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AMHERST, Mass. (October 23, 2024) – OrthoLite®, the global leader of branded, high-performance, comfort footwear solutions, announces the hire of Raj Santhana as the new Vice President of Operational Excellence. As part of OrthoLite’s global operations management team, Santhana will be responsible for OrthoLite manufacturing excellence and innovation as well

Morrisville, Vt. (Oct 17, 2024) – Outdoor headwear and accessories brand Turtle Fur, has launched a bold new brand platform, positioning itself as a symbol of protection and inspiration for every adventure. Calling on its community to “Step Outside Your Shell,” Turtle Fur celebrates its roots of moxie, grit, curiosity,

(Boulder, CO) — Public voting for the fourth annual Defender Service Awards presented by CHASE, is now open and continues through October 17. Defender, the original British adventure brand, is proudly recognized across the globe for inspiring humanitarian action, conservation, and adventure. The Defender Service Awards recognize U.S., Puerto Rican,

BALTIMORE (October 16, 2024) — LifeStraw, a public health B Corp and Climate Neutral Certified Brand on a mission to provide equitable access to safe drinking water, announces the launch of two new LifeStraw Home products: LifeStraw Home Studio Water Filter Dispenser (10-cup) and the LifeStraw Home High-Capacity Water Filter

BOULDER, Colo. – October 15, 2024– Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the groundbreaking CamJam™ Ratchet Strap collection. Available at niteize.com now, the ratchet strap systems and accessories reimagine the classic commodity product with an unparalleled, user-friendly approach, delivering the first major innovation to the

COLUMBUS, Ohio – (October 15 2024) – SENIQ, the outdoor apparel brand built for women by women, today introduced its 2024 Ski Collection, arriving at retail October 15. It embraces a fresh design approach using bold color blocks blended with flattering, feminine style lines and female specific performance features. The collection

WILLISTON, Vermont (Oct. 15, 2024) — Founded in 1862, Mammut has built a reputation for innovation and safety in mountain gear. From climbing gear to skiing equipment, Mammut is at the forefront of safety technology, designing products that empower adventurers to explore the mountains with confidence. The new Barryvox® S2

SEATTLE (October 15, 2024) — Astral, the industry-leading creator of high-performance footwear and apparel for wilderness athletes, announces the appointment of Christian Mason as Head of B2B Sales. In this new role, Mason will provide strategic leadership to support the company’s ambitious objectives over the coming years. Christian Mason’s appointment

Decorah, IA – October 14, 2024 – FeatherSnap, a brand created to revolutionize birdwatching, proudly announces its expansion into brick-and-mortar retailers nationwide. Beginning this month, FeatherSnap’s state-of-the-art Wi-Fi enabled smart bird feeders will be available at several retailers across the U.S., including Bass Pro Shops, SCHEELS, and more. This represents

October 11, 2024 – Hudson, WI – Striker Brands, a leading name in innovative fishing gear, is proud to introduce the Tournament Pant and Barricade Hoody. These new additions are designed to provide anglers with unmatched comfort and protection during long days on the water, no matter the conditions. “Striker

LANDER, Wyo. (Oct. 10, 2024) – Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, has expanded its award-winning line of CRS riflescopes known for their exceptional value with the new CRS.3. The CRS.3 is the latest entry to Maven’s CRS riflescope series.

BIRMINGHAM, Ala. (October 10, 2024) — Moultrie, the leading innovator in trail camera and feeder technology, has teamed up with First Lite to offer the popular Edge 2 series cell cameras in Specter™ Camo. This partnership merges the bold essence of Moultrie and MeatEater (owners of First Lite) into a

[Seattle, WA, October 10, 2024]— Continuing its mission of keeping outdoor gear and apparel in use longer, Nikwax, the international leader in PFAS-free technical cleaners and waterproofing products, has released Footwear Refresh. The latest product in its Refresh line, Footwear Refresh is a high-powered deodorizing cleaner designed to freshen and

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