Archives: Press Releases

MINNEAPOLIS (March 25, 2026) – Outdoor Retailer, the national platform powering connection, learning, and next-generation outdoor innovation, today announced an exclusive partnership with Popfly, a creator commerce and collaboration forum for the active lifestyle space, to launch the Wild Reach Initiative, welcoming 150 creators to the show floor August 19–21.

Popfly, the official technology partner, oversees recruitment, coordination, and performance tracking for participating creators, enabling brands to engage talent, support campaigns, and collect content while generating results tied to their show presence.

In addition, the program delivers clearer insight into how booth activations and product launches are performing. Its tools support real-time matchmaking and QR-based tracking, helping brands understand which interactions drive engagement and business outcomes.

“By collaborating exclusively with Popfly, we’re embedding creators directly into the fabric of Outdoor Retailer,” said Lindsay Hubley, senior vice president of the sports and outdoor division at Emerald. “The most exciting growth in the outdoor industry right now is coming from founder-led brands; they need the right room to meet the retailers and buyers looking for what’s next. Programs like the Garage Grown Gear/Founded Outdoors Pavilion and the Wild Reach creator network support that. The outdoor media landscape has changed, and we’re building the show around what it looks like today, real creators producing real content on the floor and helping brands tell authentic stories that extend far beyond the event.”

“At its core, Outdoor Retailer is about creating the right environment for the industry to do its best work,” said Taylor Hoekstra, founder of Popfly. “Creators are now a key part of how outdoor brands reach and inspire their communities. Through Wild Reach, we’re building the infrastructure that helps brands and creators connect, collaborate, and produce authentic content right on the show floor,nurturing those moments into relationships and momentum that last well beyond the event.”

If you are interested in participating as a creator please see the application here

About Popfly

Popfly is redefining digital storytelling in the outdoor space, empowering creators and brands to thrive in the rapidly evolving creator economy.

About Outdoor Retailer

Outdoor Retailer is where the outdoor industry comes together to move the business of the outdoors forward. Designed in collaboration with brands, retailers, and industry leaders, the event creates space for connection, practical education, and the discovery of innovative products shaping the future of outdoor recreation. Outdoor Retailer is where the outdoor industry gathers to connect, collaborate, and take ownership of what comes next – #MakeItYours. Learn more about and #MakeItYours at outdoorretailer.com

Media Contact: Chris Goddard, CGPR, chris@cgprpublicrelations.com (781) 640-8387 or marybeth@cgprpublicrelations.com

Lake Oswego, OR – (March 24, 2026) — Yakima today introduced a new wave of hitch-mounted bike racks, truck bed systems and purpose-built accessories designed to make transport simpler, faster and more intuitive for riders and overlanders alike.

Anchored by the all-new StepUp, StepUp Swing, an updated HoldUp, and the special edition OverHaul Shadow Edition, the Spring ’26 lineup strengthens Yakima’s core categories while expanding premium and enthusiast-focused options across both cycling and truck segments.

The collection focuses on one clear theme: easier access. From integrated swing-away functionality to tool-assisted install solutions and modular truck-bed storage, each product is engineered to remove friction for consumers while creating compelling retail stories for specialty dealers.

StepUp Swing brings full-featured platform performance together with an integrated swing-away arm, allowing riders to access the rear of the vehicle with or without bikes loaded. The rack tilts, folds flat when not in use and installs securely using Yakima’s SpeedWedge system. It accommodates wheelbases up to 52 inches and tires up to 4.5 inches wide.

StepUp delivers the same sleek, heavy-duty design in a streamlined, fixed configuration. Available in both 2-inch and 1.25-inch options, it offers easy loading, three-position tilt access and compatibility with Yakima hitch accessories for added versatility.

The updated HoldUp remains Yakima’s dependable, lightweight platform option for recreational riders. Folding wheel cradles improve storage and access, while intuitive front-wheel loading and expanded wheelbase and tire compatibility support modern bikes and heavier eMTBs.

The StepUp, StepUp Swing and updated HoldUp are available now.

For truck and overland customers, Yakima introduces the OverHaul Shadow Edition, a serialized, limited-edition take on the brand’s proven OverHaul HD platform. The bundle includes HD Bars, newly adjustable MOLLE panels and a premium finish, along with a complimentary OnX mapping subscription. The rack adjusts from 19 to 30 inches and supports up to 500 lbs on-road and 300 lbs off-road. Shadow Edition will be available in early Q2.

Additionally, JayLow has been updated with a snazzier new look and has an increased weight rating of 100lb for a single boat, and 130lb for 2 boats in stacker mode.

To support the broader ecosystem, Yakima is also adding:

• FlipFlop Hitch Adapter offering rise or drop positioning for better rack fit
• BookMark Hitch Accessory to guide bolt alignment for faster installs
• Adjustable Awning Bracket with 95mm of height adjustment for shade and clearance solutions

These add-ons simplify installation, reduce returns and give retailers easy attach opportunities at checkout.

“Our goal with this launch was to make every interaction easier, from installation to loading to accessing the back of the vehicle,” said Austin Tucker, Sr. Brand Manager at Yakima. “These products remove the little frustrations that slow riders down and give retailers stronger, more premium solutions across both cycling and truck categories.”

The complete new lineup of Yakima products will be rolling out to specialty retailers and will be available at yakima.com.

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About Yakima

Yakima empowers adventurers around the globe with durable, innovative gear transportation rack solutions designed for every journey. With a global development center in Lake Oswego, Oregon – coupled with regional business units in Brendale, Australia; Nanjing, China; Pingtung, Taiwan and a vast network of distributors across Europe – the Yakima team has market expertise and a global operating footprint capable of servicing the Americas, EMEA, Oceania and APAC regions. From urban environments to remote natural destinations, Yakima products are trusted to carry your gear safely wherever the road leads you – allowing you to Take It Easy and explore with confidence.

SALT LAKE CITY, UTAH (March 24, 2026) — Gregory Mountain Products, a leader in purpose-built systems to organize and carry your gear, introduces its Spring 2026 lineup of new backpacking, hiking and climbing packs alongside an expanded Alpaca Gear Organization Collection that helps people move through the world with intention — from the trail to city streets, and everywhere in between.

Rooted in Gregory’s commitment to make gear designed with purpose and built with intention, the Spring 2026 line invites adventurers into a world where every pocket, panel and zipper serves a clear purpose — whether that’s carrying multi-day loads deep in the backcountry with the Baltoro and Deva, moving fast and light on a day mission with the Arrio, or keeping gear perfectly organized from garage to trailhead with the Alpaca Gear Box 25.

“For close to five decades, we’ve obsessed over every detail so you don’t have to,” said John Sears, General Manager of Gregory Mountain Products. “We know we’ve done our job when you can focus entirely on the adventure ahead, not the pack on your back, your gear or luggage. Our Spring 2026 collection is a clear reflection of that commitment, with every detail scrutinized over so you can move quickly and confidently, trusting your gear to get you there.”

Gregory’s flagship backpacking line, the men’s Baltoro and women’s Deva, is built for carrying heavy loads over long distances. The line now features a more dynamic carry with its FreeFloat suspension system, a more breathable AirCushion backpanel, and added convenience with a new front pocket and quick-access water bottle pocket. The Baltoro comes in 65, 75, 85, and 100 liters, while the Deva is available in 60, 70, and 80 liters.

The updated Arrio is a lightweight, ventilated unisex pack designed for day trips and everyday use, featuring a CloudControl hipbelt for stability, a cooling leaf-spring backpanel, and easy-access storage with a large zippered main compartment and stretch mesh side pockets. It’s offered in 20, 24, and 28 liters.

Built for climbers and ski mountaineers, the Alpinisto is a streamlined alpine pack that prioritizes efficiency in harsh conditions, with a breathable AirCushion backpanel and quick access to technical gear. The 25-liter version includes a hydration sleeve that doubles as a laptop sleeve for travel, and the line ranges from 20 to 50 liters.

Expanding the Alpaca Gear Organization Collection, the new Alpaca Gear Box 25 is a waterproof, dustproof storage solution with a durable, dual-opening polycarbonate lid. Its stackable design and clear top make it easy to organize and transport gear as part of a modular system from home to campsite.

The Spring 2026 collection will be available at select specialty retailers and Gregory.com beginning in March.

About Gregory Mountain Products

Gregory Mountain Products designs and engineers outdoor gear for life in motion—from expeditions and backpacking to active travel, gear organization, and everyday carry—creating thoughtfully built products that support meaningful experiences wherever the journey leads. Learn more at Gregory.com.

MEDIA CONTACT: Becca Katz I Verde Brand Communications I becca@verdepr.com

March 23, 2026—Boulder, CO—Lems Shoes, the Boulder-based footwear brand known for its commitment to natural foot-shaped design, announces the lineup for its 2026 Spring Collection. Since 2011, Lems Shoes has done one thing differently: build shoes shaped by the foot, not trends. The Spring 2026 Collection keeps that promise with lightweight, flexible styles that move naturally and feel as good as they look.

The 2026 Spring Collection includes:

• Switchback Sandal Knit ($125): A refreshed take on a fan‑favorite sandal, the Switchback Sandal Knit blends breathable knit comfort with a streamlined, adjustable design. Designed to move with your foot and stay secure on varied terrain, it’s built for warm‑weather walks, river days, and everyday routes alike. The new Prism color adds a stylish twist with swappable straps, letting you mix, match, and customize your look.
• Mesa Verde ($135): The return of the Lems Mesa…the upgraded Mesa Verde seamlessly blends athleisure style with everyday functionality. Based on customer feedback, it now features a zero-drop platform that encourages a balanced stride and a wider toe box that allows for the toes to splay naturally with every step. The breathable engineered mesh upper provides lightweight support and ventilation, keeping feet comfortable from morning workouts to afternoon errands. A full rubber sole brings durability and grip for light trails and quick transitions. Designed for the gym, travel, or a walk in the park, the Mesa Verde merges performance-focused details with a sleek, versatile look. 
• Trail Blazer – New Colors ($145): The Trail Blazer returns with three fresh colorways this season: Knightfall, Spearmint, and Rose (women’s only). The best-selling Trail Blazer is touted as a dependable option for adventure seekers who want all‑day comfort on varied terrain. Built with a wide toe box, a rugged full rubber outsole, and a zero drop design, the Trail Blazer is a versatile shoe for hikes, hikes‑to‑runs, and everything in between.
• Primal Zen – New Colors ($130): The beloved Primal Zen collection debuts with an expanded palette of fresh spring colors: Mint, Nugget, and Cobra. The Primal Zen is a minimalist, vegan-friendly shoe designed to move naturally with your foot. Its unique outsole keeps it ultra-light while providing a bit of extra protection through a platform that follows the foot’s natural shape. With a relaxed silhouette and everyday versatility, it’s perfect for the gym, travel, or wearing around town.
• Men’s Malibu – New Color ($105): A beloved casual style with a roomy toe box and an ultra-flexible feel, the Men’s Malibu adds the new neutral color Taupe to its lineup. This canvas slip-on is a go‑to choice for effortless comfort in daily life, from errands to coffee runs to porch hangs.

“Spring is a time for movement, fresh perspectives, and getting outside,” said Andrew Rademacher, Founder and CEO at Lems Shoes. “With this collection, we focused on styles that feel natural on the foot and effortless to wear. For the last 15 years, our goal has been the same: let your feet do what they were meant to do, which is move freely. This new collection does just that and emphasizes that simplicity really does feel better.”

The Lems 2026 Spring Collection will be available starting in April at www.lemsshoes.com and select retail partners. For sales inquiries, please contact caileigh@lemsshoes.com.

For more information on Lems Shoes and the latest brand news, visit www.lemsshoes.com or contact Stacy Kline at stacy@darbycommunications.com.

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ABOUT LEMS SHOES

Founded in 2011 by Andrew Rademacher, Lems Shoes was born from a simple idea: shoes should be built around the natural shape and movement of the human foot. Frustrated by the lack of anatomically correct footwear on the market, Rademacher took matters into his own hands, literally, by dissecting traditional shoes, studying last construction and pattern making, and designing his own. The result? Minimalist footwear that strips away the unnecessary, delivering full flexibility, comfort, and a foot-shaped design. From its first release, the Primal, to its ever-evolving lineup today, Lems remains committed to creating lightweight, versatile shoes that let your feet move the way nature intended. Learn more about the brand at lemshoes.com.

SAUSALITO, Calif. (March 20, 2026) – Backbone, a marketing agency specializing in outdoor and active lifestyle brands, announces a new partnership with Best Day Brewing, the country’s fastest-growing non-alcoholic beer brand. Backbone will support the brand’s media strategy, working across public relations, community and creator management, and paid media channels.

“Best Day Brewing is at the forefront of one of the fastest-growing categories in beverage, making NA beers that actually taste great and go with any occasion,” said Ian Anderson, VP of Earned Media at Backbone. “We’re excited to help fuel their next phase of growth.”

Founded in 2021, Best Day Brewing is leading the charge of an NA industry that surpassed $1 billion in sales last year. Best Day Brewing’s full-flavored range of craft brews includes West Coast IPA, Hazy IPA, Kölsch, and Electro-Lime, as well as rotating limited-edition flavors. Best Day Brewing is available to buy both online and in 40 states at over 5,000 retailers.

“Backbone has spent decades building credibility with exactly the communities we want to reach,” said Best Day Brewing founder, Tate Huffard. “They see Best Day the way we do — as a way to make more space for great beer moments. We couldn’t have found a better partner to help tell that story.”

For more information, please direct inquiries to bestdaybrewingpr@backbone.media.

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About Backbone
Backbone is the country’s leading active lifestyle media agency. For almost 30 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. Backbone has consistently been included on Outside Magazine’s “Best Places to Work” list with offices in Carbondale and Denver, Colorado. For more information, visit www.backbone.media.

About Best Day Brewing

Best Day Brewing is on a mission to pioneer the ‘future of drinking’ and create the world’s best-tasting non-alcoholic craft beer. Rooted in the relentlessly optimistic ethos of ‘Best Day Yet,’ Best Day crafts exceptional non-alcoholic beer with unparalleled attention to detail and premium ingredients. This synergy empowers consumers to have a freedom of choice like never before, without sacrificing quality or experience, because life is chock-full of moments that deserve a great beer without the booze.

Best Day Brewing’s full-flavored range of award-winning craft brews includes Galaxy Ripple, West Coast IPA, Hazy IPA, Kölsch, and Electro-Lime, as well as rotating limited-edition flavors. Available online at www.bestdaybrewing.com and Amazon, as well as in 40 states in 5,000+ retailers, including Whole Foods, Target, BevMo, H.E.B., and Total Wine. For more information visit www.bestdaybrewing.com.