OLYMPIA, Wash., PUYALLUP, Wash. and CARRBORO, N.C. (Dec. 26, 2024) — Fleet Feet, the largest franchisor of run specialty stores, has announced the acquisition of two key locations in Olympia and Puyallup, Washington. Following the retirement of South Sound Running founders Greg Klein and Joan Marchioro, Wade and Julie Pannell

SOUTHPORT, Conn.  – Dermatone, a trusted leader in skincare and sunscreen since 1981, introduces Lips & Face Biodegradable Glitter Kits, a skin care collection combining creativity, and effective skincare for outdoor enthusiasts and sports fans. Priced at $15.99, this kit uses eco-friendly glitter that biodegrades naturally and is available at

Washington, D.C. (Dec. 19, 2024) — Following a 10-year advocacy campaign to modernize outdoor recreation policy, today the U.S. Senate passed by unanimous consent the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE) Act, a first-of-its-kind bipartisan package that improves outdoor recreation on America’s public lands and waters. The EXPLORE Act

STOCKHOLM, Sweden (Dec. 19, 2024) — RECCO, a leading manufacturer of advanced rescue technology, has announced a placement of a helicopter detector in Newfoundland, Canada. Operated by Newfoundland Helicopters in Deer Lake, this new addition will support Gros Morne National Park Visitor Safety and Provincial Search and Rescue (SAR) teams

FOR IMMEDIATE RELEASE Thursday, December 19, 2024 BOULDER, Colo. —  In a major step toward expanding outdoor recreation opportunities across the country, the U.S. Senate has passed the Expanding Public Lands Outdoor Recreation Experiences Act (EXPLORE) Act. This initiative, led by Senator Joe Manchin (I-W.Va.), represents a significant milestone in efforts

BOULDER, Colo.  (December 19, 2024) – Outdoor Industry Association (OIA) applauds the bipartisan reauthorization of the Economic Development Administration (EDA). The EDA, a federal agency focused on promoting economic growth and job creation in communities across the country, plays a crucial role in supporting the outdoor recreation economy.  For the

BIRMINGHAM, Ala. (December 17, 2024) — Moultrie, the leading innovator in trail camera and feeder technology, embarked on a unique employee experience with its first-ever “Field to Fork” event, hosted in partnership with the National Deer Association (NDA), designed to introduce first-time hunters to the art and tradition of deer

SALT LAKE CITY (Dec. 11, 2024) — DPS Skis, the U.S.-based ski manufacturer known for pioneering aerospace-grade carbon technology, announces Pisteworks®, a dramatic redefinition of the alpine carving ski. Pisteworks® represents the first, full carbon fiber on-piste ski from the carbon ski experts, DPS. The characteristics of carbon—lively recovery, efficient

SALT LAKE CITY – December 11, 2024 – Black Diamond Equipment®, a global leader in climbing, skiing, and mountain sports apparel and equipment, establishes the first-ever benchmarks for recycled aluminum content in climbing hardware and trekking poles via verification from UL Solutions. This initiative demonstrates that Black Diamond’s sustainability claims

Morrisville, Vt. (Dec. 11, 2024) – In support of its new brand platform, “Step Outside Your Shell”, outdoor headwear and accessories brand Turtle Fur has launched an interactive campaign to demonstrate how personal growth is tied to stepping out of your comfort zone. The campaign will elevate the voices of

(December 10, 2024) — The Outdoor Diversity Alliance is happy to announce our first Catalyst Member, KEEN – a 21-year-old family-owned and values-led shoemaker with purpose. As a Catalyst member, KEEN is committing $25,000 to ODA in 2025. With their support along with our other members, we will be able to move

[Seattle, WA, Dec. 10, 2024] — At the ISPO Munich tradeshow Dec 3-5, Nikwax’s PFAS-free industrial solutions were highlighted with Outdoor Research, Mammut, and BLACKYAK all winning the prestigious ISPO Design Award for products incorporating Nikwax’s high-performing technologies. Outdoor Research’s Foray and Aspire 3L jackets, the industry’s first technical outdoor

Boston, MA – December 10, 2024 – Jura Alpine Gear LLC, a Boston-based outdoor gear brand, proudly announces the launch of its first two products: the Over The Calf Grip Ski Sock and the Jura Logo Merino Wool Touring Beanie. Crafted with premium materials and designed for performance, these debut

DENVER, Colo. – December 10, 2024 – Following the overwhelming success of last year’s event, the Outside Festival with presenting sponsors Capital One and REI Co-op will return to downtown Denver’s Civic Center Park, May 31-June 1, 2025. Bigger and better, this year’s event will feature a top shelf music

Award-winning American Outdoor Equipment Brand Big Agnes has teamed up with UK creative outdoor marketing specialists All Conditions Media to help with its expansion into Europe. Born, raised, and repeatedly tested in Colorado, Big Agnes has maintained its rich outdoor heritage while gaining a strong cult following on the other

December 5, 2024 – Hudson, WI – Striker, a trusted leader in premium ice fishing apparel, proudly announces the launch of the Limited Edition Coors Light Suit, a collaboration with Coors that blends legendary branding with cutting-edge ice fishing performance technology. This exclusive gear is designed for anglers who embrace

BOULDER, Colo. (Nov.  5, 2024)— La Sportiva announced today that it is extending its relationship with the Life Time Leadville Race Series for another three years. The Italian brand will be the presenting sponsor and official footwear sponsor for all of the running events in the series, including the legendary

Boulder, Colo. — December 4, 2024 — Outside Interactive, Inc., the world’s leading creator of outdoor content, services, events, and experiences, is pleased to welcome four executives to its leadership team. The new hires include Kurt Mueller, Chief Revenue Officer, Heather Dietrick, Chief Media Officer, Joel Armijo, Chief Financial Officer,

SCHAUMBURG, ILL. (Dec. 3, 2024) –  Thermos L.L.C., a leader in insulated food and beverage containers, is excited to launch its new Care Campaign. The integrated brand campaign highlights the Thermos Brand’s commitment to enhancing daily life with superior product design while celebrating individuals who are making a positive impact

STOCKHOLM, Sweden (Dec. 3, 2024) – RECCO, a global leader in rescue technology, is proud to announce its partnership with Mammut, a leading name in alpine performance apparel and equipment. With the release of the EIGER NORDWAND PRO HS collection, Mammut becomes the latest brand to integrate RECCO reflectors into