OGDEN, Utah (September 1, 2023) – Salomon continues to innovate and advance runner performance with the launch of the new S/LAB Phantasm 2. Salomon has updated its premium racing shoe to create a super light, supersonic carbon-plated road runner built for chasing personal records and podium finishes. The S/LAB Phantasm
Chicago, Illi. (Aug. 31, 2023) – Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand, is thrilled to unveil the precursor to the renowned Chicago Half Marathon & 5k presented by HOKA. Departing from a traditional race expo, the inaugural pre-race party is set to take place on Friday
FOR RELEASE August 31, 2023 at 8:00am MT Salt Lake City-based ski manufacturer will offer lifetime warranty on full carbon ski products purchased after July 1, 2022 SALT LAKE CITY (August 31, 2023) — DPS Skis, the U.S.-based ski manufacturer pairing aerospace carbon technology with groundbreaking shapes, is excited to
Premier all-women adventure film festival celebrates female athletes and adventurers by un-defining what it means to be a woman in adventure, sport and film SANTA BARBARA, Calif. and MOAB, Utah – August 30, 2023 – Field Station Moab, an inspiring and inclusive hotel for everyday adventure, is proud to host
San Clemente, Calif. – August 29, 2023 – Nomadix, a social purpose corporation and makers of The Only Towel You Need®, made from post-consumer recycled materials, is pleased to announce the promotion of Elyse Cornett to Brand Marketing Manager. Cornett will be responsible for developing and executing marketing strategies that
Two New Insoles and Resources to Launch January 2024 FERNDALE, Wash. (Aug. 29, 2023) – Superfeet, global insole leader, proudly unveils a new category of insoles, Superfeet Work & Safety. The Superfeet Work & Safety insole category aims to enhance the well-being of millions of individuals whose jobs require them
The program aims to help Primus focus on its global impact and increase sustainability throughout the company LOUISVILLE, Colo. (August 29, 2023) — Primus, the Swedish cooking equipment brand, sets forth its Sustainable Improvement Program (SIP), the guiding values that focus and evaluate the company’s sustainability and environmental footprint. SIP
Strategic alignment focuses on reducing waste, keeping products performing at their best. [Seattle, WA, Aug. 28, 2023]— Nikwax, the international leader in technical cleaners and waterproofing products for outdoor gear and apparel, has joined forces with 686 to provide its fans with safe and effective ways to keep their gear
LOS ANGELES (Aug 24, 2023) – 686, the independent snowboard, ski and technical apparel brand, introduces the Unwork collection, a progressive take on classic workwear, providing seamless transition between work environments and individual passions. The new collection introduces a jacket and pant designed and tested with movement, durability and breathability
Bainbridge Island, WA – August 23, 2023 – Ignik, the outdoor heating brand on a mission to help people stay comfortable outside longer, is proud to debut the MTN Collection in collaboration with artist and Canadian Backcountry guide, Jessa Gilbert. This new collection features Gilbert’s artwork on Ignik’s best-selling and
WALTHAM, MA (August 22, 2023) – Running toward a more sustainable future, global performance running lifestyle brand Saucony today announced a major step in its sustainability journey — a goal that 90% of its products will contain organic, recycled or renewable materials by 2025, with 100% by 2030. Underlining this
Ashland, Ore. (August 21, 2023) — Following an extensive search, outdoor headwear brand Sunday Afternoons is thrilled to announce the appointment of Patrick Mahaffey as its new chief executive officer. Mahaffey joins the family-owned brand with extensive sales, operations, and leadership experience. Most recently, Mahaffey held the position of president
Leadville, Colo., (Sunday, August 20, 2023) – Celebrating its 40th year, the world-famous Leadville Trail 100 Run presented by La Sportiva race returned to Leadville this weekend, the pinnacle finale event of the 2023 Leadville Race Series. Event owner and producer, Life Time (NYSE: LTH) welcomed a field of more
AUGUSTINE, Fla. (Aug. 17, 2023) – ICEMULE Coolers—makers of the most portable, premium backpack coolers—introduces the Impulse, a new hands-free cooler inspired by the traditional “musette” bags made famous by Tour de France cyclists. The ICEMULE Impulse triples as a bike handlebar bag, crossbody tote and lunch cooler, all-in-one. The
BOULDER, COLO. – August 17, 2023 – Nite Ize®, a leading manufacturer of innovative solution-based products, today announced its NiteHowl® Max Rechargeable LED Safety Necklace was named Collar Product of the Year at the 5th annual Pet Innovation Awards. The NiteHowl Max was chosen from over 2,000 global nominations because
SAN JUAN CAPISTRANO, CALIFORNIA – (August 16, 2023) – Outdoor Retailer, the leading U.S. business events for the $862 billion outdoor industry, will introduce a fresh format beginning in 2024. The updates were developed through industry feedback and based on evolving business needs and timelines, and include: Launching a large-scale
Swift and strategic action puts outdoor collective on track to become the first climate positive industry by 2030 BOULDER, COLO [August 16, 2023] – Today, Outdoor Industry Association’s (OIA) Climate Action Corps proudly released the latest data from its 2022 Impact Report, summarizing the group’s objectives, methodology, results, and
[Seattle, WA, Aug. 14, 2023]— Nikwax, the international leader in technical cleaners and waterproofing products for outdoor gear and apparel, has promoted Brian Davidson to CEO of its global business. Davidson will maintain his position as President of Nikwax North America, while also leading Nikwax globally. “Brian has achieved significant
BIRMINGHAM, Ala. (Aug. 14, 2023) — Moultrie Mobile, a leading pioneer in cellular trail cameras that also offers an all-in-one remote monitoring app for hunters and property owners, today announced its Edge Pro Cellular Trail Camera with all-new False Trigger Elimination capabilities powered by artificial intelligence (AI) is available in
Leadville, Colo., (August 12, 2023) – The 2023 Stages Cycling Leadville Trail 100 MTB race, owned and produced by Life Time (NYSE: LTH), witnessed history with defending champion Keegan Swenson’s dominating performance, in which he broke the course record by 15 minutes and four seconds. The new official course record