CHICAGO (Feb. 27, 2024) – IMBOX Protection, the world’s only in-store footwear protection technology, today announced it is expanding its partnership with SNIPES, a leading global sneaker retailer, following a successful pilot program in the United States. SNIPES will extend its offering of IMBOX Protection systems to 40 locations nationwide.
Primus Retains New Representation in Canada
LOUISVILLE, Colo. (Feb. 27, 2024) — Primus, the Swedish cooking equipment brand, announces changes in its Canadian representation. Rock Gear Distribution, the exclusive Canadian Distributor for Primus-Silva Sweden AB, has reached new agreements with its existing Silva sales agencies to now represent Primus as well. Carrell Agencies, Move Sales, The
Orvis Names Colorado High-country Educational Treks 2024 Breaking Barriers Award Winner
MANCHESTER, Vt. (February 27, 2024) —Dominic Lucero, angler, outdoor educator, and founder of Colorado Treks, has been recognized by outdoor retailer Orvis with its Breaking Barriers Award for 2024. “Orvis created the Breaking Barriers Award in 2015 to recognize the individuals or organizations going above and beyond to bring new
Norco Factory Racing Rider Gracey Hemstreet Makes History at Red Bull Hardline Tasmania
VANCOUVER, Febraury 26, 2024—Norco Factory Racing rider Gracey Hemstreet was the biggest story of the Red Bull Hardline race in Tasmania last weekend, after becoming the first-ever female rider to complete the entire Hardline course. At just 19-years-old, the young Canadian’s fearless performance secured her the title of fastest woman
Wiley X Releases New Eyewear with the Founder and Recon
FRISCO, Texas (Feb. 26, 2024) – Wiley X, the global pioneer and leader in premium protective eyewear, is proud to release two exciting new models of eyewear that are now available online and through select retailers: the Founder and the Recon. Designed and assembled at the company’s headquarters in Frisco,
MYSTERY RANCH and Vallfirest Unite to Increase Availability of Wildland Fire Management Solutions in the EU
[Bozeman, Montana – February 22, 2024] – MYSTERY RANCH, pioneer of pack innovation with a legacy of load-bearing excellence and uncompromising comfort, is proud to announce its partnership with Vallfirest in a shared mission to contribute to global wildland fire management solutions. Through this partnership, MYSTERY RANCH firefighting products will
Gregory launches category-defining Alpaca Gear Organization Collection
SALT LAKE CITY (Feb. 22, 2023) – Since Gregory’s inception, the brand’s biggest goal has been to bring more people outdoors – leading to the natural next step in Gregory’s evolution, the creation of the Alpaca Gear Organization Collection. The Alpaca Gear Collection – which includes a Tote, Basket, Box,
REI Co-op adventure travel adds 10 new trips to meet demand for most popular destinations and buys property near Grand Canyon to build signature camp
SEATTLE – Leading adventure travel operator REI Co-op added 10 trips as part of its expansion to meet demand of its most popular destinations and introduced new itineraries to California’s wine country, Maine’s 100-Mile Wilderness, the Pacific Northwest and more. At the same time, REI purchased 20 acres near the Grand
onWater Fish Unlocks Fishing Access for All™ As Rebrand Signals Companies’ Evolution to champion self-reliant anglers and conservation.
Boulder, CO – February 26, 2024 – Breaking down barriers to entry and fostering self-reliance on the water, onWater Fish, the all-in-one fishing app, just made a bold statement with a game-changing move: offering free public land data to all anglers, regardless of experience or target species. This move underscores
GORE-TEX Kahtoola Uphill Event Sets New Milestones, Raising Over $77,000 for Environmental Education
Flagstaff, Ariz. (Feb. 21, 2024) – Kahtoola is thrilled to announce that its 17th annual GORE-TEX Kahtoola Uphill event, held on February 10, 2024, has once again surpassed previous records, raising over $77,000 for local nonprofit Friends of Camp Colton’s environmental education programs. This year’s event at Arizona Snowbowl saw
P448 Debuts P448 x Vibram, Featuring Vibram Ecostep Natural Soles with 90% Natural Biobased Elements
NEW YORK CITY (Feb. 21, 2024) – P448, the Italian streetwear brand known for its master artisans and hand craftsmanship, is partnering with Vibram, the leader in high-performance soles for outdoor, recreational, work and fashion footwear, to debut the P448 x Vibram Eco-Friendly capsule February 21, 2024. Part of its Project Sustainability, the line for
Norrøna Ambassador Sets World Record for the Fastest Trek to the South Pole
OSLO (Feb. 21, 2024) — Norrøna ambassador and French polar explorer Vincent Colliard has set a new world record for the fastest solo and unsupported trek to the South Pole from Hercules Inlet. He covered 1140km in 22 days, 6 hours and 8 minutes, breaking the previous world record by
Mission Mountain Launches the World’s First Pets-Friendly Tent On Kickstarter
Today, Mission Mountain, a trailblazing force in the outdoor industry, launches its latest life-changing product on Kickstarter — Pawsible, the world’s first tent for camping with pets. Pawsible is a 2-in-1 pet-friendly tent and offers a whole new camping experience for outdoor pet lovers to travel with pets cleaner, cozier,
MSR launches ParadigmTM bindings on Explore Series snowshoes for Fall 2024
Seattle, Wash. (February 20, 2024) – Today, Mountain Safety Research (MSR) announces the launch of new ParadigmTM bindings on their Explore Series snowshoes, as well as new colorways, available Fall of 2024. The Explore Series snowshoes are designed for intermediate to advanced-level snowshoers exploring intermediate to technical, variable terrain, in
Jetboil® Sparks Strategic Partnership with Darby Communications
February 20, 2024 — Racine, WI — Jetboil®, the world’s leading innovator of outdoor cooking systems, proudly announces its partnership with Darby Communications, a PR and digital marketing agency specializing in the outdoor, active lifestyle, and hunt/fish markets. Effective immediately, Darby Communications will serve as Jetboil’s PR agency of record,
Every Man Jack Teams Up with Big City Mountaineers to Empower Youth Through Time Spent Outdoors
ARVADA, Colo. (February 20, 2024) – Big City Mountaineers (BCM), a leading provider of wilderness experiences for youth in the outdoors for more than 30 years, announces an incredible partnership today with Every Man Jack. Every Man Jack is kicking off 2024 by supporting BCM’s Adventure for Someone fundraising campaign
Life Time and Flanders Classics to Designate First-Ever UNBOUND Gravel Qualifier Event
Vilvoorde, Belgium, (Feb. 16, 2024) – Life Time (NYSE: LTH) is collaborating with Flanders Classics to designate the first-ever qualifier event in the 20-year history of the iconic Life Time UNBOUND Gravel. Set for Aug. 9-11, 2024, Heathland Gravel takes place in Maasmechelen, Belgium and exemplifies the same standard set
Anon and Fragment Team Up for Limited-Edition M4 Goggle
BURLINGTON, VT. (Feb. 16, 2024) — Anon, a leading innovator in snow helmets and goggles, is excited to launch its latest collaboration with Hiroshi Fujiwara and Fragment Design. Following the success of their first collaboration in 2022, the brands have teamed up again to design a limited-edition M4 goggle. The M4
Slim Pickins Outfitters Moves to Mingus, Bringing Outdoor Gear Shop to Owners’ Hometown
Mingus, Texas – February 15, 2024 – Today, Slim Pickins Outfitters, the first Black-owned outdoor gear shop in the nation, announced its relocation from Stephenville, Texas, to Mingus, Texas, to be closer to the personal residence and community of its owners, Jahmicah and Heather Dawes. The new location will open
Tailwind Nutrition announces 2024 sponsored athlete team
DURANGO, Colo. (Feb. 15, 2024) – Tailwind Nutrition announces its 2024 Tailwind Athlete Team which includes 21 athletes whose specialties range across the spectrum of endurance sports. The team includes Tailwind athlete and ultrarunning icon Courtney Dauwalter, who last year won the Western States 100, Hardrock 100, and Ultra Trail