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OARS Founder George Wendt To Be Inducted Into River Runners Hall of Fame

The John Wesley Powell River History Museum will induct a class of three influential river runners into the River Runners Hall of Fame during their annual benefit banquet in Green River, Utah on September 29. Gaylord Staveley, Kenny Ross and OARS founder George Wendt will be honored at the event. OARS Vice President, Steve Markle…

Swiftwick Adds World’s Strongest Man to Athlete Roster

Swiftwick, the performance sock company with the “best socks you will ever wear guarantee,” announces it has signed Hafthor Bjornsson, World’s Strongest Man, as its newest elite athlete. Bjornsson joins the Swiftwick team as the brand captures the fitness market with the new Flite XT™, the world’s first dedicated cross-training sock.   Bjornsson was born…

Farm to Feet releases second film in its American Made video series

At its 5th Anniversary celebration at Outdoor Retailer, Farm to Feet premiered the first film in its American Made video series which brings the personalities profiled on Farm to Feet’s packaging to life.Today, the North Carolina based sock brand released its second film featuring Joseph Benson, a material handler at Farm to Feet yarn supplier Kent Wool.  Joseph’s story centers on his creative side and his love…

Lizard Skins announces first-ever Outdoor Trail Grant Program: Three $1500 grants to go to Lizard Skins direct dealers

Lizard Skins announces first-ever Outdoor Trail Grant Program Three $1500 grants to go to Lizard Skins direct dealers   AMERICAN FORK, Utah (Sept. 15, 2018) – Lizard Skins launches it’s first-ever trail grant program to begin the first day of Interbike 2018. The Lizard Skins Outdoor Trail Grant will award three $1,500 grants to Lizard…

World CleanUp Day Begins Now and the US has Millions of Participants

DENVER, CO – September 14, 2018 – World Cleanup Day has commenced and is the largest civic action in human history.  Launched minutes ago in Fiji, communities in every US State and territory will be participating. We finish the cleanup in American Samoa, nestled in the Pacific Ocean next to the International Date Line.  Millions…

World’s Longest Staff Meeting Comes to an End

World’s Longest Staff Meeting Comes to an End Staff from sister companies Big Agnes, Honey Stinger and BAP complete 740-mile hike across Colorado on Continental Divide Trail   STEAMBOAT SPRINGS, Colo. (Sept. 17, 2018) – After three months of nearly non-stop hiking, biking and riding, employees from Big Agnes, Honey Stinger and BAP have completed their “Border…

Beeline Builds on Mobile Success to Support Brick and Mortar Bike Shops

Over the past five years, Beeline Bikes has grown into the country’s largest full-service mobile bike shop. To support its mobile franchisees, Beeline has developed and optimized the most advanced service scheduling and online fulfillment software in the cycling industry. Today, Beeline and its parent company, Accell North America, announced that the Powered by Beeline platform will become available…

MSR® Renews its Partnership with American Alpine Club for 2018

Mountain Safety Research (MSR®) is proud to extend its partnership with the American Club and its Craggin’ Classic Series, the national grassroots climbing festival, for the third year in a row. The Craggin’ Classic Series travels to seven locations around the country, and MSR will be supporting select events. The American Alpine Club has been…

Petzl Partners with The Craggin’ Classic Series To Send An Important Message to Climbers

Showcasing its ongoing commitment to education and improving safety for climbers, Petzl is going on tour to educate climbers on the importance of wearing helmets at the climbing crag. This educational tour is part of the American Alpine Club’s Craggin’ Classic Series–the country’s only nationally-touring, grassroots climbing festival which travels to seven world-class climbing locations…

swrve® introduces – TRANSVERSE -, a new line of bottoms to their lineup

swrve® inc, known for their durable and eminently wearable outdoor apparel, has added the new  – TRANSVERSE – collection to their selection of bottoms. The – TRANSVERSE – fabric boasts 4-way stretch, abrasion resistance, DWR, quick dry times, excellent breathability, soft and wicking French terry interior and a crisp drape. The ideal weight and technical…