Louisville, Colo. (April 23, 2025) – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, has been named the official training platform for five Life Time endurance events, including the legendary Life Time Leadville Trail 100 Run presented by La Sportiva. Additional events include the Life Time Rad Dirt
RALEIGH, N.C., April 17, 2025—Shibumi the brand behind the world’s most innovative, wind-powered beach shade is leveling up the art of lounging with its first ever beach chair. Designed for effortless comfort and portability, this marks a natural evolution for Shibumi, whose shades have been redefining beach days for years.
Boulder, Colo. (April 17, 2025) — Backpacker’s Pantry, the Boulder-based, family-owned producer of gourmet adventure meals, and its sister brand Astronaut Foods, known for its iconic freeze-dried space treats, are proud to participate in The Conservation Alliance’s Spring 2025 We Keep It Wild campaign. From April 17 to 23, both
NASHVILLE, Tenn. (April 16, 2025) – At a gathering designed to energize conversations between retailers, brands, and all levels of the outdoor industry, Switchback Spring will open with a conversation between Jim Weber, former CEO of Brooks, and Melanie “Mel” Strong, founding partner at Next Ventures, a health, sports, and wellness venture
Greenville, SC — April 15, 2025 — The Landmark Project, a Greenville-based company known for its design-driven outdoor-inspired apparel and accessories, proudly announces a banner year in its commitment to conservation and ethical leadership. In 2024, the company contributed an unprecedented $311,563.56 to various conservation and community initiatives, marking its
Washington, D.C. (April 15, 2025) — In a recent letter to Congress, Outdoor Alliance and 74 partners representing the outdoor recreation community addressed the issue of insufficient funding for outdoor recreation on America’s public lands. This issue has been compounded by recent hiring freezes and widespread layoffs at the Forest
Outdoor Industry Associations’s 2025 Outdoor Retail Sales Trends Report reveals shifting consumer behavior and sales patterns FOR IMMEDIATE RELEASE BOULDER, CO (April 15, 2025) — Outdoor Industry Association (OIA) today released its 2025 Outdoor Retail Sales Trends Report, showing a modest 1% rebound in outdoor retail sales in 2024, totaling
Wiley X continued its strong partnership with Boot Campaign at the 4th Annual Boots & Barrels Clay Shoot, held on March 7th in San Antonio, TX. For the second consecutive year, Wiley X made a significant contribution by donating high-performance eyewear and sponsoring the event with a four-person shooting team.
Bloomington, Minn. (April 10, 2025) – Salsa Cycles will launch four new mountain bikes and eMTBs at the 2025 Sea Otter Classic in Monterey this week. The brand is proud to introduce the Spearfish Carbon endurance XC, Blackthorn Carbon 125 trail and145 all-mountain and Notch Carbon eMTB. The launch is
April 10, 2025 – Albany, OR – Backcountry dining gets a flavor boost with Mountain House’s two new protein-packed recipes: Cheesy Beef Enchilada Bowl and Korean-Inspired Beef. Known for convenient, high-quality freeze-dried meals, Mountain House brings bold, global flavors to adventurers and preparedness pros alike, providing nutritionally rich meals with
VUARNET UNVEILS NEW HORIZONS From the slopes of the French Alps to the decks of sailors, Vuarnet has long been synonymous with performance-driven eyewear. The new HORIZON collection reimagines this legacy, drawing inspiration from the brand’s ARCTIC collection while embracing the cutting edge of contemporary design. With a commitment to
(Minneapolis, MN // April 10, 2025) – Cold, the sustainability management platform that leverages AI to streamline compliance for leading outdoor and apparel brands, and Outdoor Industry Association (OIA), a member-based collective of business leaders, climate experts, policy makers, and outdoor enthusiasts, today announced an official partnership to bring Cold’s solution to
JACKSONVILLE, N.C. and CARRBORO, N.C. (April 9, 2025) — Fleet Feet, the largest franchisor of run specialty stores, today announced the opening of its newest store in Jacksonville, N.C., on April 16. Fleet Feet Jacksonville is located at 1154 Western Blvd., in the Westwood Village Shopping Center. This marks the
April 8, 2025 – Boulder, CO – Skratch Labs, the Boulder-based leader in performance nutrition, debuts its newest flavor: Cinnamon + Oatmeal Energy Bar. Created to power athletes through long training sessions and recovery days alike, this bar delivers steady, sustained energy from a balanced mix of carbohydrates, fats, and
BOULDER, Colo. (April 8, 2025) – United by a shared value for climbing access and conservation, Access Fund and Wild Country are coming together for a limited edition product collaboration to help raise awareness and funds to protect climbing areas in the U.S.—ensuring a future where climbing areas are open,
COALVILLE, Utah (April 8, 2024) — Escapod, manufacturer of high-performance off-road teardrop trailers, today launches the TOPO2 MTB, the world’s first purpose-built camper designed specifically for mountain bikers. This innovative, all-season trailer combines Escapod’s award-winning design with specialized features tailored for cyclists, creating the ultimate easy-to-tow base camper for adventure
Talamona, Italy (April 8, 2025) – MET Helmets, the Italian-based helmet manufacturer founded in 1987, is unveiling three new mountain bike styles for Spring/Summer 2025 with a focus on superior ventilation, safety, comfort, and design. The marquee helmet in the lineup, which launched in mid-March, is the new MET Revo
[SALT LAKE CITY, UT] – April 7, 2025 – Black Diamond Equipment, a pioneering force in climbing and outdoor equipment, is proud to introduce BD HEX: a limited-edition apparel collection and multimedia platform in collaboration with Bobby Vannoy, Founder of SOHI Studios. BD HEX represents a fresh take on the
BOULDER, CO (April 3, 2025) —Newly announced tariffs will make it more expensive to make and sell outdoor gear in the U.S., hurting American businesses, workers, and consumers, says Outdoor Industry Association. The outdoor industry is a key economic engine in the U.S., generating $1.2 trillion in consumer spending and
Lehigh Valley, Penn., (April 3, 2025) – Gran Fondo Hincapie has created spectacular cycling experiences for over 13 years, and its Lehigh Valley, Penn. event, now in its fourth consecutive year, will take place on May 31. Registration is now open and participants who register by April 13 will get