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Sufferfest Beer Company Names Chris Strain President, Announces Distribution Growth

New president and strengthened distribution in California kickstart big moves for 2019. San Francisco, Calif. (December 11, 2018) — Sufferfest, the beer brewed by athletes, for athletes, proudly names Chris Strain president, effective immediately. Strain hails from the beverage and outdoor sports industries, where he previously held key sales, marketing, and brand strategy roles with…

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EcoVessel Unveils Reusable Straw Collection and Accessories

New products advance brand’s sustainability and waste-reduction mission. EcoVessel, creator of premium hydration bottles and drinkware, has announced the addition of a reusable straw set and a bottle brush set to its eco-friendly product line.   The set of four reusable straws ($9.95) come equipped with a cleaning brush for ease of reuse, are made…

Bight Gear Celebrates Monumental 100 Million Vertical Feet of Product Development & Testing

Bight Gear, a specialty outdoor apparel brand named after the bend in a climbing rope, proudly announces its products have undergone 100 million vertical feet of human-powered testing since its brand inception. Bight Gear upholds the highest gear development standards thanks to its roster of 60+ RMI Expeditions guides directly contributing their end-user experience into…

Anta Leaps into Action with Centric PLM

Centric Software supports Anta’s digitalization with unified information platform Anta, the largest sportswear company in China, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals. Anta…

Mountainsmith Creates Groundbreaking Fastpack with Adventure Athlete The Real Hiking Viking

Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has created the ultimate thru-hiking pack co-designed with elite long distance hiker, The Real Hiking Viking aka, Thomas Gathman. Mountainsmith and Gathman drew inspiration from the ultra running, backpacking, and the fastpacking worlds to create the Zerk 40. The pack, which is unlike anything on the market,…

Tommy John Finds Comfortable Fit with Centric PLM

Tommy John Finds Comfortable Fit with Centric PLM Cult brand sees instant data centralization benefits with successful implementation of Centric PLM   CAMPBELL, Calif., December 7, 2018 – Tommy John, the comfort-focused lifestyle brand known for its innovative range of men’s and women’s underwear and apparel, has successfully gone live with Centric Software’s Product Lifecycle…

Go RVing Partners with Verde Brand Communications

Go RVing, the industry-leading vehicle-supported adventure platform, announces it will partner with Verde Brand Communications to support a range of public relations and digital marketing programs. Verde will help create strategy and brand campaigns that drive further success with Go RVing while also supporting the launch of the new RVX trade event, taking place in…

High Quality First Aid Kits Now Available from HART Outdoor

High Quality First Aid Kits Now Available from HART Outdoor Superior in-the-field performance and ease-of-use SEATTLE, Tuesday, December 11, 2018 — For more than 40 years, HART Health has produced REI’s high-quality first aid kits. Now, the company is launching these same proven kits under a new brand: HART Outdoor. HART Outdoor first aidkits provide…

Setton Farms Adds Two Premium Blends to Plant Based Snack Offerings

Commack, NY (December 11, 2018) Setton International Foods, Inc. – a leader in the snack food industry for over 50 years based in Long Island, New York – is expanding their line of plant based snacks with the addition of two new blends: Simply Protein Blend and Nut Topper Blend. On December 12ththese premium snack bags…