OIA Outdoor Retailer


June 9-11 | Denver, CO


OIA provides education sessions at Outdoor Retailer that help our industry take action to strengthen their businesses, welcome more people outside, and protect our planet. Join us in Denver, CO this June to engage with the topics that matter most to our community.


OIA Industry Breakfast: The Future of Retail in the New Era of Risk

Time: 7:30 a.m. – 9:00 a.m. (MDT)  

Date: Thursday, June 9, 2022

Location: Colorado Convention Center, Meeting Room 201-207

From the pandemic, and war in Ukraine to the cascading impacts of climate change, global disruption is becoming more frequent and severe.  Against this reality, the role of the retail leader is increasingly one of anticipating and mitigating risk.   It’s fair to say that retailers and brands that effectively manage risk will also be those that inspire the greatest levels of consumer, vendor and investor confidence.   


Join retail futurist Doug Stephens as he shines a light on the growing landscape of interconnected global risks that all retailers today face, and the steps smart leaders can take to turn risk into reward.  


Keynote speaker: Doug Stephens  

Striving Toward an Outdoors for All – State-Based Equity Funds

Time: 10:00 a.m. – 11:00 a.m. (MDT)   

Date: Thursday, June 9, 2022

Location: Colorado Convention Center, Meeting Room 201-207

Access to the outdoors is a basic human right – yet it’s one that has often been denied to many of our youth. As a result, our underrepresented kids haven’t had the chance to experience some of the best of New Mexico: its outside world. In 2020, the New Mexico Outdoor Equity Fund opened to applications for the first time, awarding over $270,000 to 25 applicants across the state. It continues to support transformative outdoor experiences that foster stewardship and respect for lands, waters, and cultural heritage. During this OR session, hear from Angel Peña, executive director of Las Cruces-based Nuestra Tierra Conservation Project and one of the community leaders in New Mexico who created and advocated for this fund. The Outdoor Equity Fund has inspired similar programs throughout the country, and this session will also feature advocates and partners from other states enacting similar programming to work toward building an accessible outdoors for all. 

Moderator: Teresa Martinez, Executive Director, Continental Divide Trail Coalition


Ángel Peña, Executive Director, Nuestra Tierra Conservation Project

Lesford Duncan, Associate Executive Director, Outdoor Outreach

Shirley Romero Otero, Founder and Executive Director, Move Mountains Youth Project Inc.

OIA Industry Lunch: Collective Impact in Action: A Case Study for the Outdoors

Time: 12:00 p.m.-1:00 p.m. (MDT) 

Date: Thursday, June 9, 2022

Location: Colorado Convention Center, Meeting Room 201-207

Through community investment and groundbreaking research, the Outdoor Foundation’s Thrive Outside Initiative works with partners across the country to address outdoor equity barriers and help make the outdoors accessible for all. The collective impact model is the foundation upon which the Thrive Outside Initiative is built. Collective impact brings people together—in a structured way—to achieve social change.

Learn how the Outdoor Foundation and our Thrive Outside Communities are working to integrate the collective impact model to drive equity and systems change in the outdoors. Panelists will share their experiences working through a collective impact model, connecting youth and families from historically marginalized communities with nature, and addressing the outdoor equity barriers that exist in communities. 

Moderator: Jacob Fisher, Program Coordinator, Outdoor Foundation


Akiima Price, Director, Thrive Outside Washington D.C.

Heather Rossetti, Manager, Thrive Outside San Diego

Stephanie Maez, Executive Director, Outdoor Foundation

State of The Outdoor Market: Summer 2022

Time: 2:00 p.m. – 3:00 p.m. (MDT)  

Date: Thursday, June 9, 2022

Location: Colorado Convention Center, Meeting Room 201-207

Join OIA for a presentation on participation in outdoor activities, consumer trends in outdoor, supply chain disruptions, pandemic-to-endemic outdoor habits, and consumer perspectives. Learn what the data is telling us about supply and demand, increased diversity across the participation base, the new consumer journey into the outdoor market, and what opportunities lie ahead of us post-pandemic. Kelly Davis, Director of Research for OIA, will discuss business, participation, buying behaviors and social trends and how they impact the outdoor market.  Expect to walk away from this session with a clear view of current activity in the outdoor market and to know what the future likely has in store for outdoor market players over the next year.

Presenter: Kelly Davis, Director of Research, Outdoor Industry Association 

What Happened at the Summit? And What’s Next?

Time: 3:30 p.m. – 4:30 p.m. (MDT) 

Date: Thursday, June 9, 2022  

Location: Colorado Convention Center, Trend and Design Center

Industry Executives Are Co-creating a Bold New Vision and Outcomes Will Define the Outdoor Community’s Path Forward on Climate, Equity, and Inclusion.  

Leaders across the outdoor ecosystem met in May at an Outdoor Industry Association-hosted event to cast the vision and chart the pathway for—and commit to—a future that is inclusive, equitable, and climate positive. Find out who was there, what happened, and how your organization can get engaged, help shape (and get support to achieve!) an exciting, bold set of outcomes that define the industry’s common ground and collective path toward a climate positive outdoors for all.  

Presenter: Amy Horton, Senior Director, Sustainable Business Innovation, Outdoor Industry Association 


NPD Trend Breakfast: Retail and Consumer Trends in the Outdoor Marketplace

Time: 7:30 a.m. – 9:00 a.m. (MDT) 

Date: Friday, June 10, 2022  

Location: Colorado Convention Center, Meeting Room 201-207

Join NPD for a fast-paced, informative “Outdoor Trend” breakfast session.  This is a “must-attend” event for those interested in understanding retail trends and sales in outdoor.  This session will provide an in-depth update on what’s driving consumers and what they’re spending money on.  In today’s complex retail environment, this session is critical to staying up to date on retail sales and consumer insights. Matt Powell and Julia Clark Day are experts on the marketplace and will talk about what’s selling and the critical why behind the buy.  If you are looking for an understanding of current retail market trends and consumer dynamics, this session will give you a birds-eye view.   

Presenters: Matt Powell, Vice President, Senior Sports Industry Advisor, and Dirk Sorenson, Executive Director, Industry Analyst, The NPD Group 

Please RSVP to Julia.Day@NPD.com  or 303-402-5611 

Sponsored by:


Plateaued Email Marketing: How Do You Repair and Grow Customer Retention?

Time: 10:00 a.m. – 11:00 a.m. (MDT)  

Date: Friday, June 10, 2022  

Location: Colorado Convention Center, Meeting Room 201-207

  • Your outdoor enthusiast consumer is likely receiving over 100 emails a day. Are you sending the same email to your entire customer database? 
  • Since COVID, U.S. adult shoppers shifted to email as the preferred channel to receive advertisements and communication. Has your business kept up with this shift and trend? 
  • Learn how to easily enrich your customer data and segment and “automatically” engage your prospects and customers, along with the importance of establishing and understanding your metrics. Break down and easily help determine your average order value and your average customer lifetime and value, etc. 
  • Overview of digital best practices and ways to speak to a prospect like a prospect and a customer like a customer and the importance of personalized, targeted marketing for client retention and increased sales.  
  • Whitepaper takeaway/download provided to all education session attendees.  

Presenter: Scott Buelter, CEO, Ascent360  

OIA Industry Lunch: A Look at the Past, Present, and Future of Public Lands

Time: 12:00 p.m. – 1:00 p.m. (MDT)

Date: Friday, June 10, 2022  

Location: Colorado Convention Center, Meeting Room 201-207

The protection of lands and waters is foundational to the outdoor industry. From the creation and protection of national monuments to the development of neighborhood parks, it is essential to ensure that all Americans and our future generations are guaranteed the physical and mental health benefits of outdoor recreation. Time and time again, outdoor companies have united to raise our industry’s voice in defense of public lands and waters when they have come under threat. Under the current Congress and the Biden administration, the industry is at an important crossroads, with ample opportunities to demonstrate the importance of these lands and accessibility: from the consideration of a public lands package to the implementation of America the Beautiful, an ambitious proposal to conserve 30 percent of our lands and waters by 2030. What role can the industry play to ensure that these pivotal opportunities yield a more equitable, accessible outdoors and ensure a thriving future for the planet? How can we continue to integrate lessons learned from the history of public lands and inequities, the traditional indigenous knowledge and practices in stewardship, and the stories of underrepresented communities to ensure that public lands are developed and maintained for all Americans in the years to come? 

Join OIA for an informative discussion with key stakeholders, industry leaders, and representatives from Washington, D.C., to reflect on the history of public lands in America; the tools and innovations Congress and the administration may use to create new, shared spaces; and the opportunities to make a difference in 2022. 

Moderator: Richard W. Harper, Jr., Director of Government Affairs, Outdoor Industry Association 

Panelists to be announced.

Person on beach in Oregon at sunset

State Outdoor Business Alliances: Strengthening Advocacy, Business and Economies

Time: 2:00 p.m. – 3:00 p.m. (MDT) 

Date: Friday, June 10, 2022  

Location: Colorado Convention Center, Meeting Room 201-207

Outdoor business and recreation alliances across the United States are driving forces behind vitalized outdoor economies. These state-based groups are galvanizing businesses from across the outdoor industry and other key stakeholders to play a leading role in promoting recreation economies, accessibility, and the outdoor sector.

Join representatives from outdoor alliances to learn about their efforts to support the outdoor industry through advocacy, thought leadership, collaboration, marketing, workforce and business development, partnerships with state offices of outdoor recreation, and more.  


Rebecca Gillis, State and Local Government Affairs Manager, Outdoor Industry Association 

Jonathan Jarosz, Co-Founder, Land of Outsiders


Dustin Cederholm, Co-Founder and former Executive Director, Utah Outdoor Association

James Glover, Founder and Co-Director, endeavOR New Mexico 

Jenny Kordick, Executive Director, Maine Outdoor Brands

Matt Lyon, Chairperson of California Outdoor Partnership (CORP), and CEO of HydraPak LLC.



Navigating an Uncertain Trade Environment: Lessons Learned and Tips for Success

Time: 10:00 a.m. – 11:00 a.m. (MDT) 

Date: Saturday, June 11, 2022  

Location: Colorado Convention Center, Meeting Room 201-207

Outdoor companies continue to face multiple supply chain challenges stemming from the global shipping crisis, failed reinstatement of key federal trade programs, inflation, and lingering impacts of the COVID-19 pandemic. With American outdoor recreation participation at an all-time high, our industry has been uniquely hard-pressed to find ways to overcome the uncertain market conditions in order to meet unprecedented consumer demand. This has been particularly true for small and medium-sized businesses which often lead the way in developing innovative new outdoor apparel, footwear, and equipment.

Join OIA for a conversation with representatives from a diverse group of outdoor companies, Congress, and the administration on how your business can navigate these uncertain times and improve your bottom line.  

Moderator: Richard W. Harper, Jr., Director of Government Affairs, Outdoor Industry Association 


Kay Martin, CEO, BOCO Gear

Jennifer Knight, Deputy Assistant Secretary for Textiles, Consumer Goods, and Materials, International Trade Association 

Quinn O’Rourke, Director of Compliance and Logistics, Lacrosse Footwear

Andrew Samet, Partner, Sorini, Samet & Associates

OR AND OIA: Read the Q+A

The Outdoor Retailer trade show is moving to Salt Lake City beginning in 2023. You may have been asking yourself: “Where does OIA fit in all of this?” Read answers to a few of the top questions we’ve received.

Read more

Your membership matters

Together we are a force. As an OIA member, you gain access to insights, advocacy, and opportunities for action that support the long term success of the outdoor industry. Learn how we work to provide meaningful benefits to help your business thrive.

Read more



We’re always looking to improve and provide meaningful education for professionals in ther outdoor indsutry. Let us know how we’re doing.