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Dovetail Workwear Partners with Locally, Leading Online-to-Offline Shopping Solution, to Amplify Retailers and Enhance Customer Experience

April 15, 2024

Media Contact

Charlotte Daher de Garcia / CGPR /

PORTLAND, OREGON (April 15, 2024) –Dovetail Workwear, the largest exclusively women’s workwear brand in the world, announces its partnership with Locally, a leading technology provider bridging online and offline retail, to streamline the way consumers purchase Dovetail’s innovative apparel, while driving foot traffic and revenue for the brand’s nationwide network of retail partners.

With integration on, Locally’s advanced software seamlessly displays real-time inventory information from Dovetail’s brick-and-mortar retailers directly on the brand’s website. Customers may now browse and purchase online, then conveniently pick up their desired products from a nearby retailer, bridging the gap between online shopping and an in-person experience.

“At Dovetail, we’re committed to providing an exceptional shopping experience for our customers,” says Katie Copeland, National Sales Director at Dovetail Workwear. “By partnering with Locally, we’re able to offer a seamless omnichannel experience that meets customers wherever they prefer to shop and connect our passionate community of hardworking women with our innovative apparel through convenient local pick-up options.”

The benefits of the partnership extend beyond convenience for customers, as local retailers now have a tremendous opportunity for increased visibility and foot traffic, as their in-store Dovetail products are showcased directly to a vast audience of online shoppers. With ease, online customers can discover which nearby stores carry their desired items, forging stronger connections between brands, vendors, and communities.

“As Dovetail Workwear is the only workwear brand for women, their consumers are incredibly passionate,” says Mike Massey, CEO at Locally. “Our technology platform enables the brand to connect to their consumers with their preferred product at the local level enhancing the efficiency of the purchase process. We look forward to being part of their continued success.”


About Locally  

Locally creates an integrated shopping experience for consumers by bridging online and offline retail. With proprietary technology implemented by over 1,000 major brands, Locally is the industry leader in online-to-offline shopping solutions. Locally’s tools are powered by real-time inventory from over 30,000 retailers worldwide and are utilized by millions of shoppers every month. To learn more about Locally’s online-to-offline shopping solutions, visit

About Dovetail Workwear

Founded in 2018 and based in the Pacific Northwest, Dovetail Workwear is the largest exclusively women’s workwear brand in the northern hemisphere made by women, for women, and with women. From the skilled tradeswomen to the backyard gardener, Dovetail Workwear makes all-season, all-reason utility apparel that performs and protects without compromising form and function. Utilizing eco-conscious fabrics, ethical sourcing and manufacturing, and available in inclusive sizing, Dovetail Workwear is online and in over 500 retail locations across North America. Get dirty with Dovetail at @dovetailworkwear.

Dovetail Media Contact:  Abigale Youcha / Akimbo Communications /

Locally Media Contact: Charlotte Daher de Garcia / CGPR /