Park City, UT, USA – Pret Helmets (“Pret”), a global leader in the design, marketing, and distribution of innovative ski and snowboard helmets and goggles, is pleased to announce the appointment of Mark Cavanaugh as its new CEO, effective immediately. “Building brands, forging authentic partnerships, and empowering companies to reach

SALT LAKE CITY (Jan. 17, 2025) — PHANTOM Glide, the permanent, single-application base treatment for skis and snowboards, is partnering with a number of high-profile resorts and brands in the ski industry in 2025 to enhance the experience of skiers and snowboarders while also reducing their environmental impacts. On the

BUFFALO, NY (January 16, 2025) – LEKI, a leader in innovative skiing, trekking, and trail running poles, announces the appointment of Scott Park as national sales manager. Park will oversee all sales operations for LEKI’s summer and winter collections in the U.S., working closely with General Manager Chris O’Donoghue and

Greenville, S.C., (Jan. 16, 2025) – Gran Fondo Hincapie has been creating cycling experiences for over 13 years and today announces the official courses for their Merced, Calif. event, the only West Coast and gravel event of the Gran Fondo series. Taking place on March 15, and in partnership with

PORTLAND, Maine (January 15, 2025) –  Switchback Spring, the education and business gathering for the outdoor industry community, has received a wave of brand commitments ahead of registration opening next week. The initial agenda has also been released for the event taking place June 16-18, 2025, in Nashville, TN. “What we’re hearing

AMSTERDAM, Netherlands (Jan. 14, 2025) – VALLON, the independent and family-owned eyewear brand that blends timeless style with cutting-edge performance, has named Verde Brand Communications as its agency of record, effective January 2025. This partnership will help VALLON expand its brand presence in North America and further connect with the

COEUR D’ALENE, Idaho – Jan. 14, 2025 – Selkirk Sport, a leader in pickleball innovation, today announced the launch of its pickleball-specific court shoe line, completing its head-to-toe offering. After more than three years of rigorous testing with an advisory team of 3,500 professional players, coaches and key ambassadors, Selkirk

Innovative Ultralight Tent Fabric Delivers Superior Waterproofing and Sustainability Without Harmful Chemicals STEAMBOAT SPRINGS, CO – Big Agnes, a leader in innovative outdoor equipment, today announced its next evolution in sustainable ultralight equipment with the launch of its revolutionary HyperBead™ fabric technology. Embodying the brand’s commitment to performance, sustainability and

Lake Oswego, OR (January 14, 2025) – May we have your attention, please? Yakima is thrilled to stand up with the rebranding of its revamped vehicle awning line, introducing the new name OverNOut as replacement for its previous “SlimShady” and “MajorShady.” titles. This change not only reflects Yakima’s dedication to

STAMFORD, Conn. — (January 10, 2024): LOWA Boots, the global footwear brand known for over 100 years of hand-crafted European heritage, today announced it is expanding its sales and marketing teams in the United States. Midwest Outdoor Sales will now cover key territories across Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan,

BURLINGTON, N.C. and CARRBORO, N.C. (January 10, 2025) — Fleet Feet, the nation’s leading franchisor of locally owned run specialty stores, will open a new location in Burlington, N.C., on Jan. 10, 2025, at 3816 Rural Retreat Road. This will be the third Fleet Feet store owned by John and

BOULDER, Colo. (January 9, 2025) – La Sportiva, makers of the world’s finest mountain gear, has garnered a number of notable awards for their new 24/25 ski hard goods collection. This year’s lineup showcases the company’s most advanced ski and boot designs to date, earning accolades in a variety of

SEATTLE – January 9, 2025 – Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports, is thrilled to announce the launch of its Teamwear Collection in the United States. This move marks the introduction of Craft’s decades of expertise in outfitting elite teams

WILLISTON, Vermont (Jan 9, 2025) — Mammut, a brand synonymous with innovation and safety in mountain gear since its founding in 1862, will be partnering with two new sales agencies in the new year – Trail House Sales & Marketing Group and Redstone. Trail House will be driving brand growth

LONGMONT, Colo. (January 8, 2024) — Rossmönster, the leader in purpose-built adventure vehicles, is thrilled to announce the appointment of Timothy Morgan as Chief Revenue Officer. Morgan brings to Rossmönster over two decades of experience in the RV industry, having honed his skills in sales, business development and strategic leadership.

BOULDER, Colo. (Jan. 7, 2025) – ROLL Recovery, an award-winning leader in the recovery and athletic performance space and innovators of deep tissue massage therapy tools and recovery footwear, has hired Craig Sinbine to lead business development. In tandem, the brand has also partnered with a new sales entity with

COALVILLE, Utah. (Jan. 7, 2025) — Escapod, creator of premium off-road teardrop trailers designed for adventurers, was granted patent protection this past month in the United States, Canada, Europe and Australia around the design and engineering of its innovative TOPO 2 trailer body and doors. This design has also garnered

MANCOS, Colo. (Jan. 6, 2025) —  Alpacka Raft, the packrafting industry leader, today announced its new 2025 models and updates to its current packrafts. The lineup is headlined by the all-new Mage—a packable whitewater packraft engineered for the intermediate and advanced whitewater packrafter navigating Class III to IV water. The

OLYMPIA, Wash., PUYALLUP, Wash. and CARRBORO, N.C. (Dec. 26, 2024) — Fleet Feet, the largest franchisor of run specialty stores, has announced the acquisition of two key locations in Olympia and Puyallup, Washington. Following the retirement of South Sound Running founders Greg Klein and Joan Marchioro, Wade and Julie Pannell

SOUTHPORT, Conn.  – Dermatone, a trusted leader in skincare and sunscreen since 1981, introduces Lips & Face Biodegradable Glitter Kits, a skin care collection combining creativity, and effective skincare for outdoor enthusiasts and sports fans. Priced at $15.99, this kit uses eco-friendly glitter that biodegrades naturally and is available at