(AUSTIN, TEXAS) – Switchback at The Running Event (TRE), the showcase collection of outdoor businesses at TRE, wrapped up its fall event amidst the high energy and heavy retailer traffic of a record-setting gathering.

Successfully blending anchor brands and emerging leaders, Switchback at TRE delivered strong results for attendees and a boost of momentum as the outdoor industry began its countdown toward the debut standalone Switchback gathering, taking place June 16-18, 2025, in Nashville, Tennessee.

“The level of awareness and conversation around Switchback Spring on the TRE show floor was exciting and inspiring,” said Christina Henderson, Switchback event director. “Many brands and retailers are looking forward to a gathering that will be good for their business, great for discovery and new relationships, and also provide a space for the broader outdoor industry to gather and learn.”

As a standalone event, Switchback Spring will be centered around foundational outdoor experiences including hike, camp, trail and outdoor lifestyle, presenting  a mix of soft goods, hard goods, accessories, and organizations. The event structure will share similarities with TRE’s proven formula, including a variety of educational programming and opportunities for connection and celebration, and limiting booth sizes to encourage focus.

Switchback Spring also recently announced Outdoor Industry Association as its Official Event Partner, amplifying the gathering’s appeal and reach to members and supporters of the outdoor sector’s premier trade group.

“We’ll be at Switchback Spring. As an industry, we’ve come full circle. There’s a fresh appetite to get back together and back to trade shows, as it’s an important part of who we are. Switchback will also be key for our business, an authenticator as we re-establish ourselves as a functional performance brand in the outdoors,” said Lee Cox, VP/GM of Deckers Emerging Brands, who was attending Switchback with Teva Footwear.

“I’m excited for the opportunity to connect with retailers and friends in the industry at Switchback in June 2025. Everyone misses a gathering, and this TRE-format event in partnership with OIA should be really special. There’s a buzz here in discovering different brands and connecting with prospective retailers, and I’m looking forward to being a part of bringing that energy to the outdoor industry. And it’s only year one – I hope that we can continue to come together year after year and make it better for everyone,” said Josh Tedeschi, Arcteryx senior manager, US specialty sales.

“As an industry it is critical that we come together to advance our business and values,” said Susan Viscon, Chief Merchandising Officer and Path Ahead Ventures Executive Director at REI Co-op. “TRE has been a successful formula that allows for education, trade, and gatherings. We’re looking forward to seeing how this approach can work in the outdoor space.”

As a whole, TRE drew a record-setting 336 vendors to a show floor that grew by more than 15% over the previous year. More than 1,800 retailers, endurance event management professionals, and other industry members attended TRE, while over 220 media professionals were in attendance. In total, 4,872 individuals filled the Austin Convention Center for the 2024 event, which is a 20% increase in attendance compared to the 2023 edition.

Switchback at TRE featured a lengthy list of legacy names in the outdoor industry – including Patagonia, Scarpa, Deuter, KEEN, Oboz, Outdoor Research, Prana, Teva, Lowa, and Arc’Teryx – as well as dozens of brands coming to walk the event as they make plans for June. Switchback at TRE also drew a broad range of content creators, influencers, non-profit organizations, and an editorial press corps that enjoyed the high quality atmosphere.

“It’s been a long time since I’ve been to a real trade show. Seeing all the energy and friendships here was fantastic, and definitely has me looking forward to June,” said Sam Moulton of Outside.

“Looking ahead to Nashville, I think I share the same hope and optimism as many folks I spoke with at the show: that the magic formula TRE has used to rise into the ‘it’ event on the calendar will foster a new spring/summer gathering that builds stronger community and gives voice to the stories that really matter. I am, in a word, stoked,” said Adam Ruggiero of Gear Junkie.

“My biggest takeaway from TRE 2024 was the energy. You could feel it both outside and inside the convention center as people were literally running to get into a show about running. I’m excited to see how the community that has been cultivated at this event expands to Switchback next June,” said Colin True of The Rock Fight podcast network.

In Nashville, Switchback Spring will support outdoor industry needs through the same four pillars of TRE:  learning, discovery, connection, and celebration. In addition to two days of an open exhibit hall, the gathering will provide a robust schedule of forward-looking conference programming and peer learning that will be applicable and valuable to multiple business levels and roles.

Switchback Spring will be hosted within a dedicated portion of the Gaylord Opryland Resort & Convention Center, a spacious venue with 12 restaurants and an attached premium hotel. With all attendees staying and meeting in a single location, the focused environment will enable both private planned meetings as well as organic meetups and run-ins.

For more information about Switchback, please visit https://www.switchbackevent.com/switchback-spring/

ABOUT SWITCHBACK

Switchback is the twice-a-year business and education gathering for the outdoor industry owned and operated by Diversified Communications, a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities, and digital and print publications. Scheduled at optimal times for discovery and buying conversations, Switchback is held each fall in conjunction with The Running Event and each spring as a standalone event. Blending an accessible format with a schedule of education, peer connection opportunities, and business meetings, Switchback is a dedicated gathering place for all sectors of the outdoor industry community. Upcoming dates for the event include Switchback Spring (Nashville, TN; June 16-18, 2025) and Switchback at TRE (Dec. 2-4, 2025; San Antonio, TX). To learn more about Switchback, please contact Michael Collin (michael@palemorning.com) or visit www.SwitchbackEvent.com.

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BOULDER, Colo.  (November 22, 2024) – Today, Outdoor Industry Association (OIA) President Kent Ebersole released the following statement celebrating the introduction of the “America the Beautiful Act” by U.S. Senators Steve Daines (R-MT), Angus King (I-Maine), Kevin Cramer (R-N.D.) and Mark Warner (D-Va.). The bipartisan bill would reauthorize the National Parks and Public Land Legacy Restoration Fund (LRF) and increase funding for public land management.

“Record numbers of Americans are visiting our public lands each year, and we have a duty to the next generation of outdoor enthusiasts to ensure we leave these places better than we found them,” said Kent Ebersole, President of Outdoor Industry Association. “OIA and its members applaud this bipartisan effort by Senators King, Daines, Cramer, and Warner to reauthorize the National Parks and Public Land Legacy Restoration Fund and take care of the infrastructure backlog across our public lands. There is no better return on investment than protecting these places that Americans have treasured for generations.”

FOR IMMEDIATE RELEASE
Wednesday, November 20, 2024

 

BOULDER, Colo. — The Bureau of Economic Analysis (BEA) today released its latest economic data measuring the outdoor recreation economy for the U.S., totaling $1.2 trillion. This new data confirms the industry’s critical role in fostering economic growth, innovation, and job creation. 

“Outdoor recreation is more than just a pastime enjoyed by over 57% of Americans; it’s a cornerstone of our nation’s economy,” said Kent Ebersole, President of Outdoor Industry Association (OIA). “OIA led the charge in urging the BEA to track this data, which continues to reveal the profound economic and societal value of human-powered outdoor pursuits. These activities fuel local economies, drive innovation, and create healthier, more connected communities. As the voice of the outdoor industry, OIA and its members are committed to advancing policies and investments that sustain this growth while protecting – and growing access to – the benefits of the outdoors for everyone.”  

Why These Numbers Matter 

• The outdoor industry supports 5 million jobs across the country and accounts for 2.3% of GDP, a testament to its importance in both rural and urban communities. 

• With a record 175.8 million Americans enjoying the outdoors each year, outdoor recreation continues to engage a diverse and growing audience. 

• The economic might of the outdoor industry calls for collective action to advance industry priorities for the good of business, people, and planet.  

 This data reinforces the need for strategic investments in the outdoor industry. OIA is advancing a collaborative, bipartisan approach to strengthen the outdoor recreation economy and drive meaningful impact through the following priorities:  

• Advance a Balanced Trade Agenda: OIA is committed to advancing tariff reform, supporting U.S. manufacturing, and leveling the playing field for outdoor businesses. OIA will continue to advocate for the renewal of programs including the Generalized System of Preferences (GSP) to reduce costs, create jobs, and fuel innovation in outdoor products.  

• Promote Conservation and Expand Access to the Outdoors for All: OIA supports policies that invest in outdoor recreation infrastructure and public lands, along with policies that ensure access to outdoor spaces for all nationwide.  

• Champion Climate and Sustainability Policies: To protect recreation spaces and promote sustainable innovation, OIA endorses climate policies that safeguard sensitive habitats, enhance public lands, and support clean infrastructure.  

OIA invites the industry to join President Kent Ebersole and its government affairs team on December 5 at 1 PM MT for a webinar to dive deeper into the BEA data and discuss the 119th Congress and industry policy priorities for 2025. Participants will gain insights and strategies to effectively engage policymakers and drive impactful policies shaping the future of trade, recreation, and sustainability. Register here.  

 

About Outdoor Industry Association 

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org. 

 

 

BOULDER, Colo.  (November 19, 2024) – Today, Outdoor Industry Association (OIA) President Kent Ebersole released the following statement regarding the Senate Energy and Natural Resources Committee’s markup of public land and forestry bills:

“The Outdoor Industry Association applauds the Senate Energy and Natural Resources Committee’s work to advance over 70 public land and forestry bills,” said Kent Ebersole, OIA President. “Today’s markup demonstrates that protecting America’s public lands remains a bipartisan issue that can rise above partisan divides. We look forward to working with our champions in Congress to further these efforts, which are the foundation of the trillion-dollar outdoor economy.”

 

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.

 [BOULDER CO, November 5, 2024] – As a member-led collective and a catalyst for meaningful change in the outdoor industry, Outdoor Industry Association (OIA) is committed to ensuring that the outdoor recreation economy—supporting 7.6 million American jobs and contributing $1.1 trillion in consumer spending—continues to thrive in partnership with the newly elected administration and Congress.  

OIA stands ready to work with the Trump Administration and Congress to advance policies that drive growth, protect public lands, and increase access to outdoor spaces for all communities. We thank the Biden Administration and outgoing Congress for their partnership over the last four years.  

Together with our members, OIA will mobilize its advocacy networks to champion policies that promote sustainable manufacturing and support a balanced trade agenda that safeguards U.S. jobs and fuels innovation. 

Through a collaborative and bipartisan approach, OIA will: 

• Advance a Balanced Trade Agenda: OIA is committed to advancing tariff reform, supporting U.S. manufacturing, and leveling the playing field for outdoor businesses. OIA will continue to advocate for the renewal of programs including the Generalized System of Preferences (GSP) to reduce costs, create jobs, and fuel innovation in outdoor products. 

• Promote Conservation and Access and Expand Access to the Outdoors for All: OIA supports policies that invest in outdoor recreation infrastructure and public lands, along with policies that ensure access to outdoor spaces nationwide. 

• Champion Climate and Sustainability Policies: To protect recreation spaces and promote sustainable innovation, OIA endorses climate policies that safeguard sensitive habitats, enhance public lands, and support clean infrastructure. 

Upcoming Webinar on Post-Election Landscape
OIA invites the industry to join President Kent Ebersole and its government affairs team on December 5 for a webinar discussing the 119th Congress and industry policy priorities for 2025. Participants will gain insights and strategies to effectively engage policymakers and drive impactful policies shaping the future of trade, recreation, and sustainability. Register here. 

 

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.

 

Outdoor sector’s premier trade group joins forces with twice-a-year gathering to build a comprehensive foundation for industry growth, connection, and learning

Read the letter from OIA President Kent Ebersole.

NASHVILLE, TENNESSEE & BOULDER, COLORADO – Switchback and Outdoor Industry Association (OIA) today announced a strategic partnership to strengthen the impact, effectiveness, and attendance of the twice-annual outdoor sector gathering.

As a key tool in supporting industry connections and growth, the year-round partnership will debut at the inaugural Switchback Spring in Nashville, Tennessee (June 16-18, 2025). It will also include support of Switchback’s late fall event, held in conjunction with The Running Event.

For both events, Switchback and OIA will work together to welcome specialty retailers, brands, organizations, and media with a vested interest in foundational outdoor experiences – time on the trail, at the campsite, and as part of the year-round outdoor lifestyle.

“This new partnership with Switchback underscores OIA’s commitment to driving the future business growth and overall health of the outdoor industry. We’re excited to join the Switchback team and collaborate on an event that will bring the industry together, which is critical for fostering innovation, driving business, strengthening industry culture, and ensuring long-term sustainability,” said Alison Hill, OIA Board Chair and CEO of Lifestraw.

“The number one request I hear from both long-time veterans of our industry and the rising next generation is ‘give us a great place to gather.’ The Switchback team has a proven track record of success, and we’re excited to collaborate with them on growing an event that can deliver multiple benefits to a wide range of outdoor industry members,” said Kent Ebersole, OIA President.

As a partner, OIA will collaborate with Switchback at both the strategic and tactical level, enhancing the event with key learnings from leading outdoor industry data, legacy knowledge of essential and emerging issues, and deep connections throughout the outdoor industry community. At Switchback events, OIA will contribute to and recommend educational sessions and speakers, host special events, and support industry initiatives. OIA members will also receive discounted exhibitor rates at Switchback events beginning in 2025, in addition to the broad range of benefits already included in their annual memberships.

“OIA and Switchback are completely aligned on the importance of building a valuable and welcoming environment for the entire outdoor industry community and doing it with the support of quality industry partners. OIA has an inspirational commitment to this industry and the people who comprise it, and their deep working relationships with both brands and retailers is unparalleled,” said Christina Henderson, Switchback event director.

Switchback originally launched in fall of 2022 as a specialty outdoor showcase at The Running Event (TRE), North America’s premier run and outdoor specialty retail conference and trade show. Earlier this summer, the event organizers announced the addition of Switchback Spring, a new standalone gathering to be held each June during a key time in the spring/summer buying calendar.

Both Switchback at TRE and Switchback Spring are intentionally focused on foundational outdoor experiences, are hosted in central locations that are welcoming to all parts of the country, and are scheduled in the optimal timeframe for valuable buying conversations. Both events also welcome the attendance of multiple categories of outdoor industry members, including specialty retailers, brand leaders, traditional and new media, content creators, influencers, and organizations.

In addition to a robust exhibition space, Switchback’s event format is based on four pillars – learning, discovery, connection, and celebration – and each gathering provides a strong schedule of forward-looking conference programming and peer learning that is applicable and valuable to multiple business levels and positions.

Switchback’s format incorporates all facets of the show within a single dedicated space, including brand exhibition space, group meals, educational sessions, networking events, and attendee housing. The event will enable both private planned meetings as well as serendipitous run-ins with new industry connections and longtime friends.

Upcoming dates and locations for Switchback include Austin, Texas (Switchback at TRE, November 19-21, 2024); and Nashville, Tennessee (Switchback Spring, June 16-18, 2025).

To learn more visit www.SwitchbackEvent.com.

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ABOUT OUTDOOR INDUSTRY ASSOCIATION
Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.

OIA Media Contact:
Chris Denny, Denny Ink.
chris@dennyink.com.

ABOUT SWITCHBACK
Switchback is the twice-a-year business and education gathering for the outdoor industry owned and operated by Diversified Communications, a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities, and digital and print publications. Scheduled at optimal times for discovery and buying conversations, Switchback is held each fall in conjunction with The Running Event and each spring as a standalone event. Blending an accessible format with a schedule of education, peer connection opportunities, and business meetings, Switchback is a dedicated gathering place for all sectors of the outdoor industry community. Upcoming dates for the event include Switchback at TRE (Nov. 19-21, 2024; Austin, TX), and Switchback Spring (Nashville, TN; June 16-18, 2025). To learn more about Switchback, please contact Michael Collin (michael@palemorning.com) or visit www.SwitchbackEvent.com.

 

Letter from OIA President Kent Ebersole:

 

Dear OIA Members and Industry Partners, 

OIA is proud to stand at the heart of the outdoor industry, delivering resources and opportunities that drive our businesses and communities forward. Industry gatherings are essential to our shared success, and we are committed to leading the way. 

We have been actively engaged in broad discussions with many stakeholders about the future of industry gatherings. As a member-led collective, these conversations have been invaluable in shaping our vision for OIA’s role in convening the industry, and I want to take this opportunity to share our path forward.  

Our commitment to serve as a catalyst for connection:  

OIA Events: We will lead the industry with cornerstone events that create opportunities for collaboration, community, and action. Our sold-out inaugural sustainability Catalyst Conference this November provides the industry with an opportunity to innovate solutions for people, product, and the planet. We are in the planning phase for next spring’s Capitol Summit in Washington, D.C ., to use our outside voices to save outdoor companies money, fuel innovation, invest in recreation, expand outdoor access for all, and protect our environment. 

Strategic Partnerships: With great enthusiasm, yesterday we announced our new partnership with Switchback to grow an event that can deliver multiple benefits to a wide range of outdoor industry members. OIA will also partner with other organizations where the industry and our members gather to deliver content that drives growth and opportunities for engagement through education sessions, existing OIA programs, and new initiatives. 

 OIA’s mission remains clear: We’re a passionate group of business leaders, sustainability experts, policymakers, and outdoor enthusiasts committed to business growth and innovation while protecting—and growing access to—the benefits of the outdoors for everyone. Our team is excited about the opportunities ahead and is dedicated to leading our industry with the vision, resources, and commitment you have come to expect from us.  

Join the Conversation: From the timing of events to the content they deliver, we aim to shape gatherings that bring value to all members and reflect the voices and needs of our entire community. We value your insights and encourage you to share your thoughts on our future direction. Click here to provide your feedback and help shape the future of our industry. 

 

Together we are a force, 

Kent Ebersole 
President, Outdoor Industry Association

BOULDER, CO (September 23, 2024) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today proudly announces that Jaclyn Levy has joined the team as its new Senior Director of Advocacy and Government Affairs.

A seasoned public policy leader, Levy brings a unique perspective and a strong track record of implementing innovative solutions across diverse industries into her new role as Senior Director of Advocacy and Government Affairs.

Prior to joining OIA, Levy executed thought leadership, partnership, and legislative strategy as Director of US Policy for a $1B global impact fund. Levy also oversaw multiple programs and portfolios as Director of Public Policy at the Infectious Diseases Society of America, a 12,000-member trade association, and was selected as a 2020 Atlantic Council Millennium Fellow where she contributed to numerous policy publications and dialogues with global leaders.

“Jaclyn brings a wealth of experience and knowledge to OIA and our highly active and engaged Government Affairs program,” said Kent Ebersole, President of OIA. “With Jaclyn blazing the trail, we will continue to unify the voices of our member-led collective and advocate for policies that create jobs, invest in outdoor recreation, protect our environment, and expand outdoor access for all.”

In addition to serving as a subject matter expert and leading policy and advocacy coalitions, Levy has cultivated supply chain, trade, and sustainability expertise as a senior analyst for the U.S. Department of Homeland Security and as a consultant for industrial trade associations and federal agencies. She received her undergraduate degree from The George Washington University and holds an M.S. from Georgetown University.

The search for OIA’s Senior Director of Advocacy and Government Affairs was conducted by Axis Talent Partners, an executive search firm focused on recruiting leaders for social impact organizations.

“The outdoor industry is a critical sector of the US economy and a growing source of jobs and investment for companies and communities. Building and maintaining the outdoor recreation economy requires policymaking that protects public land and supports business opportunities across a wide variety of industries, said Levy upon accepting her new position. “I’m thrilled to join the OIA team and work with members to advocate for policies that promote conservation, innovation, and sustainable growth and help preserve and enhance equitable access to outdoor recreation.”

With a policy background spanning investing, nonprofit management, and research—and as a lifelong outdoor enthusiast—Levy is uniquely positioned to navigate the intersections of industry, government, and public affairs. Her leadership will be instrumental in advancing sustainable growth and driving transformative policies that will shape the future of outdoor recreation and expand access for generations to come.

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org

Media Contact: Chris Denny / Denny, ink. / 435-655-1609 / chris@dennyink.com

White House Announces Significant Changes to De Minimis Rules Amid Heightened U.S.-China Tensions

Washington, D.C., September 18, 2024 – Last week, the White House announced its intention to make sweeping changes to Section 321 de minimis entry procedures through the federal regulatory rulemaking process. The changes, designed to curtail the flood of duty-free shipments, particularly from Chinese e-commerce platforms, aim to bolster U.S. enforcement capabilities to prevent bad actors from circumventing health, safety, and trade laws. The timing of when the Administration intends to issue the new proposed rules remains uncertain.

In a Fact Sheet released on Sept. 13, the Biden Administration outlined a series of reforms targeting the de minimis provision under Section 321, which currently allows low-value goods, under $800, to enter the U.S. duty and tax free, with limited data requirements. The reforms will specifically reduce the volume of these shipments and improve data collection to enhance enforcement against illegal and unsafe imports.

In a joint press release, the Department of Homeland Security (DHS) and Customs and Border Protection (CBP) reaffirmed their commitment to fast-track the rule changes while simultaneously pursuing legislative solutions. Homeland Security Secretary Alejandro Mayorkas echoed the urgency for reform, expressing eagerness to work with Congress to expedite comprehensive de minimis legislation. He highlighted the need for action before year-end, citing the widespread abuse of the system that has allowed foreign e-commerce platforms to gain unfair advantages. Simply put, Congressional action will prompt implementation of the reforms more quickly than if the changes have to go through the federal rulemaking process. However, despite bipartisan efforts, no final compromise has been reached, prompting 100 House Democrats to urge the administration to take decisive executive action.

“This announcement represents a critical step forward in leveling the playing field for American manufacturers and retailers,” said Kent Ebersole, President of OIA. “We applaud the administration’s leadership and look forward to further congressional action to protect U.S. jobs and industries, including providing de minimis parity for U.S. FTZs.”

Among the key reforms, the proposed changes will:

• Revoke de minimis eligibility for import-sensitive products, including textiles and apparel.
• Bar items subject to trade enforcement actions, including Section 301 tariffs on China, from de minimis entry.
• Require shippers to provide additional data, including 10-digit HTS product codes.
• Implement stricter penalties for non-compliance, targeting those trafficking illicit goods.

The White House’s announcement comes as Congress continues to grapple with finding a compromise on competing legislative proposals. The House Ways and Means Committee passed the End China’s De Minimis Abuse Act earlier this year, while Senate Finance Committee Chairman Ron Wyden (D-OR) is championing a similar proposal not yet introduced—the FIGHTING for America Act—to tackle the issue.

Outdoor Industry Association (OIA), and the nearly 400 outdoor businesses it represents, have been among the key advocates for these reforms, noting the substantial harm caused by the unchecked flow of e-commerce shipments. In an industry letter to Chairman Wyden and House Ways and Means Committee Chairman Jason Smith (R-MO), OIA stressed the urgency of de minimis reform for the outdoor recreation sector, which contributes $1.1 trillion to the U.S. economy and provides 5 million jobs across the country. OIA is in support of Chairman Wyden’s de minimis bill, and hopes to see its passage this year, particularly with the inclusion of de minimis parity for U.S. Foreign Trade Zones (FTZs). In addition, OIA and its partners articulated the need for the retroactive renewal of the Generalized System of Preferences (GSP).

In conjunction with the de minimis announcement, the United States Trade Representative (USTR) finalized decisions from its Four-Year Review of Section 301 tariffs on China. The USTR’s findings confirmed that Section 301 tariffs will remain in place, with increases on strategic sectors such as electric vehicles, solar equipment, and critical minerals slated to begin this month. Notably, products like ship-to-shore cranes and enteral syringes will be exempt from these tariff hikes.

The changes represent a unified effort by the Administration and Congress to strengthen protective trade measures as the U.S. faces rising concerns over military, economic, and technological threats from its largest trading partner. The announcements follow “China Week,” where the House passed 25 bills to address these issues.

About the Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry. For more than 30 years, OIA has served as the trusted convenor, resource, and voice of the outdoor industry. OIA unites and serves manufacturers, suppliers, sales representatives, and retailer members through its focus on trade and recreation policy, sustainable business innovation, and outdoor participation. The association provides its members with insights, advocacy, and opportunities for action that support the long-term success of outdoor businesses and ensure the outdoor experience for all. For more information, visit outdoorindustry.org

Media Contact

Chris Denny / Denny, ink. / 435-655-1609 / chris@dennyink.com

 

New report offers key finance and business operations benchmarks that enable brands to make more informed decisions that drive growth and profitability

BOULDER, CO (July 30, 2024) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today released its 2024 Outdoor Brand Benchmarking Report, presenting a detailed, straightforward analysis of the financial and operating characteristics of outdoor manufacturers for fiscal year 2023. The results show that the typical firm generated sales of $9,786,731 and a pre-tax profit of 11.9%. Sales for the typical high-profit firm were $6,768,674 with a profit of 18.5%.

As the sole and trusted source for benchmarks in the outdoor industry, OIA’s 2024 Outdoor Brand Benchmarking Report focuses on key business fundamentals, including:

• Financial Performance: Key financial ratios and detailed indicators across Profit and Loss and Balance Sheet statements, such as revenue growth, profit margins, and inventory turnover.
• Business Operations: Benchmarks focus on metrics such as SKU count, sales channel mix, marketing mix and ROI, sourcing mix, number of employees, and sales per employee.
• Actionable Best Practices: Tailored strategies cover revenue and gross margin optimization, asset management, and payroll control.
• Targeted Insights: Groupings by company size and product line help pinpoint opportunities within specific industry segments and compared to top performers.

“As the outdoor market continues to evolve at a rapid rate, it’s essential to know where your business stands versus the competition,” said Kent Ebersole, President of OIA. “The 2024 Outdoor Brand Benchmarking Report provides decision-makers access to data across all major business functions so that they can be equipped with the strategic intelligence needed to drive growth, efficiency, and profitability. It’s with this level of deep market understanding that industry-leading brands are created, and OIA is here to help our members get there.”

The benchmarking data was anonymously compiled from 46 outdoor industry brands across a range of company sizes and product categories.

For over thirty years, OIA has helped its members better understand the markets and people they serve by providing industry-leading research and expert perspectives on participation trends, market forces, and consumer insights. This new Benchmarking Report expands the value of OIA membership and enables outdoor brands to access data worth thousands, unavailable anywhere else.

The full report is now available to study participants and OIA Leadership Members (Manufacturer, Supplier, Distributor, Retailer, Sales Rep categories). OIA Support and Support+ Members have access to the 8-page Executive Summary. OIA has also released key insights of the report to the public to foster overall industry growth. To access the key insights and to learn more about OIA membership, please visit the OIA website.

 

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org

Bold Action, Education, Collaboration and Leadership Bring Progress to Reducing and Removing Greenhouse Gas Emissions 

BOULDER, COLO [DRAFT – July 25, 2024] – Today, Outdoor Industry Association’s (OIA) Climate Action Corps proudly released data from its 2023 Annual Impact Report, summarizing the group’s progress in protecting the outdoor experience upon which we all depend. A member-led collective of outdoor brands, specialty retailers, and suppliers both big and small, the 2023 Climate Action Corps consisted of 75 businesses working towards a shared goal of taking bold, collective action against climate change by reducing and removing greenhouse gas emissions across the outdoor industry, carving a new bold path for others to follow.

When members join OIA’s Climate Action Corps, they commit to participating in an annual progress report to transparently report on sustainability progress and be held accountable for climate goals. The 2023 Annual Impact Report showcases the collective progress of the Climate Action Corps which continues to make significant and crucial progress on measuring, setting targets, reducing emissions, and advocating for bold policy action in Congress. Progress reports for individual companies are also made available for increased transparency and accountability. 

“The impacts of the climate crisis we observed throughout 2023 underscore the urgent need for ambitious climate action and adaptation measures at local, national, and global levels to mitigate future risks and build resilience to a changing climate,” said Julie Brown, Director of Sustainability at OIA. “Through industry-leading programs and pre-competitive collaboration, we’re helping our members learn quickly to apply realistic and proven solutions to reduce greenhouse gases, innovate and adopt safer chemicals, and lead the charge for a more sustainable future.” 

Now in its fourth year of reporting, notable highlights from the 2023 Climate Action Corps Annual Impact Report include:
 

• 94% of Corps members have measured their operational greenhouse gas emissions (measured, estimated, or in progress for scope 1 & 2 emissions) 
• 89% are measuring their value chain emissions (measured, estimated, or in progress for scope 3 emissions)

• 70% have set Scope 1 and 2 targets and 59% have set targets for Scope 3 (set or in progress).

• 19 Corps members are engaged in 6 Impact CoLabs to help accelerate emissions reductions
• In addition, the Clean Chemistry and Materials Coalition (CCMC) was created to address the growing need for safer chemistry education and legislation guidance

“Amidst the mounting climate and market challenges, the dedication and commitment demonstrated
by our members engaged in driving positive change within the outdoor industry has been commendable,” Brown said. “Not only have OIA members sustained their efforts to reduce emissions, but they have also embraced a new sustainability challenge ingrained in our industry – addressing the need for safer chemistry with the launch of the Clean Chemistry and Materials Coalition in summer 2023.”  

“I’d recommend the Climate Action Corps and Clean Chemistry and Materials Coalition to any brand looking to advance their climate and responsible chemistry efforts,” said Greg Gausewitz, Senior Manager of Product Sustainability at REI. “OIA is a go-to partner for REI in our sustainability work. They do a great job of bringing together leading brands and sustainability experts, as well as providing a welcoming and inclusive environment for newer and smaller brands looking to make progress in their sustainability work.”   

In addition to the CCMC, OIA’s Impact CoLabs programs continued to expand in 2023, as 19 members collaborated pre-competitively on six different projects to reduce shared emissions in the supply chain. CoLabs help many OIA members meet their sustainability goals in less time and with less cost by working together, focusing on topics such as renewable energy, reduction target setting, electrification, low impact materials, and more.   

“OIA’s Climate Action Corps convenes a fantastic cohort of outdoor industry sustainability professionals, facilitating meaningful conversations and CoLabs. At Columbia Sportswear, we are particularly excited about and pleased with our participation in the Virtual Power Purchase Agreement CoLab, which could play a pivotal role in our scope 1 & 2 emissions reduction strategy,” said Guru Larson, Director of Sustainability at Columbia Sportswear.  

The Impact Report also reveals that 2023 was a watershed year for climate policy with numerous landmark policies enacted across the globe. In 2023, Climate Action Corps members continued to advocate for sustainable change by supporting the establishment of the American Climate Corps and advocating for state level climate and sustainability policies while defending investments in climate and sustainability in the Inflation Reduction Act. 

“Working together we’ve made solid progress in our mission to reduce the outdoor industry’s collective emissions by 50% by 2030, but we still have a lot to accomplish to achieve our goal of net-zero by 2050,” added Brown. 

 Access the full 2023 Annual Impact Report, along with individual companies’ progress reports, on the OIA website. 

  

About the Outdoor Industry Association 

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org