Outdoor Retailer NPD TREND BREAKFAST: RETAIL AND CONSUMER TRENDS IN THE OUTDOOR MARKETPLACE

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Live Date: Friday, June 10, 2022

Join NPD for a fast-paced, informative “Outdoor Trend” breakfast session.  This is a “must-attend” event for those interested in understanding retail trends and sales in outdoor.  This session will provide an in-depth update on what’s driving consumers and what they’re spending money on.  In today’s complex retail environment, this session is critical to staying up to date on retail sales and consumer insights. Matt Powell and Julia Clark Day are experts on the marketplace and will talk about what’s selling and the critical why behind the buy.  If you are looking for an understanding of current retail market trends and consumer dynamics, this session will give you a birds-eye view.   

Presenters: Matt Powell, Vice President, Senior Sports Industry Advisor, and Dirk Sorenson, Executive Director, Industry Analyst, The NPD Group 

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Outdoor Retailer Education Session: State of The Outdoor Market Summer 2022

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Live Date: Thursday, June 9, 2022

Join OIA for a presentation on participation in outdoor activities, consumer trends in outdoor, supply chain disruptions, pandemic-to-endemic outdoor habits, and consumer perspectives. Learn what the data is telling us about supply and demand, increased diversity across the participation base, the new consumer journey into the outdoor market, and what opportunities lie ahead of us post-pandemic. Kelly Davis, Director of Research for OIA, will discuss business, participation, buying behaviors and social trends and how they impact the outdoor market.  Expect to walk away from this session with a clear view of current activity in the outdoor market and to know what the future likely has in store for outdoor market players over the next year.

Presenter: Kelly Davis, Director of Research, Outdoor Industry Association

Outdoor Retailer Industry Lunch: Collective Impact in Action

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Live Date: Thursday, June 9, 2022

Through community investment and groundbreaking research, the Outdoor Foundation’s Thrive Outside Initiative works with partners across the country to address outdoor equity barriers and help make the outdoors accessible for all. The collective impact model is the foundation upon which the Thrive Outside Initiative is built. Collective impact brings people together—in a structured way—to achieve social change.

Learn how the Outdoor Foundation and our Thrive Outside Communities are working to integrate the collective impact model to drive equity and systems change in the outdoors. Panelists will share their experiences working through a collective impact model, connecting youth and families from historically marginalized communities with nature, and addressing the outdoor equity barriers that exist in communities.

Moderator: Jacob Fisher, Program Coordinator, Outdoor Foundation

Panelists:

Akiima Price, Director, Thrive Outside Washington D.C.

Heather Rossetti, Manager, Thrive Outside San Diego

Outdoor Retailer Education Session: State-Based Equity Funds

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Live Date: Thursday, June 9, 2022

Access to the outdoors is a basic human right – yet it’s one that has often been denied to many of our youth. As a result, our underrepresented kids haven’t had the chance to experience some of the best of New Mexico: its outside world. In 2020, the New Mexico Outdoor Equity Fund opened to applications for the first time, awarding over $270,000 to 25 applicants across the state. It continues to support transformative outdoor experiences that foster stewardship and respect for lands, waters, and cultural heritage. During this OR session, hear from Angel Peña, executive director of Las Cruces-based Nuestra Tierra Conservation Project and one of the community leaders in New Mexico who created and advocated for this fund. The Outdoor Equity Fund has inspired similar programs throughout the country, and this session will also feature advocates and partners from other states enacting similar programming to work toward building an accessible outdoors for all. 

Moderator: Teresa Martinez, Executive Director, Continental Divide Trail Coalition

Panelists: 

Ángel Peña, Executive Director, Nuestra Tierra Conservation Project

Lesford Duncan, Associate Executive Director, Outdoor Outreach

Shirley Romero Otero, Founder and Executive Director, Move Mountains Youth Project Inc.

OIA + CORP Virtual Sacramento Summit 2022

Watch on-demand: California Outdoor Recreation Partnership and Outdoor Industry Association’s 5th Sacramento Summit!

 

The California Outdoor Recreation Partnership, with support from Outdoor Industry Association, was pleased to host the 5th Sacramento Summit for outdoor recreation policy. From May 23-25, hundreds of outdoor recreation enthusiasts participated in our Sacramento Summit. Businesses and organizations met for a virtual advocacy day to hear from state policymakers, legislators, and decision-makers. Summit participants engaged in and drove conversation to protect public lands and advocate for equitable access, environmental justice, climate resilience including the 30×30 initiative, and outdoor recreation infrastructure.

Summit Objectives

  • Advocate for equitable access, climate resiliency, and funding for outdoor recreation infrastructure.
  • Connect the California outdoor recreation community with stakeholders, state agency leaders and key legislative members and continue to build state-level government relationships.
  • Networking opportunities for members.

Advocacy Day Program: 8 am – 12 pm on Monday, May 23, 2022

Lobby Meetings: Monday, May 23 – Wednesday, May 25, 2022

Advocacy Day Activities:

  • Remarks from Policymakers and Outdoor Recreation Advocates
  • Meetings with state-level policymakers and agency officials
  • Coffee Networking Event
  • Happy Hour Networking Event

Special thanks to The North Face and REI for their support of our work at California Outdoor Recreation Partnership.

Webinar: Reduce Credit Card Processing Fees Without Switching Processors

Watch on-demand! Merchant Cost Consulting is excited to be a partner with the Outdoor Industry Association and hopes to help members get a better understanding of their merchant fees. Credit card merchant fees are a necessary evil when it comes to accepting payments for businesses. As more consumers shift to carrying plastic in their pockets, it’s necessary to understand just how much these credit card merchant fees can add up and affect your bottom line. In this webinar, you will:

  • Learn the average cost you should pay to accept credit cards
  • Identify hidden processing mark-up fees your payment provider or software doesn’t want you to know
  • How Merchant Cost Consulting can help to make sure you are priced at the most competitive pricing in the industry

All of these will help boost the profitability of your business by lowering your overhead costs and keeping payment processing fees as low as you can. Keep more money in your pocket!

Coffee and Climate: Resource Allocation for GHG Measurement and Target Setting

woman pours hot coffee in mountains near campfire

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Thursday, March 31, 2022, 12 pm MT

Climate Action Corps members, join us for the second edition of the Coffee and Climate series! In this live discussion, we will discuss the importance of proper resource allocation to accomplish data collection for GHG measurement, the calculation itself, and target setting. In addition, we’ll go in-depth on the suggested number of FTEs required to complete the work, gaining CEO/Leadership buy-in, budgeting, organizational structures, roles and responsibilities, and more.

As opposed to more formal Corps training webinars, Coffee and Climate sessions are a candid but guided conversation on a chosen topic. They include facilitated group discussion to share tips, tricks, and strategies, as well as an opportunity for Q&A. Be ready to bring your questions (and coffee) to the table!

Speakers

Kari Shafer, Climate Action Corps Manager, Outdoor Industry Association

Eric Brody, Founder and Principal, Shift Advantage

This Coffee and Climate session is for Climate Action Corps members only. If you’re a Corps member, you can register here. Not a member? Contact our team to learn more and join today. 

Webinar: The Evolution of Buying and Selling: Omnichannel, Recommerce, and Delivering the New Customer Experience

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Wednesday, March 23, 2022, 12pm MT
  In the past 2 years, a major shift in consumer behavior has emerged. In both D2C and B2B channels, personalization, accessibility, and value-based customer experiences have been drivers into key buying experiences. In fact, more buyers expect an omnichannel approach to how they interact with brands. According to the latest research from ThredUp, recommence, or the pre-owned outdoor gear market has been projected to grow to $75 Billion by 2025. In this presentation, we share how brands can leverage these evolving trends to provide deeper customer experiences and build new retail channels through recommerce.   Presented by:

Outdoor Retailer Industry Lunch: Historic Investments In Climate Change, New Opportunities For Environmental Justice

With continued discussion of the Build Back Better plan in Congress, policymakers are responding to the outdoor industry’s call to make historic investments to combat climate change, which is a major existential threat to the outdoors, our communities, and the outdoor recreation economy. These proposed funds are committed to build resilience, promote natural climate solutions, support a Civilian Climate Corps, and accelerate the transition to renewable energy. It is imperative that the passage and eventual implementation of Build Back Better also addresses two other related threats to our industry: the disproportionate impact climate change has on minority and marginalized communities and the need to ensure that the outdoors are open, safe and accessible to all Americans. Join us for an informative discussion with key stakeholders, industry leaders, and representatives from Washington, D.C., on how combating climate change, prioritizing climate action, and ensuring more diversity, equity, and inclusion in the outdoors are intertwined and how you and your business can play a key role in the future of an equitable and healthy outdoors.

Moderator: Rebecca Gillis, State & Local Government Affairs Manager, Outdoor Industry Association 

Panelists:

Congresswoman Nanette Barragán, U.S. Representative for California’s 44th congressional district

Clarence Edwards, Legislative Director, Sustainable Energy and Environment, Friends Committee on National Legislation  

Angelo Villagomez, Senior Fellow, Center for American Progress 

Taishya Adams, National Policy and Education Director, Outdoor Afro

 

Takeaways from the session include:

  • There is intersectionality between investments in climate sustainability and the potential follow-on impacts on environmental justice and outdoor accessibility across the nation. These topics are intertwined with broader conversations about equity in the outdoors, and amongst outdoor industry stakeholders.
  • Other current policy options and efforts in the Biden Administration to further invest in pivotal environmental justice issues include the bipartisan infrastructure law and the Justice40 initiative. The proposed Civilian Climate Corps has a potential role to play in not only on-the-ground conservation and climate mitigation work, but also localized efforts to build out more accessible green space for individuals in nature-starved areas – paving the way for increased equity in the outdoors.
  • Storytelling across diverse communities is an important mechanism for increasing effective advocacy for climate investments.
  • While sometimes daunting, it is critical to talk about climate impacts, environmental justice, and outdoor accessibility to audiences who may have been intimidated or felt unmotivated about climate action and equity.