Outdoor Industry Association Celebrates Federal Funding for National Parks, Climate Change Initiatives

Industry remains focused on advancing ‘America’s Outdoor Recreation Act’ next Congress

FOR IMMEDIATE RELEASE

December 20, 2022

BOULDER, Colo. – Outdoor Industry Association (OIA) interim Executive Director Kent Ebersole today released the following statement regarding the 2023 omnibus spending bill:

“We are thrilled to see increased investments have been included in the omnibus spending bill to advance implementation funding for the landmark Great American Outdoors Act (GAOA), as well as increased funding for national parks and key climate change initiatives. It is also encouraging to see the Growing Climate Solutions Act has also been included in the package, along with increased investments in renewable energy and research development.

“The $3.5 billion in funding for the National Park Service and $1.9 billion secured for GAOA provisions will both address deferred maintenance projects and staffing needs. These funds will boost local economies, support thousands of jobs, and protect and improve our national parks and public lands and waterways.

“A $260 million increase over fiscal year 2022 levels for Energy Efficiency and Renewable Energy (EERE) will go a long way to encourage a further transition toward a renewables-based economy. In coordination with the Growing Climate Solutions Act, this investment will advance clean energy initiatives and help facilitate our nation’s ongoing transition to a clean energy economy.

“Although these investments are crucially timed to align with record numbers of Americans getting outdoors and experiencing the mental and physical health benefits of outdoor recreation, we are disappointed America’s Outdoor Recreation Act will not be passed this congressional session. OIA would especially like to thank Senate Energy and Natural Resources Committee Chairman Manchin and Ranking Member Barrasso for their leadership and work with our industry on AORA. As an industry, we remain optimistic that lawmakers will revisit this legislation in the next Congress, as a strong outdoor industry is not only beneficial to Americans’ health but is also integral to the economic success of our far-reaching $862 billion industry that supports 4.5 million jobs throughout all 50 states.

“We look forward to working with new and returning members of Congress and the Biden administration to provide sustainable and accessible outdoor experiences for all – regardless of zip code – and ensure continued investment in the American tradition of the outdoors.”

 

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About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry. For more than 30 years, OIA has served as the trusted convenor, resource, and voice of the outdoor industry. OIA unites and serves manufacturers, suppliers, sales representatives, and retailer members through its focus on trade and recreation policy, sustainable business innovation, and outdoor participation. The association provides its members with insights, advocacy, and opportunities for action that support the long-term success of outdoor businesses and ensure the outdoor experience for all.  For more information, visit outdoorindustry.org.

New U.S. Bureau of Economic Analysis Numbers Demonstrate Vibrant Outdoor Industry

Study Supports Recent Data Showing Historically High Outdoor Participation Rates 

 

FOR IMMEDIATE RELEASE  

November 9, 2022 

BOULDER, Colo. – The U.S. Bureau of Economic Analysis (BEA) today released new data on the economic impact of outdoor recreation in 2021. BEA found outdoor recreation accounted for $862.0 billion in gross economic output, 1.9 percent of gross domestic product, and 4.5 million jobs in 2021.  

“These encouraging numbers showcase an industry that generates millions of jobs across the country and contributes billions to the total economy every year – $173 billion more than last year. This show of economic strength is coupled with data OIA released this fall revealing the highest ever recorded number of new and returning participants in outdoor recreation,” said Kent Ebersole, Outdoor Industry Association (OIA) interim executive director. “This resurgence in outdoor participation demonstrates an ever-growing appreciation for America’s outdoors that is fueling tremendous mental and physical health benefits for millions of people and supporting new investments in green spaces for all Americans.” 

“Keeping up with the increased demand for outdoor recreation requires bipartisan collaboration at all levels of government, investments in local recreational infrastructure and parks, and an increase in access to public lands and waterways for all Americans. It further supports the need for Congress to pass the America’s Outdoor Recreation Act, which would inject critical federal support for outdoor recreation infrastructure, public parks, and our industry.” 

BEA launched its outdoor recreation economy project in 2017 to “deepen the public’s understanding of the economic impact of outdoor recreation, inform decision making, and improve governance and long-term management of public lands and waters.” 

 

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About the Outdoor Industry Association  

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry. For more than 30 years, OIA has served as the trusted convenor, resource, and voice of the outdoor industry. OIA unites and serves manufacturers, suppliers, sales representatives, and retailer members through its focus on trade and recreation policy, sustainable business innovation, and outdoor participation. The association provides its members with insights, advocacy, and opportunities for action that support the long-term success of outdoor businesses and ensure the outdoor experience for all.  For more information, visit outdoorindustry.org.  

  

Outdoor Drinkware Brands Collaborate to Benefit Sustainability

Klean Kanteen, MiiR, Stanley, and YETI come together to support the reduction of emissions across the drinkware supply chain

 

BOULDER, COLO [November 2, 2022] – Making a significant move to create a more sustainable future, four drinkware brands have come together in a first-of-its-kind effort to identify opportunities and actions that will reduce carbon emissions across the drinkware supply chain. Deemed the Drinkware CoLab, the project supports the Outdoor Industry Association’s (OIA) goal to make the outdoor industry the world’s first climate-positive industry by 2030. Klean Kanteen, MiiR, Stanley, and YETI are participating in the Drinkware CoLab as part of OIA’s Climate Action Corps, a climate-positive initiative that goes beyond net-zero emissions to create a positive overall carbon emission benefit.

These four leading brands and OIA’s Climate Action Corps spearheaded this collaboration to drive changes that will reduce the environmental impact of manufacturing, one of the largest components of the environmental footprint of food and beverage containers. The primary goals are to move industry suppliers to 100% renewable electricity and to develop science-aligned emissions reduction targets for supplier facilities.

“Stanley is proud to join forces with these esteemed drinkware brands to reduce the collective environmental footprint of our products,” said Terence Reilly, Global President of Stanley. “Collaborations like these – combined with deep engagement with our suppliers – are critical to ensure that our shared emissions reduction goals are in reach and that we continuously improve the sustainability of every bottle we design.”

“It has been such a pleasure getting to work with other drinkware brands in a truly collaborative way,” said Devon Richardson, Giving and Sustainability Manager at MiiR. “The threats of climate change are real, impending, and affecting our most vulnerable populations. The only way we can make meaningful change is together, and we are so grateful to be a part of this cohort.”

The Outdoor Industry Association has facilitated all aspects of the CoLab and provided project management for the brands. The cost of the Climate Action Corps Drinkware CoLab is being shared by the participating brands, suppliers, and third-party funding OIA received for this specific project. A sustainability consulting agency has been hired to identify and oversee areas of improvement, emission goals, and progress. The agency will assess each of the facilities and work to develop decarbonization roadmaps. These strategies will outline the changes each supplier can undertake to reduce their greenhouse gas emissions by increasing energy efficiency, developing renewable energy procurement, implementing management systems, and more.

“This project is enabling our drinkware brands to work together to reduce greenhouse gas emissions in their supply chains with increased efficiency,” said Sarah Rykal, senior manager of the OIA Climate Action Corps. “Many supply chain problems are too grand for any individual company to address single-handedly. We see these types of collaborations as a key puzzle piece in reaching the Corps’ climate goals, as well as each brand’s individual goals, and we ultimately plan to use this project as a model for future CoLabs to follow.”

“The Drinkware CoLab truly embodies the concept of strength in numbers, and Klean Kanteen is proud to link arms with fellow drinkware leaders on climate action,” said Jeff Cresswell, co-owner of Klean Kanteen. “This project will allow us to make meaningful progress together in a way that none of us could accomplish on our own, and it exemplifies a core tenet of the outdoor industry and its sustainability work: together we are a force.”

“We love the outdoors and want to keep the wild, wild for generations to come,” said Hannah Mara, Vice President, Product Management at YETI. “We hope to see this type of collaboration expand across the industry so we can continue making an impact.”

Climate change is one of, if not the most crucial issues the outdoor industry faces today. OIA is in a unique position to rally the industry behind this cause as no one company should feel the burden of facing this ever-growing problem alone. The Climate Action Corps’ work is crucial in making changes. Collaborations of this kind will greatly impact the overall work being done to reach a climate-positive industry by 2030.

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About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry. OIA unites and serves manufacturers, suppliers, sales representatives, and retailer members through its focus on trade and recreation policy, sustainable business innovation, and outdoor participation. For more information, visit outdoorindustry.org.

About Klean Kanteen

Founded in 2004, Klean Kanteen is a family and employee-owned leader in reusable stainless-steel drinkware and food containers with distribution worldwide. With a focus on environmental stewardship, Klean Kanteen is a B Corporation, proud 1% For The Planet member, and Climate Neutral Certified. Working closely with values-aligned companies and organizations, Klean Kanteen supports efforts towards health, the reduction of single-use plastic, and environmental education and awareness. For more information visit www.kleankanteen.com.

About MiiR

Based in Seattle, Wash., MiiR makes premium stainless steel vessels for coffee, water, bar, and food. We create timeless, innovative, and responsibly designed products and set aside a portion of revenue from every sale for our giving initiatives. Those dollars accumulate over time and are then invested back into non-profit organizations who work to empower both people and the planet. To date, MiiR has given over $3.5 million, and you can learn more about some of MiiR’s non-profit partners by registering the Give Code™ on the base of your MiiR product. www.MiiR.com.

About Stanley

Invented by William Stanley, Jr. on September 2, 1913 (official patent date), the all-steel vacuum bottle revolutionized the way people enjoyed food and beverage. Since then, Stanley brand has been delivering superior food and beverage gear for active lifestyles and remains dedicated to this simple promise: buy Stanley products, get quality gear. Built for Life®. Learn more, visit www.stanley1913.com.

About YETI Holdings, Inc.

Headquartered in Austin, Texas, YETI is a global designer, retailer, and distributor of innovative outdoor products. From coolers and drinkware to backpacks and bags, YETI products are built to meet the unique and varying needs of diverse outdoor pursuits, whether in the remote wilderness, at the beach, or anywhere life takes our customers. By consistently delivering high-performing, exceptional products, we have built a strong following of brand loyalists throughout the world, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. We have an unwavering commitment to outdoor and recreation communities, and we are relentless in our pursuit of building superior products for people to confidently enjoy life outdoors and beyond. For more information, please visit www.YETI.com.

OIA Climate Action Corps Releases New GHG Emissions Measurement Guide Using Higg Tools

September 26, 2002 (BOULDER, CO) — Outdoor Industry Association today announced an exclusive new resource for Climate Action Corps members to measure their company’s carbon footprint. The guidance – “Measuring GHG Emissions from Purchased Goods & Services (Scope 3 – Category 1) using Higg Tools” – is a step-by-step manual on how to use the Higg Index suite of tools to calculate emissions from a company’s purchased goods and services. Purchased goods and services include the embedded emissions in finished products from raw material extraction to final assembly and is typically the largest source of emissions for brands.

The guide is presented in levels, and with each progressing level, companies have access to more information which allows the use of more detailed tools, and results in a more representative carbon footprint for each company.

“When we announced our industry’s goal to become climate positive by 2030, we knew it was ambitious. So we’ve worked hard to provide our members with resources and support to guide each step of the journey,” said Sarah Rykal, Senior Manager of Climate Action Corps for Outdoor Industry Association. “This new guidance will help Corps members measure their emissions more efficiently and accurately, and ultimately enable them to reach the climate positive summit faster. But it will take all of us to protect the outdoor experience upon which our industry depends. We hope this additional guidance will attract other companies to join the Corps. We have the tools to make our goal reality.”

The OIA Climate Action Corps team worked with third-party experts, an Advisory Council, and Higg to assemble the step-by-step guide. Higg brings together decades of experience in sustainability, technology, and consumer goods to provide brands, retailers, and manufacturers an integrated digital platform to accelerate progress. This platform, combined with OIA’s expertise, collaboration and resources, enables Climate Action Corps Members to make progress faster on their science-based reduction targets and climate action goals.

The new guidance is available to the Climate Action Corps beginning today and will be accompanied by an upcoming training webinar. Climate Action Corps members are also provided with an array of resources and guidance to help them on their climate action journeys, including a user-friendly guidebook, 1:1 support from GHG emissions specialists, and a network of peers to share resources and best practices with. Companies interested in joining the OIA Climate Action Corps can learn more here.

 

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About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry. For more than 30 years, OIA has served as the trusted convenor, resource, and voice of the outdoor industry. OIA unites and serves manufacturers, suppliers, sales representatives, and retailer members through its focus on trade and recreation policy, sustainable business innovation, and outdoor participation. The association provides its members with insights, advocacy, and opportunities for action that support the long-term success of outdoor businesses and ensure the outdoor experience for all.  For more information, visit outdoorindustry.org

 

About the OIA Climate Action Corps

The OIA Climate Action Corps was founded in January 2020 to bring together brands, retailers, manufacturers, suppliers and supporting organizations to harness the power of collaboration to address the threat of climate change to the outdoor industry. In partnership with PeopleforBikes, the Corps unites a diverse mix of outdoor businesses of all sizes, product types and in varying stages of climate action to accelerate progress toward reducing GHG emissions, harness the power of nature to remove more carbon than we emit, and advocate for robust climate policy.

 

 

Outdoor Participation Grows to Record Levels, 2022 Outdoor Participation Trends Report Shows

2022 Outdoor Participation Trends Report reveals outdoor recreation participant base experienced historic growth in 2021, up 2.2% to 164.2M participants, highest ever

BOULDER, COLO [September 20, 2022] — Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, today released the 2022 Outdoor Participation Trends Report that concludes that participation in outdoor recreation continues to grow at record levels. According to the report, more than half (54%) of Americans ages six and over participated in at least one outdoor activity in 2021, and the outdoor recreation participant base grew 2.2% during 2021 to 164.2M participants. This growing number of outdoor enthusiasts, however, did not fundamentally alter long-term declines in high frequency or “core” outdoor participation.

“We know spending time outdoors brings many benefits to individuals and society, including improved mental and physical health, job creation and economic growth, as well as increased stewardship for our lands and waters,” says Kent Ebersole, OIA Interim Executive Director. “While the historic growth we see in this report is encouraging, we must continue taking action to help more individuals and families build life-long relationships with the outdoors so that our communities, environment, and businesses continue to thrive.”

Additional key findings of the report include the following: 

  • The outdoor recreation participant base grew again in 2021. The outdoor participant base has increased by 6.9% since the COVID pandemic began in early 2020. Although many of the official restrictions on indoor entertainment including restaurants, bars, and sporting events ended in 2021, outdoor recreation participation continued to grow. 
  • Youth participation is climbing but the frequency of their participation is declining. 
  • New outdoor participants are more diverse than the overall outdoor participant base and are driving increasing diversity not only by ethnicity but also across age groups. 
  • High frequency or “core” participation in outdoor recreation is declining. The outdoor recreation “core” participant, defined as someone who participates 51 times or more in outdoor recreation activities in the past 12 months, has declined from 71.9% in 2007 to 58.7% of the participant base in 2021. The number of core participants has declined from 99.5M in 2007 to 96.4M today. 
  • The number of participants 55 years and older increased by more than 14% since 2019 and senior participants ages 65 and older were in the fastest growing age category with 16.9% growth since the COVID pandemic began in early 2020. 
  • Despite increases in the number of participants, the number of outdoor outings is declining significantly. The number of outings has been in decline for the past decade and the increased number of participants are not stemming the tide.

“Data in this year’s report reinforces the important need to continue supporting efforts that help create repeat and reinforcing outdoor experiences for youth and families,” said Stephanie Maez, Outdoor Foundation Executive Director. “Working together across industry sectors and through philanthropy, outdoor programming, and public policy can move the needle on these issues. The Outdoor Foundation will continue in its mission to catalyze collective action to address equity barriers and help make the outdoors accessible for all.”

The Outdoor Foundation has developed the Outdoor Participation Trends Report for 15 years. The annual report examines the demographics of the outdoor participant—defined as someone who participated in an outdoor activity at least one time in the past year. The survey reflects data gathered during the 2021 calendar year and garnered a total of 18,000 online interviews consisting of people ages six and older. View the 2022 report in full here. 

 

About Outdoor Foundation

The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, is a national 501(C)(3) nonprofit organization dedicated to getting people outside for their health, the health of communities, and the health of the outdoor industry. Through community investment and groundbreaking research, the Outdoor Foundation works with many partners to get more people outside more often. Visit outdoorfoundation.org for more information.

 

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry. For more than 30 years, OIA has served as the trusted convenor, resource, and voice of the outdoor industry. OIA unites and serves manufacturers, suppliers, sales representatives, and retailer members through its focus on trade and recreation policy, sustainable business innovation, and outdoor participation. The association provides its members with insights, advocacy, and opportunities for action that support the long-term success of outdoor businesses and ensure the outdoor experience for all.  For more information, visit outdoorindustry.org

OUTDOOR INDUSTRY ASSOCIATION RELEASES STATEMENT REGARDING BEARS EARS AND GRAND STAIRCASE-ESCALANTE LAWSUIT

BOULDER, CO (August 29, 2022) — Outdoor Industry Association today released a statement regarding the state of Utah’s decision to file a lawsuit over the Biden Administration’s decision to reinstate the boundaries of the Bears Ears and Grand Staircase-Escalante national monuments under the Antiquities Act:

“We share the disappointment and concern of many regarding this unfortunate legal action by the Utah state government,” said OIA interim executive director Kent Ebersole. “Time and again, the outdoor industry has come together as one in defense of public lands and waters when they have come under threat. This time is no different. We will continue to strongly advocate for these critical federal protections for Bears Ears and Grand Staircase-Escalante to ensure that every generation of Americans – present and future – are guaranteed access to these special places.”

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About the Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry. For more than 30 years, OIA has served as the trusted convenor, resource, and voice of the outdoor industry. OIA unites and serves manufacturers, suppliers, sales representatives, and retailer members through its focus on trade and recreation policy, sustainable business innovation, and outdoor participation. The association provides its members with insights, advocacy, and opportunities for action that support the long-term success of outdoor businesses and ensure the outdoor experience for all. For more information, visit outdoorindustry.org.

Outdoor Industry Association Announces Interim Executive Director Kent Ebersole

The OIA Board of Directors is confident in naming Kent Ebersole interim ED.  

BOULDER, CO [August 25, 2022] — The Outdoor Industry Association board of directors has named Kent Ebersole as interim executive director during the organization’s continued search for a permanent executive director, following the resignation of Lise Aangeenbrug earlier this month.

Ebersole has deep roots in the outdoor industry, with a wide range of experience in advertising, management, and non-profit consulting.

“The criteria set by the OIA Board Executive Committee for an interim Executive Director position focused heavily on leadership, industry connections, sales/development experience, and an understanding of the need to help OIA with its journey to amplify members and grow the outdoor community. Through Kent’s long career in the outdoor industry he has garnered all of these abilities,” said Phyllis Grove, OIA Board Chair. “Spending the last six years on the Camber Board of Directors, he comes equipped for his role as interim Executive Director. Kent has a deep passion for the outdoor industry and we are confident that under his leadership, OIA’s value to the industry will continue to grow.”

Kent’s consulting specialty of reformatting non-profit business models will help OIA evaluate its practices and gain perspective on growth for the industry and association.

“I am deeply honored to be named interim executive director of OIA, but this has less to do with me than the mission of OIA, the team, and the impact of both. OIA’s leadership position in the outdoor industry is more important than ever,” said Kent Ebersole, interim executive director of OIA. “For more than 30 years, OIA has served and united the industry. With the many challenges the world and our industry face today, we are in a unique position to expand on our core mission and deliver more impact for our members.”

Under Ebersole’s leadership, OIA is ready and tasked to grow current member offerings, open doors to more outdoor recreation users, and advocate for the outdoor industry nationally.

 

About the Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry. For more than 30 years, OIA has served as the trusted convenor, resource, and voice of the outdoor industry. OIA unites and serves manufacturers, suppliers, sales representatives, and retailer members through its focus on trade and recreation policy, sustainable business innovation, and outdoor participation. The association provides its members with insights, advocacy, and opportunities for action that support the long-term success of outdoor businesses and ensure the outdoor experience for all.  For more information, visit outdoorindustry.org.

 

Outdoor Foundation’s Thrive Outside Initiative Expands to Colorado Through VF Foundation Grant

The VF Foundation awards Outdoor Foundation with multi-year half-million dollar grant to expand Thrive Outside Initiative to Denver/Boulder Region

BOULDER, CO (August 16, 2022) – The VF Foundation today announced their renewed commitment to the Outdoor Foundation with a multi-year grant of $500,000. The grant funds will support the Thrive Outside Initiative, a national network of partners working to create a more inclusive and accessible outdoor experience for all. The VF Foundation’s latest investment enables the Outdoor Foundation to welcome Boulder County and the surrounding Denver metro area to cohort three of Thrive Outside Communities, growing the initiative to 13 regions nationwide.

“We are deeply grateful to the VF Foundation for renewing our partnership and helping grow the Thrive Outside Initiative to new heights,” said Stephanie Maez, Outdoor Foundation Executive Director. “Due to the abundant recreation opportunities and outdoor equity barriers in certain areas of Colorado, the Denver and Boulder region is a wonderful fit for Thrive Outside. The VF Foundation’s grant renewal will help us address equity and access barriers such as income inequality that prevent diverse youth from accessing the outdoor recreation hotspot that is Colorado’s front range. We look forward to leveraging Thrive Outside to develop and nurture partnerships between Boulder County and Denver-based outdoor youth development and environmental organizations.”

The Outdoor Foundation’s Thrive Outside Initiative awards multi-year, capacity-building grants to diverse communities with the common goal of providing children and families with positive, repeat experiences in the outdoors. Research shows that time in nature provides benefits of improved physical and mental health, reduced depression, reduced anxiety and stress, and improved social connection.1 Yet, access to nature is not equal across populations. People of color are three times more likely than white people to live in nature-deprived areas, and 70 percent of low-income communities live in areas lacking green spaces.2 The Outdoor Foundation is dedicated to addressing these inequities and helping make the outdoors accessible for all.

Denver/Boulder Thrive Outside will focus on addressing equity barriers for diverse youth and families in Boulder, Longmont, Lafayette, and Denver by unlocking access to the outdoor places and experiences for which Denver and Boulder region is world-renowned. Thorne Nature Experience will serve as the backbone organization for the Denver/Boulder Thrive Outside region. Backbone organizations serve as the coordinating bodies within Thrive Outside regions that bring together diverse stakeholders and lead synchronized efforts towards the network’s common goal.

“As part of the outdoor industry, we are dedicated to elevating the way the next generation experiences and connects to the outdoors,” said Gloria Schoch, Executive Director, The VF Foundation and Sr. Director of Global Impact, VF Corporation. “Outdoor exploration is transformative and helps youth grow in profound ways. It sets them up to be healthier, happier, and more connected to their communities, especially in our increasingly digital world. Our hope is that the VF Foundation’s grant will encourage others to invest in the Outdoor Foundation’s mission to seed a lifelong love of the outdoors at an early age.”

”Boulder County is a mecca for outdoor recreation and nature connection, yet so many of our communities’ youth face barriers to accessing the outdoors and the life-changing benefits that come from an active outdoors lifestyle,” said Keith Desrosiers, Executive Director of Thorne Nature Experience. “Support from the VF Foundation and the Outdoor Foundation will help Throne and the more than 20 organizations we partner with through our Nature Kids/Jovenes de la Naturaleza collective impact program to address the geographic, financial, language, and many other barriers that currently lead to inequitable access to the outdoors in our community.”

The Outdoor Foundation’s work would not be possible without the generous support of its Community Leadership Partners Amazon, Carhartt, L.L.Bean, Patagonia, REI, Thule, VF Foundation, Winnebago Industries, and Yeti.

 

About Outdoor Foundation

The Outdoor Foundation, the philanthropic arm of the Outdoor Industry Association, is a national 501(C)(3) nonprofit organization dedicated to getting people outside for their health, the health of communities, and the health of the outdoor industry. Through community investment and groundbreaking research, the Outdoor Foundation works with partners across the country to address equity barriers and help make the outdoors accessible for all. Visit outdoorfoundation.org for more information.

 

About The VF Foundation

The VF Foundation is the private grantmaking organization funded by VF Corporation, one of the world’s largest apparel, footwear and accessories companies with iconic brands including Vans®, The North Face®, Timberland®, Smartwool®, JanSport® and Dickies®. With its partners, The VF Foundation strives to innovate and problem-solve in collaborative ways to drive transformative, lasting change with the vision of creating a more equitable and sustainable world. Established in 2002, the Foundation has granted nearly $60 million globally to meaningfully improve the communities where VF operates. It’s committed to driving movements for the betterment of people and the planet across its key strategic pillars: championing Worthy Work, embracing Outside Matters, empowering creativity and self-expression as we are Free to Be, and supporting Disaster Relief and Recovery. Learn more at The VF Foundation :: VF Corporation (VFC).

Outdoor Industry Association Says Passage of ‘Inflation Reduction Act’ Marks Key Inflection Point in the Fight Against Climate Change

FOR IMMEDIATE RELEASE  August 12, 2022

BOULDER, Colo. – Outdoor Industry Association (OIA) executive director Lise Aangeenbrug today released the following statement after the U.S. House of Representatives voted to approve the Inflation Reduction Act, just days after the U.S. Senate did the same:

“Climate change is not an abstract theory, rather we are seeing its impacts play out in real-time, dramatically shaping the way people live and every aspect of the economy – including the outdoor industry. These facts are not lost on the American people, as three-quarters of Americans support a U.S. role in global efforts to address climate change. Today’s passage of the Inflation Reduction Act – and the bill’s $369 billion in new funding for climate solutions and infrastructure – marks a key inflection point in this country’s fight against climate change. On behalf of the $689 billion outdoor recreation economy and 4.3 million Americans who make a living working in this dynamic industry, we commend each member of Congress and those among our ranks who tirelessly fought and advocated to see this day become a reality.”

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About the Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry. For more than 30 years, OIA has served as the trusted convenor, resource, and voice of the outdoor industry. OIA unites and serves manufacturers, suppliers, sales representatives, and retailer members through its focus on trade and recreation policy, sustainable business innovation, and outdoor participation. The association provides its members with insights, advocacy, and opportunities for action that support the long-term success of outdoor businesses and ensure the outdoor experience for all.  For more information, visit outdoorindustry.org.

Outdoor Industry Reveals Findings of Workforce Assessment Survey

BOULDER, CO (August 3, 2022) – Today, the Outdoor Industry Association and Outdoor Recreation Roundtable released results from a recent survey, the “Outdoor Industry Workforce Assessment,” which was conducted by Oregon State University’s Center for the Outdoor Recreation Economy with input and support from Basecamp Outdoor, Path to Peak Education + Consulting, and the Confluence of States. Financial support for the development and execution of this survey was provided by a grant from The VF Foundation. The survey looks to identify major trends in workforce hiring and retention, help further educational and up-skilling initiatives, and provide a snapshot of where the industry stands in its efforts to increase diversity, equity, and inclusion. Key findings from the survey include the following:

  • New hires: The industry expects to hire for a high volume of entry and skilled professional positions over the next year.
  • Work/life balance: Outdoor companies are prioritizing flexible work arrangements and work-life balance as attraction and retention strategies ahead of employee benefits and financial rewards.
  • Qualified applicants: 66% of survey respondents report having difficulty finding qualified applicants. The largest barriers to recruiting hard-to-fill jobs are finding qualified applicants, and lack of affordable housing options proximal to the job location.
  • Increasing DEI: Companies who have a diversity plan in place are utilizing a wide variety of methods and tactics to achieve their goals. However, companies that do not currently have a diversity plan in place largely do not plan to implement one or do not know where to start.

“This survey is the product of a clear and collective desire within the outdoor recreation industry to better understand its workforce development challenges and opportunities. Moreover, the organizations in the outdoor recreation economy want to better understand the links between talent attraction and employee retention and the industry’s work around diversity, equity and inclusion.” said Lee Davis, Executive Director of Oregon State University’s Center for the Outdoor Recreation Economy. “As the hiring landscape continues to shift, we know that workforce issues are front of mind for many outdoor organizations and we hope this data serves as a valuable jumping off point for companies and the broader industry to think strategically about how to build a future workforce that represents all outdoor enthusiasts.”

“The VF Foundation is committed to fostering inclusivity in the outdoors”, said Gloria Schoch, Executive Director of The VF Foundation & Sr. Director of Global Impact at VF Corporation. “An important step to make meaningful progress towards this vision is ensuring greater collective awareness and understanding of where the outdoor industry stands today in building a diverse talent pipeline of tomorrow. Our hope is that the survey findings inform and empower stakeholders to help address and take action on opportunity gaps identified in the report.”

“These survey results provide key insights into current outdoor workforce trends and show clear areas of opportunity for the industry as a whole and for individual organizations,” said Kelly Davis, Research Director of Outdoor Industry Association. “it is encouraging to see the survey results indicate that many organizations across the outdoor market are ready to take advantage of opportunities to build a diverse and inclusive workforce that reflects the outdoor consumer today and far into the future.”

“This report provides an important baseline and for this fast-growing and powerful sector of the economy that supports life-long careers for a wide variety of workers with diverse skillsets all across the country,” said Jessica Turner, President of Outdoor Recreation Roundtable. “Jobs in the $689 billion outdoor recreation economy are everywhere, and we hope that prospective entrants to the industry and existing companies alike benefit from the report’s takeaways on hiring trends and DEI initiatives to understand where the industry can support growth and opportunities for all in the years ahead.”

Survey results represent a complex cross-section of the outdoor industry. 52% of the respondents are located in urban areas, and 46% are located in rural areas. 87% of organizations are small, with budgets and/or revenue less than $20M.

Access the full report here to view all findings.

 

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About the Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry. For more than 30 years, OIA has served as the trusted convenor, resource, and voice of the outdoor industry. OIA unites and serves manufacturers, suppliers, sales representatives, and retailer members through its focus on trade and recreation policy, sustainable business innovation, and outdoor participation. The association provides its members with insights, advocacy, and opportunities for action that support the long-term success of outdoor businesses and ensure the outdoor experience for all.  For more information, visit outdoorindustry.org.

 

About the Outdoor Recreation Roundtable:

The Outdoor Recreation Roundtable is the nation’s leading coalition of outdoor recreation trade associations representing the $689 billion outdoor recreation economy. ORR focuses on the growth of outdoor recreation by building a better environment for the sustainable growth of outdoor recreation businesses and driving a broader understanding of the value of the outdoor recreation economy. Our membership includes national outdoor trade association members, business entities, nonprofit organizations, and universities — serving more than 110,000 businesses and representing America’s boating, fishing, RVing, biking, hiking, camping, hunting, ATVing, diving, horseback, and skiing communities among many more.

 

About the OSU Center for the Outdoor Recreation Economy

The Center for the Outdoor Recreation Economy (CORE) at Oregon State University (OSU) demonstrates the University’s commitment to putting knowledge to work to support the greater good by developing a diverse, equitable, and inclusive workforce. Building on more than 150 years as Oregon’s land grant university, OSU serves the state, the nation, and the world as a premier 21st-century, research-intensive public university with impact and accountability. CORE was created after extensive conversations with outdoor industry leaders to address the growing skills gap and challenges in outdoor recreation industry workforce recruiting and retention. Through research, partnerships, and industry-informed technical skills and leadership training programs, CORE is dedicated to meeting the needs of the industry while helping people from all backgrounds get new and better jobs in the outdoor recreation economy.

 

About The VF Foundation

The VF Foundation is the private grantmaking organization funded by VF Corporation, one of the world’s largest apparel, footwear and accessories companies with iconic brands including Vans®, The North Face®, Timberland®, Smartwool®, JanSport® and Dickies®. With its partners, The VF Foundation strives to innovate and problem-solve in collaborative ways to drive transformative, lasting change with the vision of creating a more equitable and sustainable world. Established in 2002, the Foundation has granted nearly $60 million globally to meaningfully improve the communities where VF operates. It’s committed to driving movements for the betterment of people and the planet across its key strategic pillars: championing Worthy Work, embracing Outside Matters, empowering creativity and self-expression as we are Free to Be, and supporting Disaster Relief and Recovery. Learn more at The VF Foundation :: VF Corporation (VFC).