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Outdoor Industry Association Announces Incoming Board Members

BOULDER, Colo.  (May 17, 2019) – Outdoor Industry Association (OIA), the trade association for the outdoor industry, announces newly elected board members today. The following directors will officially take or return to their seats at the upcoming board meeting in July preceding the Outdoor Retailer Summer Market in Denver: ERIC ARTZ, President & CEO – REI FRAZIER BLAIR, VP General Merchandise Manager –…

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Outdoor Industry Taking Huge Hit in Trump’s Trade Dispute

OIA Urges President to Finalize Trade Negotiations and Lift High Tariffs That Will Impact Businesses, Jobs and Consumers BOULDER, Colo. (May 16, 2019) – Outdoor Industry Association, in a letter to President Trump, is warning the administration that the ongoing trade war and higher tariffs will devastate one of the nation’s strongest industries, which is a…

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Ultimate Direction Re-signs Scott Jurek and adds Barkley Marathons’ ‘Last Man Standing’ Karel Sabbe to 2019 Ambassador Team

Ultimate Direction, the first hydration pack company, has re-signed Scott Jurek to its ambassador team for 2019. Jurek is the most successful ultrarunner of all time, previous holder of the fastest known time on the Appalachian Trail, and a New York Times best selling author. Jurek was fundamental to the creation of UD’s iconic Signature…

Sierra Designs Partners with Under Canvas

Technical gear meets luxury glamping Known for their functional, beautiful and attainable camping equipment, Sierra Designs has encouraged wanderlust since 1965, making outdoor adventures more accessible for all.  The heritage brand is excited to announce a partnership with adventure hospitality company Under Canvas—a glamping industry leader that provides safari-inspired accommodations.  The partnership was established when…

Sufferfest Beer Takes California by Storm, Meets Demands of State’s Sweatiest Consumers

The athlete and adventure-inspired brand expands its purpose-brewed craft beer. Chico, Calif. (May 15, 2019) — Doubling down in their home state of California, Sufferfest has officially moved its brewing operations to parent company, Sierra Nevada’s Chico, CA headquarters. The strategic move starts with a major expansion of Sufferfest’s footprint in California, enabled by Sierra…

Tailwind Nutrition Receives 2019 Governor’s Award for Excellence in Exporting

Colorado-based sports drink manufacturer, Tailwind Nutrition, is proud to be named the recipient of the 2019 Governor’s Award for Excellence in Exporting. The award, a joint recognition from the Colorado Office of Economic Development and International Trade (OEDIT) and the World Trade Center Denver, has been given to Colorado exporters annually since 1970. Tailwind Nutrition…

HANAH Launches Shilajit+, Himalayan Adaptogen Known as the “Destroyer of Weakness”

VENICE, Calif. – May 14, 2018 – HANAH, the creator of Ayurvedic superfood HANAH ONE, today announced the launch of  HANAH Shilajit+, a blend of three Ayurvedic adaptogens specially formulated to reduce the stressors of modern day life while increasing stamina, improving mental clarity, elevating mood, and supporting vitality and overall wellness. Shilajit+ is the…

LEM Helmets-Sponsored Pro Women’s Cycling Team BePink Sets Sights on Amgen Tour Of California

This week, the Italian-based UCI pro women’s cycling team BePink will compete at the 3-day Amgen Tour of California road race from May 16-18. The team, sponsored by LEM Helmets, manufacturer of performance-driven cycling helmets for road, mountain, commute, and kids, will race exclusively in limited-edition pink colorways of LEM’s standout road race helmets the…

Honey Stinger Announces Sponsorship of Marine Corps Marathon and Historic Half

Honey Stinger, the award-winning manufacturer of honey-based nutritional products, is pleased to announce its sponsorship of the 2019 Marine Corps Marathon and Historic Half Marathon. As the proud energy gel partner of the events, products across Honey Stinger’s full lineup of Organic Energy Gels will be featured at aid stations throughout the Marathon course, as…

From State Recreation Policy and DEI to Sustainable Supply Chain, Outdoor Industry Association (OIA)’s Outdoor University Will Offer Robust Education at Outdoor Retailer Summer Market

OIA, the title sponsor and education provider of Outdoor Retailer, has a packed lineup of Outdoor University education, free to all attendees. BOULDER, Colo. (May 13, 2019) – Outdoor Industry Association (OIA), the nonprofit trade association for the outdoor industry, today released the Outdoor University education schedule for Outdoor Retailer Summer Market. Outdoor University session topics include increasing…

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