Outdoor Foundation

OUTDOOR FOUNDATION

To inspire the outdoor habit in kids and families by connecting research, knowledge, people and programs.

THE OUTDOOR FOUNDATION

Vision: Everyone thrives outside.
Goal: Within a generation everyone experiences the fun and joy of the outdoors once a week.
The Outdoor Foundation is a not-for-profit 501(c)3 established by the Outdoor Industry Association.

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EXPLORE PARTICIPATION

THRIVE OUTSIDE

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RESEARCH

GRANTS

OUTDOOR NATION

THRIVE OUTSIDE

The Outdoor Foundation and our brand partners are on a mission to connect not only individuals, but also entire communities to the outdoors and inspire a nationwide outdoor habit. We’ll start with a strategic, locally based approach by investing in pilot “Thrive Outside Communities.” Our investments will support community-based organizations as well as national partners working in those regions. Grants will be given to increase the collaborative ability of a network of diverse groups to get more kids outside more often and engage their families to increase the likelihood of a long-term love of the outdoors. The Outdoor Foundation and our partners are fueling a movement to ensure that people from all walks of life thrive outside. 

The Inaugural Thrive Outside Communities will be announced in the spring of 2019.

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Mission: To inspire the outdoor habit in kids and families by connecting research, knowledge, people and programs.

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RESEARCH

The Outdoor Foundation’s research investigates the depth and effect of Americans participation in outdoor recreation. Each year, the Outdoor Foundation produces reports to help understand the demographic and lifestyle changes taking place in the U.S. and around the world as they relate to outdoor recreation.

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GRANTS

The outdoor foundation will continue to work with individual brands on grant programs however the foundation is embarking on a new community grant making strategy called Thrive Outside. More information will be available in 2019.

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OUTDOOR NATION

Launched in 2010, Outdoor Nation is a first-of-its-kind nationwide initiative created by the Outdoor Foundation to engage and activate young adults in the outdoors. With support from the Outdoor Foundation, the Association of Outdoor Recreation and Education, AORE, assumed ownership of the Outdoor Nation Campus Challenge in fall of 2018.

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