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Oboz to “put a little soul in your step” with Black Folks Camp Too insole

Oboz Footwear introduces the Black Folks Camp Too (BFCT) O-Fit Plus™ insole featuring the BFCT Unity Blaze. The aftermarket insole will be available at Oboz retail partners nationally, including Public Lands stores, starting October 1, as well as online at Obozfootwear.com. A portion of proceeds from the sales of the insoles will benefit BFCT’s Digital Education Initiative (DEI). “The work that Black Folks Camp Too…

Rerouted Officially (and Proudly) Releases Mobile App to Public

Proudly Making It Easier for People to Buy, Sell & Donate Gear Online Durango, CO Sept, 23 —  Rerouted, a start-up that’s using technology to make it easier than ever to buy, sell & donate used gear online, has just released its mobile application to the public. Their mission is to fix the used gear…

Pop Star Taps PR: Devil’s Foot Beverage Co. Partners with Darby Communications

Devil’s Foot Beverage Company, the Asheville-based craft soda maker specializing in farm-to-can beverages, proudly announces its partnership with fellow Asheville-based PR and digital marketing agency, Darby Communications. Effective immediately, Darby Communications will be the PR agency of record for Devil’s Foot, spreading awareness of their full line of non-alcoholic craft beverages made with organic and…

Saucony’s® New Endorphin Pro+ Sets the Pace for a World Record and Seven Personal Records in Germany

Yesterday in the Zollverein Coal Mine Industrial Complex in Essen, Germany, Saucony athletes took off into the night on an unconventional race in the new Saucony Endorphin Pro+. While an impressive, yet technical course that ran through the unique UNESCO World Heritage Site tested the competitors, the Endorphin Pro+ proved itself on the course by…

Kitsbow Releases Fourth Film in 36 Hours Series

An exploration through the Blue Ridge Mountains of North Carolina    Kitsbow releases “Masters of None” — the fourth film in the 2021 36 Hours in Kitsbow series. Directed and edited by Will Fryar and produced by Michael Lowther of Overmountain Cycles, this short film shares the everyday adventures of friends in their and Kitsbow’s…

Duluth Pack To Gift Award-Winning Country Duo, Dan + Shay, Duffels While Performing In Minneapolis, Minnesota

Duluth pack TO GIFT AWARD-WINNING COUNTRY DUO, DAN + SHAY DUFFELS WHILE PERFORMING IN MINNEAPOLIS, MINNESOTA. The Made in America manufacturing company will be hand delivering the handcrafted products at the Target Center in September.   DULUTH, MINN | Tuesday, September 21st – Duluth Pack, the Made in America brand and manufacturer known for quality…

Kodiak Steps into New Territory in Fall ’21 Collection

Kodiak, the 110-year-old boot brand, is adding both more trail and urban inspiration to its Fall 2021 line. A new “sniker” collection that blends sneaker comfort and aesthetics with legitimate hiker performance, as well as several new urban boot styles highlight the Fall collection. “With our snikers we wanted to blend comfort, performance and a…

Bajío Sunglasses Launches Rx Program With Proprietary LAPIS Blue Light Blocking Technology

Bajío, the manufacturer of high-end performance fishing and lifestyle sunglasses, is excited to announce the launch of its Rx sunglass program, marking the brand’s first step into the prescription eyewear market since launching in April, 2021. This program provides prescription services for all 12 frame styles through Bajío’s in-house Rx team and partner Rx dealers…

Honey Stinger Launches NIL Program to Support Collegiate Athletes

Plan includes nationwide athlete ambassador program, as well as a licensing deal with UNC Honey Stinger is pleased to introduce its Hive College Ambassador Program, supporting student-athletes across the country in compliance with the NCAA’s recently updated name, image, and likeness (NIL) policies. The program will be accessible to student-athletes from any college or university…

Costa Sunglasses brings next level clarity and performance to the optical space with Costa Clear lenses

New optical collection features customizable clear lenses for superior clarity all day, every day – because not every adventure takes place under the harsh sun.  Since 1983, Costa Sunglasses has built a reputation for creating the highest quality, best-performing sunglasses for anglers and outdoor enthusiasts – but Costa knows that not every adventure takes place…