BOULDER, Colo. (Dec. 7, 2023) – Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, and Astronaut Foods, the original source for freeze-dried astronaut ice cream, announced today the promotion of Kris Luikart to Vice President of Operations. With an extensive background of varied management experience, as well as her
JUPITER, Fla. (Dec. 7, 2023) – Born on the water and built for those who devote their lives to exploring it, Costa Sunglasses announces a new partnership with the Eddie Aikau Foundation, sponsoring the 39th Annual Eddie Aikau Big Wave Invitational. One of the most revered big wave surfing events
SEATTLE (Dec. 6, 2023) — More than 40 years after the outdoor apparel and gear brand Outdoor Research (OR) was founded, many people who use the company’s equipment likely aren’t aware the degree to which the company’s name is so closely tied to the relentless mission of its founder, Ron
Washington, D.C. (Dec. 6, 2023) — With recently released economic and participation data showing ongoing rapid growth in outdoor recreation, public lands need improvements and additional financial support to help manage those new levels of use, according to Outdoor Alliance (OA), a non-profit that works on behalf of the human-powered
PARK CITY, Utah (Dec. 6, 2023) – U.S. Ski & Snowboard, the national governing body of Olympic skiing and snowboarding, is elevating its merchandise program in an exclusive partnership with Backcountry, the leading specialty retailer for outdoor gear and apparel. “We are incredibly excited to partner with Backcountry,” says U.S.
PHOENIX – Dec. 6, 2023 – Off Madison Ave, a Phoenix-based integrated travel and recreation marketing firm, today announced the acquisition of Boston-based, award-winning public relations agency CGPR. Off Madison Ave sought a partner to complement its positioning and allow for market expansion. CGPR has a proven track record of introducing consumers to outdoor experiences
OSLO, Norway – December 5, 2023 – Oyster Cooler, the Norwegian brand revolutionizing temperature-sensitive storage, is proud to announce its inaugural product, the Oyster Tempo, has been recognized as one of Popular Science’s 50 Greatest Innovations of 2023 for its 36th Annual Best of What’s New Awards. Popular Science’s Best
Jupiter, Fla. (Dec. 05, 2023) – Born on the water in 1983, Costa Sunglasses has spent the past four decades on a mission to protect the watery world it calls home. Today, capping off its 40th anniversary year, Costa releases its Second Edition: Protect Report, which captures the leading eyewear
Durango, Colo. (Dec. 4, 2023) — Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has launched Chocolate Mint Recovery Mix, a seasonal, limited edition flavor of Tailwind Recovery Mix that benefits Friends of the Colorado Avalanche Information Center (FoCAIC). Chocolate Mint Recovery Mix is
LOS ANGELES, Calif. – Nov. 30 2023 – Front Runner Dometic is known for its leading innovation and off-road tough overlanding and camping equipment. Dometic is proud to announce the release of the following three all-new Toyota Sequoia Roof Rack Kits: Slimline II, Slimsport and the Lightbar Ready Slimsport. Front
FRISCO, Texas (Nov. 30, 2023) — Wiley X, a global leader and pioneer in premium protective eyewear, recently donated 55 pairs of its eyewear in addition to making a generous $20,000 donation to the non-profit organization Troops Direct. Troops Direct, a non-profit focused on providing active-duty servicemembers with critically needed
Industry-Leading Tactical Apparel and Gear Brand Makes Moves at The Executive Level to Drive Continued Omni-Channel Growth COSTA MESA, Calif., Nov. 30, 2023 — 5.11 Tactical, the global innovator of Purpose-Built Gear™, announced today a planned transition in the senior leadership of the company, effective January 1, 2024. Co-founder and
MUNICH (Nov. 30, 2023) Houdini Sportswear, the global circular outdoor company dedicated to versatile minimalist styles, amplified its sustainability commitment at ISPO Munich 2023 with a preview of its 2023 Planetary Boundaries Assessment set to be released in Q1 2024. Houdini challenges other brands to do better for the planet.
November 30, 2023 – The Clif Family Foundation is joining The Conservation Alliance as its newest Pinnacle Member with a $100,000 donation to the organization. The Clif Family Foundation (CFF) supports organizations that are working to transform food systems, revitalize the environment, and enhance community health. The incredible donation helps fund
SALT LAKE CITY (Nov. 29, 2023) – White Duck Outdoors, a leading provider of high-quality tents and outdoor accessories, is pleased to announce the launch of its used gear resale program. This first-of-its-kind program allows customers to buy gently used tents from White Duck Outdoors, providing a sustainable and affordable
LANDER, Wyo. (Nov. 28, 2023) – Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, has expanded its award-winning lines of premium riflescopes and spotting scopes by introducing the RS1.2 Riflescope and S.3 Spotting Scope. The RS1.2 is the culmination of years of
COLUMBUS—On Tuesday, Dec. 12 at 1:00 p.m. Eastern, media are invited to a panel discussion hosted by Rails-to-Trails Conservancy (RTC) at WOSU’s Ross Community Studio to reveal new data about the trail networks that are developing across the country, and the effect that infrastructure will and is having on America.
BOULDER, Colo. – November 29, 2023 – Nite Ize®, a leading manufacturer of innovative solution-based products, announced its INOVA® T4R® Long Throw Rechargeable Tactical Flashlight was named a 2023 Golden Hammer Award winner by Hardware + Building Supply Dealer (HBSDealer). The 1,000-meter beam flashlight was recognized amongst several nominees for
ANNECY, FRANCE (Nov. 29, 2023) —Salomon unveils a new high-performance race-day running shoe built to deliver the same benefits to everyday runners that elite-level marathoners receive from their shoes. The S/LAB Spectur running shoe, available in May 2024, is a racing shoe that features the same premium materials and technologies
MARBLEHEAD, Mass., (November, 29, 2023) – UYN Sports (“Unleash Your Nature”), a global leader in sustainable technical apparel, footwear and accessories, today named accomplished alpine ski racer Bode Miller as its first U.S. brand ambassador. Miller’s notable achievements include six Olympic medals and the record for the most World Cup