Type: OIA Press Room

BOULDER, Colorado (June 28, 2024) – Outdoor Industry Association (OIA), a member-led collective and the outdoor industry’s catalyst for meaningful change, and Outdoor Retailer, the largest U.S. business events and community gathering for the outdoor industry, today announced the two organizations have mutually agreed to conclude their exclusive partnership. Through the 2024 Outdoor Retailer Winter show this November 6-8, 2024, OIA members will continue to receive a 10% discount on booth rates for exhibiting.

“OIA and Outdoor Retailer have enjoyed a longstanding partnership marked by industry-leading education, networking, and community experiences. We appreciate the valuable opportunities that Outdoor Retailer has long provided, and continues to provide, to the outdoor industry and our membership,” said Kent Ebersole, President of OIA. “This next chapter enables our organizations to work to unify our industry, foster growth, and deepen community engagement.”

“Outdoor Retailer is proud to have worked closely with OIA throughout our decades-long partnership and of the collaborative ways we cultivated growth across the outdoor industry,” said Sean Smith, Outdoor Retailer show director. “As we move forward, we will continue to work with industry organizations like OIA and others to provide valuable education and community advocacy at our shows and commit resources that ensure the industry makes progress and thrives. We’re dedicated to serving the evolving market and giving the outdoor community the most robust national stage to gather, learn, and build relationships.”

Brands interested in OIA membership and booth discounts can contact the OIA team, and for more information on exhibiting, contact Outdoor Retailer.

 

About Outdoor Retailer

Outdoor Retailer, the leading U.S. business events for the outdoor and winter sports industry, brings together retailers, manufacturers, designers, distributors, industry advocates, journalists, and more to conduct the business of outdoor recreation through commerce, unique product experiences, dedicated media events, content, and web-based business solutions. Outdoor Retailer provides critical platforms for face-to-face commerce, product launches, networking, and focused industry education to enhance business and support the outdoor recreation economy. Visit outdoorretailer.com for more information.

 

About Outdoor Industry Association 

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.

 

Media Contacts

Outdoor Industry Association: Chris Denny / Denny, ink. / 435-655-1609 / chris@dennyink.com

Outdoor Retailer: Lisa Ramsperger / 949-426-0218 / lisa.ramsperger@outdoorretailer.com

 

2024 Outdoor Participation Trends Report reveals outdoor recreation grew to over 175 million participants with increasing numbers of women, people of color, and seniors

 

BOULDER, COLO [June 18^th, 2024] – Today, Outdoor Foundation (OF) and Outdoor Industry Association (OIA), the longtime authority on outdoor participation research and data, released findings from their 2024 Outdoor Participation Trends Report. The report provides members of the outdoor industry exclusive participation data and activity insights that will inform business strategies for the year ahead.

The 2024 Outdoor Participation Trends Report shows that the outdoor recreation participation base grew 4.1% in 2023, to a record of 175.8 million participants, a number that represents 57.3% of the United States population. The number of outdoor recreation participants increased across demographics and activities as new, more casual participants began hiking, biking, camping, running, and fishing.

Other key findings of the 2024 Outdoor Participation Trends Report include:

• In 2023, 22.2 million more Americans aged six and older participated in outdoor recreation than were participating in 2019.
• For the first time ever, more than half of American women participated in outdoor recreation.
• Members of the LGBTQ+ community continued to be the most active adult cohort.
• The participant base became more ethnically and racially diverse in 2023, but not by much. 69.7% of participants are White, 10.3% are Black, 13.4% are Hispanic, 5.3% are Asian or Pacific Islander, and 1.4% identify as people with other ethnic/racial origins.
• The average number of outings per participant in 2023 fell 11.4% – from 70.5 outings per participant in 2022 to 62.5 outings per participant in 2023.
• In 2023, 7.7 million Americans tried one or more outdoor recreation activities for the first time.

“For any business that wants to succeed in today’s competitive marketplace, understanding the evolving consumer base and how they choose to spend their time outdoors is essential knowledge,” said Kent Ebersole, President of OIA. “The data in this report reveals invaluable insights so that our members can strategically grow their business and so that our industry can serve a broader audience of participants and make outdoor recreation even more accessible.”

For over 15 years, the Outdoor Participation Trends Report has served as the most trusted and comprehensive source of insights and narratives around who is doing what in the outdoors — as well as when and how. The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, funds the research that produces the annual Outdoor Participation Trends Report and publishes the findings in partnership with OIA every year.

“Our report highlights interesting shifts in who’s recreating in the outdoors. While we’re excited to see some increases in participation diversity, there is still more work to be done in order to keep pace with changes in the demographics of the U.S. population,” said Lesford Duncan, Executive Director of Outdoor Foundation. “The findings of this report is a clear call for our outdoor ecosystem, including outdoor industry and public sector efforts, to work together to increase participation by prioritizing representation and inclusion in design, marketing, programming, outreach, and advocacy.”

The 2024 report reflects data gathered during the 2023 calendar year. While the executive summary of the report is available to the public, the full report is available exclusively to OIA members and Outdoor Foundation partners.

 

About Outdoor Foundation 

The Outdoor Foundation, the philanthropic arm of the Outdoor Industry Association, is a national 501(C)(3) nonprofit organization dedicated to getting people outside for their health, the health of communities, and the health of the outdoor industry. Through community investment and groundbreaking research, the Outdoor Foundation works with partners across the country to address equity barriers and help make the outdoors accessible for all. Visit outdoorfoundation.org for more information.

 

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org

BOULDER, CO (May 23^rd, 2024) – The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, eagerly released its annual report today showcasing 2023 impact data and highlights from its national Thrive Outside Initiative and previewing participation research from the Outdoor Participation Trends Report.

Since the launch of the Thrive Outside Initiative in 2019, the Outdoor Foundation has helped to connect tens of thousands of youths and their families to the joy, wonder, and myriad benefits of the outdoors. In 2023, Thrive Outside Communities engaged over 95,000 participants through transformative experiences in the outdoors, diversifying outdoor participation through innovative, cross-sector partnerships and youth outdoor programming.

In 2023, the Outdoor Foundation continued its grantmaking to support multi-year investments in regional collective impact approaches across the country to connect children, youth, and families to the outdoors. Thrive Outside has helped build capacity of large and diverse coalitions (including nonprofit, school, health, social service, government, and philanthropic partners) with a shared vision to provide positive, healing, and equitable experiences for communities in the outdoors.

“We are thrilled to announce the publication of the Outdoor Foundation’s 2023 Annual Report. The report underscores the tremendous impact of our Thrive Outside Initiative, showcasing how our grantees’ collective efforts are transforming communities nationwide,” said Lesford Duncan, Executive Director of Outdoor Foundation.

Annual highlights from the national initiative include a series of new collaborative program models in Oklahoma City, San Diego, and Washington, D.C. where partnerships have been created between mental health providers (children’s hospitals, county mental health, and social service agencies) and outdoor nonprofit organizations to provide effective outdoor healing programs for youth struggling with mental and behavioral health issues.

Additionally, in areas like Detroit, Grand Rapids, St. Louis and the state of Maine, the Outdoor Foundation has supported the development of new outdoor gear programs and libraries so community members and organizations can access the necessary equipment and training needed to lead outdoor activities safely and effectively regardless of their resources.

On a broader scale, in 2023 the Foundation’s Thrive Outside networks have been at the forefront of the development and implementation of millions of dollars of new resources for outdoor programming.

From local community funds to statewide outdoor equity funds, each of these programs is centered around increasing equitable access to outdoor recreation and engaging underrepresented and historically excluded communities.

“Through strategic community investments and groundbreaking research, the Outdoor Foundation is breaking down barriers to outdoor access and increasing diverse participation in communities like never before,” said Duncan. “We are continually inspired by the countless stories of empowerment and connection that have emerged from our Thrive Outside Communities.”

To that end, participants served through the Foundation’s Thrive Outside Initiative in 2023 were approximately 70% Black, Indigenous, and people of color (BIPOC), and its collective impact approach continues to drive community-led systems change that reduces barriers for those most marginalized.

Looking at the work ahead, the Outdoor Foundation continues to listen deeply to both the successes and needs of its Thrive Outside Communities, positioning the Foundation to respond nimbly and responsively. As the organization thinks strategically about expanding to new Thrive Outside regions, it continues to seek and adapt financial and technical resources to meet the gaps.

“We extend our heartfelt gratitude to our partners, donors, and dedicated team for their unwavering support. Together, we are blazing new trails and shaping a brighter future for outdoor recreation and environmental stewardship,” concluded Duncan.

The Outdoor Foundation’s work would not be possible without its partnership with Outdoor Industry Association and the generous support of its Leadership Partners; Amazon, Capitol One, Carhartt, L.L. Bean, Patagonia, REI, Thule, VF Corporation, Winnebago Industries, Wolverine Worldwide and countless others.

About Outdoor Foundation 

The Outdoor Foundation, the philanthropic arm of the Outdoor Industry Association, is a national 501(C)(3) nonprofit organization dedicated to getting people outside for their health, the health of communities, and the health of the outdoor industry. Through community investment and groundbreaking research, the Outdoor Foundation works with partners across the country to address equity barriers and help make the outdoors accessible for all. Visit outdoorfoundation.org for more information.

 

BOULDER, CO (April 18, 2024) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today announced its lineup of education sessions and connection opportunities at the Outdoor Retailer Summer show in Salt Lake City, Utah, June 17-19,  2024. The lineup will address critical and intersectional topics including market and consumer trends, sustainability, advocacy, and participation.

“Our education sessions at Outdoor Retailer reflect the industry’s most pressing issues, empowering businesses to apply expert guidance, proven solutions, and new skills to drive growth and catalyze positive change for the outdoor industry,” said OIA President Kent Ebersole. “From addressing inclusivity barriers in the outdoors and leveraging data for business success to innovating sustainable products and advocating for cost-saving trade policies, our team will provide attendees with the strategies and insights needed to lead their brands into the future of the outdoors.”

On day one of the show, OIA Research Director Kelly Davis and Circana experts will explore Outdoor Retail Sales Trends, revealing forecasted trends for the year ahead and strategies for specialty retailers to leverage retail sales data to make informed decisions and drive revenue growth. In How to Comply with Sustainability Standards, attendees will will learn how to navigate emerging regulations and compliance standards. During the session Circularity and its Future in the Outdoor Industry, attendees will gain a comprehensive understanding of circular business models, technologies, and legislative implications. They’ll also learn actionable ways to align their business strategy to inclusive growth in the session Stories From Community Leaders: What It Takes to Build Outdoor Access for All.

The following day, OIA will release its 2024 Outdoor Participation Trends Report and delve into the latest trends in outdoor recreation participation, covering who’s doing what, when, and how outdoors. In the session The Essentials of Advocacy: Navigating Your Path to Impact, experts will lead an in-depth exploration of the policy landscape, why it’s relevant to outdoor businesses, and how brands can drive change at scale. Workforce Trends for Emerging Brands will showcase innovative strategies that small and medium-sized businesses can utilize to recruit, retain, and engage their employees. During Sustainable Business Innovation: Collaborating to Protect the Planet, attendees will learn how outdoor brands are coming together to address sustainability challenges and protect the outdoor experience upon which we all depend. Designed specifically for those new to trade policy, the session Trade Policy 101: Demystifying Supply Chain and Customs Compliance will provide attendees with the insights and tools to successfully navigate the world of international trade, including supply chain logistics, customs regulations, and trade policy.

To view the complete lineup of OIA educational opportunities at this summer’s Outdoor Retailer show, visit OIA’s website. Interested attendees can register for the show here and join OIA to empower their businesses to lead the outdoor industry toward a sustainable and inclusive future.

About the Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policymakers, and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org

 

The outdoor industry has been hit with $1.7 billion dollars in additional tariffs due to a lack of GSP renewal. OIA urges Congress to quickly pass this important legislation. 

Wednesday, April 17, 2024 – Following the successful House markup of the Generalized System of Preferences (GSP) Reform Act (H.R. 7986), Outdoor Industry Association (OIA) extends its full support to this pivotal legislation introduced by House Ways & Means Trade Subcommittee Chairman Adrian Smith. OIA recognizes this bill as a significant endorsement of American values, protection for U.S. workers, and a boon for domestic companies. OIA emphasizes the urgent need for Congressional action on this bill to support the trillion-dollar outdoor recreation economy.

The GSP Reform Act is essential for the continued growth of the outdoor recreation industry and the ability of companies to grow jobs in the U.S. The bill not only seeks to retroactively renew GSP through 2030 but also proposes significant reforms to fortify the program. These reforms are crucial for the outdoor companies, modernizing the program to ensure key products remain in the program and encouraging further movement of supply chains out of China.

“The Generalized System of Preferences Reform Act (H.R. 7986) represents a significant endorsement of American values and workers, and U.S.-based companies. Since the expiration of the GSP in 2020, the outdoor industry has endured the burden of approximately $1.7 billion in additional tariffs, stifling innovation, job growth, and creating offshore manufacturing disruptions. OIA and its members applaud Congressmen Smith and the House Ways and Means Committee on advancing this critical legislation and urge Congress to swiftly pass the bill to ensure the vitality of the one trillion-dollar U.S. outdoor recreation economy. said Kent Ebersole, President, Outdoor Industry Association. “OIA looks forward to working with our champions in Congress and the Administration to advance this landmark bill.”

Additionally, the GSP Reform Act incorporates new criteria aimed at upholding international human rights standards and fostering adherence to U.S. values among beneficiary countries. By introducing these measures, the legislation ensures that the GSP program serves as a tool for promoting democracy, good governance, and anti-corruption practices while safeguarding the national security and foreign policy interests of the United States.

Included in the GSP Reform Act are updates to the Competitive Needs Limitation (CNL), which increases the dollar threshold and indexes that threshold to inflation, to improve the program’s usefulness to incentivize supply chain shifts out of China. CNL reform is crucial to the success of many outdoor businesses. In September of 2023, OIA Member Black Diamond testified before Congress in support of GSP and CNL reform. In Congressman Adrian Smith’s opening statement, he said, “We heard a concern from the outdoor product company Black Diamond, that outdated provisions on Competitive Needs Limitations could inhibit the usefulness of the GSP program to shift supply chains out of China. I am proud to say this bill includes much-needed reforms to GSP’s CNL provisions. Both Representatives Blake Moore (R-UT) and Suzan DelBene (D-WA) have been leaders in getting these important reforms included here today.”

The outdoor industry has long benefitted from the GSP program. GSP offers duty-free importation of goods from designated beneficiary countries, resulting in cost savings and a competitive edge for companies in the sector. Companies within the outdoor industry that utilize GSP can maintain quality and drive innovation in their products while fostering trade relations and growing U.S.-based jobs. GSP also indirectly promotes sustainable practices within supply chains, aligning with the industry’s commitment to environmental responsibility. However, with the lapse of the program in 2020, these benefits of the program have not been realized by the industry, and billions of dollars have been paid in duties, stifling innovation and hurting U.S. companies.

Outdoor Industry Association urges Congress to swiftly pass the GSP Reform Act, recognizing its critical role in revitalizing American values, promoting economic prosperity, and advancing the interests of U.S. workers and companies. This landmark legislation represents a pivotal moment in reaffirming America’s commitment to fair trade practices, sustainable development, and global leadership.

 

About the Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policymakers, and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org