Nite Ize Unleashes New Versions of Popular NiteHowl LED Pet Necklace

BOULDER, Colo. – June 19, 2023 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the NiteHowl® Max and NiteHowl Bandana Rechargeable LED Safety Necklace with Disc-O Select™. Available at retail in late summer, the two new light-up necklaces are built for fluffy coats and bandana-wearing pups, ensuring they shine with every step.

“NiteHowl has been a fan favorite for years since its initial launch,” said Rick Case, Nite Ize founder and CEO. “Now with two new rechargeable versions, we’re making it easier than ever for more pets to stay seen and safe.”

NiteHowl Max Rechargeable LED Safety Necklace – Disc-O Select: This rechargeable, cut-to-size necklace is uniquely designed for fluffy breeds. Its extra-wide, weather-resistant band lays flat on thick coats and features a full 360º of illumination. Featuring Disc-O Select technology, owners can keep the necklace in color-changing Disc-O mode or select from three colors of red, green and blue. It recharges in two hours via micro USB cable (not included), running up to 10 hours on a single charge. MSRP $24.99

For more information, watch this short product video.

NiteHowl Bandana Rechargeable LED Safety Necklace – Disc-O Select: Linking the popular rechargeable NiteHowl necklace with a slide-on bandana, this new design combines fun and function. The machine-washable bandana slides onto the LED necklace for a secure hold and features a reflective pattern for added visibility. The cut-to-size necklace features Disc-O Select technology with color-changing Disc-O mode and three selectable colors of red, green and blue. Recharging in one and a half hours via micro USB cable (not included) and running up to five and a half hours, the bandana is available in Red or Grey. MSRP $24.99

For more information, watch this short product video.

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Hardware, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

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Norrøna Presents Femund Collection and Expands In-Line Assortments for Spring 2024

Norrøna introduces femund collection and increases hiking, biking and running offerings

OSLO, Norway  — Norrøna, the family-owned Norwegian manufacturer of premium apparel and gear, announces upcoming launches for Spring 2024, including its new femund collection and purpose-built and sustainably minded expansions for in-line collections, skibotn, falketind and senja.

“The research and development strategy behind each of our products is extensive, and a key component of our design process is the invaluable feedback from our passionate customer base and respected ambassador team,” said Jørgen Jørgensen, Norrøna CEO. “Each meticulously crafted piece in our upcoming Spring 2024 collection speaks to the reactions our gear has garnered, from big mountain explorers to everyday adventurers, and we’re looking forward to presenting our new offerings to the larger outdoor community.”

Norrøna’s newest collection, femund, is named after the beautiful and rugged Femundsmarka National Park in central Norway, which is a popular destination for outdoor adventurers.

femund highlights:

femund light Shirt ($149) for men and women

This lightweight and comfortable shirt provides protection from the sun and is designed to perform in warm conditions. The femund light Shirt has a sun protective collar, foldable sleeves with stay-in-place attachments and chest pockets.

femund flex1 lightweight Pants ($179) for men and women
The femund flex1 lightweight Pants are made with a stretchable elastance and recycled polyester to protect legs on hotter days. Key features include: three zippered pockets, thigh vents for increased breathability and an adjustable hem with an elastic cord.

femund cotton Anorak ($249) for men and women

Highly wind-resistant and breathable, the femund cotton Anorak is made of 75 percent organic cotton and 25 percent recycled polyester, and its ideal use is for predominantly dry weather. The high-quality recycled polyester makes the fabric lighter, durable, and quick drying. In addition, it has a PFC-free DWR for improved water repellency.

femund flex1 Board Shorts ($119) for men

Versatile, durable and lightweight, the femund flex1 Board Shorts are great for water sports, with quick drying fabrics and one laminated thigh pocket for internal drainage. Taped seams and laminated hems are built into the shorts to prevent chafing.

skibotn highlights:

skibotn flex1 Shirt ($179) for men

Designed for technical mountain bike rides, this shirt is performance orientated, while maintaining a fashionable aesthetic. Exceptionally comfortable because of the 4-way stretchable fabric, which also provides protection from the sun and elements.

skibotn flex1 Shorts ($159) for men

A short that balances durability, comfort, and is purpose-built for mountain biking. Key features include: a gusseted crotch to avoid chafing against the saddle, a reinforced seat and crotch and a siliconized waist band to keep the shorts in place.

senja highlights:

senja equaliser sleeveless T-Shirt ($85) for women

Built for high-output outdoor activities, this quick-drying sleeveless t-shirt features UPF 15+, micromesh integration for a cool feeling against the skin and anti-odor treatment for use over multiple days without a wash.

senja flex1 Shorts ($99) 4-inch for women, 5-inch for men

The senja flex1 Shorts are a lightweight running short with great mobility and a quick dry time. Running-focused features include: a zippered back lumbar pocket for a phone, side stretch pockets for easy access to nutrition and side slits for enhanced movement.

falketind highlights:

 falketind flex1 light Shorts ($119) for men and women

The lightest falketind shorts in the assortment, the falketind flex1 light shorts are durable enough to handle the most demanding adventures. Key features include: zippered hand and thigh pockets and an adjustable waist buckle.

 falketind equaliser stretch Tights ($129) and Short Tights ($119) for women

The tights and short tights are constructed with Econyl recycled nylons, offering excellent stretch properties for ease of movement. Both tights feature one zippered back lumbar pocket, two thigh pockets and a tunnel under the back pocket for storing a shirt.

In addition to the collection expansions for 2024, Norrøna is launching 80-liter and 65-liter backpacking packs and an assortment of versatile and sustainably made belts.

For more information on the all-new collection launching in Spring 2024, please visit www.norrona.com or contact Rob Steffens at rob.steffens@rygr.us.

Retailers can preview the Spring/Summer 2024 assortment and schedule a line showing with the following sales contacts:

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About Norrøna: In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway´s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: To search for the best in technical advancements and to create the ultimate performance products. Today, four generations later, Norrøna is still a family-owned and run company and a leader in the growing market of sustainable sportswear.

 

Field Station Moab Hosts Stay Out There Fest July 7-9

SANTA BARBARA, Calif. and MOAB, Utah – June 15, 2023 – Field Station, an inspiring and inclusive modern lodging brand for the active outdoor community, is celebrating the launch of its first location in Moab, July 7-9, 2023. Field Station’s Stay Out There Festival is an immersive weekend in Moab featuring climbing and bouldering clinics, gear demos and talks, community rides, sunset hikes, live music, and evening conversations with brands, athletes, and lovers of the outdoors.

Field Station and Stay Out There Fest guests are encouraged to choose their own adventure throughout the weekend, with a variety of workshops and activities being offered. When not out and about, guests can refresh in the Field Station pool with red rock vistas, grab coffee or adult beverages and snacks and food from Little Station Coffee & Kitchen or hang in our lounge with like-minded lovers of the outdoors.

Stay Out There Fest schedule highlights include:

  • FRIDAY, JULY 7
    • 5 p.m. – 8 p.m.: Kick off the weekend at Field Station with Vinyl Deejay, live music, gear talks and giveaways, demos, workshops, food & drink specials and more. (Complimentary)
    • 8 p.m. – 9 p.m.: Moab fireside chat with Adventure Journal’s founder Stephen Casimiro, Moab locals Sam Van Wetter, writer and Adventure Journal contributor, writer Kristina Young, founder of Science Moab, and Ashley Korenblatt, founder of Western Spirit Cycling. (Complimentary)
    • 9 p.m. – 10 p.m.: Field Station After Hours, where guests can roast up s’mores and browse magazines, artifacts, and catalogs from Utah State University’s Outdoor Recreation and Tourism Lab. (Complimentary)
  • SATURDAY, JULY 8
    • 7 a.m. – 1 p.m.: Morning Bouldering and Mindfulness Workshop with Usal® at Big Bend Bouldering Area. $90, reservations required). Includes bouldering equipment grab and go lunch, beverages, and select Usal products to take home
    • 3 p.m. – 7:30 p.m.: A Half-day All-levels Climbing Clinic out in Moab with Black Diamond includes all climbing equipment, food & drink, and select Black Diamond gear to take home. ($110, reservations required)
    • 8:30 p.m. – 10 p.m.: Magic Hour Walkabout hosted by Friends of Arches & Canyonlands. An Ed Abbey-inspired sunset and night walkabout experience with stargazing will cover the history of the Arches National Park, its cultural legacy, flora and fauna and more. (Complimentary, reservations required, limited space)

 

About Field Station Moab (Images available here)

Field Station Moab brings modern lodging, gear shop, rentals, guided experiences, and community all under one roof — closest to the trailhead. Home to Field Station’s first location, its Moab property is located on 2.65 acres at 889 N Main Street, just outside of both Arches and Canyonlands National Parks. Brands featured throughout Field Station Moab include Dometic Outdoor coolers, Black Diamond outdoor equipment and apparel, Outdoor Research clothing and gear, Slowtide bath and pool towels, Picture Organic Clothing, Snow Peak’s outdoor furniture, Wildsam storytelling and local narratives, AllTrails onsite recommendations and curated trail lists, Public Goods bath products, La Colombe Coffee, and Cliford Mervil photography.

 

About Field Station

Field Station, a division of AutoCamp Hospitality Group, empowers all people to get outside with greater comfort, ease, knowledge, and support. Field Station lovingly renovates and upcycles old lodges and motels in prime outdoor destinations to create supportive and sustainable basecamps for exploring nearby natural areas. Field Station will open its second location in early 2024 in Joshua Tree, Calif., followed by additional locations. Visit  fieldstation.com for more information and follow along on Instagram (@field.stn), Facebook (@stayfieldstation), and Twitter (@fieldstn_) for updates.

 

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NetVirta, A Global Fit Technology Leader, Provides Planet-Friendly Solution for Outdoor Industry Brands Looking to Minimize

BOSTON (June 15, 2023) – NetVirta, the world’s leading fit technology provider for medical, retail and sports equipment brands, is targeting the $862 billion outdoor industry with a planet-friendly solution that can dramatically minimize returns. Verifyt®, NetVirta’s mobile 3D scanning app, takes a customer’s complete and unique body shape into account to recommend size in apparel and footwear with the highest degree of accuracy. By implementing Verifyt, outdoor brands can help customers get their size right on the first purchase, thereby minimizing carbon emissions and waste associated with returns.

Consumers simply scan themselves from the comfort of home using their own mobile device, a quick and easy process that takes less than 3 minutes from start to finish. Predicated upon NetVirta’s proprietary 3D body scanning app for medical professionals, the Verifyt app is the only smartphone solution capable of precision 3D scanning the body, feet, and head without special IR/LIDAR cameras, making it compatible with nearly all smartphones.

“With outdoor industry trade shows Outdoor Retailer Summer and OutDoor by Ispo taking place this month, sustainability is top of mind,” said Jeff Chen, founder of NetVirta. “Consumer returns continue to be a challenge in every retail product category, with about 72% of fashion returns being due to poor fit. And these returns do more harm to the planet than you might think – it’s estimated that only 50% of returned items make it back to brands’ physical or digital shelves to be resold, while the rest is either discarded or destroyed.”

Verifyt has been proven to recommend apparel and footwear sizing with accuracy greater than 88%. On average, NetVirta’s brand partners see an 80% decrease in fit-related returns for shoppers using Verifyt, and a 56% decrease in overall return rate. That means less landfill waste and fewer carbon emissions, making a significant positive impact on the planet.

Not only do returns harm the planet and impact a brand’s bottom line, but they also inconvenience the customer.

“The last thing an outdoor enthusiast wants to deal with is an ill-fitting jacket or pair of hiking boots right before they head out on their outdoor adventure. Verifyt technology addresses this issue by eliminating size uncertainty at checkout and improving the overall customer experience,” Chen continued.

Today, NetVirta is working with IMOTANA (custom soccer cleats) and has significantly impacted their return rate. While the industry standard return rate for online footwear brands is around 25%, IMOTANA maintains a return rate of just 5%.

Most recently, NetVirta launched a partnership with Victoria’s Secret, the number one intimates retailer in the United States, to help solve for one of the hardest to fit categories in apparel retail. Through this partnership, Victoria’s Secret enhances its bra fitting experience, giving customers personalized and accurate size recommendations for optimum fit and comfort.

About NetVirta: 

NetVirta is the world’s leading fit technology provider for medical, retail and sports equipment brands, helping customers order the right size with precision 3D body scanning. Since its origins at MIT in 2008, NetVirta has opened offices in Boston and Singapore and has created the world’s only FDA-cleared scanning app, helping clinicians scan medical patients to create custom-fit orthotics and prosthetics. In 2019, NetVirta released Verifyt® to help apparel and footwear brands reduce returns and improve customer satisfaction and loyalty with personalized size recommendations. NetVirta works with some of the biggest names in retail, sporting equipment, and medical including Victoria’s Secret, Riddell, Orthomerica, IMOTANA and Tecnica, among others. For more information, please visit www.netvirta.com.

RECCO Focusing on 40 Years of Outdoor Safety

Stockholm, Sweden – (June 15, 2023) – Founded in 1983, RECCO is commemorating 40 years of searchability and innovation in the search and rescue space. The RECCO system has changed drastically since its first iteration, but the brand’s mission has stayed the same — to make more outdoor enthusiasts searchable to rescuers, no matter the activity, location or season.

The RECCO system was created after founder Magnus Granhed was involved in the rescue operations after a tragic avalanche in Åre, Sweden in 1973, where one of his friends was buried. Frustrated by the primitive methods at the time for locating buried victims, the idea for RECCO was born.

His frustration after the accident motivated Granhed to start speaking with professional rescuers in the Alps to better understand how the search process worked in case of an avalanche: “I understood early that an electronic solution was the way to go,” he recalled.

Development started as part of an exciting research project at the Swedish Royal Institute of Technology. Tests were carried out with professional rescuers such as Bruno Jelk, Head of Mountain Rescue in Zermatt at that time, and Beat Perren, founder of Air Zermatt. Their widespread knowledge and experience from hundreds of avalanche accidents provided valuable input to further develop the technology behind the two-part system consisting of a detector that sends out a signal and is used by professional rescuers, and the reflector that bounces back the signal and which is integrated in outdoor products. The first prototype was finalized in the early 1980s. In 1983, 40 years ago, the company called RECCO was founded.

The RECCO system offers a solution to quickly locate outdoor enthusiasts equipped with rescue reflectors. Both detectors and reflectors have been refined and improved over the years. The first detector, the R1, had a weight of about 44 pounds. Today’s detector, the R9, weighs about 1.9 pounds.

RECCO SAR Helicopter Detector – Broadening the market 

In 2016, RECCO created another ground-breaking innovation. After several years of development, a helicopter-carried detector was introduced, designed to search large areas faster year-round. The same technique that had been used only for avalanche rescue is now used to locate people that are lost or in distress while participating in several outdoor activities such as hiking, biking, hunting or trail running. 

The evolution from a winter to a year-round system has spurred additional investment in the testing and the introduction of new reflectors. Durability requirements are very different if you compare hiking shoes and ski pants, for example.

Development with focus on sustainability

Testing in the lab and the field has always been important for the development of the RECCO system, especially as the technology has broadened in scope from winter to year-round activities. There is also a strong focus and commitment to sustainability when developing new reflectors. Sustainability is paramount when choosing materials and production methods. In order to be a reliable partner for rescue teams worldwide, the development of user-friendly detectors will remain important in parallel with making more people searchable. These two elements remain as equally important today as they were 40 years ago.

To learn more about RECCO’s history and technology, check out this video for more information.

RECCO reflectors are integrated into outdoor clothing and equipment such as helmets, backpacks and hiking shoes from over 150 brand partners including Jack Wolfskin, Arc‘teryx, Helly Hansen, Patagonia, POC and more. For more information, please visit RECCO.com. 

About RECCO

RECCO® advanced rescue technology makes outdoor enthusiasts searchable to rescuers in case of an avalanche accident or when lost in the outdoors. The technology builds on a two-part radar system. Rescuers carry RECCO® detectors that send out search signals which are echoed by RECCO® reflectors, carried by the user. RECCO® detectors are used worldwide at more than 900 ski resorts and mountain rescue organizations in 32 countries. RECCO® reflectors are integrated into select apparel, helmets, protection gear and boots manufactured by more than 150 leading outdoor brands. RECCO AB was founded in 1983 in Sweden and is owned by its founder Magnus Granhed and the publicly traded investment company Traction AB (listed on OMX Nordic Exchange Stockholm). More info at recco.com.

LEKI Introduces First Ever Trekking Pole Made from Hemp, Focusing on a Future in Sustainability and Responsible Manufacturing

BUFFALO, NY (June 15, 2023) – LEKI, a leader in innovative skiing, trekking and trail running poles for 75 years, proudly introduces the Hemp One Vario, the first ever trekking pole made from sustainable organic material. The pilot program consists of 250 pairs of poles manufactured entirely by hand in Europe, with the hemp grown and harvested in the Swabian Alb region just a few miles from the LEKI headquarters in Kirchheim, Germany, and assembly conducted in LEKI’s own factory in the Czech Republic.

The entire concept of the pole is designed with the use of organic materials across multiple components from grip to shaft to basket. “The Hemp One Vario is the first pole that consistently pursues the use of organic materials as a replacement for aluminum and carbon,” says Matthias Hatt, CEO of LEKI. “With this project, we have taken a big step forward in developing sustainable technologies through fundamental research and we see a lot of development potential for the future.”

Raw hemp fibers are twice as strong as steel and hemp bends and mends approximately six times better than steel. The sustainable aspects of hemp are tremendous compared to other natural ingredients: it requires little water or land area and it nourishes the soil, enabling more secure and renewable harvests. While weighing slightly more than carbon and aluminum poles by just a few ounces, the Hemp One Vario’s sustainable properties and strength to weight ratio offset this and are groundbreaking in terms of responsibly replacing materials and components used in the traditional manufacturing of hard goods.

LEKI first introduced the Hemp One Vario at ISPO last month and won the ISPO Award 2023, quoting the ISPO Award Jury: “LEKI is embarking on an exciting new path with the Hemp One Vario. The consistent sustainable approach, incorporating regionally renewable raw materials, can be described as a flagship project. Such innovations enrich the outdoor market on its way towards a resource-efficient and more sustainable future.”

The Hemp One Vario will initially be sold this year as a limited series program through Globetrotter stores in Europe and will expand to distribution in the U.S. in summer 2024.

Hemp One Vario (MSRP: $275)

  • Shaft: 100% hemp fibers with resin
  • Grip: Core 25% hemp fibers / CorTec surface with natural cork content
  • Strap: 100% natural linen flax fibers (made in Germany)
  • Basket: 25% hemp fibers
  • Length: 110-130cm
  • Adjustment: SpeedLock Plus
  • Shaft Segments (2): 18/16 mm
  • Weight: 290g / 10 oz per pole

 

About LEKI 

Founded in 1948, LEKI is the leading manufacturer of Skiing, Trekking and Trail Running poles and gloves that are German engineered and mostly produced in the company’s Czech Republic factory. This in conjunction with extensive research and independent testing make the best products featuring quality, value and technology. LEKI equips over 1,000 of the world’s best athletes and brand ambassadors in the disciplines of alpine skiing, cross-country skiing, biathlon, trail running, ski mountaineering, mountain guiding and alpine climbing. Headquartered in Buffalo, NY, LEKI USA, Inc. is the sole distributor of LEKI brand products in the United States. For more information please visit https://www.leki.com/us/.

 

Outdoor Industry Association Launches Clean Chemistry and Materials Coalition to Guide Industry Away from Forever Chemicals

New member program, working group, and consulting service to support phase-out of harmful chemicals through scalable plans, supply chain solutions, and timely advocacy 

 

BOULDER, CO (June 14, 2023) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today proudly announces the launch of its new Clean Chemistry and Materials Coalition (CCMC), a comprehensive program, working group, and consulting service to provide OIA members with strategies, scalable action plans, and solutions for thoughtfully phasing out PFAS and other harmful chemicals from their products and guide members through complicated sustainability regulations across the country.

CCMC is designed to support outdoor retailers, brands, manufacturers, and distributors each in a way that’s unique to their product category and life stage. The central purpose of the program is to help OIA members balance financial and product management risks while eliminating and replacing materials, delivering transparency to supply chain, recycling, and emission disclosures. It will also inform members of future chemical and sustainability compliance laws and regulations that are likely to impact the outdoor industry.

“For the outdoor industry, the path towards phasing out forever chemicals includes finding safer replacement materials that don’t sacrifice performance,” said Kent Ebersole, President of OIA. “Recently, many leading outdoor brands have become committed to phasing out PFAS, and members like REI, Keen, and Patagonia are already supporting the cause by screening products for PFAS and eradicating toxic materials from their own product lines. With the new CCMC, OIA looks to catalyze even broader compliance by bringing the entirety of our industry to the forefront of this vital chemical phase-out,” added Ebersole. 

“Our sustainability commitment has always been about balance as well as urgency, increasing the ability of our members to reduce harm, apply safe alternatives in the supply chain, and become a climate positive industry by 2030,” said Sarah Rykal, Director of Sustainable Business Innovation at OIA. “We are here to support members as they navigate and innovate on sustainability practices and continue to build consumer trust in, and loyalty to, their favorite outdoor brands and gear. For a problem of this nature, OIA is all in. We are investing in this program to share our collective resources and expertise so outdoor companies don’t have to invest in costly but valuable new sustainability measures alone.”

OIA will work to share execution plans in the form of legislative and technical resources, a roadmap of market and product restrictions by state, as well as complicated compliance timelines so that all members can comply with legislation with minimal impact and reduced risk to their hard and soft goods businesses. OIA members will also have access to CCMC technical and legislative experts for further consultation on custom approaches, including toolkits for testing thresholds, research on alternative materials, and critical information on how to identify and phase out harmful chemicals from the supply chain. Additionally, members are invited to participate in monthly working group discussions hosted by industry leaders and experts to learn more on driving existing and future strategies for chemical action. The member-led working groups will be set up to offer further guidance on crucial topics like ongoing supply chain management and testing, chemical testing labs and methods, templates, and talking points for engaging with suppliers, inventory management and disposal, consumer messaging, and marketing best practices. 

“Whether our members are just starting out on the trail or cresting the summit to PFAS elimination or other sustainability measures, the CCMC is poised to provide timely, user-friendly information and ‘getting started’ insights for the industry at large,” added Ebersole. “Together we can create more sustainable practices to ensure the outdoor industry is successful for the health of business, people and the planet.”

To learn more about the Outdoor Industry Association’s Clean Chemistry and Materials Coalition, please visit OIA’s website.  

 

About Outdoor Industry Association  

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration and opportunities for collective action. For more information, visit outdoorindustry.org

MSR Welcomes New Product Line Manager for Stoves and Cookware

SEATTLE, Wash. (June 14, 2023) – Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and VARILITE, announced today the hire of John Park as its new Product Line Manager for MSR Stoves and Cookware. In this role, Park will be responsible for product line strategy and drive product development for the outdoor equipment brand.

Park will oversee the development and operations of MSR’s range of award-winning camping and backpacking stoves and cookware helping the brand stay true to its mission of more than 50 years: Build better, safer and more reliable outdoor equipment with the goal of unlocking great adventures. Park brings more than 12 years of experience to his new role at MSR and was most recently the General Manager at Kovea, where he oversaw brand and product development and had a key role in developing the Kovea brand in the U.S.

“We are excited to welcome John to the Cascade Designs team,” said Kalon Pilmanis, Cascade Designs’ VP of Product Development and Product Line Management. “John’s expertise in the camp cooking market and extensive experience in product development adds considerable value to our team and will help to ensure the growth of the MSR brand.”

“I’m thrilled for the opportunity to work for Cascade Designs and believe my experience working with gas stoves will lend well to my work with MSR,” said Park. “I look forward to helping the brand and its products to develop.”

Responsible for the line plan strategy, new product launches, and on-going product support; Park will be driving product development and projects, informing design and project goals and supporting the go-to-market strategy with product development, marketing, and sales. He’ll also be managing product quality, warranty and coordinating with regulatory agencies to ensure all MSR stoves and cookware are safe for consumers.

For more information about Cascade Designs, please visit: https://www.cascadedesigns.com.

About Cascade Designs®
For 50 years, Seattle-based Cascade Designs, Inc. and its brands, Therm-a-Rest®, Mountain Safety Research® (MSR), Platypus®, SealLine®, PackTowl® and VARILITE, has led the outdoor industry in designing innovative, useful and long-lasting equipment, manufacturing the majority of products in their Seattle, WA, and Reno, NV, U.S.A. and Cork, Ireland facilities. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove from MSR®, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information, please visit: www.cascadedesigns.com.