Type: Articles

BRANWYN | Performance Innerwear, the groundbreaking sustainable performance Innerwear brand made by women for women, is showing their support for breast cancer awareness with a limited edition ‘Bra for the Cure.’ Ten percent of each sale will benefit Susan G. Komen and Casting for Recovery, two organizations dedicated to improving the lives of women with breast cancer.

As the world’s largest nonprofit source of funding for the fight against breast cancer, Susan G. Komen has invested more than $3.3 billion in groundbreaking cancer research, community health outreach, advocacy and programs. The foundation also advocates for policies that accelerate research, ensure timely access to high-quality care and alleviate systematic and financial burdens for all populations.

Casting for Recovery connects women with breast cancer to each other and nature through the therapeutic sport of fly fishing. Over the past 25 years, the organization has served more than 10,000 women through hundreds of free fly fishing retreats, providing emotional, physical and social support throughout their cancer journey.

Only 1,000 units of the brand’s limited edition bra will be available. Designed to be worn as a crop top or as a bra, the ‘Bra for the Cure’ features BRANWYN’s signature logo, inspired by a Celtic symbol of female power, turned pink in honor of Breast Cancer Awareness Month.

Donating a portion of its proceeds to causes dedicated to women empowerment is nothing new for the brand. BRANWYN donates a minimum of two percent of all sales year-round to their long-time Empowerment Partners, nonprofits that help empower and inspire women and girls in their local communities, including Play Like a Girl, SheJumps, Still I Run, and the Black Women in Sports Foundation.

To learn more about BRANWYN and its commitment to women empowerment, visit branwyn.com or follow @branwynofficial. For media inquiries, please contact ashleigh@darbycommunications.com.

About BRANWYN

BRANWYN provides natural, ethical, sustainable and technology-driven performance innerwear for the active woman. Their breakthrough products are constructed using Italian technology seamless knitting machines and fabricated using German thermal yarn technology. BRANWYN transforms organic and ethical Merino wool fibers into underwear that meets the demands of female athletes and active women on-the-go, supporting them with the confidence they deserve. For more information, visit branwyn.com.

Salt Lake City-based company launches new easy-to-use, permanent base treatment for skis, snowboards and nordic skis to increase glide across various snow conditions

This winter, PHANTOM Glide, the permanent, single-application base treatment for skis and snowboards, launches a new formula all about efficiency. The PHANTOM Glide formula is a one-time permanent application is easy to apply, environmentally friendly and faster than universal wax. PHANTOM Glide will be available online at phantomglide.com and select PHANTOM Glide dealers. 

“PHANTOM Glide solves two important problems: traditional ski waxes are bad for the environment and people don’t wax their skis as often as they should because it’s a hassle. The product of six years of research and iteration, the new PHANTOM Glide formula is faster across a broad range of conditions and easier to use than our original product,” says Shaun Spacht, sales and product manager at PHANTOM Glide. 

How it works

Traditional ski and snowboard waxes are temporary glide solutions that function by coating the top layer of a ski or snowboard base. After a few hours, traditional wax wears off and glide performance diminishes. PHANTOM Glide is a permanent, one-time treatment that penetrates deep into the base material and is permanently bonded, regardless of the number of hours or days ridden.  

The formula consists of microscopic short-chain compounds that penetrate and diffuse into the unstructured sections of your ski or snowboard base. For example, imagine water filling a jar of marbles on a molecular level. Traditional wax cannot do this because wax molecules are too large to move through the base material. After the formula has been absorbed into the base, UV light is used to activate the curing process, permanently bonding PHANTOM Glide to the base material. Permanent bonding can be accomplished using a PHANTOM Glide Cure Station or natural outdoor sunlight. After a single finishing pass with a roto brush or PHANTOM Glide Polishing Pad, ski and snowboard bases are fully treated and ready to glide.

The environmental benefit

PHANTOM Glide continues to lead the way in environmentally friendly glide products. PHANTOM Glide products have always been free of PFOAs (Perfluorooctanoic Acid) and the newest formula maintains its consistent glide properties in a fluoro-free form. The formula doesn’t wear off in the snow and thus does not contribute to the environmental contamination of the soil and watershed.   

Faster than universal wax 

PHANTOM Glide is fast across various conditions and temperatures. It mirrors the glide of all-temperature wax in mid-winter snow conditions and exceeds it in warmer snow temperatures. Increased glide allows for better control and predictability on snow, creating a better overall mountain experience. It’s a game changer for everyone who moves over snow, from alpine and nordic skiing to snowboarding.

New formula, new look 

The new PHANTOM Glide formula is all about efficiency. It is thinner than previous formulas, allowing it to spread more quickly, meaning the user needs to apply half as much volume as before. Once the product is worked into the base, it is no longer necessary to wipe down the base before it is cured, resulting in an easier and more efficient application process. After the cure is finished, a final brushing with a roto or horse-hair brush is encouraged but not required. With the new formula, PHANTOM Glide also refreshes its brand look and feel, launching a new website with products available for purchase and additional information and instructions on how to use PHANTOM Glide properly.

For more on PHANTOM Glide, visit phantomglide.com. To find an authorized PHANTOM Glide dealer, please visit www.phantomglide.com/pages/dealer-locator. For media inquiries, please contact Senior Account Manager Maria Brickman at maria.brickman@rygr.us. 

About PHANTOM Glide: 

Developed by a team of expert chemists and material science engineers, PHANTOM Glide’s patent-pending formula creates a hydrophobic environment that offers three undeniable benefits. First, unlike topical wax, PHANTOM Glide is only applied once and permanently alters the chemistry of ski and board bases to improve baseline glide for the life of the product. Second, PHANTOM Glide offers consistently fast on-snow gliding performance across a broad range of conditions and temperatures. Third, and most importantly, PHANTOM Glide is made up of non-reactive chemical functional groups that are both inert to the environment and safe to those applying it. For more on PHANTOM Glide visit dpsskis.com/phantom.

Old Fort, N.C. (October 6, 2022) – Kitsbow Cycling Apparel now offers the Icon Flannel Shirt in more fits and sizes than ever before. With the recent introduction of the new Icon Ample Athletic Fit for Women, customers now can choose from 59 different size and fit combinations of Icon shirts, offered in a curated selection of plaid wools, heathered wools, and denims. 

“One of the hallmarks of the Kitsbow Apparel experience is the tailored fit,” explained David Billstrom, one of the leaders at employee-owned Kitsbow. “The product team constantly strives to increase the number of fits and sizes, so that customers have true choice in selecting a garment that really fits their body. We all know that this is a deep challenge, inherent in the apparel business, and I’m proud that Kitsbow currently offers 4,600 different size/fit/color combinations in our product catalog.”

The performance flannel to last for a lifetime, the Icon is designed to be the best fitting, best looking wool shirt you will ever own. Since the Pendleton® wool naturally breathes and stays fresh, it’ll be hard to wear anything else. Now with more sizes and fits than ever before, there is an Icon for everyone. 

The Icon is offered in two cuts for men (Signature Fit and Relaxed Athletic Fit) and two cuts for women (Icon Shirt for Women and Ample Athletic Fit). The Signature Fit features fitted shoulders and a fitted torso. It is slimmer to the body and is a more traditional true to size garment. The Icon Shirt for Women is designed with the women’s frame in mind to enhance the body shape, with room in the chest and hips.

The Relaxed Athletic Fit often selected by men is cut with more room in the shoulders and chest allowing for a wide range of motion and a moderately tailored look. It’s great for layering and for the shirt jacket look. The Ample Athletic Fit for Women was designed to accommodate more bodies by adding necessary shaping in the chest and hips.

The Icon for Women, Signature Fit, and Relaxed Athletic Fit are all offered in three lengths: Regular, Tall, and Short. All four fits are available in sizes XS-XXL. The Kitsbow Customer Experience Team is always happy to help you find the right fit, just send them an email. 

Earlier this year, Kitsbow debuted the Icon Denim Shirt, which brings all of the best features from the Icon to create the most comfortable and high-performing denim shirt on the market, usable in a wider range of temperature than other denim shirts because of the discreet venting built-in to the design. The Icon Denim Shirt is offered in Signature Fit, Relaxed Athletic Fit, and Icon Denim Shirt for Women. It is offered in the Regular, Tall, and Short lengths and sizes XS-XXL. 

About Kitsbow

Kitsbow was established in California 10 years ago, with each detail of our apparel vetted for quality and style. The clothes are also exceedingly durable, which means they last longer, and that the negative impact of production is minimized. Relocating to Old Fort, North Carolina in 2019, Kitsbow committed to a Just in Time manufacturing model, minimizing waste and maximizing flexibility to serve the customer. Kitsbow clothing (except for gloves and socks) is made in the USA, and all Kitsbow products are packaged and shipped using compostable packaging that’s ready to return to the Earth in your own garden. In 2022, Kitsbow rebooted as a public benefit corporation, and has started the process to become a certified B Corp. Kitsbow also is a Bicycle Friendly Business, designated at the highest level (Platinum) by The League of American Bicyclists. For additional information, please visit kitsbow.com.

Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, welcomes three new lifestyle frames to its fall 2022 collection —just in time for the holidays! Palmas, Irie and Paunch XL are inspired by Caribbean Sea surf breaks and worry-free days on the beach. They’re built for those who love to be out on the water, but also need a go-to frame for everyday adventures.  

An extension of the popular Spring 2022 lifestyle collection, the family of three frames feature similar designs and detailing, including  interior sculpting resembling the hull of a boat to draw you out onto the water. Palmas, the more feminine of the three, heeds to the clear waters and palm tree lined destinations it calls home. The clean angles and non-slip Hydrolite™ nosepad looks sharp and leaves you feeling the same. 

Named for the Caribbean expression “everything’s good,” Irie dials up the good times while cutting down on UV rays and glare. Designed for those who like an oversized look, the unisex frame displays hybrid-round features and makes a statement with its unique keyhole nose piece. Just as its smaller brother, Paunch XL is named for the famous surf break in Bocas del Toro. The XL version is slightly larger than the original and built for those who like a larger fit and style. 

“Welcome additions to Costa’s growing lifestyle category; Palmas, Irie and Paunch XL pair well with adventures on and off the water – scouting surf and soaking up the sun to sailing to remote beaches and happy hour cervezas,” said John Acosta, Vice President of Marketing at Costa. “Costa built its reputation on technical frames and lenses. These frames have the same lens technology you expect from Costa, but with a sleek style for everyday adventures.” 

Palmas, Irie and Paunch XL come with Costa’s polarized, color-enhancing 580® lens technology for superior clarity and definition. Lenses include 580 glass or polycarbonate, authentic prescription and multiple colorways depending on the activity. The lightweight Bio-Resin frame reduces the carbon footprint of each pair over standard nylon, while holding its durability and style. Additional technical features include textured Hydrolite™ nose pads for a comfortable, secure fit and premium metal hinges for durability. 

Starting at a more approachable $171; Palmas, Irie and Paunch XL are currently available at local dealers or Costasunglasses.com. For more information about Costa’s complete collection of award-winning performance, optical and lifestyle frames, visit Costasunglasses.com. 

 

About Costa Sunglasses

As the first manufacturer of color-enhancing all-polarized glass sunglass lenses, Costa combines superior lens technology with unparalleled fit and durability. Costa has made the highest quality, best-performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983, and now its product portfolio includes optical frames. Costa’s growing cult-brand status ties directly to its purpose to provide high-quality products with a focus on sustainability and conservation as the company works hard to protect the waters it calls home. From the use of sustainable and water-friendly materials to its Kick Plastic initiative, IndiFly Foundation, and meaningful partnerships with mission-aligned organizations, Costa encourages people to help protect the Earth’s natural resources in any way they can. Find out more on Costa’s website and join the conversation on Facebook, Instagram, or Twitter at @CostaSunglasses.

ABBOTSFORD, British Columbia – Oct. 4, 2022 – VSSL, creator of premium gear that enables self-reliance in the outdoors, today introduced the VSSL Insulated Flask, the world’s first flask with an integrated Bluetooth® speaker. Designed to be the ultimate in premium beverage carry, the Insulated Flask offers double-walled and vacuum-sealed insulation to keep drinks at the proper temperature and a durable and weatherproof speaker endcap, making it easy to integrate a soundtrack to adventures. For the launch, VSSL partnered with Speaqua Sound Co., a coastal lifestyle audio brand, to collaboratively engineer a speaker endcap that threads directly to the unit’s base.

“We wanted to offer a better drink experience for your outdoor adventures,” said Todd Weimer, founder of VSSL. “There’s something so universally special about the experience of a cold beverage with some friends in a beautiful place at the end of a big day – especially if your favorite songs are playing in the background. The Insulated Flask is here to make these experiences more accessible – and more fun – than ever.”

The VSSL Insulated Flask features an eight-ounce, double-walled, stainless-steel vacuum chamber designed for temperature regulation. A patented endcap offers two drinking methods – via flask spout or fully opened lid – and an integrated magnetic, locking carabiner facilitates multiple methods of carrying and securing the flask in transit.

The ultra-durable, weatherproof speaker, collaboratively designed with Speaqua, offers a five-hour battery life, and allows users to pair up to two units to one device to create a stereophonic audio experience. The Insulated Flask also offers modular compatibility with VSSL’s other endcaps, allowing the speaker to be swapped for a compass, carabiner or flashlight endcap.

“The Insulated Flask is designed to celebrate the moments in-between – when you put down your fly rod or paddle and take a break with those alongside you,” continued Weimer. “It’s a tool for connection – an excuse to pause, laugh and toast to the adventures of the day, with the people you shared it with.”

The VSSL Insulated Flask (MSRP: $175 CAD) is now available for pre-sale on Kickstarter. The Kickstarter campaign offers the Insulated Flask at discounted pricing, including a VIP Special [$115 CAD], Early Bird Special [$130], Kickstarter Special [$140] and more. The Insulated Flask will launch nationwide in March 2023.

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About VSSL
VSSL makes integrated gear systems designed for the outdoors. We’re experts in self-sufficiency and believe good things come to those who are ready. Our essential supplies, purpose-built equipment and compact storage solutions are housed in durable vessels – field-tested in Canada and made to last.

 

PrimaLoft, Inc., the leader in advanced material technology, has created another attractive alternative to natural down. PrimaLoft® Insulation RISE provides elevated warmth, style, and versatility. The unique construction of PrimaLoft® RISE enables the insulation to perform across a variety of weights and thicknesses, allowing brands to create everything from oversized puffers to thin, lightweight pieces. Almost 50 global brands have now adopted this innovation for their collections in Fall 2022.

 

The secret to success

PrimaLoft® Insulation RISE was first introduced to the market in 2020 and has quickly one of the fastest-growing products in the portfolio of the company. “PrimaLoft RISE is an excellent example of our Relentlessly Responsible™ mission to elevate both performance and sustainability through innovation,” said Tara Maurer-Mackay, Senior Vice President Product Strategy. “The unique construction of the product provides lightweight warmth that is highly durable and resists compression, across an incredible variety of thicknesses and weights. This allows us to provide brands with a product they can use to design everything from a lifestyle puffer or technical outdoor jacket, to a sleeping bag or cozy duvet. Many of our partners have expressed excitement over the versatility of PrimaLoft RISE.”

 

PrimaLoft RISE is a vegan alternative to natural down that offers best-in-class durability and resilience for long-lasting performance. Its durability also results in very few construction requirements for product designers, adding to the product’s versatility. As expected from a PrimaLoft® insulation, low water retention allows for it to maintain warmth, even when wet. With a post-consumer recycled content of at least 80%, this down alternative reduces the overall environmental impact of garments.

 

Jack Wolfskin launching RISE in Fall 2022

In the upcoming Fall/Winter season Jack Wolfskin will use PrimaLoft® Insulation RISE in over 30 different products and a variety of styles – from cozy Parkas to technical hiking jackets. Daniele Grasso, Vice President Product & Apparel at Jack Wolfskin explains: “We strongly believe that by collaborating closely with like-minded companies, we can achieve significant changes in the industry. With Primaloft we have found the right partner for advanced sustainability practices to create high-performance and durable products. We have brought together the extensive expertise of both companies to optimize the comfort, performance, durability and longevity of our insulated models. As a result, we can offer our customers the best combination of know-how and technology available on the market. Due to the unique construction of PrimaLoft® RISE, we can use the insulation in multiple categories throughout the Jack Wolfskin collection from ski touring to hiking and modern lifestyle products.”

Including Jack Wolfskin, around 50 outdoor and fashion brands have adopted PrimaLoft® Insulation RISE for garments and sleeping bags for the upcoming FW 2022/23 season including adidas TERREX, Helly Hansen, Hugo Boss, Joe Fresh, J.Crew, Lululemon, Ripzone, and YEEZY GAP, among others.

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evo, the outdoor retail and experiences brand, announces today that Rebecca Heard, vice president of brand, marketing, and e-commerce, has been promoted to the company’s leadership team as its first chief marketing officer (CMO). In her new role, Heard will oversee evo’s brand, marketing, creative, and merchandising functions.

“Since joining evo three years ago, Rebecca has led the work of elevating our brand, refining our marketing and e-commerce strategies, and driving our focus on the consumer. I’m excited for Rebecca and the team, and proud to have a strong woman representing evo at the highest level,” said Bryce Phillips, founder, and CEO of evo.

As CMO, Heard will lead brand development and modernization growth marketing across the company and evo’s various programs, as the brand evolves from an online and brick-and-mortar retailer to including travel, retail, recreation, and hospitality businesses. She will continue to focus efforts on organization-wide plans for customer acquisition, retention, and loyalty, as well as connecting evo’s family brands with existing business units.

Heard comes into the position with high aspirations around launching the brand’s newest North American loyalty programs, awareness of the brand’s philanthropic efforts, and ultimately growth in sport-specific categories. With Heard at the reins, customers can expect a rollout of a new loyalty program covering the entire evo ecosystem, including purchases on evo.com, evo branded retail stores, adventure travel with evoTrip, visits, stays, services, and rentals. In addition, new invigorated energy to connect the brand to their philanthropic DNA, following their recent commitment to invest over $10 million in community organizations over the next ten years. And finally, a laser focus on becoming the go-to retailer for all things mountain bike through investments in product assortment on evo.com, community efforts dedicated to non-profits who are focused on getting kids outdoors on bikes, and grass root initiatives with trail builders and communities.

“evo is a special company, loved by our 1m+ customers and the communities that we serve,” said Heard. “I’m incredibly humbled and excited to charter a path forward as an experience-led brand that touches every aspect of the sports that we all love.”

Heard has been with evo since 2019. She brings more than a decade of global marketing experience to the newly formed role from Lululemon, where she served as the Vice President of marketing and customer relationship management (CRM), and time spent prior at Apple Inc. and iTunes in international marketing.

Katie Little joins evo as Director of Stores US

In addition, evo also announces another female leader is stepping into a role at the company as Katie Little joins evo as director of evo stores U.S. Little comes to the company from Lululemon and brings nearly ten years of incredible experience in retail operations and front-line team building.

evo has been working to increase female representation internally and has made great strides during the last few years. Between Heard’s promotion and Little’s addition, evo has grown female representation with 41 percent of evo workforce and 34 percent of senior leadership identifying as female.

This past June, in partnership with a group of complementary businesses, evo recently opened a 100,000-square-foot campus in Salt Lake City, Utah. Campus Salt Lake includes an evo store, All Together Skatepark, Salt Lake Bouldering Project, Level 9 Sports, and evo’s first evo Hotel. Coming 2023, the second campus in Tahoe City, California will provide a place to gather and be bonded by a shared love of the outdoors.

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Media Contact:

Austyn Dineen, austyn.dineen@backbone.media

About evo

evo is an outdoor company whose purpose is to make life better by building community and igniting the adventurous spirit that lives within us all. evo is focused on providing unique experiences across its network of stores, evo.com, two All Together Skateparks, lodging and travel businesses, which are centered on sport, culture, the outdoors, and human connection. 

evo uses its success in these areas to support non-profit organizations dedicated to getting underserved kids outdoors.

There are 11 stores in the U.S. and Canada. In January 2022, Rhythm Japan the leading retail, rental, and experience company with seven stores located in Japan’s mountain resorts became part of evo.

In partnership with a group of complementary businesses, evo just opened a 100,000-square-foot campus in Salt Lake City, Utah. Campus Salt Lake includes an evo store, All Together Skatepark, Salt Lake Bouldering Project, Level 9 Sports, and evo’s first evo Hotel.

evo now offers lodging at The Journeyman Lodge in Whistler, and evo Hotel in Salt Lake as well evo also runs an indoor skatepark, called All Together Skatepark, in Salt Lake and Seattle.

To learn more about evo, please visit evo.com. Press and media assets are available here.

 

Houdini Makes Largest Brand Investment in Company History;

Opens Stockholm Store November 2022  

Houdini, the functional life wear company committed to designs that are timeless, versatile and minimalist, unveils “Forward to Nature”, its first global brand messaging platform capturing the brand’s ethos focused on regenerative practices. With a six-figure investment, the largest in the brand’s history, Forward to Nature launches October 5, 2022 with a 60-second short film. Supporting the company’s steady growth, Houdini is opening a new flagship store in Stockholm for the holiday season, located in Kungsgatan.

“Forward to Nature” will be integrated in earned, owned and paid media programs using the central theme, “We don’t need more clothes, we need clothes that can do more.” Forward to Nature will be launched with a 60 second film, shot in the Ember studio outside London and directed by SOB and produced by Spindle. Spindle is a progressive production company whose work spans all genres and platforms and has amassed several global accolades, working with world renowned brands including Dior, Google, Greenpeace, Sony and Mercedes Benz.

“As a brand and a movement, Houdini believes that human ingenuity and technology work in tandem,” said Eva Karlsson, CEO of Houdini. “At the same time, we want to help reconnect people to nature but don’t think that going back in time is the solution. We believe that the solution is found when four billion years of natural innovation come together with human creativity and connection to nature, hence the words,‘’Forward to Nature.’”

The production team utilized visual effects in post-production editing highlighting the concept of circularity – from speed ramps and spins, to motion blurs and morphing, every visual transforms and rotates into the next. Creating this project in the studio contributed to a reduced carbon footprint by working remotely, therefore not needing cars, taxis, or office rental and hotel stays. There were no sets built and all files were exchanged digitally, without using hard drives and couriers.

“This is a fresh global brand acceleration,” said Niclas Bornling, Houdini’s, GM North America and Head of Global Brand. “We believe in not just limiting our footprint on the planet, but also, producing a long-term positive impact. Every component of this brand messaging platform is designed to introduce more consumers to Houdini.”

Planting their roots in downtown Stockholm leading into this year’s holiday season, Houdini will open its flagship store on November 1, telling the story of Forward to Nature and connecting with the community. The store will showcase the entirety of Houdini’s in-line product offerings along with iconic pieces, including the Power Houdi and Mono Air Houdi’s.

 

About Houdini Sportswear

Houdini is an odd band of friends from Sweden on a quest to reimagine the future of circular sportswear. Ever since the start in 1993 Houdini has challenged the norms of the outdoor industry, as a company led by women, as innovators of sustainable design and as pioneers of circular business models. Ultimately Houdini wants to enable and inspire people to reconnect to nature.

 

Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, is bringing back the Breeze. Bringing back the comfort, durability, fit, and versatility; learning from the millions of miles hiked, walked, backpacked and lived in. Today, Vasque introduces a modern take on the fan-favorite Breeze boot that defined a generation of outdoor exploration. 

 

The new Breeze takes the best elements that each iteration has provided over the past eighteen years. Rounds and rounds of development fed testing, which yielded evolution.  Tweaking, testing, tweaking, testing.  A team of designers, engineers, material scientists were led by customers who told us what they wanted from this boot.   

 

“Tried and true, the Breeze is packed with the comfort and durability it’s always been known for,” says Bryce Wernsman, president at Vasque Footwear. “We’re carrying that success forward this year and beyond by creating a product that is light on your feet while being light on the planet. This season, every new Vasque project has some level of sustainable material.” 

 

All aspects of the boot were scrutinized with overall sustainability in mind.  It lives up to the legacy of durability of the Breeze, but it’s also the most sustainably made boot ever made at Vasque. From a midsole made from Sugarcane, to 100% recycled webbing, to 75% recycled mesh material, to the debut of a new waterproofing technology, VasqueDry – which is made from 25% recycled Polyester. 

 

The 2022 Breeze ($160) features the following upgrades:

 

•     UPPER: VasqueDry waterproof Nubuck Leather and recycled polyester mesh, webbing and trim

 

•     MIDSOLE: High rebound Enduralast Bio EVA midsole featuring 20% recycled sugarcane

 

•     FOOTBED: Dual Density EVA

 

•     OUTSOLE: Proprietary Vasque Trail Strider  outsole providing excellent multi-directional traction and a defined heel break for added control on descent.

 

The new Breeze is available in three men’s colorways (2 lbs. 8 oz.) and two women’s colorways (2 lbs. 2 oz.) at Vasque.com.

 

About Vasque: Vasque Footwear has delivered functional, durable footwear to millions of outdoor enthusiasts since 1964. We believe that you don’t have to go far to change your perspective. By simply stepping outside we can change how we feel on the inside. When we disconnect, we reconnect. Vasque Footwear – Trail Footwear Since 1964. Visit us at Vasque.com

Mountain Equipment launches its first US Regional Ambassador Program, beginning this fall/winter season. The program will have four ambassadors in place – one each in the Rockies and Mid-Atlantic and two in the Pacific Northwest and plans to increase the roster in 2023. Each ambassador will spread the Mountain Equipment message by engaging continuously and beneficially with their local community. “We are excited to launch our first ambassador program for Mountain Equipment and we look forward for our ambassadors to represent the brand in their community.” …said Bill Supple Brand & Business Director US Mountain Equipment.

Santiago Vega is an Adaptive Athlete who currently resides in Salt Lake City and is a climber and Backcountry ski guide. Born with his disability, a below knee amputee (BKA) Santiago learned to ski and climb at a very young age in The Andes, Chile and has created prosthetics to help him achieve all his goals and has allowed him to move efficiently in the mountains.

For over twenty years Matt Horner has been guiding at Rock and River in the Adirondacks high peaks region. Matt is one of the most accomplished ice climbers in the Northeast, and he’s been climbing everywhere from Alaska to Peru. During the off seasons Matt is also a sculptor.

Based in Bozeman, MT Lindsay Fixmer is a rock, ice, and alpine climbing guide. Lindsay began climbing in the early 2000’s and fell in love with technical climbing from the gym to the crag to remote high elevations. Her passion for climbing has led her to some of the most beautiful places and experience different cultures from all over the world.

Born and raised in the Seattle area, Michelle Dvorak is currently working on a PhD in Physical Oceanography at the University of Washington. She is an avid climber, skier, alpinist, photographer, and oil painter. She spends much of her time climbing in North America – rock and snow in the Cascade Range, ice in the Canadian and American Rockies and alpine granite in the High Sierra. Michelle has recently completed an all-female ascent of Denali’s Cassin Ridge with Fay Manners.

 

About Mountain Equipment

Since Mountain Equipment began in 1961, it has participated in countless ascents of the world’s highest peaks, supported climbers establishing ever more adventurous routes and equipped world record setting trips to the North and South Poles. Mountain Equipment have been designing and developing apparel and equipment for the most inhospitable places on the planet for over 50 years.