REI Co-op adventure travel adds 10 new trips to meet demand for most popular destinations and buys property near Grand Canyon to build signature camp

SEATTLE – Leading adventure travel operator REI Co-op added 10 trips as part of its expansion to meet demand of its most popular destinations and introduced new itineraries to California’s wine country, Maine’s 100-Mile Wilderness, the Pacific Northwest and more. At the same time, REI purchased 20 acres near the Grand Canyon to build its latest signature camp, which will open in spring 2025.

“For more than three decades, we’ve led trips to the some of the most remote and storied locales in the U.S. and Canada. Each REI adventure trip is an immersive experience that our guests will remember for a lifetime,” said Mark Seidl, divisional vice president of REI Experiences. “Our expansion reflects the trust instilled in our brand to offer unmatched small group adventure travel from coast to coast.”

New destinations

On REI’s new Maine Hiking – Appalachian Trail 100-Mile Wilderness (Lodge Based), guests spend six days exploring the heart of northern Maine’s famed 100-Mile Wilderness. Local guides lead the journey into the wild northern woods to explore some of best daily hikes the route has to offer. The 100-Mile Wilderness route is the name of the next-to-last section of the Appalachian trail on its 2,180-mile route from Springer Mountain, Georgia, to Katahdin in Maine. Pristine lakes, river gorges and waterfalls await hikers. Evenings are enjoyed in the International Dark Sky Park at Medawisla Lodge and Gorman Chairback Lodge, both set on the banks of ponds where guests are invited to paddle and fish.

A four-day Tennessee Hiking – Big South Fork (Lodge Based) itinerary immerses guests in the unique history of the Cumberland Plateau. The adventure begins at the oldest surviving utopian community that was developed as an English Colony following the Civil War where people of all races, genders and economic standing could have a fresh start. Days include relaxed hikes to swimming holes and overlooks to breathtaking views as well as exploration of Sheltowee Trace National Recreation Trail named after Daniel Boone who was given the name Sheltowee when he was adopted by Chief Blackfish of the Shawnee tribe. Accommodations include a historic inn and rustic, restored cabins complete with family-style meals and kerosene lanterns.

Signature camp expansion

Last year, REI doubled the size of its Bryce Canyon National Park signature camp to meet ongoing demand of its popular trips in the park. At the exclusive property, guests enjoy camping at its finest through spacious tents and sleeping cots, delicious guide prepared meals, private bathrooms and showers, and other special touches. Each year, Bryce Canyon National Park is one of REI’s most sought-after destinations.

The company’s latest addition is a five-day Bryce Canyon and Capitol Reef Hiking Adventure. The trip begins in the heart of Utah’s best-kept secret, Capitol Reef National Park. Named after the white Navajo sandstone domes, the land resembles a “reef,” an impressive geological marvel warping the Earth’s crust for almost 100 miles. Guests discover the distinct charm and rugged beauty by hiking less traveled trails. After a stay at a cozy lodge, the group travels to the otherworldly Bryce Canyon National Park. Two incredible days explore the remarkable geological playground of vibrantly colored hoodoos (sandstone spires) that create a magical landscape. Nights are spent at REI’s signature camp where stargazing is unparalleled. A local astronomer leads a galaxy tour with high-powered telescopes to teach guests about the planets and deep space.

To date, REI operates three signature camps at Bryce Canyon National Park, Great Smoky Mountains National Park and Zion National Park spanning 13 itineraries across all three properties. The co-op recently purchased a 20-acre property in Williams, Arizona adjacent to Grand Canyon National Park. Next spring, REI will open a self-sustaining signature camp that prioritizes its impact on the planet, building on the current assortment of 14 trips currently offered in Grand Canyon that range from three to eight days.

Adventure travel on the west coast

Adventures in California and Washington repeatedly rank among the top destinations for REI travelers. Joining the company’s Evergreen State assortment is an immersive six-day adventure in the heart of the Pacific Northwest’s most iconic treasures, Mount Rainier National Park and Olympic National Park. Guests on Washington Hiking – Mount Rainier & Olympic National Park (Lodge Based) explore the pristine wilderness of Mount Rainier through hikes to breathtaking meadows, cascading waterfalls, and awe-inspiring views of the majestic volcanic wonder. After a stay at the historic lodge nestled in the national park, the adventure continues to the enchanting Olympic National Park. There, travelers experience crashing waves of the untamed shoreline, marvel at the surreal beauty of the Hoh Rainforest, and trek in the unspoiled alpine wilderness of Hurricane Ridge.

For weekend adventurers who wish to play near the Emerald City, REI’s new Seattle Hiking, Cycling and Kayaking Adventure (Lodge Based) is an ideal option. Guests spend three action-packed days exploring Seattle’s highlights by boats, bikes and boots. Kayak from Lake Union to the Puget Sound via the historic Ballard Locks, cycle the charming community of Bainbridge Island and hike the Cascades’ forested trails. Each day discovers the region’s most beloved outdoor spaces, and nights are spent at Seattle’s most famous waterfront accommodation, The Edgewater Hotel.

With 35 itineraries across California, it’s no surprise the state ranks among REI’s top destinations where guests explore coastlines, national parks and more. A new five-day

California Wine Country Hiking: Napa & Sonoma (Lodge Based) trip is an enchanting adventure through wine country. Guests delve into the world of eco-friendly winemaking by indulging their senses with tastings and ambiance of renowned wineries that perfected their craft over generations. Hikes traverse ancient redwood forests, shaded trails, panoramic vistas and lakes heighten the experience.

REI members save every day

REI members enjoy special pricing on all classes, day trips and multiday adventures. As part of the co-op’s upcoming Member Month, travelers can save up to 10% more, or up to $429, per person on select REI adventure travel trips. Travel discounts will be offered from March 8 to 25 on 2024 departures of new trips of Bryce Canyon & Capitol Reef Hiking Adventures; California Wine Country Hiking: Napa and Sonoma; Seattle Hiking, Cycling, and Kayaking Adventure; and Washington Hiking – Mt. Rainier and Olympic National Parks. The co-op will also offer savings on its Alaska Haines-Skagway Weekend Cycling trip. During Member Month, visit for offer terms and conditions.

About the REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 23 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. If you can’t visit one of our many stores, you can shop at REI.comREI Outlet or the REI shopping app. Everyone is welcome to shop REI, but members who join the co-op enjoy a range of benefits. More than a retailer, REI is a purpose-driven and values-led company dedicated to enabling life outside for all.



Gregory launches category-defining Alpaca Gear Organization Collection

SALT LAKE CITY (Feb. 22, 2023) – Since Gregory’s inception, the brand’s biggest goal has been to bring more people outdoors – leading to the natural next step in Gregory’s evolution, the creation of the Alpaca Gear Organization Collection. The Alpaca Gear Collection – which includes a Tote, Basket, Box, Wagon, Pods and Wide-Mouth Case in various sizes – combines next-level durability with a thoughtful design for all kinds of adventures.

The collection rethinks what it means to adventure and pack intentionally –  with a range of long-lasting and well-built organization and storage options designed to keep outdoor enthusiasts’  gear organized anywhere their adventure takes them. Each product is made to fit the needs of the gear nut, family camper or van-lifer, no matter their experience level. Providing protection, organization and accessibility, users can trust these products for daily use in the trunk of their car, in their gear room or at their campsite.

The 45L Alpaca Gear Box provides waterproof and dustproof durable protection with a removable, FlipFlop hinged lid – designed to keep gear dry and protected. The smashproof Clearview Polycarbonate lid lets you locate gear at a quick glance, while the durable design gives you confidence that your valuable gear will be safe and secure. The sealed gasket design keeps the elements out – with a dustproof and waterproof IP65 rating. The combination hinge/latch design means the lid can be opened from either side, and the molded bottom with a side grab handle is built to take heavy hits. The Alpaca Gear Box fits into a larger system – its stackable design allows for multiple to be stacked together and is also the perfect shape for either 4 x 10L Gear Pods or 8 x 5L Gear Pods to fit into for more streamlined organization. Additionally, the top lid is designed to channel water and drain it off. The bottom is built from 50% recycled material and the lid and latches are made from polycarbonate. MSRP: $59.95

The 10L and 5L Alpaca Gear Pods keep items protected with padded bottoms and sides, and items are easily identifiable thanks to the mesh lid with a zipper construction. The Gear Pods are durable, simple, and secure – perfect for storing gear at home or on trips. The Gear Pods have stackable, structured side walls and provide strong and portable options for gear storage anywhere you go. A rugged exterior ripstop fabric made from blended recycled polyester keeps them durable, and all Gear Pods are designed to fit perfectly with the Alpaca Gear Box and Alpaca Wide Mouth Bags. Both are built from recycled materials to reduce their carbon reductions by 41% (5L) and 42% (10L). MSRP: Alpaca Gear Pod 5L: $29.95 I Alpaca Gear Pod 10L: $24.95

The 30L Alpaca Gear Tote was designed for quick and easy access, made with a collapsible, aluminum frame, connected to a flexible base for durability and protection.  It’s designed to fit behind the front seat of your vehicle to make use of the footwell space while offering easy access to gear in the back seat. It collapses down to save space when not in use and comes with a mesh bag for storage purposes. The Gear Tote has easy-to-grab handles, reflective gear loops on all sides and a large interior zippered pocket to separate smaller items if necessary. The Gear Tote is also made from blended recycled fabric to reduce its carbon footprint by 27%. MSRP: $59.95

The 70L Alpaca Gear Basket was built tough, yet flexible enough to match your next adventure. The Gear Basket has a flexible base connected to an anodized aluminum frame that provides durability and strength for heavy usage. Great for camping essentials, it easily fits a plethora of gear in its bigger capacity and is easy to carry from your car to wherever you might need it with its lightweight and easy-to-hold handles.  It collapses down to save space when not in use and comes with a mesh bag for storage. The Gear Basket has reflective gear loops on all sides and a large interior zippered pocket to separate smaller items if necessary. The Gear Basket is also made from blended recycled fabric to reduce its carbon footprint by 37%. MSRP: $79.95

Designed for time outside, the Alpaca Gear Wagon provides 140 liters of storage on wheels. The 8” oversized, all-terrain wheels and reinforced collapsible frame provide trustworthy transportation for all your gear. The included rain and sun cover provides shelter for your stuff, and the easy access pockets make organization simple. The included storage case provides full coverage so you don’t have to throw a mud-covered wagon into the back of your vehicle. Additional features include an aluminum hook on the top while folded that doubles as a carry handle, rust-resistant materials, a durable coated mesh bottom with a removable floor for easy cleaning, dual water bottle pockets and a large slip pocket for extra storage. The wagon has a 250 lb weight carry limit with its floor installed, and reflective gear loops on all sides keep it easy to spot in the dark. The wagon is built with recycled materials for a carbon reduction of 6%. MSRP: $249.95

The 25L Alpaca Wide-Mouth Case and 50L Alpaca Wide-Mouth Duffel offer case storage with a framed zippered access opening that pops and stays open, giving wide open access to the inside. The Wide-Mouth Case is 25L – best for smaller pieces of gear and accessories like camp electronics, and the 50L Wide-Mouth Duffel fits larger gear like tents, camp chairs or clothes. The interior of both features mesh pockets with a large padded main compartment designed to suit your gear organization needs. Additional features include interior pockets, a discreet zippered pocket with a key clip and top padded handles for comfortable carrying. Both the Duffel and the Case seamlessly integrate with the Alpaca Gear Pods for increased organization. The Wide-Mouth Duffel has an included shoulder strap that attaches to molded, tuck-away loops for carrying heavier loads. The Wide-Mouth Case is built with recycled materials for a 44% carbon reduction, and the Wide-Mouth Duffel with a 51% carbon reduction. MSRP: Alpaca Wide-Mouth Case: $99.95 I Alpaca Wide-Mouth Duffel: $139.95

The spring 2024 collection is available now at and at a wide selection of other Outdoor/Sporting Goods Specialty dealers.

About Gregory Mountain Products

For nearly 50 years, Gregory Mountain Products has been a global leader in expedition, backpacking, daypacks, lifestyle, travel, and camping gear. World renowned for fit, durability, performance, and accessibility, Gregory has won countless awards and recognition from media outlets such as Outside Magazine, National Geographic, Popular Science, Men’s Journal, New York Times, and many others. Gregory is a product driven company that continues to lead the way in clever, innovative, and experience enhancing outdoor gear that helps more people experience the benefits of the great outdoors in style and comfort. For more information on Gregory Mountain Products and its award winning collection of gear, visit


MYSTERY RANCH and Vallfirest Unite to Increase Availability of Wildland Fire Management Solutions in the EU

[Bozeman, Montana –  February 22, 2024]MYSTERY RANCH, pioneer of pack innovation with a legacy of load-bearing excellence and uncompromising comfort, is proud to announce its partnership with Vallfirest in a shared mission to contribute to global wildland fire management solutions. Through this partnership, MYSTERY RANCH firefighting products will now be available to wildland firefighters across Europe through Vallfirest’s network of D2C and retail sales channels.

Inspired by its passion for innovation and field equipment provision, MYSTERY RANCH has partnered with Vallfirest to overcome historical challenges in making MYSTERY RANCH load-bearing equipment globally accessible. For too long, getting MYSTERY RANCH equipment onto the backs of the wildland firefighters outside of the United States has been difficult. “We are excited to be able to work with Vallfirest with the intent of keeping wildland firefighters and fire practitioners as comfortable as possible in extreme working environments,” said Luke Mayfield, Fire Program Manager at MYSTERY RANCH.  This partnership signals a breakthrough in overcoming the longstanding difficulty of providing MYSTERY RANCH equipment beyond the United States, reflecting a shared dedication to global solutions.”

Vallfirest’s collaboration with MYSTERY RANCH marks a pivotal alliance, a fusion of expertise and commitment to revolutionize Europe’s approach to wildland firefighting. Vallfirest’s CEO Javier Baena emphasizes, “We partnered with MYSTERY RANCH because they make great gear. Our goal is to give firefighters the best tools possible, and together, we can provide gear that helps them face tough challenges.” This partnership aligns with Vallfirest’s mission to constantly enhance firefighting solutions, ensuring those on the frontlines are equipped with gear designed to overcome nature’s fiercest challenges. This collaboration is about supporting firefighters with reliable and top-quality equipment they can trust in any situation.

For more information about MYSTERY RANCH, please visit For more information on Vallfirest, please visit


Founded in 2000, MYSTERY RANCH is committed to making the best load-bearing gear in the world. A product-driven company from the beginning, MYSTERY RANCH designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist. For more, please visit: #BuiltfortheMission

About Vallfirest:

Vallfirest is the benchmark company in the manufacturing of equipment, tools, and solutions for the extinguishing and prevention of wildfires. The significant fires occurring worldwide require new strategies and solutions. At Vallfirest, we actively collaborate with analysts and industry professionals who share their needs and experiences in the field. Thanks to this constant flow of information, we possess the necessary knowledge to develop disruptive solutions and provide the sector’s professionals with the material resources required to protect society and forest ecosystems from the adverse effects of fires. The world is facing the major forest fires of the 21st century, and at Vallfirest, we work every day to offer innovative solutions for firefighting.


Mission Mountain Launches the World’s First Pets-Friendly Tent On Kickstarter

Today, Mission Mountain, a trailblazing force in the outdoor industry, launches its latest life-changing product on Kickstarter — Pawsible, the world’s first tent for camping with pets. Pawsible is a 2-in-1 pet-friendly tent and offers a whole new camping experience for outdoor pet lovers to travel with pets cleaner, cozier, and safer.

“Nearly 30 percent of traveling pets go camping. While outdoor enthusiasts wish to enjoy the outdoors with their pets, camping with fur friends isn’t easy for them when considering extreme weather and outdoor safety,” says Bruce Quigley, chief product manager at Mission Mountain.” Pawsible aims to provide a solution for camping with pets. A separate pet tent space next to the owner ensures safety and cleanliness for humans and pets. For those who prefer to cuddle up with their pets, the divided compartment can also become a small storage area for luggage and pet supplies.”

Pawsible holds numerous surprises beyond its appealing appearance. Weighing only 6.83lb, the ultra-portable design with a travel-size storage bag makes camping with pets lightweight and convenient. The ample space is divided into human and pet areas, connected by an internal window, easily accommodating 2 adults and 1 medium-sized pet. Crafted from premium, weather-resistant materials, the PAWSIBLE tent ensures a reliable and comfortable shelter for both pet and owner.

Pawsible’s intricate design, incorporating multiple built-in pockets for miscellaneous items and a dedicated space for the pet bowl, showcases Mission Mountain’s commitment to being pet-friendly. Engineered for hassle-free assembly, the PAWSIBLE tent allows adventurers to spend more time immersing themselves in the journey and less time wrestling with cumbersome gear. This is also what the brand is pursuing — lowering the barriers to camping entry, and allowing beginners to enjoy connecting with nature through clever products.

“Launching on Kickstarter allows us to share the brilliant product idea with the market at the very first stage and adjust our strategy according to the users’ feedback,” Tate Cui shared, CEO of Mission Mountain. “Today, on Love Your Pets Day, we aspire that the introduction of Pawsible can bring increasing awareness to the bond between humans and pets. This is also what we insist on in Mission Mountain —— building a harmonious connection between humans and pets as well as humans and nature.”

Pawsible early bird tickets are now on Kickstarter: Place the order during the crowdfunding phase, which only lasts about a month, to enjoy the most discounts and faster delivery.

SOURCE Eposeidon Outdoor Adventure Inc.



Norrøna Ambassador Sets World Record for the Fastest Trek to the South Pole

OSLO (Feb. 21, 2024) — Norrøna ambassador and French polar explorer Vincent Colliard has set a new world record for the fastest solo and unsupported trek to the South Pole from Hercules Inlet. He covered 1140km in 22 days, 6 hours and 8 minutes, breaking the previous world record by almost two days.

“My goal was to explore my full potential with this expedition to the South Pole. I wanted to push myself to the edge, physically and mentally, where I’ve never been on my previous polar expeditions,” shares Colliard. “Now felt like the perfect time for this challenge given my experience and endurance, combined with the impending arrival of my newborn soon. Like all my expeditions, I hope to raise awareness of protecting our polar regions and inspire concrete conservation measures.”

Colliard began his “Pas ce soir, chérie!” expedition on Dec. 20, 2023, and reached the South Pole on Jan. 11, 2024. He remained determined to complete his trek, despite the snow and white out conditions for the first half of the journey. He was inspired by the previous speed record, held by his friend Christian Eide, who skied the route solo and unsupported in 24 days, 1 hour and 23 minutes, in 2011.

“I am constantly in awe of the accomplishments of our Norrøna ambassadors and am proud to have Vincent as part of the Norrøna family,” said Jørgen Jørgensen, Norrøna’s fourth generation leader and owner. “A key aspect for our brand is to support changemakers, and Vincent continues to go above and beyond with each of his expeditions.”

Colliard was raised in the Basque region of southwestern France and currently resides in Norway his family. His extensive career ranges from mountaineering in the Himalayas to partially skiing across Patagonia’s southern icecap unsupported, and more. In 2010, he joined his childhood hero, Børge Ousland, in sailing through the Northwest Passage, navigating it in just 25 days. Colliard and Ousland were shocked by the ice retreat during their journey and soon created The Ice Legacy Project, a series of expeditions across the worlds 20 largest ice caps to document, raise awareness and inspire conservation efforts for the melting glaciers and ice fields. The two are 11 years into their 15-year-long project and continue to advocate for the protection and conservation of the wilderness.

Colliard joined the Norrøna roster of ambassadors in 2019 and used the lyngen Gore-Tex Active Jacket, lyngen alpha90 Vest, lyngen Gore-Tex Packlite Overpants and lyngen down850 Knickers during his most recent expedition.

For more information on Colliard, visit his Norrøna ambassador page at

For media inquiries, please contact


About Norrøna: In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway´s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: To search for the best in technical advancements and to create the ultimate performance products. Today, four generations later, Norrøna is still a family-owned and run company and a leader in the growing market of sustainable sportswear.


P448 Debuts P448 x Vibram, Featuring Vibram Ecostep Natural Soles with 90% Natural Biobased Elements

NEW YORK CITY (Feb. 21, 2024)  P448, the Italian streetwear brand known for its master artisans and hand craftsmanship, is partnering with Vibram, the leader in high-performance soles for outdoor, recreational, work and fashion footwear, to debut the P448 x Vibram Eco-Friendly capsule February 21, 2024. Part of its Project Sustainability, the line for men and women includes two footwear styles, a hybrid sneaker-hiker and thong sandal, each with the Vibram Ecostep Natural Sole with 90% natural biobased elements. The hybrid sneaker-hiker, priced at $298, and the thong sandals, priced at $185, are available at as of February 21 and at the P448 store at 663 5th Avenue in New York. 


In addition to appealing to the urban outdoor adventurer, P448 is collaborating with pro surfer Balaram Stack, who is infusing his laid-back style and the adventurous spirit of surfing into the P448 x Vibram campaign, which will appear on P448 and Vibram’s social channels. Stack was born in Florida and grew up on Long Island, New York where he learned to surf, living just a block from the beach in Point Lookout. Today, he can be found chasing swells all over the world, dividing his time between New York, Puerto Rico and Hawaii. The styles are designed to be the ideal after-surf shoe taking surfing devotees from a surf session to a day in the city. 


Intended for light outdoor and casual activities, the P448 x Vibram collection has a midsole made of sugarcane and bamboo for excellent versatility and balance with optimal lightness and adaptability. The Vibram Ecostep Natural outsole uses 90% natural biobased materials for enhanced quality, grip, and the leading performance for which Vibram is known. From outdoor recreation to exploration, these eco-friendly soles provide excellent traction against outdoor elements including water as well as tough terrains like mountainous dirt and sand.  


“Vibram’s technical soles’ superiority mixed with its advances in eco-friendly materials makes them an ideal partner for the P448 brand,“ said Wayne Kulkin, executive chairman of StreetTrend. “With this collaboration, we are gaining traction broadening our product reach to now include the outdoor enthusiast.”


The hybrid sneaker-hiker upper consists of recycled polyester lining, microfiber and knit materials for ultimate comfort. The sandal uses algae in the footbed and in the pieces that go in between the wearer’s toes. “Repurposing waste algae into useful materials prevents it from decomposing and releasing CO2 and other harmful greenhouse gasses, reducing carbon emissions,” said Sabrina Cohen, chief sustainability officer for P448.  


To minimize unnecessary packaging, P448 will ship and package the P448 x Vibram capsule in a multi-purpose 100% water resistant, thermal sealed drybag made from Vibram’s highly-durable rubber StratX, protecting shoes during shipping. It doubles as a backpack or monostrap bag after the shoes are removed.


“Our intent was to create a product that took the brand experience beyond the shoes with a full integration into the consumer’s daily adventures. The drybag saves over two pounds of paper waste per order by eliminating the shoe box,” continued Cohen.


The hybrid sneaker-hiker is available in eight robust colorways, with a palette of cool neutral tones from white, tan, and black to approachable solid color hues of olive and navy to mixed bold combinations with vibrant shades of yellow and orange.  


Global Chief Brand Officer and President Fabrizio Gamberini of Vibram adds, “P448 is a great partner for Vibram and this new collection is a true celebration of how Vibram technologies pair so well with the streetwear aesthetics of P448. Our shared values of empowering individuals with thoughtfully designed footwear come through confidently in this new collection which we are proud to launch.”


About Vibram

Vibram is the world leader in the development and manufacturing of high-performance rubber soles for outdoor and leisure activities, workwear, fashion, orthopedics and correction. For more than 80 years, the yellow octagon that symbolizes Vibram has been synonymous worldwide with quality, performance, safety, and innovation in the footwear industry. With its international headquarters in Albizzate (Varese) Italy, Vibram produces over 40 million soles every year, dedicates over one million kilometers to testing, is present in 120 countries and has manufacturing, research and representation bases in the USA, China, Japan, Brazil and Italy. For more information,


ABOUT P448 | P448 is an Italian streetwear brand whose collections are designed to empower the individual in their own authenticity. Our sneakers are thoughtfully designed and crafted in Italy by master artisans. They are worn by makers and creators across the globe. Defined by an eclectic aesthetic, we take inspiration from the streets, underpinned by the underground spirit of subculture. Fans include Bradley Cooper, Joe Jonas, Tyler Hubbard, Jon Hamm, Ben Affleck, Jennifer Lawrence, Addison Rae, Taylor Swift, Dakota Fanning, Gabrielle Union, Kiki Layne, Nico Parker, Rita Ora, Shiri Appleby, Billy Eichner, Maria Menounos, Sophia Amoruso, Arnel Pineda, Neil Perry, Lea Michelle, Chelsea Handler, Kate Hudson, Olivia Culpo, Lilly Singh, Paul George, Irina Shayk and more…


In 2020, Wayne Kulkin took on full ownership of P448 through StreetTrend LLC, in a joint venture partnership with the financial services and brand investment firm Hilco Global. StreetTrend was formed in 2017 as a JV partnership with Jeffrey Hecktman, CEO of the international investment and financial services company Hilco Global, a firm with holdings in several retail and fashion brands.  Mark Wahlberg has recently become a strategic investor in the Company having taken a significant minority stake in the business. 


StreetTrend designs, manufactures, distributes, and sells several footwear brands including P448 luxury sneakers at select boutiques and online at

GORE-TEX Kahtoola Uphill Event Sets New Milestones, Raising Over $77,000 for Environmental Education

Flagstaff, Ariz. (Feb. 21, 2024)Kahtoola is thrilled to announce that its 17th annual GORE-TEX Kahtoola Uphill event, held on February 10, 2024, has once again surpassed previous records, raising over $77,000 for local nonprofit Friends of Camp Colton’s environmental education programs. This year’s event at Arizona Snowbowl saw strong participation, with over 400 registered racers.

“The GORE-TEX Kahtoola Uphill is not just a race; it’s a celebration of community, adventure, and the great outdoors,” remarked Ari Wilder, Executive Director of Friends of Camp Colton. “The funds raised from this event play a crucial role in supporting Camp Colton’s outdoor programs for children, ensuring that thousands of local kids can experience the wonders of nature. We are immensely grateful to be part of a community that values such experiences.”

This year’s race was highlighted by the participation of notable athletes including Jim Walmsley, a renowned ultramarathon runner known for his record-setting performances; Rob Krar, another ultramarathon legend with several championship titles; and Molly Seidel, an Olympic marathoner who has rapidly become a prominent figure in long-distance running. Their involvement added an extra layer of excitement and inspiration for all participants.

“We are overwhelmed by the support and enthusiasm shown by everyone involved in making the 17th annual Kahtoola Uphill our most successful event yet,” said Danny Giovale, Founder and Owner of Kahtoola. “Kahtoola was founded to celebrate human potential and outdoor adventure. It’s an honor to witness our community coming together to share these enriching experiences, and also to make them possible for local youth in Northern Arizona.”

Since its inception, the GORE-TEX Kahtoola Uphill event has raised over $600,000, directly supporting the education of future environmental stewards. For more information on Friends of Camp Colton, please contact Ari Wilder at or call 928-864-8129.

– More –

About Kahtoola: Established in 1999, Kahtoola crafts exceptional outdoor gear with a commitment to philanthropy, conservation, and sustainability. Kahtoola’s gaiters, hiking crampons, and flexible footwear traction systems, including MICROspikes®, EXOspikes™ and NANOspikes®, are built to improve safety and performance. Every product is thoughtfully designed and vigorously tested at the brand’s Flagstaff, AZ headquarters high on the Colorado Plateau. Owned and operated by founder Danny Giovale, Kahtoola proudly grants 1% of annual sales through the Kahtoola Philanthropy Program to organizations that support indigenous cultures, outdoor community and environmental responsibility. For more information, please visit

About Friends of Camp Colton:

For over 21 years, Friends of Camp Colton has cultivated exceptional outdoor learning experiences that instill the value of preserving the natural world and inspire growth and discovery. By enriching the student experience at Camp Colton, an outdoors learning and discovery center for Northern Arizona youth, Friends supports adventure, discovery, personal growth, and environmental education. Through program innovation, hosting events and building community partnerships, Friends raises funds so all kids — regardless of income or circumstance — can have an uplifting and rewarding connection with nature and with each other. Working with the Flagstaff Unified School District, Friends of Camp Colton is committed to preserving this community tradition for generations to come.


onWater Fish Unlocks Fishing Access for All™ As Rebrand Signals Companies’ Evolution to champion self-reliant anglers and conservation.

Boulder, CO – February 26, 2024 – Breaking down barriers to entry and fostering self-reliance on the water, onWater Fish, the all-in-one fishing app, just made a bold statement with a game-changing move: offering free public land data to all anglers, regardless of experience or target species. This move underscores a broader rebrand and refocused mission to make fishing information and opportunities more accessible to everyone.

This commitment to inclusivity is evident in onWater Fish’s newly unlocked offering of free fishing access information, a first in the industry. This data, now available at no cost to all users, includes nationwide public land data and over 108,000 map points, including fishing access points, boat ramps, rapids, fly and gear shops, water hazards, and more. In addition, onWater’s other features (some of which are part of the onWater+ subscription) include real-time weather and water conditions monitoring, float and distance estimator, offline tools, species distribution layers, private waypoints, journals, and more. All are designed to help users make
informed decisions and maximize their chances of success and enjoyment on the water. This move empowers anglers of all levels to confidently explore new waters and discover hidden gems, fostering a sense of adventure and self-reliance.

“It’s been our belief since the inception of onWater Fish that everyone belongs on the water. Now we’re making efforts to ensure that’s possible,” says Alex Maier, Chief Marketing Officer at onWater. “Our goal is to provide everyone with the information they need to safely and ethically enjoy fishing, and our rebrand and newest changes reflect that commitment. We’re also dedicated to protecting the waterways we all cherish, and we’re actively working with partners and undertaking novel initiatives that support conservation efforts across the country.”

A commitment to self-reliance and conservation: onWater Fish recognizes that informed anglers are responsible anglers. By providing readily accessible data and tools, the app encourages responsible fishing practices and dispersal across the vast landscape of public waters. This helps prevent overcrowding and protect sensitive ecosystems, ultimately fostering a culture of conservation. In turn, providing a voice for one of our most precious and imperiled resources.

To learn more about what’s to come for onWater Fish, visit our website at or explore the onWater Fish app here.

Every Man Jack Teams Up with Big City Mountaineers to Empower Youth Through Time Spent Outdoors

ARVADA, Colo. (February 20, 2024) – Big City Mountaineers (BCM), a leading provider of wilderness experiences for youth in the outdoors for more than 30 years, announces an incredible partnership today with Every Man Jack. Every Man Jack is kicking off 2024 by supporting BCM’s Adventure for Someone fundraising campaign by matching up to $25,000 in donations. This generous support from Every Man Jack will make each donation received through Adventure for Someone in 2024 go significantly farther.

BCM creates opportunities for young people from across the country aged 12 to 18 to connect with nature and realize their own sources of strength, resilience, confidence, serenity, and joy. BCM programming focuses on a progressive scaffolded approach providing free, fully outfitted, and professionally led outdoor experiences that start as a day trip and culminate in a weeklong backcountry trip.

“We’re excited to continue our partnership with Big City Mountaineers for the second year in a row and to support their mission of empowering youth through outdoor experiences,” said Gerry Chesser, CEO, Every Man Jack. “Connecting to the world, preserving our planet, and ensuring access to the outdoors are central to Every Man Jack’s purpose. Through initiatives like the      Adventure for Someone campaign, we can create a meaningful impact in the lives of young people nationwide, fostering a deeper connection with nature and each other.”

The innovative Adventure for Someone fundraising program gives brands and individuals the ability to fundraise and adventure on their own terms. Whether that means summiting mountains or going for walks with coworkers, the customizable Adventure for Someone program gives fundraisers the flexibility to support BCM in the ways that most closely align with their values. With the generous support of Every Man Jack, BCM will continue to provide opportunities for young people to explore the wilderness, build leadership skills, and foster a lifelong love for the outdoors.

“We are incredibly grateful for the generous partnership with Every Man Jack. Every Man Jack’s commitment to supporting BCM via our Adventure for Someone program speaks to our shared values of equity and inclusivity in the outdoors and will absolutely support young people to access transformative experiences in nature across the country this year.”

2024 marks BCM’s 35th year of operation. In 2023 BCM spent 4,622 program hours outdoors with young people across the country, delivering a total of 28,312 trail hours (a 27% increase from 2022). Throughout this time, BCM staff led 68 trips nationwide. To learn more about BCM and to get involved, please visit

To download images of BCM, please click the following link: BCM Images


About Big City Mountaineers (BCM)

BCM provides free, fully outfitted, and professionally led backpacking trips and paddling expeditions for youth from disinvested communities, so they can access the mental, physical, and spiritual benefits of being connected to nature. Research shows that experiences in nature reduce stress, improve physical health, advance education outcomes, and build civic-mindedness. Unfortunately, not every young person has the same opportunity to enjoy the outdoors and cannot experience all the benefits of a connection to nature equitably. BCM’s model removes material, economic, and social barriers to participation outdoors by acting as a hub between the outdoor industry, youth-serving community-based organizations, caring adult volunteers, and professional experiential educators.

To learn more, please visit or follow BCM at @bigcitymountaineers on social media.

About Every Man Jack

One of the original Men’s care clean brands focused on using Naturally Derived Ingredients and making sustainably minded choices, Every Man Jack inspires men to take care of themselves and connect to the world around them. Founded over 17 years ago by Ritch Viola, Every Man Jack was born at the base of Mt. Tamalpais in Marin County, CA, the epicenter of clean, active, and outdoor-focused lifestyles.

Every Man Jack strives to make the cleanest, most effective, and affordable men’s care products. It’s everything you need and nothing you don’t. They use as many Naturally Derived and plant-based ingredients as possible, while still delivering exceptional performance. No parabens. No phthalates. No dyes. No GMOs. And never tested on animals.

Spanning across body wash, deodorant, hair care, skin care, and beard care, Every Man Jack products draw from their passion for the outdoors with ingredients and scents that bring the best of nature into their bottles and bars. Every Man Jack bottles are made with 50% PCR, and as a B-Corp Certified brand, they are always striving to do more.

Every Man Jack is available at retailers like Target, Walmart, Amazon, and at To learn more, follow them at @EveryManJack on Instagram and TikTok.




Jetboil® Sparks Strategic Partnership with Darby Communications

February 20, 2024 — Racine, WI Jetboil®, the world’s leading innovator of outdoor cooking systems, proudly announces its partnership with Darby Communications, a PR and digital marketing agency specializing in the outdoor, active lifestyle, and hunt/fish markets. Effective immediately, Darby Communications will serve as Jetboil’s PR agency of record, amplifying product and brand awareness through targeted PR and media relations.

In 2004, Jetboil revolutionized how people cook meals on the trail. Since pioneering the very first integrated personal stove system 20 years ago, Jetboil has continued to push the limits of what’s possible by engineering outdoor cooking systems that deliver the ultimate in speed, efficiency, and convenience. From best-selling fast boil systems, precision cooking systems, and basecamp systems to premium cookware, Jetboil is renowned worldwide for inventing technologies that redefine the outdoor industry. Earlier this year, Jetboil launched its TrailWare collection of outdoor utensils, designed to easily extend and reach inside a Jetboil cookpot or dehydrated meal package. The brand is also cooking up several limited edition products, which will launch later in 2024.

“We are thrilled to partner with Darby Communications and leverage their expertise in the outdoor industry to accelerate our growth and empower more consumers to experience the great outdoors,” says Craig Smith, Senior Director of Brand Management for Johnson Outdoors.

Through this strategic partnership, Darby Communications will leverage its extensive industry expertise and network of media contacts to reignite Jetboil’s international brand awareness and generate meaningful media coverage of the legacy brand’s best-selling cook systems. Darby Communications will also assist Jetboil with key product launches and limited edition releases by seeking opportunities for brand storytelling and relationship building through curated media events.

“Our partnership with Jetboil marks an exciting chapter in our agency’s journey,” states Founder Coral Darby. “We are honored to align with such a well-respected, iconic brand and are on a mission to ensure that Jetboil’s innovative products shine in the backcountry and continue to be the go-to camp stove system for outdoor enthusiasts everywhere.”

For more information on Jetboil® and the latest brand news, visit or contact Katie Richter at


Since its inception in 2004, Jetboil’s category leading cooking systems have won numerous awards both inside and outside the outdoor industry. The proprietary FluxRing® Technology, at the heart of Jetboil® cooking systems, defines efficiency, safety and ease of use and its introduction revolutionized the outdoor cooking category. Jetboil® is committed to simplifying and personalizing outdoor cooking and fueling a world of exploration. Jetboil® is the trusted and indispensable companion of those who push the limits of their endurance and the boundaries of their experience. Visit Jetboil at


JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft Recreation, Fishing, Diving and Camping. Johnson Outdoors’ iconic brands include: Old Town® canoes and kayaks; Carlisle® paddles; Minn Kota® fishing motors, batteries and anchors; Cannon® downriggers; Humminbird® marine electronics and charts; SCUBAPRO® dive equipment; Jetboil® outdoor cooking systems; and, Eureka!®camping and hiking equipment. Visit Johnson Outdoors at