BOULDER, Colorado (April 7, 2026) – Mammut, the 160‑year‑old Swiss mountain sports brand, has been named the exclusive uniform partner of the New York State Olympic Regional Development Authority (Olympic Authority). The three-year partnership elevates guest and employee experiences across Olympic Authority-managed facilities, including Whiteface Mountain, Gore Mountain, Belleayre Mountain, Olympic Center, Olympic Jumping Complex, and Mt Van Hoevenberg.

Rooted in Swiss mountain tradition, Mammut brings world-class performance, comfort, and safety to New York’s iconic Olympic venues. Through the partnership, Mammut will outfit staff with its best-in-class performance gear, provide winter safety and avalanche training, and play an active role in national and international events hosted at the venues. The partnership supports Olympic Authority staff in their daily work by improving safety and readiness across venues, and standardizing performance apparel across facilities – while reinforcing a culture of safety and professionalism that benefits both employees and guests across the Adirondack and Catskill regions.

“Our partnership with Mammut reflects our mutual  shared commitment to excellence in mountain environments,” said Tait Wardlaw, Vice President of Sales and Marketing for the Olympic Authority. “We hold our venues and teams to the highest performance and safety standards. Mammut ensures our staff are equipped with apparel and gear that meets those same standards.”

“We are honored to partner with the Olympic Authority, an organization that embodies the spirit of mountain sport and Olympic heritage,” said Matt Kaplan, Managing Director of Mammut North America. “This collaboration brings Mammut’s commitment to innovation and safety to some of the most storied venues in North America, strengthening our connection to winter athletes and mountain professionals.”

The agreement expands Mammut’s growing resort partner and supplier program, now encompassing 18 partners and serving more than 75 resorts across North America. For Mammut, the partnership represents more than uniforms, it’s a brand-building opportunity that deepens its presence in the northeastern U.S. winter sports community.

For more information about Mammut and its collection of high‑performance mountain gear, visit mammut.com. For more information about the Olympic Authority and its facilities and operations, visit orda.org.

About Mammut

Founded in 1862 in Switzerland, Mammut is a global leader in mountain sports, offering premium apparel, footwear, avalanche safety equipment, climbing gear, and packs designed for demanding conditions in alpine environments.  With a legacy rooted in innovation and safety, Mammut partners with athletes, guides, and leading mountain destinations to advance best practices and inspire more people to experience the mountains responsibly.

About the Olympic Authority

Established in 1982, the New York State Olympic Regional Development Authority (Olympic Authority) was created by the State of New York to manage the facilities used during the 1980 Olympic Winter Games at Lake Placid. The Olympic Authority operates Whiteface, Belleayre, and Gore Mountains, Mt Van Hoevenberg, the James C. Sheffield Speed Skating Oval, the Olympic Jumping Complex, and the Olympic Center. As host to international, national, regional and local events, the Olympic Authority’s venues are destinations and economic catalysts of the regions it serves.

CARRBORO, N.C. (April 7, 2026) — Fleet Feet, the largest franchisor of locally owned and operated run specialty stores, today announced an official vendor partnership with Nike, strengthening collaboration between the brands to deliver innovative Nike Running product assortments and community experiences to runners across the country.

Distribution and Assortment Expansion

The expanded partnership deepens the assortment of Nike Running footwear, apparel and accessories, which span race and road running, and increases distribution from select doors to Fleet Feet’s nationwide footprint.

“Our new partnership with Nike allows us to bring their most innovative products to our customers, ensuring runners of all levels have access to the very best,” said Joey Pointer, president and CEO at Fleet Feet. “We are incredibly excited to expand both the depth and breadth of Nike product across Fleet Feet.”

The brands have nationwide plans for immersive in-store experiences and community activations for the launch of the Nike Pegasus 42. The new model advances a four-decade legacy of athlete-centered running innovation and features a new curved, full-length Air Zoom unit with 15 percent greater energy return than its predecessor. Men’s, Women’s and Kids versions of Pegasus 42 will be available at select Fleet Feet doors and on fleetfeet.com April 9. 

Growing with the Running Community

The expanded partnership builds on past collaborations from Fleet Feet and Nike, including the Nike After Dark Tour 2025, a global women’s race series. For the Los Angeles tour stop, Fleet Feet hosted training hubs across key markets, and engaged runners through bib giveaways, a half marathon training program and the half marathon race and post-race celebration.

“With more than 285 stores, Fleet Feet’s expertise, service and events have made them one of the leaders within the running community,” said Seema Simmons, VP/GM, North America Nike Running. “Their scale puts Nike Running in the heart of American neighborhoods to inspire and equip all runners, no matter where they are in their journeys, to chase their dreams.”

Most recently, Nike partnered with Fleet Feet to launch the Nike Structure Plus through an exclusive Run Specialty retail period ahead of the global-marketplace launch. Fleet Feet Columbus Circle in New York City hosted media, content creators and run club leaders at an event with Nike Run Club Coach Jes Woods, featuring an interactive workshop focused on goal setting and training insights, followed by a 5K through Central Park in the new Structure Plus.

Photos

Nike Structure School @ Fleet Feet Columbus Circle

Pegasus 42

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About Fleet Feet
Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated specialty run stores. With more than 285 Fleet Feet stores in 40 states and a national headquarters in Carrboro, North Carolina, Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards.

Fleet Feet believes that Running Changes Everything® and has been recognized in Fast Company’s Brands That Matter, the Inc. 5000 list of America’s Fastest-Growing Companies and Best in Business, Newsweek’s list of America’s Best Retailers and America’s Best Online Shops, and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.

 

[SAN FRANCISCO and SEOUL, SOUTH KOREA] April 7, 2026 — LifeLabs®, a materials science company advancing temperature-regulating textile innovation, today announced a new partnership with Shinhan, a South Korea-based woven fabric mill specializing in the production of technical textiles for outdoor and activewear applications. Effective immediately, Shinhan will serve as a strategic production partner for LifeLabs’ WarmLife® temperature-regulating performance fabric, helping scale the company’s expanding B2B platform and strengthening its ability to support global apparel brands. LifeLabs will showcase WarmLife and its latest proprietary technologies at  at Functional Fabric Fair Portland, Ore., April 7–9 booth # 545.

LifeLabs patented WarmLife performance fabric technology uses a metallic nano-layer reflecting radiant body heat back to the skin, delivering greater warmth with less weight and bulk. Drawing on Shinhan’s expertise in advanced woven fabrics for outdoor and activewear, LifeLabs will work with Shinhan to expand the supply chain and commercialization of WarmLife for performance fabrics in outdoor and activewear brands focused on pushing innovation in wearer comfort.

“Shinhan brings deep expertise in technical woven fabric development and a strong reputation for quality, making them an ideal partner to help us deliver lighter, more packable thermal performance to a broader set of world-class brand customers,” said Sophia Ou, CEO and co-founder of LifeLabs. “Partnering with Shinhan helps us scale WarmLife and bring advanced thermoregulating fabrics to apparel brands worldwide.”

With a primary focus on global production and promotion of WarmLife fabrics, the partnership creates a foundation for broader brand adoption in the premium and high-end apparel market.

“We are always looking ahead to where performance textiles are going next; this partnership with LifeLabs is an important step in that direction,”  said JH Lee, CEO of Shinhan. “WarmLife brings a differentiated approach to thermal comfort and we are proud to pair that innovation with our technical fabric capabilities helping to bring high-quality, high-performance solutions to leading brands around the world.”

LifeLabs and Shinhan will formally mark the agreement with a signing ceremony at Stanford University on April 6, bringing together senior executives and key leadership from both companies. To learn more or schedule an in-person meeting at the show, visit https://lifelabs.design/contact-us/ or contact Jason Silva, CGPR, at jason@cgprpublicrelations.com.

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About Shinhan
Shinhan is a South Korea-based woven fabric mill specializing in technical textiles for outdoor and activewear applications. On its website, the company emphasizes technology, innovation, environmental progress, and leadership in the digital transformation of the textile industry, while highlighting technical fabrics designed for performance, protection, lightweight construction, and stretch. For more information, visit http://shinhanind.kr/.

About LifeLabs
LifeLabs® is a material science enterprise founded by Professor Yi Cui and Sophia Ou. LifeLabs develops sustainable, high-performance textiles through its proprietary WarmLife® and CoolLife® technologies. With a mission to reduce energy consumption while improving personal comfort, LifeLabs® empowers apparel brands and consumers to embrace a more sustainable future. For more information, visit https://lifelabs.design/.

Media Contacts

Jason Silva, CGPR, jason@cgprpublicrelations.com
Ben Ryan, LifeLabs, ben_ryan@lifelabs.design

STEAMBOAT SPRINGS, Colo. (April 7, 2026) – Big Agnes, a leader in innovative outdoor equipment, is celebrating its 25th anniversary in 2026, marking a quarter-century of designing products to help people sleep better outside and travel further into the backcountry. To celebrate the milestone, Big Agnes is launching an anniversary capsule with limited-edition colorways on some of its most highly acclaimed products, in conjunction with a celebration sweepstakes, with limited giveaways of exclusive anniversary gear.

“Twenty-five years ago, this started as a simple sleeping bag and pad idea to help people sleep more comfortably in the backcountry,” said Bill Gamber, co-founder and president of Big Agnes. “Since then, our goal has stayed the same: listen to the people using the gear and keep building products that make their time outside better. Twenty-five years and we’re just getting started.”

Small-Town Roots, Big Impact

Founded in Steamboat Springs in 2001, Big Agnes has grown from a small mountain-town startup into one of the most recognized brands in camping and backpacking equipment. Since Gamber’s initial back-of-the-napkin dream of the Big Agnes sleep system, the company has continually challenged the outdoor industry to design products that are more innovative, more effective and more sustainable.

Over the past two and a half decades, Big Agnes has expanded its product line to include tents, sleeping pads, camp furniture, backpacks, apparel and more – designing and testing in the brand’s backyard, the mountains and trails around Steamboat Springs.

Innovation remains central to the company’s direction. Earlier this year, Big Agnes introduced its new VST tent series, a line of ultralight shelters built for fast-moving backpackers and thru-hikers. The VST launch seeks to solve real problems on the trail while reducing weight and improving durability – the same mission that has guided the brand since its conception.

Though the company remains rooted in a small mountain town, Big Agnes recognizes that its impact is global, and its team believes that building better gear also means protecting the places where that gear is used. Big Agnes continues to invest in more sustainable materials and manufacturing processes while supporting conservation efforts and organizations, thru-hike partnerships, and public land initiatives.

EST. 2001 Anniversary Capsule and Sweepstakes

To mark the moment, Big Agnes is releasing a limited-edition anniversary capsule, the EST. 2001 collection, featuring select apparel, gear and accessories with a special anniversary print inspired by alpenglow in the local Zirkel Wilderness. Products in the collection include:

• Rapide SL Insulated Sleeping Pad
• Why Not Picnic Blanket
• Anthracite Sleeping Bags
• Big Six Camp Chair
• Woodchuck Camp Table
• mtnGLO® Tent & Camp Lights
• Select t-shirts, hoodies, hats, mugs and more

Big Agnes is also hosting a 25th anniversary celebration sweepstakes running May 8–31, 2026, at more than 56 retailers across the U.S. and Canada. Customers can enter in store for a chance to win a limited-edition gear bundle featuring a Big Six Camp Chair and Why Not Picnic Blanket in the anniversary print. One winner will be selected at random from each participating retailer and announced by May 31. No purchase necessary to enter.

Looking Ahead

Today, Big Agnes is trusted by thru-hikers, backpackers, and families around the world. As the brand celebrates its 25^th birthday, it continues to focus on designing thoughtful equipment that helps people get outside and stay there longer.

“We’ve always believed that small changes can make a big impact,” Gamber said. “Whether it’s a new functional design, a more durable material, or a more sustainable process, we’re always looking for ways to move the industry forward while protecting the places where we play. We can’t wait to continue sharing the love of comfort and the outdoors for the next 25 years.”

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About Big Agnes: Named for a peak in the nearby Mt. Zirkel Wilderness, Big Agnes®, Inc. is located in Steamboat Springs, Colorado, and was founded there in 2001. The company produces award-winning sleeping bags, pads, tents, packs, insulated apparel, camp furniture and backpacks. For more information, visit www.bigagnes.com or call 1-877-554-8975.

Oakland, CA – April 6, 2026 – HydraPak is launching the Seeker+ 6L Gravity Kit, a high-capacity gravity water filtration and storage system designed for backpacking, camping, and extended backcountry travel. Designed for groups and basecamp use, the Seeker+ 6L Gravity Kit delivers fast, pump-free filtration in the backcountry.

The Seeker+ 6L Gravity Kit is a dual-bag water filtration and storage system built around HydraPak’s proven Seeker platform. The wide-mouth “dirty” bag fills easily from shallow or slow-moving sources, while the flat-weld “clean” bag minimizes trapped air to prevent vapor lock. Integrated lash points on both bags allow the system to hang freely and let gravity do its job with no pumping required.

At the core of this group water filtration system is a 63mm Plug-N-Play filter cap (an easy-to-use, twist-connect interface) that removes E. coli, Cryptosporidium parvum, and Giardia lamblia from up to 1,500 liters at 1+ liters per minute. An integrated pre-filter blocks debris to extend filter life, and the Camp Tap allows simultaneous filtering and dispensing with controlled pouring for cooking and camp use. The filter is backflushable to restore flow rate over time, and both bags pack into the included stuff sack for compact storage.

“The Seeker+ 6L Gravity Kit is an upgrade to the classic high-volume gravity water filters that are currently on the market” said Jon Austen, Vice President of Product  at HydraPak. “By building upon our successful Seeker+ line, this kit includes our all-new pre-filter technology which protects the main filter from large debris and helps prevent clogs.”

Key Specs:

• Capacity: 6 liters (dual-bag system)
• Flow rate: 1+ liter per minute
• Filter lifespan: ~1,500 liters
• Removes: E. coli, Cryptosporidium parvum, Giardia lamblia
• Weight: 18.5 oz
• MSRP: $150

The Seeker+ 6L Gravity Kit will be sold directly at HydraPak.com and through specialty outdoor retailers across the U.S.

For more information, please contact the HydraPak press representative, Tim Nooney of Darby Communications, at tim@darbycommunications.com.

About HydraPak

HydraPak® is the leading original equipment manufacturer of soft flasks, reservoirs, and water storage solutions globally. Founded in Northern California, the company is dedicated to producing flexible and durable hydration products tailored for recreational, athletic, and military use. HydraPak and its proprietary brand, Bottle Bright® cleaning tablets, are category leaders. Over the past 20 years, HydraPak has not only pioneered new product categories, but has also become a trusted partner for hundreds of renowned global brands and athletes.

The Berkshires, Mass. (April 2, 2026) Gear Envie, the outdoor accessories company founded by a mother– daughter duo of adventurers, is thrilled to announce that the United States Patent and Trademark Office officially issued a patent protecting the company’s groundbreaking Hikas® gaiter design. This milestone underscores Gear Envie’s commitment to designing modern, performance-driven gear and accessories.

“As a mother-daughter team, we draw from generations of apparel design experience,” says Jody Canavan, CEO and co-founder. “Our goal is to use contemporary textile science to rethink the gear that makes outdoor life better for all people—and we started with the humble gaiter.”

Hikas® are modern gaiters designed to protect your legs, ankles, and feet from the hazards of the trail. They have quickly gained a following among hikers, walkers, and everyday outdoor enthusiasts for their fresh take on an outdoor essential. Unlike traditional gaiters, Hikas® are featherweight, water-resistant cuffs designed to be worn inside footwear rather than over it. They comfortably compress inside the shoe and expand over the top to create a protective barrier that keeps out dirt, sand, rocks, snow, and even ticks.

Engineered with a one-size, patent‑protected design, Hikas® make gearing up effortless: simply choose a color and go.

The newly issued patent marks a significant step in Gear Envie’s continued growth and validates the team’s vision for a simple yet transformative piece of gear that enhances comfort, versatility, and enjoyment outdoors.

“Hikas are the result of years of design iterations, in-the-field testing, and listening to our community,” says Amy Maugeri, creative director and co-founder. “While our intent was to solve common frustrations with a centuries-old product in its traditional setting, our customers have shown us just how game-changing they actually are both on and off the trail. We’re thrilled to protect the innovation behind them as we continue to grow.”

Hikas® are available at various independent retailers, online partners, and specialty outdoor shops nationwide, and online at gearenvie.com.

About Gear Envie

Gear Envie designs and develops performance‑driven accessories for people on the move. Grounded in generations of construction design experience and built on principles of performance, sustainability, and style, Gear Envie products are a fresh expression of modern outdoor life. For more information, visit gearenvie.com.

Media Contact

Jody Canavan
Gear Envie CEO and Co-Founder
jody@gearenvie.com

LONDON, April 1, 2026 — Tickets for ISPO 2026, the leading global trade fair for the sport, winter and outdoor industry, have officially gone on sale today for the reimagined show Nov.3-5 in Amsterdam via the ISPO box office. 3,000 early-bird Expo tickets are now available at €29, providing full access to the two-day exhibition (4–5 November). Tickets to the ISPO Leaders’ Summit, November 3, are available for C-suite-level professionals at the early-bird rate of €495 (limited to the first 200 tickets).

Led by Raccoon Media Group in partnership with Messe München, ISPO 2026 marks a new chapter as it makes its debut at RAI Amsterdam. Bringing together more than 25,000 key opinion formers and industry professionals, ISPO remains the only trade event representing the entire value chain, from materials and manufacturing through to brands, retailers and consumer experience.

ISPO Leaders’ Summit

The ISPO Leaders’ Summit, taking place November 3, is a standalone C-suite forum bringing together senior executives, policymakers and industry leaders. Confirmed speakers include Hap Klopp (The North Face), John Lacy (Burton Snowboards), Patrik Frisk, CEO of REJU, Andy Rubin (Pentland Group), Margit Gosau (Sport 2000), and Charlotte Cox, founder of Global Game Shapers, among others.

“Opening registration for the next chapter of ISPO is an important milestone for us and for the global sports and outdoor industry,” said Mike Seaman, group CEO of Raccoon Media Group. “By bringing together the heritage and reputation of ISPO with our agile, community-driven approach, we’re building an event reflecting the future of sport and the outdoors while creating real opportunities for the industry to connect, collaborate and do business. Our investments in advocacy, hosted buyers and strong content deliver meaningful value for everyone involved, from grassroots organizations to global brands.”

Ticket Pricing and Industry Access

Following this initial release, Expo ticket prices will increase to €59 for a limited second phase before reaching the full ticket price of €99. This introductory ticket price is based on long-standing feedback to make ISPO more cost-effective and accessible.

It is part of a wider strategic shift to align the event with global buying cycles, reduce barriers to entry and broaden participation across international markets.

Buyers may also apply to be hosted as part of the event’s €1 million investment in a full-service Hosted Buyer Program.

Strong Early Exhibitor and Industry Support

More than 500 exhibitors and brands including Gymstick, Head, Icebug, Nordberg, Rab, Reebok Accessories, Scott, Skechers Running and Thermore have already secured their place, alongside a growing number of retailers, partners and speakers including Amazon, Ellis Brigham and INTERSPORT.

“This early wave of commitment reflects renewed industry confidence and signals strong momentum behind ISPO’s resurgence as the essential meeting point for the sector,” Seaman continued.

A Completely New Experience for the Global Industry

Every visitor, from retailers and distributors to product designers, developers, buyers, brands, athletes, influencers and media, will find a focused and relevant offering. ISPO is committed to combining insight, innovation and community, creating a platform that not only reflects the industry, but also, shapes its future.

ISPO 2026 will deliver a commercially relevant and immersive experience designed to maximize time, connections and return for attendees. Across the show floor, more than 20 activations will bring the industry to life, from snow ramps and running tracks to immersive simulation experiences and product testing environments, creating a dynamic setting for both discovery and engagement.

This event connects designers, developers and brands with athletes, influencers and media to explore the latest innovations and trends. Participants will test new products, create content, and build global supply, retail and commercial partnerships in a highly collaborative environment.

Industry Zones and Programming

The 2026 edition is structured across dedicated halls and zones, enhancing navigation and relevance, covering outdoor, sports, fitness, sourcing, textiles and sustainability, alongside national and industry pavilions representing key global markets.

Sustainability, a continued focus, will run throughout the event, with dedicated areas exploring circularity, materials innovation and responsible production.

The International Running Expo (IRX), Europe’s only dedicated B2B running event, will also feature as part of the wider show, further strengthening ISPO’s position as a multi-sector platform.

Investment in ISPO’s Next Chapter

To support this new direction, Raccoon Media Group, in partnership with Messe München, has committed a €3 million investment program to strengthen the commercial and cultural foundations of the event.

€1 million will be invested in a Hosted Buyer Program, connecting 500 buyers with brands through targeted meetings and supported networking. €1 million will be dedicated to a world-class content program anchored by the ISPO Leaders’ Summit. A further €1 million will be allocated to initiatives supporting participation, grassroots development and the protection of natural environments, managed independently through ISPO’s Impact Council, with applications for grants opening in June 2026.

“With registration now open, we’re inviting the entire sports and outdoor community to come together, share ideas, strengthen partnerships and help shape what comes next for the industry,” Seaman noted. “Our goal is to build ISPO into an event that unites the sector, supports the places we play, and inspires the next generation of brands, leaders and businesses.”

ABOUT RACCOON MEDIA GROUP

Raccoon Media Group is a dynamic, high-growth media business dedicated to serving passion-led communities across both B2C and B2B markets worldwide. Through its impactful events and media properties, Raccoon delivers year-round content, education, growth and networking opportunities to specialist, self-identifying audiences.

Founded in 2018, the company has rapidly expanded its portfolio across health, wellbeing and specialist passion-led markets. Entrepreneurial and disruptive, Raccoon challenges the status quo, invests in exceptional people and creates sustainable events that foster industry growth and meaningful connections.

ABOUT MESSE MÜNCHEN

As one of the world’s leading trade fair organisers, Messe München showcases the world of tomorrow at around 90 trade fairs worldwide. These include twelve leading global trade fairs such as bauma, BAU, IFAT and electronica. The portfolio covers trade fairs for investment and consumer goods as well as for new technologies.

Together with its 1,300 employees in the group and its subsidiaries, it organizes trade fairs in China, India, Brazil, South Africa, Turkey, Singapore, Vietnam, Hong Kong, Thailand and the USA. With an international network of subsidiaries and foreign representatives, Messe München is active worldwide. More than 150 events each year attract around 50,000 exhibitors and approximately three million visitors domestically and abroad. This makes Messe München a key economic driver, generating purchasing power effects worth billions.

UK & International Media
Aspire PR
ispo@aspirepr.co.uk

U.S. Media
Chris Goddard
chris@cgrppublicrelations.com

JACKSON HOLE, Wyo. (March 31, 2026) — POC, the Swedish protection brand known for its reputation for safety, innovation and design, will partner with Jackson Hole Mountain Resort (JHMR) as the official safety equipment partner for helmets, eye protection and body protection, starting in March 2026.

POC will supply the resort with safety equipment for skiing and snowboarding during the winter and mountain biking in summer. Through the partnership, POC will provide equipment for use by staff, resort-affiliated employees and partners, including ski patrol, summer bike park staff, resort maintenance staff, instructors, athletes, photographers and content creators.

Equipment from POC will also be used in affiliation with resort events, including the recent Kings and Queens of Corbet’s Competition, where competitors showcase air and tricks while jumping in Jackson Hole Mountain Resort’s legendary Corbet’s Couloir.

The alignment between POC and JHMR is a natural one. POC’s mission — to protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one — is the driving force behind its innovations and approach. As such, it aligns perfectly with JHMR, which has long been a leader in snowsports safety initiatives. Last year, the resort won Best Overall Safety Program for resorts with more than 500,000​ annual visitors, an award bestowed by the National Ski Areas Association.

This recognition reflects JHMR’s long-standing, comprehensive approach to safety, rooted in a culture of shared responsibility. The resort implemented a multi-faceted effort focused on education, visibility, and enforcement, including the rollout of its “Triangle of Safety,” expanded messaging, and increased staffing and training. Together, these efforts continue to drive measurable impact and strengthen accountability, reinforcing JHMR’s commitment to elevating safety standards across the resort and the broader snowsports industry.

“Safety is our top priority at Jackson Hole Mountain Resort,” said Ned Wonson, VP of Marketing at JHMR. “Partnering with a company like POC is a natural extension of these efforts. POC doesn’t just build industry-leading safety equipment, they innovate new technologies around comfort and design, helping ensure our guests can focus on having their best day on the mountain.”

Born and based in Stockholm, Sweden, with a North American office in Park City, Utah, POC creates some of the safest independently rated snow and cycling helmets on the market. Among its firsts, the brand was first to incorporate MIPS in snow and cycling helmets and first to release its patented VPD (Visco elastic Polymer Dough) technology in body-protection materials, creating a soft, flexible wearing experience that hardens on impact to safeguard the body. POC also created an entirely new approach to goggle and glasses lenses, Clarity, that helps provide better visibility across a wider range of low and high-intensity light conditions. Safety and innovation remain the centerpiece of POC’s development process.

“For fans of mountain sports, Jackson Hole offers one of the most sought-after resort experiences in North America,” said Damian Phillips, Global Director of PR, Communication and Partnerships for POC. “It’s not only an inspiring place to ski and ride, as well as a mountain with unmatched steep and adventurous terrain, it’s also about JHMR’s approach, and their willingness to break with conventional thinking and lead the industry around safety initiatives.”

About POC

Born and based in Stockholm, Sweden, POC is a safety and performance pioneer on a global mission: protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. Creating all types of protection for cycling and snow sports, POC uses research, scientific methods and rigorous testing in its pursuit of innovation. At the core of everything we do lies data, research, and rigorous testing. For more information, visit poc.com.

About Jackson Hole Mountain Resort

Jackson Hole Mountain Resort (JHMR) located in Teton Village, Wyoming, is a values-led, family owned,​ iconic mountain destination with a purpose of enriching the lives of its guests, employees, and community​ through premium, authentic, and memorable big mountain experiences only found in the Tetons. Jackson​ Hole famously delivers the finest powder snow with 4,139 of continuous vertical feet of legendary terrain​ and 2,500 acres of the best beginner, intermediate and expert terrain. Neighboring celebrated Grand​ Teton and Yellowstone National Parks, and operating in the Bridger-Teton National Forest, makes Jackson Hole an exceptional and unique global destination. With an enduring commitment to the​ surrounding landscape, wildlife and authentic community character, Jackson Hole Mountain Resort strives​ to live by its values by reducing environmental impact and in doing so runs 100% of its operations on​ Green Power. For more information, visit jacksonhole.com.

Media Contact: Verde Brand Communications | (970) 235-0268 | poc@verdepr.com

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