Krimson Klover Releases New Spring and Summer Collection that Inspires Women to Live Boldly

Krimson Klover, an outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back, just released its new 2023 spring and summer collection. With new swimwear, sun shirts, bike and hike pieces this new collection features rejuvenated prints, bright colors and optimistic graphics that are built for women outside and on the move.

 

“Our Spring and Summer 2023 collection is designed to take you outside and follow you along any journey you choose to embark on. Each piece was conceptualized with multi-use adventure in mind,” says Rhonda Swenson, Founder  of Krimson Klover. “We dug our hands in the sand, rode our bikes through the hills, swam through the waves and immersed ourselves in the joy of playing again. The spirit of this collection is rooted in this energy and exemplifies a renewed focus on the brand’s foundation.”

 

A key value for Krimson Klover is focusing on slow fashion by creating ethically-sourced, multi-sport apparel that looks fantastic and performs season after season. Pieces are multipurpose and can be a go-to pair of paddling shorts and a favorite pair of poolside shorts all in one. All pieces are made with durable and comfortable materials that withstand the wear and tear of an active lifestyle. 

Key collections for spring and summer – 

 

Swimwear – From lakeside SUP to beaches and boardwalks, Krimson Klover’s swimwear collection offers the comfort and style you need for a day by the water. The performance materials have UPF 50+ sun protection and 4-way stretch for exceptional fitting styles that are comfortable for kayaking or sunbathing and everything in between. Plus, the swimwear comes in eye-catching colors and prints, some styles are reversible – print on one side and solid on the other for added versatility. Key pieces in the collection include Gabi Top, Nokini Bottom and Chelsea One Piece.

 

Sunshirts – Krimson Klover’s new sunshirts have UPF 40 protection and come in a variety of silhouettes, and are designed for many outdoor activities. These lightweight, breathable and quick-drying tops help protect from the sun, while staying dry and comfortable in Krimson Klover’s signature colorful graphics. Key sunshirt styles include Hallie Hoodie Sunshirt, Sara Long Sleeve Sunshirt and Tori Shortsleeve Sunshirt.

 

Hike & Bike – Explore the trails on foot or by bicycle with the durable, stretchy materials and bold mountain-inspired graphics in the Hike & Bike Collection. Offering lightweight, quick-drying tops and full-range of motion shorts in various lengths, perfect for biking in the foothills, trekking up a mountain pass or taking a stroll around town. Key pieces include Sienna Short, Vida Jersey and Kerry Skort. 

 

Let’s Play – Tee off in Krimson Klover’s golf, tennis and pickleball apparel. Made with performance-ready fabrics built to stay strong while playing hard. Breathable, plant-based fibers with 4-way stretch, moisture wicking and odor control properties make these styles perfect for mornings spent on the greens and afternoons on the court. Top pieces in the collection include Peyton Sleeveless Top, Avery Skort and Clara Dress. 

 

For more on Krimson Klover please visit krimsonklover.com and sign up for the newsletter or follow along on social media on Instagram, Facebook and TikTok. 

 

About Krimson Klover 

Krimson Klover was founded in 2009 and brings performance, comfort and style to your everyday adventures. Krimson Klover creates playful, mountain-inspired apparel using low impact fabrics and responsible sourcing with a commitment to elevating women. Krimson Klover is an outdoor & lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection, and giving back. Krimson Klover doesn’t just design high-performance base layers, durable hiking shorts, stay-put swimsuits, or fun and flirty dresses. Krimson Klover designs clothing that empowers you to pursue your passions. https://krimsonklover.com/ 

G-Form, the Innovative Sports Protection Brand, Unveils Complete Brand Refresh, Positioning Company for Future Growth

– G-Form, a leading technology-driven sports protection brand, today unveiled the most robust brand transformation in the company’s history, revamping its strategy and platform. It includes a new vision, mission, value proposition, and promise through a creative and messaging refresh. G-Form will utilize expanded marketing initiatives to generate increased consumer engagement, retail tools for brand partners, partnerships with athletes, ambassadors and content hubs. Debuting November 1, the “Go Next Level” platform enables athletes of all levels to perform their best. The fundamental idea, “There’s you, then there’s G-Form you,” reinforces the promise that G-Form forges personal consumer connections by removing barriers, instilling confidence, and unlocking potential, empowering all athletes to go further, faster, and higher.

In partnership with Avalanche Marketing, G-Form conducted research over this past year exploring the mindset of its employees, partners, and core consumers, both brand loyal and those new to G-Form. This discovery phase examined perceptions about what the current products deliver and overall brand perception.

“With our third consecutive year of record growth and sales up 25% over 2021, now is the time to make a bold statement about who we are and prepare for the future,” said Steven David, vice president of global marketing at G-Form. “The new brand platform not only reinforces the fact that we have the strongest line of sports protection in mountain bike, baseball and soccer, but also, gives enthusiasts and professional athletes the premier technology to push themselves to be their very best.”

This revitalized ecosystem of marketing revolves around the new brand promise: “We help serious athletes exceed their goals through product, messaging, culture and purpose.” The foundation pillars of this brand promise are: G-Form will not launch a product unless it helps serious athletes exceed their goals; marketing communications across all functions must be consistent letting serious athletes know G-Form will partner with them in exceeding their goals; and lastly, company culture will be focused on athletic performance.

Partnerships across mountain bike, baseball, soccer and over 50 Major League Baseball players along with professional sports clubs, include: Perfect Game Baseball, the world’s largest elite baseball scouting service; EMBN (the Electric Mountain Bike Network); the e-MTB content hub; and PMC Unpaved, the off-road fundraising event for Pan-Mass Challenge.

About G-Form: www.g-form.com

Brown Folks Fishing Tackles Racism and Inequality in Fishing Industry with New Pledge

Brown Folks Fishing (BFF), an organization committed to building community and expanding access among Black, Indigenous, and People of Color (BIPOC) in fishing and its industry, has launched the Angling for All Pledge. The pledge seeks to dismantle systemic barriers to entry and participation at all levels of the fishing industry. Joining the effort as the inaugural pledgee is The Orvis Company.

“Fishing has deep roots in the BIPOC community, yet our voices are vastly underrepresented,” says Tracy Nguyen-Chung, executive director of BFF. “We are proud to launch the Angling for All Pledge which establishes a commitment to equity and inclusion in the angling community. It is an opportunity for those within the fishing industry to cultivate the knowledge and understanding necessary to eliminate barriers and commit to radical and lasting change.” 

The Pledge has been in development since late 2018 and is inspired by the work of Teresa Baker and the Outdoor CEO Diversity Pledge. It establishes a commitment to addressing racism and inequality throughout a pledgee’s internal culture, consumer-facing behaviors, and broader community. At its core is a curriculum developed by Brown Folks Fishing in partnership with Erica Nelson and Sydney Clark of REAL Consulting, an organization that works with clients to develop strategies for anti-racist organizational culture. The curriculum provides education and resources for brands and organizations to enhance equity and diversity across staff, executive teams, athletes, ambassadors, guides, and throughout the organization’s media and marketing.

“As Indigenous and Black women, our work at REAL builds upon our own experiences and perspectives, as well as those of other marginalized people,” says Erica Nelson of REAL Consulting. “The goal of the Angling for All curriculum is to identify issues of access and participation in the outdoors and provide the tools and resources necessary to move forward in solving these issues. Not all individuals or organizations are the same. We will work with businesses and professionals on an individual basis to establish a custom set of programming and initiatives that set participants on their own unique paths to eliminating barriers and creating change in the industry. Our workshops invite everyone, regardless of their background, to add to the narrative and ensure that it is continuously evolving and culturally relevant.”  

As the inaugural pledgee, Orvis will work with REAL Consulting and Brown Folks Fishing to move through the pledge curriculum and create a plan of action upon completion.  

“We are honored and grateful to have such a strong partnership with Tracy and the team at Brown Folks Fishing,” says Simon Perkins, Orvis president. “Their mission to build capacity, access, resources, visibility, and a solid community for anglers of color makes the sport stronger, and we are excited to sign the pledge as an acknowledgment of our commitment to this critical work. This is an opportunity for us to explore our own blind spots and unconscious biases and an important step forward in Orvis’s history of passion and commitment to access, inclusion, and stewardship in fly fishing.”

Those who successfully complete the Pledge will have the opportunity to be included in the BFF Directory, which features Brown Folks Fishing’s recommendations for guides, instructors, experiences, shops, brands, and organizations from across the industry committed to equity and inclusion. The Directory will be available publicly as an information resource to anglers.

Guides, instructors, outfitters, media platforms, organizations, brands, companies, and other professionals across the fishing industry are encouraged to apply. For more information and to apply to the Pledge, please visit: www.brownfolksfishing.com/pledge

###

ABOUT BROWN FOLKS FISHING

Brown Folks Fishing is a community-based organization founded in 2018 by and for Black, Indigenous, and People of Color (BIPOC) anglers. We cultivate community for BIPOC in fishing and its industry. BFF is a space to build together and a movement to expand access. We do our work through storytelling, grassroots organizing, events, and community-building.

Our work is as much about stoke as it is about our survival. We seek to reimagine fishing as a gateway to conservation. We reimagine because the framework of conservation as it exists is deeply rooted in white supremacy, erasure, and colonialism. We reclaim and lift up the narratives that Black and Brown people have with deep roots in fishing, and connection to land, water, and community. By reclaiming these roots, we can shift the narrative around who is, can, and should be on the water; whose full selves can be brought to the water.

www.brownfolksfishing.com

ABOUT REAL CONSULTING

REAL (Reconcile, Evolve, Advance, Lead) Consulting believes that anti-racist education involves a life-long commitment to the practice of seeking to understand ourselves, people, and our shared environment. REAL strives to build a customized durable foundation for clients at all points in their journey toward an anti-racist organizational culture. We reach this together by emphasizing personal reflection, interdisciplinary historical analysis, and compassion for people. Founded in 2018, Sydney Clark and Erica Nelson saw the need to weave our personal stories into our curriculum led with storytelling combined with executive leadership development, as this builds authenticity and trust toward a more equitable outdoor community.

https://www.consultreal.org/

ABOUT ORVIS COMPANY

Founded in 1856, we believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., and maintains a network of over 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. We promise to open the door to extraordinary outdoor experiences, and to protect nature by committing 5% of our pretax profits each year to conservation efforts worldwide. www.orvis.com

Rerouted Receives Seed Funding for Technology Development and Marketing Initiatives

Albuquerque, NM — Rerouted is proudly announcing their first institutional investments from SCAPE Investment Fund 6 & GOS Capital, followed by a number of local angel investors. Rerouted is working to revolutionize the Outdoor Resale Industry by making it easier than ever for people and businesses to buy, sell and donate used outdoor gear online. Rerouted’s technology makes it as easy to choose used gear as it is to consume new products. Rerouted’s mission is to facilitate access, education and sustainability to inspire the next generation of wilderness advocates.

Rerouted is excited to announce the SCAPE Investment Fund 6 as our lead investor. They were joined by fellow VC, Scott Goodman of GOSCapital. Additionally, this round included 5 angel investors – including: John Wolgamott, RJ & Hannah Jenkins, Rick Shor and David & Lodie Grubb. The team would like to thank all their investors for their continued confidence and belief in Rerouted. 

Below are some quotes from Rerouted’s Seed Investors –

“SCAPE Investment Fund 6 is excited to partner with Rerouted as they address the timely issue of buying and selling used outdoor gear.  They have a strong team that is poised to take their success to the next level.” – Elizabeth Marsh, Executive Director, SCAPE Investment Fund 6

“Rerouted is the tip of the spear in the outdoor gear industry’s transition to the circular economy. While it’s great that the big players like Patagonia and Timberland are offering platforms for resale of their used gear, Rerouted is curating a community and marketplace to make choosing used outdoor gear easier for everyone.” – Hannah Jenkins, Rerouted Angel Investor

Rerouted is excited to announce SCAPE’s board representative, Cole Sandau. His passion for wilderness and experience as a successful tech entrepreneur will be an invaluable asset to the team moving forward. This funding will allow them to streamline their user experience, automate more processes and increase brand awareness. 

Rerouted is continuing to raise funding to accelerate the growth of their platform solution. Feel free to contact their CEO, Chap Grubb, with any questions at chap@rerouted.co.

About Rerouted

Rerouted is an online platform solution that helps people & businesses buy, sell or donate their used gear online. They are utilizing modern technology to streamline the process from start to finish. They are developing tools & software that will empower people & local gear stores to get their gear back out to the next generation of wilderness advocates.

Learn more online at rerouted.co

The All-Natural Healing Brand Making a Positive Impact: Clayer

Clayer, an all-natural healing brand, is proud to offer efficient, healthy and eco-friendly products at affordable price!

Clayer’s mission is to leave a positive impact on the world, their slogan is “Moving Forward”, which means that together we can achieve a better future, not only for your health, but also for the planet and the next generations.

Clayer’s product line includes recovery, first-aid, skin care, and pet care products. All of their products are made with all-natural ingredients and are free from harmful chemicals.

  • Their recovery products are designed to help athletes and active individuals recover from injuries and improve their overall performance.
  • Their first-aid products are perfect for everyday use and are gentle on the skin. and for the outdoorsy.
  • Their skin care products are designed to nourish and rejuvenate the skin.
  • Their pets care products are made with natural ingredients and are safe for dogs and cats of all ages.

The ingredients are scientifically proven and are certified 100% natural & non-toxic. The products proudly made in USA are chemical-free and are in eco-friendly packaging.

These products have been tested, used and recommended by top influencers worldwide since 2016.

“We believe that everyone deserves access to safe and effective products that promote healing and overall wellness. We are passionate about making a positive impact on the world and are committed to using sustainable and eco-friendly practices in all aspects of our business.” – Tibs Parise Founder and CEO

Clayer’s products are available for purchase on www.ClayerWorld.com, and they offer free shipping on all orders. They also offer a satisfaction guarantee, “It works or your money back” so customers can try their products risk-free.

The founder believes that a business exists to support and help people, so if Clayer products do not help you, Clayer does not deserve your money. Simple.

Brown Folks Fishing Tackles Racism and Inequality in Fishing Industry with New Pledge

Brown Folks Fishing (BFF), an organization committed to building community and expanding access among Black, Indigenous, and People of Color (BIPOC) in fishing and its industry, has launched the Angling for All Pledge. The pledge seeks to dismantle systemic barriers to entry and participation at all levels of the fishing industry. Joining the effort as the inaugural pledgee is The Orvis Company.

“Fishing has deep roots in the BIPOC community, yet our voices are vastly underrepresented,” says Tracy Nguyen-Chung, executive director of BFF. “We are proud to launch the Angling for All Pledge which establishes a commitment to equity and inclusion in the angling community. It is an opportunity for those within the fishing industry to cultivate the knowledge and understanding necessary to eliminate barriers and commit to radical and lasting change.” 

The Pledge has been in development since late 2018 and is inspired by the work of Teresa Baker and the Outdoor CEO Diversity Pledge. It establishes a commitment to addressing racism and inequality throughout a pledgee’s internal culture, consumer-facing behaviors, and broader community. At its core is a curriculum developed by Brown Folks Fishing in partnership with Erica Nelson and Sydney Clark of REAL Consulting, an organization that works with clients to develop strategies for anti-racist organizational culture. The curriculum provides education and resources for brands and organizations to enhance equity and diversity across staff, executive teams, athletes, ambassadors, guides, and throughout the organization’s media and marketing.

“As Indigenous and Black women, our work at REAL builds upon our own experiences and perspectives, as well as those of other marginalized people,” says Erica Nelson of REAL Consulting. “The goal of the Angling for All curriculum is to identify issues of access and participation in the outdoors and provide the tools and resources necessary to move forward in solving these issues. Not all individuals or organizations are the same. We will work with businesses and professionals on an individual basis to establish a custom set of programming and initiatives that set participants on their own unique paths to eliminating barriers and creating change in the industry. Our workshops invite everyone, regardless of their background, to add to the narrative and ensure that it is continuously evolving and culturally relevant.”  

As the inaugural pledgee, Orvis will work with REAL Consulting and Brown Folks Fishing to move through the pledge curriculum and create a plan of action upon completion.  

“We are honored and grateful to have such a strong partnership with Tracy and the team at Brown Folks Fishing,” says Simon Perkins, Orvis president. “Their mission to build capacity, access, resources, visibility, and a solid community for anglers of color makes the sport stronger, and we are excited to sign the pledge as an acknowledgment of our commitment to this critical work. This is an opportunity for us to explore our own blind spots and unconscious biases and an important step forward in Orvis’s history of passion and commitment to access, inclusion, and stewardship in fly fishing.”

Those who successfully complete the Pledge will have the opportunity to be included in the BFF Directory, which features Brown Folks Fishing’s recommendations for guides, instructors, experiences, shops, brands, and organizations from across the industry committed to equity and inclusion. The Directory will be available publicly as an information resource to anglers.

Guides, instructors, outfitters, media platforms, organizations, brands, companies, and other professionals across the fishing industry are encouraged to apply. For more information and to apply to the Pledge, please visit: www.brownfolksfishing.com/pledge

###

ABOUT BROWN FOLKS FISHING

Brown Folks Fishing is a community-based organization founded in 2018 by and for Black, Indigenous, and People of Color (BIPOC) anglers. We cultivate community for BIPOC in fishing and its industry. BFF is a space to build together and a movement to expand access. We do our work through storytelling, grassroots organizing, events, and community-building.

Our work is as much about stoke as it is about our survival. We seek to reimagine fishing as a gateway to conservation. We reimagine because the framework of conservation as it exists is deeply rooted in white supremacy, erasure, and colonialism. We reclaim and lift up the narratives that Black and Brown people have with deep roots in fishing, and connection to land, water, and community. By reclaiming these roots, we can shift the narrative around who is, can, and should be on the water; whose full selves can be brought to the water.

www.brownfolksfishing.com

ABOUT REAL CONSULTING

REAL (Reconcile, Evolve, Advance, Lead) Consulting believes that anti-racist education involves a life-long commitment to the practice of seeking to understand ourselves, people, and our shared environment. REAL strives to build a customized durable foundation for clients at all points in their journey toward an anti-racist organizational culture. We reach this together by emphasizing personal reflection, interdisciplinary historical analysis, and compassion for people. Founded in 2018, Sydney Clark and Erica Nelson saw the need to weave our personal stories into our curriculum led with storytelling combined with executive leadership development, as this builds authenticity and trust toward a more equitable outdoor community.

https://www.consultreal.org/

ABOUT ORVIS COMPANY

Founded in 1856, we believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities. Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S and the U.K., and maintains a network of over 400 dealers worldwide as a trusted source of discovery and adventure in the natural world. We promise to open the door to extraordinary outdoor experiences, and to protect nature by committing 5% of our pretax profits each year to conservation efforts worldwide. www.orvis.com

Rerouted Receives Seed Funding for Technology Development and Marketing Initiatives

Albuquerque, NM — Rerouted is proudly announcing their first institutional investments from SCAPE Investment Fund 6 & GOS Capital, followed by a number of local angel investors. Rerouted is working to revolutionize the Outdoor Resale Industry by making it easier than ever for people and businesses to buy, sell and donate used outdoor gear online. Rerouted’s technology makes it as easy to choose used gear as it is to consume new products. Rerouted’s mission is to facilitate access, education and sustainability to inspire the next generation of wilderness advocates.

Rerouted is excited to announce the SCAPE Investment Fund 6 as our lead investor. They were joined by fellow VC, Scott Goodman of GOSCapital. Additionally, this round included 5 angel investors – including: John Wolgamott, RJ & Hannah Jenkins, Rick Shor and David & Lodie Grubb. The team would like to thank all their investors for their continued confidence and belief in Rerouted. 

Below are some quotes from Rerouted’s Seed Investors –

“SCAPE Investment Fund 6 is excited to partner with Rerouted as they address the timely issue of buying and selling used outdoor gear.  They have a strong team that is poised to take their success to the next level.” – Elizabeth Marsh, Executive Director, SCAPE Investment Fund 6

“Rerouted is the tip of the spear in the outdoor gear industry’s transition to the circular economy. While it’s great that the big players like Patagonia and Timberland are offering platforms for resale of their used gear, Rerouted is curating a community and marketplace to make choosing used outdoor gear easier for everyone.” – Hannah Jenkins, Rerouted Angel Investor

Rerouted is excited to announce SCAPE’s board representative, Cole Sandau. His passion for wilderness and experience as a successful tech entrepreneur will be an invaluable asset to the team moving forward. This funding will allow them to streamline their user experience, automate more processes and increase brand awareness. 

Rerouted is continuing to raise funding to accelerate the growth of their platform solution. Feel free to contact their CEO, Chap Grubb, with any questions at chap@rerouted.co.

About Rerouted

Rerouted is an online platform solution that helps people & businesses buy, sell or donate their used gear online. They are utilizing modern technology to streamline the process from start to finish. They are developing tools & software that will empower people & local gear stores to get their gear back out to the next generation of wilderness advocates.

Learn more online at rerouted.co

The All-Natural Healing Brand Making a Positive Impact: Clayer

Clayer, an all-natural healing brand, is proud to offer efficient, healthy and eco-friendly products at affordable price!

Clayer’s mission is to leave a positive impact on the world, their slogan is “Moving Forward”, which means that together we can achieve a better future, not only for your health, but also for the planet and the next generations.

Clayer’s product line includes recovery, first-aid, skin care, and pet care products. All of their products are made with all-natural ingredients and are free from harmful chemicals.

  • Their recovery products are designed to help athletes and active individuals recover from injuries and improve their overall performance.
  • Their first-aid products are perfect for everyday use and are gentle on the skin. and for the outdoorsy.
  • Their skin care products are designed to nourish and rejuvenate the skin.
  • Their pets care products are made with natural ingredients and are safe for dogs and cats of all ages.

The ingredients are scientifically proven and are certified 100% natural & non-toxic. The products proudly made in USA are chemical-free and are in eco-friendly packaging.

These products have been tested, used and recommended by top influencers worldwide since 2016.

“We believe that everyone deserves access to safe and effective products that promote healing and overall wellness. We are passionate about making a positive impact on the world and are committed to using sustainable and eco-friendly practices in all aspects of our business.” – Tibs Parise Founder and CEO

Clayer’s products are available for purchase on www.ClayerWorld.com, and they offer free shipping on all orders. They also offer a satisfaction guarantee, “It works or your money back” so customers can try their products risk-free.

The founder believes that a business exists to support and help people, so if Clayer products do not help you, Clayer does not deserve your money. Simple.