INDIGENOUS-ROOTED BRAND RECOGNIZED FOR SOCIAL RESPONSIBILITY AND RELEASES DEBUT IMPACT REPORT WINNIPEG, Manitoba – September 26, 2023 – Manitobah, the Indigenous-rooted brand dedicated to growing a strong Indigenous presence in the footwear industry as well as contributing to Indigenous economic empowerment, proudly announces its certification as a B Corporation™ (B
Arc’teryx Re-Opens Boston Retail Store With a Refreshed Look
NORTH VANCOUVER, British Columbia – September 25, 2023 – Globally-renowned Canadian high-performance mountain gear and apparel brand, Arc’teryx, re-opened its Boston retail store in the popular Newbury Street shopping district. Featuring running, climbing, hiking, snow sports and lifestyle wear, along with footwear and accessories, the 3,021-square-foot retail store is designed
Arc’teryx Re-Opens Boston Retail Store With a Refreshed Look
NORTH VANCOUVER, British Columbia – September 25, 2023 – Globally-renowned Canadian high-performance mountain gear and apparel brand, Arc’teryx, re-opened its Boston retail store in the popular Newbury Street shopping district. Featuring running, climbing, hiking, snow sports and lifestyle wear, along with footwear and accessories, the 3,021-square-foot retail store is designed
Nevada’s Premier Specialists Collaborate with National Nonprofit to Foster Community through Adaptive Sports
Reno, Nevada – (Sept. 22nd, 2023) – Swift Institute, a leading specialty healthcare provider in Nevada, is thrilled to announce its continued partnership with the High Fives Foundation, a national nonprofit dedicated to supporting athletes who have experienced life-changing injuries while pursuing their dreams in outdoor sports. This collaboration marks
Wyoming Whiskey Introduces National Parks No. 3 and The Grand Limited-Edition Bourbons in Support of Grand Teton National Park Foundation
Kirby, WY (Sept. 21, 2023) – Wyoming Whiskey announces the release of National Parks No. 3 and The Grand bourbon whiskies, marking the third iteration of its National Parks collection. The distinct Fall 2023 bourbon releases will pay tribute to Grand Teton National Park and support the park’s philanthropic partner,
Iconic Norwegian Outdoor Brand Will Set Up Shop in Boston
OSLO, Norway (Sept. 21, 2023) — Norrøna, the family-owned Norwegian manufacturer of premium apparel and gear, announced the opening of its latest concept store, slated to open in Spring 2024. The momentous occasion signifies the sustainable growth Norrøna has achieved in the United States. The Perfect Location Following an extensive
Outdoor Industry Celebrates Launch of American Climate Corps
BOULDER, Colo. – Today, Outdoor Industry Association (OIA) celebrated the Biden administration’s historic action to launch the American Climate Corps, which will be tasked with building a clean and climate resilient economy and promoting a strong outdoor workforce. “It is outstanding to see this administration take another big step forward
Outdoor Prolink Celebrates 20th Anniversary with Brand Refresh and Launch of Pursuit Prolink for Hunting & Fishing Professionals
BOULDER, CO. (Sept. 20, 2023) — Coinciding with the 20-year anniversary of Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, a business venture dedicated to the hunting, fishing, and off-roading markets is announced: Pursuit Prolink. This is the latest evolution and expansion
Snow Peak USA Taps Josh Simpson for Campfield Leadership
Portland, OR – Sept 19, 2023 – Snow Peak, a Japanese camping brand with 65 years of history is pleased to announce the hiring of Josh Simpson as General Manager of the brand’s Campfield in Long Beach, WA. On a mission to unite people and alleviate the stresses of modern
Rossignol Group reinforces commitment to growing Nordic division
Park City, Utah, Sept 18, 2023 – The Rossignol Group, a world leader in mountain sports equipment, is pleased to announce the following promotions and new additions to the Rossignol Nordic division: Jeff Courter, previous Nordic category manager for North America, has been promoted to Global Technical Product Manager for
Jogology™ Running Socks Now Available Exclusively at Select Run Specialty Stores
Wake Forest, N.C. (September 18, 2023) – New running sock brand Jogology is available now exclusively at Run specialty retailers throughout the U.S. Jogology founders Tanya and Bert Pictor and Luke Rowe created the brand to provide a high quality product as well as grow the running community in meaningful
The Conservation Alliance launches six-figure ad buy supporting BLM Public Lands Rule
(Sep. 18, 2023) — In partnership with Outdoor Industry Association and Outdoor Alliance, The Conservation Alliance (TCA), a coalition of businesses invested in protecting wild places and outdoor spaces, is organizing a six-figure ad buy targeting lawmakers in the nation’s capital, as well as key states such as Colorado and
Houdini Sportswear Expands Circularity Platform, Opens “Houdini Circle”, First Retail Concept Offering Rental, Repair, Subscription, Trade-In and Pre-Loved Apparel
STOCKHOLM (September 18, 2023) – Houdini, the Swedish circular sportswear company committed to sustainable innovation since 1993, is expanding its circularity platform, opening the first retail concept of its kind on September 28 in Stockholm’s premier shopping district. Customers may choose how they access their garments, including renting apparel, subscribing
Italy’s Trerè Innovation Introduces TITICI® Bikes to the U.S. Showcasing 60 Years of Handmade Craftsmanship
Marblehead, Mass. (September 14, 2023) – Trerè Innovation, a global leader in sustainable technical Italian apparel, footwear design and manufacturing from Asola, Italy, today introduced TITICI handmade bikes in the U.S. Since its inception in 1961, the TITICI factory has stood as a pinnacle of Italian cycling excellence, bringing together
5.11 Tactical Introduces Mission Ready™ Dog and AROS K9 Collections
COSTA MESA, Calif. (September 14, 2023) – 5.11 Tactical, the global innovator of purpose-built apparel, footwear and gear, has announced the release of its new Mission Ready™ Dog and AROS K9 Collections. Designed for active and working dogs, and their handlers, these all-new collections feature harnesses, leashes and collars that
Cascade Designs names new Vice President of Human Resources
SEATTLE, Wash. (Sept. 14, 2023) – Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and VARILITE, announced today the hire of Minor Harris as its new Vice President of Human Resources. Harris will be joining the brands’ Reno, NV. office and will be responsible for leading the
PHANTOM Glide Expands North American Sales Team
SALT LAKE CITY (Sept. 14, 2023) — PHANTOM Glide, the permanent, single-application base treatment for skis and snowboards, has expanded its sales team to include national sales and tech rep, Justin Greenbaum. Greenbaum, who brings both sales and tuning experience to the team, will focus on expanding PHANTOM Glide into
Introducing Solarcore®, a Thermal Solutions Company that Leverages NASA-inspired Aerogel
PORTLAND, Ore. (Sept. 13, 2023) – Today, Solarcore® officially launches as a standalone materials technology brand, leveraging the thermal properties of NASA-licensed Aerogel, the world’s lowest thermally conductive solid, to revolutionize insulation for a multitude of applications – from structures and packaging to cold weather apparel and footwear. By combining
Costa Sunglasses casts global release of King Tide, the crowning achievement of Costa’s 40 years on the water
JUPITER, Fla. (Sept. 12, 2023) – Building off of the success of its limited pre-release, Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, launches the full collection of King Tide, its most advanced and technical sunglass frame to date. Five years in the making, King Tide is
Introducing PrimaLoft® Utility: Redefining Durability and Performance in Synthetic Insulation
LATHAM, N.Y. September 12, 2023) – PrimaLoft, Inc., a global leader in advanced material technology, is proud to announce the launch of its latest innovation, PrimaLoft® Utility. Representing a groundbreaking design approach, PrimaLoft Utility sets new benchmarks in durability within the realm of synthetic insulation, while also providing unparalleled ease