Primus-Silva, the Swedish outdoor equipment company, has appointed Jonas Sjögren to become its new CEO. Richard Jägrud, who has served as CEO for the past seven years, has decided to leave the company and take on new career challenges. Jonas and the management team of Primus-Silva will work closely together
Louisville, Colo., March 7, 2024 — TrainingPeaks, the industry-leading training app for endurance coaches and athletes, is now the exclusive training software provider for the German Cycling Federation (BDR). TrainingPeaks will be used by BDR’s elite riders and their coaches for 2024 and beyond. The platform will also be available
NEW ORLEANS (March 7, 2024) – Locally, the leading technology provider bridging online and offline retail, today announced a significant growth equity investment led by Corbel Capital Partners, in Los Angeles and Valency Capital of Connecticut. With this capital, Locally will fuel technology development and platform services and enhance sales and marketing initiatives. Specifically,
SEATTLE – Specialty outdoor retailer REI Co-op will open a store in Loveland, Colorado in summer 2024. The location will bring a wide assortment of outdoor gear and expertise for camping, cycling, running, fitness, hiking, paddling, climbing, and more. For those who enjoy biking and snow sports, certified mechanics will staff a full-service
Think Better Group in partnership with the ABN AMRO Sustainable Impact Fund is excited to announce the acquisition of Klean Kanteen. Klean Kanteen, the original clean-reuseable water bottle founded over 20 years ago at the foot of the Sierras in northern California USA, has been leading the industry in the
Boulder, CO – March 6, 2024 – DPS is so confident their skis provide a legacy, they now come with a legally binding will and testament so you can pass them onto your heirs. The “Live For It – The DPS Will and Testament” campaign created by TDA Boulder positions
BOULDER, Colo. (March 6, 2024) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, is pleased to announce the launch of its newest product, the Blackout Sleep Mask + Earplugs. This innovative accessory is built to redefine how travelers rest and recharge on the go. Designed with the
REI Co-op announced the launch of its new spring line of gear and apparel. Highlights include the Active Pursuits collection, the brand’s first nongendered apparel assortment for adults. Additionally, REI Co-op shared plans for its in-house brand to move beyond a gender-specific designation where it makes sense. As part of
Louisville, Colo., March 5, 2024 — TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced an exclusive partnership with the German Triathlon Union (DTU). TrainingPeaks is now the official training and coaching software for the national governing body, which is solely responsible and recognized by the German
PORTLAND, Ore. (March 5, 2024) – Gerber Gear, a leading outdoor brand dedicated to crafting problem-solving tools, proudly commemorates 85 legendary years of exceptional American-made craftsmanship and innovation in Portland, Oregon. As a local advertising agency founder and owner, Joe Gerber wanted to design a carving knife he could gift
Austin, Texas (March 5, 2024) – ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, is thrilled to expand their current partnership with IRONMAN World Champion Lucy Charles-Barclay on a multi-year agreement to include both performance eyewear and swimwear. “I
[Red Wing, MN, March 5, 2024] – Vasque Footwear, with nearly 60 years of experience delivering functional, durable footwear to millions of outdoor enthusiasts, is excited to announce the availability of the highly anticipated 2024 St. Elias Hiking Boot. Designed to meet the demands of both seasoned adventurers and novice
(FOR IMMEDIATE RELEASE / MARCH 4, 2024) – Swany America this week named Todd Givnish as the company’s vice president of sales. Givnish will take his new role with Swany America on March 4, 2024, and will oversee a range of initiatives to strategically grow the legacy wintersports brand, strengthen
BOULDER, Colo. (March 4, 2024) – Following many years of product category research and direct engagement with the telemark-skiing community, SCARPA will introduce in fall 2024 a completely new version of the TX Pro — the most innovative, lightweight and efficient telemark boot ever created. With a legacy of introducing
Palm Springs, Calif. (March 4, 2024) – Ultrarunner and Naval Officer Paul Johnson is on day four of his world record attempt at running across the United States from Los Angeles to New York, a feat that’s only been completed by less than 400 people. Paul is attempting to finish
BLOOMINGTON, Minn. [Feb. 29, 2024] – Salsa Cycles, manufacturer of gravel and mountain bikes such as the Cutthroat, Warbird and Blackthorn, announces today the launch of a new ebike collection. Focusing on lightweight and versatile options, the new ebike collection looks like a Salsa and rides like a Salsa and
OSLO (Feb. 29, 2024) — Norrøna, the Norwegian outdoor brand regarded for its sustainably built, premium outerwear, is expanding its talented roster of brand ambassadors with the addition of Amie Engerbretson, Megan Dingman and Rémy Métailler. The three athletes will play a critical role in the brand’s product testing process,
FEBRUARY 28, 2024 – PORT COQUITLAM, BC. Norco Bicycles has unveiled a ground-up redesign for two of their mainstay models. The new Sight and Optic are here. Since introducing the bike in 2012, Sight has been the go-to for uncompromised All-Mountain performance. It’s shown up at the top of international
Elkton, MD (Feb. 28, 2024) — GOREWEAR, the leading innovator in high-performance running and cycling apparel, announces today that their new CONCURVE GORE-TEX running jacket is now available online at gorewear.com, in both men’s and women’s styles. This newly released running jacket is one of the first on the market
BOULDER, Colo. (Feb 28, 2024) – La Sportiva, makers of the world’s finest mountain gear, today announced its new apparel collection for Fall 2024. This new line blends advanced materials with the Italian brand’s commitment to environmental responsibility, offering gear that provides warmth, durability, and protection against extreme weather. “Our