Archives: Press Releases

BERKELEY, Calif. (Oct. 3, 2024) –Royal Robbins, the outdoor brand whose mission is to feed the soul through nature and adventure, dramatically increased its support of Yosemite Climbing Association while increasing its commitment to Yosemite Facelift® 2024. The 21st Annual Yosemite National Park Facelift®, organized by YCA in partnership with the National Park Service, occurred Sept. 25-29, 2024.

As a top tier Half Dome-level sponsor, Royal Robbins reinforced its dedication to conserving the natural beauty of Yosemite National Park while promoting education and public interest in Yosemite climbing.

Royal Robbins, a longstanding proponent of sustainability, conservation and outdoor adventure, is honored to support an event that deeply resonates with its core values. Born in Yosemite in 1968, the brand’s DNA is inextricably linked to the park.

Partnering with the Yosemite Climbing Association on Facelift since 2016 underscores Royal Robbins commitment to preserving natural places that inspire adventure.

Nearly all of the brand’s employees traveled to Yosemite National Park to join climbers and outdoor enthusiasts in an ongoing grassroots effort to clean up, restore and celebrate one of the most unique natural environments on Earth. Building on last year’s success, this year’s event saw 1,215 volunteers contribute 7,780 hours and collected over 13,000 pounds of trash, to preserve the park’s natural beauty.

To further support YCA, the brand created a limited edition t-shirt, commemorating the first ascent of Yosemite’s North America Wall. The historic climb in 1964 teamed up a legendary party – Royal Robbins, Chuck Pratt, Tom Frost and Yvon Chouinard, founder of Patagonia. The shirt dropped at Yosemite Facelift, will be available soon on YCA’s website, and 100% of proceeds will fund its ongoing efforts. The t-shirts and all give-away products were poly-bag free, extending the brand’s poly-bag pilot program, reducing waste and trash within the park. Additionally, the brand introduced a Hangboard Challenge, which became a major attraction, drawing over 500 participants, including seasoned climbers and tourists, to test their skills.

“Royal Robbins is a great partner,” says Ken Yager (hanging out right), founder of Yosemite Climbing Association. “In addition to being an El Cap level sponsor, they brought in a level of commitment and energy that helped make this year’s Yosemite Facelift one of our best. They basically brought their entire team, volunteered for clean-up, got everyone psyched on the Hangboard Challenge, and launched the limited edition shirt to further support our efforts to preserve the park and curate our climbing museum in Mariposa.”

“Nature and adventure are good for the soul,” said Erik Burbank, brand president of Royal Robbins. “We were born in Yosemite – this is our home. We’re honored to support the incredible team at Yosemite Climbing Association, and this community. We’re already looking forward to putting our values in motion at next year’s Facelift!”

For more information about Royal Robbins, please visit royalrobbins.com.

About Royal Robbins®

Born in Yosemite, the brand was founded in 1968 by world-renowned climbers and adventurers Royal and Liz Robbins. Royal Robbins is a leading designer, manufacturer, and retailer of versatile, durable, and stylish apparel for the next generation of adventurers. The brand maintains a commitment to environmental and social responsibility by prioritizing natural fibers and maintaining carbon neutrality in Scope 1 and 2 emissions. Royal Robbins gear can be found in outdoor and specialty retail partners throughout the world. We believe nature and adventure are good for the soul. To learn more, please visit royalrobbins.com

LATHAM, N.Y. (October 2024) – PrimaLoft, Inc., an innovation company specializing in high performance, sustainable insulation, is pleased to announce the appointment of Chris Gallo as Senior Vice President of Product Strategy and Andrea Paulson as Senior Vice President of Innovation and Technology. These strategic hires underscore PrimaLoft’s new strategic vision focused on a commitment to product innovation that enables authentic experiences while reducing environmental impact.

With an impressive track record at renowned brands like NOBULL, New Balance, Adidas, and Reebok, Gallo brings a deep expertise in apparel, outerwear, footwear, and accessories. His appointment highlights PrimaLoft’s ambition to deliver products that enable athletes and enthusiasts to pursue their passions. Gallo will play a key role in driving growth through product excellence and consumer-focused innovation.

“Chris’ background in both the footwear and apparel industry brings a fresh perspective to our product strategy, as we continue to redefine what’s possible in outdoor apparel and insulation technology,” said PrimaLoft President and CEO Anne Cavassa. “Chris has that intangible knack for spotting future market needs and translating them to relevant products that enthusiasts and athletes love. These skills, coupled with his gift of building powerful partnerships, are invaluable as we work to elevate our product, build our brand equity, and cement our market leadership in high performance, sustainable insulation.”

Paulson’s move from Saucony signals PrimaLoft’s strategic shift to user-driven product innovation that enables authentic experiences for outdoor enthusiasts. While at Saucony, Paulson spearheaded material development and innovation, led the Human Performance Lab, and helped shape the future of technical footwear. Poised to bring this background to PrimaLoft, her insights will drive the development of cutting-edge insulation materials that push the boundaries of both performance and sustainability.

“Andrea brings a unique blend of technical expertise and visionary product leadership to PrimaLoft,” said Cavassa. “Her deep understanding of material innovation and her passion for sustainability are exactly what we need to continue driving forward. Andrea sees the potential in every material and understands how to turn innovative ideas into impactful solutions. We’re excited to unleash her experience developing cutting-edge technologies with PrimaLoft.”

Shifting from traditional consumer brands to PrimaLoft, a company that partners with nearly 1,000 consumer brands, provides Gallo and Paulson with a unique opportunity to make a broader impact on the outdoor and apparel industries. As Cavassa approaches one year as PrimaLoft CEO, Gallo and Paulson will be key drivers for a brand vision focused on enabling active enthusiasts to pursue their ultimate passions in the outdoors, while effecting positive change for our environment.

About PrimaLoft:

PrimaLoft, Inc. is an innovation company based in Latham, NY, with offices in Xiamen, China. PrimaLoft specializes in high performance, sustainable insulation felt by you and the planet. From the most extreme conditions at the summit to a brisk walk in the park, PrimaLoft® technology provides you with industry-leading comfort and protection. PrimaLoft is committed to being Relentlessly Responsible™, using innovation to drive performance and sustainability. Each elevated, neither sacrificed. Originally developed for the U.S. Army as a water-resistant, synthetic alternative to down, PrimaLoft is always striving to provide the highest possible performance while reducing impact on the planet. Today, PrimaLoft is used by nearly 1,000 top global brands across outdoor, sport, lifestyle, home, fish & hunt, workwear, and footwear. PrimaLoft, Inc. is a subsidiary of Compass Diversified (NYSE: CODI). For more information, please visit primaloft.com, and follow PrimaLoft on Instagram, Facebook, and LinkedIn.

BIRMINGHAM, Ala. (Oct 2, 2024) — Moultrie, the leading innovator in trail camera and feeder technology, is excited to debut its new hunting film, RENDEZVOUS. This action-packed film follows professional snowboarders, Eric Jackson and Scotty Lago, as they embark on an epic DIY elk-hunting adventure in the Colorado wilderness.

RENDEZVOUS captures the beauty and excitement of hunting, as well as the camaraderie and teamwork that is essential for success when chasing these incredible animals. In the film, Eric Jackson joins Scotty Lago in support of Lago’s quest to fill his first elk tag. Stunning cinematography, breathtaking scenery, a growing friendship, and a thrilling hunt allow the viewers to experience a glimpse of chasing big game in the mountains.  In the end, RENDEZVOUS offers a front-row seat to the heart-pounding suspense and the awe-inspiring moments that define the hunting experience, while encapsulating the bittersweet moments that come at the end of a hunt.

RENDEZVOUS Presented by Moultrie is a must-watch for any hunter. The film is available now to watch on Moultrie Mobile’s YouTube https://youtu.be/I5cp8D2V6hk?feature=shared. For more information about Moultrie, please visit http://www.MoultrieProducts.com/.

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About Moultrie

Headquartered in Birmingham, Alabama, Moultrie is the leader in deer feeders and cellular trail camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. Moultrie is a business unit of PRADCO Outdoor Brands. PRADCO’s hunting brands include Ani-Logics, Whitetail Institute, Texas Hunter, Summit, Knight & Hale, and Code Blue. PRADCO Fishing manufactures and markets products for freshwater and saltwater anglers under 20+ brands, including Rebel, YUM, BOOYAH, War Eagle Custom Lures, Great Lakes Finesse, and Bomber.

 

 

SEATTLE, Wash. (Oct. 1, 2024) – Ryōken Instinct, the pioneer in premium dog treats for adventurous canines, is thrilled to announce it’s exclusive release of the Advent(ure) Calendar (MSRP $139), a first-of-its-kind holiday experience for dogs and their outdoor-loving humans. Designed to make the holiday season extra special, this premium boxed advent calendar offers 24 days of unique, high-quality, all-meat dog treats, with each day featuring a different ethically sourced protein.

“At Ryōken Instinct, we believe that every adventure, no matter how small, deserves to be shared with our dogs. Our Advent(ure) Calendar is more than just a collection of treats – it’s a daily ritual that brings humans and their best friends closer during the most magical time of year,” says the founder of Ryōken Instinct, Martha Santos.

Inspired by Ryōken Instinct’s award-winning bars and minis, the Advent(ure) Calendar is the perfect holiday gift for dog lovers who want to treat their companions to something truly special. Each treat in the calendar is crafted from a single, ethically sourced protein, ranging from beef to venison to quail to rabbit, offering a variety of flavors to keep your dog excited and engaged throughout December.

Key Features:

• 24 Unique Proteins: Each day offers a different all-natural, high-protein treat, ensuring variety in your dog’s diet while delivering essential nutrients.
• Ethically Sourced Ingredients: Every protein is sustainably sourced from trusted farms and fisheries, keeping both your dog and the planet healthy.
• No Fillers, No Cheap Ingredients: We guarantee no grains, legumes, or low-quality fillers, ensuring your dog gets only the best.
• Bonding Opportunity: The Advent(ure) Calendar creates a daily ritual for pet owners to pause, connect, and share a special moment with their dogs during this holiday season.
• Adventure-Ready Design: Beautifully packaged with Japanese heritage inspired graphics, this calendar will complement the holiday season for any dog-loving household.

Pricing and Availability

The Ryōken Instinct Advent(ure) Calendar is available for pre-order today, exclusively at ryokeninstinct.com. Don’t miss out on the early-bird price of $109 (price increases to $139 on November 1st). This unique gift is ideal for active dog owners and anyone seeking the perfect present for fellow dog parents. Inventory is limited and once sold out, it will not be restocked until next holiday season.

About Ryōken Instinct

Founded in 2022, Ryōken Instinct is dedicated to enriching the lives of dogs through exceptional nutrition and shared outdoor adventures. Known for its nutrient-dense, adventure-ready bars and treats, Ryōken Instinct handcrafts all their products in small batches using sustainably sourced ingredients. Every product is designed to enhance canine vitality and strengthen the bond between humans and their dogs. To learn more, visit ryokeninstinct.com and follow on instagram @ryokeninstinct.

For Media Inquiries:

Martha Santos

Founder, Ryōken Instinct

martha@ryokeninstinct.com

 

Edinburgh, Scotland (October 1, 2024) – Today, Ooni Pizza Ovens, the creator and leader of the home pizza oven market, is announcing the launch of the Ooni Karu 2 Pro Multi-Fuel Pizza Oven. The newest addition to Ooni’s award-winning Karu range, the Karu 2 Pro blends traditional wood-fired cooking with cutting-edge technology, setting a new standard in outdoor culinary experiences.

Building on over a decade of engineering excellence, the Ooni Karu 2 Pro Pizza Oven offers a spacious and versatile cooking surface designed to accommodate everything from family-sized pizzas to whole roast chickens, tomahawk steaks, and deep dish pies. With a 17-inch cooking surface and multiple fuel options, this oven is the ultimate tool for food enthusiasts looking to explore a wide range of culinary creations.

The Karu 2 Pro’s multi-fuel capabilities allow users to choose between wood or charcoal for that authentic smoky flavor or the convenience of gas with the optional Karu 2 Pro Gas Burner attachment (sold separately). The extra-large fuel tray ensures longer cooking times, making it easier than ever to maintain consistent heat throughout the oven.

“The Karu 2 Pro Pizza Oven is more than just an appliance; it’s an invitation to explore the endless possibilities of outdoor cooking,” said Kristian Tapaninaho, Founder and Co-CEO of Ooni. “When cutting-edge tech meets wood-fired cooking, we’re offering true versatility, control, and convenience. This oven is for those truly passionate about outdoor cooking.”

Say goodbye to guesswork with the Karu 2 Pro’s integrated Ooni Connect™ Digital Temperature Hub. This innovative feature first debuted in Ooni’s Koda 2 Max oven, allowing users to monitor the oven’s temperature via a front-mounted display or directly on their smartphone through Bluetooth connectivity. The Ooni app not only sends an alert when the oven reaches the perfect temperature but also provides insights and tips to ensure perfect results every time. Additionally, the Karu 2 Pro comes equipped with a digital food probe, enabling precise temperature monitoring of meats and other dishes as they roast to perfection.

Aesthetics meet functionality with the Karu 2 Pro’s extra-large glass door, which offers a clear view of all culinary masterpieces without the need to open the oven and lose heat. Thanks to Ooni’s ClearView™ technology, the glass door resists soot and ash buildup, ensuring a clean and visually appealing cooking experience, cook after cook.

Engineered for year-round use, the Karu 2 Pro’s powder-coated carbon steel shell is built to withstand the elements while retaining heat. This durability ensures that the Karu 2 Pro will be a centerpiece in any outdoor kitchen for years to come.

For more information about the Ooni Karu 2 Pro Multi-Fuel Pizza Oven visit www.ooni.com/products/ooni-karu-2-pro.

About Ooni

Founded by husband-and-wife team Kristian Tapaninaho and Darina Garland in 2012, Ooni Pizza Ovens revolutionized the outdoor cooking landscape and created a new category when they launched the world’s first portable pizza oven. Known for bringing portable pizza ovens to backyards all over the world, Ooni is a trailblazing company that creates products to elevate the joy of being together.

Ooni’s ovens give users the ability to cook authentic, flame-cooked pizza in just 60 seconds,  ready to start cooking in 25 minutes or less and heating up to 950 ˚F — twice the temperature of a home oven and the searing temperature you need for incredible Neapolitan-style pizza. Beyond pizza, Ooni’s ovens are capable of searing steaks to perfection, roasting vegetables and so much more.

In addition to offering award-winning ovens, Ooni has a comprehensive range of must-have accessories and carefully curated ingredients for pizza cooks, all available on ooni.com.

There is only one planet to make pizza on, and Ooni believes they have a responsibility to protect and restore it. Ooni’s annual Impact Report gives a detailed summary of their key focus areas, the progress they’ve made, and lays out what’s to come.

In 2022 Ooni became a Certified B Corp™. After undertaking a rigorous assessment and verification process, Ooni has joined a community of like-minded companies and leaders using business as a force for good.

To explore the full Ooni Pizza Ovens product range, visit ooni.com.

Media Contact

Meg Herrington, Backbone Media

meg.herrington@backbone.media

 

 

LANDER, Wyo. – Oct. 1, 2024 – The National Outdoor Leadership School (NOLS) and MSR^®, the manufacturer of WhisperLite™ stoves, have announced their “Get A Lot, Give A Lot” Partnership. From now through the end of October, all proceeds from each MSR^® WhisperLite™ stove purchased online through the MSR website will be donated to the NOLS Scholarship Fund.

The NOLS Scholarship Fund supports need-based funding each year so students can attend and participate in NOLS courses. The scholarships take into account unusual expenses and exceptional or changing circumstances. Scholarships can range from a small portion to more significant amounts of the course cost.

“At MSR, we believe in empowering the next generation of outdoor leaders and are delighted to support the NOLS Scholarship Fund with the proceeds from our renowned WhisperLite™ stove, a camping staple for over 25 years,” said Jess Chilinski, MSR Retail Marketing Manager. “We are long- time supporters of NOLS’ work in fostering student growth by building their confidence and growing their skills, and we are honored to support these future trailblazers in the outdoors.”

In addition to supporting the NOLS Scholarship Fund and as the stove of choice for NOLS expeditions, three recipe cards from the NOLS Cookery will be included with each WhisperLite™ stove sold during the “Get A Lot, Give A Lot” promotion.

“We thank MSR for their generous partnership and supporting our scholarship fund, which provides more opportunities for students to participate in NOLS courses,” stated Jeremy Cronon, NOLS Director of Partnerships. “We are especially excited about this promotion, as the WhisperLite is the stove of choice for NOLS expeditions. The trademark “whisper” of the Whisperlite is a welcome sound on NOLS expeditions, signaling that the food is on the way. We believe that eating well goes a long way in the backcountry and hope people who purchase in October will also try the recipes and enjoy a few of our favorites from the NOLS Cookery.”

For more information about NOLS and their courses, please check HERE.

For more information about MSR^® and WhisperLite™ stoves, please check HERE.

MEDIA IMAGES | LINK

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About NOLS

Established in 1965, the National Outdoor Leadership School (NOLS) is the leader in wilderness education. What began in a small cabin in Wyoming’s Wind River Mountain range has evolved into a global, multifaceted nonprofit school offering a proven leadership curriculum through expedition courses, wilderness medicine certifications, risk management training, and custom education solutions for organizations. Today, NOLS operates 14 campuses worldwide and provides classroom instruction in over 40 countries. The NOLS community includes over 930 active instructors who teach various outdoor skills, from mountaineering and sailing to wilderness medicine that empower students to step forward. www.nols.edu | @nols | 800.710.6657

About Mountain Safety Research^®

MSR has been engineering standard-setting, high-performance outdoor equipment since 1969. A commitment to quality manufacturing and innovation ensures customers are outfitted with the finest, most reliable gear available for outdoor adventures. MSR product lines include: stoves, fuel, cookware, water treatment and hydration systems, shelters, snowshoes, snow tools, and backcountry poles. The majority of MSR products are made in the company’s Reno, U.S.A. and Cork, Ireland manufacturing facilities. For more information, visit www.msrgear.com.

MEDIA CONTACTS NOLS

Kelli Lusk Communications Director

208.309.3793 | kelli_lusk@nols.edu

MSR/Verde

Alexa McRoberts

Verde Brand Communications 717.808.9653 | cdi@verdepr.com

North Vancouver, October 1st, 2024:

Conceived deep in the mountains and now traveling the world, Arc’teryx’s annual film tour features inspiring short  films that celebrate uncommon journeys into the mountains.  Each film project aims to take you around the world as athletes, individuals and awe-inspiring humans dispatch projects from  Yellowknife to Vail, The Alps to Mount Hasan.

Arc’teryx Presents will showcase nine films in total, returning to  stages and screens across the globe this winter, celebrating the  outdoors and the people who inspire, challenge and demand  change. The Arc’teryx Winter Film Tour will run from October  24 – December 14, 2024, and invites audiences to join for an  evening of inspiration and storytelling.

“The Winter Film Tour allows us an opportunity to reach guests  not just in the mountain towns, but across the largest cities in  the world. Working closely with local community partners and  bringing our athlete and friends of the brand stories to life on  screens across the globe! We hope guests leave feeling inspired  by the stories shown and ready for the mountains this winter”  said Meg Irvine, Community Program Manager, Arc’teryx.

The Winter Film Tour offers attendees the opportunity to check  out feature films premiering for the first time right in their  hometown and give back to their local community. This year’s  tour sees a roster of new and exciting venue stops, global  athlete attendance from the Arc’teryx athlete roster and most  importantly, 100% of ticket sales will be donated to local  partners. Alongside world premieres,Arc’teryx will also be  resurfacing some crowd favorite female-led films, including  Sandy Ward’s: Slides on the Mountain, Jamie Logan’s:  JAMIE, and Sylvia Forest and Danyelle Magnan: The Pass.  Alongside this, there will be Q&A sessions with featured  athletes, photo exhibitions, Arc’teryx gear giveaways, music,  refreshments, and more.

“Snowboarding truly is a place where art and sport collide. For  me being able to challenge and express myself physically and  creatively on my snowboard is the greatest gift. My hope is that  being able to capture these experiences through film and share  them in a unique way with the world inspires others to pursue  their passion.” said Elena Hight, Arc’teryx Snowboard  Athlete.

TOUR SCHEDULE – Find out when the Arc’teryx Winter Film Tour is coming to your city.

UNITED STATES:

New York: The Apollo – Thursday, October 24, 2024

Chicago: Music Box Theater – Thursday, November 7, 2024

Denver: The Oriental Theater – Thursday, November 7, 2024

San Francisco: Cowell Theater – Thursday, November 14, 2024

Los Angeles: El Rey Theatre – Tuesday, November 20, 2024

CANADA

Vancouver: Vogue Theatre – Friday, November 1, 2024

Calgary: Bella Concert Hall – Saturday, November 23, 2024

Toronto: Royal Theatre – Friday, November 8 & Saturday, November 9, 2024

Montreal: L’Olympia – Tuesday, December 10, 2024

EUROPE

Oslo: Vega Scene – October 24, 2024

London: BFI IMAX – October 30, 2024

Milan: Anteo Palazzo del Cinema – November 5, 2024

Zurich: Frame – November 7, 2024

Berlin: Zoo Palast – November 12, 2024

Stockholm: Biograf Rigoletto – November 14, 2024

Munich: ASTOR Film Lounge im ARRI – November 21, 2024

Paris: Le Grand Rex – November 28, 2024

As a brand, it is our responsibility to provide a platform for those making an impact in the industry, for athletes, changemakers, and  community leaders,” said Karl Aaker, VP of brand at Arc’teryx. “By elevating the voices in our community who are carving out  their own path and driving real change in the outdoors, it is our hope to inspire, educate, and encourage others to get outdoors,  to bring about positive change, and know there’s always a better way.”

Tickets range from $20 to $25 based on tour stop locations, with all proceeds donated to our community partners.  For more information about the Arc’teryx Winter Film Tour, visit https://events.arcteryx.com/film-tour/en.

About Arc’teryx

Arc’teryx is a Canadian company based in the Coast Mountains. Our design process is connected to the real world, focused  on delivering durable, unrivaled performance. Our products are distributed through more than 2,400 retail locations worldwide.  We are problem solvers, always evolving and searching for a better way to deliver resolved, minimalist designs. Good design  that matters makes lives better.

About Arc’teryx Presents

The stories Arc’teryx Presents supports celebrate the uncommon paths in the mountains, the people who hold true to their pure  love of mountain sport, and the communities that embody the belief that the mountains make us better.

For more information on The Arc’teryx Winter Film Tour, please contact media@arcteryx.com.

Steamboat Springs, CO – September 30, 2024 – Big Agnes, the Steamboat Springs-based outdoor equipment brand, will support three hikers who share the brand’s commitment to caring for the environment and enjoy spending time outdoors. The program will sponsor three ambitious thru-hikers, each one tackling a major trail in the United States – the Appalachian Trail, the Continental Divide Trail, and the Pacific Crest Trail.

Inspiring Adventure While Preserving Outdoor Spaces
As a company founded by people who live and breathe the outdoors, Big Agnes has always believed in the power of nature to inspire, challenge, and connect. The 2025 Thru Hike Sponsorship aims to support individuals who share the same passion while promoting responsible trail use and environmental consciousness. The brand would like to support the members of the community that not only enjoy the outdoors, but advocate for protecting them and making them more inclusive for future generations.

“At Big Agnes, it’s not just about making gear—it’s about fostering a community that respects the environment and celebrates the joy of outdoor adventure,” said Bill Gamber, Big Agnes co-founder and president. “Through this sponsorship, we hope to empower hikers from all walks of life to accomplish their adventure goals while supporting them in raising awareness for the environment. We hope this is just the beginning of a long-term program that will grow and evolve in the years to come.”

Who Should Apply?
Big Agnes encourages any hikers who plan to thru-hike one of the three major US trails—the Appalachian Trail, the Continental Divide Trail, or the Pacific Crest Trail in 2025 to apply.

Key criteria for applicants include:

• Planning to thru-hike one of the three major US trails in 2025.
• Commitment to Leave No Trace principles and environmental stewardship.
• Enthusiastic about sharing their journey on Instagram and/or TikTok.
• Embracing diversity and inclusion on the trail.
• 18 years of age or older, residing in the USA or Canada.

How Big Agnes will Support
The selected applicants will receive full gear kits  from Big Agnes including tent, sleeping bag, sleeping pad, backpack, and apparel ensuring they have the equipment needed to thrive on the trail. Additionally, they will benefit from ongoing gear support and trail assistance from the Big Agnes team throughout their journey. The program is designed to enhance each ambassador’s hiking experience while spotlighting their adventures across social platforms to inspire and engage the broader outdoor community.

Apply Now
Thru-hikers eager to get on the trail and work with the brand can apply online at  . The application deadline is October 15, 2024.

About Big Agnes: Named for a peak in the nearby Mt. Zirkel Wilderness, Big Agnes®, Inc. is located in Steamboat Springs, Colorado, and was founded there in 2001. The company produces award-winning sleeping bags, pads, tents, packs, insulated apparel, camp furniture and backpacks. For more information, visit www.bigagnes.com or call 1-877-554-8975.

For more information, contact:

Brandon Martinez

brandon.martinez@backbone.media

 

 

Portland, Oregon (September 26, 2024) – Rumpl, inventor of the Technical Blanket category and the Original Puffy Blanket, proudly announces the launch of its third fire-resistant blanket – the Takibi Blanket – with Portland-based Japanese camping brand Snow Peak.

The 50 x 70” throw-size blanket addresses the threat of stray sparks or embers while keeping users warm around the fire. This flame-resistant blanket won’t be impacted when the campfire changes course or when a few stray embers jump from the logs.

Takibi, the Japanese word for bonfire, is the catalyst for the collaboration. Takibi Time is known in Japan as an opportunity to gather together around the campfire, relax, reflect and reconnect to nature. The Snow Peak x Rumpl collaboration is designed for this exact use case and complements several Snow Peak camping products within its collection.

After a successful partnership in 2020, followed by a sequel in 2022, this third iteration brings consumers a new limited-edition design that combines Rumpl’s proprietary 100% post-consumer recycled NanoLoft® insulation with its fire-resistant ripstop Takibi material. Twelve recycled plastic bottles are used to make the latest Takibi Blanket. The design features a cape clip hardware that allows users to sport the blanket hands-free around their shoulders—ideal for sitting around the bonfire.

“We’re excited to collaborate with Rumpl for a third season on a piece that reflects both brands’ passion for craftsmanship and outdoor living,” said Noah Reis, chief operating officer at  Snow Peak USA. “This new collection continues to draw inspiration from the tradition of Takibi Time, where the beauty of gathering around a fire is central. Each item not only provides functional warmth but is designed to deepen the connection between people and nature. Together with Rumpl, we’re committed to creating products that enhance these shared outdoor experiences with lasting quality and thoughtful design.”

Both Rumpl and Snow Peak center around creating a healthy and thriving earth. Snow Peak is working towards 100% clean energy for raw materials and manufacturing. Similarly, Rumpl looks to the future responsibility by way of its 100% post-consumer recycled materials used in the lineup of products and through multiple sustainability initiatives, recounted in its 2023 report.

“Collaborating with Snow Peak again was a natural choice, given our shared commitments to crafting high-quality, utilitarian products for gathering outdoors,” said Wylie Robinson, CEO and founder of Rumpl.

“Our flame-resistant Takibi collaborations have become a Rumpl fan favorite, and we’re excited for a third iteration that demos our blanket technology and enriches your time spent around the fire.”

The limited edition NanoLoft® Takibi Blanket will be available for purchase for $200 on September 26 through Rumpl and Snow Peak’s e-commerce sites and in select Snow Peak stores and retail partners.

For more information regarding Rumpl, please contact Rumpl’s PR Manager, Scout Petersen, scout@purpleorangepr.com, and for more information regarding Snow Peak, please contact Snow Peak’s PR Account Director, Amy May, amymay@jamcollective.net.

About Rumpl:

Born of van life and enjoyed by adventure seekers everywhere, Rumpl exists to enrich the outdoor experience through versatile, high-performance comforts. Rumpl is the inventor of The Original Puffy Blanket and the originator of the technical blanket category. The brand’s products enhance places and pursuits, from mountains to beaches and every adventure in between. Rumpl’s vision is to get more people outdoors, comfortable and prepared for whatever unfolds. Learn more at www.rumpl.com.

About Snow Peak:
Founded in Japan in 1958, Snow Peak is a camping brand serving customers in the USA for more than 20 years, with a mission to unite people and alleviate the stresses of modern life through time gathering outside. Its Japanese-designed, lifetime-guaranteed camping equipment serves as a catalyst for restorative experiences in nature. Focused on bringing people together, Snow Peak operates immersive retail locations in Portland and Brooklyn, and offers hospitality experiences through its restaurant Takibi, and campground, the Long Beach Campfield.

 

Boulder, Colo. (Sept. 25, 2024) – Krimson Klover debuts its new sweater, midlayer and fleece collections for Fall/Winter 2024.  Krimson Klover is an outdoor brand powered by women who are passionate about living a life fueled by outdoor adventure, meaningful connection, and giving back.

“This time of year, as the brisk mornings and evenings set in, is one of our favorites at Krimson Klover,” said Rhonda Swenson, Founder of Krimson Klover. “It’s the cue to pull out the cutest and coziest Krimson Klover apparel to keep you looking fashionable, confident and feeling warm as we head into the cold weather months.”

The new Fall line proudly features meticulously crafted pieces made from premium, long lasting materials, carefully selected from trusted suppliers and manufacturing partners. Krimson Klover is rooted  in slow fashion with a dedication to craftsmanship, sustainable values, and elegance woven into each and every garment. This new collection continues to empower women of all backgrounds to live boldly.

The chic new collection features cozy layers that are both practical and fashionable, made for enjoying a crisp morning stroll through snow-covered streets, skiing a favorite run and enjoying a hot toddy on top of a mountain.

Key new styles from the Fall Fashion collection include:

• Annie Shacket Long– insulated with Responsibly Sourced 600 fill power Down, keeps wearers warm while ensuring a versatile and fashionable look for any winter adventure. MSRP $259
• Veronica Cardigan– open cardigan, featuring a flattering longer length and warm playful speckled yarn. The merino wool used in this blended yarn is certified with the Responsible Wool Standard. MSRP $319
• Montrose Sweater – a relaxed fit sweater made with RWS Merino Wool and Baby Alpaca fibers. A great take on a classic turtleneck sweater that you’ll be grabbing for all winter. MSRP $209
• Snowflake Sweater– sporty style combined with a soft luxe baby alpaca yarn is the perfect statement sweater. MSRP $310
• Sophia Cardigan– this sophisticated cardigan is crafted in Peru from a blend of luxe Alpaca fibers ensuring a combination of comfort, style and warmth. MSRP $349

For more information about Krimson Klover and for its current collections, please visit krimsonklover.com. Sign up for the newsletter or follow along on social media on Facebook, Instagram,  Tik Tok,  and Pinterest.

Links to digital media assets:

• NEW Fall Fashion Sweaters
• NEW Mid Layers and Fleece Layers

About Krimson Klover

Krimson Klover was founded in 2009 and brings performance, comfort and style to your everyday adventures. Krimson Klover creates playful, mountain-inspired apparel using low impact fabrics and responsible sourcing with a commitment to elevating women. Krimson Klover is an outdoor & lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection, and giving back. Krimson Klover doesn’t just design high-performance base layers, durable hiking shorts, stay-put swimsuits, or fun and flirty dresses. Krimson Klover designs clothing that empowers you to pursue your passions. https://krimsonklover.com