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REI and OIA Announce Sustainability Webinar Series

Join REI and the OIA on a series of upcoming webinars about REI’s recently-released Product Sustainability Standards. The webinars will provide an overview on REI’s standards and highlight resources for brands aiming to improve their sustainability performance. See below for the dates, times, and content of the webinars. Please be sure to register for each…

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U.S. Supreme Court to Hear E-Fairness Case

The U.S. Supreme Court has agreed to hear a case that could determine whether or not states can collect sales tax on remote sales.  Last year, the South Dakota Supreme Court ruled that a 2016 law requiring out-of-state internet retailers to collect sales tax violates a 1992 U.S. Supreme Court decision that said retailers are…

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Sustainability Snapshot

OIA Sustainability Working Group – Sustainability Snapshot Week of January 15, 2018   We’re looking forward to seeing many of you next week in Denver at Outdoor Retailer + Snow Show 2018! See below for a full listing of all SWG + OIA Sustainability events.   OIA Sustainability Working Group (SWG) Meetings at OR +…

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Richmond, Virginia’s Two-Wheel Renaissance

If you enjoy ripping down trails on two wheels, you already know that Virginia is a hot destination for mountain biking. The Shenandoah Valley offers thousands of miles of mountain biking trails, with a network of singletrack that flows through the Allegheny and Blue Ridge Mountains from St­rasburg to Damascus. Anchored by the Shenandoah Mountain…

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Sustainability Snapshot

OIA Sustainability Working Group – Sustainability Snapshot Week of January 8, 2018 Speakers Announced for the Sustainability Convergence #1: Material + Chemistry Innovation on Tuesday, January 24 at ORWM: OIA’s vision for the Sustainability Convergence events is to provide a space for learning and connection around big issues the industry is facing, in an effort…

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Sustainability Snapshot

OIA Sustainability Working Group – Sustainability Snapshot Week of January 1, 2018 OIA Sustainability Working Group Meeting Venue Announced: Thank you all for your patience as we’ve worked to figure out a new venue for our meetings. Please see the updated agenda for all meeting room locations and if you haven’t yet registered, be sure…

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Video Marketing Strategies for Outdoor Brands

Video is one of the fastest-growing methods for customers to obtain information about outdoor products and brands. If a picture speaks a thousand words, a video speaks a million. For outdoor brands, video also serves as an effective way to reach your target audience, specifically with new targeting capabilities of video hosting platforms like YouTube….

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An Untapped Resource: Veterans and the Outdoor Workforce

Photos courtesy of Jake Wheeler From where former U.S. Navy Seal Ryan Evans stood, he could see and hear other military veterans whooping and hollering as they threw rocks into a puddle at the entrance of Santa Elena canyon. It was in early December in Big Bend National Park, where the Rio Grande snakes it’s…

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Sustainability Snapshot

OIA Sustainability Working Group – Sustainability Snapshot Week of December 25, 2017 “OIA 2017 Recap: Ups and Downs but Always Forward: There were ups, and there were downs. Thanks to your support, through it all, we continue to move forward. Here’s a month-by-month look back on the work we did with you and on your…

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