ASHEVILLE, N.C. (May 20, 2025) — Roads Rivers and Trails, a Milford, Ohio, independent specialty outdoor retailer and member of Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, achieved status as a B-Corp this month, making it the only independent speciality outdoor
Frisco, TX – [May 19, 2025] — Wiley X, a pioneer in premium protective eyewear, is advancing its award-winning lens technology with the introduction of CAPTIVATE™ Clear lenses—a bold innovation that redefines what clear lenses can deliver. Engineered for those who require or prefer a clear lens for specific tasks
May 19, 2025—Appleton, WI—TRAVOCA, a brand dedicated to elevating outdoor adventures through elegantly rugged gear, is proud to announce its partnership with Darby Communications, a leading public relations and digital marketing agency specializing in the outdoor, endurance, and hunt/fish industries. Effective immediately, Darby Communications will serve as TRAVOCA’s agency of
ASHEVILLE, N.C. (May 15, 2025) — Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, welcomed five new members this month, elevating the group’s network to 104 independent retailers. The additions also set a new benchmark for the total number of Grassroots Outdoor
DENVER, Colo. – May 15, 2025 – With the return of the second annual Outside Festival presented by Capital One and REI Co-op just over two weeks away, festival organizers today unveiled the lineup of Ideas speakers and Film screenings set to appear across Saturday, May 31, and Sunday, June 1, in Denver.
STOCKHOLM, Sweden (May 14, 2025) — RECCO, the global standard in outdoor search technology, is proud to announce the latest milestone in its ongoing partnership with CamelBak: the launch of the H.A.W.G. 20 mountain bike pack, the first MTB backpack on the market equipped with an integrated RECCO reflector. Building
RecPak, the revolutionary nutritionally complete instant meal designed specifically for outdoor adventurers, is proud to announce its participation in Small Business Sales Week from Tuesday, May 13th to Tuesday, May 20th, 2024. Born from founder Deed Ziegler’s experience as a Marine Corps officer in some of the world’s most challenging
May 12, 2025—Appleton, WI—One night under the stars was all it took to inspire a new brand dedicated to elevating outdoor adventures by bringing people together. Founded by a longtime engineer, TRAVOCA was born from a moment of inspiration under a starry sky during his first overlanding trip in the
SEATTLE – Specialty outdoor retailer REI Co-op celebrates its members and their active lives with the return of its biggest sale of the year. REI’s Anniversary Sale runs May 16 – 26 with major savings on gear and apparel brands that inspire outdoor adventures. Everyone is invited to take advantage of great deals, and members will
Boulder, CO (May 8, 2025) – Outdoor Industry Association (OIA) strongly urges Congress to oppose provisions added in the House Natural Resource Committee budget reconciliation package by Representatives Mark Amodei (R-NV-2) and Celeste Maloy (R-UT-2), which mandate the sale of public lands in Utah and Nevada. This proposal bypasses established
PARK CITY, Utah – May 7th, 2025 – Rossignol Group, a world leader in Mountain Sports Equipment, announces the arrival of outdoor industry veteran Adam Ketcheson as Chief Commercial Officer to accelerate its international omni channel deployment and contribute to its multi season, multi-sport strategy. In this pivotal role, Ketcheson
BORÅS, Sweden – May 7, 2025 – Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports apparel and footwear, is proud to announce the global launch of its new brand campaign film, “Run. Like We’re Meant To.” Craft reminds us that we’re all
DENVER, Colo. – May 7, 2025 – The Outside Summit is pleased to release the addition of nine renowned speakers to its program. The second annual event will bring together seasoned outdoor industry veterans, innovative entrepreneurs, key policymakers, and emerging talent to share insights, network, and craft a long-lasting vision
FERNDALE, Wash. (May 7, 2025) — Superfeet, the global leader in performance insoles, proudly unveils the next evolution of its brand, marking a new era in the company’s journey to empower all who move. With a renewed emphasis on serving real world athletes, biomechanical innovation, and intentional design, Superfeet is
PARK CITY, Utah – May 7th, 2025 – Rossignol Group, a world leader in Mountain Sports Equipment, announces the arrival of outdoor industry veteran Adam Ketcheson as Chief Commercial Officer to accelerate its international omni channel deployment and contribute to its multi season, multi-sport strategy. In this pivotal role, Ketcheson
FERNDALE, Wash. (May 7, 2025) — Superfeet, the global leader in performance insoles, proudly unveils the next evolution of its brand, marking a new era in the company’s journey to empower all who move. With a renewed emphasis on serving real world athletes, biomechanical innovation, and intentional design, Superfeet is
Kobe, Japan – May 6, 2025 – Finetrack Co., Ltd. is pleased to announce the release of its 2025 Spring & Summer collection, led by the stretchable and breathable Everbreath® Photon Shell—a new rainwear solution featuring the next-generation water-resistant zipper, AquaGuard® Tightened. As an outdoor apparel and gear manufacturer dedicated
NORTH VANCOUVER, British Columbia – May 6, 2025 – Arc’teryx, the global design company specializing in technical high-performance outerwear and equipment, is proud to announce the latest additions to its Climb Athlete roster. With nine new climbers joining the team, from North American to Europe, Arc’teryx continues to strengthen its
Bend, OR – May 6, 2025 – BRANWYN, the performance innerwear brand redefining sustainable comfort for women, is proud to announce two strategic leadership appointments as the company enters its next phase of growth. Deanne Buck has been named Chief Executive Officer, succeeding outgoing CEO Jeff Shafer as he and
PHOENIX (May 6, 2025) – Lectric eBikes today launched the next evolution of America’s most popular ebike, the XPTM 3.0, with the eagerly-anticipated XP4. The all new XP4 builds on the versatile, high-performing, and award-winning design of the XP model, a pillar in the ebike industry beloved by more than