To be a driving force behind a massive increase in active outdoor recreation in America.
In conjunction with the Outdoor Foundation our goal is to inspire and grow future generations of outdoor enthusiasts.
- Health and wellness through active outdoor recreation.
- Sharing our passion for the outdoors.
- Responsible use and stewardship of our natural resources.
- Social responsibility and sustainable recreation practices.
- Power of collaboration and inclusiveness to achieve our goals.
- Integrity and accountability in all we do.