LAKEWOOD, Colo. (July 29, 2026) — Outdoor Market Alliance (OMA), the Denver-based home of 25 independent outdoor industry sales rep agencies that serve the Rockies and a regional hub for outdoor industry events, this month awarded $35,000 in grants to three outdoor-focused nonprofits. The grants are part of Outdoor Market Alliance’s ongoing mission to support charitable causes in the outdoor industry.

Specific grants made by Outdoor Market Alliance this month include:

• $20,000 to Durango Trails, a nonprofit in Durango, Colo., that plans, builds and maintains trails (300-plus miles built to date) as the gateway connecting people to the outdoors and to each other.
• $10,000 to the Special Operations Adventure Foundation, a nonprofit that runs guided adventure retreats and expeditions for Special Operations veterans focused on teamwork, purpose and camaraderie.
• $5,000 to the Front Range Powder Factory, a nonprofit focused on suicide awareness and prevention and mental health advocacy.

Since OMA was founded in its 32,000-square-foot site just west of downtown Denver in 2022, the organization has given $110,000 to nonprofits through grants made on an annual basis. Past grantees have included Outdoor Lab Foundation, Protect our Rivers, Save A Brain, Women’s Wilderness, She Jumps and the Continental Divide Trail Coalition.

“Outdoor Market Alliance was established to serve as a marketplace for outdoor retail and to provide a regional hub for meetings and events in the outdoor industry. And, finding ways to give back to our community was a core priority from the beginning,” said Steve Copeland, President of Outdoor Market Alliance and principal of Granite Marketing, one of the sales agencies located in OMA. “In order to do that, we set up our charter to help financially support outdoor nonprofits who are doing great work. And we’re thrilled to be delivering on that goal.”

Nonprofits that receive funding are nominated by OMA members as well as regional retailers who work with OMA sales agencies. The organization takes nominations in April and May each year. OMA members vote in June on which causes to support.

Outdoor Market Alliance hosts a series of sales events, called OMA Market Weeks, each spring and fall, offering a more curated brand experience as well as the opportunity for retailers to visit with nearly 200 outdoor and active-lifestyle brands in one location. Market Weeks are focused around seasonal line showings ahead of ordering deadlines. The space also hosts retailer training events throughout the year.

In addition, OMA hosts other outdoor industry events twice each year, including the OMA Media Show, which was created in 2022 to offer outdoor journalists the opportunity to meet with brands and learn about current and new product offerings. During its ninth successive event that took place July 15-16, the OMA Media Show drew its largest participation yet from brands with 64 participating product manufacturers and more than 1,500 individual meetings between brands and journalists over two days.

Outdoor Market Alliance is located at 11111 West 6th Avenue in Lakewood, Colorado. To learn more, please visit https://www.outdoormarketalliance.org/.

About Outdoor Market Alliance

Outdoor Market Alliance is a collective of 25 independent sales and marketing agencies representing nearly 200 brands in the outdoor, active lifestyle, resort, run and bike markets in the Rockies. Located in Lakewood, Colo., the OMA physical location offers 32,000 square feet of showroom and community meeting space. OMA’s mission is to elevate the experience for its brand partners and retailers through a fresh showroom venue, while supporting community initiatives through its non-profit association. Each OMA agency commits time and monetary support to the environment, diversity and inclusivity in the outdoor markets. For more information or a list of all represented brands, visit www.outdoormarketalliance.org.

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RENO, Nev. (July 28, 2026) — Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this month elected new board officers for the coming year, and added a new member to its 9-person board.

New officers for the Grassroots Outdoor Alliance board over the next year are:

• Todd Frank, owner of the Trailhead in Missoula, Mont. Frank has been Chair of the board for the past year, and will continue in that role through July 1, 2027.
• Ross Harris, co-owner of The Bear Mountain in Waco, Tex., will serve as Vice Chair,. He has been a board member for the last two years, and Treasurer for the last year.
• Mark Anderson, co-owner of Eagle Eye Outfitters in Dothan, Ala., was elected Treasurer. Anderson joined the Grassroots board in 2024.
• Tina Miller, owner of Walkabout Outfitters, which owns six locations across Virginia, was elected Secretary. This will be her second year in that role. She has been a board member for two years.

Grassroots Outdoor Alliance shareholders elected three directors to serve three-year terms on the board during the Annual Meeting at the Grassroots Connect show in June. Those include Miller, who is serving her second term on the board, and April Peterson, owner of River Rock Outfitter in Fredericksburg, Va., who is serving her first full term. In addition, Kevin Leffler, an owner of Appalachian Outfitters in Peninsula, Ohio, joined the board for his first term.

Those board members join existing board members Chris Gerston, owner of Backcountry Essentials in Bellingham, Wash., Charlie Wise, co-owner of the Mountaineer in Keene Valley, N.Y., and Carolyn Crook, owner of Pack Rate Outdoor Center in Fayetteville, Ark.

The nine-member Grassroots Outdoor Alliance board reflects the geographic and market diversity served by its retailers. Board members contribute significantly to the organization’s mission as a catalyst for the success of independent specialty outdoor retail through advocacy, education, knowledge sharing and community building. Board members can serve two three-year terms consecutively. Officers are elected annually.

“The Grassroots Board of Directors is a diverse cross section of member specialty retailers who all have one thing in common — we all do our best to serve the communities we operate in,” Board Chair Todd Frank said. “We are excited by the work we have done and continue to do for both our retail members and our vendor partners. We are incredibly well-positioned to support both retailers and vendor partners and to work toward creating a more predictable sustainable, transparent and beneficial outdoor industry marketplace.”

About Grassroots Outdoor Alliance

Grassroots Outdoor Alliance is a retailer-owned network of 100+ independently owned outdoor retailers and 75+ vendor partners, working together for the health and growth of specialty outdoor retail. Through data collection and analysis, direct member support, specialty events and deep vendor partnerships, Grassroots Outdoor Alliance is creating both a vision and roadmap for the long-term success of independent specialty retail. Grassroots Outdoor Alliance also operates Connect, a twice-annual legacy show experience that spans four days, offering an efficient and structured format for retailers to conduct pre-season line showings and business conversations.

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Red Lodge, Mont. (July 28, 2026) – Crazy Creek Products, the originators of the legless camp chair, today announced the launch of its newest special-edition design, the Woodsy Owl Original Chair. The new chair pairs Crazy Creek’s original ground-level seat with one of America’s longest-running conservation mascots, Woodsy Owl. This chair uplifts Woodsy Owl’s “Give a Hoot, Don’t Pollute” message and reminds outdoor goers everywhere to keep the outdoors clean.

Available now at REI, the Crazy Creek Woodsy Owl Original Chair celebrates a shared commitment to caring for the outdoors. To support that mission, Crazy Creek will donate 10 percent of proceeds from each chair sold to the U.S. Forest Service to help fund Woodsy Owl’s conservation and anti-litter education efforts.

“Woodsy Owl has been reminding people to take care of the outdoors for more than 50 years, and that message still matters every time someone packs up a campsite or heads out on the trail,” said Andy Simpson Director of Sales & Operations  of Crazy Creek Products. “Our chairs go everywhere our customers go — national forests, beaches, festivals, parks— so partnering with Woodsy Owl felt like a natural way to put that reminder right where people are already sitting and enjoying those places.”

The Woodsy Owl Original Chair is built for comfort and durability in any environment. High-density closed-cell foam provides cushioned padding that won’t absorb water, while sturdy carbon fiber support keeps users upright and supported through long sits. The chair is fully adjustable, offering a wide range of sitting positions for customizable comfort at any event.

Constructed with tough 600-denier coated polyester, the chair is protected from wet ground while remaining lightweight and easy to carry. Built-in carry handles and hook-and-loop straps keep the chair neatly folded during transport, and the design supports a weight capacity of 250 lbs.

Just as Woodsy Owl was created as a companion to Smokey Bear to amplify his environmental advocacy, this chair joins the recently re-launched Crazy Creek limited-edition Smokey Bear Original Chair in the collection.

The Crazy Creek Woodsy Owl Original Chair is available now at REI and retails for $74.95.

For more information about Crazy Creek and its range of outdoor seating, please visit crazycreek.com.

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About Crazy Creek

Founded in 1987 in Red Lodge, Montana, Crazy Creek was born in the backcountry and built for people who spend real time on rough ground. For more than three decades, Crazy Creek has equipped people to “Take a Seat”—whether deep in the wilderness or close to home—providing dependable support wherever the ground works against them. Learn more at crazycreek.com.

 

*The name and character of Woodsy Owl and the associated slogan, “Give a Hoot, Don’t Pollute,” are the property of the United States, as provided by 16 USC 580p-1, and are used with the permission of the Forest Service, U.S. Department of Agriculture.

Red Lodge, Mont. (July 23, 2026) – Crazy Creek Products, originators of the legless camp chair, today announced it has joined The Conservation Alliance, a coalition of outdoor businesses that fund and advocate for the protection of North America’s public lands and waters.

Founded in 1987 at the base of Montana’s Beartooth Mountains, Crazy Creek has spent nearly four decades building gear for people who spend their time outside. Membership in The Conservation Alliance formalizes a commitment the company has held since its earliest days in helping protect wild and natural places.

“Crazy Creek was started by our founder, Rob Hart, who was motivated by a serious need for comfort in the backcountry after too many soggy nights and sore backs. Every chair we’ve made since has been in service of getting people outside, and with that comes the responsibility to help protect these places,” said Andy Simpson, Director of Sales and Operations at Crazy Creek Products. “Joining The Conservation Alliance is a natural next step for us. The places our customers hike, paddle, and camp need real, sustained investment if they’re going to be there for the next generation of adventurers. We are grateful to The Conservation Alliance for helping unite and harness the collective power of businesses and amplifying our efforts in protecting wild places.”

As a member, Crazy Creek will contribute annual dues that go directly toward The Conservation Alliance grantmaking, will have the opportunity to nominate grassroots conservation groups for funding, and participate in the organization’s advocacy efforts, including the Business Advocacy Network and Brands for Public Lands coalition, which mobilize outdoor businesses to speak directly with lawmakers and federal agencies on behalf of public lands and waters.

“We’re excited to welcome Crazy Creek to The Conservation Alliance. Their commitment to getting people outside goes hand in hand with protecting the places that make those experiences possible,” said Carla Fox, Membership Director at The Conservation Alliance. “Every new member strengthens our collective voice and expands our ability to fund conservation, advocate for public lands, and create lasting impact together.”

Crazy Creek joins a network of more than 190 outdoor businesses, including fellow Montana-based businesses: Bedrock Sandals, High Mountain Creative, Oboz Footwear, Revolution House Media, SITKA Gear, Wild Idea Media, and Zephyr Adventures, in supporting The Conservation Alliance’s mission of helping fund and advocate for the protection of North America’s public lands and waters.

For more information about the work that The Conservation Alliance is doing, please visit https://conservationalliance.com/, For more information about Crazy Creek, please visit crazycreek.com.

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About Crazy Creek

Founded in 1987 in Red Lodge, Montana, Crazy Creek was born in the backcountry

and built for people who spend real time on rough ground. For more than three

decades, Crazy Creek has equipped people to “Take a Seat”—whether deep in the

wilderness or close to home—providing dependable support wherever the ground works

against them. Learn more at crazycreek.com.

About The Conservation Alliance

The Conservation Alliance is the leading business coalition for conservation. Uniting companies across industries, perspectives, and geographies, we harness the collective power of our members to protect lands and waters for future generations. Since its founding in 1989, TCA and its members have helped protect over 125 million acres of land and nearly 5,000 river miles by

advocating for common-sense policies and granting over $35 million to local groups to improve and protect critical landscapes across the country. With natural places facing a barrage of threats, they welcome all brands that value North American landscapes to join them in leveraging the power of business to drive conservation.