Type: OIA Press Room

BOULDER, CO (September 23, 2024) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today proudly announces that Jaclyn Levy has joined the team as its new Senior Director of Advocacy and Government Affairs.

A seasoned public policy leader, Levy brings a unique perspective and a strong track record of implementing innovative solutions across diverse industries into her new role as Senior Director of Advocacy and Government Affairs.

Prior to joining OIA, Levy executed thought leadership, partnership, and legislative strategy as Director of US Policy for a $1B global impact fund. Levy also oversaw multiple programs and portfolios as Director of Public Policy at the Infectious Diseases Society of America, a 12,000-member trade association, and was selected as a 2020 Atlantic Council Millennium Fellow where she contributed to numerous policy publications and dialogues with global leaders.

“Jaclyn brings a wealth of experience and knowledge to OIA and our highly active and engaged Government Affairs program,” said Kent Ebersole, President of OIA. “With Jaclyn blazing the trail, we will continue to unify the voices of our member-led collective and advocate for policies that create jobs, invest in outdoor recreation, protect our environment, and expand outdoor access for all.”

In addition to serving as a subject matter expert and leading policy and advocacy coalitions, Levy has cultivated supply chain, trade, and sustainability expertise as a senior analyst for the U.S. Department of Homeland Security and as a consultant for industrial trade associations and federal agencies. She received her undergraduate degree from The George Washington University and holds an M.S. from Georgetown University.

The search for OIA’s Senior Director of Advocacy and Government Affairs was conducted by Axis Talent Partners, an executive search firm focused on recruiting leaders for social impact organizations.

“The outdoor industry is a critical sector of the US economy and a growing source of jobs and investment for companies and communities. Building and maintaining the outdoor recreation economy requires policymaking that protects public land and supports business opportunities across a wide variety of industries, said Levy upon accepting her new position. “I’m thrilled to join the OIA team and work with members to advocate for policies that promote conservation, innovation, and sustainable growth and help preserve and enhance equitable access to outdoor recreation.”

With a policy background spanning investing, nonprofit management, and research—and as a lifelong outdoor enthusiast—Levy is uniquely positioned to navigate the intersections of industry, government, and public affairs. Her leadership will be instrumental in advancing sustainable growth and driving transformative policies that will shape the future of outdoor recreation and expand access for generations to come.

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org

Media Contact: Chris Denny / Denny, ink. / 435-655-1609 / chris@dennyink.com

White House Announces Significant Changes to De Minimis Rules Amid Heightened U.S.-China Tensions

Washington, D.C., September 18, 2024 – Last week, the White House announced its intention to make sweeping changes to Section 321 de minimis entry procedures through the federal regulatory rulemaking process. The changes, designed to curtail the flood of duty-free shipments, particularly from Chinese e-commerce platforms, aim to bolster U.S. enforcement capabilities to prevent bad actors from circumventing health, safety, and trade laws. The timing of when the Administration intends to issue the new proposed rules remains uncertain.

In a Fact Sheet released on Sept. 13, the Biden Administration outlined a series of reforms targeting the de minimis provision under Section 321, which currently allows low-value goods, under $800, to enter the U.S. duty and tax free, with limited data requirements. The reforms will specifically reduce the volume of these shipments and improve data collection to enhance enforcement against illegal and unsafe imports.

In a joint press release, the Department of Homeland Security (DHS) and Customs and Border Protection (CBP) reaffirmed their commitment to fast-track the rule changes while simultaneously pursuing legislative solutions. Homeland Security Secretary Alejandro Mayorkas echoed the urgency for reform, expressing eagerness to work with Congress to expedite comprehensive de minimis legislation. He highlighted the need for action before year-end, citing the widespread abuse of the system that has allowed foreign e-commerce platforms to gain unfair advantages. Simply put, Congressional action will prompt implementation of the reforms more quickly than if the changes have to go through the federal rulemaking process. However, despite bipartisan efforts, no final compromise has been reached, prompting 100 House Democrats to urge the administration to take decisive executive action.

“This announcement represents a critical step forward in leveling the playing field for American manufacturers and retailers,” said Kent Ebersole, President of OIA. “We applaud the administration’s leadership and look forward to further congressional action to protect U.S. jobs and industries, including providing de minimis parity for U.S. FTZs.”

Among the key reforms, the proposed changes will:

• Revoke de minimis eligibility for import-sensitive products, including textiles and apparel.
• Bar items subject to trade enforcement actions, including Section 301 tariffs on China, from de minimis entry.
• Require shippers to provide additional data, including 10-digit HTS product codes.
• Implement stricter penalties for non-compliance, targeting those trafficking illicit goods.

The White House’s announcement comes as Congress continues to grapple with finding a compromise on competing legislative proposals. The House Ways and Means Committee passed the End China’s De Minimis Abuse Act earlier this year, while Senate Finance Committee Chairman Ron Wyden (D-OR) is championing a similar proposal not yet introduced—the FIGHTING for America Act—to tackle the issue.

Outdoor Industry Association (OIA), and the nearly 400 outdoor businesses it represents, have been among the key advocates for these reforms, noting the substantial harm caused by the unchecked flow of e-commerce shipments. In an industry letter to Chairman Wyden and House Ways and Means Committee Chairman Jason Smith (R-MO), OIA stressed the urgency of de minimis reform for the outdoor recreation sector, which contributes $1.1 trillion to the U.S. economy and provides 5 million jobs across the country. OIA is in support of Chairman Wyden’s de minimis bill, and hopes to see its passage this year, particularly with the inclusion of de minimis parity for U.S. Foreign Trade Zones (FTZs). In addition, OIA and its partners articulated the need for the retroactive renewal of the Generalized System of Preferences (GSP).

In conjunction with the de minimis announcement, the United States Trade Representative (USTR) finalized decisions from its Four-Year Review of Section 301 tariffs on China. The USTR’s findings confirmed that Section 301 tariffs will remain in place, with increases on strategic sectors such as electric vehicles, solar equipment, and critical minerals slated to begin this month. Notably, products like ship-to-shore cranes and enteral syringes will be exempt from these tariff hikes.

The changes represent a unified effort by the Administration and Congress to strengthen protective trade measures as the U.S. faces rising concerns over military, economic, and technological threats from its largest trading partner. The announcements follow “China Week,” where the House passed 25 bills to address these issues.

About the Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry. For more than 30 years, OIA has served as the trusted convenor, resource, and voice of the outdoor industry. OIA unites and serves manufacturers, suppliers, sales representatives, and retailer members through its focus on trade and recreation policy, sustainable business innovation, and outdoor participation. The association provides its members with insights, advocacy, and opportunities for action that support the long-term success of outdoor businesses and ensure the outdoor experience for all. For more information, visit outdoorindustry.org

Media Contact

Chris Denny / Denny, ink. / 435-655-1609 / chris@dennyink.com

 

New report offers key finance and business operations benchmarks that enable brands to make more informed decisions that drive growth and profitability

BOULDER, CO (July 30, 2024) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today released its 2024 Outdoor Brand Benchmarking Report, presenting a detailed, straightforward analysis of the financial and operating characteristics of outdoor manufacturers for fiscal year 2023. The results show that the typical firm generated sales of $9,786,731 and a pre-tax profit of 11.9%. Sales for the typical high-profit firm were $6,768,674 with a profit of 18.5%.

As the sole and trusted source for benchmarks in the outdoor industry, OIA’s 2024 Outdoor Brand Benchmarking Report focuses on key business fundamentals, including:

• Financial Performance: Key financial ratios and detailed indicators across Profit and Loss and Balance Sheet statements, such as revenue growth, profit margins, and inventory turnover.
• Business Operations: Benchmarks focus on metrics such as SKU count, sales channel mix, marketing mix and ROI, sourcing mix, number of employees, and sales per employee.
• Actionable Best Practices: Tailored strategies cover revenue and gross margin optimization, asset management, and payroll control.
• Targeted Insights: Groupings by company size and product line help pinpoint opportunities within specific industry segments and compared to top performers.

“As the outdoor market continues to evolve at a rapid rate, it’s essential to know where your business stands versus the competition,” said Kent Ebersole, President of OIA. “The 2024 Outdoor Brand Benchmarking Report provides decision-makers access to data across all major business functions so that they can be equipped with the strategic intelligence needed to drive growth, efficiency, and profitability. It’s with this level of deep market understanding that industry-leading brands are created, and OIA is here to help our members get there.”

The benchmarking data was anonymously compiled from 46 outdoor industry brands across a range of company sizes and product categories.

For over thirty years, OIA has helped its members better understand the markets and people they serve by providing industry-leading research and expert perspectives on participation trends, market forces, and consumer insights. This new Benchmarking Report expands the value of OIA membership and enables outdoor brands to access data worth thousands, unavailable anywhere else.

The full report is now available to study participants and OIA Leadership Members (Manufacturer, Supplier, Distributor, Retailer, Sales Rep categories). OIA Support and Support+ Members have access to the 8-page Executive Summary. OIA has also released key insights of the report to the public to foster overall industry growth. To access the key insights and to learn more about OIA membership, please visit the OIA website.

 

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org

Bold Action, Education, Collaboration and Leadership Bring Progress to Reducing and Removing Greenhouse Gas Emissions 

BOULDER, COLO [DRAFT – July 25, 2024] – Today, Outdoor Industry Association’s (OIA) Climate Action Corps proudly released data from its 2023 Annual Impact Report, summarizing the group’s progress in protecting the outdoor experience upon which we all depend. A member-led collective of outdoor brands, specialty retailers, and suppliers both big and small, the 2023 Climate Action Corps consisted of 75 businesses working towards a shared goal of taking bold, collective action against climate change by reducing and removing greenhouse gas emissions across the outdoor industry, carving a new bold path for others to follow.

When members join OIA’s Climate Action Corps, they commit to participating in an annual progress report to transparently report on sustainability progress and be held accountable for climate goals. The 2023 Annual Impact Report showcases the collective progress of the Climate Action Corps which continues to make significant and crucial progress on measuring, setting targets, reducing emissions, and advocating for bold policy action in Congress. Progress reports for individual companies are also made available for increased transparency and accountability. 

“The impacts of the climate crisis we observed throughout 2023 underscore the urgent need for ambitious climate action and adaptation measures at local, national, and global levels to mitigate future risks and build resilience to a changing climate,” said Julie Brown, Director of Sustainability at OIA. “Through industry-leading programs and pre-competitive collaboration, we’re helping our members learn quickly to apply realistic and proven solutions to reduce greenhouse gases, innovate and adopt safer chemicals, and lead the charge for a more sustainable future.” 

Now in its fourth year of reporting, notable highlights from the 2023 Climate Action Corps Annual Impact Report include:
 

• 94% of Corps members have measured their operational greenhouse gas emissions (measured, estimated, or in progress for scope 1 & 2 emissions) 
• 89% are measuring their value chain emissions (measured, estimated, or in progress for scope 3 emissions)

• 70% have set Scope 1 and 2 targets and 59% have set targets for Scope 3 (set or in progress).

• 19 Corps members are engaged in 6 Impact CoLabs to help accelerate emissions reductions
• In addition, the Clean Chemistry and Materials Coalition (CCMC) was created to address the growing need for safer chemistry education and legislation guidance

“Amidst the mounting climate and market challenges, the dedication and commitment demonstrated
by our members engaged in driving positive change within the outdoor industry has been commendable,” Brown said. “Not only have OIA members sustained their efforts to reduce emissions, but they have also embraced a new sustainability challenge ingrained in our industry – addressing the need for safer chemistry with the launch of the Clean Chemistry and Materials Coalition in summer 2023.”  

“I’d recommend the Climate Action Corps and Clean Chemistry and Materials Coalition to any brand looking to advance their climate and responsible chemistry efforts,” said Greg Gausewitz, Senior Manager of Product Sustainability at REI. “OIA is a go-to partner for REI in our sustainability work. They do a great job of bringing together leading brands and sustainability experts, as well as providing a welcoming and inclusive environment for newer and smaller brands looking to make progress in their sustainability work.”   

In addition to the CCMC, OIA’s Impact CoLabs programs continued to expand in 2023, as 19 members collaborated pre-competitively on six different projects to reduce shared emissions in the supply chain. CoLabs help many OIA members meet their sustainability goals in less time and with less cost by working together, focusing on topics such as renewable energy, reduction target setting, electrification, low impact materials, and more.   

“OIA’s Climate Action Corps convenes a fantastic cohort of outdoor industry sustainability professionals, facilitating meaningful conversations and CoLabs. At Columbia Sportswear, we are particularly excited about and pleased with our participation in the Virtual Power Purchase Agreement CoLab, which could play a pivotal role in our scope 1 & 2 emissions reduction strategy,” said Guru Larson, Director of Sustainability at Columbia Sportswear.  

The Impact Report also reveals that 2023 was a watershed year for climate policy with numerous landmark policies enacted across the globe. In 2023, Climate Action Corps members continued to advocate for sustainable change by supporting the establishment of the American Climate Corps and advocating for state level climate and sustainability policies while defending investments in climate and sustainability in the Inflation Reduction Act. 

“Working together we’ve made solid progress in our mission to reduce the outdoor industry’s collective emissions by 50% by 2030, but we still have a lot to accomplish to achieve our goal of net-zero by 2050,” added Brown. 

 Access the full 2023 Annual Impact Report, along with individual companies’ progress reports, on the OIA website. 

  

About the Outdoor Industry Association 

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org 

BOULDER, Colorado (June 28, 2024) – Outdoor Industry Association (OIA), a member-led collective and the outdoor industry’s catalyst for meaningful change, and Outdoor Retailer, the largest U.S. business events and community gathering for the outdoor industry, today announced the two organizations have mutually agreed to conclude their exclusive partnership. Through the 2024 Outdoor Retailer Winter show this November 6-8, 2024, OIA members will continue to receive a 10% discount on booth rates for exhibiting.

“OIA and Outdoor Retailer have enjoyed a longstanding partnership marked by industry-leading education, networking, and community experiences. We appreciate the valuable opportunities that Outdoor Retailer has long provided, and continues to provide, to the outdoor industry and our membership,” said Kent Ebersole, President of OIA. “This next chapter enables our organizations to work to unify our industry, foster growth, and deepen community engagement.”

“Outdoor Retailer is proud to have worked closely with OIA throughout our decades-long partnership and of the collaborative ways we cultivated growth across the outdoor industry,” said Sean Smith, Outdoor Retailer show director. “As we move forward, we will continue to work with industry organizations like OIA and others to provide valuable education and community advocacy at our shows and commit resources that ensure the industry makes progress and thrives. We’re dedicated to serving the evolving market and giving the outdoor community the most robust national stage to gather, learn, and build relationships.”

Brands interested in OIA membership and booth discounts can contact the OIA team, and for more information on exhibiting, contact Outdoor Retailer.

 

About Outdoor Retailer

Outdoor Retailer, the leading U.S. business events for the outdoor and winter sports industry, brings together retailers, manufacturers, designers, distributors, industry advocates, journalists, and more to conduct the business of outdoor recreation through commerce, unique product experiences, dedicated media events, content, and web-based business solutions. Outdoor Retailer provides critical platforms for face-to-face commerce, product launches, networking, and focused industry education to enhance business and support the outdoor recreation economy. Visit outdoorretailer.com for more information.

 

About Outdoor Industry Association 

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.

 

Media Contacts

Outdoor Industry Association: Chris Denny / Denny, ink. / 435-655-1609 / chris@dennyink.com

Outdoor Retailer: Lisa Ramsperger / 949-426-0218 / lisa.ramsperger@outdoorretailer.com