Preparing Your Outdoor Business For Sustainability Compliance in 2026

For the outdoor industry, sustainable business practices have moved from nice-to-have initiatives to strict legal requirements. Brands are navigating an increasingly complex system of laws across the United States, Canada, and the European Union (EU) that cover everything from greenhouse gas emissions reporting to green marketing claims.   

This blog post aims to provide a broad overview of sustainability compliance obligations for the outdoor industry, along with actions for meeting those requirements. But before we get into it, we need to start with a short disclaimer. This content is for informational purposes only and should not be construed as legal advice. Readers should consult with qualified legal counsel to ensure compliance with all applicable laws and regulations. 

Climate Accountability: Confusion in California 

California is the only state in the U.S. that has enacted climate disclosure laws. The laws mandate companies with over $500M in annual revenue to disclose their climate-related financial risk (SB 261) and mandate companies with over $1B in annual revenue to disclose their scope 1, 2, and 3 emissions (SB 253). Lawsuits challenging the constitutionality of these laws have upended the enforcement timeline. Here’s the latest:  

  • Climate-related risk reporting (SB 261): Under the original regulatory timeline, covered entities were supposed to submit their climate-related risk reports on January 1, 2026. However, the Ninth Circuit Court of Appeals granted an injunction pending appeal for SB 261, effectively pausing the enforcement of the law. Oral arguments were heard in January. Until the Ninth Circuit releases a decision following those arguments, reporting for this law is paused.  
  • Greenhouse gas emissions disclosure (SB 253): The Ninth Circuit did not grant an injunction pending appeal for SB 253. Enforcement of this law is still proceeding as scheduled, which means that covered entities should be preparing to report their scope 1 and 2 emissions in August of this year, and prepare to report their scope 1, 2, and 3 emissions in 2027. This schedule is subject to change, pending the ongoing lawsuit challenging SB 253, in addition to SB 261.  

Chemistry: PFAS Regulations Expand in Scope Across the U.S. 

Chemistry is the backbone of performance gear, providing the waterproofing and durability outdoor enthusiasts expect. However, concerns about the harm of per- and polyfluoroalkyl substances (PFAS) have led to a wave of bans and reporting requirements, including: 

  • Bans on products with intentionally added PFAS: Several states have already enacted bans on the sale of textiles and apparel containing intentionally added PFAS. 
  • Mandatory disclosure labels: Many jurisdictions require a visible label stating that products contain PFAS when on sale in retailers and online.  
  • Reporting requirements: Many states require companies to report products that have intentionally added PFAS. The U.S. government also has a one-time backward looking reporting requirement under TSCA, however, there are proposed changes to this requirement that would significantly reduce and/or eliminate reporting requirements for most outdoor companies.  

Extended Producer Responsibility (EPR): Shifting Responsibility of Products’ End-of-Life 

Governments are increasingly holding producers responsible for the waste their products and packaging create, and are turning to Extended Producer Responsibility (EPR) programs. EPR assigns producers financial or operational responsibility for the collection and recycling of their goods, which often entails: 

  • Stewardship organization enrollment: Producers can be required to join a Producer Responsibility Organization (PRO) and pay fees based on the volume and material type of their packaging.   
  • Textile recovery registration: California became the first state in the U.S. to enact a textile EPR program. Brands doing business in California will soon be required to register with a PRO and pay fees to fund the repair, sorting, and recycling infrastructure for apparel and textile articles.   
  • Eco-modulated fees: Many EPR programs are implementing “eco-modulation,” meaning fees are adjusted based on the product’s sustainable attributes.  

Green Claims: Eliminating “Greenwashing” 

Vague claims like “sustainable” or “eco-friendly” are facing global unprecedented scrutiny. Multiple U.S. states and other countries have introduced guidelines to ensure environmental marketing messaging is accurate. While laws differ, outdoor companies generally need to:   

  • Substantiate all sustainability claims: Under current federal guidelines, brands must be able to prove any environmental claim they make with reliable evidence. 
  • Adhere to state-level laws: While every state has laws prohibiting deceptive conduct, many have made “greenwashing” (the act of making false or misleading claims about the environmental benefits of a product) a violation of consumer protection laws. 
  • Disclose carbon offset processes: California now requires companies that use “net zero,” “carbon neutral,” or similar terminology to disclose on their website how those claims are achieved (CA AB 1305). 

Ensure Your Outdoor Brand is Compliant in 2026 

As new laws take effect, OIA is here to help outdoor companies implement sustainable business practices and remain compliant. We recently released an updated version of our “Guide to Comply” exclusively for OIA members. This 20+ page resource covers the specific regulations impacting the outdoor industry in 2026. 

In addition to this guide, our Support Plus and Leadership members get access to our Sustainability Policy and Reporting Task Forces. These groups provide time-sensitive alerts as new legislation emerges and a place to discuss compliance challenges with peers.  

If you’re ready to learn more about the benefits of becoming an OIA member, get in touch with us.  

References: 

https://ww2.arb.ca.gov/our-work/programs/california-corporate-greenhouse-gas-ghg-reporting-and-climate-related-financial 

https://www.whitecase.com/insight-alert/california-climate-disclosure-laws-ninth-circuit-hears-oral-argument-no-ruling-yet 

https://calrecycle.ca.gov/epr/textiles/ 

https://www.persefoni.com/blog/ab-1305 

https://leginfo.legislature.ca.gov/faces/billTextClient.xhtml?bill_id=202320240AB1305

The Hidden Challenge of Circularity: Managing Chemical Risks in Recycled Materials

recycled-materials-challenges

Recycling is a cornerstone of the circular economy, aiming to reuse products and regenerate materials to reduce environmental impacts like greenhouse gas emissions. However, as outdoor companies expand their commitments to using recycled content, a significant challenge has emerged: chemical safety. 

Today’s recycling systems are not fully equipped to guarantee that recycled feedstocks are free from hazardous substances. Without strong safeguards, brands and manufacturers risk unintentionally recirculating “legacy” chemicals into their products or even introducing new contaminants caused by the recycling process itself.  

Understanding the Infrastructure Gap 

Recycling capabilities vary wildly across plastics, textiles, paper, and metals. Most current systems are optimized for clean, single-material streams, but real-world waste is often highly mixed and chemically complex. 

In general, there are two common recycling processes that each pose different chemical risks: 

  • Mechanical Recycling: Dominates the market but tends to recirculate rather than remove chemicals, leaving new products vulnerable to contamination. 
  • Molecular (Chemical) Recycling: Can remove unwanted substances, but requires more energy and may result in chemicals of concern released into the environment surrounding the recycling facility.  

Critical Risk Areas for the Outdoor Industry 

For our industry, textiles represent the most critical risk area. Currently, less than 1% of collected textiles are recycled back into new fibers, but those that are often come from sources with unknown chemical histories. 

Factors like limited ingredient transparency and multi-material construction increase the likelihood that restricted substances, such as PFAS, phthalates, heavy metals, and flame retardants, make it into the final product. These risks extend to other materials as well: 

  • Plastics: Often contain non-intentionally added substances (NIAS) and residual chemicals. 
  • Metals: Can inadvertently introduce toxic heavy metals if waste streams are poorly characterized. 
  • Paper: Requires careful management to avoid contaminants found in original coatings and inks. 

A Path Toward Non-Toxic Circularity 

There is currently no comprehensive, affordable testing protocol that can reliably identify every contaminant in every batch of recycled feedstock. And while certifications help manage risk, they do not completely eliminate it. Rather, success depends on rigorous implementation and total supply-chain transparency. 

To move forward, outdoor companies must adopt a systems-level approach to chemical risk. This includes: 

  • Evaluating the origin of feedstocks and sorting processes. 

  • Assessing contamination risks specific to material types. 

  • Collaborating across industry, academia, and policy to develop safer chemistries and better traceability. 

Learn About Chemical Safety with OIA’s New Guidebook 

The Outdoor Industry Association (OIA) has developed a comprehensive “Chemical Risks of Recycled Materials Guidebook” to equip outdoor companies with the tools and insights needed to safely source recycled materials. It outlines risks by material category, compares recycling technologies, and provides a practical framework for evaluating suppliers and assessing contamination risk based on four key categories: 

  • Original material use, application, and industry.
  • Collection, sorting, and other pre-processing methods.
  • Recycling methods and quality control specifications.
  • End-use application. 

The guidebook is currently available in the OIA Mobilize platform. Not an OIA Support Plus or Leadership member but want to learn more? Get in touch today. 

REI Co-op, Carhartt, ERM Coho, and OIA Announce Collaborative Renewable Energy Project

REI Co-op, Carhartt, ERM Coho, and Outdoor Industry Association (OIA) announced their participation in a collaborative solar project. The solar project, Misae II, developed by Greenalia, is located in Texas and will begin delivering renewable energy certificates to REI Co-op and Carhartt in 2026.

The collaborative solar project, accessed via a Virtual Power Purchase Agreement (VPPA), was offered through OIA’s Climate Action Corps Impact CoLab, in partnership with member brands and ERM Coho. OIA’s Impact CoLabs accelerate industry progress by enabling brands and suppliers to work together, meeting company sustainability goals more efficiently and cost-effectively. Learn more about Impact CoLabs here.

“We’re excited by how this VPPA will support our longstanding commitment to 100% renewable energy. This is our largest solar project (yet) in a state where we have a strong presence with 11 stores. Partnering with others in the outdoor industry on this project demonstrates how collaboration is critical to accelerating the decarbonization of our grids and protecting everyone’s right to a healthy outdoors,” said Jay Creech, manager of net zero for REI Co-op.

A VPPA is a financial contract for differences between a buyer (or group of buyers) and a large-scale renewable energy project, in which the buyer commits to a fixed price and receives the floating wholesale electricity price.  Companies that are unable to install onsite solar to meet 100% of their energy demand can use VPPAs to procure offsite renewable energy. VPPAs are typically only available to very large energy buyers. Smaller companies can access VPPAs by working together, and industry associations like OIA provide a platform to enable that collaboration.

“This agreement demonstrates the success that results from buyers and developers being collaborative. When companies unite as a structured buyer group, they unlock access to large-scale clean energy solutions and strengthen decision-making,”  said Chris O’Brien, Partner, Vice President Business Development for ERM Coho.

Key Outcomes of the VPPA CoLab:

  • Renewable Energy: The VPPA supports 18.5 megawatts of renewable energy.
  • Collective Impact: Individually, OIA members would not have met the electricity supply required to participate in a VPPA. By coming together through OIA to aggregate their energy demand, members were able to execute a joint VPPA.
  • Building Knowledge: Members gained a strong understanding of the complex VPPA market through the CoLab. The collaborative process demystified renewable energy procurement and equipped members with the tools to execute a clean energy deal.
  • Driving New Construction: The CoLab enabled the construction of a new utility-scale solar project in Texas, bringing additional clean energy onto the grid.
  • Verified Impact: CoLab participants receive Renewable Energy Certificates (RECs), allowing them to reduce their emissions.

“The path to a better future is paved through collaboration and partnership,” said Gretchen Valade, Director, Sustainability, Carhartt, Inc. “No single organization can tackle the complexities of decarbonization alone, but together, we can drive meaningful progress. We are proud to be a part of this important effort to support renewable energy generation and build a more sustainable world.”

“We are incredibly proud of the successful collaboration among the VPPA CoLab participants, culminating in a renewable energy project that will deliver long-term clean energy benefits and advance the outdoor industry’s collective climate goals. This project stands as a powerful testament to the impact we can achieve when we unite our efforts and provides a replicable model for others in the industry,” said Julie Brown, Director of Sustainable Business Innovation at OIA.

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers, and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.

About Carhartt

Established in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing durable products for workers on and off the job. Headquartered in Dearborn, Mich., with more than 3,000 employees worldwide, Carhartt is family-owned and managed by the descendants of the company’s founder, Hamilton Carhartt.

About ERM Coho

ERM Coho is a global climate adviser dedicated to helping clients navigate complexity and take ambitious steps on their climate journey. We provide deep market insight, analytical problem-solving, and change management expertise so that clients can switch to renewable energy and make other large-scale climate and water resiliency investments with confidence and internal alignment. To learn more about how ERM Coho can help organizations get ahead of their climate goals, visit www.cohoclimate.com.

About Greenalia

Greenalia S.A. is a global IPP focused on renewable energy. The company uses wind, sun, and forestry biomass from certified plantation residues to generate and store energy in harmony with nature, providing employment and innovation in Europe and the US. The company’s main activity is the generation of renewable energy, being present in six technologies: onshore wind, offshore wind, solar, biomass, storage, hydrogen, and carbon capture.

About REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI, is a growing community of 25 million members who expect and love the best quality gear and outstanding customer service. In addition to the co-op’s many stores across the country, outdoor enthusiasts can shop at REI.comREI Outlet, or the REI shopping app. Everyone is welcome to shop at REI, but members who join the co-op enjoy a range of benefits. REI is a purpose-driven and values-led company dedicated to enabling life outside for all.

Level Up Your Outdoor Business

Two people hiking on a mountain
Two people hiking on a mountain

OIA Research Now Offers Key Reports for Purchase – Membership May Be More Economical. 

The Outdoor Industry Association (OIA) understands that data-driven decisions are crucial for business success. That’s why OIA Research exists: to provide actionable insights that boost your bottom line, get more Americans engaged in outdoor recreation, build stronger outdoor businesses and a stronger outdoor economy.   

We dive deep into the outdoor economy utilizing data from Circana (formerly NPD), the Physical Activity Council, and our own research to deliver the business intelligence, participation insights, and market trends that outdoor organizations need to lead with clarity and confidence. 

We also keep you informed about the macroeconomic trends impacting the outdoor market. OIA Research provides updates on customer sentiment, GDP, employment trends, and analyzes the U.S. Bureau of Economic Analysis (BEA) Outdoor Recreation Economic Impacts report each year to help you understand the broader economic context in which your business operates.  

Whether you’re targeting consumers, tracking market trends, or benchmarking your financial performance, OIA Research has you covered. And now, to make these powerful resources more accessible, OIA is offering individual purchases of some of its most valuable reports.  

Unlocking Insights: OIA’s Research Suite 

OIA’s comprehensive research suite provides data-driven insights across a wide range of topics: 

  • Outdoor Consumer Insights: Get to know your customer. This proprietary dataset provides in-depth information on average spend by segment (core, moderate, and casual), motivations for participating in outdoor recreation, the customer journey, and key demographics. Understand who your customers are and what drives their purchasing decisions. The initial report focuses on retail behavior and independent specialty retailers. 
  • Outdoor Participation Trends Report: The definitive source for participation data. This annual report, compiled with the Physical Activity Council, tracks participation rates across 46 different outdoor activities. Access insights into demographics, recreation venues, participation frequency, and trends in new and lost participants. Understand who’s participating, where they’re going, and how participation is changing over time.  
  • Single Sport Reports: For granular insights into specific activities, the Single Sport Reports provide a treasure trove of raw data. Explore participation trends across different sports and activities in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. Note: this report focuses on the data itself, without offering in-depth analysis or pre-packaged insights. If you’re a data-driven decision-maker who enjoys digging deep and drawing your own conclusions, these reports are for you. 
  • Category Reports: Dive deep into specific product categories. These reports combine retail trends, consumer intelligence, and participation data to provide a holistic view of the target audience for outdoor footwear and apparel. Understand consumer trends and learn how to capitalize on them in product development, marketing, distribution, and sales. 
  • Retail Sales Trends: Keep your finger on the pulse of the outdoor retail market. Powered by Circana, these reports analyze point-of-sale data to track dollar sales, unit sales, and average retail sales prices for outdoor apparel, equipment, accessories, and footwear. Monthly reporting provides ongoing insights into trends across key channels: Athletic Specialty and Sporting Goods (e.g., Dick’s, Big 5, REI), independent outdoor specialty retailers, and online retail. An annual Retail Sales Report is published each March. 
  • Holiday Report: A timely reference on market conditions and consumer trends likely to impact the 2025 holiday shopping season including consumer spending, retail trends, hot product trends, and more. Due out late September to inform your holiday push. 
  • Financial and Operational Benchmarking Report (2024): Benchmark your company’s financial performance against industry peers. Based on proprietary data from over 50 outdoor companies, this report provides insights into profit and loss, operations costs, sourcing, and more. Compare your performance with others in your manufacturing categories and identify areas for improvement. (Footwear, apparel, hard goods, and outdoor accessories) 
  • Research Consulting and Custom Work: Need tailored insights? OIA Research provides personalized, custom research based on your specific needs. 

Expanded Access: Purchase Key Reports Individually  

Now, you can access some of OIA’s most valuable research without a full membership commitment. The highly sought-after Annual Participation Trends Reports, Single Sport Reports, and the insightful Consumer Insights Report are now available for individual purchase. 

OIA Research is designed to help you: 

  • Make informed decisions based on solid data. 
  • Identify and capitalize on emerging trends. 
  • Target the right consumers with the right products. 
  • Optimize your product offerings and marketing strategies. 
  • Improve your operational efficiency and profitability. 

 Before you click “buy,” be sure to compare the cost with OIA membership. OIA members receive access to all of these reports, along with many other benefits, making membership a potentially more cost-effective solution if you need access to multiple reports. 

Don’t miss out. Unlock the power of OIA Research and take your outdoor business to the next level. 

  • OIA reports, analyses, and custom projects will all assist in bettering your company, and can assist in getting data-driven insights for success. 
  • Reports will be sold to non-members, but membership can sometimes be the less expensive option. 
  • Don’t hesitate to check OIA’s website to explore those options. 

Visit outdoorindustry.org/researchsales.com to explore report purchase options and compare them to the benefits of OIA membership.  

Your Guide to Sourcing More Sustainable Aluminum

Introducing OIA’s Aluminum Guidebook

Aluminum is one of the most widely used materials in the outdoor industry, valued for its strength, lightweight properties, affordability, and availability. However, it is also a significant contributor to many brands’ environmental footprints. In response to OIA members seeking guidance on reducing their aluminum-related greenhouse gas (GHG) emissions, we created the Aluminum Guidebook. While aluminum is a common material in outdoor products, the industry lacks clear guidance on practical environmental impact strategies for this material. The guidebook fills that gap by outlining actionable pathways to lower the environmental impact of aluminum without compromising product performance. 

“The production of aluminum in our supply chain is one of the biggest sources of carbon emissions.  The industry and SRAM have made progress, but we have a lot of work left to do. Creating this guidebook was a great opportunity to share our experience, learn from others on this journey, and will help SRAM formalize our work and educate our teams on how we can adopt more low-carbon aluminum,” said Nick Myhre, Sustainability and Strategy with SRAM. 

Aluminum Guidebook Purpose 

The Aluminum Guidebook helps sustainability, sourcing, materials, and product teams in outdoor companies of any size integrate more environmentally friendly aluminum into their products.   

Co-created by OIA’s Aluminum Task Force, made up of brands across categories such as camp, cycling, ski and snow, footwear, drinkware, and accessories, the guide brings together resources from brand leaders, aluminum organizations (e.g., Aluminum Stewardship Initiative, International Aluminum Institute), and learnings from direct conversations and site visits with manufacturing partners. These members worked to build a comprehensive guidebook for all outdoor brands to reduce their emissions.

We encourage members to use the guidebook to establish internal processes for sourcing low-impact aluminum and to engage their supply chain partners in driving real, measurable progress together. The guidebook is designed to help sustainability and supply chain teams build stronger internal alignment by creating a shared language and an understanding of why low-carbon aluminum matters and how to source it. 

OIA acknowledges that aluminum production also presents other sustainability challenges, including ecosystem disturbances, air and groundwater pollution, and water consumption. While these issues are important, the guidebook centers specifically on reducing GHG emissions.   

“As a mid-sized brand, Peak Design is very familiar with the challenges of sourcing low-carbon aluminum and the complexities of the aluminum supply chain. For over six years, Peak Design has been expanding our use of lower-impact aluminum, but it became clear that we couldn’t fully succeed alone. By engaging with OIA, we’ve helped align brands around a shared understanding of the challenges and built a unified, actionable, recommended approach to low-carbon sourcing. The guidebook bridges common disconnects between sourcing, sustainability, and leadership teams and offers a clear framework for decision-making. This work directly supports our own goals while helping raise the bar for the outdoor industry. There is a long way to go, but we have a clearer roadmap than ever before,” said Oliver Ambros, Supply Chain Sustainability Manager at Peak Design.  

Guidebook Key Points:   

  • Low-impact aluminum = aluminum produced with a lower carbon footprint 
  • There are two main ways to reduce carbon emissions in aluminum production: 
    • Low-carbon energy, such as hydro or other renewable power sources 
    • Recycled content materials, either pre or post-consumer 
  • Lower emissions ≠ worse performance 
  • Strong relationships with internal teams and supply chain partners are critical for increased impact.   

Lower Emissions ≠ Worse Performance 

Low-impact aluminum (produced using recycled content and/or low-carbon energy sources) is a key driver for reducing greenhouse gas emissions and meeting climate targets. Shifting to low-impact aluminum does not mean sacrificing product performance. While the outdoor industry represents a small share of global aluminum demand, collaboration across our industry can help build a stronger, collective voice to advocate for low-carbon options.  

Strong Relationships are Key to Impact 

Building strong relationships is essential for impact—internally with product and design teams to align performance and sustainability goals, and across the value chain to better understand sourcing challenges and opportunities. Together, we can help accelerate the shift toward low-impact aluminum and a more sustainable industry. 

Resources to Support Your Low-Impact Aluminum Journey 

  • Join OIA to gain full access to the Aluminum Guidebook  

“OIA members created the Aluminum Guidebook to help our industry tackle a shared challenge: driving meaningful emissions reductions in a complex and competitive aluminum supply chain. It can be difficult for individual brands to influence suppliers, especially when competing with larger industries like automotive or aerospace, but when our members come together, they become a powerful collective voice for change. This guidebook is a tool to harness that strength and support coordinated, actionable progress across the industry,” said Julie Brown, OIA Sustainable Business Innovation Director.  

Our Collective 2024 Climate and Clean Chemistry Impact

OIA Members Make Significant Progress in 2024

In 2024, 84 OIA members participated in the Climate Action Corps (CAC) and/or the Clean Chemistry and Materials Coalition (CCMC). These programs are designed to support outdoor companies in reducing their impacts on the planet. Companies of different sizes, product categories, and geographic locations came together with the goal of working together to leave our planet better than we found it and to protect the outdoor experience upon which we all depend. Each program has a pathway for reducing impacts and achieving programmatic goals (learn more about our programs here). This blog takes a deeper dive into the member stories and successes from 2024.  

 

Climate Action Corps 2024 Progress: Five Years of Impact Throughout the Value Chain 

In the fifth year of tracking member progress, the CAC continues to make great progress along the pathway of measuring greenhouse gas (GHG) emissions, setting GHG emission reduction targets, and making GHG reductions across emission scopes. Compared to 2023, CAC members increased their progress on average by 15% across all major tracked categories. Here is a snapshot of the cumulative progress CAC members have made (note – there are some data discrepancies that account for inflated percentages in 2021 and 2022 that were remedied in 2023 and going forward): 

Here is the progress that CAC members made in 2024: 

  • 97% have measured their company’s Scope 1 and Scope 2 emissions (or are in progress or have an initial estimate) 
    • Scope 1 emissions are a company’s direct emissions from owned or controlled sources. Examples of these include combustion of fuels, fugitive emissions, etc. 
    • Scope 2 emissions are indirect emissions from a company’s purchased energy generated off-site. The main example is electricity.                   
  • 90% have measured their company’s Scope 3 emissions (or are in progress or have an initial estimate) 
    • Scope 3 emissions are a company’s indirect emissions that occur in the value chain, including both upstream and downstream emissions. Examples of these include purchased goods & services, third-party logistics, business travel, etc.  
  • 95% have set leadership-approved reduction targets for Scope 1 and Scope 2 (or are in the process) 
  • 87% have set leadership-approved reduction targets for Scope 3 (or are in the process) 
  • 97% have established a GHG emissions reduction action plan (or are in the process) that guides efforts to achieve their targets 
  • 59% have made measurable progress towards their GHG emissions reduction targets 

 

Going Beyond the Numbers 

REI’s total 2024 emissions (Scopes 1, 2 and 3) were 12.2% lower than emissions in their 2019 baseline year. They achieved this reduction through: 

  • 100% renewable energy 
  • Lower-carbon materials 
  • Reducing emissions from REI Co-op product manufacturing 
  • Engaging retail brand partners to reduce emissions 
  • Reduced emissions from international freight 
  • Expanding clean energy procurement resources with manufacturing partners 
  • Providing expertise, knowledge, and tools to accelerate supplier decarbonization 
  • Investing in Southeast Asia’s clean energy ecosystem 

In 2024, Klean Kanteen’s scope 1 and 2 emissions were 74% below their base year level in 2016 and scope 3 emissions were 86% below their base year level in 2019. Some actions Klean took to reduce their emissions include:  

  • Produced or procured renewable electricity (and/or renewable energy credits) for their owned/controlled facilities 
  • Engaged with their suppliers about energy efficiency 
  • Engaged their suppliers about measuring their GHG emissions 
  • Changed their company’s products and materials to alternatives with lower-GHG footprint 

L.L.Bean achieved a 22% absolute reduction in scope 1 and 2 emissions from 2019 to 2024. They decreased their scope 1 emissions significantly by investing in a new headquarters and electrifying their primary heat source, which was previously natural gas. In addition, L.L.Bean has made energy-efficient investments resulting in an overall decrease in Scope 2 emissions across stores, their fulfillment center, and HQ. Examples include switching to energy efficient lighting, compressors, and HVAC units.  Warmer winters and the increase of renewable energy in the New England power grid have also supported their Scope 2 reduction. L.L.Bean plans to retire Renewable Energy Certificates to reach the overall 50% reduction by the end of 2025, through their participation in 16 renewable energy projects across Maine.    

Rab USA’s 2024 carbon accounting data showed a 47% reduction in total emissions from a 2019 baseline. This reduction includes a 66% reduction in purchased goods and services in their scope 3 emissions through collaborating with their supply chain. Rab’s overall emissions have fallen due to three significant changes in the last year:    

  • Adoption of renewable energy in tier 1 suppliers 
  • Reduction in production figures due to a focus on reducing stock levels within their supply chain.   
  • Switching to primary production data rather than secondary data to improve their raw materials’ GHG emissions calculator methodology  

We look forward to supporting our members’ progress to make greater, measurable reductions in GHG emissions, despite external economic and regulatory pressures facing the industry and our supply chains.

See Climate Action Corps members’ individual 2024 progress here.  

 

Clean Chemistry and Materials Coalition 2024 Progress: Members Show Leadership in Inaugural Reports 

 2024 was the first year OIA asked members of the Clean Chemistry and Materials Coalition (CCMC) to report on their progress. In the inaugural progress reports, CCMC members showed company commitments to cleaner, safer chemistry. Since the inception of CCMC in Summer 2023, the outdoor industry has come together to phase out per- and polyfluoroalkyl substances (PFAS), champion safer chemistry in the supply chain, and switch to safer chemical and material alternatives when possible. Creating a robust chemicals management system is a long and complex process, but CCMC members have already achieved the following:  

  • 80% have set goals related to chemicals management 
  • 67% have an action plan that guides efforts to achieve their chemicals management goal(s) 
  • 92% have communicated their RSL to finished goods suppliers, representing 95% or more of their production volume   
    • RSL = Restricted Substances List     
  • 71% have communicated their RSL to materials suppliers, representing 95% or more of their production volume 
  • 57% have engaged with many finished goods suppliers about implementing a chemicals management system 
  • 41% have engaged with many materials suppliers about implementing a chemicals management system 

 

Going Beyond the Numbers 

Cotopaxi, through a strategic approach to material sourcing and internal due diligence testing, is confident that as of 2024, its products contain no intentionally added PFAS. However, Cotopaxi recognizes that current PFAS testing methodologies have yet to fully align with evolving regulatory standards, and they continue to assess and refine their verification processes to ensure the highest level of accuracy.  

VF Corporation, the parent company of CCMC members Altra, Smartwool, Timberland, and The North Face, has a robust, proprietary chemicals management program called CHEM-IQ. Through this program, VF has committed to eliminating and/or restricting 100% of unwanted chemicals or substances from VF’s supply chain by FY26. Through CHEM-IQSM, VF has identified and removed more than 1,330 MT of non-preferred chemicals from its supply chain. In FY2024, 420+ supply chain factories participated in the CHEM-IQ program. 

YETI has an extensive restricted substances list (RSL) that provides clear and concise guidance to enable responsible product development and chemical management within its supply chain. Their RSL specifies the chemical restrictions applicable to substances used in manufacturing YETI components, products, and packaging. In addition, it outlines the responsibilities of suppliers to YETI and identifies resources available for support. YETI has also phased out long-chain PFAS and its derivatives, bisphenols and their derivatives, and was on track in 2024 to phase out short-chain PFAS and their derivatives, and PVC (excluding promotional stickers, window decals, and select international accessories). 

See Clean Chemistry and Materials Coalition members’ individual 2024 progress here. 

 

How OIA Helped Members Achieve Their Goals in 2024 

In 2024, the OIA Sustainable Business Innovation team expanded our resources and collaboration offerings for our members to help them achieve their goals in climate and chemistry. We introduced task forces in the spring to give members the opportunity to collaborate on a climate or chemistry topic, without any additional financial investment. These task forces addressed issues like PFAS testing, sourcing low-impact aluminum, tracking sustainability regulations, and more. Our past and current task forces include: 

  • Hardgoods Task Force: developed a resource for all OIA sustainability members, outlining potential chemical contamination hotspots in hardgoods. 
  • PFAS Testing Task Force: investigated which materials were most likely unintentionally contaminated with PFAS. An executive summary of those findings is available to all OIA members. 
  • Aluminum Task Force (ongoing): guidebook to source low-carbon aluminum 
  • Content Claims Standards Task Force (ongoing): Creating a guidebook to support finished goods manufacturers with Textile Exchange’s Content Claim Standard implementation. 
  • Chemical Risks for Recycled Materials Task Force (ongoing): creating a guidebook to understand the risks of chemical contamination from recycled feedstocks.  
  • Compliance Reporting Task Force (ongoing): supporting members with state and federal reporting requirements throughout the year. 
  • Supplier Climate Principles Task Force (ongoing): creating a collective approach for engaging with suppliers to reduce emissions. 
  • Sustainability Policy Task Force (ongoing): supporting sustainability compliance and advocacy at the state, federal, and international levels. 

We also continued our Impact CoLabs in 2024 – collaborative, pre-competitive, emissions reduction initiatives led by OIA and service providers to help members meet their sustainability goals more efficiently through collaboration. Learn more about Impact CoLabs here. Here are the CoLabs we offered members in 2024:  

  • Clean Heat: decision support tool to electrify heating in textile facilities 
  • Virtual Power Purchase Agreement: group procurement of renewable energy  
  • Drinkware: carbon reduction roadmaps for drinkware manufacturers  
  • Tent Flammability: change policy to no longer require dangerous flame retardants in tents 

The OIA Team also released additional resources in climate and chemistry, and advocated on behalf of our industry in Vermont, Colorado, Maine, Washington, and California (PFAS and Climate). We held 12 webinars, 12 Campfire Chats (member-led discussions on a sustainability topic), and 24 technical and legislative office hours for our members. Finally, we held our inaugural Catalyst Conference in Seattle, WA, and gathered 175 outdoor industry professionals in person for the first outdoor sustainability-centered event since 2019. At this conference, sustainability practitioners of all levels discussed GHG reduction, green marketing strategies, chemicals management, and more. We were thrilled to gather with our community and tackle important issues in climate and chemistry together.  

We are incredibly proud of our members’ progress in 2024 and look forward to the continued trend of positive progress from our industry in climate action and safer chemistry. The trail to a more sustainable future can be bumpy, but with the collective force of the outdoor industry, we can lead in creating a more sustainable future.  Join us.

 Data Disclaimer: OIA does not verify member progress report claims. Members report on their own progress, and give OIA permission to share publicly. Some GHG reductions reported may be the result of a decline in business, or other externalities that caused a drop in emissions unrelated to specific member reduction actions. 

 

The Outdoor Industry Summits Capitol Hill

May 8, 2025

Last week, more than 80 outdoor industry business leaders joined forces in Washington, D.C. for our annual OIA Capitol Summit. This convening has always been an opportunity for outdoor business leaders to unite, share their stories with Congress, and advocate for the $1.2 trillion outdoor recreation economy and its 181 million participants.  

But this year was different.  

This year, Capitol Summit came at a time of intensifying pressure for our industry—and many industries—as we face the headwinds of a rapidly changing policy environment. 

The lingering threat of President Trump’s reciprocal tariff policy, purported to go into effect on July 9, poses an existential crisis for the outdoor industry. The impacts are pervasive—not only are small- and medium-sized businesses wondering if they will make it through the next year (or even the next few months) due to lack of clarity, halted inventory planning, and irreplaceable relationships with technical manufacturers overseas, but consumers will bare the burden of higher price tags, too. 

Equally as urgent, our public lands—the very backbone of our industry and of the American experience—are under threat of being sold off to fund President Trump’s domestic policy agenda. The administration has already made drastic workforce cuts to the Department of the Interior (DOI), US Forest Service (USFS), and National Park Service (NPS). As the summer season swiftly approaches, the potential of trail closures and campground shutdowns remains unclear. 

These issues are decisive for our industry and come on top of a whole host of policy priorities that OIA already pushes on a regular basis, including Generalized System of Preferences (GSP) renewal, Miscellaneous Tariff Bill (MTB) review, and Legacy Restoration Fund reauthorization. 

If ever there was a mission-critical moment for the outdoor industry to show up on The Hill, this was it. And that we did. 

Our members came out in full force to deliver a clear message: 

Congress must act to protect outdoor businesses from the existential threat of new tariffs and safeguard the public lands that power our economy and American way of life. 

Small outdoor business founders, outdoor retail store owners, and long-time outdoor industry stalwarts shared their lived experiences with representatives on both sides of the aisle and advocated for common ground solutions that foster innovation and fuel the economy.  

Last week, we made an impact. But there’s still work to do. 

Read on for a recap of our Education and Lobby days, and to learn more about how you can join forces with OIA and outdoor business leaders to safeguard our industry. 

Education Day: Equipping Business Leaders with Stats for Success 

On Day 1 of Capitol Summit, the industry convened for a full day of education sessions on top priority policies to address on The Hill. Attendees heard from political representatives including Senator Michael Bennet (D-CO) and Representative Adrian Smith (R-NE), as well as outdoor industry policy experts and business leaders on the state of key trade and recreation policies, including: 

  • Reciprocal tariffs 
  • GSP renewal 
  • MTB review 
  • Legacy Restoration Fund reauthorization 
  • Federal workforce cuts 
  • Public lands protection 
  • Outdoor recreation economic output 
  • Outdoor recreation participation demographics 

Learn more about these policies and advocacy opportunities here. 

Lobby Day: Raising Our Outside Voices on The Hill 

Equipped with outdoor economy data and policy briefs, OIA members trekked to The Hill to share their stories.  

Members met directly with key political stakeholders on both sides of the aisle, including Senator Ron Wyden (D-OR), Congresswoman Maxine Dexter (D-OR-3), Congresswoman Chellie Pingree (D-ME-1), Congressman Gabe Vasquez (D-NM-2), Senator Martin Heinrich (D-NM), Senator Maria Cantwell (D-WA), Congressman Joe Neguse (D-CO-2), Congressman Blake Moore (R-UT-1), Senator John Hickenlooper (D-CO), Congresswoman Julia Brownley (D-CA-26), Senator Tim Sheehy (R-MT), and Senator Jeff Merkley (D-OR). Members shared personal stories about the real-world implications of these policies—business owners’ livelihoods are on the line due to tariff increases, gateway communities are struggling to sustain themselves with park service staffing cuts, outdoor recreationists question whether their favorite trails and parks will be open this summer, and consumers face the likelihood of even greater price hikes and inflation as the economy becomes increasingly unstable. 

Rappelling Off The Summit: Industry Reflections 

At the end of our day on The Hill, we looked to the future and asked the question, “What now?” Our members say it best: 

“What can you do? Speak up. Share your story. Call your reps. Lead with facts, but speak from the heart. The door is cracking open—we need to push. We need to keep raising our voices now more than ever.” Cassie Abel, Founder and CEO at Wild Rye (Read more here) 

“Simply put, tell your story. If your business is threatened by these policies, if you have stopped hiring or started firing, are cutting back on investment and innovation and becoming less competitive globally, tell these stories to your elected representatives…Your story can make a difference.”  Damien Huang, OIA Board Member and Outdoor Industry Leader (Read more here) 

“Our business advocacy didn’t end yesterday, and it certainly won’t end until we get through this storm. Together we are a force, and yesterday we showed that…Please call your reps (especially if you live in a republican district) as this crisis is going to affect all of us; whether it’s your company, your job, or the price that you’re going to pay for pretty much everything.”  Jason Parkin, OIA Board Member and Founder/President & CCO of Compose[d] (Read more here) 

“As I write this, after a long day on the Hill and watching the Senate debate trade reform, I can tell you this: only public pressure will save the American economy…If nothing changes: Many small retailers like mine won’t make it through the next 12 months. Big corporate brands might survive. Most small ones won’t…But if enough people raise their voices: There’s still time. These businesses can still survive if change is made now…”  Wes Allen, Principal at Sunlight Sports (Read more here) 

Our Trek Continues: OIA is Here to Help You Navigate the Path 

As the July 9th deadline for the 90-day pause on reciprocal tariffs approaches, and as the fate of our public lands and park stewards remains uncertain, you can look to us as a source of truth on policy outcomes and a guide on how to navigate their implications. 

Register for our next live Policy Town Hall on May 20 at 12:30pm MT to get the latest updates on tariffs and public lands in our next. 

Are you a small business owner bearing the weight of tariffs? Share your story with Congress: House Small Business Committee Tariff Questionnaire