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OUTDOOR PARTICIPATION TRENDS REPORT

Outdoor participation hit record levels for ninth consecutive year.

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Female shop owner helping customer with backpack in store

NEW DATA: OUTDOOR RETAIL SALES TRENDS

Get turnkey access to Circana data across all major outdoor categories and sales channels

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Canyons and ice fins underwater on the Matanuska Glacier in Alas

CLEAN CHEMISTRY AND MATERIALS COALITION

Balance financial and product management risks with new and existing sustainability legislation.

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OIA'S MEMBER-ONLY PORTAL IS LIVE

Access your exclusive library of products, services, and opportunities for community connection.

Friends hikers sitting on a bench made of logs and watching fire together beside camp and tents in the night. On the background beautiful starry sky, mountains and luminous town. Rear view

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Become an OIA member and be a catalyst for meaningful change.

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Together, we are catalysts for meaningful change

OIA supports the success of every member company across four critically aligned areas:

GOVERNMENT AFFAIRS

On behalf of, and in partnership with, our members, OIA mobilizes advocacy networks at the intersection of equitable access, trade, climate, and conservation. Our goal is to garner incentives and funding at the federal and state levels to create jobs, invest in recreation, save money, expand outdoor access for all, and protect our environment.

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SUSTAINABILITY

By providing measurement tools, playbooks, and case studies, OIA is helping our members lead the charge for a sustainable future, across our industry and around the world.

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INCLUSIVE PARTICIPATION

Through the Outdoor Foundation, we work with our partners and allies to understand, address and break down barriers to expand access to the physical, mental, and emotional benefits of the outdoors for everyone—with a focus on underserved communities and youth.

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MARKET RESEARCH

To help our members better understand the markets and people they serve, OIA sponsors and originates industry-leading research and gathers expert perspectives on participation trends, market intelligence, and consumer insights.

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A FORCE FOR THE OUTDOOR INDUSTRY

Two friends, a Black man and an Asian woman, rest and hydrate while hiking in a rocky mountain area on a sunny day.

MiiR, Stanley, and YETI’s Bold Collaboration to Reduce Supply Chain Emissions

Three drinkware brands, one mission: protect the planet Making a significant move to create a more sustainable future, three drinkware brands came …

Two mature black woman together in nature.

Pride Outside: LGBTQ+ Individuals are the Most Active Adult Cohort in Outdoor Recreation

This Pride Month, we’re celebrating the love that the LGBTQ+ community shows the outdoors all year long. From hiking and camping to …

A young mixed race family spends time together outside in Washington state, enjoying the beauty of the woods in the PNW. The dad holds his boy on his shoulders.

2024 Outdoor Participation Trends Report

Outdoor participation grew 4.1% to a record 175.8 million participants: 57.3% of all Americans aged six and older.

Become a member today

Become an OIA member and join our passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting—and growing access to—the benefits of the outdoors for everyone.

Call 303.444.3353 to speak to a membership manager today.

TALK TO OUR TEAM ABOUT OIA MEMBERSHIP:

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Together, we are catalysts for meaningful change

A FORCE FOR THE OUTDOOR INDUSTRY

MiiR, Stanley, and YETI’s Bold Collaboration to Reduce Supply Chain Emissions

Pride Outside: LGBTQ+ Individuals are the Most Active Adult Cohort in Outdoor Recreation

2024 Outdoor Participation Trends Report

Become a member today

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