2023 Special Report on Hunting

The 2023 Special Report on Hunting and the Shooting Sports provides a comprehensive look at the more than 14 million Americans ages 6 and over who participated at least once in hunting with both firearms and archery equipment in 2022. The report identifies trends and includes detailed information about participation including motivations, barriers, and preferences of participants.

Highlights from the report include:

  • In 2022, 14.7 million Americans hunted at least one time with a bow or a firearm.

  • Hunting participation increased 1% in 2022 compared to 2021.

  • Bowhunting (archery) and hunting with a handgun increased, while hunting with a rifle and hunting with a shotgun remained even with 2021 numbers.

  • Hunting-license sales dropped 3.1% in 2022, bringing license sales back down to 2019 pre-pandemic levels.

  • Harvesting food and meat remains a key inspiration to hunters, as do the desire to be close to nature and the challenge hunting provides. Limited access to quality hunting grounds and the high cost of ammunition were the most cited difficulties in 2022.

This special report was developed in partnership with the Outdoor Foundation, which works with partners across the country to address equity barriers and help make the outdoors accessible for all.

We all deserve to Thrive Outside

Discover how the Outdoor Foundation is working to create a more inclusive and accessible outdoor experience for all.

Webinar: Consumer Products Legal Trends: PFAS, Greenwashing, and Class Actions

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Members-Only Webinar: Wednesday, October 11, 2023 at 1:00 p.m. (MT)

Please join OIA and Ballard Spahr for this partner webinar. Especially in the outdoor industries, many companies have tried to improve their environmental stance and, understandably, make those efforts public.  The recent wave of litigation relating to PFAS (aka “forever chemicals”) has taken aim at common marketing claims—such as labeling products as “sustainable,” “organic,” or “natural”—when trace amounts of PFAs are allegedly found.  Federal and state regulations targeting PFAS in both the environment and consumer products have further complicated the legal landscape. Luckily, there are practical steps that companies can take to mitigate these risks while still recognizing the benefits of their environmental advancements. This webinar will discuss the unique compliance and legal challenges facing the outdoor industry related to PFAS and greenwashing claims, as well as basic steps companies can take.

Webinar: Measure Your Greenhouse Gas Emissions with Climate Neutral’s BEE Tool

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Members-Only Webinar: Wednesday, September 27 2:00-3:00pm MT

Are you looking to begin measuring your company’s greenhouse gas emissions, but don’t know where to start? Join the OIA Climate Action Corps team and the Climate Neutral team to learn how to measure your emissions with Climate Neutral’s Business Emissions Evaluator Tool (BEE Tool). Participants will receive a brief overview of greenhouse gas measurement, and then will receive an overview and demonstration of the BEE Tool. Q&A will follow. All OIA members are welcome. A friendly reminder: OIA Support + Members receive 25% off the annual BEE Tool License with their membership. We hope to see you there!

2023 Special Report on Fishing

Whether fishing on lakes, rivers, streams, or seas, millions of Americans were united in 2022 by the love of fishing. For the thirteenth consecutive year, OIA’s philanthropic arm, Outdoor Foundation, has partnered with the Recreational Boating & Fishing Foundation (RBFF) to produce the Special Report on Fishing.   

The report provides a comprehensive review of fishing participation trends, including detailed information on specific fishing categories and audiences. Here are some key findings from the report:  

  • In 2022, 54.5 million Americans ages 6 and over took to the nation’s waterways to enjoy recreational fishing, a 4 percent increase from 2021.  
  • Fishing participation among Hispanic people ages 6 and over has increased about 45 percent over the last decade.  
  • Over the last decade, female participant numbers grew nearly 4 million, from 16 million in 2012 to 19.8 million in 2022. Females represented 36 percent of total anglers and 42 percent of first-time participants. 
  • New anglers are younger, more diverse, and highly socially connected.  
  • Only 18 percent of anglers typically fished alone, reiterating that fishing remained a shared activity in 2022. 

Data continues to underscore the critical importance of introducing fishing at a young age, as 86 percent of current fishing participants fished before the age of 12. That’s why programs like Outdoor Foundation’s Thrive Outside Initiative are so important, as they help youth access the outdoors – youth participation in Thrive Outside increased 175% in 2022. Learn more about our work to make the outdoors more equitable and accessible here.  

For press inquiries, contact Chris@dennyink.com

Did you know? OIA members have exclusive access to our library of industry-leading research on participation trends, market forces, consumer insights, and more. You can explore all of OIA’s research benefits here.  

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Access our full research library. Join our member-led collective today.  

Webinar: Going Green, For Real: What the FTC’s Green Guides Mean for Your Brand

Members-only Webinar

Live Date: July 25, 2023 at 10 am MT

Consumer interest in supporting environmentally conscientious products continues to influence purchasing decisions and, with it, brands’ product development and marketing strategies. The Federal Trade Commission’s (FTC) Green Guides provide information to brands and retailers on avoiding unfair or deceptive environmental-related marketing claims. As the number of claims has been increasing on more types of products, concerns about consumer fraud have also grown.

The FTC issued record million-dollar penalties against some major retailers for deceptive environmental claims in 2022 and began an overall public review process of the Green Guides late last year.  The claims  being assessed include those that related to: Carbon Offsets and Climate Change, Compostable, Degradable, Ozone Safe / Ozone Friendly, Recyclable, Recycled Content, Energy Use / Energy Efficiency, Organic, Sustainable and Regenerative. As part of its ongoing review, FTC held a workshop on “recyclable” claims on May 23.

Experts Allie Sauers, associate, international trade at Sorini, Samet & Associates, Akshay Sinha, senior advisor, global policy development and Asia-Pacific affairs at Sorini, Samet & Associates, and Maria Celis, Of Counsel at Neville Peterson LLP and General Counsel at JO Cosmetics will provide background on the current Green Guides, the FTC’s objectives in the review underway and scope for public comment, and the likelihood of revisions and rulemaking.  The webinar will also look at developments at the State level and related developments in the European Union. Attendees will leave this session with a better understanding of the current Green Guides landscape and how it could impact their brand strategy.

 
Together we are a force for collective action. Join us.

Webinar: Deep Dive: 2023 Outdoor Participation Trends Report

Members-only Webinar

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Date: June 29, 2023 at 1 pm MT
168.1 millionthats how many Americans ages six and older participated in outdoor recreation in 2022. That’s a record high. Who’s driving this participation? And how are they participating? And where?
 
Join OIA’s Research Director Kelly Davis on June 29th for a deep dive into key insights from the report, including: 
 
  • The outdoor recreation participant base grew 2.3 percent in 2022 to a record 168.1 million participants or 55 percent of the U.S. population ages six and older.  
  • Although 2022 outdoor recreation included record numbers of participants and record high participation rates (especially amongst families and youth), the number of outings per participant declined in 2022 for the first time since the pandemic began in 2020.  
  • The outdoor recreation new participant base became more diverse in 2022 including increases in participation among Black people, Hispanic people, and LBGTQIA+ people.    
  • Eighty percent of outdoor activity categories experienced participation growth in 2022 including large categories like camping and fishing, and smaller categories like sport climbing and skateboarding. 
 
Together we are a force for insight. Join us.

2023 Outdoor Participation Trends Report

Executive SUmmary

Access key findings from the report:

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Access the full report in your member portal:

OIA members and Outdoor Foundation partners have exclusive access to the full 72-page report to inform their brand’s consumer and business strategy and to help drive equitable access to the outdoors nationwide. For the good of the industry, OIA and OF share key findings from the Executive Summary with the public each year.  

Here’s a sneak preview of what’s in the Executive Summary 

  • The outdoor recreation participant base grew 2.3 percent in 2022 to a record 168.1 million participants or 55 percent of the U.S. population ages six and older. 

  • Although 2022 outdoor recreation included record numbers of participants and record high participation rates (especially amongst families and youth), the number of outings per participant declined in 2022 for the first time since the pandemic began in 2020. 

  • The outdoor recreation new participant base became more diverse in 2022 including increases in participation among Black people, Hispanic people, and LBGTQIA+ people.   

  • 80% of outdoor activity categories experienced participation growth in 2022 including large categories like camping and fishing, and smaller categories like sport climbing and skateboarding. 

For over 15 years, the Outdoor Participation Trends Report has served as the most trusted and comprehensive source of insights and narratives around who’s doing what, when, and how outdoors. The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, funds the research and publishes the findings in partnership with OIA every year.  

For press inquiries, contact Chris@dennyink.com

Become an OIA Member

Ready to read the full report and get a deeper look? Contact our membership team and join our member-led collective.  

Webinar: Introducing OIA’s New Clean Chemistry and Materials Coalition

Explore CCMC

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Live Date: July 13, 2023 at 1 pm MT

Are you ready to engage and support the outdoor industry’s journey to phase out and eliminate harmful chemistry in outdoor products? Watch our webinar to learn more about OIA’s new sustainability program, working group, and consulting service: Clean Chemistry and Materials Coalition (CCMC). 

 

Whether you are just starting out on the trail or cresting the summit to PFAS elimination or other sustainability measures, OIA’s CCMC supports outdoor retailers, brands, manufacturers, and distributors with scalable action plans for eliminating and replacing harmful chemicals and materials, delivering supply chain transparency, recycling and emission disclosures, and more. 

 

Watch our July 13th webinar to gain insight into what you can expect to achieve as part of OIA’s CCMC community. We introduce our team of technical experts and share why clean chemicals innovation is imperative for your brand, steps you can take towards PFAS elimination now, what that phase-out journey will look like, and how you can engage directly with our consultants and working groups to uncover reliable and durable alternatives.  

 

Together we are catalysts for sustainable growth. Join us.

Panelists:

  • Sarah Rykal, Director of Sustainable Innovation, OIA

  • Michelle Legatt, Technical Advisor, OIA CCMC

    • As the Technical Advisor for OIA’s Clean Chemistry and Materials Coalition, Michelle assists OIA members in navigating chemicals management and sustainability initiatives throughout their supply chain. Prior to working with OIA, Michelle has spent the last 18 years working in innovation, product development, and sustainability roles at a variety of companies in the consumer goods sector.

  • James Pollack, Legislative Advisor, OIA CCMC

    • James Pollack serves as the Legislative Advisor for the OIA Clean Chemistry and Materials Coalition, assisting OIA members in understanding and navigating chemicals and sustainability compliance legislation and regulations. He is also an associate with Marten Law, leading the firm’s consumer products regulatory practice. He helps consumer product manufacturers in the apparel, outdoor, and food products industries who are working to understand the complicated and shifting regulatory and litigation environments surrounding emerging contaminants. James has extensive knowledge on PFAS regulatory compliance at the federal and state level.

Follow-Up Q&A

Suppliers have said they can provide C0 chemistry. Should we test these to the Total Organic Fluorine 50ppm threshold? Should we test these for individually testable PFAS?

Your testing decisions will depend on several factors. First, what is your goal and intention for the data? Testing C0 chemistry for ToF (Total Organic Flourine) may provide you with verification of supplier representations, or it can provide you with indications of PFAS unintentionally added or cross-contaminating your products. Testing for individual PFAS, in comparison, may help you understand what specific compounds are found in your products.
Second, what is your overall risk tolerance and communication strategy with regard to PFAS? Different laws have set different thresholds based on either ToF or particular PFAS. For only one example, California’s AB 1817 includes a phased set of ToF thresholds, including 100ppm and 50ppm depending on the year. If you are creating a compliance strategy, you may want to follow the thresholds provided by law. However, if you are looking to make marketing representations related to PFAS content, you may be interested in implementing a different set of thresholds. We look forward to discussing testing best practices and how different brands are approaching these issues at future CCMC events.

Are chemical companies working on alternative chemistries?

Yes, most chemical suppliers familiar with textile applications now offer PFAS-free alternatives. Other chemical suppliers, newly entering the market, have expertise in the alternative chemistry (ie silicones or polyurethanes). Additionally, a handful of new start-ups, incorporating other environmental co-benefits, have also launched PFAS-free solutions.

Can we expect to hear from experts at testing labs in upcoming webinars?

At least one of our upcoming Working Group Monthly meetings will focus on PFAS testing. We are exploring options for working with testing labs and will have more information available in the near future.

Will you have guidance for PFAS regulations in Europe?

Yes, we are partnering with the European Outdoor Group to provide updates on legislation in the EU. EOG staff will attend a CCMC Working Group meeting in October to provide information to CCMC members.

What materials/resources are available for CCMC members now?

  • Educational one-pagers
    • Legislative One-Pager with a summary of PFAS regulations
    • Background and Business Case
    • Formulation Assessment/What to ask your chemical suppliers
    • Supplier engagement
    • Testing
  • Regulatory timeline with key dates for compliance
  • Regulatory tracker with detailed information all enacted PFAS laws by state
  • Weekly group office hours with technical advisor, Michelle Legatt
  • Monthly group office hours with legislative advisor, James Pollack
  • Monthly CCMC Working Group meetings
  • Monthly Sustainability Policy Strategy Working Group meetings
  • Online Member Community to share questions and best practices with other outdoor companies
  • Quarterly webinars
  • Coming Soon: CCMC Guidebook for PFAS Phase-Out

Webinar: Collective Action on Outdoor Access, Conservation, and Trade: Unveiling OIA’s 2023 Policy Agenda

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Live Date: May 11, 2023 at 12 pm MT

On behalf of, and in partnership with our members, OIA builds and mobilizes advocacy networks on intersectional issues of equitable access, trade, climate, and conservation policies for incentives and funding at the federal and state level to create jobs, invest in recreation infrastructure, save money, expand outdoor access for all, and protect our environment.  
 
After a successful fly-in in Washington, D.C. in April, join OIA’s government affairs team as we formally launch our 2023 federal and state and local policy agenda. In this session, we’ll cover recent wins for the outdoor industry and our goals and advocacy campaigns for 2023. We’ll share how you and your company can engage policy makers to tell your stories, ask for resources, represent our industry’s values, for the long-term health of both the outdoors, outdoor participants, and company bottom lines.
 

Together we are a force for collective action. Join us.

Webinar: Giving your Outdoor Company a Competitive Edge By Using IP Protection Strategies

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Live Date: May 17, 2023 at 1 pm MT

Innovation is key to growth, especially for companies in the outdoor industry where upgrades and improvements are vital to survival in today’s market. Once you have harnessed that innovation, the next critical step is making sure to protect your work and your brand from all angles. Intellectual property strategies can give your company a competitive edge, but it’s important to understand which one is right for your unique business and products. Maschoff Brennan Shareholder Paul Johnson will discuss:

  • Utility patents
  • Trademarks
  • Design patents
  • Trade Secrets