Watch Outdoor retailer Summer education sessions on demand
Outdoor Industry Association provides education sessions at Outdoor Retailer that help our industry take action to strengthen their businesses, welcome more people outside, and protect our planet. At Outdoor Retailer, we provide insights and opportunities for action on the topics that matter most to our community.
OIA Industry Breakfast: The Future of Retail in the New Era of Risk
From the pandemic, and war in Ukraine to the cascading impacts of climate change, global disruption is becoming more frequent and severe. Against this reality, the role of the retail leader is increasingly one of anticipating and mitigating risk. It’s fair to say that retailers and brands that effectively manage risk will also be those that inspire the greatest levels of consumer, vendor and investor confidence. Join retail futurist Doug Stephens as he shines a light on the growing landscape of interconnected global risks that all retailers today face, and the steps smart leaders can take to turn risk into reward.
Keynote speaker: Doug Stephens
Striving Toward an Outdoors for All – State-Based Equity Funds
The New Mexico Outdoor Equity Fund supports transformative outdoor experiences that foster stewardship and respect for lands, waters, and cultural heritage. During this OR session, hear from Angel Peña, executive director of Las Cruces-based Nuestra Tierra Conservation Project and one of the community leaders in New Mexico who created and advocated for this fund. The Outdoor Equity Fund has inspired similar programs throughout the country, and this session will also feature advocates and partners from other states enacting similar programming to work toward building an accessible outdoors for all.
OIA Industry Lunch: Collective Impact in Action: A Case Study for the Outdoors
Learn how the Outdoor Foundation and our Thrive Outside Communities are working to integrate the collective impact model to drive equity and systems change in the outdoors. Panelists will share their experiences working through a collective impact model, connecting youth and families from historically marginalized communities with nature, and addressing the outdoor equity barriers that exist in communities.
State of The Outdoor Market: Summer 2022
Join OIA for a presentation on participation in outdoor activities, consumer trends in outdoor, supply chain disruptions, pandemic-to-endemic outdoor habits, and consumer perspectives. Learn what the data is telling us about supply and demand, increased diversity across the participation base, the new consumer journey into the outdoor market, and what opportunities lie ahead of us post-pandemic. Kelly Davis, Director of Research for OIA, will discuss business, participation, buying behaviors and social trends and how they impact the outdoor market. Expect to walk away from this session with a clear view of current activity in the outdoor market and to know what the future likely has in store for outdoor market players over the next year.
NPD Trend Breakfast: Retail and Consumer Trends in the Outdoor Marketplace
Join NPD for a fast-paced, informative “Outdoor Trend” breakfast session. This is a “must-attend” event for those interested in understanding retail trends and sales in outdoor. This session will provide an in-depth update on what’s driving consumers and what they’re spending money on. In today’s complex retail environment, this session is critical to staying up to date on retail sales and consumer insights.
Plateaued Email Marketing: How Do You Repair and Grow Customer Retention?
Learn how to easily enrich your customer data and segment and “automatically” engage your prospects and customers, along with the importance of establishing and understanding your metrics. Break down and easily help determine your average order value and your average customer lifetime and value, etc. Gain an overview of digital best practices and ways to speak to a prospect like a prospect and a customer like a customer and the importance of personalized, targeted marketing for client retention and increased sales.
OIA Industry Lunch: A Look at the Past, Present, and Future of Public Lands
Join OIA for an informative discussion with key stakeholders, industry leaders, and representatives from Washington, D.C., to reflect on the history of public lands in America; the tools and innovations Congress and the administration may use to create new, shared spaces; and the opportunities to make a difference in 2022.
State Outdoor Business Alliances: Strengthening Advocacy, Business and Economies
Join representatives from outdoor alliances to learn about their efforts to support the outdoor industry through advocacy, thought leadership, collaboration, marketing, workforce and business development, partnerships with state offices of outdoor recreation, and more.
Navigating an Uncertain Trade Environment: Lessons Learned and Tips for Success
Outdoor companies continue to face multiple supply chain challenges stemming from the global shipping crisis, failed reinstatement of key federal trade programs, inflation, and lingering impacts of the COVID-19 pandemic. Join OIA for a conversation with representatives from a diverse group of outdoor companies, Congress, and the administration on how your business can navigate these uncertain times and improve your bottom line.
OR AND OIA: Read the Q+A
The Outdoor Retailer trade show is moving to Salt Lake City beginning in 2023. You may have been asking yourself: “Where does OIA fit in all of this?” Read answers to a few of the top questions we’ve received.
Your membership matters
Together we are a force. As an OIA member, you gain access to insights, advocacy, and opportunities for action that support the long term success of the outdoor industry. Learn how we work to provide meaningful benefits to help your business thrive.