Outdoor Participation Hits Record Levels for Ninth Consecutive Year

2024 Outdoor Participation Trends Report reveals outdoor recreation grew to over 175 million participants with increasing numbers of women, people of color, and seniors

 

BOULDER, COLO [June 18th, 2024] – Today, Outdoor Foundation (OF) and Outdoor Industry Association (OIA), the longtime authority on outdoor participation research and data, released findings from their 2024 Outdoor Participation Trends Report. The report provides members of the outdoor industry exclusive participation data and activity insights that will inform business strategies for the year ahead.

The 2024 Outdoor Participation Trends Report shows that the outdoor recreation participation base grew 4.1% in 2023, to a record of 175.8 million participants, a number that represents 57.3% of the United States population. The number of outdoor recreation participants increased across demographics and activities as new, more casual participants began hiking, biking, camping, running, and fishing.

Other key findings of the 2024 Outdoor Participation Trends Report include:

  • In 2023, 22.2 million more Americans aged six and older participated in outdoor recreation than were participating in 2019.
  • For the first time ever, more than half of American women participated in outdoor recreation.
  • Members of the LGBTQ+ community continued to be the most active adult cohort.
  • The participant base became more ethnically and racially diverse in 2023, but not by much. 69.7% of participants are White, 10.3% are Black, 13.4% are Hispanic, 5.3% are Asian or Pacific Islander, and 1.4% identify as people with other ethnic/racial origins.
  • The average number of outings per participant in 2023 fell 11.4% – from 70.5 outings per participant in 2022 to 62.5 outings per participant in 2023.
  • In 2023, 7.7 million Americans tried one or more outdoor recreation activities for the first time.

“For any business that wants to succeed in today’s competitive marketplace, understanding the evolving consumer base and how they choose to spend their time outdoors is essential knowledge,” said Kent Ebersole, President of OIA. “The data in this report reveals invaluable insights so that our members can strategically grow their business and so that our industry can serve a broader audience of participants and make outdoor recreation even more accessible.”

For over 15 years, the Outdoor Participation Trends Report has served as the most trusted and comprehensive source of insights and narratives around who is doing what in the outdoors — as well as when and how. The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, funds the research that produces the annual Outdoor Participation Trends Report and publishes the findings in partnership with OIA every year.

“Our report highlights interesting shifts in who’s recreating in the outdoors. While we’re excited to see some increases in participation diversity, there is still more work to be done in order to keep pace with changes in the demographics of the U.S. population,” said Lesford Duncan, Executive Director of Outdoor Foundation. “The findings of this report is a clear call for our outdoor ecosystem, including outdoor industry and public sector efforts, to work together to increase participation by prioritizing representation and inclusion in design, marketing, programming, outreach, and advocacy.”

The 2024 report reflects data gathered during the 2023 calendar year. While the executive summary of the report is available to the public, the full report is available exclusively to OIA members and Outdoor Foundation partners.

 

About Outdoor Foundation 

The Outdoor Foundation, the philanthropic arm of the Outdoor Industry Association, is a national 501(C)(3) nonprofit organization dedicated to getting people outside for their health, the health of communities, and the health of the outdoor industry. Through community investment and groundbreaking research, the Outdoor Foundation works with partners across the country to address equity barriers and help make the outdoors accessible for all. Visit outdoorfoundation.org for more information.

 

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org

Schaefer Outfitter Selects Backbone as Public Relations Partner

AUSTIN, TX (June 17, 2024) – Schaefer Outfitter, the iconic maker of high-quality western gear and apparel today announced the appointment of leading active lifestyle marketing agency Backbone for PR services.

“We’re thrilled to join forces with Backbone, a team that understands and embodies the Western lifestyle, authenticity, and heritage,” said Jason Smith, President of Schaefer Outfitter. “Their deep knowledge of our industry and their premium client portfolio are a great fit for our PR and marketing needs.”

Born in the shadow of Wyoming’s Tetons, Cub Schaefer established Schaefer Outfitter in 1982 as a functional western apparel brand tailored to the needs of men and women on the range. Infused with the Spirit of the West, Schaefer Outfitter’s timeless designs are built to last and withstand the rigors of a long day’s work. Each piece of Schaefer Outfitter gear is a testament to the brand’s unwavering commitment to authenticity and quality, ensuring that their garments become trusted companions that endure.

“At Backbone, we’re passionate about working with brands that share our commitment to authenticity and heritage,” said Ian Anderson, VP of PR at Backbone. “Schaefer Outfitter’s dedication to crafting timeless, high-quality gear for those who live a purposeful life on the land is truly inspiring. This partnership represents a powerful opportunity to elevate the already incredible Schaefer Outfitter brand to new heights.”

For media inquiries, affiliate marketing opportunities and product sample requests, contact Cat Purvis at cat.purvis@backbone.media.

 

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About Schaefer Outfitter: For over 40 years, Schaefer Outfitter has offered quality western and outdoor wear at a fair price. “America’s Finest Ranchwear” is available at retailers around the world, from our flagship store in the Fort Worth Stockyards, and directly from our website. For more information, visit https://schaeferoutfitter.com or call 800-426-2074

Outdoor Retailer and Outdoor Design + Innovation Debut Next Gen Products and Technologies Fueling Record Outdoor Participation

New brands reflect the evolving profile of the outdoor consumer

Extensive educational programming and events provide insight and connections to support the growing outdoor marketplace

 

SALT LAKE CITY (June 14, 2024) – Outdoor Retailer and Outdoor Design + Innovation, North America’s leading business to business events for the outdoor industry, open next week at the Salt Palace Convention Center in Salt Lake City. From June 17-19, 2024, brands, buyers, product developers, media, industry leaders, and more will convene to discover new products and materials and make connections to support the business of outdoor recreation. Next generation products for camping, hiking, climbing, watersports, traveling, and everyday outdoor adventures will be on display, along with best-in-class suppliers of raw materials, the latest technologies in manufacturing and sustainability, and ingredient brands. Attendees can also learn and network at over 50 educational sessions and events.

“Outdoor Retailer is built for discovery, and this summer’s show is an incredible opportunity to find a wide range of new products and meet new brands,” said Sean Smith, Outdoor Retailer show director. “This is where brands are born, where we foster relationships across the industry, and where we learn about what’s next in outdoor and how to better support our community. We’re looking forward to our time together in Salt Lake.”

“We’re excited to launch Outdoor Design + Innovation and support a seamless navigation for the entire supply chain,” said Trish Concannon, Outdoor Design + Innovation (ODI) show director. “Our new co-located sourcing show aligns with Outdoor Retailer’s commitment to enhancing the event experience for both exhibitors and attendees. At ODI, you’ll be able to meet with top suppliers of raw materials, find manufacturing partners and supply chain solutions, learn from trend forecasters and circularity experts, and more.”

Over the show’s three days, the schedule is full of education sessions, industry events, happy hours, and opportunities to make new connections. Programming will take place on multiple stages all on the show floor – The Camp, The Ranger Station, and the Overland Experience will be at Outdoor Retailer; and the Trend + Design Center at Outdoor Design + Innovation. With over 50 educational sessions and events, industry experts and panel conversations will discuss a variety of important topics, including retail, participation, allyship, sustainability, supply chain, marketing, and more; and sessions from the Outdoor Industry Association (OIA) will take place across the education spaces.

Among the events on the schedule:

  • Media Preview, where journalists can get an early look at brands and new products, is Sunday, June 16, from 6-9 p.m. on the second floor of the Hyatt Regency.
  • The ODI Buyer Tour, which will inform participants on sourcing, supply chain, and private label opportunities, is June 18 at 11 a.m. at the Trend + Design Center.
  • An evening celebration at the Shopify Industry Party at OR and ODI on the first night, June 17, in the Hyatt Regency from 6-9 p.m.
  • Meeting the winners of the 6th annual Outdoor Retailer Innovation Awards during a reception at 4:30 p.m. in The Ranger Station.
  • Happy hours sponsored by Jitsu on June 17 in The Camp and two with TikTok Shop, June 17 in The Ranger Station and June 18 in The Camp.
  • Plus, a morning hike with MyTrailPals, and more – view the full education and events schedule here.

At both Outdoor Retailer and Outdoor Design + Innovation, buyers and attendees have three days to meet with brands and suppliers to see new products and materials hitting the market. Several key trends can be seen with this summer’s exhibitors: convenience and portability; technological integration to make the outdoor experience more inclusive; sustainable solutions to minimize the impact on the planet; and multifunctional and versatile design.

Among the exhibitor products highlighting these trends:

Convenience

Technology

  • Brightz: Affordable, weather resistant, and durable LED lights for bikes that stay vibrant even in a rainstorm, lasting 36+ hours.
  • JackRabbit: Compact electric minibikes that are easily stowable.
  • Renogy: Portable solar panels suitable for cars, homes, boats, and trailers reducing consumers’ carbon footprint by limiting reliance on grid power.

Sustainability

  • EiR NYC: Clean beauty and wellness skincare derived from natural ingredients that soothe muscles, heal skin, and protect from the elements. Packaging is sustainable, plastic-free, and biodegradable.
  • Lemongrass Farms: 100% natural, cruelty free, water-based bug spray, designed without seed oils, GMOs, and alcohol.
  • KenDor Textiles: In a partnership with Circularity B.V., new yarns formed by utilizing a chemical free, waterless mechanical process to recycle old textiles.
  • Taiwan Garment Industry Association: Transforming agricultural and fishery waste into new textiles.

See the full list of exhibitors for Outdoor Retailer here and Outdoor Design + Innovation here and download the Outdoor Retailer mobile app to find the floor plan, matchmaking, and help navigate the show.

Outdoor Retailer and the new Outdoor Design + Innovation sourcing show are co-located and kicking off the summer buying season this June 17-19, 2024, in the Salt Palace. Registration and housing are open.

For sponsorship opportunities or to exhibit at Outdoor Retailer and Outdoor Design + Innovation, contact the sales team.

About Outdoor Retailer

Outdoor Retailer, the leading U.S. business events for the outdoor and winter sports industry, brings together retailers, manufacturers, designers, distributors, industry advocates, journalists, and more to conduct the business of outdoor recreation through commerce, unique product experiences, dedicated media events, content, and web-based business solutions. Outdoor Retailer provides critical platforms for face-to-face commerce, product launches, networking, and focused industry education to enhance business and support the outdoor recreation economy. Visit outdoorretailer.com for more information.

MATADOR x CARRYOLOGY COLLABORATE ON NEW EDX™ LITE BACKPACK

BOULDER, Colo. (June 13, 2024) – Matador Travel Equipment, the award-winning producer of high-performing travel equipment, and Carryology, the leading platform dedicated to exploring, inspiring and celebrating the world of carry, introduce the Matador® x Carryology EDX™ Lite Backpack – the next evolution in Matador’s EDC (everyday carry) packable bag series. This very limited EDX Series pack drops on Monday, June 17th at 9am MDT, and is anticipated to quickly sell out.

The Matador x EDX Lite Backpack is a highly innovative 22-liter packable bag designed for travel and everyday carry. Built collaboratively by both design teams, this pack combines Carryology’s expertise in design for daily carry and Matador’s in-house product development knowhow. Crafted with custom, ultra-lightweight materials, the EDX Lite is made to withstand the elements with Matador and Carryology’s HydraGaurd™ weatherproofing technology.

“The EDX Lite Backpack is the latest evolution of our collaboration with Carryology, which quickly sold out last year,” said Chris Clearman, founder and CEO of Matador. “We wanted to build off the massive success of the original series, so our teams developed this pack from the ground up, using ultra-lightweight materials to make this next generation even lighter and more packable. We designed this with comfortable carry in mind for travelers looking for an efficient yet sleek bag they can pack for any adventure.”

Last year, Matador and Carryology introduced the EDX series, a three-piece travel and EDC capsule that redefined the concept of One Bag Travel. The EDX Series included a lightweight sling, small messenger bag, and backpack, each with packable and waterproof features. Now, the EDX Lite maintains the performance-first design ethos and continued focus on durability and storage.

Additional key features include:

  • Water resistant YKK® sealing zippers on all external pockets + security loops
  • Dedicated laptop sleeve with protective false-bottom and added security slip
  • Expandable magnetic water bottle pockets for a streamlined aesthetic
  • Adjustable and removable sternum strap

The Matador® x Carryology EDX™ Lite Backpack (MSRP: $150) is available at https://www.matadorequipment.com/pages/matador-x-carryology and qualifies for free shipping within the United States. See here for a design video, and here for more details on the product design.

ABOUT MATADOR TRAVEL EQUIPMENT
Matador, based in Boulder, CO, designs high-performance adventure travel equipment engineered for objective-based travel. The team’s strengths in design, material technology, and construction give them an edge in developing innovative products that bring outdoor expertise to the pursuit of travel. For more information about Matador, visit MatadorEquipment.com.

ABOUT CARRYOLOGY
Carryology is a leading platform dedicated to exploring, inspiring, and celebrating the world of carry. With a global community of passionate enthusiasts, professionals, and brands, Carryology aims to redefine the way we carry, from bags and backpacks to travel gear and everyday essentials. Through engaging articles, in-depth reviews, innovative collaborations, and thought-provoking discussions, Carryology strives to elevate the art and science of carrying, providing valuable insights and inspiring ideas to help individuals optimize their everyday carry experience. Join us on our journey as we explore the intersection of design, functionality, and style in the world of carry. For more information about Carryology, visit: https://www.carryology.com/.

La Sportiva Expands Its Premium Apparel Line with Summer Alpine Tech Collection

BOULDER, Colo. (Jun 13, 2024) – La Sportiva, makers of the world’s finest mountain gear, today announced its Spring 2025 apparel collection. This season, the Italian brand is continuing to expand its Alpine Tech line, a collection of premium apparel pieces designed to excel in Alpine environments. La Sportiva has had success with the winter capsule, and, due to requests from its athlete team, is releasing a summer collection to round out the line.

“At La Sportiva, we aren’t afraid to make products that are specifically designed for elite climbers and alpinists,” said Jonathan Lantz, president of La Sportiva North America. “The one constant in our line is change. From cutting-edge climbing shoes that help climbers send complex problems, to unique jackets that allow alpinists to tackle highly technical routes, we are always looking at new ways that our products can help athletes push boundaries. Alpine Tech is a perfect example of this commitment to innovation, and represents the future of our apparel line.”

The Helixir Shell Jacket and Pants are standouts of the summer Alpine Tech collection. The Helixir products are engineered for vertical pursuits and are made with an innovative material called Spectra, a cut-resistant yarn made of Ultra High Molecular Weight Polyethylene (UHMWPE), which provides an industry-leading strength-to-weight ratio that is 15 times stronger than steel. The waterproof jacket has a 3-layer PFC-Free waterproof membrane, a helmet-compatible hood, and an articulated construction in the shoulders and knees. The Helixer Jacket has an MSRP of $265, while the Helixer Pants are listed at $129.

Comfort meets performance with the new Big Wall Pullover Hoodie, a 9.1 oz top that uses innovative materials to provide warmth without adding the bulk of a traditional fleece. This versatile piece is made with Tech Stretch Aero, a unique polyester fiber that uses eight projections arranged radially around a hollow core. Tech Stretch Aero’s unique fiber construction enhances the jacket’s insulating properties and is 50% lighter than conventional polyester materials. The Big Wall Hoodie is available for men and women and is priced at $145.

The Aequilibrium Lite Insulation Jacket is a new piece that provides insulation in core areas and breathable panels on the back and under the arms to keep users comfortable during summer mountaineering excursions. The Primaloft Polartec PowerGrid insulation provides breathable warmth in wet and dry conditions, while the Pertex Quantum shell helps to trap air and enhance the insulating properties of the jacket. The 10.8 oz piece uses La Sportiva’s Vapovent Light material on the back panel, which is made with a tri-dimensional brushed mesh to retain warmth while releasing moisture. This lightweight insulated piece retails for $189.

The new collection will be available at select specialty retailers and at www.lasportivausa.com in the fall of 2024. Select samples for media will be available prior to the release of the line. Contact La Sportiva PR representative Sean Van Horn at sean.vanhorn@backbone.media for more information.

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With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit www.lasportivausa.com or visit their Facebook page at: http://www.facebook.com/LaSportiva.   

 

 

 

Overland Expo Pacific Northwest, World’s Premier Overland Consumer Festival, Debuts Next Gen Overlanding Vehicles, Technologies and Accessories Fueling Record Overlanding Participation, June 28-30 in Redmond, Oregon

REDMOND, OREGON (June 12, 2024)Overland Expo, the premier overlanding event series in the world, today announced Overland Expo Pacific Northwest (PNW), the second of four 2024 U.S. events, will take place June 28-30 Deschutes County Expo Center. With over 350 vendors, this consumer expo showcases the newest off-road autos, motorcycles, tents, cookware and equipment, mobile power, and technologies bringing the comforts of home to first time participants. Exhibitors from 10 different countries will show their latest offerings including Four-Wheel Pop-Up Campers, Optima Batteries, Rhino-Rack, and Yakima, among others.

Overland Expo Pacific Northwest hosts more than 300 session-hours of programs, 175+ different classes, demonstrations, and activities taught by 100+ instructors and presenters from around the world. Key show highlights include:

“Following a successful Overland Expo West show, we look forward to nurturing the momentum of our overlanding series introducing more consumers to this experience,” said Jessica Kirchner, vice president of consumer events for Emerald, owners of Overland Expo. “New, casual participants are seeking simple, easy experiences rather than epic expeditions. Our event series caters to both new and experienced overlanders, providing a wide range of activities, brands, and training sessions enhancing their overlanding adventures.”

A highlight of the show every year is The Ultimate Build for vehicles and motorcycles when Overland Expo outfits the latest and greatest adventure gear creating a vision of the “ultimate” overland vehicle. This year, 2023 GMC Canyon AT4X was selected for the Ultimate Vehicle Build, while the 2024 Ural Gear Up Standard was chosen for the 2024 Ultimate Overland Motorcycle Build.

For more information, visit overlandexpo.com and follow Overland Expo and #overlandexpo on Instagram, Twitter, YouTube, and Facebook.

About Overland Expo 

Founded in 2009, Overland Expo is the world’s premier event series for do-it-yourself adventure travel enthusiasts. Hundreds of vendors of adventure travel equipment, camping gear, bikes, vehicles, and services convene at every Overland Expo event. Each Expo hosts hundreds of session-hours of classes, including for off-road driving techniques, adventure motorcycling, inspirational programs, roundtable discussions, demonstrations, as well as the Overland Film Festival. Overland Expo is owned and produced by Emerald.

About Emerald

Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit www.emeraldx.com

 

Jetboil® Embarks on Adventure with Bound For Nowhere Partnership

June 11, 2024 — Racine, WI Jetboil®, the #1 choice of backpackers, campers, and adventurers*, proudly unveils its collaboration with the renowned adventurers behind Bound For Nowhere, MAK and Owen. This first-of-its-kind partnership from Jetboil includes sponsorship of the couple’s latest film, “Press On: A High Sierra Trail Story,” and a limited-edition Jetboil x Bound For Nowhere Flash Cooking System, designed to capture the spirit of adventure and exploration in the great outdoors.

The Bound For Nowhere team has been traveling full-time since 2016, searching for and finding beauty and inspiration wherever they roam. In August 2023, the pair set out for a grand adventure to hike the over 70-mile High Sierra Trail. Drawing inspiration from their experience on the trail, they worked with the Jetboil team and artist Tyler Anthony to bring the adventure and beauty of the High Sierra Trail to life in the limited edition Jetboil x Bound For Nowhere Flash design.

“At Jetboil, we believe life’s greatest adventures begin with a simple spark – inspiring you to explore, excel, and seek excitement in the great outdoors,” said Ally Spaight, Jetboil Marketing Manager. “We knew MAK and Owen were the perfect duo for a collaboration and our team is excited to celebrate fueling epic adventures with this new limited edition version of our bestseller, the Jetboil Flash.”

Jetboil’s Flash is optimized for efficiency. At only 13.3 ounces, it is lightweight, boils water lightning fast, and comes with a fuel canister stabilizer and a bottom cup that doubles as a measuring cup or a bowl. The new Bound For Nowhere limited edition design features a unique koozie graphic inspired by a landmark photograph taken from the trail. The illustration showcases a solo hiker on a cliff’s edge to evoke the solitude and peace of the outdoors. The sunset color palette reflects Bound For Nowhere’s signature style, adding warmth and resonance to the design.

“With all of our photography and video work, it’s always seen on screen and we’ve rarely seen it in a tangible form,” states Owen of Bound For Nowhere. “To just be able to hold the Flash in your hand and see this item that you hiked over 70 miles to inspire, it is really gratifying.“

The Jetboil and Bound For Nowhere partnership is showcased in the latest film, “Press On: A High Sierra Trail Story,” documenting MAK and Owen’s adventure, fueled by Jetboil, as they traverse the rugged High Sierra Trail. This cinematic journey captures the myriad of highs and lows experienced on the trail, breathing life into the inspiration behind the limited-edition design. For more information about the story behind the limited edition Jetboil design, visit the link here.

The Jetboil x Bound For Nowhere Flash is available now for a limited time on jetboil.com and select REI locations with an MSRP of $129.99. For more information and to view the “Press On: A High Sierra Trail Story” film, visit the link here.

To learn more about Bound For Nowhere go to https://www.boundfornowhere.com/. For more information on Jetboil and the latest brand news, visit www.jetboil.com or contact Katie Richter at katie@darbycommunications.com.

ABOUT JETBOIL®

Since its inception in 2004, Jetboil’s category leading cooking systems have won numerous awards both inside and outside the outdoor industry. The proprietary FluxRing® Technology, at the heart of Jetboil® cooking systems, defines efficiency, safety and ease of use and its introduction revolutionized the outdoor cooking category. Jetboil® is committed to simplifying and personalizing outdoor cooking and fueling a world of exploration. Jetboil® is the trusted and indispensable companion of those who push the limits of their endurance and the boundaries of their experience. Visit Jetboil at www.jetboil.com.

ABOUT JOHNSON OUTDOORS INC

JOHNSON OUTDOORS is a leading global innovator of outdoor recreation equipment and technologies that inspire more people to experience the awe of the great outdoors. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft Recreation, Fishing, Diving and Camping. Johnson Outdoors’ iconic brands include: Old Town® canoes and kayaks; Carlisle® paddles; Minn Kota® trolling motors, shallow water anchors and battery chargers; Cannon® downriggers; Humminbird® marine electronics and charts; SCUBAPRO® dive equipment; Jetboil® outdoor cooking systems; and, Eureka!®camping and hiking equipment.

*1 Per Circana market share of 1-burner camp stoves over $100 retail price for 12 months ended December 2023

 

Royal Robbins launches proprietary technology and heritage infused designs for Spring 2025

SAN FRANCISCO (June 11, 2024) – Royal Robbins, one of the original outdoor adventure brands, unveils its Spring 2025 collection. With a driving focus on comfort, durability, performance, and versatility, the new Spring line introduces innovative features and designs tailored to meet the demands of today’s adventurers.

Building on 25 years of success as the brand’s #1 selling adventure shirt, Royal Robbins introduces the Women’s Desert Pucker. Like its predecessor on the men’s side, the women’s Desert Pucker is comfortable, soft, cooling, quick-drying, and made with wood-derived TENCEL™ Modal fibers. They utilize responsibly sourced wood and a process that uses 50% less carbon emissions and water consumption than comparable fibers. This shirt is carbon neutral by mitigating emissions through the brand’s ‘avoid, reduce, compensate’ approach. The women’s Desert Pucker features a short, boxy style in vivid colors for Spring 25.

The new Camino Pucker is the basecamp party version of the Desert Pucker, available for both men and women. Ideal for climbing, hiking, biking, and dancing around the fire, the Camino Pucker features vibrant prints and greater freedom of movement. With a nod to the brand’s storied heritage, the product team tapped into Fish and Caledonia prints from the brand’s archives. Like all Pucker shirts, it’s comfortable, durable and made from wood-derived TENCEL™ Modal fibers and is carbon neutral by mitigating emissions through the brand’s ‘avoid, reduce, compensate’ approach.

Informed by decades of adventures on rivers and rocks, and comprehensive insights into today’s consumers, the All-In Short is durable, lightweight and designed to go anywhere and do anything – you can do it ALL, IN these shorts! Made from recycled nylon, the All-In Short has no annoying liner. This short features a non-slip waistband with interior drawcord, and perfect pockets to keep items safe yet easily accessible. Available in a 2.5” inseam for women, and 5” for men.

Royal Robbins solves the challenge of adventurers looking for robust protection from mosquitoes without the use of harmful toxic chemicals and biocides. The brand launches its proprietary Mosquito Protection Technology™ (MPT) in several key men’s and women’s styles for Spring 2025. MPT is a highly effective, non-toxic, durable alternative to chemical laden materials, making it safer for you and the environment. Tested in the field and in the labs of Vector® Textiles, these tight-weave, engineered fabrics are a robust and durable barrier to mosquitoes, free of chemical repellents and biocides. Unlike chemical based solutions, MPT ‘s protection will not wash away.

New for Spring 25 and offered for men and women, the versatile, wind and water-resistant Wilder Zip-Off Pant is designed for adventure, with zip-off functionality that allows you to convert the men’s pant (pictured: left) into a 9” short, and the women’s pant into a 3” short.

The pants feature two slant front pockets, two patch pockets at the back, and one zip-secure pocket, and are made from 94% recycled nylon and 6% elastane.

The latest addition to the Expedition family, the Expedition III L/S is a lightweight, comfortable, and extremely versatile shirt for adventure. The tight weave engineered fabric makes this MPT™ shirt highly effective at mosquito protection without the use of toxic chemicals. It boasts quick-drying properties as well as UPF 40+ sun protection. The performance Expedition III offers a fold-up collar for additional neck coverage, two side-entry zip-secure chest pockets, as well as a drop-in chest pocket with a sunglasses sleeve, and adjustable cuffs. This durable 100% recycled polyester ripstop fabric is bluesign®-approved ensuring reduced impact on people and the planet.

Additional MPT offerings for Spring 25 include the men’s Amp Lite II L/S and the women’s Expedition Pro ¾ Sleeve.

The brand continues to build on its reputation as a sustainability leader. Eighty-three percent of styles in the Spring 2025 line meet or exceed the brand’s highest sustainability standard, which dictates a product must be made with 50% or more lower-impact fibers, including preferred cotton, recycled polyester, traceable wool, preferred forest materials, hemp, or recycled nylon.

The new Spring 2025 collection will be available to consumers in March 2025 at specialty retailers, and online at royalrobbins.com.

About Royal Robbins® 

Founded in 1968 by world-renowned climbers and adventurers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer, and retailer of versatile, durable, and stylish apparel for the next generation of adventurers. The brand maintains a commitment to environmental and social responsibility by prioritizing natural fibers and maintaining carbon neutrality in Scope 1 and 2 emissions. Royal Robbins gear can be found in outdoor and specialty retail partners throughout the world. We believe nature and adventure are good for the soul. To learn more, please visit royalrobbins.com.

Mammut welcomes Cail Soria to its family of athletes, continuing to strengthen its legacy in climbing

WILLISTON, Vermont [June, 11, 2024]Mammut, the leading Swiss outdoor brand renowned for its commitment to innovation and excellence in mountain equipment, welcomes Cail Soria to its esteemed roster of mountain athletes. Soria brings a diverse background and wide range of climbing experience to the team, and solidifies the brand’s commitment to supporting the world’s most accomplished climbers.

Soria has more than a decade of climbing experience and is proudly representing the USA Paraclimbing team on the international stage. She recently competed in the Paraclimbing World Cup in Salt Lake City, Utah, ranking 4th in lead. Beyond her achievements in climbing, Soria is an adventure-based photographer and snowboarder, embodying Mammut’s ethos of diversity and representation in outdoor pursuits.

“I’m excited to continue pushing the limits of what I previously thought was possible – and humbled to be doing it alongside such a renowned brand like Mammut,” said Soria. “My climbing journey has been fueled by determination and a passion for pushing boundaries. I’m looking forward to seeing what is possible this summer, and beyond, with my personal climbing goals and the World Cup circuit.”

Soria joins climbing legends Steph Davis and Katie Lambert, who both have a longstanding partnership with Mammut. Davis has left an indelible mark on the sport through her groundbreaking ascents and unwavering dedication to her craft. Katie is a force in the climbing community known for her bold ascents and pioneering spirit. Like Davis and Lambert, Soria has a strong commitment to pushing the sport forward, making her the perfect fit for the Mammut team.

“We are honored to welcome Cail to the Mammut family,” said Maddie Petry, Vice President of Marketing at Mammut NA. “Her passion and commitment to climbing perfectly align with our values. We look forward to supporting her in all of her endeavors and seeing where her climbing career takes her.”

For additional information about Mammut and its roster of mountain athletes, visit Mammut.com and follow them on Instagram @MammutNA.

About Mammut Sports Group

Established in 1862, Mammut stands as a global leader in providing high-quality products and unique experiences for mountain sports enthusiasts. With over 160 years of heritage, this Swiss-based premium brand is a hallmark of safety and innovation. Mammut’s offerings, known for their functionality, responsible performance and contemporary design, make it one of the most comprehensive suppliers in the outdoor industry. The brand’s extensive range includes hardware, footwear, and apparel, catering to a wide spectrum of activities. As of 2024, Mammut Sports Group AG operates in around 40 countries and employs approximately 800 people, continuing to forge a legacy of excellence and adventure. Learn more on Mammut’s website and join the conversation on Facebook, Instagram and Twitter at @MammutNA and @MammutNorthAmerica.

 

 

 

Snow Peak Builds Retail Momentum with Robust Shop-in-Shop Program at Sports Basement Locations

Portland, OR – June 11,  2024  – Snow Peak, an international Japanese camping brand with 65 years of history, is pleased to grow its shop-in-shop program with California-based specialty retailer Sports Basement, launching year-round retail activations at four of its locations in San Francisco and Orange County. Snow Peak Shop-In-Shops at Sports Basement Presidio and Orange County locations are now open, with Berkeley and Redwood City to follow in June.

This substantial partnership allows Snow Peak products to be displayed at retail and explored by the consumer as they would be at the campsite. The opportunity to experience sitting around the Takibi Fire and Grill, under the Takibi Hexa Tarp, inspires the consumer’s imagination. Different types of scenes at each location show full camp set-ups including tent options, campfire displays, multi-function outdoor kitchens and ultra-light backpacking options.

“As a Japanese camping brand,  we are focused on bringing our style of camping to life through investments in direct retail, as well as our Campfield in Long Beach WA,” said Noah Reis, vice president and chief operating officer at Snow Peak USA. “Sports Basement’s experience-driven approach, community, and understanding of our brand felt like a strong fit to bring our story to life. We’re excited to offer our strong California community a place to experience our products as we start this partnership, and we look forward to adding our unique events and camping experiences to further engage customers over the coming months.”

“The Snow Peak brand has long been a staff favorite at Sports Basement, especially among our most experienced backcountry staff members. When the opportunity came to partner with such a beloved company at this level, we couldn’t say yes fast enough.” says Aaron Schweifler, Sports Basement’s Chief Operating Officer. “It’s incredible to see the care and detail given to each item in Snow Peak’s inventory. It truly has to be seen to be believed, so we’re honored to be able to host such impressive, experiential displays in our stores. We’re excited to see where this landmark partnership takes us next.”

Retail partnerships play an important role in Snow Peak’s strategic retail plan, as the brand looks to offer a new way to experience camping and time outside. The Snow Peak approach centers comfort, community and slow moments in nature, focusing on the campsite as the destination.

As Snow Peak grows its shop-in-shop program, the brand touts its unique ability to attract new, young and diverse customers, with its mission to create restorative moments while connecting with nature. Snow Peak’s shop-in-shop program offers highly curated and customizable collections that reflect the consumer demands within unique geographic regions. Among other benefits, Snow Peak believes shop-in-shops help to strengthen mutually-beneficial partnerships that allow both the brand and the retailer to realize success with the customer.

Snow Peak shop-in-shops can be found at the following Sports Basement locations:

Berkeley – 2727 Milvia St, Berkeley, CA 94703

Orange County – 10800 Kalama River Ave. Fountain Valley, CA 92708

Redwood City – 202 Walnut Street, Redwood City, CA 94063

San Francisco Presidio – 610 Old Mason Street, San Francisco, CA 94129

About Snow Peak        

Founded in Japan in 1958, Snow Peak is a Japanese camping brand serving customers in the USA for more than 20 years, with a mission to unite people and alleviate the stresses of modern life through time gathering outside. Its Japanese-designed, lifetime-guaranteed camping equipment serves as a catalyst for restorative experiences in nature. Focused on bringing people together, Snow Peak operates immersive retail locations in Portland and Brooklyn, a restaurant Takibi, and a full-scale campground, the Long Beach Campfield. Snowpeak.com