Outdoor Industry Leaders Launch Open-Source Tool to Decarbonize Textile Mills

Cotopaxi, L.L.Bean, New Balance, Patagonia, REI Co-op, W.L. Gore & Associates, Global Efficiency Intelligence, and OIA Collaborate to Drive Industry-Wide Emissions Reductions 

BOULDER, CO [Wednesday, January 29, 2025] — Cotopaxi, L.L. Bean, New Balance, Patagonia, REI Co-op, W.L. Gore & Associates, Global Efficiency Intelligence, and Outdoor Industry Association (OIA) proudly introduce the Textile Heating Electrification Tool, an innovative open-source resource designed to help textile mills reduce emissions by transitioning to efficient, electrified heating technologies. Developed as part of OIA’s Clean Heat Impact CoLab, this initiative underscores the outdoor industry’s commitment to decarbonizing the textile industry and driving progress toward bold climate goals. 

The Textile Heating Electrification Tool equips decision-makers with essential data and insights to replace fossil fuel-based heating systems with electric solutions. This innovation addresses the pressing need for decarbonization in the textile and apparel industry, which accounts for approximately 2% of global greenhouse gas (GHG) emissions and faces growing demand due to population increases and consumer trends. 

Key features of the Textile Heating Electrification Tool include:  

  • Data management system 
  • Modeling and simulation module 
  • Implementation checklist 
  • Manufacturer and supplier finder 

The Clean Heat CoLab builds on the findings of the 2023 Electrification of Heating in the Textile Industry study, which highlighted the potential for electric heating technologies to reduce emissions and costs for textile mills. Extending those insights, the CoLab transformed research into actionable solutions. Through beta testing with nominated facilities, the tool was refined to meet the needs of textile manufacturers worldwide. 

“At REI, we believe advancing climate solutions requires broad cooperation. While we have an ambitious goal to halve our emissions by 2030, we can’t meet it without the help of our brand and manufacturing partners,” said Andrew Dempsey, Director of Climate at REI. “Electric heat technologies are a crucial component to decarbonizing textile manufacturing. This tool provides REI and our value chain partners valuable information and analysis to accelerate decision-making about decarbonization investments.” 

Developed under OIA’s Clean Heat CoLab, the tool reflects a collaborative, pre-competitive approach to solving complex climate challenges. OIA Impact CoLabs accelerate industry progress by enabling brands and suppliers to work together, meeting company sustainability goals more efficiently and cost-effectively. Learn more about Impact CoLabs here. 

“Since 2021, Patagonia has partnered with Outdoor Industry Association, through its Clean Heat CoLab, on providing the industry with solutions to decarbonize heating emissions from textile mills,” said Kim Drenner, Head of Environmental Impact at Patagonia. “Over the years, this work has brought together several brands and suppliers funding research and now the development of a tool that supports suppliers in identifying electrified technology to replace fossil fuel-based heat systems in their facilities. This work would not be possible if it wasn’t for the collaborative environment that OIA fosters.” 

The tool is now freely available here. To ensure widespread adoption, Global Efficiency Intelligence will create comprehensive training materials, including user guides, tutorial videos, and FAQs, in five languages. Additionally, online training workshops will give suppliers an opportunity to interact with the tool and ask questions. Register here for the upcoming information session on February 13. 

“A tool that shortens the discovery and due diligence process for implementing electric manufacturing equipment can significantly accelerate decarbonization in the textile supply chain. We are really pleased with the outcome of this collaboration with leading outdoor industry brands,” said Markus Wieser, Climate Team Leader at W.L. Gore & Associates. 

“We’re proud to have led the development of the Textile Heating Electrification Tool to help textile and apparel companies decarbonize their operations and supply chain. By providing clear, data-driven pathways to electrification, this tool offers a powerful blueprint for cutting carbon emissions at scale,” said Dr. Ali Hasanbeigi, CEO and Research Director at Global Efficiency Intelligence. 

“We are thrilled with the launch of the Textile Heating Electrification Tool, a vital step in our collective effort to decarbonize the textile industry. This tool combines expertise from across the outdoor industry to provide textile mills with actionable insights to transition to cleaner, more sustainable heating technologies,” said Julie Brown, Director of Sustainable Business Innovation at Outdoor Industry Association.  

About Outdoor Industry Association 

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org. 

Mountain House Teams Up with Darby Communications

January 29, 2025 — Albany, OR — Mountain House, a leading provider of freeze-dried meals for outdoor enthusiasts and emergency preparedness, announces its partnership with Darby Communications, a PR and digital marketing agency renowned for its expertise in the outdoor, endurance, and hunt/fish markets. Effective immediately, Darby Communications will serve as Mountain House’s agency of record, focusing on media relations and affiliate marketing services to drive brand authority and increase share of voice in the industry.

Mountain House is turning up the heat and cooking up greatness. Following a comprehensive brand redesign last spring, the heritage freeze-dried food brand has modernized its image and deepened its relevance in the outdoor industry with new product innovation and increased participation across outdoor audiences. Partnering with Darby Communications marks a pivotal next step in the brand’s evolution, leveraging the agency’s stellar outdoor and hunt/fish credentials to amplify Mountain House’s voice and strengthen its connection with outdoor enthusiasts. Through this partnership, Darby Communications will lead efforts to generate impactful media coverage, create compelling brand-driven narratives, and foster engagement through targeted affiliate marketing strategies.

“Darby Communications will be an important partner in helping us reach our marketing goals, which include the introduction of a beloved American entrée to the just-add-water ready-to-eat food category this spring,” said Sally Wilson, Interim Chief of Marketing for Mountain House. “Darby Communications is strategically aligned with our mission to grow and lead in this category in terms of taste, innovation, and nutrition, building upon last year’s rebrand and first-ever integrated marketing campaign.”

Since 1969, Mountain House has pioneered the commercial-scale freeze drying process, becoming the #1 trusted brand for outdoorspeople, backpackers, and preparedness-minded individuals seeking delicious, nutritious, and reliable meal options. From its iconic breakfast skillets to hearty dinner entrees, Mountain House prepares every meal in small batches before drying and packaging, which locks in texture, flavor, and nutrition and sets the gold standard for quality and flavor. Today, the brand continues to push the innovation of quick cook and portable meals in the outdoor industry, and is proudly made in the USA.

“With over 50 years of experience supplying freeze-dried meals to the military, feeding NASA’s space program, and supplying the first ascent of Annapurna, Mountain House is an iconic brand that is dedicated to innovation,” says Angie Robinson, President of Darby Communications. “We’re proud to be their partner during this exciting time to showcase the brand’s leadership. Together, we will amplify the brand’s story and inspire more people to fuel their adventures with Mountain House.”

For more information on Mountain House and upcoming product launches, visit www.mountainhouse.com or contact Katie Richter at katie@darbycommunications.com.

ABOUT MOUNTAIN HOUSE

Named after an Oregon restaurant on the slope of the Cascades that once welcomed outdoorspeople with warm meals after full days of adventure, Mountain House is the freeze-dried meal category leader. With its great taste, ease of use and reliability the brand has been helping backpackers, hikers, anglers and hunters stay out longer and go out further since 1969, offering comfort under any condition. Mountain House has a 56-year legacy proudly serving wholesome, delicious meals to the US military. All of its products are backed by a Taste Guarantee and a proven shelf life of 30 years. For more information and a complete list of products, visit www.mountainhouse.com.

 

 

 

 

Verde Brand Communications Takes the Wheel for Rossmönster Adventure Truck and Van PR Efforts

BOULDER, Colo. (January 29, 2025) — Verde Brand Communications, a leading agency specializing in outdoor and active lifestyle industries, has been appointed as the public relations agency of record for Rossmönster, effective immediately. Verde will work closely with Rossmönster to showcase their innovative approach to adventure truck and adventure van builds to help highlight the brand’s commitment to enabling unforgettable outdoor experiences.

Co-founded by Ross Williamson and Luke Farny, Rossmönster has honed their skills as custom van builders over the past nine years to become a prominent and sought-after name in the adventure vehicle market. The company’s truck and van conversions are designed to provide comfort, functionality, and durability for outdoor enthusiasts seeking to explore off the beaten path.

“At Rossmönster, we believe that the journey is just as important as the destination,” said Luke Farny, CEO of Rossmönster. “Our adventure vehicles are crafted to empower individuals to embrace the freedom of the open road while enjoying the comforts of home. We’re thrilled to partner with Verde Brand Communications to share our passion for adventure and craftsmanship with a wider audience.”

Rossmönster’s commitment to quality is evident in their meticulous attention to detail and use of premium materials in every build. From solar power systems to innovative storage solutions, each van is tailored to meet the unique needs and preferences of its owner.

“The surge in interest for outdoor recreation and remote work has created a perfect storm for companies like Rossmönster,” said Julie Evans, CEO of Verde Brand Communications. “We’re excited to help tell the story of how Rossmönster is revolutionizing the way people experience the outdoors. Their dedication to quality and innovation aligns perfectly with Verde’s mission to promote brands that enhance people’s connection with nature and adventure.”

As more individuals seek ways to combine work, travel, and outdoor pursuits, Rossmönster’s vehicles offer a solution that bridges the gap between comfort and adventure. Verde Brand Communications will work to highlight Rossmönster’s unique position in the market and their contribution to the evolving landscape of outdoor recreation.

To learn more about Rossmönster’s storied history and a more detailed look at its line of adventure trucks and vans, please visit rossmonster.com.

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About Rossmönster
Rossmönster redefines the adventure lifestyle, crafting premium trucks and vans that fuel your passion for exploration and discovery. With groundbreaking designs and unmatched craftsmanship, Rossmönster creates vehicles that are more than just a mode of travel — they’re a gateway to the extraordinary. Dedicated to pushing the boundaries of innovation and delivering exceptional customer experiences, Rossmönster is shaping the future of adventure vehicles for those who dare to roam further and live boldly.

About Verde Brand Communications

Verde Brand Communications is a woman-founded, woman-led agency focused on brand communications and strategy, media relations, digital marketing and affiliate management. We specialize in serving the outdoor and active lifestyle industries as well as adjacent specialty markets. Our market-driven approach stems from a nimble, close-knit team of creative thinkers along with proven industry experience since Verde was founded in 2002. We have offices in Durango and Boulder, Colo., and Jackson, Wyo. For more information about Verde, please visit www.verdepr.com or follow our adventures on Instagram and LinkedIn.

Media Contact: Kevin Nicol-Lints | Kevin@verdepr.com

PHANTOM Glide Releases New Nordic Formula

SALT LAKE CITY (Jan. 29, 2025) — PHANTOM Glide, the permanent, single-application base treatment for skis and snowboards, introduces a new Nordic formula that creates a permanent glide surface that performs across a wide range of snow conditions and can be enhanced with traditional wax for heightened performance in specific snow conditions. PHANTOM Glide Nordic creates an environmentally friendly foundation for all Nordic skis and provides a permanent hydrophobic coating that bonds to the base material preserving base health and improving glide in most conditions compared to traditional waxes.

“For the everyday Nordic skier and racer, PHANTOM Glide Nordic is an essential component to your ski preparation and maintenance. PHANTOM Nordic-treated bases stay healthy and retain glide performance in a broad array of conditions,” says Billy Demong, Head of Strategic Product Development at PHANTOM Glide. “For me the best part is that I don’t have to wax. PHANTOM protects the base from drying out or having the pores close. I wax when I want the best glide I can achieve for racing or for some extreme conditions, like really cold, dry snow. But if I don’t wax for an extended period I can rely on the great glide that PHANTOM Nordic provides.”

PHANTOM Glide and PHANTOM Glide Nordic are a permanent, wax-free treatment applied just once to the base of skis or snowboards. The treatment bonds deep into the base material and allows Nordic athletes to eliminate the time-consuming and intensive process of waxing except for when it is absolutely necessary. PHANTOM Glide provides increased glide for the lifetime of the ski or snowboard and possesses no environmental harm or harm to humans. For maximum efficacy, it is recommended that customers take their skis and snowboards to an authorized PHANTOM Glide dealer with a PHANTOM Glide “Magic Box” cure station.

“With PHANTOM Glide Nordic, I can save time and money on frequently waxing my skis and save the wax for race days knowing that I have an effective foundation for glide on my ski bases.” says Demong. “Simply put, PHANTOM Nordic has been a game-changer for my Nordic performance and ski prep.”

PHANTOM Glide Nordic is available in a bulk spray specifically designed for dealer application. For more info on PHANTOM Glide and PHANTOM Glide Nordic, as well as authorized dealers with Magic Box cure stations, please visit https://phantomglide.com. For media inquiries, please contact Account Manager Ryan Silven at ryan.silven@rygr.us.

About PHANTOM Glide: 

Developed by scientists and engineers, and tested by elite athletes, PHANTOM Glide is the result of advanced material innovation, designed to enhance glide performance with a single application. Unlike traditional wax, PHANTOM Glide permanently integrates into the base of skis and snowboards, optimizing glide for the lifetime of the equipment. It delivers consistently fast and reliable performance across a wide range of snow conditions and temperatures. Additionally, PHANTOM Glide is formulated to remain stable and durable without breaking down over time. For more on PHANTOM Glide visit https://phantomglide.com.

Contact: Ryan Silven
ryan.silven@rygr.us

970-924-0704 ext. 2114

 

 

 

 

Revolutionizing Baking: Ooni Unveils the Ultimate Stand Mixer for Home Chefs

EDINBURGH, Scotland (Jan. 28, 2025) – Today, Ooni Pizza Ovens, the creator and leader of the home pizza oven market, is once again revolutionizing home cooking with the launch of the Ooni Halo Pro Spiral Mixer.

Available for purchase in April 2025, the Halo Pro combines Ooni’s commitment to quality and innovative design to bring revolutionary spiral mixing technology to the home. The Halo Pro enables home chefs and bakers to create everything from restaurant-quality pizza dough to fresh sourdough loaves, big batches of chocolate chip cookies and birthday cakes for those special occasions.

What sets the Halo Pro apart is its revolutionary spiral mixing technology. Until now, spiral mixers have only been found in professional kitchens, bakeries and pizzerias. Home kitchen stand mixers have been dominated by brands with traditional planetary mixers, which are not optimal at mixing bread doughs. Professionals looking for higher quality dough have chosen spiral mixers instead, as the innovative engineering enables the hook and bowl to revolve simultaneously around a breaker bar, creating a dual-action kneading system. Crucially, this creates stronger gluten strands, and independent third party experts determined that the Halo Pro achieves better dough compared to a planetary at-home mixer.

“Ooni has always been about pushing the boundaries of what’s possible cooking at home,” said Kristian Tapaninaho, Founder and Co-CEO at Ooni. “We changed how people made pizza at home forever when we created the first Ooni pizza oven in 2012, and now we’re bringing that same innovative spirit and high standards to change the game with stand mixers in your kitchen.”

The Halo Pro blends incredible precision with huge capacity. An intuitive digital interface allows users to finely adjust between 58 different mixing speeds for unmatched control at a simple turn of a dial, and set a timer to automatically stop. The removable 7.3 quart bowl can handle up to 11 pounds of dough at a time – enough for 20 pizzas or six loaves of bread. In addition to a Spiral Dough Hook and patent-pending Removable Breaker Bar, the Halo Pro includes a Geared Whisk and a Flexible Beater to deliver the versatility that a home user desires for everything from whipping delicate meringues to mixing cake batters with ease.

Darina Garland, Co-Founder and Co-CEO added, “We have learned so much from our global Ooni Community of customers over the past 12 years. We know they care about making truly great dough, and we are so excited to share the Halo Pro with them. Our new mixer will really help everyone level up their dough and baking, and we can’t wait to see folks sharing their epic bakes and pizzas with their friends and family at home. That is the heart of what Ooni is all about.”

The Halo Pro’s modern, minimalist look seamlessly integrates into any kitchen décor, ensuring it is as visually appealing as it is functional. This combination of performance and design cements the Halo Pro as a must-have for bakers.

Beginning April 8, 2025, The Ooni Halo Pro Spiral Mixer will be available for purchase in two colors – Polar White and Charcoal Grey – retailing at $799.00 at Ooni.com. Sign up now to be among the first notified when it’s available to buy: www.ooni.com/pages/explore-halo-pro-spiral-dough-mixer.

About Ooni

Founded by husband-and-wife team Kristian Tapaninaho and Darina Garland in 2012, Ooni Pizza Ovens revolutionized the outdoor cooking landscape and created a new category when they launched the world’s first portable pizza oven. Known for bringing pizza ovens to backyards all over the world, Ooni is a trailblazing company that creates products to elevate the joy of being together.

Ooni’s ovens give users the ability to cook authentic, flame-cooked pizza in just 60 seconds, ready to start cooking in 25 minutes or less and heating up to 950 ˚F — twice the temperature of a home oven and the searing temperature you need for incredible Neapolitan-style pizza. Beyond pizza, Ooni’s ovens are capable of searing steaks to perfection, baking bread, roasting vegetables and so much more.

In addition to offering award-winning ovens, Ooni has a comprehensive range of must-have accessories and carefully curated ingredients for pizza cooks, all available on ooni.com.

There is only one planet to make pizza on, and Ooni believes they have a responsibility to protect and restore it. Ooni’s annual Impact Report gives a detailed summary of their key focus areas, the progress they’ve made, and lays out what’s to come.

In 2022 Ooni became a Certified B Corp™. After undertaking a rigorous assessment and verification process, Ooni has joined a community of like-minded companies and leaders using business as a force for good.

To explore the full Ooni Pizza Ovens product range, visit ooni.com.

Media Contact

Meg Herrington, Backbone Media

meg.herrington@backbone.media

 

 

Craft Sportswear Welcomes New Trail Athletes to Its Elite Run Team

BORÅS, Sweden – January 23, 2025 – Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports apparel and footwear, is proud to welcome nine outstanding athletes to its Elite Run Team. The new team members bring unparalleled talent, drive, and passion to Craft’s Elite Run Team, marking an exhilarating new chapter in the brand’s commitment to trail running excellence on a global stage.

“I’m really excited to welcome some amazing new people to the Craft Elite Team this season,” said Abel Recknold, Team Manager of the Craft Elite Run Team. “They’re passionate, talented, and deeply connected to the trail and ultra-trail community. I feel lucky to have them on board, and I can’t wait to see how we all grow and push each other this year.”

Meet the new athletes joining the 2025 Craft Elite Run Team:

David Sinclair (United States)
David’s versatility and experience as both a trail runner and a cross-country skier set him apart. Highlights of his career include setting course records and winning events like the Silver State 50-Miler and Mt. Tam Trail 50K. David’s athletic prowess and commitment make him a standout member of the team. @david.a.sinclair.92.

Tommy Sullivan (United States)
A prominent figure in ultrarunning, Tommy’s notable results include a top-10 finish at the Speedgoat 50K and a strong performance in the 2024 UTMB CCC race. His relentless determination and love for the mountains make him an invaluable addition to the team. @letsrun.tom.

Mary Denholm (United States)
An emerging force in ultrarunning, Mary transitioned from road racing to trail running in 2024, where she has already made a significant mark. She won the 2024 Leadville Trail 100 with the second-fastest time in race history (18:23:51), finishing more than three hours ahead of her closest competitor. Her marathon personal best is an impressive 2:36:28. @eatrunandbemary.

Grant Barnette (United States)
Grant’s journey from high school cross-country star to accomplished ultra-endurance athlete has been nothing short of remarkable. His key achievements include 2nd place at the Grindstone 100 Miler and a first place victory at the Telluride Mountain Race. @runwithgrant.

Jupiter Carera (Mexico)
Known for his endurance and speed, Jupiter has become a rising star in competitive trail running. His accomplishments include a 2nd-place finish at the 2024 Black Canyon Ultras (100K) and a strong showing at the Western States Endurance Run. Jupiter’s career continues to flourish as he takes on prestigious races worldwide. @jupiter_careracasas.

Linus Hultegård (Sweden)
Based in Gothenburg, Linus is a rising star in ultra-running with exceptional speed and adaptability. When he’s not racing, Linus works part-time as a heart surgeon, exemplifying his unique balance of athletic and professional excellence. @linushultegard.

Johan Lantz (Sweden)
A skilled Swedish ultra-runner from Ockelbo, Johan is known for his strength and consistency in long-distance trail events. Johan began competing in ultra-marathons in 2012 and quickly established himself as one of Sweden’s top endurance athletes. @johanlantz.

Joacim Lantz (Sweden)
Joacim, a Swedish ultra-runner from Ockelbo, is renowned for his endurance and tactical approach to racing. His entry into ultra-running in 2012 followed years of competing at a high level in other endurance disciplines. @joacimlantz.

Elov Olsson (Sweden)
Elov, one of Sweden’s premier ultra-runners, hails from Ockelbo and is widely respected for his grit and determination in challenging races. He began ultra-running in 2012 and has since competed across Europe in some of the toughest events. @elovolsson.

“The run team is an integral piece of the Craft puzzle right now,” said Niklas Moberg, Head of Brand at Craft. “The insights they provide are invaluable for refining our products, and having access to such elite talent is a dream for any brand builder.”

Each of these athletes demonstrate an extraordinary commitment to their craft, overcoming challenges and achieving remarkable milestones on the trails. By aligning with these exceptional trail runners, Craft Sportswear underscores its dedication to empowering athletes and fostering a community that thrives on determination, resilience, and a passion for adventure.

Current Craft Sportswear athletes include David Laney (U.S.), Tim Tollefson (U.S.) , Ida Nilsson (Sweden), Emkay Sulliven (U.S.), Mimmi Kotka (Sweden), Tommy Rivs (U.S.), Arlen Glick (U.S.), and Aroa Sio (Spain).

ABOUT CRAFT SPORTSWEAR

Craft is a Swedish brand specializing in clothing and gear for endurance sports where performance and comfort are crucial for optimal results. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers innovative training and competition apparel and footwear for World Champions and Everyday Heroes.  For more information, visit craftsportswear.com

 

Introducing the “IT’S A VUARNET DAY” Campaign and the Fall Winter 2024 – 2025 Collection

Vuarnet, the legendary French eyewear brand, is proud to unveil the new “IT’S A VUARNET DAY” brand relaunch campaign for Fall Winter 2024 – 2025. It celebrates the brand’s iconic tagline originally coined during the Los Angeles 1984 Summer Olympics. This bold initiative celebrates a renewed commitment to adventure, style, and authenticity, uniting Vuarnet’s heritage with a fresh vision for the future.

“The ‘IT’S A VUARNET DAY’ campaign is more than a celebration of eyewear; it’s a call to seize every moment and embrace journeys in the outdoors,” said Alessandro Zanardo, Thélios & Vuarnet CEO. “Together with Vuarnet, we are excited to inspire individuals worldwide to explore new horizons, just as this iconic brand has always done.”

It features the extraordinary endeavors of Vuarnet Fellows: mountaineers Charles Dubouloz and Liv Sansoz, climbers Adrian Ballinger and Emily Harrington, and snowboarder Forrest Shearer. These world-class athletes and adventurers embody the essence of Vuarnet and showcase Vuarnet’s seamless blend of performance with elegance in every environment—from alpine peaks to city streets. Vuarnet Fellows embody this ethos through their daring pursuits and unshakable passion for exploration and bring the campaign to life across stunning landscapes.

“A VUARNET DAY for me is a beautiful day in the mountains, filled with effort, contemplation, and the comfort getting back to base, all while being well protected from the sun by Vuarnet mineral lenses!” explains Charles Dubouloz. “Being part of this campaign is a great source of pride. I’m happy to promote mountaineering alongside Vuarnet, a historic brand here in the Alps. Vuarnet is a true partner throughout the year and a real asset for achieving ambitious goals. Beyond the sunglasses that accompany me everywhere and protect me no matter where I go, there are strong human connections and shared values that help us grow together.”

As part of the campaign, Vuarnet is partnering with Strava to put on the IT’S A VUARNET DAY Challenge. The challenge is designed to inspire outdoor activity, community connection, and peak performance. Athletes of all abilities are invited to log a total of 4 hours on the slopes by skiing, snowboarding, hiking, skating, or snowshoeing. Through this partnership, the campaign will encourage athletes, outdoor enthusiasts, and everyday adventurers to seize the day and make every outing extraordinary.

The Fall Winter 2024 – 2025 Collection marks a new era for Vuarnet, including three distinctive families of eyewear that honor the brand’s pioneering spirit. This collection debuts 10 new shapes and redefines Vuarnet’s catalogue into three families: Atelier, Lifestyle, and Outdoor.

The Atelier family is inspired by mountain exploration and combines refined elegance, lightweight protection, and high impact-resistance to provide peak protection with great style. Arctic 01 and 02 join the Glacier models in the Atelier collection. Both feature side-shield inspired lens accents and a removable leather nosepiece and integrated cord. Crafted from Japanese titanium and genuine leather and feature signature Vuarnet mineral glass lenses. Arctic 01 is a classic pilot shape while Arctic 02 takes on a rectangular statement.

The Lifestyle range features the beloved Legend, Edge, and Belvedere lines, and now includes three new Belvedere shapes – 05, 06, 07 – and Alpine 01 and 02. Belvedere 05, 06, and 07 are bold in sculptural Italian acetate frames. Alpine 01 and 02 take inspiration from the Vuarnet archives and bring back the iconic hooked temple for secure protection in any condition. All feature signature Vuarnet mineral glass lenses.

Performance with style describes the Outdoor offering. Three new shapes crafted from bio nylon and inspired by vintage ski goggles – Altitude 01, 02 and 03 – join ICE and Racing to round out the lineup. Altitude 01 provides complete protection with mask-like fit and top visor. Altitude 02 evolves Vuarnet’s classic Legend 02 cat eye shape with integrated side shields. Altitude 03 is bold with its angular lens shape and flat brow bar, and features integrated side shields for protection against glares. Altitude 01 features organic polycarbonate lenses, Altitude 02 and 03 are equipped with signature Vuarnet mineral glass lenses.

Vuarnet is renowned for its undisputed know-how and is the only eyewear brand to produce its own mineral lenses. Its manufacturing site in Meaux, France, is certified by the French government as “Entreprise du Patrimoine Vivant” (Living Heritage Company). Mineral glass lenses provide exceptional optical clarity for high-definition vision and are scratch and shock resistant.

Proprietary to the brand is its reputed Lynx™ technology. It provides the best protection from the sunlight directed to the sensitive upper part of the eyes and from the light reverberation to the lower part of the eyes through a unique bi-shaded mirror treatment.

The Fall Winter 2024 – 2025 collection is now available on vuarnet.com, in Vuarnet boutiques and at select opticians. The “IT’S A VUARNET DAY” campaign launches globally in January 2025. The IT’S A VUARNET DAY Challenge on Strava is live through April 23, 2025.

About Vuarnet :

Jean Vuarnet was a free-spirited, legendary champion. He was constantly pursuing improvement, leading him to create the VUARNET brand. 

Jean Vuarnet pioneered such innovations as inventing the “egg” or “tuck” position and was the first skier to compete on metal-edged skis, helping him win the gold medal in downhill skiing at the 1960 Winter Olympic Games. He is known for creating Avoriaz, the first car free resort, and Portes du Soleil with an avant-garde approach to the mountains.

Since 1957 VUARNET has relentlessly pursued excellence, preserving its “esprit sportif” with developing the highest performing products with an impeccable sense of style. Today, VUARNET still produces its mineral glass lenses in its own French factory, using traditional manufacturing methods unchanged since its inception. This unique savoir-faire is recognized by the label “Entreprise du Patrimoine Vivant” by the French government.

VUARNET mineral glass lenses are unparalleled in clarity and durability, and provide the best protection against sunlight and sunflection thanks to Lynx™ technology. VUARNET is an invitation to enjoy the outdoors, IT’S A VUARNET DAY TODAY.

About Thélios:

The name “Thélios” is the synthesis of the names of the Greek gods Theia, goddess of light and sight, and Helios, god of the sun. Born from the will of LVMH Group, world leader in luxury, to establish itself in the eyewear sector, Thélios designs, produces, and distributes sunglasses and optical frames for some of its most prestigious Maisons: Dior, Fendi, Celine, Givenchy, Loewe, Stella McCartney, Kenzo, Berluti, Bulgari, Tag Heuer and Fred. In addition, Thélios owns two proprietary brands, Barton Perreira and Vuarnet. With its Manifattura, located in Longarone, Italy, Thélios blends the distinct identity of each Maison with Italian craftsmanship to

create exceptional luxury eyewear. Thélios offers its own “enlightened look” on the sector, providing the highest level of quality and excellence both in its products and service.

Switchback Spring opens attendee registration

PORTLAND, Maine (January 22, 2025) – Switchback Spring, the education and business gathering for the outdoor industry community, has opened attendee registration for the event taking place June 16-18, 2025, in Nashville, TN. Registration is open to retailers, media, and outdoor industry professionals.

To register and secure housing for Switchback Spring visit this page.

The first day of Switchback Spring features educational programming including keynote presentations, leadership and executive insights, and various other informational sessions targeted to outdoor specialty retailers and their team. The following two days move to the exhibit hall, where retailers, brands, media, and industry professionals can connect to discover new products, share trends, and explore both established and emerging  brands. Visit this page to see the schedule-at-a-glance

Switchback Spring will be hosted within a dedicated portion of the Gaylord Opryland Resort & Convention Center, a spacious venue with 12 restaurants and an attached premium hotel. With all attendees staying and meeting in a single location, the focused environment will enable both private planned meetings as well as organic meetups and run-ins.

For more information about Switchback, please visit www.switchbackevent.com/switchback-spring.

Brands interested in exploring exhibiting opportunities can contact Switchback Event Director Christina Henderson at chenderson@divcom.com.

About Switchback

Switchback is the twice-a-year business and education gathering for the outdoor industry owned and operated by Diversified Communications, a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities, and digital and print publications. Scheduled at optimal times for discovery and buying conversations, Switchback is held each fall in conjunction with The Running Event and each spring as a standalone event. Blending an accessible format with a schedule of education, peer connection opportunities, and business meetings, Switchback is a dedicated gathering place for all sectors of the outdoor industry community. Upcoming dates for the event include Switchback Spring (Nashville, TN; June 16-18, 2025) and Switchback at TRE (Dec. 2-4, 2025; San Antonio, TX). To learn more about Switchback, please contact Michael Collin (michael@palemorning.com) or visit www.switchbackevent.com.

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Mark Cavanaugh Named CEO of Pret Helmets

Park City, UT, USA – Pret Helmets (“Pret”), a global leader in the design, marketing, and distribution of innovative ski and snowboard helmets and goggles, is pleased to announce the appointment of Mark Cavanaugh as its new CEO, effective immediately.

“Building brands, forging authentic partnerships, and empowering companies to reach their full potential have always been my core priorities,” said Mr. Cavanaugh. “I am excited to work alongside Pret’s talented and passionate professionals to execute on the incredible global growth opportunities that lie ahead. I am confident in our ability to build on Pret’s historical brand commitment to product innovation, while further enhancing and growing global consumer demand and Pret brand loyalty.”

As CEO, Cavanaugh will focus on driving Pret’s continued global growth, further strengthening the connection with customers and athletes, and accelerating the company’s product innovation pipeline within the global outdoor marketplace.

Cavanaugh brings over 30 years of experience leading and scaling businesses across global markets in a variety of consumer product categories at leading global brands such as Under Armour, New Balance, and Nike, where he launched category-defining products and drove exceptional results.

“Mark’s proven ability to lead global teams and deliver outstanding results at top-tier brands makes him the perfect fit for Pret,” said a statement from the Company’s Board of Directors. “We are confident that Mark’s expertise, passion, and relationships will propel Pret to new heights as we continue to serve skiers and snowboarders around the world with products that combine innovation, safety, and style.”

About Pret

Founded in 2010 in Park City, Utah, Pret was established by a team of sports veterans, engineers, and professional athletes. The brand has since become an industry leader, renowned for its innovative helmets and goggles that combine cutting-edge technology, enhanced performance, and sleek, modern design. Pret is dedicated to serving skiers and snowboarders who get

after it whether in or out of bounds. With a focus on safety and style, Pret offers a comprehensive collection of lightweight, high- performance gear that reflects both modern aesthetics and vibrant personality. For Pret, the experience of outdoor adventure is everything. Discover more at prethelmets.com.

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OARS Presents A Guide to Fighting for Wild Rivers, New Film Celebrating the Yampa River

ANGELS CAMP, CA — OARS is proud to announce the release of A Guide to Fighting for Wild Rivers, a new film that is both a tribute to the Yampa River in northwest Colorado and an inspiring call to action for river conservationists around the globe. The 10-minute film will premiere January 22, 2025 at 5 p.m. PST on YouTube: https://youtu.be/vFDqfjar7wg

Filmed by Logan Bockrath during the 2024 Yampa River Awareness Project (YRAP) trip, A Guide to Fighting for Wild Rivers illustrates how a rafting company, a local conservation group and a national river advocacy organization have worked together for more than a decade to build a coalition of support for the last free-flowing river in the Colorado River Basin.

Every spring, American Rivers and Friends of the Yampa invite key decision-makers, stakeholders, and activists on a transformative rafting journey, offering them the chance to experience firsthand what could be lost if the Yampa is threatened by a major dam, diversion, or dewatering project as water supplies continue to diminish in the West. Each YRAP trip builds a growing network of passionate river defenders, united by a shared commitment to preserving the Yampa for future generations.

“The reality is that the Yampa River in the Colorado River system needs people to care beyond this basin, and OARS and American Rivers help us expand that network,” says Lindsey Marlow, Executive Director of Friends of the Yampa.

“We grow our network in support of wild rivers, healthy rivers, then their networks grow,” explains Matt Rice, American Rivers’ Southwest Region Director. “That’s how you build a movement for river conservation.”

The conservation model highlighted in the film takes a lead from early river crusaders David Brower, Bus Hatch, and Martin Litton, whose advocacy efforts in the 1950s and 60s helped achieve several major conservation wins for western rivers, galvanized by people’s love of a place. It’s a blueprint that the organizations believe can be implemented for other wild rivers and public lands that deserve long-term protections.

“If there is ever a threat to the Yampa, there’s an army of folks who are connected to it through these YRAP trips—people that love it, that know it, that have gotten the silt under their fingernails—and they’ll fight for it,” said Mike Feibig, American Rivers’ Southwest River Protection Program Director. “They’ll protect this place.”

View the trailer here: https://youtu.be/PpSj0_fW9CE

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About OARS

In 1969, OARS became the first exclusively non-motorized rafting outfitter authorized by the National Park Service to run trips on the Colorado River through Grand Canyon. Today OARS caters to active travelers of all ages and abilities with more than 75 unique itineraries worldwide, including one-day and weekend escapes. Each year the company contributes to regional conservation organizations around the globe via voluntary donations and annual fundraising events, and in partnership with their guests, OARS has contributed more than $6 million in donations and fees toward the preservation of the environment and to various conservation initiatives since the company’s inception. For more information on OARS’ eco-friendly adventures, visit www.oars.com  email the company at info@oars.com or call 1-800-346-6277.