FRISCO, Texas (Sept. 13, 2024) – Wiley X, a global leader in premium protective eyewear, proudly announced today the launch of the Remember Everyone Deployed (R.E.D) collaboration in partnership with Boot Campaign and Nine Line Apparel. This partnership introduces a limited-edition R.E.D Friday shirt designed to honor our nation’s military
Holland, MI (Sept. 12, 2024) – Heel™, a subsidiary of the Fleetwood Group, announces its partnership with Verde Brand Communications to lead public relations for the Heel Virtual Dog Leash™, including brand communications, social media, and affiliate marketing to grow brand awareness in the outdoor and active lifestyle markets. Whether
FERNDALE, Wash. (Sept. 12, 2024) — Superfeet, the global leader in performance insoles, is proud to announce a strategic partnership with LineDrive, a solutions-based sales agency that specializes in matching large-scale businesses with innovative workplace safety tools. This collaboration aims to revolutionize employee comfort and safety in the manufacturing and
OSLO, Norway (Sept. 12, 2024) — Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, today announced a new partnership with Protect Our Winters (POW), a leading nonprofit advocacy group that helps passionate outdoor people protect the places and experiences they love from climate change. To celebrate
Wake Forest, N.C. (Sept. 12, 2024) – Jogology expands its collection of performance running socks to include a new quarter length option for athletes. Celebrating its first anniversary this month, Jogology’s brand ethos is to grow the running community in meaningful ways – to unite runners around the world and
Boulder, CO – September 11, 2024 – onWater Fish, the leading mobile mapping app for recreational anglers, unveils the ambitious C.A.T.C.H Project (Community of Anglers Tracking for Conservation & Habitat), a groundbreaking initiative combining AI-powered tools like the first-ever and patented fish length estimation from a photo and community science
Portland, OR – September 11, 2024 – Snow Peak, a Japanese camping brand with 65 years of history, is thrilled to announce the acquisition of a majority shareholding in Swift Fly Fishing, making it a proud subsidiary of the Snow Peak family. This strategic acquisition aligns with Snow Peak’s mission
COLUMBUS, Ohio – (September 10, 2024) – SENIQ, the outdoor apparel brand built for women by women, is unveiling its refreshed Fall 2024 collection designed for modern outdoor women favoring style, functionality, and versatility. This collection of tops, bottoms and outerwear, infused with new colors, provides more choices for active
LOVELAND, Colo. (September 10, 2024) – Overland Expo Mountain West, the third in the series of premier U.S. consumer expos, continued its momentum attracting over 18,000 attendees. The show highlighted the rapid rise in adventure travel, showcasing emerging trends such as tech-savvy, feature-rich vehicles and motorcycles; accessories incorporating the comforts
Bentonville, Ark. (Sept. 10, 2024) – Gran Fondo Hincapie has created spectacular cycling experiences for over 12 years, and its newest event took place in Bentonville, Ark. this past weekend. Sunny 75-degree temperatures welcomed more than 1,300 riders aged five to 78, residing from 35 states and two countries to
September 9, 2024 – Hudson, WI – Striker Brands, the renowned manufacturer of industry-leading fishing apparel, proudly announces the addition of the new Shield Float Vest. This versatile and lightweight piece can be worn as an outer layer or insulating mid-layer and gives consumers increased peace of mind and comfort
SAN FRANCISCO (Sept. 9, 2024) – JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, events and strategic partnerships, welcomes Thermos L.L.C. as its newest partner. Thermos® Brand, a leading provider of insulated food and beverage containers, started in 1904 when a feat of science became
September 9, 2024 – Hudson, WI – Striker Brands, producers of industry-leading fishing apparel, proudly announces its partnership with Darby Communications, an Asheville, NC-based PR and marketing agency specializing in the outdoors, active lifestyle, fishing, and hunting markets. Effective immediately, Darby Communications will serve as Striker’s agency of record, working
COSTA MESA, Calif. (September 5, 2024) — 5.11 Tactical, the global innovator of Purpose- Built GearTM, today announced the promotion of Bryan Jones to Chief Financial Officer, effective October 7, 2024. On that date, the current CFO, Jim McGinty, will phase into retirement while remaining involved in the company for
New York, New York – September 5, 2024 | Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, proudly announces the grand opening of its largest brand retail location to date at 580 Broadway in New York City. On September 6, 2024, the brand will celebrate
Washington, D.C. (Sept. 5, 2024) — As Outdoor Alliance celebrates a decade of conservation powered by outdoor recreation, more than 75 of its supporters will gather in Washington D.C. next week, Sept. 10-12, to advocate to lawmakers for the next big legislative wins supporting public lands and waters. Along with
SAN FRANCISCO (Sept. 5, 2024) – Rooted in adventure since 1968, Royal Robbins leans on a proud and storied 55-year heritage in Sweater Craft with the introduction of its new Fall 2024 collection. Royal Robbins new Rockcraft and Arch Rock sweaters are made with 100% merino wool and are available
SALT LAKE CITY – Black Diamond Equipment®, a global leader in climbing, skiing, and mountain sports apparel and equipment, is proud to introduce its Fall/Winter 2024-5 product collection. This season’s collection includes the versatile Hydra Ice Tool, the hard-charging Impulse Ti Ski line, adaptable insulation for every activity, and the rock-solid
MIAMI, Sept. 4, 2024 — Peluva, a minimalist footwear brand on a mission to change the way the world walks, expands its line of performance footwear with the new Strand ATR. The Strand ATR is Peluva’s first trail shoe. It combines its innovative five-toed design with durable materials to bring
[Bishop, CA] September 4, 2024 – Eastern Sierra Conservation Corps (ESCC), a developmental leadership organization committed to building a stronger and more inclusive outdoor community, is proud to share the recent accomplishments of its dedicated crews in their ongoing efforts to restore and preserve the natural beauty of Limekiln State