SEATTLE, WA (April 28, 2026) — MiiR, the Seattle-based design-forward lifestyle brand known for its premium drinkware and commitment to responsible global giving, has partnered with Colorado-based integrated marketing agency rygr to lead its public relations efforts. rygr will lead brand communications and earned media strategy for MiiR across the brand’s core categories of drinkware, coffee and upcoming category expansions.

“At MiiR, we care as much about how we tell our stories as we do about the products themselves,” says Amy Olive, senior director of marketing at MiiR. “Partnering with rygr will help us build deeper connections with the communities at the center of our brand, while continuing to strengthen our presence in core categories and thoughtfully expand into new ones.”

MiiR was founded on the belief that design, business, and purpose can work together. Since its start, the brand has focused on creating thoughtfully designed products that balance form, function, and responsibility.This approach has helped shape a global community of people who value intention in what they use and how they live.

Through its giving model, MiiR has contributed over $5 million to nonprofit partners worldwide, supporting work led by communities across clean water, education, and environmental initiatives. Each product includes a Give Code, offering a transparent way for customers to connect to the broader impact and better understand the work their purchase helps support.

“MiiR is a brand with substance, grounded in design, responsibility, and a clear purpose,” says rygr President, Melissa Hlidek. “At rygr, we specialize in turning that kind of foundation into culturally relevant storytelling by connecting product, purpose and community to drive engagement. We’re proud to partner with MiiR to bring their impact-driven approach to life in a way that feels authentic and enduring.”

For more information on this partnership or MiiR, please contact Corinne Baud at

corinne.baud@rygr.us.

###

About MiiR

Seattle-based MiiR, makers of reusable bespoke drinkware, coffee accessories, and more, is a design-forward and generosity-driven brand recognized by design, philanthropy, and responsibility. Every MiiR product is designed in-house, emphasizing four design principles: minimal, considered, functional, and enduring. MiiR is a certified B Corporation, a 1% for the Planet member, and a Climate Neutral Certified brand. All MiiR products contain a unique Give Code™, allowing customers the power to connect with the company’s transparent giving initiatives. Celebrating 15 years of design, community, coffee culture, and collaboration. 

About rygr

rygr is an integrated marketing agency based in Carbondale and Denver, Colorado. With services in earned and paid media and deep expertise in the active lifestyle, endurance, and performance markets, rygr brings brands closer to their most important communities. Learn more at rygr.us and follow us on Instagram and LinkedIn.

MiiR Media Contact:

Corinne Baud

rygr, MiiR

corinne.baud@rygr.us

Park City, UT – April 23, 2026 – Rossignol Group confirms the continued transformation of its business model following a season marked by strong financial performance and global athletic success. The Group reported revenue of €346 million (€358 million at constant exchange rates), representing +4.3% growth on a like-for-like basis, alongside 50 Olympic medals won by athletes equipped with its brands.

This momentum reflects both favorable conditions in the winter sports market and the Group’s long-term strategy centered on year-round mountain engagement. Strong snow conditions across Europe, increasing participation, and sustained global interest in mountain destinations contributed to growth, while operating profitability (EBITDAR) rose more than 50% year-over-year.

Winter sports equipment remains a cornerstone of the business, delivering +6.5% growth at constant exchange rates. At the same time, Apparel and Footwear continue to drive diversification, now accounting for 25% of brand sales, with a target of reaching €100 million in revenue within three years. This expansion is further supported by the Group’s Direct-to-Consumer network, including e-commerce and more than 40 retail stores worldwide.

Rooted in technical excellence and competition, Rossignol’s performance DNA continues to shape product innovation across all categories — from ski slopes to mountain trails. The Group’s brands, including Rossignol, Dynastar, Lange and Look, are represented at the highest level of sport, reinforcing their credibility and expertise.

With nearly 600 employees in France — close to half of its global workforce — the Group maintains strong territorial roots. Its headquarters in Isère serves as a hub for R&D, high-end ski manufacturing, and global logistics, complemented by production sites across Europe and the United States.

A key pillar of Rossignol’s diversification strategy is the rapid rise of trail running and year-round offerings. Following the successful 2025 launch of its first trail running shoes, Vezor and Venosk — highlighted by Marine Quintard’s victory at the MCC during the Ultra-Trail du Mont-Blanc — the category continues to accelerate. In 2026, trail footwear sales increased by 63%, driven in part by the launch of the new Vercors long-distance trail shoe.

The Group is also expanding into the high-growth hiking segment with Altiridge, a new range of technical footwear and apparel. Together, these initiatives support growing summer mountain visitation, with Spring-Summer collections expected to reach 15% of Softgoods revenue within three years.

Rossignol continues to advance its environmental commitments, achieving 100% renewable electricity across all industrial sites and covering 20% of its main ski production site’s energy needs with solar power. One-third of its skis and apparel are now labeled “Respect,” incorporating more than 50% recycled or bio-based materials, alongside increased transparency through environmental labeling. The Group is also investing in reforestation efforts, including the development of a forest near its Spanish ski factory to support a localized supply chain.

“The 2025–2026 season marks an important milestone, shaped by our athletes’ Olympic performances and a return to growth,” said Vincent Wauters, CEO of Rossignol Group. “We are confirming our strategy, rooted in year-round performance and environmental commitment, which strengthens the resilience of our model in an uncertain economic environment. More than ever, the mountains stand out as both an attractive destination and a space for physical and mental well-being, and Rossignol is ideally positioned to respond to this long-term shift.”

About the Rossignol Group

The Rossignol Group designs, manufactures and markets a broad range of winter sports and outdoor equipment, providing a continuous, year-round experience for consumers from elite-level athletes to amateurs, and from mountains to city. The Group’s global headquarters is located in the French Alps near Grenoble with four different industrial sites (Nevers, Saint Etienne de Saint Geoirs, Artès, Montebelluna) across western Europe and a U.S. headquarters in Park City, Utah.  The Rossignol Group has a portfolio of strong, complementary brands, including Rossignol, Dynastar, Lange and Look.

– X X X –

MORGANTOWN, W.Va. (April 23, 2026) – MX Sports Pro Racing, Inc., in association with the SMX League, has announced that 5.11^®, the global leader in Purpose-Built Gear, will expand its new partnership with the Monster Energy SMX World Championship Series with multi-year support of the Pro Motocross Championship, sanctioned by AMA Pro Racing. The partnership will be anchored by title support of American motocross’ legendary and longstanding Independence Day tradition, the 5.11^® RedBud National from Michigan’s RedBud MX, which will commence on the 4th of July for the 2026 season.

“We’re excited to welcome a globally celebrated and esteemed company like 5.11 as one of the newest partners of the Pro Motocross Championship,” said Carrie Coombs Russell, CEO, MX Sports Pro Racing. “They are a proven brand that produces proven products able to stand up to the demands of physically intensive occupations, like those that make up the fabric of American motocross. That makes 5.11 an ideal choice of workwear within our paddock and for our enthusiast-driven fanbase.”

The Southern California-based company was founded in 2003, designing apparel, footwear, and gear built to perform when it matters most. This approach reflects the brand’s ethos of Challenge Possible™, a belief that challenge isn’t something you avoid, it’s something you choose. The brand’s unique name was created from the most competitive decimal system used in climbing at Yosemite National Park when the company was founded, making 5.11 born in the outdoors from a mindset to overcome challenges. Two traits that also align with the spirit of the Pro Motocross Championship.

All 5.11 products are renowned for durability and have become a trusted choice by a dynamic array of professionals, including those within the SMX paddock. Meticulously designed to withstand the most demanding environments and perform in the harshest conditions, each piece is constructed with purpose-driven features like reinforced stitching, weather-resistant fabrics, and ergonomic designs that are an ideal choice for the grueling conditions that define Pro Motocross. To commemorate its partnership, 5.11 will create custom limited-edition collectible patches for all 11 races of the outdoor campaign.

Highlighting 5.11’s first season of Pro Motocross support will be the entitlement of the centerpiece of the championship, the iconic RedBud National. Arguably the most revered motocross race in the world, the electrifying atmosphere surrounding the sport’s Independence Day celebration will reach an all-time high this summer, taking place the day of America’s 250th anniversary. The race provides a meaningful opportunity for 5.11 to recognize those who serve and the communities that support them, while celebrating a shared mindset between 5.11 and motocross, where preparation, resilience, and showing up under pressure define what’s possible. This alignment makes 5.11’s title support of the RedBud National a natural fit.

“The Pro Motocross Championship is one of the purest expressions of challenge there is. It’s unpredictable, it’s demanding, and it requires everything from the people who show up to compete,” said Troy Brown, CEO of 5.11. “At 5.11, we build gear for people who choose that kind of challenge in their own lives. It’s the mindset behind Challenge Possible. This partnership is about showing up for this community, on and off the track, and supporting the people who live it every day.”

The Pro Motocross Championship is the outdoor component of the Monster Energy SMX World Championship Series, with an 11-race summer season visiting the most infamous and storied racetracks in off-road motorcycle racing. The 2026 season will commence on Saturday, May 30, from Southern California.

For information about the Pro Motocross Championship, sanctioned by AMA Pro Racing, please visit ProMotocross.com and be sure to follow all of the Pro Motocross social media channels for exclusive content and additional information on the latest news:

• Facebook: @americanmotocross
• Instagram: @promotocross
• Twitter: @ProMotocross
• YouTube: AmericanMotocross 

###

Monster Energy SMX World Championship

The Monster Energy SMX World Championship™ is the premier off-road motorcycle racing series in the world that combines the technical precision of stadium racing with the all-out speed and endurance of outdoor racing. Created in 2022, the Monster Energy SMX World Championship Series combines the Monster Energy AMA Supercross Championship and AMA Pro Motocross Championship into a 28-round regular season that culminates in a season-ending SMX World Championship Playoffs.

Visit SuperMotocross.com for more information.

MX Sports Pro Racing

MX Sports Pro Racing, Inc., manages and produces the world’s premier motocross racing series – the Pro Motocross Championship, sanctioned by AMA Pro Racing. MX Sports Pro Racing is an industry leader in off-road powersport event production and management, its mission is to showcase the sport of professional motocross competition at events throughout the United States. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing, Inc., organizes events for thousands of action sports athletes each year and attracts millions of motorsports spectators.

Visit www.mxsportsproracing.com for more information.

Pro Motocross Championship

The Pro Motocross Championship features the world’s fastest outdoor motocross racers, competing aboard homologated bikes from one of seven competing manufacturers on a collection of the roughest, toughest tracks on the planet. Racing takes place each Saturday afternoon, with competition divided into two classes: one for 250cc machines, and one for 450cc machines. MX Sports Pro Racing, the industry leader in off-road powersports event production, manages the Pro Motocross Championship.

More information can be found at www.ProMotocross.com.

AMA Pro Racing

AMA Pro Racing is the premier professional motorcycle racing organization North America, operating a full schedule of events and championships for a variety of motorcycle disciplines. It serves as the sanctioning body of the Pro Motocross Championship.

Learn more about AMA Pro Racing at www.amaproracing.com.

Boulder, Colo. (April 22, 2026) – Krimson Klover, the Boulder-based women’s apparel brand known for its distinctive styles that blend premium quality with thoughtful design and effortless versatility, is proud to announce it has achieved B Corp™ Certification, joining a global community of businesses that meet the highest standards of social and environmental performance, accountability, and transparency.

This milestone reflects Krimson Klover’s long-standing dedication to creating thoughtfully designed apparel while prioritizing responsible sourcing, ethical manufacturing, and a commitment to empowering women both within the company and through its broader community.

“Becoming a B Corp™ is an incredibly meaningful achievement for us,” said Rhonda Swenson, Founder of Krimson Klover. “From the beginning, we’ve believed that business can and should be a force for good. This certification validates the intentional choices we’ve made over the years and reinforces our commitment to doing even more.”

B Corp™ Certification is awarded by the nonprofit B Lab™ to companies that meet rigorous standards across governance, workers, community, environment, and customers. Krimson Klover underwent a comprehensive evaluation of its operations, supply chain, and business practices to earn this recognition.

At the core of the brand is a belief in slow fashion and thoughtful design, creating versatile, high-quality pieces made to last and designed to move seamlessly through everyday life. With a focus on low-impact materials and responsible production partners, including long-standing relationships with artisan groups in Peru, Krimson Klover continues to prioritize durability, craftsmanship, and transparency.

As a women-founded and women-led company, Krimson Klover is also deeply committed to supporting and elevating women from the team behind the brand to the customers who wear it.

“B Corp™ is not a finish line, it’s a commitment to continuous improvement,” added Swenson. “We’re excited to be part of a community of like-minded companies working toward a more responsible and inclusive future.”

Krimson Klover will continue to build on this foundation by expanding its sustainability initiatives, deepening its partnerships, and creating products that reflect both purpose and performance.

About Krimson Klover

Founded in Boulder, Colorado, Krimson Klover is a women-led apparel brand that blends fashion and function through mountain-inspired designs. With a focus on quality, versatility, and responsible sourcing, the brand creates pieces designed to be worn season after season. Krimson Klover is committed to empowering women and using business as a force for good. For additional information, please visit krimsonklover.com.

OSLO, Norway (April 22, 2026) — Norrøna, the family-owned Norwegian outdoor brand, announces a global search for its first-ever dedicated hiking ambassador. The heritage brand is inviting applicants from around the world to apply for the opportunity to represent and help shape Norrøna’s future hiking products and experiences.

“Norrøna currently has 70 ambassadors, but we are missing one: a dedicated hiker,” says Martin Lien, chief commercial officer at Norrøna. “We are looking for a passionate individual who truly lives and breathes hiking and will inspire others to explore both everyday trails and bigger adventures.”

While Norrøna has collaborated with notable hikers throughout its history, the brand sees an opportunity to more clearly represent hiking as both a category and a mindset within its ambassador team. Rather than focusing on extreme achievements, the search is centered on passion, authenticity and the ability to inspire others.

The selected ambassador will play an active role within Norrøna’s ambassador program, contributing to product development, participating in field testing and serving as a global voice for the hiking category. This position is not a full-time role and is open to applicants regardless of profession and background. The global campaign launches today across international digital platforms, retail stores and brand channels, reflecting Norrøna’s ambition to find the right ambassador from anywhere in the world.

“At its core, this is about inspiring more people to get outside,” Lien shares. “If we can find someone who reflects that spirit and helps others discover the value of time in nature, then we’ve succeeded.”

Founded in 1929 and still owned and operated by the Jørgensen family today, hiking has been at the core of Norrøna since its earliest days. Today, the brand offers a comprehensive range of hiking products designed for all conditions and terrains, including apparel and backpacks. The company also offers curated, guided hiking experiences across the globe through Norrøna Adventure.

Applicants can submit their own candidacy or nominate someone they believe embodies the spirit of hiking by the August 15, 2026. Visit Norrona.com to learn more and apply.

For media inquiries about Norrøna, please contact senior account manager Corinne Baud at corinne.baud@rygr.us.

###

About Norrøna: In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway´s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: To search for the best in technical advancements and to create the ultimate performance products. Today, four generations later, Norrøna is still a family-owned and run company and a leader in the growing market of sustainable sportswear. www.norrona.com

WALTHAM, Mass. (April 21, 2026) – Marathon Sports today announced Dirt Camp, a trail running experience designed to bring runners of all levels together for three immersive days of running, recovery and community along the shores of Lake Ashmere in the Berkshires.

Despite its name, Dirt Camp is anything but roughing it. The experience combines guided runs, athlete-led discussions and recovery sessions with premium hospitality and gear. Registration includes lodging, meals, guided runs, speakers and all camp activities.

“Trail running has always been about more than miles,” said Ben Cooke, president of Marathon Sports. “It’s about the landscapes you run through, the people you meet and the shared experiences along the way. Dirt Camp brings that to life in a weekend that’s both adventurous and restorative.”

Epic Trails, Shared Miles

Participants will take part in curated trail runs across the Berkshires, from summit efforts on Mount Greylock, the highest peak in Massachusetts, to rolling forest trails surrounding Lake Ashmere. Runs are organized by pace and experience level, making them accessible to everyone, from first-time trail runners to seasoned mountain athletes.

Attendees will also have the opportunity to run alongside and learn from respected figures in the trail and endurance community, including:

Tommy Rivers Puzey (“Rivs”) — an endurance athlete, physical therapist, father and coach known for his immersive virtual training programs and philosophy rooted in resilience and human connection. His career spans elite competition, from the marathon to triathlons and ultrarunning, as well as a return to sport following a life-threatening cancer diagnosis in 2020.

Geneviève Asselin-Demers — a professional athlete and engineer whose approach blends high-performance sport with balance, consistency, and family life, who serves as a role model for promoting strong, healthy habits within her community and at home.

Additional athlete leaders, sports nutritionists, sport psychologists, and trail ambassadors will guide runs, share insights and foster connection among participants.

Run Hard. Rest Easy. 

While the trails provide the adventure, Dirt Camp places equal emphasis on recovery and restoration.

Camp participants will have access to:

• Massage therapy
• Sauna and ice bath sessions
• Open-water swims in Lake Ashmere
• Guided yoga for runners

Together, these elements create a balanced weekend designed to help runners train hard, recover well, and connect with the trail running community.

Premium Gear Included

Each registration includes a curated gear package from presenting sponsor Craft, including:

• Craft gravel/trail running shoes
• A Dirt Camp hoodie
• Additional sponsor gear and trail essentials

The all-inclusive camp package is designed so participants can focus on the experience, from the first trailhead to the final campfire conversation.

“Craft believes in what Marathon Sports is building: their authentic connection to the New England running community, their credibility, and the strength of their team,” said Jake Rawson, CEO of Craft Sportswear North America. “Partnering on Dirt Camp was a natural fit, and we’re proud to help bring this experience to life.”

Building a Trail Running Community

Dirt Camp represents the latest step in Marathon Sports’ growing commitment to trail running across New England.

Following Marathon Sports’ recent acquisition of six03 Trail Races and the Cranmore Mountain Race, the company is expanding its trail platform to include races, curated experiences, athlete development and trail-specific retail expertise.

“Trail running culture is built on shared experience,” Cooke added. “Dirt Camp is one of the ways we’re helping bring that culture to life by creating moments where runners can connect with each other and with the landscapes that make New England special.”

For more information, visit dirtcamp.run

About Marathon Sports

Founded in 1975, Marathon Sports is New England’s trusted running hub – blending expert service, premium products, and deep community roots. With 28 locally owned and operated stores across the region, Marathon Sports connects runners to the gear, knowledge, and experiences that inspire movement. From road and trail to track and beyond, we celebrate the culture of running through events, storytelling, and partnerships that bring people together. Every visit, every fitting, and every conversation reflects our belief that running is more than a sport – it’s a community.

About Craft Sportswear
Craft is a Swedish brand specializing in clothing and gear for endurance sports, where performance and comfort are crucial for optimal results. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers innovative training and competition apparel and footwear for World Champions and Everyday Heroes.  For more information, visit craftsports.us.

Nashville, TN — April 21, 2026 — The company today announced a strengthened executive leadership team with several new additions, bringing together proven industry veterans with deep experience across the sports, outdoor, and consumer brands landscape. This strategic alignment underscores the company’s commitment to innovation, customer-centric growth, and operational excellence.

After serving on the Gathr board of directors for over four years, Jessica Klodnicki has been appointed Chief Executive Officer. With a strong background in the outdoor and consumer goods sectors—including leadership roles at KT Tape, Skullcandy, Bell Helmets, CamelBak, and Mizuno—Klodnicki brings a unique blend of brand-building expertise and operational leadership to guide the company into its next phase of growth.  Klodnicki brings a longstanding commitment to the outdoor industry, including prior nonprofit board service with People For Bikes, the International Mountain Bicycling Association (IMBA), and Protect Our Winters.

Joining her in key executive roles:

• Joe Henderson, a 20-year veteran of the company and current President of the Recreation and Camp segments, will now also lead the GCI Outdoor brand.
• Joel Thompson, Chief Digital Officer, will lead digital transformation, eCommerce growth, and consumer experience.
• Ted Ganio, Chief Operating Officer, will lead operations, sourcing, and supply chain.
• Stephanie Mecham, Senior Director of Human Resources, will guide talent strategy, culture, and organizational development.

“This leadership team represents the best of the outdoor and sporting goods industry,” said Klodnicki. “We’ve intentionally brought together leaders who not only understand the market, but have shaped it—from global brands to specialty retail and direct-to-consumer innovation. Their collective experience positions us to reshape Gathr Outdoors and its strong portfolio of brands for our customers and our consumers.”

Deep Industry Roots and Proven Track Records

The new additions to the leadership team reflect a deliberate strategy to invest in talent with direct, hands-on experience in the outdoor and sports ecosystem:

• Joel H. Thompson, Chief Digital Officer, is a seasoned digital commerce and consumer experience executive with more than 20 years of leadership across sports, outdoor, retail, and consumer brands. Thompson’s expertise spans eCommerce, marketplace strategy, CRM, lifecycle marketing, and the integration of digital initiatives across wholesale and retail channels. His career includes leadership roles at Hard Rock International, PGA TOUR Superstore, Under Armour, Mizuno, and Disney, where he drove omni-channel strategy, platform modernization, personalization, and data-driven growth.
• Ted Ganio, Chief Operating Officer, brings extensive operational leadership from premier outdoor brands including Helinox, CamelBak, Sierra Designs, and Mountain Hardwear, with a focus on scaling global operations, sourcing and delivering product excellence.  Ganio brings over 20 years of experience in supply chain management, product design, and business operations with a proven track record of driving growth, operational efficiencies, and innovation in the global consumer products industry.
• Stephanie Mecham, Senior Director of HR, brings more than 15 years of experience as a human resources leader with a strong consumer products focus, including leadership roles at KT Tape and Blendtec. At KT Tape, she helped shape culture, organizational strategy and talent development during a period of significant growth and a successful transaction. She brings deep expertise in building high-performing teams and aligning people strategy to business performance.

“This is not just a leadership team—it’s a team of operators who have lived and breathed this industry,” Klodnicki added. “From product design and supply chain to digital commerce and culture, we have assembled a group that understands what it takes to win in today’s evolving outdoor and recreation market.”

Positioned for the Future

With this leadership structure in place, the company is poised to accelerate innovation, expand its market presence, and enhance customer engagement across all channels. The combined expertise of the team will drive forward initiatives in culture, digital transformation, operational efficiency, and brand growth.

About the Company
About Gathr Outdoors

Gathr Outdoors is a diversified global designer, manufacturer, and marketer of outdoor recreation and sporting goods, bringing together a family of category-leading brands across golf, team sports, outdoor and camp. Headquartered in Nashville, Tennessee, the company serves consumers and retail partners worldwide through a portfolio that includes GCI Outdoor, Klymit, Rightline Gear, Cascadia Vehicle Tents, WaterPORT, Softspikes, Pride Sports, Champ, and websites – golftees.com and personalziedgolfballs.com.

Mission
Gathr Outdoors exists to inspire people to spend meaningful time together outside—creating products and experiences that make outdoor adventures more accessible, comfortable, and enjoyable for everyone.

Vision
Guided by its North Star, “Together Outside,” Gathr Outdoors is redefining the outdoor industry by shifting the focus from solo achievement to shared experiences—building a future where connection, community, and adventure go hand in hand.

What We Do
Through innovative product design, engineering, and customer-focused solutions, Gathr Outdoors supports a wide range of outdoor activities—from camping and overlanding to backyard recreation, team sports and golf.  Its brands are recognized leaders in their categories, delivering high-quality, dependable products that enhance every outdoor moment.