BOULDER, Colo., April 30, 2024 — La Sportiva, maker of the world’s finest mountain gear, celebrated its first retail store in the United States with a Grand Opening event in Boulder, Colorado this month. The new location opened its doors to the public on January 2, 2024. Located at 2100 Broadway, at the intersection of Spruce and Broadway Streets, the store is perfectly situated to serve local mountain enthusiasts.
The Grand Opening was a vibrant event that brought the Boulder community together under one roof. It also helped to underscore the brand’s commitment to continued expansion in the US market. The event was held April 18 through April 19 and featured an impressive lineup of activities including live music, gourmet food trucks, and an array of Italian wines and premium beverages. A video of the Grand Opening festivities can be found here.
The weekend also marked the brand’s first North America Athlete Summit, a convergence of La Sportiva’s ambassadors that represent the brand’s expansive line of products. The summit included climbing and group runs in the picturesque Flatiron mountains as well as educational sessions focused on injury prevention and nutrition.
La Sportiva Leadership and Exclusive Experiences
Several members of the Delladio family—founders and owners of La Sportiva—traveled from Italy for the event, joining leadership from both the North American and global teams. The Grand Opening kicked off on Thursday with an exclusive shopping experience for key media, followed by a more expansive VIP event on Friday evening. Notable figures from the Boulder community and the outdoor industry attended the event, mingling with the brand’s elite athlete team, which spans across climbing, mountain running, and ski mountaineering
“The La Sportiva brand was founded in the shadow of the Dolomites,” notes Lorenzo Delladio, CEO of La Sportiva. “We are at home in the mountains, and as we continue to increase our presence in the US market, it is communities like Boulder that we want to plant deeper roots in. These mountain towns share our love for the outdoors and mirror our commitment to preserving rugged landscapes for future generations.”
La Sportiva currently has 12 retail stores in Europe. Each location is situated in a town renowned for its access to world-class climbing, mountaineering, and skiing. The Italian company is continuing to grow its reach outside of Europe, and is planning to open similar retail locations in North America and other key markets in the coming years.
A Hub for the Mountain Sport Community
“This new location is more than just a store, it’s a place where we can showcase the La Sportiva brand and everything that it can be,” said Jonathan Lantz, President of La Sportiva North America. “This Grand Opening event was a chance for the entire La Sportiva team to come together and bond over the thing that unites all of us, a love of wild places. The North American arm of the company has called Boulder home since its inception, and this event gave us the opportunity to celebrate this amazing town and the people that make it such a special place.”
The Boulder store features La Sportiva’s entire line of products, from climbing and mountaineering gear to Mountain Running® shoes and ski mountaineering hardware. The brand invites the Boulder community and all who love the outdoors to stop by and visit the new location.
Contact La Sportiva PR representative Sean Van Horn at sean.vanhorn@backbone.media for more information.
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With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit www.lasportivausa.com or visit their Facebook page at: www.facebook.com/LaSportiva.
