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La Sportiva Introduces Fall 21 Apparel Line with Sustainable Technology Focus

La Sportiva, makers of the world’s finest mountain footwear, apparel and ski hard goods, today announces the introduction of the brand’s new apparel collection for Fall 2021. This collection embodies the company’s core values of reducing environmental impact by utilizing improved sustainability technologies. Additionally, the brand is reducing its packaging and improving its hang tags,…

Stio Announces Key New Hires to Support Continued Growth

Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, recently announced several new hires to support its continued expansion. The direct-to-consumer business experienced strong growth again in 2020, creating opportunities to broaden its corporate team. Key new hires include Wendy Oldani, director of product development, Meredith Monari, product line manager, Mindy Duster, senior human…

Backcountry to Open New Retail Stores Beginning Spring 2021

Specialty retailer will bring outdoor expertise to two new branded locations across Utah and Colorado Backcountry, the online specialty retailer of premium outdoor gear and apparel, announces plans to open brick-and-mortar retail locations beginning May 2021. The retailer currently has one store adjacent to its fulfillment center in Salt Lake City, UT, and will expand…

Keen Footwear Launches Access And Inclusion Grants Bringing Underserved Kids Outside; 130,000 U.S. Kids Served Since 2014

The KEEN Effect Kids’ Grant Program,  that has introduced 130,000 underserved youth to the outdoors since 2014, is now accepting applications. KEEN works directly with grassroots organizations around the U.S. making the outdoors more accessible and inclusive for all. Groups are eligible for grants up to $10,000, with the total program reaching $100,000 in 2021….

Gill Fishing Lands rygr as Integrated Marketing Partner

Gill Fishing, maker of technical and lifestyle apparel for anglers, announces it has retained active lifestyle agency, rygr as its integrated marketing partner. The Colorado-based agency will support Gill Fishing across paid and earned media channels in the United States. A global leader in marine apparel, Gill Marine launched the Gill Fishing brand in 2018…

New Colors and Caps Kick Off the New Year for Klean Kanteen

CHICO, Calif. (January 13, 2021) – Klean Kanteen today announced an expansion of its TKWide stainless steel vacuum insulated water bottle line with new colors, designs and caps, giving users a more tailored drinking experience. The 2021 TKWide collection features new colorways including Black, Real Teal, Purple Potion, Marigold, Blue Tint, Tofu, and two new…

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Big Agnes Partners with Bluebird Backcountry Ski Area

STEAMBOAT SPRINGS, Colo. (Jan. 15, 2021) – Big Agnes, the Steamboat Springs-based outdoor equipment brand, today announced a new partnership with Bluebird Backcountry, the human-powered backcountry ski area located between Kremmling and Steamboat Springs, Colorado. Big Agnes will serve as the Official Insulated Jacket Sponsor of the ski area, providing guides, educators and staff with…

SKLZ Expands Home Fitness Collection with New Pro Knit Resistance Bands

SKLZ, the leader in premium fitness gear and sports training equipment, expands its home fitness collection with the launch of a new line of resistance bands made from a super comfortable and durable fabric. The new Pro Knit Mini Bands and Pro Knit Hip Bands are available now at sporting goods retailers and online at…

SKLZ Launches Elite-Level Soccer Trainer Pro Rebounder With Patented Rapid-Tension Tightening and Release System

Today, SKLZ is launching its elite-level soccer training rebounder with game-like ball returns, the SKLZ Soccer Trainer Pro, to help soccer players develop and master elite-level skills. Unlike most high-level rebounders, the new Soccer Trainer Pro features a patented and unique rapid-tension tightening and release system that allows coaches and players to easily break down…

SKLZ Expands Diamond Collection with Upgraded Best-Selling Hurricane Select Baseball Swing Trainer

SKLZ, the leader in premium baseball training equipment, unveils its upgraded baseball swing trainer, the Hurricane Select, to help athletes improve hand-eye coordination, hip rotation, swing path and muscle memory through repetition training. With a new adjustable Power Band System that provides a more consistent and controlled ball return speed, the best-selling Hurricane Select is…