Outdoor Retailer Industry Lunch: Historic Investments In Climate Change, New Opportunities For Environmental Justice

With continued discussion of the Build Back Better plan in Congress, policymakers are responding to the outdoor industry’s call to make historic investments to combat climate change, which is a major existential threat to the outdoors, our communities, and the outdoor recreation economy. These proposed funds are committed to build resilience, promote natural climate solutions, support a Civilian Climate Corps, and accelerate the transition to renewable energy. It is imperative that the passage and eventual implementation of Build Back Better also addresses two other related threats to our industry: the disproportionate impact climate change has on minority and marginalized communities and the need to ensure that the outdoors are open, safe and accessible to all Americans. Join us for an informative discussion with key stakeholders, industry leaders, and representatives from Washington, D.C., on how combating climate change, prioritizing climate action, and ensuring more diversity, equity, and inclusion in the outdoors are intertwined and how you and your business can play a key role in the future of an equitable and healthy outdoors.

Moderator: Rebecca Gillis, State & Local Government Affairs Manager, Outdoor Industry Association 

Panelists:

Congresswoman Nanette Barragán, U.S. Representative for California’s 44th congressional district

Clarence Edwards, Legislative Director, Sustainable Energy and Environment, Friends Committee on National Legislation  

Angelo Villagomez, Senior Fellow, Center for American Progress 

Taishya Adams, National Policy and Education Director, Outdoor Afro

 

Takeaways from the session include:

  • There is intersectionality between investments in climate sustainability and the potential follow-on impacts on environmental justice and outdoor accessibility across the nation. These topics are intertwined with broader conversations about equity in the outdoors, and amongst outdoor industry stakeholders.
  • Other current policy options and efforts in the Biden Administration to further invest in pivotal environmental justice issues include the bipartisan infrastructure law and the Justice40 initiative. The proposed Civilian Climate Corps has a potential role to play in not only on-the-ground conservation and climate mitigation work, but also localized efforts to build out more accessible green space for individuals in nature-starved areas – paving the way for increased equity in the outdoors.
  • Storytelling across diverse communities is an important mechanism for increasing effective advocacy for climate investments.
  • While sometimes daunting, it is critical to talk about climate impacts, environmental justice, and outdoor accessibility to audiences who may have been intimidated or felt unmotivated about climate action and equity.

Winners Announced: 2021 Path to Positive (P2P) Climate Leadership Awards

We’re thrilled to announce the winners of the 2021 Path to Positive (P2P) Climate Leadership Awards, which recognize Climate Action Corps members who stand out in the categories of transparency, partnership, community and impact. These companies demonstrated unique and influential climate leadership that ultimately increased our collective impact in 2020, and we applaud their standout commitment to the Corps and leadership within our industry.

TRANSPARENCY AWARD: KLEAN KANTEEN

The Transparency Award recognizes the member organization that has creatively and authentically pushed the boundaries of honest storytelling about their climate journey to inspire action by consumers, employees, peers or/and other key stakeholders.

As a family-and employee-owned company, Klean Kanteen has long prioritized environmental stewardship and robust sustainability assessments–in particular, through rigorous third-party standards and organizations like Climate Neutral, B-Corporation, and 1% For the Planet to ensure credibility to the market and confidence to its customers. Yet beyond looking to labels and certifications, Klean Kanteen leans in further to better understand its impact and opportunities by measuring impact across its entire business, manufacturing processes and product, most notably by using lifecycle Assessment (LCA) tools and its own primary data from facilities for detailed greenhouse gas emissions (GHG) measurement–a challenging effort that’s further rewarded by their ability to leverage this insight to make informed decisions that mitigate impact.

 

“We are honored and humbled to be the recipient of this year’s P2P Climate Leadership Award in the category of Transparency. We are grateful for the work of the OIA Climate Action Corps and the resources it provides for companies to take bold, meaningful action. We know avoiding the worst impacts of climate change will require companies big and small to be all in, and hope by sharing our own experiences, other brands will be encouraged to take risks, accelerate their own climate journeys, and engage in authentic and honest storytelling.” – Danielle Cresswell, Senior Sustainability Manager, Klean Kanteen

By relying on credible standards and the best available data in its storytelling efforts, while building an accessible narrative that addresses their findings, learnings and opportunities to improve (see for yourself on their website and Annual Brand Impact Report), Klean Kanteen paves the way in honest storytelling. Further, they consistently inspire their fellow Climate Action Corps member companies by sharing this insight honestly and openly through the Corps’ online community platform, virtual trainings and written case studies. It’s this combination of contributions that truly push the bounds of the type of transparency that’s critical to drive real, measurable climate action the world needs, and we applaud Klean Kanteen for their leadership.

PARTNERSHIP AWARD: NEMO EQUIPMENT & DAC

The Partnership Award recognizes the member organization with a shining example of enduring value chain partnership, particularly supplier-brand, that is innovative and replicable.

Collaborative efforts across the supply chain that can both reduce emissions and be scaled effectively are paramount for meeting our ambitious and collective climate goals. It’s here where a unique, decade-long partnership sits amongst brand NEMO Equipment and supplier partner DAC, who together have steadily built an authentic relationship in their years of innovating on tent pole construction.

Leveraging this foundation, NEMO discovered an opportunity to further innovate in its shipping and packaging systems by working together to eliminate the polybag for their tent pole sets, which had been historically used alongside a conventional polyester fabric bag. In no time, the two designed and sourced a single fabric bag solution made of Repreve® recycled, undyed and uncoated fabric and recycled thread, using less energy and water to produce. Additionally, no webbing, cord, or plastic hardware was used in the design, minimizing material impacts and creating a straightforward solution.

 

“NEMO is honored to accept this Climate Leadership Award alongside DAC. We believe that collaboration accelerates progress, and we look forward to doing more work with the Climate Action Corps.” – Theresa Conn, Global Distribution & Sustainability Manager, NEMO Equipment

While this project will save 100,000 polybags within the first two years for NEMO, it’s the potential ripple effect amongst DAC’s other brand partners that holds promise for an even greater impact to come. We congratulate NEMO and DAC on their ability to leverage their long-term partnership not only for their own gain but, more importantly, unlock solutions for the industry at large. For more information, see the Plastic Impact Alliance’s member spotlight on NEMO’s program.

COMMUNITY AWARD: TROY JONES, SPECIALIZED

The Community Award recognizes the individual person that has frequently engaged and contributed to the Climate Action Corps community to bolster collective knowledge to its fullest potential.

Leaders, companies, and industries all go further when they work together – and nevertheless, are often driven by individuals working within who wield their influence and truly bring others along. As a co-chair for the PeopleForBikes (PFB) Sustainability Working Group and co-lead for their Social Environmental Supply Chain Track, Troy Jones exemplifies an individual walking the walk on community building and recognizes relationships as a critical lever for change.

With a vast knowledge base and experience of issues in the bike supply chain, Troy is continually willing and humble to help in service of the big vision of the bike industry moving forward and together on climate action. Whether it’s through time spent on bi-monthly working group calls and climate presentations, or informal one-on-one calls and messages to connect personally, it’s his inclusive and light-hearted approach in helping his peers, and even competitors, that collectively helps demystify climate action and inspires others to join in.

In an industry ripe with competition, Troy’s commitment to personally model pre-competitive collaboration is exceptional and shows the courage needed by all leaders looking to accelerate climate action within their own industry and beyond.

 

“The bicycle has the power to positively impact the health of people and the planet. At Specialized, we’ve learned that creating connections across our industry will not only help encourage more trips on two wheels, but promote greater responsibility in the lifecycle of products we all bring to riders. It’s been an honor to help lead the initiatives that enable the cycling community to make progress on these critical issues.” – Troy Jones, Social and Environmental Responsibility Manager, Specialized

 

IMPACT AWARD: BURTON

 

The Impact Award recognizes the member organization that has taken notable actions to drive big impact, particularly GHG emissions reduction, in line with the Climate Action Corps Guiding Principles of Make Better, Transport Smarter, Run Cleaner and Grow Creatively.

The systemic transformation that’s required to meet the global targets outlined by the scientific community necessitates companies taking a broad look at their footprint – taking responsibility for impacts beyond their own business and factories to reach their global supply chain, customers and legislators. With a strong footing in reductions and advocacy, Burton stands out as a front-runner in playing a positive role to driving broader impact.

Early on, Burton focused in on its carbon footprint and set goals for its scope 1 and 2 emissions that encompassed Burton’s three largest office facilities globally: Burlington, Vermont, United States; Innsbruck, Austria; Tokyo, Japan. While they reportedly missed this goal by eight percentage points, they still reported a strong reduction of 12% on these emissions in 2020 compared with a 2012 baseline.

As for scope 3, they set their sights on an average per unit carbon reduction target of 20% in the Winter 2022 product season as compared with Winter 2017, for all hardgood product categories and remarkably, met (and exceeded) their ambitious goal in one product category: snowboards. By making key changes like switching to a bio-based resin, eliminating the lacquer on the board, and installing solar on factory rooftops overseas (an onerous challenge), they achieved the 21% reported reduction per unit of snowboards in the Winter 2022 product season compared with a Winter 2017 baseline.

While they didn’t meet all of their reduction goals and even increased in some product categories due to design changes needed for increased functionality, their successful example illustrates the important work to Make Better and Run Cleaner to reduce the largest and toughest source of emissions in the supply chain. We congratulate Burton on this incredible achievement and their ambition to continually improve, season after season.

MEET OUR JUDGES:
Path to Positive (P2P) Climate Leadership Awards Judges
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Bee Hui Yeh​

Founder & Principal, The Power of We

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Erin Callahan​

Director of Corporate Engagement, RMI

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Eliot Metzger​

Director of Sustainable Business & Innovation, WRI

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Andrew Winston

Sustainability Expert and Author

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Need more info? Download the Climate Action Corps Field Guide.

Ready to hit the trail towards climate positive?Join us today.


Webinar: Thriving People + Planet — Confronting Threats to the Outdoors

Speakers:
Lise Aangeenbrug – Executive Director, Outdoor Industry Association
Representative Joe Neguse (D-CO-02) – Chairman of the House Natural Resources Committee’s Subcommittee on National Parks, Forests, and Public Lands

Key Takeaways:

1. For the outdoors to thrive, it must be open and accessible to all.

2. The American Jobs Plan is a historic opportunity to make a difference on climate – now is the time for the outdoor industry to step up and urge Congress to act.

3. A Civilian Climate Corps will provide jobs and economic growth AND combat climate change and conserve green spaces for generations to come.

4. As outdoor climate policy priorities take center stage, your business voice matters.

WEBINAR: Sustainability in Today’s Digital Climate

We are faced with a new season where selling virtually and digitally is vital. In this webinar, we will introduce you to Accelerate by RepSpark and cover the lessons learned from other brands during this transition.

Get ready as we cover new ways of:

  • Making transactions easier for buyers
  • How going digital is sustainable to your brand
  • Examples of brands adopting this solution and how it’s helped their business grow

 

What is Accelerate?
A B2B eCommerce platform for you to grow your wholesale business sustainably, including:

  • Custom Shoppable Digital Catalogs
  • Virtual Showrooms
  • Sales Order Management
  • Assortments, Line Presentations and more…

OIA members receive free onboarding and a 60 day trial for RepSpark’s Accelerate platform, a $3000 value.

Get Started

Audio Outdoorist: Climate Klatch — Episode 2

Welcome to a new Audio Outdoorist series we’re calling the Climate Klatch. A klatch is an informal gathering, usually involving conversations and coffee. In this series, we’ll deliver monthly conversations about climate action. Our goal is to keep you in the know on what’s happening in the outdoor industry and the broader world around the ever-evolving topic. These are meant to be high-level, bite-size insights and updates. Listen while you sip your morning jo, on your commute to work — if you’re still doing that these days — or while you’re getting ready in the morning or taking a short break midday.

In the second episode of our new series that’s all about climate action, Amy Horton, OIA senior director of sustainable business innovation, and Greg Gausewitz, product sustainability manager for REI, chat about the recent release of REI’s updated Impact Standards and how the retailer hopes the new sustainability and DEI standards will drive meaningful shifts among outdoor brands. He previews what REI vendor meetings will look like now that the new standards are out, and he explains why the OIA Climate Action Corps is a great way for brands — whether they sell to REI or not — to affordably and authentically forge a path toward climate positive