Climate positive is a summit that very few companies are pursuing. Yet, if we don’t carve a new, bold path for our industry and others to follow, we will ultimately fail to protect the outdoor experience upon which we all depend.
With this, we’re announcing a new aspiration to become the world’s first climate positive industry by 2030. We chose an ambitious target because we believe we can reach this summit by working together, and we’re assembling resources to guide and support each step of the journey. We’ve grounded our definition of climate positive in work being done by climate experts and NGOs – and we’ll continue to evolve it over time:
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