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UYN Athlete, Omar Di Felice, Becomes First Italian to Win Trans Am Bike Race in Yorktown, Virginia

June 27, 2023

Media Contact

Marni Illman, CGPR

MARBLEHEAD, Mass. (June 27, 2023) – Italy’s UYN® (Unleash Your Nature), a global leader in sustainable technical apparel, footwear and accessories, today announced its athlete, Omar Di Felice, won first place in the U.S. Trans Am Bike Race, becoming the first Italian cyclist to win in the race’s history. Competing against 47 elite athletes, beginning June 4 from Astoria, Oregon, Di Felice embarked on an 18-day, 10-hour, and 13-minute journey to reach the finish line in Yorktown, Virginia on June 22. He rode nearly 4350 miles through 10 states.

The Trans Am Bike Race is known for its demanding and unique nature requiring participants to compete without any team support, planning their race strategy that includes meticulously calculating their rest periods in order to maximize their performance.

“Omar Di Felice’s journey stands as a testament to the human spirit and unwavering commitment to achieving extraordinary feats,” said UYN Head of Communications, Mattia Bazzoni. “UYN extends its heartfelt congratulations to Omar for his groundbreaking achievement, as he etches his name into the annals of cycling history. He truly is a ‘UYNNER’.”

Di Felice wore the following UYN products:

“The support of UYN functional apparel proved to be crucial to Omar’s victory,” continued Bazzoni. “The Trans Am Bike Race subjected participants to a wide range of extreme weather conditions, including scorching heat up to 104°F, chilling nights, and violent rainstorms. Omar skillfully combined UYN’s technical layers, allowing him to travel through many diverse landscapes while maintaining a stable body temperature and optimize his performance throughout the race.”

About UYN, a Trerè Innovation Company

Trerè Innovation was founded in 1950 in Asola, Italy producing only stockings by Luigi Redini, father of today’s CEO, Marco Redini. Today, it is respected for its next generation sustainable technologies in design and manufacturing. The company’s Academy for Research and Engineering in Apparel and Sports (AREAS), its 38,000 sq. ft. state-of-the-art testing facility, enables Trerè Innovation to engineer best-in-class fabrics, subjecting them to the toughest tests in a climate wind tunnel, a rain room and a cold chamber.

In 2018, Trerè Innovation introduced UYN (pronounced “win”), “Unleash Your Nature” apparel, footwear and technical socks for running, winter sports, outdoor and cycling. Today, national ski teams use the brand’s base layers including Austria, China, Czech Republic, France, Great Britain, Italy, Slovakia, Slovenia and Spain.

In addition to UYN, Trerè Innovation manufactures private label products for iconic global brands including Christian Dior, Harley-Davidson, PUMA and Rossignol, among others, and owns TITICI®, a premier bike brand that has carbon fiber models for road, gravel, mountain and electric biking. Today, UYN has 10 stores in Italy, one store in Germany, and has plans to open a store in Boston, Massachusetts, two stores in the U.K. as well as 20 more locations throughout Europe. Trerè Innovation and UYN have won over 570 international awards and competitions for innovation, quality and functionality since Trerè Innovation’s founding in 1950. Trerè Innovation is also a licensed manufacturer and distributor of Franklin & Marshall, Jeep, and Replay brands.

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