Paradox Sports Announces Alex Kosseff as Executive Director

Boulder, Colo. [February 4, 2025]Paradox Sports, a national nonprofit dedicated to transforming lives and communities through adaptive climbing, is excited to announce the appointment of Alex Kosseff as its new Executive Director. Kosseff, who has served as Interim Executive Director since June of 2024, steps into the permanent role following an extensive national search process.

“Since stepping in as Interim Director, Alex has consistently demonstrated exceptional leadership skills, and a steadfast commitment to strengthening and building the Paradox community,” said Jake Gaventa, Paradox Sports Board Chair. “His ability to navigate challenges with clarity, inspire collaboration, and lead with integrity has already made a lasting impact.”

Kosseff brings a wealth of leadership experience in the outdoor industry. He previously served as Executive Director of the American Mountain Guides Association (AMGA) from 2015 to 2023, where he led the organization through significant growth, navigated the COVID pandemic, and initiated a national political advocacy strategy. Before joining the AMGA, Kosseff founded the Outdoor Safety Institute, where he worked with dozens of outdoor recreation and education organizations to enhance risk management and program quality. He has served as a board member or advisor at the National Science Foundation, Outward Bound USA, and Montana Wilderness School, is a seasoned climbing instructor, and is the author of a bestselling book on outdoor leadership.

“I’m honored to continue leading Paradox Sports and working alongside such a remarkable team of athletes, volunteers, supporters, and staff,” said Kosseff. “The community was incredibly supportive while I was in the interim role, and it’s clear to me that the supportive character of this organization is one of its greatest assets. Paradox’s mission, and its community, have already made a lasting impact on my life. I look forward to building on the sense of belonging we’ve created, while growing our programming and community of athletes.”

Paradox Sports has seen remarkable growth since its humble origins at Walter Reed Military Medical Center in 2007. Today, the organization reaches thousands of adaptive climbers, and is expanding its programs across the country. With Kosseff at the helm, the organization is poised to strengthen its impact, foster an inclusive climbing community, and continue breaking down barriers to the outdoors.

About Paradox Sports

Paradox Sports is a Boulder, Colorado-based nonprofit dedicated to transforming lives and communities through adaptive climbing opportunities that defy convention. We redefine what’s possible by facilitating accessible climbing opportunities for people with disabilities, proving that adventure has no limits. Our nationwide programs include gym, rock, and ice climbing, mountaineering, and training for adaptive climbing facilitators. Through these experiences, we foster resilience, independence, and a sense of belonging. Learn more about our mission and how to get involved at www.paradoxsports.org.

Media Contact

Becky Lindstrom

Communications Manager

720.638.5593

becky@paradoxsports.org

 

Ombraz Introduces the Limited-Edition Leggero with Blue Mirror Optics

Bellevue, WA – February 4, 2025 – Ombraz, the award-winning pioneer behind armless sunglasses, announces the launch of their Limited Edition Leggero with Polarized Blue Mirror Optics. Driven by customer feedback and the growing popularity of armless sunglasses for water and alpine adventures, Ombraz recognized the need for mirrored lenses to filter harsh light on open water and in reflective, high-altitude environments.

The new Ombraz Polarized Blue Mirror Leggero is designed for those who demand lightweight performance without compromising on style. These armless sunglasses set a new standard for comfort and durability, featuring polarized blue mirror lenses that reduce glare and deliver enhanced clarity in any setting—from shimmering open water to bright, sunlit mountain peaks. Ideal for anglers, water enthusiasts, and high-alpine adventurers, the Polarized Blue Mirror optics elevate color perception and provide crystal-clear vision, even on the brightest days.

“At Ombraz, customer feedback drives our design philosophy,” said Jensen Brehm, co-founder at Ombraz. “As armless sunglasses become a go-to for water activities, especially fishing, we recognize the need for mirrored lenses to filter harsh light on open water, enhance color perception, and improve visual clarity on full-sun days. The Blue Mirror Leggero pairs one of our most popular frames with world-class mirrored optics.”

The Limited Edition Leggero combines a featherlight TR-90 aerospace-grade nylon frame with world-class Polarized Carl Zeiss Blue Mirrored lenses that ensure crystal-clear vision, exceptional durability, and all-day comfort. Like all Ombraz sunglasses, the new Leggeros feature the brand’s innovative armless, hinge-free design, paired with a Japanese-woven, 100% recycled adjustable nylon cord for a customizable, secure fit. This thoughtful combination eliminates common pain points of traditional sunglasses—such as broken sidearms, slipping, and temple pinching—resulting in superior protection and rugged performance, even in the saltiest and most extreme environments.

This small-batch, Limited-Edition Polarized Blue Mirror Leggero is available in Regular and XL sizes and can be found at Ombraz.com for $160. Customers receive free shipping, 30-day returns, and a lifetime warranty with every pair purchased. For media inquiries, please contact stacy@darbycommunications.com.

###

About Ombraz Sunglasses

Ombraz is a revolutionary armless sunglasses brand making a fundamental shift to sunglass design. Since the introduction of the Ombraz Classic in 2018, Ombraz has been building carbon-negative, armless sunglasses that solve what frustrates people about sunglasses. Whether on the river, trail, slopes, climbing wall, or singletrack, Ombraz can be worn comfortably and securely all day. With no arms to break and a cord to keep them in place, (or slung around your neck), Ombraz won’t get lost, slip off your nose, or break in your bag or pocket. Additionally, Ombraz plants 20 mangrove trees for every pair of sunglasses sold. A member of 1% For the Planet and Carbon Neutral Certified, Ombraz sequesters 1713x more carbon than it takes to produce and deliver each pair. Learn more about the brand and the full collection of armless sunglasses on Ombraz.com, or follow @Ombraz on Instagram.

 

Fleet Feet Expands Presence in North Carolina with New Concord Location

CONCORD, N.C. and CARRBORO, N.C. (Feb. 3, 2025) — Fleet Feet, the largest franchisor of run specialty stores, today announced the grand opening of its newest store in Concord, North Carolina. Located at 2420 Herron’s Nest Place NW, Suite 103, in Christenbury Village, the new store is owned and operated by Mark and Kristin Harris, who also own Fleet Feet Huntersville. The store officially opened its doors on January 29. A grand opening celebration is planned for March 15, 2025.

Mark and Kristin Harris were introduced to the Fleet Feet brand in 2007 when Kristin’s sister joined a Fleet Feet running group in Knoxville, Tenn. Inspired by the community and mission, the couple opened their own Huntersville store in January 2010. Now, with over 15 years of experience in the run specialty industry, the Harris family has cultivated a loyal customer base by delivering exceptional service and building strong community ties through training programs, group runs and charitable initiatives.

“We’re incredibly excited to bring Fleet Feet to Concord,” said Kristin Harris. “We’ve seen tremendous growth and support at our Huntersville location, and we’re eager to extend the same personalized service and community engagement to this new market.”

Concord is an ideal location for Fleet Feet’s continued growth. Situated just 20 minutes from the Huntersville store, it provides a convenient option for customers in Concord, Kannapolis, and Harrisburg. With its proximity to Concord Mills Mall, the Highland Creek Community and the University of North Carolina at Charlotte, the new store is perfectly positioned to attract visitors and serve the community.

“Concord is a growing, vibrant community, and we’re thrilled to welcome Kristin and Mark’s second store to the Fleet Feet family,” said John Moloznik, vice president of retail development at Fleet Feet. “Their passion for creating meaningful connections, delivering outstanding customer experiences, and supporting their community embodies everything that Fleet Feet stands for.”

Fleet Feet Concord will operate with the brand’s exclusive personalized outfitting experience, fit id®, which includes 3D foot scanning technology that allows the brand to accurately assess the size and shape of customers’ feet and how each foot moves through the gait cycle. This personalized, expert-led approach allows outfitters to offer the right fitting footwear and accessories for each customer.

With a curated selection of the best running and athletic brands, including ASICS, Brooks, Hoka, New Balance, On and Saucony, the store will help customers of all abilities to find the perfect fit for their training, racing and everyday fitness needs.

For 49 years, Fleet Feet owners, operating partners, and employees have created welcoming environments that allow runners, walkers, and fitness enthusiasts of all abilities to conquer their goals at every level, on every surface, at every distance with personalized solutions, knowledge, and empowerment. Fleet Feet’s nationwide network of community-based retail stores are a place of inspiration, showing people how Running Changes Everything®.

###

About Fleet Feet

Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 275 Fleet Feet stores in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and has been recognized in Fast Company’s Brands That Matter, the Inc. 5000 list of America’s Fastest-Growing Companies and Best in Business, Newsweek’s list of America’s Best Retailers and America’s Best Online Shops, and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.

 

La Sportiva Debuts 1000-Fill Lumina Down Series and Expands Premium Alpine Tech Line for Fall 2025

BOULDER, CO (Feb. 3, 2025) – La Sportiva, the leader in mountain performance gear and apparel, announced today their apparel line for fall 2025. The new line expands the winter Alpine Tech collection and sees the introduction of the Lumina Down Jacket Series and new Gore-Tex® Performance shells. From fast-and-light backcountry missions to powder-filled descents and extreme alpine expeditions, these new pieces are designed to meet the diverse needs of mountain athletes.

Engineered with 1000-fill pure white down, the Lumina Down Jacket Series delivers exceptional warmth while remaining incredibly lightweight and packable. Each jacket is constructed with a PERTEX® Quantum shell featuring Diamond Fuse technology, a unique engineered structure that allows fabrics to remain very stable over extended wear and washing. Thoughtful details such as strategically placed down chambers, elastic sleeve hems, and adjustable features ensure that the Lumina jackets perform in the most extreme environments.

“With the Lumina Series, we’ve focused on designing extremely lightweight insulated pieces that meet the demands of alpine athletes in the harshest conditions,” said Jonathan Lantz, President of La Sportiva North America. “This collection is made for those who rely on their gear to perform when it matters most. Whether tackling steep climbs or venturing deep into the backcountry, the Lumina jackets deliver the warmth needed for serious mountain pursuits without weighing you down.”

The Lumina Series offers three distinct options for a variety of backcountry adventures. The Lumina 100 Down Jacket is the lightest in the lineup. Weighing just 5.9 oz and priced at $259, this jacket is perfect for fast-and-light missions where weight is critical. The Lumina 200 Down Jacket, at 8.8 oz and $349, features an elastic hood for added protection and 125g of down insulation for extended exposure to harsh conditions. For the most extreme adventures, the 12.3oz $399 Lumina 300 Down Jacket delivers unparalleled warmth with 175g of premium down and an adjustable bottom hem.

Building on the proven performance of La Sportiva’s Alpine Tech line, the Alpine Guide GTX Performance Jacket and Pants are crafted to meet the demands of alpinists and ski mountaineers. These hardshell pieces are made with GORE-TEX® Performance fabric, offering a 28,000mm water column rating and exceptional breathability. The $499 Alpine Guide Jacket features a helmet-compatible hood, underarm ventilation zips, and an internal snow guard gaiter. Paired with the adjustable $399 Alpine Guide Pants, this system provides reliable protection and comfort for challenging alpine environments.

Designed for freeride skiers chasing deep powder, the Sender GTX Performance Jacket and Bib Pants deliver protection and functionality for free-touring adventures. Made with GORE-TEX® Performance fabric, the Sender Jacket includes a helmet-compatible hood, underarm ventilation zips, and a water-resistant double-slider zipper. The Sender Bib Pants come equipped with ventilation zips and use an articulated construction that allows for excellent mobility during powder-filled descents. The Jacket is priced at $549, while the Bib Pants retail for $449.

The new Alpine Tech collection will be available at select specialty retailers and at lasportivausa.com in the fall of 2025. Select samples for media will be available prior to the release of the line.

About La Sportiva
With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit www.lasportivausa.com or visit their Facebook page at: http://www.facebook.com/LaSportiva.

 

 

 

 

La Sportiva Launches the Prodigio Max: A Maximal Shoe for the Mountains

Jan. 30, 2025 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain gear, today unveiled the Prodigio Max, a highly cushioned trail shoe with an innovative midsole that changes the game for maximalist footwear. Engineered to combine comfort and responsiveness with technical performance, the Prodigio Max is built for runners looking to go further, faster. The new shoe will be available in the fall of 2025 and is designed to excel in all types of terrain. From the buttery singletrack of California to the rocky trails of Colorado, this shoe can do it all.

Maximalist shoes have become a staple in trail and ultra running, providing comfort and protection over long distances. However, they often struggle to provide the control and responsiveness needed in technical terrain. The $165 Prodigio Max bridges this gap, delivering protection, energy return, and precision for steep climbs and tricky descents.

“The Prodigio Max represents the next evolution of La Sportiva’s trail running lineup,” said Jonathan Lantz, president of La Sportiva North America. “It delivers everything runners love about maximal shoes while solving the performance and stability issues that can exist in the category. We’ve delivered the legendary La Sportiva lock-down fit in a maximalist platform. The Max allows athletes to go farther and push harder, whether they’re racing ultras or exploring their favorite local trails.”

At the core of the Prodigio Max is XFlow Endurance, a new nitrogen-infused eTPU midsole that offers plush cushioning without sacrificing responsiveness. The shoe’s higher sidewalls add stability on rough trails, while an aggressive rocker geometry ensures a smooth and efficient stride. The outsole comes equipped with 4mm lugs and combines the brand’s sticky FriXion White rubber in the forefoot with durable FriXion Blue rubber in the heel, ensuring confident traction on all surfaces.

The Prodigio Max features a new wide fit, providing all-day comfort for ultra-distance efforts. La Sportiva is also introducing a cutting-edge upper for the shoe, which centers around its new Comfort Wire fabric. Comfort Wire is made from a combination of TPEE polyester and embroidered yarn, allowing for enhanced durability and support while also reducing weight. A stability wrap provides additional security for the foot, while laser-cut ventilation holes in the forefoot enhance airflow and comfort on ultra-long efforts.

Weighing in at 10.4 oz for men and 9.1 oz for women, the Prodigio Max has a stack height of 37mm in the heel and a 6mm drop. The new model will be available at select specialty retailers and online at www.lasportivausa.com in the fall of 2025.

About La Sportiva
With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit www.lasportivausa.com or visit their Facebook page at: http://www.facebook.com/LaSportiva.

 

 

 

mammoth trailfest. Announces Multi-Year Partnership with Craft Sportswear

MAMMOTH LAKES, Calif. — January 30, 2025 —  Following a landmark 2024 event that drew nearly 2,000 runners from 22 countries and 40 states—with 47% female participation—mammoth trailfest. has entered into a new multi-year partnership with Craft Sportswear. This collaboration signals an exciting new chapter for the celebrated trail running festival.

Tim Tollefson, head crafter and founder of mammoth trailfest., reflected on the journey leading up to this partnership. “After losing our title sponsor, it was difficult to be honest,” Tollefson shared. “While we measure success in smiles and the feedback we get from our community, it’s hard not to feel disheartened when a sponsor moves on. But just like the seasons in the Eastern Sierra, change came quickly, and we soon found ourselves in discussions with leading brands in the running industry.”

Tollefson noted the importance of aligning with a partner that shared the festival’s core values. “We believe trail running has the power to change lives and improve communities,” he said. “At trailfest., we pride ourselves on being more than just a world-class event. The focus on experiences with movies, talks, parties, and kids events is our vehicle to reach people. We continue to push for more youth, women, and people from historically underrepresented communities to have access to this sport and it was important for us to find a partner that would help drive that mission forward.”

Enter Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports. “Much like the upstart underdog we are at trailfest., Craft struck me as a brand ready to make noise,” Tollefson explained. “trailfest. celebrates every runner, from course record breakers to those who persevere to finish against the odds, and Craft is a community-driven brand that aims to inspire and enable athletic progress for world champions and everyday heroes. They made it clear they share the same vision and bring with them a 40 year brand committed to disruption.”

“Partnering with mammoth trailfest. and collaborating with Tim, a true icon in trail running, is an incredible opportunity for Craft,” said Niklas Moberg, Head of Brand at Craft Sportswear. “Trailfest. represents all that is great about the running community—celebrating the joy of running in nature and bringing people together on the trail. This partnership was a natural fit for us, and we’re excited to work even closer with Tim and help elevate trailfest. to new heights while creating a memorable experience for all participants.”

Looking ahead to the 2025 event, Tollefson shared his vision. “Everything we do at trailfest. is checked with, ‘Will this be best for our runners?’ In this new partnership with Craft, we will elevate the trailfest. experience for everyone involved, push industry boundaries in the event space, and launch initiatives to welcome more people into the sport, including an innovative program this summer in Mammoth directed towards high school kids and collegiate running programs.”

From oldtimers and newbies to course record breakers and cutoff chasers, trailfest. is a celebration of community focused on stewardship and storytelling. The 2025 event will take place September 18-21 in Mammoth Lakes, CA. Registration is now open for all events.

For more information and to register, visit https://www.mammothtrailfest.com/.

About mammoth trailfest.

Held on the third weekend in September each year, trailfest. is a multi-day experience designed to increase access to trail running through opportunity, education, and trail stewardship. It offers races of 50k, 26k, Tenkay, hillclimb, and a kids 1k. All festival activities are free and the event elevates local environmental nonprofits, encourages youth participation, and serves as a major economic driver to the Mammoth Lakes community during a difficult shoulder season. It is an event built by community, for community, right in the heart of California. For more information visit mammothtrailfest.com or email info@mammothtrailfest.com.

About Craft Sportswear

Craft is a Swedish brand specializing in clothing and gear for endurance sports where performance and comfort are crucial for optimal results. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers innovative training and competition apparel and footwear for World Champions and Everyday Heroes.  For more information, visit craftsports.us.

 

 

Outside Summit Announces Featured Speakers

DENVER, Colo. – January 30, 2025 – The Outside Summit is thrilled to announce its return in 2025 with a slate of featured speakers that includes some of the biggest names in the outdoor industry. As part of the larger Outside Festival, the Summit brings together key stakeholders, career veterans, and emerging talents to set a vision for the future. The multi-day program is designed to foster networking and offer strong professional development opportunities.

The 2025 Outside Summit speaker lineup features sessions with celebrated pioneers and rising stars, including Reed Hastings (Co-Founder of Netflix and CEO of Powder Mountain), Caroline Brown (Global Brand President, The North Face), Albert Lin (National Geographic Explorer and TV Host), Alyssa Ravasio (Founder, Hipcamp), Carrie Besnette Hauser (President and CEO, Trust for Public Land), Kent Ebersole (President, Outdoor Industry Association), Luis Benitez (VP Global Government Affairs, Lululemon), Mike de la Rocha (Co-Founder, Revolve Impact), Nicole McLaughlin (Multidisciplinary Designer), Sen. John Hickenlooper, Joey Montoya (Founder, Urban Native Era), Dhani Jones (Former NFL Linebacker, TV Host & Entrepreneur), Lauren Bash (Climate Creator and Storyteller), Jessica Wahl Turner (President, Outdoor Recreation Roundtable), Conor Hall (Director, Colorado Office of Outdoor Recreation Industry), Wynter Mitchell-Rohrbaugh (Digital Brand Strategy Consultant, Two Six Eighty Productions) and Alex Zhang (Chief Creative Officer, Powder Mountain). The lineup of speakers is subject to change and will be regularly updated at theoutsidesummit.com.

“The Summit is an embodiment of our mission at Outside, and serves the larger vision behind the Outside Festival,” said Robin Thurston, Founder & CEO of Outside Interactive Inc., who will also be speaking at the Summit. “Last year’s inaugural Summit brought together changemakers from across the outdoor industry to spark important conversations about the future of our businesses. Our 2025 speaker lineup will continue building on last year’s success with an inspiring group of individuals who will empower more people to enjoy, discover, and protect the outdoors. I’m eager to hear their valuable insights.”

Last year’s Outside Summit saw 35 speakers, 27 panel discussions, and a sold-out audience of more than 500 attendees. In 2025, the program will expand to a dedicated campus adjacent to Denver’s Civic Center Park from Thursday, May 29 to Sunday, June 1. Sessions will take place at the Denver Art Museum and newly renovated spaces within the Denver Public Library, providing a vibrant backdrop for connection and inspiration.

“The Outside Summit is where outdoor culture and bold vision converge, and it’s only getting better,” said Melanie Strong, Founding Partner of NEXT Ventures. “The speaker content last year was top-notch, the networking opportunities were unparalleled, and the connections I made continue to shape my work in the outdoor industry. The Summit offers something the outdoor industry has long needed—a dedicated space to meet, collaborate, and drive meaningful change. The 2025 Outside Summit is a must-attend for anyone looking to be part of the future of the outdoors.”

The 2025 Outside Summit program will focus on entrepreneurship, storytelling, access, and sustainability, and will include a pitch competition for industry startups, plus networking activities and gatherings. The complete schedule will be released early in the spring. Industry professionals interested in attending are encouraged to secure their spot today.

Outside Summit registration and badge pick-up will begin Thursday, May 29, following an industry job fair hosted that same day in partnership with Basecamp. A full day of programming takes place on Friday, May 30 (8 a.m. – 6 p.m., approximate), followed by evening festivities, setting the stage for the larger Outside Festival on Saturday and Sunday in Civic Center Park (festival times are 1 p.m. – 10 p.m., approximate). The Outside Summit badge grants ticketholders access to both days of the Outside Festival, as well as pre-festival activities and gatherings over the weekend, plus entry to an Outside Summit lounge on the festival grounds. Summit badge holders will receive a complete schedule of Outside Festival and Summit events, times, and locations in advance.

Tickets to the Outside Summit, which include meals and a two-day General Admission+ pass to the Outside Festival, start at $745 for a limited time. Group discounts of $50 off per ticket are available for purchases of five tickets or more. Outside+ members also enjoy a $50 discount. For attendees who prefer an upgraded experience, the Summit Badge with Outside Festival VIP Upgrade is available for $810, including access to all Summit programming, plus a two-day VIP pass to the Outside Festival. A limited number of discounted badges are available on an as-needed basis for students, those who work in education and government, nonprofits, and smaller brands or startups.

For tickets, programming updates, and more information, visit theoutsidesummit.com. Sponsors for the 2025 Outside Summit include REI Co-op, VF Corporation, The State of Colorado, Colorado Outdoor Recreation Industry Office, Outdoor Industry Association, Trust for Public Land, Visit Denver, Outdoor Recreation Roundtable, Outside for Business, Denver Art Museum, and Denver Public Library.

# # #

Media Contact:

Rachel Weiss rachel.weiss@backbone.media

Photo and Video Assets (Credit Outside)

About the Outside Festival and Summit

The second annual Outside Festival and Summit will take place in downtown Denver from May 29 – June 1, 2025. The Outside Festival presented by Capital One and REI, May 31 – June 1, is a celebration of everything outdoors, featuring music, films, speakers, gear, and more. The event is driven by a partnership between Outside Interactive, Inc., The State of Colorado’s Outdoor Recreation Office, and Visit Denver—all with a shared vision to make the outdoors more accessible and more inclusive. The Outside Summit, May 29 – June 1, 2025, is the outdoor industry’s premier networking conference. For more information, including tickets, please visit theoutsidefestival.com.

About Outside Interactive, Inc.

Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration. Each year, Outside reaches more than 300 million unique users and has more than 100 million registered users across its network of 25 media, service, and utility brands, including Outside, MapMyFitness, Velo, Yoga Journal, Pinkbike, Gaia GPS, Trailforks, athleteReg, and more. Outside’s mission is to get everyone outside, experiencing healthy, connected, and fulfilling lives by creating an experience for both longtime adventurers and those just getting started. Outside’s subscription offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, and more. Learn more at outsideonline.com/outsideplus

REI Co-op to relocate Eugene, Oregon store in early 2026

SEATTLE – Specialty outdoor retailer REI Co-op will relocate its Eugene, Oregon store in early 2026. The co-op will move to Oakway Center, an established shopping destination centrally located in the city. The larger store will feature broader footwear, cycling and camping departments.
“We’ve proudly served the Eugene community for more than three decades at our original location that today is one of the smallest in the country. Once open, REI Eugene will be the second largest store in the state, following our Beaverton location that opened last year,” said Bob Cagle, REI regional director. “Our Oakway Center space will be one level and nearly 10,000 square feet larger than the current store, enabling an incredible experience for customers and staff through a highly accessible floor design, larger product assortments, improved dressing rooms, and ample warehouse space.”
REI Eugene currently has 41 employees who will be welcomed to relocate to the new site. Decisions for hiring additional employees to staff the larger store will be made later this year. Interested individuals can set a job alert on REI.jobs to be notified if positions post. All employees receive a wide variety of benefits, including medical coverage, competitive pay, retirement plan contributions, generous product and service discounts, and two paid annual “Co-op Way Days” for community service, civic participation, outdoor recreation or stewardship. Staff also receive a paid day off on Black Friday to Opt Outside.
Store Facts        
  • Location: 95 Oakway Center, Eugene, OR
  • Store size: 30,120 square feet
  • Store features: Full-service bike shop and ski and snowboard shop, Re/Supply used gear and apparel department
  • REI Co-op membership: More than 137,000 lifetime members in Eugene and 988,000 members in Oregon
  • REI stores in state: Beaverton, Oregon (107 miles away, opened 2024); Bend, Oregon (89 miles away, opened 2005); Clackamas, Oregon (99 miles away, opened 2007); Hillsboro, Oregon (121 miles away, opened 2004); Medford, Oregon (167 miles away, opened 2012); Salem-Keizer, Oregon (66 miles away, opened 2014); and Tualatin, Oregon (94 miles away, opened 1990). REI Re/Supply Clackamas opened in 2023 to provide members with access to high-quality, used outdoor gear and apparel at great prices.
As the country’s largest consumer co-op, everyone is welcome to shop at REI. Co-op members enjoy a wide range of benefits, including bike and snow shop discounts, member coupons and discounts, access to a used gear trade-in program, annual member reward of 10% back on eligible purchases, extended satisfaction guarantee window of one year, free U.S. standard shipping, and more.
With each new membership purchased, the co-op donates $5 to support the REI Cooperative Action Fund, a community-driven nonprofit that supports nonprofits across the country doing essential work to create a more equitable outdoors for everyone and research nature’s impact on health. Since its inception in 2021, the Fund has provided 698 grants totaling nearly $24 million. Last year, nearly $468,000 went to Oregon nonprofits, including Eugene Parks Foundation, NatureQuant, Northwest Youth Corps and Oregon Adaptive Sports.
About the REI Co-op
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 24 million members who expect and love the best quality gear and outstanding customer service. In addition to the co-op’s many stores across the country, outdoor enthusiasts can shop at REI.com, REI Outlet or the REI shopping app. Everyone is welcome to shop REI, but members who join the co-op enjoy a range of benefits. REI is a purpose-driven and values-led company dedicated to enabling life outside for all.
###

Wilderness Exchange Reopens as Black Diamond Wilderness Exchange

[Denver, CO] – January 30, 2025 – Black Diamond Equipment, a global leader in mountain sports gear, is proud to officially announce the grand reopening of Wilderness Exchange as Black Diamond Wilderness Exchange. The overhaul marks the evolution of an iconic independent outdoor retailer into a new kind of partner-run mountain shop, merging Black Diamond’s innovative designs with Wilderness Exchange’s community-driven mission to make outdoor activities more affordable and accessible across the board.

Located in the heart of Denver, the newly rebranded store maintains its independent spirit while benefiting from a new partnership model that supports independent retail. Black Diamond Wilderness Exchange will continue to serve as a hub for outdoor enthusiasts in the Front Range by offering weekly and monthly events, educational programs, and partnerships with local organizations.

“The Black Diamond Wilderness Exchange store represents a novel approach to supporting independent retail while growing our brand in one of the premiere outdoor activity markets in the U.S.,” says Neil Fiske, President of Black Diamond Equipment. “We’re working together to elevate everything that the outdoor enthusiasts of Denver knew and loved about the original Wilderness Exchange:  premium gear, expert advice, and a thriving outdoor community.”

New Look, Same Mission

The reimagined store will feature a full selection of Black Diamond gear and apparel catering to climbers, skiers, trail runners, and hikers. Customers will also find an expertly curated selection from complementary brands including La Sportiva, Tenaya, Smith, Atomic, Tecnica, Western Mountaineering, Topo, BCA, ATK, Mammut, Petzl, and SmartWool.

One of the original store’s defining features, the legendary consignment and used gear section, will remain part of the new model. Staying true to Wilderness Exchange’s 25-year history, the downstairs space will continue to showcase a range of affordable second-hand outdoor gear in support of circularity and access.

“Our partnership with Black Diamond allows us to continue our longstanding mission of making the outdoors more accessible and affordable to the local outdoor community in Downtown Denver,” says Don Bushey, owner and founder of Wilderness Exchange. “The new store combines the best of Wilderness Exchange’s legacy, with the ability to provide our customers with an immersive brand experience and a world class mountain shop where they can find the best outdoor equipment available for their adventures.”

Grand Reopening Celebration: February 8-16, 2025

Black Diamond Wilderness Exchange will host weeklong Grand Reopening festivities featuring:

  • Multiple giveaways, including chances to win full kits of Black Diamond equipment and apparel
  • Screenings of “BD Presents” adventure films
  • Swag, discounts, contests, gift-with-purchase opportunities, and more

About Black Diamond Equipment:

Black Diamond Equipment is a global leader in designing innovative outdoor-engineered equipment and apparel for climbing, skiing, and a wide range of other year-round outdoor activities. Headquartered in Salt Lake City at the base of the Wasatch Mountains, Black Diamond is synonymous with performance, innovation, and durability in the outdoor community. For more information on Black Diamond Equipment, visit www.blackdiamondequipment.com.

About Wilderness Exchange:

Founded in Denver, Wilderness Exchange has been a trusted source for high-quality outdoor gear at affordable prices for over 25 years. Known for its legendary consignment section and commitment to fostering the local outdoor community, it remains a go-to hub for adventurers of all levels as Black Diamond Wilderness Exchange.

Visit Black Diamond Wilderness Exchange:

2401 15th Street #100

Denver, CO 80202

(303) 964-0708

 

 

Nutriex Announces Partnership with Legendary Rock Climber Chris Sharma

SALT LAKE CITY, UTAH – [Jan 2025] – Nutriex, a leading not-for-profit organization dedicated to empowering individuals through research-based nutritional supplements and education, today announced a formal partnership with world-renowned professional rock climber Chris Sharma. This collaboration marks a significant milestone, building upon Sharma’s two-decade personal experience with Nutriex Sport, the company’s flagship supplement.

Chris Sharma, widely recognized as one of the world’s most influential climbers, has been at the forefront of rock climbing progression for over 25 years. His groundbreaking first ascents and contributions to the sport have earned him recognition as one of climbing’s greatest athletes.

The partnership emerges naturally from Sharma’s long-standing relationship with Nutriex. For over 20 years, Chris has independently chosen Nutriex Sport as part of his nutritional regime, well before any formal partnership discussions began.

Chris explained, “I’ve been taking Nutriex Sport since 2005 and it has accompanied me on all of my hardest climbs, in the 20 years since. It’s been a key part of my tool kit in my climbing pursuits and in maintaining my overall health.  As I continue to push my limits going on 44yrs old, Nutriex plays an important role in my longevity as an elite athlete.”

Chris continues, “I’m super excited to be taking my partnership with Nutriex to the next level, working alongside their team to introduce people to Nutriex Sport as well as develop new products. Nutriex has been a fundamental part of my climbing and health journey and I’m really happy to help spread the word so that others can benefit from these amazing products.”

“Chris’s authentic connection to our products makes this partnership particularly meaningful,” said Kathleen Deffner, Head of Product at Nutriex. ”He is a great example of how our products support the grueling training regimen of elite athletes. The high levels of joint and connective tissue nutrients in Nutriex Sport act “preventively” to manage the effects of hard training year after year. This allows Chris and other athletes to stay competitive and achieve new goals, even as they mature/age.”

The collaboration will focus on promoting preventive health and optimal nutrition for athletes and active individuals. Sharma will work closely with Nutriex to educate the climbing community about the importance of comprehensive nutrition for performance and recovery. Additionally, Sharma will contribute his expertise to future product development initiatives, bringing his decades of elite athletic experience to help shape the next generation of Nutriex supplements tailored for climbers and high-performance athletes.

“Having an athlete of Chris’s caliber choose Nutriex products independently for so many years speaks volumes about their efficacy,” said Eli Kerr, Head of Marketing at Nutriex. “It is rare to have an individual, like Chris, who has spent their entire career using a product (or brand) and experienced an insane amount of success. Now in his 40’s to be using the products and still performing at such a high level – this isn’t just marketing b.s.!”

This partnership reinforces Nutriex’s commitment to supporting athletes across all disciplines. Nutriex products, developed by medical experts and manufactured in FDA-registered facilities, combine essential nutrients with joint-supporting compounds, making them particularly valuable for climbers and other athletes who place high demands on their bodies.

Chris closed out, “The grind of climbing at your highest limits day in day out is something that’s extremely difficult to sustain, without breaking down your body. The people around me have known for years that I have been using Nutriex Sport as my daily supplement and now I’m about to share it openly with the entire outdoor community.”

The partnership will officially launch in January 2025, with various educational initiatives, campaigns, and future product development.

About Chris Sharma: Chris Sharma is widely considered one of the world’s greatest rock climbers. Since emerging as a climbing prodigy at age 14, he has been a leading force in the sport’s evolution. Sharma has established many of the hardest first ascents in the world, including “Biographie/Realization” (the world’s first 5.15a) and “La Dura Dura” (5.15c) and most recently one of his hardest and best projects, “Vision Quest” (9a+). Beyond his athletic achievements, Sharma is a passionate advocate for climbing education and environmental stewardship.

Nutriex, part of Dry Creek Charity, is a not-for-profit organization based in Salt Lake City, Utah, dedicated to empowering individuals to achieve vibrant health through research-based nutritional supplements and education. Founded in 1999 by medical experts, Nutriex develops comprehensive, synergistic formulations that combine essential nutrients with joint-supporting compounds. Visit Nutriex.com for more information