Type: OIA Press Room

FOR IMMEDIATE RELEASE  

July 28, 2022 

 

BOULDER, Colo. – Outdoor Industry Association (OIA) executive director Lise Aangeenbrug today released the following statement regarding the introduction of the Inflation Reduction Act: 

 “Climate change is not an abstract theory. We are seeing its impacts play out in real-time, dramatically shaping all aspects of the economy, the way people live, and our planet. The Inflation Reduction Act represents one of the greatest opportunities in recent memory to turn the tide on climate change, strengthen local economies, and show the American people that Congress hears their calls to invest in climate solutions. Although this package does not include one of the industry’s top priorities – the Civilian Climate Corps – we believe this bill is essential for the future of our great outdoors, the $689 billion outdoor recreation economy it supports, and the 4.3 million Americans who work in this vital industry. We are grateful for the leadership and perseverance of many of our elected leaders in the Senate to bring us to this important moment.” 

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 About the Outdoor Industry Association  

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry. For more than 30 years, OIA has served as the trusted convenor, resource, and voice of the outdoor industry. OIA unites and serves manufacturers, suppliers, sales representatives, and retailer members through its focus on trade and recreation policy, sustainable business innovation, and outdoor participation. The association provides its members with insights, advocacy, and opportunities for action that support the long-term success of outdoor businesses and ensure the outdoor experience for all.  For more information, visit outdoorindustry.org.

OIA Membership Benefits Grow to Include Lower Shipping Costs via UPS

BOULDER, CO ( July 27, 2022), Outdoor Industry Association (OIA) is proud to announce its partnership with UPS to provide enhanced benefits for all OIA members. Through the OIA UPS^® Savings Program, OIA members now have access to significant savings on shipping, free UPS Smart Pickup^®, dependable services and tools to make shipping and receiving packages easier and more cost-effective than ever. Through this partnership with UPS, an OIA membership provides more value to the outdoor community than ever before.

The new UPS benefits will significantly reduce shipping costs for any OIA member. Whether shipping single packages, pallets, or frequently importing and exporting goods, the cost reduction will be highly impactful for any size business. Some highlights of the OIA UPS^® Savings Program include:

• 50% on Domestic Next Day / Deferred
• 30% on Ground Commercial / Residential
• Up to 50% off international Imports/ Exports
• Free UPS Smart Pickup^® service
• Direct UPS customer service access
• Flexible Parcel Insurance
• On-Demand Webinars to gain insight on shipping and operating efficiency

OIA members can access the UPS discount and benefits through an existing UPS account or by enrolling through the OIA membership page. OIA members with active accounts  can simply re-enroll and apply for the member-only savings to their UPS profile. For more information on the Savings Program, visit the OIA UPS® Savings Program website.

“OIA continues to increase opportunities for our members to realize business savings that positively impact their bottom line with partners like UPS,” says Dr. Arlene Charles, Chief Operating Officer of Outdoor Industry Association. “In addition to our annual research, being a voice for policy and advocacy, OIA also focuses on providing amazing membership benefits that save money, time, and stress. The OIA UPS^® Savings Program is no outlier, no matter what shipping scale you work with.”

OIA members have access to industry research and data, education events, a voice in policy and advocacy efforts, and business savings among the extensive array of membership benefits. The addition of the OIA UPS^® Savings Program brings OIA membership value to an entirely new level as members see direct savings applied to their daily operations. To learn more about your OIA membership or how to enroll, visit the outdoorindustry.org/membership.

 

About the Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry. For more than 30 years, OIA has served as the trusted convenor, resource, and voice of the outdoor industry. OIA unites and serves manufacturers, suppliers, sales representatives, and retailer members through its focus on trade and recreation policy, sustainable business innovation, and outdoor participation. The association provides its members with insights, advocacy, and opportunities for action that support the long-term success of outdoor businesses and ensure the outdoor experience for all.  For more information, visit outdoorindustry.org.

FOR IMMEDIATE RELEASE  

July 1, 2022  

BOULDER, Colo. – Outdoor Industry Association (OIA) today released the following statement in response to the U.S. Supreme Court decision on West Virginia vs. EPA: 

 “This court decision will have far-reaching impacts on the government’s ability to regulate carbon emissions, not to mention put a roadblock directly in front of the Administration’s goal to reduce the nation’s carbon emissions by 50 percent by 2030,” says Outdoor Industry Association Executive Director Lise Aangeenbrug. “America’s $689 billion outdoor industry relies on clean air and a stable climate. Sadly, the impacts of climate change on our industry and our precious outdoors are more evident each day. In light of this decision, it is incumbent on Congress to advance climate policies that prioritize our air, lands, and fight climate change. We are encouraged by many of the climate provisions being discussed on Capitol Hill with regard to the reconciliation bill. We are hopeful this reconciliation measure can be passed, which will be an important step in the long fight for climate action.” 

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About the Outdoor Industry Association  

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry. OIA unites and serves 1,200 manufacturer, supplier, sales representative, and retailer members through its focus on trade and recreation policy, sustainable business innovation and outdoor participation. For more information, visit outdoorindustry.org.  

Boulder, Colorado (June 27, 2022) —Starting today, Authentic Labs has partnered with the Outdoor Industry Association to provide OIA members with 10% off subscriptions to Real®, a connected platform for marketers that helps them move faster with organized product and brand messaging, deliver CTAs, and simplify product feedback — at the POS and throughout ownership.

91% of people want brands to demonstrate they are making positive choices about the planet and environment more explicitly in everything they do, according to a recent global study by dentsu international and Microsoft Advertising. Real gives brands the tools to tell a deeper story and deliver their message at the POS and throughout the life of the product using simple easy to create QR codes and a robust platform for managing the connected content. With Real, customers can have permanent access to videos, manuals, safety, support, sustainability, ethics, corporate giving, recycling, and everything else a brand needs to communicate, when and how they need to communicate it — even after packaging is discarded.

“Outdoor Industry members have been leaders in driving change toward more sustainable manufacturing and they are an ideal group to leverage our Real platform to deliver these incredible stories to consumers,” said David McCloskey, President at Authentic Labs. “We are committed to helping brands gain consumer insights that can influence future product development and marketing.”

“OIA is excited to begin our business partnership with Authentic Labs. Real is not only a messaging platform, it’s a technology solution that will help our members save on printed materials and deepen their commitment to sustainability,” said Andriana Rogers, Director of Marketing Communications at Outdoor Industry Association (OIA).

The benefits of this partnership will allow OIA members to leverage Real, drive change and take their brand and product messaging to the next level, reduce their carbon footprint and develop deeper relationships with their customers.

 

About Authentic Labs

Authentic Labs is on a mission to create a more ethical and sustainable world by humanizing the relationship between brands and people and to become the leading and most trusted resource for impact-based brand and product communication. For more information, visit authenticlabs.com.

 

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA unites and serves manufacturer, supplier, sales representative, and retailer members through its focus on trade and recreation policy, sustainable business innovation, and outdoor participation. For more information, visit outdoorindustry.org.

EDEN PRAIRIE, MINNESOTA (Thursday, June 2, 2022) — Outdoor Sports Insurance (outdoorsportsins.com), the longest-serving business insurance broker in snowsports, bike, and outdoor markets, is reaffirming its commitment to the industry by continuing its partnership with the Outdoor Industry Association.

With 34 years of vertical market leadership, Outdoor Sports Insurance is at the forefront of emerging issues facing retailers, brands, and outdoor professionals, ranging from challenges like theft mitigation and cybersecurity liability to distinct market issues like best practices for e-bike demos and backcountry safety.

With the support of OIA, Outdoor Sports Insurance has been instrumental in protecting businesses large and small across the industry. The two organizations are once again reaffirming their long-time partnership to further support outdoor recreation, participation, trade policy, and sustainable business innovation.

Outdoor Sports Insurance’s best-in-class support includes staff training and education, exclusive products, and valuable services that enhance business insurance, risk management, and liability mitigation.

“Organized crime, cyber-attacks, wildfires, natural disasters… the list goes on. The challenges and risks to the outdoor industry that OIA is working to improve upon are the same that we work with every day. Thanks to our unique experience and long history, we’ve seen almost everything and are ready to help, whether that’s making sure your waiver forms are legally sound, training staff on indemnification, or just general liability” said Rob Martin, managing director of Outdoor Sports Insurance.

OIA is a nationwide network of members and key stakeholder groups that collaborate to address policy, sustainability, participation, and education across all aspects of the outdoor industry.

“An insurance broker like Outdoor Sports Insurance that understands and has experience with the unique challenges of our chosen sports is a genuine asset to the outdoor industry. We’re confident that pointing our members toward that remarkable resource will best serve them for years to come, no matter what challenges arise,” says Dr. Arlene Charles, chief operating officer at Outdoor Industry Association.

 

ABOUT OUTDOOR SPORTS INSURANCE: Outdoor Sports Insurance is the longest-serving broker providing business insurance, risk management, and liability mitigation tools for retailers, brands, and outdoor professionals in snowsports, Bike, and Outdoor markets. The recognized market-share and mind-share leader in outdoor specialty insurance, Outdoor Sports Insurance has a legacy of engagement in emerging outdoor issues, best-in-class guidance and training, and exclusive products and services. For more information, please visit outdoorsportsins.com or contact Rob Martin at rob@horizonagency.com  or Tori Hoeschler at Tori@horizonagency.com.

 

ABOUT OUTDOOR INDUSTRY ASSOCIATION:

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry. OIA unites and serves manufacturer, supplier, sales representative, and retailer members through its focus on trade and recreation policy, sustainable business innovation, and outdoor participation. For more information, visit outdoorindustry.org.

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Thrive Outside Initiative Expands to Chicago, Detroit, Seattle, and Washington, D.C.

Boulder, Colorado, April 25, 2022 — The Outdoor Foundation today announced its third cohort of Thrive Outside Communities in Chicago, Detroit, Seattle, and Washington, D.C., growing the Thrive Outside Initiative to 12 regions nationwide. The Outdoor Foundation also welcomed two new funders, Amazon and Carhartt, as Thrive Outside Community Leadership Partners.

The Outdoor Foundation’s Thrive Outside Initiative awards multi-year, capacity-building grants to diverse communities, directed at building and strengthening networks that provide children and families with repeat and reinforcing experiences in the outdoors. This community-led initiative is built with trusted local and national partners and is supported by three years of funding.

“We’re incredibly grateful for the growing support of Thrive Outside by the outdoor industry and nonendemic businesses. Our new leadership funding partners and our legacy funding partners make this expansion possible,” said Stephanie Maez, Outdoor Foundation Executive Director. “We look forward to continuing to support Thrive regions in historically under-resourced communities across the country who are utilizing a collective impact model to help make the outdoors accessible for all.”

The Thrive Outside Communities were chosen by the Outdoor Foundation Board of Directors, based on written applications, virtual site visits, interviews, and third-party consultant research. Each Thrive Outside Community grant requires the recipient community to provide a 1-to-1 funding match to help ensure the long-term sustainability of the network. One backbone organization in each community will manage the grant and facilitate the work of the network partners.

“All youth and families deserve to experience the myriad of benefits of time spent outside,” said Jen Mull Neuhaus, Outdoor Foundation Board Chair. “The Thrive Outside Initiative provides the collaboration, funding, and scale required to make these opportunities available to community members, ensuring the outdoors serves as a vehicle for positive social change in Thrive communities.”

“We are beyond excited to be a supporter of the Outdoor Foundation and Thrive Outside,” said Greg Flynn, Amazon Outdoors Head of Vendor Management. “Whether it’s getting into the mountains or growing tomatoes in your community garden, we want to help communities experience the joys of getting outside and spending more time in nature.”

Todd Corley, Carhartt SVP of Inclusion and Sustainability said, “For more than 100 years, Carhartt has provided the gear to help men, women, and families discover their passion for the outdoors – from hunting and fishing to skiing and snowmobiling. So, we’re honored to support a program that provides underserved communities with access and the opportunity to experience all the outdoors has to offer.”

Announced in 2019, The Outdoor Foundation’s Thrive Outside Community Initiative has made multi-year grants to eight communities thus far, including Atlanta, Georgia; Grand Rapids, Michigan; the state of Maine; Oklahoma City, Oklahoma; Philadelphia, Pennsylvania; San Diego, California; St. Louis, Missouri; and the Twin Cities region, Minnesota.

The Thrive Outside Community Initiative, and its growing impact, would not be possible without the longstanding support of Community Leadership Partners L.L.Bean, Patagonia, REI Co-op, Thule, VF Corporation and the VF Foundation, Winnebago Industries, Wolverine Worldwide, and Yeti. To date, the Thrive Initiative has connected more than 50,000 youth and their families to the joy, wonder, and benefits of the outdoors, created stronger networks of equity and inclusion, and improved access to the outdoors in diverse communities. Over the next ten years, the initiative plans to grow the number of invested regions to 32.

Continue reading for more information about each Cohort Three Thrive Outside Community.

Thrive Outside Chicago

Backbone organization: The Nature Conservancy Illinois

“Spending time outdoors is critical to our physical and mental health, and in the face of climate change it’s more important than ever to nurture community connections to nature,” said Michelle Carr, State Director for The Nature Conservancy in Illinois. “We know that diverse voices are a must to create an impact on a planetary scale, and we’re proud to partner with Thrive Outside to support communities in accessing outdoor spaces in Chicago. We look forward to celebrating the creativity found in Chicago’s communities and supporting leaders and groups who create safe spaces for all to explore, heal and thrive with nature.”

Thrive Outside Detroit

Backbone organization: YMCA of Metro Detroit

“The YMCA of Metropolitan Detroit is so proud to partner with the Outdoor Foundation for the Thrive Outside Initiative. The Great Lakes ecosystem is a natural wonder of the world and we take inspiration from the way those waters connect communities across the region,” said Helene Weir, President & CEO of the YMCA of Metropolitan Detroit. “This inspiration has driven the YMCA to be a leader in developing the Detroit Outdoors collaborative, a network of organizations connecting Detroiters to outdoor recreation and the wonders of nature in the city and throughout the Great Lakes.”

“The Thrive Outside partnership with the Outdoor Foundation will underscore and strengthen our network approach to reducing barriers to outdoor access. While the YMCA has a rich history of connecting people to the outdoors, we know that the cultural and environmental legacies in Detroit run deep and they represent a diverse multitude of communities, starting with the Anishinaabeg. We are grateful to share this home in the Great Lakes with these communities and we look forward to engaging an ever-widening tapestry of partners, from community organizations to outdoor industry leaders. Together we will ensure that the outdoors is a place for all,” said Weir.

Thrive Outside Seattle

Backbone organization: King County Play Equity Coalition 

“We appreciate the Outdoor Foundation’s Thrive Outside investment in Seattle, an area rich with natural assets that all youth should have the chance to explore and enjoy,” said Bookie Gates, King County Play Equity Coalition Leadership Team Chairperson. “The King County Play Equity Coalition is excited to elevate the expertise of communities of color through collaboration and collective action to improve access and inclusion so all youth can enjoy the transformative benefits of outdoor recreation in our region’s parks, trails, waterways, and greenspaces.”

Thrive Outside Washington, D.C.

Backbone organization: Anacostia Park and Community Collaborative (APACC)

“The Anacostia Park Community Collaborative is a prime network of environmental and community-based organizations working to make outdoor experiences meaningful for economically stressed youth and families. We are incredibly happy to build out our Meaningful Park Engagement work through Thrive DC,” said Akiima Price, Thrive Outside D.C. Director. “This opportunity will allow us to expand our capacity to work throughout the Anacostia River corridor, delivering thoughtful outdoor experiences that support the youth development needs of neighboring stressed communities. Our partnership will include private, federal, and city leaders working together to use parks and green spaces as hubs for vital outdoor engagement that considers the mental, physical, and social wellness of youth and families in Washington DC. This city has too many parks and green spaces not to cross-pollinate them as spaces to address the glaring crime and safety statistics impacting youth and communities around the Anacostia River.”

About Outdoor Foundation
The Outdoor Foundation, the philanthropic arm of the Outdoor Industry Association, is a national 501(C)(3) nonprofit organization dedicated to getting people outside for their health, the health of communities, and the health of the outdoor industry. Through community investment and groundbreaking research, the Outdoor Foundation works with partners across the country to address equity barriers and help make the outdoors accessible for all. Visit outdoorfoundation.org for more information.

FOR IMMEDIATE RELEASE

BOULDER, Colo. — Outdoor Industry Association exists to support our members by providing insights, education, advocacy, and action on the things that matter to and impact our industry most.

We believe that our members share some core values, including creating and ensuring plentiful and inclusive outdoor experiences. While our members have unique needs and opinions, one of the top concerns for our industry is the protection of public lands. Public lands — from neighborhood parks to national monuments and parks — are essential to our businesses and our partners, whether they are a small business, nonprofit, or a large business with a national footprint.

Our businesses need places for people to get out and experience the fun, joy, and wonder of the outdoors. With 160 million people getting outside last year and a total $689 billion economic impact, our industry has an important role in our economy, the mental and physical health benefits provided by the outdoors, and the communities that are created in our shared outdoor spaces. We will continue to serve our industry with attention to the issues that impact our businesses the most.

In a recent survey, our members ranked advocacy around creating and protecting public lands as the number one benefit they sought from their trade association.

Outdoor Industry Association expressed the concerns of many of our members regarding a move of Outdoor Retailer to Utah while the governor of Utah is considering a lawsuit around the designation of Bears Ears National Monument and the Antiquities Act.

We are focused on how to bring our community together because we are stronger when we are together. We will gather as an industry in Washington, D.C., for The Summit, May 3-5, to collaborate on climate, inclusion, and outdoor equity, with intentional focus on their inherent intersections with the outdoor economy. Outdoor Industry Association will continue to provide a convening platform for the outdoor industry through education, events, and networking.

Any questions about the decision to move Outdoor Retailer under these circumstances should be directed to Emerald Expositions, the owner of the trade show. You can also read our FAQ for further information on OIA’s relationship with the Outdoor Retailer trade show.

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About the Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry. OIA unites and serves manufacturer, supplier, sales representative and retailer members through its focus on trade and recreation policy, sustainable business innovation and outdoor participation. For more information, visit outdoorindustry.org.

FOR IMMEDIATE RELEASE

February 24, 2022

Boulder, Colorado — Outdoor Industry Association exists to support our members by providing insights, education, advocacy, and action on the things that matter to and impact our industry most.

We believe that our members share some core values, including creating and ensuring plentiful and inclusive outdoor experiences. While our members have unique needs and opinions, one of the top concerns for our industry is the protection of public lands. Public lands — from neighborhood parks to national monuments and parks — are essential to our businesses and our partners, whether they are a small business, nonprofit, or large business with a national footprint.

In a recent survey, our members ranked advocacy around creating and protecting public lands as the number one benefit they sought from their trade association. Inclusion and equity also ranked among our members’ top priorities. We work in a bipartisan fashion with policymakers at the state and federal levels, with engagement and in recognition of sovereign tribes, to advocate for a shared vision that ensures the outdoors thrive and outdoor businesses succeed. Our advocacy and partnerships bring increased funding to outdoor recreation infrastructure, create new parks and public lands, and help our businesses succeed.

Our businesses need places for people to get out and experience the fun, joy, and wonder of the outdoors. With 160 million people getting outside last year and a total $689 billion economic impact, our industry has an important role in our economy, the mental and physical health benefits provided by the outdoors, and the community that is created in our shared outdoor spaces. We will continue to serve our industry with attention to the issues that impact our businesses the most.

We are focused on how to bring our community together because we are stronger when we are together.

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About the Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry. OIA unites and serves manufacturer, supplier, sales representative and retailer members through its focus on trade and recreation policy, sustainable business innovation and outdoor participation. For more information, visit outdoorindustry.org.

Administration finds leases unlawfully reinstated; allows for science-based decision on where risky mining is appropriate

(Ely, MN)–Today the Biden administration announced that it canceled two unlawfully reinstated Twin Metals leases for sulfide-ore copper mining next to the Boundary Waters Canoe Area Wilderness (BWCAW). The Department of Interior (DOI) said it determined that the expired Twin Metals leases were unlawfully reinstated by the prior administration. This reinstatement violated federal laws and regulations, including the legal requirement that the U.S. Forest Service must consent to mineral leases. In 2016, the U.S. Forest Service withheld its consent to the Twin Metals leases because of the risk to the BWCAW; this decision still stands. 

“Today is a major win for Boundary Waters protection,”said Becky Rom, National Chair of the Campaign to Save the Boundary Waters. “This action by the Biden administration re-establishes the long-standing legal consensus of five presidential administrations and marks a return of the rule of law. It also allows for science-based decision-making on where risky mining is inappropriate. It is heartening to have an administration making decisions with integrity. Twin Metals leases should never have been reinstated in the first place, and this announcement should stop the Twin Metals mine threat.”

In 2016, after a two-year scientific review, the U.S. Forest service exercised its statutory prerogative and withheld its consent to the renewal of two expired Twin Metals leases. These leases would have allowed Twin Metals to build highly toxic and polluting sulfide-ore copper mines along lakes and streams that flow directly into the Boundary Waters.  The U.S. Forest Service found that “the inherent risk of irreparable harm” posed by such mining to the priceless Wilderness location could not be permitted consistent with its legal obligations to protect the Boundary Waters. Although the leases were not renewed and expired because the U.S. Forest Service withheld its consent, heavy lobbying by Antofagasta (including purchasing a house that was later rented by Jared Kushner and Ivanka Trump) led to the unlawful reinstatement by the Trump administration. 

“The legal decision by the U.S. Department of the Interior is an important affirmation that the rule of law is a pillar of our society,” said Tom Heffelfinger Former United States Attorney, District of Minnesota and Of Counsel, Best & Flanagan. “The prior administration ignored the law when it reinstated the expired Antofagasta/Twin Metals leases. The decision this week rightly acknowledges the statutory right of the U.S. Forest Service to deny consent to renewal of the leases. The Department of the Interior properly determined that such disregard of law could not be allowed to stand.”

The Biden administration is currently considering whether mining in the watershed of the Boundary Waters should be banned. In October it announced the initiation of a mineral withdrawal process that could lead to a ban on mining for up to 20 years. That process results in an environmental study of the impact of sulfide-ore mining on the Boundary Waters and surrounding communities. The Biden administration announced today that Twin Metals cannot reapply for federal mineral leases in the watershed of the BWCAW at this time because of the initiation of the mineral withdrawal process.

U.S. Rep. Betty McCollum has introduced legislation to protect the Boundary Waters  by permanently banning sulfide-ore mining on federal lands within the Wilderness watershed. A state counterpart to McColloum’s bill, authored by State Sen. Steve Cwodzinski and State Rep. Kelly Morrison, would ban sulfide-ore mining on state lands in the Wilderness watershed. 

The Boundary Waters is the most heavily visited wilderness area in the United States, attracting more than 160,000 visitors from all over the world and helps drive more than $900 million in annual economic activity and helps support over 17,000 jobs. A peer-reviewed independent study from Harvard University showed that protecting the Boundary Waters from a proposed Twin Metals sulfide-ore copper mine would result in dramatically more jobs and more income over a 20-year period. The study, written by Harvard University’s Professor James Stock, found that:

“[T]the proposed mining would lead to a boom-bust cycle that is typical of resource extraction economies, exacerbated by the likely negative effect on the recreation industry” and that “over the 20-year time horizon of the proposed withdrawal, introducing copper-nickel mining in the Superior National Forest is likely to have a negative effect on the regional economy.”

Nearly seventy percent of Minnesotans support a ban on sulfide-ore copper mining near the Wilderness to permanently protect the Boundary Waters. Last week over 248,000 people submitted public comments supporting a ban on sulfide-ore copper mining in the Boundary Waters Watershed. 

What people are saying 

Mark Dayton, former Minnesota Governor and US Senator 
“We inherited this pristine wilderness from previous generations of Minnesotans, who bequeathed it to us to benefit not only ourselves, but also our children, our grandchildren, and their children and grandchildren. Now it is our responsibility to protect this fragile ecosystem from those who would exploit it for their own selfish purposes….The BWCA is not a 20-year wilderness; the only acceptable goal is permanent protection from copper mining near the Boundary Waters.”

Al Franken, former US Senator, Minnesota
“I’ve been going to the Boundary Waters since I was a teenager and have returned throughout my life to experience its beauty, serenity, and walleyes. As a Senator, I was privileged to hear all sides of issues of importance to Minnesotans. I understand the desire and need for more economic activity on the Iron Range. But I have come to the conclusion that copper-nickel mining does not belong anywhere near this unbelievably precious wilderness area that is visited by almost a quarter million people a year. It is a treasure and one of the economic drivers of Northern Minnesota.” 

Sally Jewell, former Secretary of the Interior
“The Biden Administration and Congress can join the pantheon of this nation’s great conservationists. By prohibiting copper mining adjacent to the Wilderness and conserving this vital ecosystem and all the species it nurtures, our leaders can protect this precious and irreplaceable natural wonder not just for now, but for generations to follow.” 

Theodore Roosevelt IV
“It is irresponsible to jeopardize an irreplaceable resource for something readily available elsewhere. President Theodore Roosevelt, who created Superior National Forest in 1909, implored Americans to “cherish” the nation’s “natural wonders” as a “sacred heritage for your children and your children’s children.” By acting now, we will fulfill our generation’s responsibilities to protect Minnesota’s outdoor heritage of the Boundary Waters for the sake of all Americans today and tomorrow. Let’s heed the call of the wilderness.”

Tom Tidwell, former Chief of the United States Forest Service of the Department of Agriculture
“The Boundary Waters is one of the most valuable natural landscapes on earth. It has sparkling clean water and attracts hundreds of thousands of wilderness travelers and tourists. The Boundary Waters is also a bedrock of sustainable economic support for hundreds of local businesses and thousands of employees. But an industrial mining district in the Boundary Waters watershed would forever change the landscape, undercut the wilderness character of the Boundary Waters, and continuously produce pollution that would flow directly into the Wilderness. There are much less risky places to mine, but there is only one Boundary Waters. This is why we need a permanent ban on mining in the headwaters.”

Professor Tadd M. Johnson, Esq., member of the Bois Forte Band of Chippewa, MN
“Indigenous peoples sought sustenance and spirituality from this place from time immemorial. On the outskirts of the Boundary Waters, and inside of this wilderness, my family lived and thrived for generations. This is a place of pristine air, clear water, tall pines, wildlife, ancient cliffs and adventure. Those who came before us had the wisdom to preserve it, and we must respect their wisdom. It must be preserved.”

St. Louis County Commissioners Frank Jewell and two other St. Louis County, MN Commissioners
“As local elected officials, we know the importance citizens place on the wild north woods of Minnesota. It is why many of them tell [us] they live in northeastern Minnesota and why others say they have recently moved here. The Boundary Waters and Voyageurs are national treasures. Sulfide-ore copper mining has a record of pollution and environmental degradation in the United States and elsewhere in the world. Allowing this type of mining at the edge of the Boundary Waters and upstream of Voyageurs, a unique and fragile ecosystem, would be a recipe for disaster”

Brenda Halter, former Supervisor, Superior National Forest, MN
“The proposed Twin Metals mine is neither ecologically nor economically sustainable. Once the mine fails, there is simply no way to contain it without sacrificing the wilderness and the long-term economic sustainability that it supports. All of the science and all of our experience tell us that in this extremely valuable, water-rich and highly interconnected place, you simply cannot have both.”

Hans Cole, VP of Environmental Activism, Patagonia
“Bottom line, sulfide ore copper mining proposed on the edge of the Boundary Waters presents a deadly threat to everything that makes this area unique: it’s a wild place with world-class qualities, a beloved destination for fishing, hunting, camping, paddling and hiking, and a thriving local and regional outdoor recreation economy that relies on a pristine wilderness. The only way to ensure that our kids and future generations have the opportunities to experience what so many of us have enjoyed is this:  we must work together to protect the clean water, lakes and interconnected waterways of the Boundary Waters, forever.”

Jamie Williams, President of The Wilderness Society.
“The Interior Department’s decision to cancel these illegally renewed mineral leases is a victory for the Boundary Waters and the people who love them. It represents an important step in saving more nature and reaching the Biden administration’s America The Beautiful conservation goals. If we sacrifice the health of the most-visited, water-rich, and beloved wilderness in the nation to extractive industry, where will we draw the line? The Boundary Waters Canoe Area Wilderness is simply too precious and too integral to the lives of Minnesotans to take a chance on a risky, toxic mine. We are thrilled that the Biden administration recognizes the importance of safeguarding the Boundary Waters, and look forward to the day that permanent protections are passed in Congress.”

Steve Piragis, Owner of Piragis Northwoods Company in Ely, MN
“What we need to do is think about what are the long-term implications of hard rock mining near the Boundary Waters. We’re not going to be able to bring it back so we have to be very careful about what kind of industries we allow at wilderness edge communities like Ely. Industrialization will change this place, change this town, change our wilderness and we have a chance to save this so let’s take that opportunity.”

Jason Zabokrtsky, Owner, Ely Outfitting Company in Ely MN
“The Boundary Waters is an economic engine that supports wilderness edge communities. Protecting this national treasure from risky sulfide ore copper mining is vital to the local communities and regional economies that depend on clean water, healthy forests and a pristine Boundary Waters Wilderness.”

Ann McNally, Girl Scouts Minnesota and Wisconsin Lakes and Pines, near Ely, MN
“The Boundary Waters is a perfect example of an accessible wilderness that allows Girl Scouts to discover the power of teamwork and their own strength. Girl Scouts finish canoe trips with a swagger to their step, an ability to creatively solve problems with people from different backgrounds, and  an ambition to tackle emerging challenges in our world. Protecting the Boundary Waters is vital to ensuring that future generations of Girl Scouts have the same formative opportunities.”

Theresa Salus, REI Co-op Experiences Manager of Field Services
“Minnesota’s Boundary Waters Canoe Area (BWCA) houses an expansive network of waterways and forest trails connected to more than 1,000 local lakes. The area is a national treasure that is a point of pride for Minnesotans and a critical region for tribal communities to harvest their rice, fish, and exercise their treaty rights. Every year, the BWCA draws thousands of visitors who come to marvel at its pristine waters and enjoy time outside as they camp, canoe, and engage in all of the outdoor recreation opportunities this special place provides. Ensuring that every person can enjoy the Boundary Waters requires us to protect it from mining or other harmful activities, as we have a responsibility to future generations to preserve this irreplaceable landscape.” 

Jack Lee, Executive Director, Voyageur Outward Bound School, near Ely, MN
“Voyageur Outward Bound School’s mission is critically tied to the health of the Boundary Waters Canoe Area Wilderness. Since 1964, the Boundary Waters has been our classroom and where we serve our students. Any pollution that could threaten these waterways or land threaten our mission to change lives by using the wilderness to provide unparalleled opportunities for personal growth, self-reliance, confidence, teamwork and compassion”

Lise Aangeenbrug, Outdoor Industry Association Executive Director 
“Protecting America’s unique outdoor spaces like the Boundary Waters is critical to ensuring people can enjoy the outdoors for decades to come,” “We’re glad to see the Biden administration take meaningful steps to strengthen the public lands and waterways that play a key role in ensuring communities, people, and the economy continue to thrive.”

Shoren Brown, Director of Government Affairs, The Conservation Alliance
“The Boundary Waters is America’s most visited wilderness and protecting its recreational opportunities and wild nature is a top priority for our 270 member companies at The Conservation Alliance.  Building a mine in this pristine location would threaten over 17,000 jobs and a billion dollars in annual income in the region.  We will continue to work tirelessly alongside our local partners to ensure that this area is protected and the local economy that depends on it thrives into the future.

Ben Alexandro, Senior Government Affairs Advocate League of Conservation Voters
“We are thrilled to see the Biden-Harris administration take these critical steps towards protecting the Boundary Waters. Mining companies should not be allowed to pollute America’s most visited wilderness area and put at risk the vital outdoor recreation jobs, clean water, and wildlife habitat it provides for the communities of northeast Minnesota – and we are glad to see the Trump-era opinion that allowed the renewal of these leases to be revoked. We applaud Secretary Deb Haaland for her leadership and look forward to next steps from the Department of Interior and the rest of the administration to ensure that this watershed will never face the risk of toxic mining.” 

Bob Tammen, retired mine electrician, Soudan, MN
“I started working in mines over fifty years ago. Because mining is boom and bust, I worked in several states before I retired. When my wife and I return to some of the places where I worked in mines, we do not see economic prosperity. In Palmer, Michigan, we saw grass growing under the playground swings at an elementary school that closed after a mine operating just across the highway shut down. In Silver Bow, Montana, we saw dust blowing off of unpaved streets near a silicon refining plant I helped build in the 1990’s. Northeast of Brainerd, we visited the town of Manganese, Minnesota. It is a ghost town. Only a few forlorn chimneys stand as witness to shattered dreams of prosperity. Mining promoters are good at public relations, but they are failures at creating prosperity”

Duane Behrens, former union miner, Ely, MN
“My primary concern with Twin Metals’ proposed mining plan is one of financial responsibility. These operations seem to have an unbroken record of contaminating their environment, often catastrophically. Twin Metals is owned by Antofagasta. But I’ve seen nothing to indicate that that corporation’s officers and major stockholders are tied to the project financially. If “Twin Metals” is solely responsible for the eventual contamination that always follows in the wake of these things, who is responsible for the costs of cleanup? What is to stop Twin Metals from simply going bankrupt and leaving those costs to the taxpayers? That’s what happened at the mines I was employed at in Wyoming, and I’m very afraid the same thing is beginning to play out near the Boundary Waters.”

Peter Paine, Jr., Board Member and Former Chair of the Adirondack Nature Conservancy and Adirondack Land Trust
“I have been coming to the BWCA for over 25 years and was greatly concerned about the Twin Metals proposal to open a copper mine on the South Kawishiwi River. The Trump administration, rejecting scientific studies demonstrating there was no way the leachate could be successfully contained for centuries, pushed ahead with this project in spite of strong local opposition. It is a great relief that the Biden administration appears to be taking steps to cancel the project which should lead to permanent protection for the BWCA watershed.” 

Amy and Dave Freeman, wilderness adventurers, advocates, and authors of A Year in the Wilderness: Bearing Witness in the Boundary Waters
“In the Boundary Waters, the land and water speak. The land and water speak through the call of a loon echoing across a still lake, the muffled fall of snowflakes, the metamorphosis of dragonflies, and the scent of wild rice. Actions show if you have listened to the land and the water. Thank you to the leaders who have heeded their plea and earned their gratitude, and the gratitude of future generations who will visit the Boundary Waters and further strengthen the connection humans have with the land and the water. “

Lloyd Vogel, Enlightened Equipment, Winona MN
“The Boundary Waters is a unique and wildly important space that plays an exceptionally defining role in the identity, community and culture of Minnesotan life. As a vast wilderness space, it plays a pivotal role in the environmental health of our region. As a recreational area, it provides thousands of people (from all over the world) with immersive and transformative connections to the natural world. As businesses, voters, and elected officials, there is no more important charge than protecting wilderness spaces for future generations.”

Dave and Nancy Seaton, Hungry Jack Outfitters, Gunflint Trail, MN
“Clean water is more valuable than copper.  Healthy forests are more valuable than nickel.  Accessible wilderness is more valuable to the world’s citizens than corporate profit. Last I checked, they aren’t making any more wilderness.”

Rob Coughlin, Granite Gear Partner and GM, Two Harbors, MN
“The magic of the The Boundary Waters Canoe Area is almost indescribable to those who have not visited. The network of pristine lakes, streams, trails and surrounding forest teems with wildlife. They tell stories of the past and the indigenous peoples who called this area their home.  The threat of sulfide-ore copper mining on the edge of this wilderness is unimaginable.  This toxic mining method’s history speaks for itself.  It’s not simply a possibility that the byproducts produced by sulfide-ore copper will leach into the water supply.  It’s guaranteed.  If we don’t keep fighting to protect this unmatched and irreplaceable national treasure, we will have failed our future generations.”

Bear Paulsen, Northstar Canoes, Princeton, MN
“Minnesota is the land of sky blue waters and 10,000 lakes. The lakes of the BWCA epitomize Minnesota. They are the state’s identity. The state bird, fish, flower, tree, and grain all thrive in the BWCA. When Minnesota markets itself as a tourist destination the BWCA is always prominently featured. The BWCA is Minnesota’s most wonderful and valuable asset. It must remain untrammeled and pure for future generations to love.”

Todd Randall, Owner/Craftsman, Sanborn Canoe Co., Winona, MN
“Trips to the Boundary Waters Canoe Area Wilderness have played a pivotal role in my life. Apart from the BWCA, Sanborn Canoe doesn’t exist. Sanborn was born out of long days on the water in a canoe (or a hammock) and fireside chats reaching deep into the night.  Time slows in the wilderness, creating space for big dreams and the inspiration for the next adventure. Every time I return to the BWCA, I find a deeper connection to the woods and the waters and to myself and the life that surrounds us. This connection is lost in the constant hurry of modern life. It would be unforgivable to destroy yet another sacred place to simply earn another buck.”

Mike Cichanowski, Wenonah Canoe, Winona, MN
“This decision is a big deal for the Paddlesports industry.  We all depend on a healthy Boundary Waters in our business.  Copper is not in short supply so why even consider risking the world’s best canoe country.  Most of the canoes we make end up at some point in the Boundary Waters.  We need it clean for us to prosper here in Winona.”    

Jessie Thomas Blate, American Rivers
“The Kawishiwi River and the Boundary Waters has been identified on the list of America’s Most Endangered Rivers for several years because of the pressing threat of sulfide-ore copper mining. This type of mining poses an unacceptable risk to the clean rivers, streams and lakes of the Boundary Waters, and this is the year we must finally stop these mining proposals once and for all.”

Bobby McEnaney, Natural Resources Defense Council
“This smart move will benefit generations to come by helping to protect America’s most visited wilderness area from the unnecessary expansion of new mining in the Boundary Waters.  The Biden Administration recognizes that we simply can’t allow this kind of unacceptable threat to the natural beauty and integrity of this ecosystem and the viability of the area’s outdoor economy.” 

James Edward Mills, outdoors writer and founder of The Joy Trip Project
“Copper/nickel mining in the communities around the Boundary Waters Canoe Area would be an ecological disaster. Damaging the surrounding land and water resources would put at risk the physical health and well being of local residents as well as the livelihood of retailers, outfitters and restaurateurs who rely on the economic engine of the most popular wilderness area in America. I am very excited to know that the Biden Administration has made natural resource conservation a priority and I am grateful to the Campaign to Save the Boundary Waters for pressing the cause of environmental protection.“

Lauren Berutich, Great Old Broads for Wilderness, Durango, CO
“In a time of environmental catastrophe and the climate crisis, we have the responsibility to do everything possible to protect public lands and their valuable resources. By restoring facts and science as the grounding principles by which we manage our natural resources and fight the climate crisis, the Biden administration is taking great strides to permanently protect the Boundary Waters Wilderness Area from toxic sulfide-ore copper mining.”

Christine Goepfert, Midwest Associate Director for the National Parks Conservation Association
“Sulfide-ore copper mining is one of the most toxic industries and does not belong near the Boundary Waters or Voyageurs National Park. Voyageurs depends on clean water for the world-class fishing and recreation it provides to thousands of visitors annually, and healthy fish and wildlife that call this park home. The Biden Administration’s decisive action today will help safeguard this treasured area.”

John Rust, Minnesota Division President of the Izaak Walton League of America & Scott Kovarovics, Executive Director Izaak Walton League of America
The Izaak Walton League fully supports the Biden Administration’s move today and supports the proposed 20 year mineral withdrawal to protect the Boundary Waters from the threat of copper-nickel mining. The Izaak Walton League has been engaged in the international efforts to protect this treasured resource since the 1920s. We’ve long known that the present resource use (Wilderness) is the highest and best use of these fragile public lands and waters. That the Bureau of Land Management and the United States Forest Service also recognize their responsibilities as trustees of these resources is also vital to all who love and strive to protect the only water based and the most heavily used wilderness in North America. 

Blaine Miller-McFeeley, Earthjustice Legislative Representative
“This is a historic day for the Boundary Waters, and we are thankful the Biden Administration recognizes that we don’t need to sacrifice our public and culturally significant lands for the profits of polluting industries. We’ve known for a long time that the Boundary Waters is an important source of drinking water, a place of stunning wilderness, and a critical part of a vibrant local economy. It’s long past time to prioritize science over politics and permanently protect the Boundary Waters from the interests of greedy mining companies.”

John Dunmore, Sierra Club, Federal Policy, Lands Protection Program
“Boundary Waters is a unique piece of our nation’s natural legacy, and we applaud the Biden administration’s decision today to protect this iconic wilderness area from toxic pollution caused by sulfide-ore copper mining. As the climate crisis threatens our water, lands, and wildlife for the next generation, we must prioritize conserving natural places and resources that our communities rely on for a sustainable future.”

December 21, 2021 Boulder, CO — Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, today announced a new sponsorship by Amazon to fund the expansion of the Thrive Outside Community Initiative and broaden access to the transformative benefits of the outdoors. Amazon joins L.L. Bean, Patagonia, REI, Thule, VF Corporation, Winnebago Industries, Wolverine Worldwide and Yeti as a Thrive Outside Initiative Leadership Partner.

The Outdoor Foundation’s Thrive Outside Initiative awards multi-year, capacity-building grants to diverse communities to build and strengthen networks that provide children and families with repeat and reinforcing experiences in the outdoors. Focused on reversing the declining trend of outdoor engagement by working at the grassroots level, the Initiative works to empower communities to make outdoor recreation an accessible lifestyle for all. Amazon’s commitment to support the Outdoor Foundation will fuel the growth and expansion of this critical nationwide initiative.

This support is needed now more than ever. Amidst the COVID-19 pandemic, more Americans turned to the outdoors, some for the first time and others for the first time in many years. These new outdoor participants represent an unprecedented opportunity to grow and diversify the outdoor community. With Amazon’s support, the Outdoor Foundation will help inspire a lifelong love of the outdoors in communities of focus through addressing outdoor equity barriers and providing access to community-led outdoor programming.

“We are grateful to Amazon for supporting Thrive Outside and the Foundation’s effort to help ensure that everyone one has equitable access to the transformative benefits of nature” said Stephanie Maez, executive director of the Outdoor Foundation. “Amazon’s investment will help fuel a nationwide movement by funding diverse Thrive Outside Communities and support our mission in helping to make a more inclusive and accessible outdoor experience for all.”

More details on the sponsorship, including information on cohort three of the Thrive Outside Community Initiative, with Amazon will be released in early 2022. Amazon is also a Leadership Member of the Outdoor Industry Association, supporting the outdoor industry’s leading trade association in their crucial work in trade and recreation policy, sustainable business innovation and outdoor participation.

About Outdoor Foundation
The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, is a national 501(C)(3) nonprofit organization dedicated to getting people outside for their health, the health of communities and the health of the outdoor industry. Through community investment and groundbreaking research, the Outdoor Foundation works with many partners to get more people outside more often. Visit outdoorfoundation.org for more information.