ESPR Policy Brief

What the EU’s Ecodesign Regulation Means for Outdoor Brands

The Ecodesign for Sustainable Products Regulation (ESPR) is a landmark EU framework that will reshape how textiles and apparel are designed, sold, and tracked—and the implications for the outdoor industry are significant. The regulation applies to any company placing covered products on the EU market, regardless of where it is based. Some compliance deadlines are already in effect, and others are approaching fast, which makes understanding what is required, and when, essential for any brand or retailer selling in Europe.

OIA’s sustainability team has prepared a new policy brief that gives outdoor companies a practical overview of what ESPR requires and how to prepare. It breaks down reporting obligations, ecodesign requirements for textiles, Digital Product Passport rules, and the steps your team can take now ahead of the Textile Delegated Act expected in late 2027. Whether your products are directly in scope or you sit further down the supply chain, understanding these changes is a must.

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2025 OIA Sustainability’s Impact Report

A Year of Collective Progress for the Outdoor Industry

2025 was a defining year for the outdoor industry—tested by unprecedented tariffs, economic pressure, and mounting compliance obligations, yet strengthened by collaboration. OIA Sustainability’s first-ever Impact Report captures the year in full, with more than 500 individuals from 118 companies driving collective progress across climate, chemistry, and compliance—from Climate Action Corps milestones and a Virtual Power Purchase Agreement supporting 18.5 megawatts of renewable energy to new Clean Chemistry guidebooks, expanded policy resources, and the launch of OIA Learning. Whether you’re shaping strategy, tracking progress, or building industry partnerships, this report shows what’s possible when the industry chooses collaboration over retreat.

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Explore the 2025 OIA Sustainability Program 

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EU CSRD and CSDDD Webinar

What the EU’s New Sustainability Directives Mean for You

The EU’s Omnibus Simplification Package has finalized the Corporate Sustainability Reporting Directive (CSRD) and Corporate Sustainability Due Diligence Directive (CSDDD)—and the implications for the outdoor industry are significant. OIA’s sustainability team was joined by Francesca Fina of Ohana Public Affairs for a webinar that breaks down the finalized requirements, which companies now fall within scope, and how these directives could ripple through outdoor brands even if they sit outside the thresholds. Whether your business is directly in scope or not, understanding these landmark changes is a must.

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Guide to Comply

Stay Ahead of Sustainability Compliance

Keeping up with sustainability laws across the U.S. and Canada is becoming increasingly complex—and the cost of falling behind is rising. OIA’s updated 2026 Guide to Comply cuts through the noise with a 20+ page resource covering the specific regulations impacting the outdoor industry right now, from climate accountability and PFAS rules to Extended Producer Responsibility and green claims best practices. Whether you’re navigating new state-level emission mandates or refining your sustainability messaging, this guide gives your team the clarity needed to stay compliant.

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Sustainability Marketing Webinar

How to Market Sustainability Without the Greenwashing Risk

As outdoor brands increasingly promote their sustainability efforts, global regulators are cracking down on greenwashing—and the legal stakes are rising. OIA Legislative Consultant James Pollack walked through current marketing regulations and key litigation, followed by a panel hosted by OIA’s Keelin Christensen with the Black Diamond team on how their marketing and sustainability departments collaborate to craft compliant messaging that resonates with environmentally conscious consumers. Whether you’re in marketing, product, or materials, this session offers a clear understanding of the regulations to know and strategies for authentic communication.

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Your Guide to Sourcing More Sustainable Aluminum

Introducing OIA’s Aluminum Guidebook

Aluminum is one of the most widely used materials in the outdoor industry, valued for its strength, lightweight properties, affordability, and availability. However, it is also a significant contributor to many brands’ environmental footprints. In response to OIA members seeking guidance on reducing their aluminum-related greenhouse gas (GHG) emissions, we created the Aluminum Guidebook. While aluminum is a common material in outdoor products, the industry lacks clear guidance on practical environmental impact strategies for this material. The guidebook fills that gap by outlining actionable pathways to lower the environmental impact of aluminum without compromising product performance. 

“The production of aluminum in our supply chain is one of the biggest sources of carbon emissions.  The industry and SRAM have made progress, but we have a lot of work left to do. Creating this guidebook was a great opportunity to share our experience, learn from others on this journey, and will help SRAM formalize our work and educate our teams on how we can adopt more low-carbon aluminum,” said Nick Myhre, Sustainability and Strategy with SRAM. 

Aluminum Guidebook Purpose 

The Aluminum Guidebook helps sustainability, sourcing, materials, and product teams in outdoor companies of any size integrate more environmentally friendly aluminum into their products.   

Co-created by OIA’s Aluminum Task Force, made up of brands across categories such as camp, cycling, ski and snow, footwear, drinkware, and accessories, the guide brings together resources from brand leaders, aluminum organizations (e.g., Aluminum Stewardship Initiative, International Aluminum Institute), and learnings from direct conversations and site visits with manufacturing partners. These members worked to build a comprehensive guidebook for all outdoor brands to reduce their emissions.

We encourage members to use the guidebook to establish internal processes for sourcing low-impact aluminum and to engage their supply chain partners in driving real, measurable progress together. The guidebook is designed to help sustainability and supply chain teams build stronger internal alignment by creating a shared language and an understanding of why low-carbon aluminum matters and how to source it. 

OIA acknowledges that aluminum production also presents other sustainability challenges, including ecosystem disturbances, air and groundwater pollution, and water consumption. While these issues are important, the guidebook centers specifically on reducing GHG emissions.   

“As a mid-sized brand, Peak Design is very familiar with the challenges of sourcing low-carbon aluminum and the complexities of the aluminum supply chain. For over six years, Peak Design has been expanding our use of lower-impact aluminum, but it became clear that we couldn’t fully succeed alone. By engaging with OIA, we’ve helped align brands around a shared understanding of the challenges and built a unified, actionable, recommended approach to low-carbon sourcing. The guidebook bridges common disconnects between sourcing, sustainability, and leadership teams and offers a clear framework for decision-making. This work directly supports our own goals while helping raise the bar for the outdoor industry. There is a long way to go, but we have a clearer roadmap than ever before,” said Oliver Ambros, Supply Chain Sustainability Manager at Peak Design.  

Guidebook Key Points:   

  • Low-impact aluminum = aluminum produced with a lower carbon footprint 
  • There are two main ways to reduce carbon emissions in aluminum production: 
    • Low-carbon energy, such as hydro or other renewable power sources 
    • Recycled content materials, either pre– or post-consumer 
  • Lower emissions ≠ worse performance 
  • Strong relationships with internal teams and supply chain partners are critical for increased impact.   

Lower Emissions ≠ Worse Performance 

Low-impact aluminum (produced using recycled content and/or low-carbon energy sources) is a key driver for reducing greenhouse gas emissions and meeting climate targets. Shifting to low-impact aluminum does not mean sacrificing product performance. While the outdoor industry represents a small share of global aluminum demand, collaboration across our industry can help build a stronger, collective voice to advocate for low-carbon options.  

Strong Relationships are Key to Impact 

Building strong relationships is essential for impact—internally with product and design teams to align performance and sustainability goals, and across the value chain to better understand sourcing challenges and opportunities. Together, we can help accelerate the shift toward low-impact aluminum and a more sustainable industry. 

Resources to Support Your Low-Impact Aluminum Journey 

  • Join OIA to gain full access to the Aluminum Guidebook  

“OIA members created the Aluminum Guidebook to help our industry tackle a shared challenge: driving meaningful emissions reductions in a complex and competitive aluminum supply chain. It can be difficult for individual brands to influence suppliers, especially when competing with larger industries like automotive or aerospace, but when our members come together, they become a powerful collective voice for change. This guidebook is a tool to harness that strength and support coordinated, actionable progress across the industry,” said Julie Brown, OIA Sustainable Business Innovation Director.  

Our Collective 2024 Climate and Clean Chemistry Impact

OIA Members Make Significant Progress in 2024

In 2024, 84 OIA members participated in the Climate Action Corps (CAC) and/or the Clean Chemistry and Materials Coalition (CCMC). These programs are designed to support outdoor companies in reducing their impacts on the planet. Companies of different sizes, product categories, and geographic locations came together with the goal of working together to leave our planet better than we found it and to protect the outdoor experience upon which we all depend. Each program has a pathway for reducing impacts and achieving programmatic goals (learn more about our programs here). This blog takes a deeper dive into the member stories and successes from 2024.  

 

Climate Action Corps 2024 Progress: Five Years of Impact Throughout the Value Chain 

In the fifth year of tracking member progress, the CAC continues to make great progress along the pathway of measuring greenhouse gas (GHG) emissions, setting GHG emission reduction targets, and making GHG reductions across emission scopes. Compared to 2023, CAC members increased their progress on average by 15% across all major tracked categories. Here is a snapshot of the cumulative progress CAC members have made (note – there are some data discrepancies that account for inflated percentages in 2021 and 2022 that were remedied in 2023 and going forward): 

Here is the progress that CAC members made in 2024: 

  • 97% have measured their company’s Scope 1 and Scope 2 emissions (or are in progress or have an initial estimate) 
    • Scope 1 emissions are a company’s direct emissions from owned or controlled sources. Examples of these include combustion of fuels, fugitive emissions, etc. 
    • Scope 2 emissions are indirect emissions from a company’s purchased energy generated off-site. The main example is electricity.                   
  • 90% have measured their company’s Scope 3 emissions (or are in progress or have an initial estimate) 
    • Scope 3 emissions are a company’s indirect emissions that occur in the value chain, including both upstream and downstream emissions. Examples of these include purchased goods & services, third-party logistics, business travel, etc.  
  • 95% have set leadership-approved reduction targets for Scope 1 and Scope 2 (or are in the process) 
  • 87% have set leadership-approved reduction targets for Scope 3 (or are in the process) 
  • 97% have established a GHG emissions reduction action plan (or are in the process) that guides efforts to achieve their targets 
  • 59% have made measurable progress towards their GHG emissions reduction targets 

 

Going Beyond the Numbers 

REI’s total 2024 emissions (Scopes 1, 2 and 3) were 12.2% lower than emissions in their 2019 baseline year. They achieved this reduction through: 

  • 100% renewable energy 
  • Lower-carbon materials 
  • Reducing emissions from REI Co-op product manufacturing 
  • Engaging retail brand partners to reduce emissions 
  • Reduced emissions from international freight 
  • Expanding clean energy procurement resources with manufacturing partners 
  • Providing expertise, knowledge, and tools to accelerate supplier decarbonization 
  • Investing in Southeast Asia’s clean energy ecosystem 

In 2024, Klean Kanteen’s scope 1 and 2 emissions were 74% below their base year level in 2016 and scope 3 emissions were 86% below their base year level in 2019. Some actions Klean took to reduce their emissions include:  

  • Produced or procured renewable electricity (and/or renewable energy credits) for their owned/controlled facilities 
  • Engaged with their suppliers about energy efficiency 
  • Engaged their suppliers about measuring their GHG emissions 
  • Changed their company’s products and materials to alternatives with lower-GHG footprint 

L.L.Bean achieved a 22% absolute reduction in scope 1 and 2 emissions from 2019 to 2024. They decreased their scope 1 emissions significantly by investing in a new headquarters and electrifying their primary heat source, which was previously natural gas. In addition, L.L.Bean has made energy-efficient investments resulting in an overall decrease in Scope 2 emissions across stores, their fulfillment center, and HQ. Examples include switching to energy efficient lighting, compressors, and HVAC units.  Warmer winters and the increase of renewable energy in the New England power grid have also supported their Scope 2 reduction. L.L.Bean plans to retire Renewable Energy Certificates to reach the overall 50% reduction by the end of 2025, through their participation in 16 renewable energy projects across Maine.    

Rab USA’s 2024 carbon accounting data showed a 47% reduction in total emissions from a 2019 baseline. This reduction includes a 66% reduction in purchased goods and services in their scope 3 emissions through collaborating with their supply chain. Rab’s overall emissions have fallen due to three significant changes in the last year:    

  • Adoption of renewable energy in tier 1 suppliers 
  • Reduction in production figures due to a focus on reducing stock levels within their supply chain.   
  • Switching to primary production data rather than secondary data to improve their raw materials’ GHG emissions calculator methodology  

We look forward to supporting our members’ progress to make greater, measurable reductions in GHG emissions, despite external economic and regulatory pressures facing the industry and our supply chains.

See Climate Action Corps members’ individual 2024 progress here.  

 

Clean Chemistry and Materials Coalition 2024 Progress: Members Show Leadership in Inaugural Reports 

 2024 was the first year OIA asked members of the Clean Chemistry and Materials Coalition (CCMC) to report on their progress. In the inaugural progress reports, CCMC members showed company commitments to cleaner, safer chemistry. Since the inception of CCMC in Summer 2023, the outdoor industry has come together to phase out per- and polyfluoroalkyl substances (PFAS), champion safer chemistry in the supply chain, and switch to safer chemical and material alternatives when possible. Creating a robust chemicals management system is a long and complex process, but CCMC members have already achieved the following:  

  • 80% have set goals related to chemicals management 
  • 67% have an action plan that guides efforts to achieve their chemicals management goal(s) 
  • 92% have communicated their RSL to finished goods suppliers, representing 95% or more of their production volume   
    • RSL = Restricted Substances List     
  • 71% have communicated their RSL to materials suppliers, representing 95% or more of their production volume 
  • 57% have engaged with many finished goods suppliers about implementing a chemicals management system 
  • 41% have engaged with many materials suppliers about implementing a chemicals management system 

 

Going Beyond the Numbers 

Cotopaxi, through a strategic approach to material sourcing and internal due diligence testing, is confident that as of 2024, its products contain no intentionally added PFAS. However, Cotopaxi recognizes that current PFAS testing methodologies have yet to fully align with evolving regulatory standards, and they continue to assess and refine their verification processes to ensure the highest level of accuracy.  

VF Corporation, the parent company of CCMC members Altra™, Smartwool™, Timberland™, and The North Face™, has a robust, proprietary chemicals management program called CHEM-IQ. Through this program, VF has committed to eliminating and/or restricting 100% of unwanted chemicals or substances from VF’s supply chain by FY26. Through CHEM-IQSM, VF has identified and removed more than 1,330 MT of non-preferred chemicals from its supply chain. In FY2024, 420+ supply chain factories participated in the CHEM-IQ program. 

YETI has an extensive restricted substances list (RSL) that provides clear and concise guidance to enable responsible product development and chemical management within its supply chain. Their RSL specifies the chemical restrictions applicable to substances used in manufacturing YETI components, products, and packaging. In addition, it outlines the responsibilities of suppliers to YETI and identifies resources available for support. YETI has also phased out long-chain PFAS and its derivatives, bisphenols and their derivatives, and was on track in 2024 to phase out short-chain PFAS and their derivatives, and PVC (excluding promotional stickers, window decals, and select international accessories). 

See Clean Chemistry and Materials Coalition members’ individual 2024 progress here. 

 

How OIA Helped Members Achieve Their Goals in 2024 

In 2024, the OIA Sustainable Business Innovation team expanded our resources and collaboration offerings for our members to help them achieve their goals in climate and chemistry. We introduced task forces in the spring to give members the opportunity to collaborate on a climate or chemistry topic, without any additional financial investment. These task forces addressed issues like PFAS testing, sourcing low-impact aluminum, tracking sustainability regulations, and more. Our past and current task forces include: 

  • Hardgoods Task Force: developed a resource for all OIA sustainability members, outlining potential chemical contamination hotspots in hardgoods. 
  • PFAS Testing Task Force: investigated which materials were most likely unintentionally contaminated with PFAS. An executive summary of those findings is available to all OIA members. 
  • Aluminum Task Force (ongoing): guidebook to source low-carbon aluminum 
  • Content Claims Standards Task Force (ongoing): Creating a guidebook to support finished goods manufacturers with Textile Exchange’s Content Claim Standard implementation. 
  • Chemical Risks for Recycled Materials Task Force (ongoing): creating a guidebook to understand the risks of chemical contamination from recycled feedstocks.  
  • Compliance Reporting Task Force (ongoing): supporting members with state and federal reporting requirements throughout the year. 
  • Supplier Climate Principles Task Force (ongoing): creating a collective approach for engaging with suppliers to reduce emissions. 
  • Sustainability Policy Task Force (ongoing): supporting sustainability compliance and advocacy at the state, federal, and international levels. 

We also continued our Impact CoLabs in 2024 – collaborative, pre-competitive, emissions reduction initiatives led by OIA and service providers to help members meet their sustainability goals more efficiently through collaboration. Learn more about Impact CoLabs here. Here are the CoLabs we offered members in 2024:  

  • Clean Heat: decision support tool to electrify heating in textile facilities 
  • Virtual Power Purchase Agreement: group procurement of renewable energy  
  • Drinkware: carbon reduction roadmaps for drinkware manufacturers  
  • Tent Flammability: change policy to no longer require dangerous flame retardants in tents 

The OIA Team also released additional resources in climate and chemistry, and advocated on behalf of our industry in Vermont, Colorado, Maine, Washington, and California (PFAS and Climate). We held 12 webinars, 12 Campfire Chats (member-led discussions on a sustainability topic), and 24 technical and legislative office hours for our members. Finally, we held our inaugural Catalyst Conference in Seattle, WA, and gathered 175 outdoor industry professionals in person for the first outdoor sustainability-centered event since 2019. At this conference, sustainability practitioners of all levels discussed GHG reduction, green marketing strategies, chemicals management, and more. We were thrilled to gather with our community and tackle important issues in climate and chemistry together.  

We are incredibly proud of our members’ progress in 2024 and look forward to the continued trend of positive progress from our industry in climate action and safer chemistry. The trail to a more sustainable future can be bumpy, but with the collective force of the outdoor industry, we can lead in creating a more sustainable future.  Join us.

 Data Disclaimer: OIA does not verify member progress report claims. Members report on their own progress, and give OIA permission to share publicly. Some GHG reductions reported may be the result of a decline in business, or other externalities that caused a drop in emissions unrelated to specific member reduction actions. 

 

OIA’s Six-Step Roadmap for Chemicals Management

outdoor industry membership

The outdoor industry thrives on innovation, performance, and a commitment to sustainability. Yet, as awareness of the environmental impact of business grows, companies are facing increasing pressure to align their products and supply chains with sustainable practices that prioritize safety and transparency. 

Chemicals used in outdoor recreation products—from waterproof coatings to durable textiles —play a critical role in performance. However, many traditional formulations contain substances that pose risks to human health and ecosystems. Governments worldwide are implementing stricter regulations, and consumers are demanding greater accountability from brands. 

Recognizing this shifting landscape, the Outdoor Industry Association (OIA), through its Clean Chemistry and Materials Coalition (CCMC), is equipping outdoor businesses like yours with the tools and strategies you need to take proactive steps toward safer, cleaner product development. 

New OIA Resources: A Roadmap for Safer Products 

To help organizations navigate chemical safety, compliance, and innovation, OIA is releasing two new resources to guide planning and implementation to reach sustainability goals.  

  • Chemicals Management Getting Started Guide – Available to all OIA members, this six-step framework outlines a clear roadmap for building safer, more responsible products. 
  • CCMC Guidebook – A comprehensive, 73-page resource for Support+ and Leadership members, featuring detailed checklists, case studies, and technical guidance on building a robust chemicals management program. 

Both guides center around OIA’s six-step CCMC Pathway, which provides you with a structured approach to eliminating harmful chemicals, adopting safer alternatives, and integrating supply chain sustainability into long-term strategies. 

Let’s explore these six steps and how your company can leverage them to build a safer, more sustainable business. 

1. Discover: Map Your Chemistry Footprint

Before businesses can improve chemical safety, they need to understand their starting point. The first step in chemicals management is gaining visibility into your supply chain, materials, and potential chemical hazards. 

Key actions: 

  • Map your supplier network – Understand where and how your products are made, including Tier 1 and upstream suppliers. 
  • Build a material inventory – Track what’s in your products, from base materials to performance treatments. 
  • Identify high-risk chemicals – Review industry-standard Restricted Substances Lists (RSLs) and emerging regulations, such as PFAS bans. 
  • Monitor evolving regulations – Stay ahead of national and international compliance requirements to avoid risks like product recalls. 

Why this matters: Businesses that take a proactive approach to understanding their chemical footprint will reduce regulatory risks and build consumer trust. 

2. Plan: Set Goals and Build a Strategy

Once a company understands its chemical risks, the next step is to set clear objectives and create an action plan for safer chemistry. 

Key actions: 

  • Define internal and external goals – Set measurable targets for eliminating harmful chemicals and adopting safer alternatives. 
  • Assign responsible teams – Ensure cross-functional collaboration across product development, compliance, and sourcing teams. 
  • Develop a phased action plan – Outline short-term compliance goals and long-term innovation strategies. 
  • Ensure supplier accountability – Work with manufacturers to implement clear, enforceable chemical policies. 

Why this matters: A strategic plan keeps businesses on track, ensuring chemicals management efforts align with business sustainability goals. 

3. Act: Implement Safer Practices

With a plan in place, companies must now take action to integrate safer chemistry into product development and supply chain management. 

Key actions: 

  • Adopt a Restricted Substances List (RSL) – Align with industry standards to ensure compliance across product lines. 
  • Implement a robust testing program – Establish procedures for monitoring chemicals at various stages of production. 
  • Communicate expectations with suppliers – Clearly define what materials and formulations are acceptable. 
  • Phase out high-risk chemicals – Proactively replace harmful substances with verified safer alternatives. 

Why this matters: Companies that act now to implement safer chemicals management will be better positioned for future regulations and market demands. 

4. Accelerate: Strengthen Supplier Partnerships & Drive Innovation

Once the foundation of a chemicals management program is in place, the next step is to scale impact through continuous improvement and innovation. 

Key actions: 

  • Move beyond compliance – Establish Manufacturing Restricted Substances Lists (MRSLs) to control chemical inputs, not just finished products. 
  • Implement supplier chemicals management systems – Work directly with manufacturers to improve chemical safety practices. 
  • Explore green chemistry innovations – Invest in safer material alternatives that enhance product durability and performance. 
  • Leverage data-driven decision-making – Use testing insights and supplier audits to refine chemical safety strategies. 

Why this matters: Forward-thinking organizations go beyond compliance—they lead with innovation and corporate environmental responsibility. 

5. Advocate: Shape the Future of Safer Chemistry

The outdoor industry must work collaboratively to drive systemic change. Businesses that engage in policy advocacy and industry partnerships can help shape a greener future for outdoor products. 

Key actions: 

  • Support public policies that promote safer alternatives and sustainability in business. 
  • Engage with policymakers to influence chemical safety regulations. 
  • Collaborate with industry groups – Join coalitions like OIA’s CCMC to share best practices and research. 
  • Invest in sustainable chemistry startups to accelerate eco-friendly business solutions. 

Why this matters: Companies that take an active role in shaping the future of chemicals management will help set industry standards, rather than simply reacting to them.

6. Share: Build Trust Through Transparency

Consumers expect companies to be honest and transparent about their sustainability efforts. Clear communication about chemicals management builds credibility and loyalty. 

Key actions: 

  • Provide verifiable data – Back up environmental claims with testing results and certifications. 
  • Educate consumers – Help customers understand why safer chemistry matters and how it enhances product performance. 
  • Avoid misleading green claims – Ensure all sustainability messaging is accurate and compliant with greenwashing laws. 
  • Report progress publicly – Share chemicals management milestones in sustainability reports and marketing materials. 

Why this matters: Transparent organizations build stronger consumer relationships while staying ahead of corporate sustainability regulations. 

Taking the First Step Toward Safer, Smarter Products 

Adopting robust chemicals management practices is no longer optional — it’s a business imperative. Companies that fail to act risk regulatory penalties, supply chain disruptions, and consumer backlash. 

By following OIA’s six-step roadmap, your company can: 

  • Reduce regulatory risk and stay ahead of evolving laws. 
  • Enhance brand trust through credible sustainability efforts. 
  • Leverage sustainable innovation to create high-performance, low-impact products. 
  • Strengthen supplier relationships for a resilient, responsible supply chain. 

The Clean Chemistry and Materials Coalition (CCMC) is here to help. Whether you’re just getting started or refining an existing program, OIA’s new Chemicals Management Getting Started Guide and CCMC Guidebook provide the tools and resources you need. 

Learn more and access the resources at outdoorindustry.org.