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NICHE: THE FIRST STEP IS THE HARDEST

THIS IS PART 4 OF A SERIES. READ THE OTHER PARTS HERE ▸ In this series of profiles, OIA takes a close look at a few outdoor brands that have created legitimate programs to reduce their impact on the environment. Invariably, each began with small or isolated efforts, but by more deeply exploring supply chains, studying…

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Webinar: 2018 Outdoor Retail Sales Trends

When: Thursday, October 4, 1:00 p.m. (MT)  Join Julia Clark Day from The NPD Group for an overview of 2018 Outdoor retail sales trends by category: equipment, apparel, footwear and accessories. She will be discussing outdoor retail sales performance and dynamics by the 3 core outdoor channels: athletic specialty/sporting goods, outdoor specialty, and sport specialty…

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Webinar: Highlights: Brandlive Customer Summit ’18

When: Thursday, October 18, 12:00 p.m. (MT) Tune in as Brandlive reviews highlights from their fifth annual Customer Summit. Topics covered include the explosion of live video use cases, how to build and engage your audience, why training has gone video-first, and much more. Brandlive leadership will recap the top nuggets from the Summit and share them…

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Webinar: Solving Challenges with OIA’s Chemicals Management Community

When: Tuesday, October 30, 10:00 a.m. (MT) Speakers: Mitch Krauss (Burton) & Bob Buck (Chemours), co-chairs for OIA’s CMCoP Ensuring your end product is safe for users, workers and the environment is a matter of understanding your supply chain and ensuring chemicals are managed responsibly. Whether you’re just getting started or taking progressive steps, the…

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Webinar: How To Deliver Experiences Your Product Owners Desire and The Results Your Brand Wants

When: Thursday, October 25, 1:00 p.m. (MT) Speakers: Heather Wilkerson, VP, Marketing; additional brand speakers to be announced Let’s be honest. Customers love the outdoor brands they buy and are ripe to be your best brand advocates – especially when they’re delighted by great ownership experiences. Experiences that are direct, personalized and create shared value…

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United States, Mexico, Canada Sign Updated Trade Agreement

Fulfilling a top priority of its trade agenda, the Trump administration announced last night that the United States, Mexico and Canada had successfully concluded negotiations on anupdated North American Free Trade Agreement (NAFTA), now known as the United States, Mexico, Canada Agreement (USMCA). Negotiations between the United States and Mexico concluded in August before outstanding…

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Washington Initiative 1631 – The Protect Washington Act

Background Washington Initiative 1631 (I-1631), the Protect Washington Act, aims to transition the Washington economy to a renewable energy future that invests in and supports clean energy, the outdoors, and local communities and economies across the state by implementing a carbon fee on some of the state’s biggest polluters. It would invest directly in healthy…

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Navigating Brand Advocacy in Today’s Environment: Five Keys to Success

On Day 3 of Outdoor Retailer Summer Market 2018, I had the pleasure of moderating a lunchtime panel discussion titled “Navigating Brand Advocacy in Today’s Environment.” (The full session is available for viewing here.) Outdoor brands and retailers have never shied away from advocacy: from playing an active role in important social and political issues….

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Joint statement on Microfiber Release

        The Outdoor Industry Association (OIA) and the European Outdoor Group (EOG), collectively representing over 1500 companies, recognize the outdoor industry’s potential contribution to microfiber pollution. We believe it is our responsibility to support and facilitate a unified effort among our member companies – as well as among other key industries and…

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FAQ: Final Bureau of Economic Analysis Report On Outdoor Recreation Released

Outdoor Recreation Is an Economic Force; Accounts for Over 2 Percent of U.S. Gross Domestic Product September 20, 2018 How is the Bureau of Economic Analysis (BEA) study different from the OIA economic study? The BEA measures “gross domestic product outputs” on the total value of domestic goods and services produced by an industry. OIA’s…

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