Outdoor Retailer Snow Show
January 10-12, 2023
Check out OIA’s education lineup
Outdoor Industry Association provides education sessions at Outdoor Retailer that help our industry take action to strengthen their businesses, welcome more people outside, and protect our planet. At Outdoor Retailer, we provide insights and opportunities for action on the topics that matter most to our community.
DAY ONE

Industry Breakfast
Date: Tuesday, January 10, 2023
Time: 7:30 am – 8:45 am
Location: Hyatt Regency — Salt Lake Ballroom
Emotional Intelligence (EI) and a strong commitment to personal values are integral to effective leadership. Leaders with these skills are keenly aware of their emotions and the emotions of others, and they use those insights to lead, engage, and empower those around them. Impactful leaders are those who can use emotional intelligence as a tool to successfully work with others and make a difference.
Keynote speaker: Dr. Abe Bakhsheshy, Professor and Lecturer of Organizational Behavior, University of Utah David Eccles School of Business
Hosted in partnership with:

OIA: The Need-to-Know on PFAS Policy and Phase-Out: Industry Update
Date: Tuesday, January 10, 2023
Time: 10:00 am – 11:00 am
Location: Hyatt Regency — Salt Lake Ballroom
As state lawmakers gear up to begin 2023 legislative sessions, the outdoor industry can expect that chemicals management will be a hot topic. Over the past several years, state governments have become increasingly focused on a phasing out of chemicals often utilized by our industry to ensure product performance. Join OIA, OIA members, and subject matter experts as we discuss the implications of current and future regulatory and legislative actions around PFAS. This conversation will provide highlights and updates on PFAS policy from across the country, as well as provide attendees with immediately actionable steps they can take to ensure that their company will be in compliance with relevant laws and regulations in the future. To wrap up the session, we will take time to answer attendee questions and reinforce key action items for outdoor businesses.

OIA INDUSTRY LUNCH: Building on Historic Wins: What’s Next for the Outdoors and the Outdoor Economy Following the 2022 Elections
Date: Tuesday, January 10, 2023
Time: 12:00 pm – 1:00 pm
Location: Hyatt Regency — Salt Lake Ballroom
In 2022, the outdoor industry celebrated passage of the most ambitious provisions to combat climate changeas a part of the Inflation Reduction Act (IRA). The passage of this historic achievement could not have happened without the advocacy of countless outdoor companies and outdoorists across the country. Following consequential elections at the state and federal levels in November, we have a new opportunity to come together once again in support of an ambitious policy agenda in Washington, D.C., and at the state and local levels for the outdoors and the outdoor economy in 2023: implementing the IRA, new initiatives on climate, public lands, and expanded recreation opportunities for all Americans, as well as taking a fresh look at America the Beautiful, the effort to conserve 30 percent of our lands and waters by 2030. Join OIA, outdoor companies, members of Congress and the administration, and state and local officials for a comprehensive conversation about what we can achieve for the outdoors and how you and your company can help.
*Lunch is limited and will be served on a first-come, first-served basis.
DAY TWO

OIA Tools of the Trade: How to Leverage Trade Policy to Increase Global Competitiveness for SMEs
Date: Wednesday, January 11, 2023
Time: 10:00 am – 11:00 am
Location: Hyatt Regency — Salt Lake Ballroom
Small- and medium-sized businesses are the backbone of the outdoor industry and the $689 billion outdoor recreation economy. Yet they often bear the brunt of challenges that make it difficult to bring new, innovative outdoor apparel, footwear, and equipment to customers around the world, from rising shipping costs and high tariffs to uncertainty around U.S. federal trade policy and competition for sourcing opportunities. Join panelists from the U.S. Small Business Administration, Office of the United States Trade Representative, and the U.S. Commercial Service to learn about available federal resources and trade policies that small-and medium-sized outdoor companies can take advantage of to expand business and maximize global competitiveness. Tools to effectively navigate evolving supply chain challenges and trade opportunities on the horizon will also be addressed.

OIA INDUSTRY LUNCH-Thriving Together with Collective Impact: Supporting the Outdoor Equity Movement
Date: Wednesday, January 11, 2023
Time: 12:00 pm – 1:00 pm
Location: Hyatt Regency — Salt Lake Ballroom
2022 marked the 22nd year of operations by the Outdoor Foundation. Since our launch of the Thrive Outside Community Initiative in 2019, we have connected 49,855 youth and their families to the joy, wonder, and myriad benefits of the outdoors.
In this session, Outdoor Foundation Research Director Kelly Davis will discuss how Thrive Outside grant-making—utilizing a collective impact approach—is working to get tens of thousands of kids outdoors. Find out how Thrive Communities have broken down barriers to participation, including lack of access due to built environment, lack of transportation, and lack of awareness, among many other issues that stand between kids and outdoor recreation. Also, learn how Thrive Outside helps to build lasting connections and a culture of collaboration within each community to maximize the impact of all programs across the Thrive network.
Speakers and panelists will share the strategies and components of collective impact that drive equity and systems change on regional and national levels in the outdoors, connecting youth and families from historically marginalized communities with nature, and addressing the outdoor equity barriers that exist in communities. Through the Thrive Outside Initiative, the Outdoor Foundation is helping to champion new ways to engage outdoor participants and invest in making the outdoors accessible and welcoming to all Americans. Together, we can help bring individuals and entire communities outside and inspire them to build life-long relationships with the outdoors!
*Lunch is limited and will be served on a first-come, first-served basis.
DAY THREE

OIA Industry Lunch: Winter 2023 State of the Outdoor Market
Date: Thursday, January 11, 2023
Time: 12:00 pm – 1:00 pm
Location: Hyatt Regency — Salt Lake Ballroom
A presentation on outdoor economics and participation including a deep dive into consumer insights, market dynamics, and a wrap-up of holiday spending trends in a post-pandemic economy. Attendees will learn what the data is telling us about spending during a period of historic inflation, and how consumers and the market are perceiving these changes and behaving. Attendees will learn about new consumer behaviors in winter outdoor and how the journey into winter outdoor may have shifted. We will discuss changing dynamics in the buy-sell cycle, winter trends uncovered by the holidays, winter weather and participation, and social trends that are impacting outdoor. Attendees will walk out of this presentation with a clear view of current activity in the outdoor market and will know what the future likely has in store for outdoor market players over the next year.
*Lunch is limited and will be served on a first-come, first-served basis.
OIA Industry Lunch: State of the Winter Outdoor Market
Saturday, January 26th, 2022, 1:00 PM (MT)
Location: MR 400’s
Speakers:
- Gina McCarthy, White House National Climate Advisor
- Matt Thurston, Director of Sustainability, REI
- Lise Aangenbrug, Executive Director, OIA
- Amy Horton, Senior Director of Sustainable Business Innovation, OIA
- Rich Harper, Director of Government Affairs, OIA
Award Host: Derek Sabori, Sustainability Coach and Founder, The Underswell
Award Judges and Presenters:
- Erin Callahan, Director of Corporate Engagement, RMI
- Bee Hui Yeh, Founder & Principal, The Power of We
- Eliot Metzger, Director of Sustainable Business & Innovation, WRI
- Andrew Winston, Sustainability Expert and Author
Description: A presentation on participation in outdoor activities, sales trends in outdoor, supply chain disruptions, the impacts of Covid on participation, and consumer perspectives. Attendees will learn what the data is telling us about supply and demand, and how the pandemic has affected all aspects of the outdoor market and participation habits. Attendees will also learn about increased diversity across the participation base, the new consumer journey into the outdoor market, and what opportunities the U.S. Census 2020 projections revealed. We will discuss business, participation, buying behaviors and social trends and how they impact the outdoor market. Attendees will walk out of this presentation with a clear view of current activity in the outdoor market and will know what the future likely has in store for outdoor market players.
CLIMATE ACTION: AMBITION, COLLABORATION AND PRACTICAL STEPS TO GUIDE OUR INDUSTRY’S PATH TO CLIMATE POSITIVE
TUESDAY, JULY 13, 2021, 12:00 P.M. (MT)
Location: Virtual Education Session
Speakers:
- Gina McCarthy, White House National Climate Advisor
- Matt Thurston, Director of Sustainability, REI
- Lise Aangenbrug, Executive Director, OIA
- Amy Horton, Senior Director of Sustainable Business Innovation, OIA
- Rich Harper, Director of Government Affairs, OIA
Award Host: Derek Sabori, Sustainability Coach and Founder, The Underswell
Award Judges and Presenters:
- Erin Callahan, Director of Corporate Engagement, RMI
- Bee Hui Yeh, Founder & Principal, The Power of We
- Eliot Metzger, Director of Sustainable Business & Innovation, WRI
- Andrew Winston, Sustainability Expert and Author
Description: More than 100 companies representing more than $25 billion in annual sales revenue have united through the Climate Action Corps to tackle the outdoor industry’s most pressing threat. If you are a member of this community, we commend you! If not, it’s not too late to join. Collectively, Corps members made real progress despite the challenges of 2020. During this session we’ll share results from our inaugural year and recognize some notable leaders in transparency, partnership, community and overall impact.
Now, with less than a decade to cut global emissions in half, we need to catalyze even bigger, bolder action within our industry – and beyond. Join this session to gain insights from industry leaders and special guests on our new path to climate positive by 2030, and how collaborating to reduce your GHG emissions, remove what you cannot reduce and advocate for systemic change can drive real impact – and business value.
CHECK OUT PHOTOS FROM THE SHOW
OR AND OIA: Read the Q+A
The Outdoor Retailer trade show is moving to Salt Lake City beginning in 2023. You may have been asking yourself: “Where does OIA fit in all of this?” Read answers to a few of the top questions we’ve received.
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