prAna, creator of the Clothing for Positive Change movement and leader in sustainable, outdoor fashion, is proud to announce it has achieved Level 4, the highest rank as a Leading Performance brand, with mentions in every category in Textile Exchange’s Material Change Index published this week. The index tracked prAna’s reported fiber use in 2019….
Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin Dirty Kanza, launches their Garmin Dirty Kanza: Ad Astra Edition weekend, that will kick off today through Sunday, May 31. The Life Time team will bring cycling enthusiasts a virtual weekend “through the stars” highlighted by a virtual expo, which features…
Open Sky, a wilderness therapy program nestled in the mountains of southwest Colorado and the canyon country of southeast Utah, is excited to announce the addition of Dr. Coady Schueler, Psy.D to the Clinical Team. Dr. Schueler has nearly thirty years of experience in the field and is most widely known for her work with…
Backbone Media, the country’s leading active lifestyle media agency, is working with Bank of the West to increase awareness that Bank of the West has the strongest environmental stance of any major US bank. Drawing on the bank’s long-standing values of sustainability, diversity, and global impact, Backbone will assist with public relations, social media management,…
Today, Salomon announces a partnership with the Continental Divide Trail Coalition (CDTC) in which the outdoor brand will donate a portion of sales to the cause to support the trail community. As part of the giveback program, Salomon will donate $5 for every Odyssey hiking shoe sold from May 21, 2020 through August 31, 2020…
The consumer goods rental service allows users to rent Primus cooking equipment in five curated kits for various outdoor cooking experiences Primus, the Swedish heritage outdoor equipment brand established in 1892 known for its reliable, safe and innovative cooking products, has partnered with The Shed to provide outdoor enthusiasts the ability to rent camp cooking…
360 Adventure Collective, the trusted member association that has brought focused, regional events for sales reps and retailers for over 30 years, has decided to cancel the 2020 New England and Mid-Atlantic regional trade shows due to safety concerns related to the spread of the novel coronavirus. The three cancelled regional trade shows were originally…
Third generation to assume leadership of family-owned, 160-year-old outdoor retailer Orvis, the family-owned outdoor retailer, announces the appointment of Simon Perkins to president, effective immediately. Perkins will assume full strategic and operational leadership of the company as president, and is the third generation of the Perkins family to lead Orvis since 1965. Outgoing president/CEO Bill…
After converting its onshore manufacturing facilities over the last 60 days to address the national shortage of Personal Protective Equipment (PPE) in the medical and defense communities, Outdoor Research, a longtime leader in outdoor and tactical apparel, is unveiling a program through which retailers and consumers can purchase face masks that integrate a protective and…
Today, Salomon announces the WMN Virtual Half, in partnership with Strava, which will take place during the May 29th weekend. This virtual event replaces the inaugural Salomon WMN Trail ½ Marathon, which was cancelled like many spring races. In light of the cancellation, Salomon pivoted to put together the WMN Virtual Half to give all runners—both men and women—an option to run their solo race but…