SEATTLE – Specialty outdoor retailer REI Co-op will relocate its Eugene, Oregon store in early 2026. The co-op will move to Oakway Center, an established shopping destination centrally located in the city. The larger store will feature broader footwear, cycling and camping departments. “We’ve proudly served the Eugene community for more than three decades

DENVER, Colo. – January 30, 2025 – The Outside Summit is thrilled to announce its return in 2025 with a slate of featured speakers that includes some of the biggest names in the outdoor industry. As part of the larger Outside Festival, the Summit brings together key stakeholders, career veterans,

MAMMOTH LAKES, Calif. — January 30, 2025 —  Following a landmark 2024 event that drew nearly 2,000 runners from 22 countries and 40 states—with 47% female participation—mammoth trailfest. has entered into a new multi-year partnership with Craft Sportswear. This collaboration signals an exciting new chapter for the celebrated trail running

Jan. 30, 2025 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain gear, today unveiled the Prodigio Max, a highly cushioned trail shoe with an innovative midsole that changes the game for maximalist footwear. Engineered to combine comfort and responsiveness with technical performance, the Prodigio Max is built

Cotopaxi, L.L.Bean, New Balance, Patagonia, REI Co-op, W.L. Gore & Associates, Global Efficiency Intelligence, and OIA Collaborate to Drive Industry-Wide Emissions Reductions  BOULDER, CO [Wednesday, January 29, 2025] — Cotopaxi, L.L. Bean, New Balance, Patagonia, REI Co-op, W.L. Gore & Associates, Global Efficiency Intelligence, and Outdoor Industry Association (OIA) proudly

Vuarnet, the legendary French eyewear brand, is proud to unveil the new “IT’S A VUARNET DAY” brand relaunch campaign for Fall Winter 2024 – 2025. It celebrates the brand’s iconic tagline originally coined during the Los Angeles 1984 Summer Olympics. This bold initiative celebrates a renewed commitment to adventure, style,

BORÅS, Sweden – January 23, 2025 – Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports apparel and footwear, is proud to welcome nine outstanding athletes to its Elite Run Team. The new team members bring unparalleled talent, drive, and passion to Craft’s

PORTLAND, Maine (January 22, 2025) – Switchback Spring, the education and business gathering for the outdoor industry community, has opened attendee registration for the event taking place June 16-18, 2025, in Nashville, TN. Registration is open to retailers, media, and outdoor industry professionals. To register and secure housing for Switchback Spring visit this

ANGELS CAMP, CA — OARS is proud to announce the release of A Guide to Fighting for Wild Rivers, a new film that is both a tribute to the Yampa River in northwest Colorado and an inspiring call to action for river conservationists around the globe. The 10-minute film will

Park City, UT, USA – Pret Helmets (“Pret”), a global leader in the design, marketing, and distribution of innovative ski and snowboard helmets and goggles, is pleased to announce the appointment of Mark Cavanaugh as its new CEO, effective immediately. “Building brands, forging authentic partnerships, and empowering companies to reach

SALT LAKE CITY (Jan. 17, 2025) — PHANTOM Glide, the permanent, single-application base treatment for skis and snowboards, is partnering with a number of high-profile resorts and brands in the ski industry in 2025 to enhance the experience of skiers and snowboarders while also reducing their environmental impacts. On the

BUFFALO, NY (January 16, 2025) – LEKI, a leader in innovative skiing, trekking, and trail running poles, announces the appointment of Scott Park as national sales manager. Park will oversee all sales operations for LEKI’s summer and winter collections in the U.S., working closely with General Manager Chris O’Donoghue and

Greenville, S.C., (Jan. 16, 2025) – Gran Fondo Hincapie has been creating cycling experiences for over 13 years and today announces the official courses for their Merced, Calif. event, the only West Coast and gravel event of the Gran Fondo series. Taking place on March 15, and in partnership with

PORTLAND, Maine (January 15, 2025) –  Switchback Spring, the education and business gathering for the outdoor industry community, has received a wave of brand commitments ahead of registration opening next week. The initial agenda has also been released for the event taking place June 16-18, 2025, in Nashville, TN. “What we’re hearing

AMSTERDAM, Netherlands (Jan. 14, 2025) – VALLON, the independent and family-owned eyewear brand that blends timeless style with cutting-edge performance, has named Verde Brand Communications as its agency of record, effective January 2025. This partnership will help VALLON expand its brand presence in North America and further connect with the

COEUR D’ALENE, Idaho – Jan. 14, 2025 – Selkirk Sport, a leader in pickleball innovation, today announced the launch of its pickleball-specific court shoe line, completing its head-to-toe offering. After more than three years of rigorous testing with an advisory team of 3,500 professional players, coaches and key ambassadors, Selkirk

Innovative Ultralight Tent Fabric Delivers Superior Waterproofing and Sustainability Without Harmful Chemicals STEAMBOAT SPRINGS, CO – Big Agnes, a leader in innovative outdoor equipment, today announced its next evolution in sustainable ultralight equipment with the launch of its revolutionary HyperBead™ fabric technology. Embodying the brand’s commitment to performance, sustainability and

Lake Oswego, OR (January 14, 2025) – May we have your attention, please? Yakima is thrilled to stand up with the rebranding of its revamped vehicle awning line, introducing the new name OverNOut as replacement for its previous “SlimShady” and “MajorShady.” titles. This change not only reflects Yakima’s dedication to

STAMFORD, Conn. — (January 10, 2024): LOWA Boots, the global footwear brand known for over 100 years of hand-crafted European heritage, today announced it is expanding its sales and marketing teams in the United States. Midwest Outdoor Sales will now cover key territories across Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan,

BURLINGTON, N.C. and CARRBORO, N.C. (January 10, 2025) — Fleet Feet, the nation’s leading franchisor of locally owned run specialty stores, will open a new location in Burlington, N.C., on Jan. 10, 2025, at 3816 Rural Retreat Road. This will be the third Fleet Feet store owned by John and