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BRAND BENCHMARKING REPORT NOW LIVE

Know where you stand versus the competition and make informed decisions to drive growth and profitability.

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CATALYST CONFERENCE

Join us this November to innovate solutions for people, product, and planet.

OUTDOOR PARTICIPATION TRENDS REPORT

Outdoor participation hit record levels for ninth consecutive year.

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Female shop owner helping customer with backpack in store

NEW DATA: OUTDOOR RETAIL SALES TRENDS

Get turnkey access to Circana data across all major outdoor categories and sales channels

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Together, we are catalysts for meaningful change

OIA supports the success of every member company across four critically aligned areas:

GOVERNMENT AFFAIRS

On behalf of, and in partnership with, our members, OIA mobilizes advocacy networks at the intersection of equitable access, trade, climate, and conservation. Our goal is to garner incentives and funding at the federal and state levels to create jobs, invest in recreation, save money, expand outdoor access for all, and protect our environment.

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SUSTAINABILITY

By providing measurement tools, playbooks, and case studies, OIA is helping our members lead the charge for a sustainable future, across our industry and around the world.

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INCLUSIVE PARTICIPATION

Through the Outdoor Foundation, we work with our partners and allies to understand, address and break down barriers to expand access to the physical, mental, and emotional benefits of the outdoors for everyone—with a focus on underserved communities and youth.

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MARKET RESEARCH

To help our members better understand the markets and people they serve, OIA sponsors and originates industry-leading research and gathers expert perspectives on participation trends, market intelligence, and consumer insights.

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A FORCE FOR THE OUTDOOR INDUSTRY

African man having coffee drink from a reusable coffee cup while sitting on bench. He is relaxing while hiking on Table Mountain. He is against cityscape and sky.

5 Ways Benchmarking Can Drive Growth and Profitability for Your Outdoor Brand

In today’s competitive outdoor industry, brands need to make data-driven decisions to stay ahead. Benchmarking is a powerful tool that allows you …

During their mountain ridge hike, diverse friends carry backpacks and hiking poles, having a good time and savoring the scenic view.

Helly Hansen, Columbia Sportswear, and L.L. Bean Collaborate to Reduce Supply Chain Emissions and Protect the Planet

These outdoor brands came together, in partnership with their suppliers, to reduce emissions across the outdoor industry value chain. To reach a more …

Panoramic view of wind farm or wind park. Green meadow with Wind turbines generating electricity. Green energy concept.

REI, BURTON, AND NEMO EQUIPMENT ACCELERATE TRANSITION TO CLEAN ENERGY

Brands collaborate in a challenging market to advance solar energy investments with suppliers Clean energy is best achieved by collective action. And …

Become a member today

Become an OIA member and join our passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting—and growing access to—the benefits of the outdoors for everyone.

Call 303.444.3353 to speak to a membership manager today.

TALK TO OUR TEAM ABOUT OIA MEMBERSHIP:

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Together, we are catalysts for meaningful change

A FORCE FOR THE OUTDOOR INDUSTRY

5 Ways Benchmarking Can Drive Growth and Profitability for Your Outdoor Brand

Helly Hansen, Columbia Sportswear, and L.L. Bean Collaborate to Reduce Supply Chain Emissions and Protect the Planet

REI, BURTON, AND NEMO EQUIPMENT ACCELERATE TRANSITION TO CLEAN ENERGY

Become a member today

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