Archives: Press Releases

LOS ANGELES (April 10, 2024) – Dometic presents the highly versatile Front Runner Dometic Pro Bed Rack System which will change the way truck owners transport overlanding, camping and adventure gear by offering an easy to install, robust, accessible and lightweight load bed storage solution. The new system is available online and at select dealers.

Dometic launches the Front Runner Pro Bed Rack System, a game-changer for truck owners looking to optimize their gear carrying capacity and accessibility. This system has its roots in the globally recognized Front Runner Dometic roof rack systems, adopting the proven reliability and versatility that is unmatched in the vehicle-based adventure and overlanding industry.

The Pro Bed Rack System is expertly crafted to give gear accessibility to a truck’s load bed area without intruding on valuable in-bed space and provides a hassle-free mounting solution for all overlanding, camping and adventure accessories. The Pro Bed Rack System has multiple accessory channels and T-slots, which make for the quick and easy fitment of a wide range of Front Runner Dometic accessories (see below for full list). The system is reinforced with fixed top cross bars, boosting its structural integrity, while the cross-bracing at the front and rear counter torsional stresses, providing exceptional structural integrity and strength.

The Slimline II, Front Runner Dometic’s iconic overland roof rack, is an exceptional add-on storage option to the Pro Bed Rack. Known for its strength, durability and quality, it seamlessly installs onto the top of the Pro Bed Rack, offering compatibility with over 55 accessories to provide limitless customization for your truck’s load bed. The Pro Bed Rack System is vehicle-specific and can easily be fitted to the existing factory mounting points with minimal modification. The system has been designed to work with all bed liners and most drop-in liners. For more details and pricing, please visit www.frontrunneroutfitters.com.

Note to editors:

● Hi-res images can be found here.
● The Pro Bed Rack System fits the following truck models:
○ Ram 1500 Crew Cab 5’7” bed
○ Ford F150 Super Crew 5-1/2’ Bed
○ Ford Ranger T6 DC / super crew
○ Ford Ranger T6.2 DC / super crew
○ Jeep Gladiator
○ Toyota Hilux DC
○ Toyota Tacoma DC 5ft Bed
○ Toyota Tundra Crewmax 3rd Gen 5.5 ft bed

Attention:
The Pro Bed Rack System has been designed to work with all bed liners and most drop-in liners. However, it’s not compatible with a roll top or any load bed cover. The following Front Runner products can be side mounted onto the Pro Bed Rack system: Recovery Device Mount Bracket, Universal Side Mount Bracket, 20L Water Tank Mount Bracket, Wolf Pack Pro Mount Bracket, Multiple Molle panel mounting options, Rear Barrier Net, Rotopax Mounts, Fishing rod, snowboard or ski holder.

ABOUT DOMETIC
Dometic is a global market leader in the mobile living industry. Millions of people around the world use Dometic products in outdoor, residential, and professional applications. Our motivation is to create smart, sustainable, and reliable products with outstanding design for an outdoor and mobile lifestyle in the areas of Food & Beverage, Climate, Power & Control, and Other Applications. Dometic employs approximately 9,000 people worldwide, had net sales of SEK 21.5 billion (USD 2.5 billion) in 2021 and is headquartered in Stockholm, Sweden.

ABOUT FRONT RUNNER
Front Runner is a South African manufacturer of camping and vehicle equipment based in Johannesburg. Founded in 1999, the company’s product range includes roof racks, drawer systems, tents, awnings, water tanks, other transport and storage solutions and a variety of camping accessories. It all started with a handful of friends from South Africa, who were equipped with know-how in technology, design, production and a penchant for off-road trips. After suffering from the fact that the existing equipment could not withstand their travels around the world, they developed new patented equipment and made it stronger and smarter. Today, Front Runner products enjoy a well-deserved reputation for quality, design and durability. On May 20, 2021, Front Runner was acquired by Dometic.

Outdoor Afro, Inc. and REI Co-op are announcing a collaboration for three new fully-guided trip offerings that will operate July through October in New River Gorge National Park, Shenandoah National Park and surrounding regions. Each experience is a four-day guided trip that celebrates Black joy by amplifying belonging, togetherness, and connection with nature.

With itineraries informed by Black outdoor enthusiasts, these small group experiences will be co-guided by Outdoor Afro, Inc. and REI Co-op guides, and were designed with a focus on Black history and culture, past and present. The trips are open to everyone from outdoor enthusiasts and those who are outdoor curious, with adventure-based activities and education about nature and Black history of each region.

“As a longstanding partner of REI Co-op, I am thrilled to expand our collaboration by bringing multi-day guided experiences,” said Rue Mapp, founder, and CEO of Outdoor Afro Inc. “This collaboration is meant to bring an unforgettable experience through thoughtfully curated itineraries so there is something for everyone. Whether you’re looking for a fun family camping adventure, hiking, and kayaking, or a lodge-based experience filled with adventure and historical tours in D.C., you’ll have the opportunity to explore, reconnect, and enjoy rich cultural experiences celebrating Black joy in nature.”

New multi-day experiences are available to book now:

• Shenandoah Hike and Camp Adventure by Outdoor Afro, Inc.
  A four-day “moderately active” trip priced at $1,799. Guests will immerse themselves with the enchanting landscape of Shenandoah National Park by kayaking the tranquil Shenandoah River, hiking to the iconic pinnacle of Old Rag, through Big Meadows Wildlife Sanctuary, and to the park’s highest point, Hawksbill Summit; exploring the waterfalls in Whiteoak Canyon; and unwinding at a local vineyard complete with a tour, tasting and dinner.
• New River Gorge Epic Family Camping Getaway by Outdoor Afro, Inc.
  A four-day “easy active” family-friendly camping getaway priced at $2,499 that is perfect for families with children aged eight years and older, parents and grandparents alike. Guests will explore the country’s newest national park, New River Gorge, through hiking, beginner-friendly whitewater rafting, and a canopy level ropes course. Evenings are spent at a cozy campground complete with rustic charm and comforts such as oversized tents, plush sleeping pads, chef-inspired meals and conveniences of hot showers and flushing toilets.
• Shenandoah and DC Hike and Kayak – Lodge-based-by Outdoor Afro, Inc.
  A four-day “easy active” trip priced at $2,799. Starting and ending in Washington D.C, travelers will kayak and hike while camping at Shenandoah National Park. Beginning in historic Old Town Alexandria, guests will learn about Black history and culture, kayak the Potomac, and hike in Shenandoah Valley and the national park to sweeping views, stunning waterfalls, and the countryside. Highlights also include a local speaker who reflects on the region’s divided history and a tour and tasting at a Black-owned vineyard.

“We’re excited to bring these new trips to life with Outdoor Afro, Inc.” says Justin Wood, REI director of Experiences. “The Outdoor Afro, Inc. team has thoughtfully considered every detail to deliver a meaningful and truly authentic experience for guests, from the food to the activities to the focus on Black history and culture, past and present, in the places we explore. These are memory-making trips, sure to last a lifetime.”

Each trip has been inspired by Rue Mapp and the Outdoor Afro and REI Co-op communities. Low to no cost outdoor experiences are still available nationwide through the not-for-profit Outdoor Afro, Org.. REI members also receive discounts on additional classes, events and multiday trips.

Outdoor Afro, Inc. and REI Co-op have also released new spring products aimed to amplify Black joy in nature. This collection reimagines the comforts of camp by designing a line for everyone with inspiration from the Outdoor Afro community. Apparel and camp gear range from $89.95 to $99.95 and $29.94 to $399.95 respectively.

The new gear collection for spring features graphic prints by artist, Chelsea Alexander, founder of Sqwigl and known for her work with various global brands. Products include a special edition Skyward 4 Tent, camp sleep system featuring a Nature Nap 25 Zip-Up Comforter, and a Nature Nap Satin Pillow to reduce friction and breakage for natural hair. Also new for the season, the collaboration adds a new Outdoor Afro + REI Co-op Flash 22 Pack to help complement its apparel collaboration that also receives color updates for the season.

The collaboration’s spring drop not only introduces the exclusive print, but also features new hues of Rialto Red, Blue Nightfall, Amber Spice, Dark Sand and Blue Aster throughout the men’s and women’s apparel. Like past apparel drops, the collection considers a wide range of body types, shapes, and sizes.

Shop the new styles here.

Outdoor Afro, Inc.

Outdoor Afro, Inc. celebrates and inspires joy, connections and leadership in nature by designing, manufacturing and selling apparel and gear, and providing outdoor experiences informed by Black outdoor enthusiast insights. Not-for-profit partner, Outdoor Afro Org., celebrates and inspires Black connections and leadership in nature by offering free or low-cost outdoor education, recreation, and conservation opportunities in more than 30 states across the US.

About the REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 23 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. If you can’t visit one of our many stores, you can shop at REI.com, REI Outlet or the REI shopping app. Everyone is welcome to shop REI, but members who join the co-op enjoy a range of benefits. More than a retailer, REI is a purpose-driven and values-led company dedicated to enabling life outside for all.

STOCKHOLM (April 4, 2024) – Houdini, the global circular sportswear company dedicated to minimalist silhouettes, debuts its Spring/Summer 2024 collection in store with versatile pieces focused on circularity and longevity encouraging consumers to do more with less. The line showcases multi-functional options for trail and road running, adventure travel and urban outdoor pursuits. One hundred percent of Houdini’s products are PFAS free and crafted from recycled, renewable, biodegradable and Bluesign certified materials. Houdini’s Spring/Summer 2024 collection is available at www.houdinisportswear.com and at select specialty retailers.

“Our philosophy is to produce environmentally responsible apparel enabling people to do more and go further with smaller wardrobes,” says Eva Karlsson, Houdini CEO, a recognized global sustainability advocate who most recently spoke on the issue at The World Economic Forum and the Economist Impact 10^th annual Sustainability Week. “It’s no secret that the world must come to terms with PFAS inventory; we have been PFAS free since 2018. As we continue to fight overconsumption, Houdini’s Spring/Summer 2024 collection reinforces our Design Checklist principles and commitment to creating long lifecycle products that, by virtue of their quality, versatility, functionality and style, become lifelong companions.”

The Spring/Summer 2024 line uses cool, lightweight fabrics at home in both the backcountry and in the heart of the city. Garments can serve multiple purposes from bike commutes to climbing, trail running, hiking, traveling and more.

Popular multifunctional pieces this season include:

The Pace Flow Houdi ($190) a light and airy performance hoodie using mesh fabric that traps heat to provide warmth, while offering exceptional breathability at a very low weight. It is available in silhouettes for both men and women in four colors: sunset orange, black, blue and morning haze.

The Pace Light Short ($100), for men and women, a light yet durable woven fabric with best-in-class breathability, excellent next-to-skin comfort for hiking, trail running and exploring town. It is quick drying, made with 50% recycled polyester and fully recyclable.

The Pace Wind Jacket ($190), for men and women, is an ultralight and highly breathable wind jacket. C9 Ripstop and Wish Woven fabrics provide light weather protection but never weigh you down. It is made with 70% recycled and fully recyclable polyester making the garment completely circular.

The Tree Tee  ($65), for men and women, is an incredibly soft Woodland Jersey made of 100% Tencel™ Lyocell fabric, a fiber made from wood pulp from sustainably sourced trees in a closed loop production facility. This fabric is made from fully renewable sources and is biodegradable and certified by the EU Ecolabel. The Men’s Tree Longsleeve shirt ($140), is a relaxed men’s shirt also in the cool and airy 100% Tencel™ Lyocell fabric. A versatile garment that is as functional and stylish in town as it is on the trail.

The Activist Tee ($85), for men and women, features quick drying merino wool and a Tencel™ Lyocell blend, and is compostable, ultra-soft and comfortable.

The Route Dress ($160) and the Dawn Dress ($150) continue as popular staples with quick drying fabric and a chic silhouette.

About Houdini

Houdini is an odd band of friends from Sweden on a quest to reimagine the future of circular sportswear. Ever since the start in 1993, Houdini has challenged the norms of the outdoor industry, as a company led by women, as innovators of sustainable design and as pioneers of circular business models. Ultimately, Houdini wants to enable and inspire people to reconnect to nature.

###

Houdini Media Contact:

Cassidy Clark

cassidy.clark@offmadisonave.com

 

April 9, 2024 – PORT COQUITLAM, BC.  – When it looked like the roster was complete, Norco announced two more models to round out the stable in a powerful way. Design and technology come together for a cohesive full-power lineup consisting of three Range VLTs and one Sight VLT, catering to the rider’s preference in frame material, spec, or travel.

Both the Range VLT and Sight VLT are powered by the Bosch Performance Line CX Smart System and a Bosch 750wh battery. The Bosch ebike Flow App, custom for Norco, connects to the drive unit, battery, display, and control unit to help you determine the rider’s optimum level of assist and range. Customize each ride mode to the desired preference, torque, speed, dynamic output and assist level.

These 2024 models, designed around Norco’s VPS_HP (Virtual Pivot Suspension | High Pivot) suspension layout, increase rearward axle path to improve suspension performance in technical terrain while retaining the dynamic and responsive feel that rider’s expect. Through extensive testing using an i-track configured idler location, anti-squat has been tuned for efficiency and responsive feel under power. The idler mounted to the chainstay manages chain growth and pedal kickback.

Range VLT | CHARGE ALL DAY:

Meet the Range VLT, with 180/170 mm of travel, made for rider’s who are into tackling rowdy terrain and then taking it up another notch into absolute beast mode. Whether riding up or down, the all-day battery means you don’t need to pick one trail; you can take them all.

The Range VLT shatters the standard e-MTB mold and is set to get you anywhere and everywhere. The fully integrated Bosch Performance Line CX Smart System is compact in size but high in power. With 85Nm of torque and a 750Wh long-distance battery, the Range VLT is the next level in capability to go the distance and descend with confidence.

“Love this bike. The Range VLT is the ultimate tool for exploration and fun. When I ride it, I look for an entire trail network or zone and often have to tap out before the bike does.”

Norco Team rider, Matt MacDuff absolutely commanded this bike through the wide-open spaces of Virgin, UT – where everything is Rampage.

With 160mm/150mm of travel, this bike is for those who seek diverse technical trails, up and down, with a need for unwavering confidence and an unmatched e-MTB performance. A full-power, all-mountain machine that allows you to dig deeper, commit harder and climb higher than ever.

Dialled kinematics with VPS_HP suspension design and dependable Ride Aligned^™️ setup guide, offer an unbeatable ride feel that keeps you going through even the toughest terrain. Reactive pedal-efficiency, and stability make your ride feel good wherever you venture.

Norco Team rider and Product Engineer, Kirk McDowall has spent some serious hours with the new Sight VLT – through testing, development and as a training tool for the World Cup season ahead.

“The Sight VLT is fast, fun and maneuverable on the descents, and the Bosch CX system is sick – it keeps me smiling the whole way back up the hill for another lap!”

As a part of the Rider First mentality, Norco has introduced a serious upgrade to the updated Ride Aligned^™️ Setup Guide. This update not only covers data for the newest MY24 models, but it will include the entire range of Norco bikes to ensure every rider has the best on-bike experience possible.

Additional information on the new Range VLT and Sight VLT models, as well as the Ride Aligned update, can be found in the Media Kit accompanying this press release.

For more, please reach out to brandon.martinez@backbone.media or AshleyR@Norco.com.

About Norco Bicycles

Norco is a global leader in high-performance mountain bikes, known for its commitment to innovation, quality craftsmanship, and the pursuit of trail-blazing excellence. Founded as Northern Cycle Industries in 1964, operating out of a chicken coop, the brand has evolved over the years, but hard work, passion, and commitment to innovation have always been at the forefront. The mountains and trails of British Columbia are hard-wired into the DNA at Norco, and they will always be the ultimate inspiration for the character and performance of every Norco bike. Norco.com

 

SEATTLE (April 9, 2024) – evo, the outdoor retail and experiences company, today announced newly designed mountain bike essentials, community events, and new evoTrip experiences, including an official partnership with the original pioneer in adventure bike travel, Big Mountain Bike Adventures.

NEW MTB evo 2024 Gear (IMAGES for editorial use)

evo continues to expand and improve its mountain bike gear offerings for both men and women.

• The new evo Lookout Jersey (Men’s | Women’s) provides peak performance on rides both big and small. Offered in both long-sleeve and short-sleeve styles, its featherlight fabric provides a comfortable, breezy feel while maintaining the durability, and sun protection you need to navigate tight trees and techy drops with confidence.
• All new evo Lightweight Bike Gloves (available in both unisex and Women’s sizing) are light on the hand but heavy on the tech with minimal weight and optimal breathability. The lightweight gloves feature an AX® Suede palm for superior grip and feel, a breathable design, and touchscreen compatibility.
• All new design evo’s Enduro Bike Gloves were built to endure and perform on even the most white-knuckle rides. The updated design features touchscreen compatibility, EVA padded AX® Suede palm, and 3-finger knuckle guards.
• The evo Enduro Hip Pack offers a comfortable and breathable spacer mesh back panel/hip belt, plus organizational pocketing for tools, snacks, and hydration.

evoTrip (IMAGES for editorial use)

Founded in 2009 based on evo’s core value of “invitation,” evoTrip prides itself on bringing together like-minded travelers to nearly 80+ exciting and breathtaking outdoor destinations without having to worry about stress-inducing trip logistics. New for 2024, evo is launching a collection of epic, unique-to-evo bike experiences, in partnership with best-in-class MTB operators and brands marking a significant step forward in the journey of becoming the global leader in action sports travel to iconic mountain bike destinations around the world.

• Aosta Valley, Italy (Sept. 21-28)

In partnership with Big Mountain Bike Adventures, this new trip will take serious mountain bikers to the north-west corner of Italy where they can expect more than 3,000 miles of singletrack near some of the biggest peaks in Europe – Mont Blanc, Grand Combin, Gran Paradiso, and the Matterhorn. Not to mention, exceptional cuisine, superb espresso, and outstanding vino; it’s Italy after all.

• Telemark, Norway (July 24-29, Aug. 28-Sept. 2, Sept. 4-9)

evoTrip and Norrøna Adventure will take riders on a 6-day trip full of biking and relaxation in beautiful surroundings right in the heart of Telemark. This trip is perfect for intermediate and above riders who love combining mountain biking, delicious locally-produced food, and spa relaxation in the wilderness.

• Salt Lake City, Utah (May 31-June 2, June 7-9, Sept. 6-9, Sept. 13-15)

evoTrip has expanded its Salt Lake City camp offerings with both all-gender camps and women’s-only camps.  These new bike skills camps are designed for having a blast while safely progressing at the individual level. evoTrip’s experienced guide partners at Momentum Mountain Biking ensure a 5:1 instructor-to-rider ratio and pare down smaller groups based on ability.

Returning for its second year this September, evoTrip x Juliana will help women riders take it to the next level with the support of Juliana, evo and Momentum Cycling. Guests will get to ride the newest bikes from Juliana, stay at evo Hotel, and have logistics to and from the mountain taken care off.

evo Community Mountain Bike Events

In support of evo’s dedication to the local communities in which they operate, evo will be hosting “Trailgate” Parties and Trailhead Takeovers in Seattle, Denver, and Salt Lake City this summer. To celebrate International Women’s Bike Day on May 4, evo will be hosting trailhead events in Seattle, Portland, Salt Lake City, Denver, and Whistler, complete with free women’s mountain bike rentals and group rides. All event dates and more information can be found at evo.com/events.

For more information on evo, evoTrip, and new MTB products visit evo.com. A selection of high-res images can be found here.

#  #  #

Media Contact:

Austyn Dineen, austyn.dineen@backbone.media

Jessie Vandenhouten, jessie.vandenhouten@backbone.media

About evo

evo is an outdoor retail and experiences company whose purpose is to make life better by building community and igniting the adventurous spirit that lives within us all. evo is focused on providing unique experiences across its network of stores, evo.com, Rhythm Japan, two All Together Skateparks, lodging, and travel businesses, which are centered on sport, culture, the outdoors, and human connection.

A pillar of evo is its community impact, bringing financial and volunteer support to non-profit organizations dedicated to getting underserved kids outdoors.

There are 11 stores in the U.S. and Canada. In January 2022, Rhythm Japan the leading retail, rental, and experience company with seven stores located in Japan’s mountain resorts became part of evo.

In partnership with a group of complementary businesses, evo opened a 100,000-square-foot campus in Salt Lake City, Utah in 2022. Campus Salt Lake includes an evo store, All Together Skatepark, Salt Lake Bouldering Project, Level 9 Sports, and evo’s first evo Hotel.

evo offers lodging at The Journeyman Lodge in Whistler, and evo Hotel in Salt Lake and runs an indoor skatepark, called All Together Skatepark, in Salt Lake and Seattle. In 2022 evo announced the opening of evo Hotel Tahoe City, which will open Winter 2024/2025.

To learn more about evo, please visit evo.com. Editorial assets are available here.

 

 

 

 

 

JUPITER, FL. (April 8, 2024) – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass lens, welcomes three new frames to its popular Del Mar Collection of  lifestyle frames,  inspired by life on the water and crafted for wanderlusting souls.  Boasting bold and fashion-forward details , Keramas, Nusa and Ulu bring a new level of diversification to the Del Mar portofolio.

With colors, patterns, and textures inspired by the sea, these coastal classics were built with meticulous attention to detail. The temples of each frame feature custom corewire with a laser-etched wave pattern, sleek logo placement under resin, and premium 5-barrel hinges. Exclusively available in Costa’s 580 mineral glass, the lenses are inset within each Bio-Acetate frame. Whether spending the day on the beach or crossing the globe to your dream destination, these new expressive frames will both reflect and connect you to your surroundings.

“Our Del Mar Collection was introduced as a way to broaden our product offering to include more expressive and stylistic lifestyle frame options for those who love being on and around the water, but don’t necessarily need sunglasses for performance,”  explains John Sanchez, VP of Global Product Strategy at Costa. “Our Del Mar frames make their  way to the top of our best seller list year over year and have organically allowed us to reach a whole new audience. You’ll notice we’ve turned up the boldness a bit with these new styles,  but I think that’s just what our ever-growing community wants to see.”

Named after the powerful Indonesian surf break, Keramas wears its boldness and distinctiveness on its sleeve. More masculine in design and featuring a sharp square lens shape with a light top-to-bottom taper and subtle key-hole bridge, this handmade frame is crafted for those who push a bold yet refined attitude.

Nusa is a testament to bold expressiveness and the ideal choice for those who appreciate standout eyewear. Drawing inspiration from the stunning waters of Indonesia, the elegant and feminine Nusa frame features an oversized soft-square lens shape with a gentle brow dip and subtle lens set back for unique stylistic expression.

Just like the surf break known to wow Bali visitors for generations, Ulu’s distinct craftsmanship is legendary. The unisex frame features a soft square lens shape, with a corewire temple sporting a laser-etched design pulled straight from the waves it was named after.

As with all Costa sunglasses, Keramas, Nusa, and Ulu feature Costa’s patented polarized, color-enhancing 580® lens technology to block glare, and boost color and contrast. The Del Mar Collection comes exclusively in Costa’s mineral glass lenses, providing scratch resistance and water repellency.

In addition, the lightweight and durable Bio-Acetate frame reduces the carbon footprint of each new pair by 54% when compared with industry standard acetate.This is just one example of Costa’s efforts to protect the watery world it calls home. To learn more about Costa’s ongoing commitment to conservation and sustainability, check out Costa’s Sustainability Hub.

Keramas, Nusa and Ulu start at $242 and are currently available in a variety of lens and frame color options on Costa’s website or at local dealers around the world.

About Costa Sunglasses

More than 40 years ago, a group of anglers created Costa Sunglasses to stand up to the harsh light, unforgiving salt and rough conditions of a day at sea. The gear they made was up to the task, and it’s been on the water ever since. Today, Costa combines its superior 580® lens technology with unparalleled fit and durability to make the highest-quality sunglasses and prescription eyewear for adventures on the water. Committed to protecting the watery world it calls home, sustainability and conservation is woven throughout everything they do. From building products made of responsible materials, to Costa-owned initiatives like Kick Plastic® and #OneCoast, and its partnerships with 40+ mission-aligned conservation organizations, Costa inspires its community to help protect the earth’s resources and #SeeWhatsOutThere. Find out more on Costa’s website and join the conversation on Facebook, Instagram, or Twitter at @CostaSunglasses.

Media Contact: Becca Katz I Verde Brand Communications I Becca@verdepr.com I Cell: 360-441-5620

PORTLAND, Ore. (April 3, 2024) – OROS Labs- www.oroslabs.com, an innovative thermal solutions company, announced the closure of its Series B funding round, raising $22 million to support the company’s expansion in consumer, commercial and government industries. The round of funding was led by Airbus Ventures, with participation from REI Co-op Path Ahead Ventures, Platinum Mile Ventures, Culper Ventures, Crumpton Ventures, Iron Gate Capital Advisors, Enlightenment Capital, CTK and the Goldwin Play Earth Fund, among others.

Solarcore®-www.solarcore.tech,  leverages the thermal properties of Aerogel, the world’s lowest thermally conductive solid, to revolutionize insulation for a multitude of applications – from structures and packaging to cold weather apparel and footwear. By combining cutting-edge technology with innovative design, Solarcore sets new standards for thermal efficiency, along with being durable, versatile and applicable to many different product categories.

“The support from our investors in this Series B funding round strongly reflects our ambition to reinvent a field that has seen limited innovation,” said Michael Markesbery, co-founder, and CEO at OROS Labs. “This investment opens doors for us to pursue strategic partnerships, bolster our manufacturing capabilities, scale our product offerings, and advance our research and development efforts to continue introducing groundbreaking materials to the market.”

“The confidence of our new investors, dedicated to strengthening our networks within the aerospace, defense and heavy industry verticals broadly, will help equip us with the expertise necessary to revolutionize the once stagnant thermal insulation category,” added Rithvik Venna,  co-founder and COO at OROS Labs. “Bringing along our partners for this next phase of our strategic growth will be critical in advancing our team, products and results.”

“From our earliest exchanges with Michael and Rithvik, we were instantly attracted by Oros Labs’ potential to serve a wide array of dual-use applications. With the flexible design of its thermal product suite, Solarcore represents the most versatile aerogel materials ever made ,” remarks Nicole Conner, Airbus Ventures Partner. “We are proud to lead OROS Labs’ Series B round, and to bring the OROS Labs team into the Airbus Ventures portfolio.”

Solarcore continues market expansion through key strategic partnerships with the U.S. Department of Defense and renowned consumer footwear brands, such as Merrell and L.L. Bean, showcasing the advantages of its technology across government and consumer industries. Examples of those partnerships include:

• In collaboration with the U.S. Department of Defense, Solarcore is set to transform the Army’s cold weather tactical shelters, offering enhanced heat retention, reduced weight, and improved efficiencies in transportation and setup. With the Defense Department investing billions annually in heating and cooling tactical shelters, the adoption of Solarcore presents significant cost-saving opportunities, operational and carbon footprint benefits.
• In the consumer sector, at the most recent Fall 2023 ISPO trade show, Solarcore received a Textrends award selection highlighting the most innovative materials and innovations in the sport and outdoor industry. Solarcore can be found in a variety of footwear products at Merrell, LL Bean and others.  Solarcore will continue to prioritize the expansion of partnerships with footwear, apparel, and accessory brands that recognize the remarkable advantages of the Solarcore ‘More warmth. Less Bulk’ promise.

Additionally, OROS Labs has recruited an incredible team of advisors and leadership, including Jim Ryan, former CEO and Chairman of WW Grainger; Mike Brown, former CEO of the Defense Innovative Unit; Happ Klopp, founder of The North Face; Hank Crumpton, CEO of Crumpton Global LLC and former head of the CIA’s National Resource Division; Rodney Faraon, Partner and Chief Creative Officer at Crumpton Global LLC; and Jeff Jordan, general partner at Andressen Horowitz.

Solarcore has built an impressive leadership team, with deep experience in materials, innovation, business development and marketing from industry leading companies, including Teledyne Flir, The North Face, Icebreaker, Columbia Sportswear, Adidas and more.

For more information, please visit: oroslabs.com. For media inquiries, please contact Senior PR Manager Kevin McCormack kevin.mccormack@rygr.us

About OROS Labs®: OROS Labs is a materials technology company developing the most advanced thermal insulation on the planet.  We took NASA’s well known Aerogel technology and patented ways to infuse into products that deliver best-in-class thermal efficiency.

About Airbus Ventures: Headquartered in Silicon Valley, with offices in Toulouse and Tokyo, Airbus Ventures is a fast-moving, early-stage venture capital company that independently funds and supports startups set to shift both the aerospace industry and our planetary system to a sustainable future. Airbus Ventures has helped aspiring innovators reach new dimensions of achievement since 2015.

Contact: Kevin McCormack

970.924.0704 ext. 2101

###

SEATTLE (April 3, 2024) — As outdoor-apparel manufacturer Outdoor Research releases its first dedicated collection of mountain bike gear for Spring 2024, the Seattle-based brand is expanding its athlete roster with four riders who will provide product category expertise and feedback as OR leans fully into the category.

Trail and freeride athletes Georgia Astle, Bas Van Steenbergen, Tom Van Steenbergen and Damon Iwanaga join the Outdoor Research athlete roster aligned with the release of OR’s eight-piece Freewheel product collection, currently available at retail and direct from OR.

The Freewheel collection brings the technical design expertise and materials innovation leadership that has defined Outdoor Research products for more than 40 years to a category that is a core activity for a large segment of its existing customer base. Watch the Freewheel collection brand video here.

“Many of our longtime customers are already mountain bikers — it’s right there with hiking, climbing and skiing as core sports for them,” said Chris King, VP of Brand for Outdoor Research. “Combined with the fact that many riders have already been using versatile OR products like the Helium Rain Jacket, the Ferrosi Overshort and the Echo tops, pushing further into this space represents a very natural evolution for us. Georgia, Bas, Tom and Damon will be excellent ambassadors to help us show both existing and new customers what OR brings to this category.”

Georgia Astle lives and rides in Whistler, Canada and began her career with downhill and enduro racing. In recent years she has evolved into the freeride space where she continues to push the progression of the sport. Her recent wins include first at Crankworx Whistler in SCOR Air DH, third at Crankworx Innsbruck in Whip Off and second at Crankworx Rotorua in Whip Off. Astle will be competing at Crankworx Innsbruck, Poland Polska Fest Jump Jam and Crankworx Whistler this year.

Bas van Steenbergen and Tom Van Steenbergen grew up in The Netherlands before moving to Canada as kids. Both brothers started their racing careers doing BMX before switching to mountain biking racing and then freeride. Bas focuses on World Cup and Crankworx events, where he recently had back-to-back King of Crankworx World Tour victories, while Tom is focused on events like Red Bull Rampage where he placed second last year. Tom will be competing at the Cam Zink invitational, Crankworx Whistler and Red Bull Rampage this year. Bas just finished competing at Crankworx Rotorua and will be at Crankworx Whistler later this year.

Damon Iwanaga is currently living in Incline Village, Nev. and began his path to pro mountain biking on the motocross track before he switched to freeride mountain biking. Still competing in events, Iwanaga also spends his time volunteering in the mountain bike community through coaching, trail building and fundraising within his local community. Iwanaga is slated to compete at the upcoming Sea Otter Classic as well as TDS Enduro, Cam Zink Invitational, Crankworx Whistler and Fest Series Huckfest this year.

The Freewheel collection brings in proven technology from OR’s outerwear and sportswear collections, including DuraPrint®, a 3D printed overlay. DuraPrint delivers extra abrasion resistance in high-wear areas without adding weight or impeding flexibility in the fabric — a natural fit in the bike category. It also offers extended and inclusive sizing options, up to women’s 4X Plus and men’s 42. The new collection includes:

• Men’s and Women’s Freewheel Ride Shorts – built with lightweight, breathable materials and a bike-specific fit, reinforced with DuraPrint® technology for added durability. $115.
• Men’s and Women’s Freewheel Short-Sleeve & Long-Sleeve Jersey – features lightweight, breathable, UPF 30+ sun protection and a bike-specific fit. $60, $70.
• Men’s and Women’s Freewheel Half Zip Hoodie – built with breathable, bluesign approved weather-resistant materials and a bike-specific fit for riding on colder days. $179.
• Freewheel Mountain Bike Gloves – focus on breathability and grip to give the rider complete control of the mountain bike on trail rides of all skill levels. $39.
• Freewheel Leather Palm Bike Gloves – constructed to be durable and abrasion-resistant with a focus on grip, cushion, and comfort for ultimate bar control while trail riding. $59.
• Freewheel 5L Hip Pack – provides a large main compartment and a long list of mountain bike-specific features for hauling bike essentials, snacks and layers for trail rides of all lengths. $85.

The Freewheel Collection is now available online at www.outdoorresearch.com/freewheel and outdoor retailers.

About Outdoor Research

Since 1981, Outdoor Research has created trusted apparel, accessories, and equipment for you to thrive outside. Our award-winning outdoor gear is meticulously researched and tested for outdoor enthusiasts and military users around the globe. Grounded in our values of curiosity, passion, innovation, collaboration and community, we strive to create space for all in the outdoors. We celebrate wins outside at every level together with our ambassadors, non-profit partners and employees. Join us at outdoorresearch.com.

Media Contact: Verde Brand Communications | (970) 235-0268 | or@verdepr.com

Images here. Credit Outdoor Research.