jimmy Spithill Sailor of the Luna Rossa Prada Pirelli Team. “A sailing jacket, for instance, can vary a lot depending on the location, the role, the climate and the dates of the races, so it is very important that we interact with The Woolmark Company to conceive the perfect garment, tailored to the different and specific needs of sailors. I really like the idea that our uniforms are manufactured with a natural and breathable fiber like Merino wool, which is elastic, isothermal and very comfortable, both at sea and on shore”.

“This partnership continues to highlight the coming together of two like-minded brands to create a technical uniform for the Luna Rossa Prada Pirelli crew across the regattas, events and activities for the 37^th America’s Cup,” said The Woolmark Company Manager Director John Roberts. “A 100% natural, renewable, biodegradable and recyclable fibre, Merino wool offers a performance-based natural solution with reduced environmental impact and helps the Luna Rossa Prada Pirelli Team achieve its sustainability goals.”

The iconic Woolmark logo will proudly adorn the sail of the Luna Rossa Prototype boat, launching today in Cagliari.

About The Woolmark Company:

 The Woolmark Company is the global authority on wool. Through our extensive network of relationships spanning the international textile and fashion industries, we highlight Australian wool’s position as the world’s premium, sustainable fibre that is optimal for circular, traceable products.

The Woolmark logo is one of the world’s most recognized and respected brands, providing assurance of the highest quality, and representing pioneering excellence and innovation from farm through to finished product.

The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise that conducts research, development and marketing along the worldwide supply chain for Australian wool on behalf of about 60,000 woolgrowers that help fund the company.

Join the conversation: #woolmark #testedbythebest

Facebook: @thewoolmarkcompany

Twitter: @woolmark

Instagram: @thewoolmarkcompany

Media Centre: https://newsroom.woolmark.com/

 

 

 

 

 

Portland, OR – October 13, 2022 – Snow Peak, the global outdoor lifestyle brand, announces a significant reorganization for its Snow Peak USA leadership. As the brand continues a remarkable growth trajectory in the US, more than tripling its sales in the last four years, the new structure will provide more global integration and communication, while simultaneously inspiring dynamic decision-making at the local level. 

On October 1st, Snow Peak named Noah Reis as Vice President and Chief Operating Officer of Snow Peak USA. Matt Liddle will assume the role of Chief Futures Officer.  Yuichi Uchida has been named Chief Brand Officer. Chief Financial Officer Ross Halbach and Chief Revenue Officer Jason McGibbon’s roles remain unchanged at Snow Peak USA. 

“Snow Peak’s future as a global brand is integrally tied to the success of our US business and the establishment of the Snow Peak culture within the outdoor community,” said Tohru Yamai, CEO of Snow Peak.  “I am invigorated by the possibilities in the US and am confident that these shifts to our organizational structure will accelerate our growth.”

As vice president and COO, Reis will support efficient operations  in the US, while accelerating integration with the headquarters in Japan.  Reis joined Snow Peak Japan in 2017, following a career in management consulting in the energy and financial sectors. Over the past five years Reis has served on the board of directors at Snow Peak Japan, with roles including corporate planning, supply chains, systems, finance and accounting. 

“Snow Peak has helped me transition from seeing nature as scenery to now seeing it as a world in which I can live and share,” said Reis. “This has been a journey that I have taken great value from at a personal level and am excited to share that journey with others. I am extremely excited to join the US organization at a time of growth and opportunity as the US is a key strategic market for Snow Peak as a global organization. From a US point of view, we are looking to continue the journey from a backpacking to a camping brand with our partners, while expanding our community of users through experiences, such as Snow Peak Way and our Campfield launch in 2023.” 

Liddle, who has led Snow Peak USA as COO for the last 4  years, will step into the role of Chief Futures Officer, where he will accelerate the establishment of Snow Peak’s experience-based expressions, bringing Snow Peak’s vision of outdoor culture to life. 

“Snow Peak’s mission as a company is to enable experiences in nature that restore the human spirit,” said Liddle. “Our vision for the future of Snow Peak USA will deliver on this mission in even more profound and direct ways.  Starting with our Campfield in Long Beach, WA, we will build a broad network of nature-oriented Snow Peak experiences across the US that inspire community,  deepen our relationship with our customers, and bring a new vision for campgrounds to life.”

Uchida, previously Chief Culture Officer at Snow Peak, has been named Chief Brand Officer, where he will build on the existing brand transformation and accelerate marketing capabilities, while aligning with the global brand. 

About Snow Peak         

Founded in Japan in 1958, Snow Peak has been serving customers in the USA for more than 20 years, with a mission to unite people and alleviate the stresses of modern life through time gathering outside. Its Japanese-designed, lifetime-guaranteed outdoor goods serve as a catalyst for restorative experiences in nature. Focused on bringing people together, Snow Peak operates immersive retail locations in Portland and New York City, as well as a Portland restaurant, Takibi, a PNW izakaya that brings to life the brand’s belief that time spent sharing food and drink by the fire is the best way to connect with one another. snowpeak.com

LAND Energy, a technology company enabling people to move, work and play without boundaries through its proprietary energy platform, is proud to be recognized by Cleveland Magazine as one of its 2022 Best of Cleveland winners for the Best E Motorcycle. Specifically, LAND Energy facilitates the transition of clean energy through a digital power grid that is currently integrated into e-mobility transportation including: the DISTRICT models, vehicles that perform as an e bicycle, an e moped, and an e Moto, through a ride mode selection interface, The STANDARD, The STREET, and The SCRAMBLER. The awards ceremony, attended by Cleveland businesses and entrepreneurs, takes place today at the Best of Cleveland Party, at The Great Lakes Science Center.

Founded in 2020 by Scott Colosimo, LAND Energy is based on the principle that energy continuity and mobility are essential to modern life. LAND Energy provides a transitional E Moto ecosystem with a hot-swap power platform (CORE), a game changing technology, digital infrastructure and data connectivity in the electric vehicle industry.

“Cleveland is an energetic hub for creative thinkers and technology gurus and has been instrumental to our early success,“ said Scott Colosimo, CEO of LAND Energy. “Since we began our young journey, we have drawn upon the talented workforce here in this vibrant city and look forward to our continued growth. We are honored to be in such good company and thank Cleveland Magazine editors for their confidence.”

Cleveland Magazine’s October “Best of” issue features reader and editor picks on the most outstanding, unique and extraordinary things in Cleveland in a variety of categories.

“This is one of my favorite issues,” said Dillon Stewart, editor of Cleveland Magazine. “We are  able to highlight Clevelanders who are passionate, determined and have tons of creativity as this year’s Best of Cleveland winners. While our readers have selected an amazing group of more than 60 longtime reader favorites, our editorial staff has also hand-picked 40+ winners in areas such as food, entertainment, and shopping. All of this year’s winners showcase why being a Clevelander is the best.”

LAND Energy will be participating in Cleveland Magazine’s annual Best of Cleveland Party, on Thursday, October 13, 2022, at the Great Lakes Science Center. In one of the most anticipated parties of the year, guests will enjoy food and drinks from more than 55 Best of Cleveland winners, live entertainment and more. This year’s party is proudly sponsored by Akron Cleveland Association of Realtors, JACK Cleveland Casino, Bradley Stone, Rocket Mortgage Fieldhouse, and Meaden and Moore. Visit clevelandmagazine.com/boc.

To learn more about LAND Energy visit https://landmoto.io/

Cleveland Magazine is a city and regional publication that serves all of Northeast Ohio. The 50-year-old publication offers engaging and authoritative stories on dining, arts and entertainment, shopping, sports and civic issues affecting Clevelanders.

About LAND Energy:

LAND Energy was founded in 2020 in Cleveland, Ohio by Scott Colosimo and his team. The company is based on the principle that energy continuity and mobility are essential to modern life. LAND Energy provides a transitional E Moto ecosystem with a hot-swap power platform (CORE), a game changing technology, digital infrastructure and data connectivity in the electric vehicle industry. With products proudly manufactured in the United States, LAND Energy is unwavering in its commitment to American innovation and world-class craftsmanship. As a design-forward company, LAND Energy is dedicated to constantly evolving and meeting the needs of their customers and the ever-changing industry. 

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Houdini, the functional life wear company committed to designs that are timeless, versatile, minimalist and circular, today announces a bolstered global leadership team and the establishment of a U.S. office in Portland, Oregon, a hub of innovation in a place that highly values its connection to the outdoors. Specifically, Niclas Bornling has been appointed to general manager of North America and Brian Anthony will be head of sales and merchandising, both working from Portland. Gabriel Ingemarson joins the executive team as chief operating officer in the company’s Stockholm, Sweden headquarters.

Bornling, a seasoned brand and marketing professional with twenty-five years of experience developing world class brands, served as head of brand engagement and DTC sales at Houdini for the past two years. He will continue to build Houdini’s global presence and is set to lead the company’s plans to grow the brand in North America.

“Niclas brings the creative depth and fearlessness that Houdini needs to broaden our reach and share our mission to create functional, timeless apparel that gives back to the planet,” says Eva Karlsson, CEO of Houdini Sportswear. “Our goal is to set a new industry standard for the apparel industry; Niclas has the necessary skills and drive to make that happen. Brian’s proven expertise will be a tremendous asset as we work to drive U.S. sales, nurture retailer relationships and to introduce more consumers to the brand.”

Newly appointed Head of Sales and Merchandising of North America, Brian Anthony previously worked with outdoor brands KEEN and Salomon in addition to founding his own cycling apparel company, ANTHM Collective. He is responsible for strengthening the company’s brand recognition and reputation and driving sales in the U.S.

Andrea Tomasini, recently promoted to head of global wholesale, with over 20 years of experience from Patagonia will be supporting both Anthony and Bornling.

Gabriel Ingemarson, named COO, brings 25 years of experience leading operations at frontrunner companies with strategic planning, negotiations, and financial analysis. Prior to Houdini, Ingemarson worked at Doconomy as CFO and has held additional positions as CFO and acting CEO at Mini Rodini.

About Houdini Sportswear

Houdini is an odd band of friends from Sweden on a quest to reimagine the future of circular sportswear. Ever since the start in 1993 Houdini has challenged the norms of the outdoor industry, as a company led by women, as innovators of sustainable design and as pioneers of circular business models. Ultimately Houdini wants to enable and inspire people to reconnect to nature.

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Houdini US Media Contact:

Kelly Blake – CGPR

Kelly@cgprpublicrelations.com

415-624-7030

Kodiak, the 112-year-old Canadian footwear brand, marches forward while paying homage to their past with new work style footwear for both men and women in the Fall ’22 collection. The new collection introduces the use of BLOOM^™ technology, which transforms waste biomaterials like algae into renewable high-performance replacements for traditional petroleum-based EVA components, continuing Kodiak’s Built For What Matters sustainability initiative.

“We always feel it is important to keep bits and pieces of Kodiak’s rich history in our new product lines. Luckily, our strong and lasting history as a brand allows us to stay true to our roots while simultaneously advancing forward with more modern designs,” said Karen McSorley, senior brand manager. “Our Women’s Whitton provides an updated aesthetic to a work style boot, giving women of all backgrounds and careers the opportunity to make them their own. We are excited to be using BLOOM technology as we continue to invest in our goal of more environmentally-considered products.”

The Women’s Whitton is a six-inch moccasin vamp boot that features a full-grain leather upper with suede detailing and a 100% recycled polyester abrasion-resistant lining and 100% recycled plastic laces. The Comfortzone^™ LITE footbed is built with an OrthoLite^® Hybrid^™ compound keeping feet comfortable while producing minimal environmental impact. The Whitton includes a lightweight oil and slip-resistant Rubberlon outsole that is integrated with an algae blended foam from BLOOM^™. The Whitton is available in a soft toe moccasin vamp boot (MSRP $140 USD/$180 CAN), soft toe Chelsea boot (MSRP $130 USD/$170 CAN), as well as CSA and ASTM approved steel toe, steel plate, ESR/EH styles for both the moccasin vamp boot (MSRP $150 USD/$180 CAN) and Chelsea (MSRP $140 USD/$170 CAN) styles.

New for Fall 2022, Kodiak launches the men’s Modern Utility collection; a rugged and durable do-anything, take-on everything Adventure line. The Comox boot is a new utility boot for men, built to take on the urban outdoors. The waterproof Comox features a 50% recycled plastic lining and 100% recycled plastic laces, PrimaLoft^© P.U.R.E.™ insulation, and Kodiak’s Comfortzone^™ ECO footbed. Completing the Comox is a slip- and oil-resistant Vibram^© TC4+ rubber outsole that provides trustworthy traction no matter the conditions. (MSRP $170 USD/$200 CAN).

In addition to the Comox is the Tarbot, a versatile, water-resistant Chelsea-style boot, which boasts 50% recycled plastic lining, Vibram^© TC4+ rubber outsole, and PrimaLoft^© P.U.R.E.™ insulation, but is built with abrasion-resistant nylon padded uppers. (MSRP $160 USD/$190 CAN).

Adding to Kodiak’s Built for Generations safety line is the Waterproof McKinney Multi-Use Toe (M.U.T.) eight-inch boot. The McKinney M.U.T. is the latest addition to the McKinney collection of work-style boots. The waterproof McKinney M.U.T. features an exclusive Multi-Use Rubber toe cap that acts as an extension of your toolbox, helping to push-hold and prop-up materials as you work. Underneath the rubber M.U.T. is a CSA and ASTM approved light-weight composite toe cap, puncture-resistant plate and ESR/EH protection. Underfoot is an oil and slip-resistant rubber lug non-marking outsole. (MSRP $200 USD/$240 CAN).  

About Kodiak: Founded in Ontario, Canada, Kodiak has been Canada’s Boot since 1910, outfitting generations of men and women with purpose-built premium boots for work and everyday exploration. Based in Cambridge, Ontario, Canada, with offices in Portsmouth, NH, Kodiak is best known as the maker of the original Greb Kodiak boot, the first work boot to be made waterproof with a combination of vulcanized construction and waterproof leather. To learn more about Kodiak, visit us at KodiakBoots.com or KodiakBoots.ca and follow @kodiakboots on social media.

Following a successful first year, the outdoor brands launch a second year and a new 52 hike challenge for women over 50

Over 50 Outside, a program created by Outdoor Research, Oboz, and Osprey in collaboration with 52 Hike Challenge and In Solidarity is pleased to announce the launch of its second annual program. Over 50 Outside was launched last year to inspire women over the age of 50 to take to the trails and build their health, fitness, confidence, and well-being.

“We opened enrollment with 150 spots in August 2021, hoping we would attract enough women to participate and fill all the slots. To our delight, we had more than 2,500 women apply,” said Liz Wilson, one of the founders of the effort and Senior Vice President of Global Product Creation at Outdoor Research. “That tells us that the desire and the need is there, and we’re looking forward to continuing to increase participation, engagement and miles hiked in the second year of Over 50 Outside.”

 A survey of 65 people who responded after the past year’s event found that those participants:

• Hiked in 46 states around the U.S.
• Hiked more than 22,331 miles.
• Completed more than 3,707 hikes.
• 92 percent plan to continue hiking regularly.

Most importantly, the women increased their skills and confidence. Before starting the program, 23 percent of respondents identified as beginners, 28 percent intermediates, 34 percent seasoned, and 15 percent advanced. After the challenge, 12 percent identified as intermediates, 33 percent seasoned, and 53 percent advanced.

“I loved being a part of a group that celebrates older athletes,” said participant Barbara Hoverten. “So much advertising and attention is focused on younger people but I find so many older women on the trails and I’m delighted to see our demographic highlighted.”

Another participant, Melinda Mingus, said: “While I’ve always loved hiking, the Over 50 Outside program inspired me to get outside at least once per week, no matter the weather, no matter the chaos going on in my life. Fifty-two weeks later, I feel that I am better able to cope with whatever life throws at me. I’ve been inspired by the stories and pictures from all the other participants. And, I’ve inspired many of my friends and family to get outside, with nature, on a regular basis.”

The year-long program launched in September 2021 with a virtual kick-off followed by monthly check-ins covering topics such as hiking gear for the different seasons and recreating responsibly, as well as sessions on safety, conditioning, nutrition, and more.

For more information, visit 52hikechallenge.com and follow #over50outside on social media.

About 52 Hike Challenge

The 52 Hike Challenge is a global movement empowering individuals to take a personal journey to discover the physical, mental, spiritual and emotional benefits gained through hiking once a week for a year. Thousands of people all around the world are joining in community and taking the challenge to help change their lives in a positive way, one step at a time. For more information visit www.52HikeChallenge.com.

About In Solidarity

In Solidarity Project – Outdoor CEO Diversity Pledge works to build a better, stronger, more diverse outdoor industry. They work closely with industry partners to sign The Outdoor CEO Diversity Pledge and to facilitate and lead DEI-focused consulting projects, training workshops, and speaking engagements. They focus on enhancing representation across staff and executive teams, media and marketing, and athletes/ambassadors. By building a relationship of support, empathy and understanding, versus external skepticism and internal stress, they are moving the outdoor industry towards authentic inclusion. Insolidarityproject.com. 

About Outdoor Research

Since 1981, Outdoor Research has created trusted apparel, accessories, and equipment for you to thrive outside. Our award-winning outdoor gear is meticulously researched and tested for outdoor enthusiasts and military users around the globe. Grounded in our values of curiosity, passion, innovation, collaboration, and community, we strive to create space for all in the outdoors. We celebrate wins outside at every level together with our ambassadors, non-profit partners, and employees. For more information, visit www.outdoorresearch.com.
About Oboz

Founded in 2007, Oboz Footwear builds ‘True to the Trail®’ outdoor footwear inspired by the vast 18 million-acre Greater Yellowstone Ecosystem surrounding the company’s Bozeman, Montana home. This rugged wilderness inspires Oboz to build shoes and boots that deliver unmatched fit, unrivaled feel and exceptional performance on any trail, anywhere. Oboz plants a tree for every pair of shoes sold. For more information, visit https://obozfootwear.com.

About Osprey

Founded in 1974 and based in Cortez, Colorado, in the foothills of the San Juan Mountains, Osprey is an industry leader in high performing and long-lasting carry solutions including technical packs for outdoor, travel and everyday adventures.

In addition to creating top-quality packs, the Osprey team aspires to become one of the most progressive, transparent and sustainable hardgoods brands in the world. From raw materials and chemistry benchmarks to progressive factory code of conduct agreements and programs that extend a product’s end of life, Osprey is taking a holistic approach and looking at every aspect of their business to ensure they leave as little trace as possible. Osprey’s dedication to create innovative, high-performance gear with a smaller environmental footprint reflects the brand’s love of adventure, devotion to the outdoors and steadfast resolve to leave the world better than they found it.

To learn more about Osprey and its products backed by their industry leading All Mighty Guarantee, visit osprey.com. Osprey products can be found online at osprey.com and in specialty retailers in over 60 countries worldwide. Follow all brand updates on Instagram (@ospreypacks), Facebook (@ospreypacks) and Twitter (@ospreypacks).

Raccoon Media Group, the dynamic UK-based events business with extensive experience in organizing and executing consumer expos worldwide, has announced the full speaker lineup for Snowbound Expo, taking place November 18-20 at Hynes Convention Center in Boston, MA. Designed to be the home for winter and outdoor sports, Snowbound Expo will bring together inspirational speakers, the latest gear, cutting-edge technology, apparel and resorts all under one roof.

The lineup of inspirational speakers will share their various experiences across a bevy of outdoor pursuits to kick off the winter season and ensure visitors’ stoke levels are high as we enter the upcoming season. Over the course of the three day event, the nearly two dozen leaders from the outdoor winter sports industry will discuss a broad range of topics that will simultaneously enlighten, embolden, and inspire winter sports enthusiasts.

The full lineup of special guests, events and other activations at Snowbound Expo can be found by visiting snowboundexpo.com, with featured speakers including:

• Bode Miller
• Chris Davenport
• Conrad Anker
• Constance Beverly
• Cyrus Schenck
• Dan Egan
• Dani Reyes-Acosta
• Danny Hairston
• Dave Downing
• Donna Weinbrecht
• Douglas Lewis
• Jason Cordeira
• Omar Diaz
• Nicole Feliciano
• The Mirnavator

…and more

Created in partnership with Snowsports Industries America (SIA), Snowbound Expo is intended to be the official kickoff to the winter snowsports season, and a community event for everyone – regardless of background, ethnicity, sexual orientation or ability. This is the biggest community meet-up of the year and perfectly timed for snow sport lovers that are getting ready for the season ahead.

For all media enquiries, please contact Senior Marketing Manager, Chloe Hyland chloe.hyland@raccoonmediagroup.com

About Raccoon Media Group

Raccoon Media Group is a dynamic, high-growth events business focused on health and wellbeing markets. Our events are well-timed, community-driven, tightly focused and passion-led. They bring buyers and sellers together to see cutting edge innovations in a fun and exciting way. We set up Raccoon because we wanted to create exhibitions that offer something new and different in underserved markets that we understand and that we love. We believe that great events are about Community, Fun, Innovation and Excitement. Over the last 14 years we’ve run hundreds of exhibitions and conferences in key locations all over the world.

Norwegian outdoor brand expands U.S. sales representation to support brand momentum and growth

OSLO, Norway (Oct. 6, 2022) — Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, announces that it has partnered with sales agency, Kozy Outdoors, LLC, as it expands its network of specialty outdoor retailers to the Midwestern states. Their USA dealerbase now totals 150 doors of premium distribution in the Pacific Northwest, Rockies, Midwest and the Northeast. In tandem with its sales momentum, Norrøna also announces the promotion of Patrick Gould to the newly created role of U.S. sales representative.

“We are very excited to be strengthening our presence in the U.S. and introducing new consumers to our unique value proposition. The commitment from our dealer partners has been terrific and humbling,” says U.S. Sales Manager Adam Chamberlain. “We look forward to living up to our part of the bargain by delivering uncompromisingly high-quality, purpose-built and sustainably minded products.”

To better support dealers in Michigan, Illinois, Indiana, Ohio and Kentucky, Norrøna has partnered with Grand Rapids, MI-based Kozy Outdoors, LLC, which is owned and led by Kera and Anthony “Tony” Koziatek. Tony built Kozy based on significant retail experience, a strong passion for outdoor activities, gear and the deep relationships that can fuel a community. In addition to Norrøna, Kozy represents Merrell footwear, Matador bags and Food for the Sole.

To support Norrøna’s continued growth, Patrick Gould has been appointed to U.S. sales representative, an in-house position dedicated to account management, dealer and sales representative support. Patrick has spent the last three years successfully launching the Norrøna Concept Store in Boulder, CO. Prior to Norrøna, Patrick spent six years with REI and five years with Vanguard as a financial analyst. Patrick is an avid climber, snowboarder and SUP enthusiast. 

Kozy Outdoors joins the following Norrøna foundational North American agency partners on the coasts and in the mountains:

• Rocky Mountains, Intermountain West – Shondia Houtzer and Ian Decker at ian@blackdogsalesgroup.com.
• Pacific Northwest – Tyler Haasch attyler@summitsalesnw.com
• Northeast – David Nihan and Adam Sink at bluebirdsalesgroup@gmail.com
• Midwest – Tony Koziatek at tony@getkozyoutdoors.com
• Canada accounts – Ryan Letchford at ryan@wabisabisales.com

For Key accounts/General inquiries/Business development – Adam Chamberlain at adam.chamberlain@norrona.no.

For media inquiries, please contact Rob Steffens at rob.steffens@rygr.us.

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About Norrøna: In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, set Norrøna’s bearing: to search for the best in technical advancements, to create the ultimate in performance product. Today, four generations later, Norrøna is still a privately-held and family-operated company based in Oslo, Norway, seeking to redefine the meaning of fit, function and finish in sustainably sourced and built technical outerwear. www.norrona.com

BRANWYN | Performance Innerwear, the groundbreaking sustainable performance Innerwear brand made by women for women, is showing their support for breast cancer awareness with a limited edition ‘Bra for the Cure.’ Ten percent of each sale will benefit Susan G. Komen and Casting for Recovery, two organizations dedicated to improving the lives of women with breast cancer.

As the world’s largest nonprofit source of funding for the fight against breast cancer, Susan G. Komen has invested more than $3.3 billion in groundbreaking cancer research, community health outreach, advocacy and programs. The foundation also advocates for policies that accelerate research, ensure timely access to high-quality care and alleviate systematic and financial burdens for all populations.

Casting for Recovery connects women with breast cancer to each other and nature through the therapeutic sport of fly fishing. Over the past 25 years, the organization has served more than 10,000 women through hundreds of free fly fishing retreats, providing emotional, physical and social support throughout their cancer journey.

Only 1,000 units of the brand’s limited edition bra will be available. Designed to be worn as a crop top or as a bra, the ‘Bra for the Cure’ features BRANWYN’s signature logo, inspired by a Celtic symbol of female power, turned pink in honor of Breast Cancer Awareness Month.

Donating a portion of its proceeds to causes dedicated to women empowerment is nothing new for the brand. BRANWYN donates a minimum of two percent of all sales year-round to their long-time Empowerment Partners, nonprofits that help empower and inspire women and girls in their local communities, including Play Like a Girl, SheJumps, Still I Run, and the Black Women in Sports Foundation.

To learn more about BRANWYN and its commitment to women empowerment, visit branwyn.com or follow @branwynofficial. For media inquiries, please contact ashleigh@darbycommunications.com.

About BRANWYN

BRANWYN provides natural, ethical, sustainable and technology-driven performance innerwear for the active woman. Their breakthrough products are constructed using Italian technology seamless knitting machines and fabricated using German thermal yarn technology. BRANWYN transforms organic and ethical Merino wool fibers into underwear that meets the demands of female athletes and active women on-the-go, supporting them with the confidence they deserve. For more information, visit branwyn.com.