SALT LAKE CITY (Feb. 22, 2023) – Since Gregory’s inception, the brand’s biggest goal has been to bring more people outdoors – leading to the natural next step in Gregory’s evolution, the creation of the Alpaca Gear Organization Collection. The Alpaca Gear Collection – which includes a Tote, Basket, Box,

SEATTLE – Leading adventure travel operator REI Co-op added 10 trips as part of its expansion to meet demand of its most popular destinations and introduced new itineraries to California’s wine country, Maine’s 100-Mile Wilderness, the Pacific Northwest and more. At the same time, REI purchased 20 acres near the Grand

Boulder, CO – February 26, 2024 – Breaking down barriers to entry and fostering self-reliance on the water, onWater Fish, the all-in-one fishing app, just made a bold statement with a game-changing move: offering free public land data to all anglers, regardless of experience or target species. This move underscores

Flagstaff, Ariz. (Feb. 21, 2024) – Kahtoola is thrilled to announce that its 17th annual GORE-TEX Kahtoola Uphill event, held on February 10, 2024, has once again surpassed previous records, raising over $77,000 for local nonprofit Friends of Camp Colton’s environmental education programs. This year’s event at Arizona Snowbowl saw

NEW YORK CITY (Feb. 21, 2024) – P448, the Italian streetwear brand known for its master artisans and hand craftsmanship, is partnering with Vibram, the leader in high-performance soles for outdoor, recreational, work and fashion footwear, to debut the P448 x Vibram Eco-Friendly capsule February 21, 2024. Part of its Project Sustainability, the line for

OSLO (Feb. 21, 2024) — Norrøna ambassador and French polar explorer Vincent Colliard has set a new world record for the fastest solo and unsupported trek to the South Pole from Hercules Inlet. He covered 1140km in 22 days, 6 hours and 8 minutes, breaking the previous world record by

Today, Mission Mountain, a trailblazing force in the outdoor industry, launches its latest life-changing product on Kickstarter — Pawsible, the world’s first tent for camping with pets. Pawsible is a 2-in-1 pet-friendly tent and offers a whole new camping experience for outdoor pet lovers to travel with pets cleaner, cozier,

Seattle, Wash. (February 20, 2024) – Today, Mountain Safety Research (MSR) announces the launch of new ParadigmTM bindings on their Explore Series snowshoes, as well as new colorways, available Fall of 2024. The Explore Series snowshoes are designed for intermediate to advanced-level snowshoers exploring intermediate to technical, variable terrain, in

February 20, 2024 — Racine, WI — Jetboil®, the world’s leading innovator of outdoor cooking systems, proudly announces its partnership with Darby Communications, a PR and digital marketing agency specializing in the outdoor, active lifestyle, and hunt/fish markets. Effective immediately, Darby Communications will serve as Jetboil’s PR agency of record,

ARVADA, Colo. (February 20, 2024) – Big City Mountaineers (BCM), a leading provider of wilderness experiences for youth in the outdoors for more than 30 years, announces an incredible partnership today with Every Man Jack. Every Man Jack is kicking off 2024 by supporting BCM’s Adventure for Someone fundraising campaign

Vilvoorde, Belgium, (Feb. 16, 2024) – Life Time (NYSE: LTH) is collaborating with Flanders Classics to designate the first-ever qualifier event in the 20-year history of the iconic Life Time UNBOUND Gravel. Set for Aug. 9-11, 2024, Heathland Gravel takes place in Maasmechelen, Belgium and exemplifies the same standard set

BURLINGTON, VT. (Feb. 16, 2024) — Anon, a leading innovator in snow helmets and goggles, is excited to launch its latest collaboration with Hiroshi Fujiwara and Fragment Design. Following the success of their first collaboration in 2022, the brands have teamed up again to design a limited-edition M4 goggle. The M4

Mingus, Texas – February 15, 2024 – Today, Slim Pickins Outfitters, the first Black-owned outdoor gear shop in the nation, announced its relocation from Stephenville, Texas, to Mingus, Texas, to be closer to the personal residence and community of its owners, Jahmicah and Heather Dawes. The new location will open

DURANGO, Colo. (Feb. 15, 2024) – Tailwind Nutrition announces its 2024 Tailwind Athlete Team which includes 21 athletes whose specialties range across the spectrum of endurance sports. The team includes Tailwind athlete and ultrarunning icon Courtney Dauwalter, who last year won the Western States 100, Hardrock 100, and Ultra Trail

Marblehead, Mass. (Feb. 15, 2024) – After tens of thousands of miles trekking, rafting, and biking in Cairns, Bedrock’s flagship sandals are getting an upgrade for SS24 with the new Cairn Evo series—an evolution in both fit and function. From the ground up, Cairn Evo and Evo PRO sandals are now more durable and

FRISCO, Texas (Feb. 12, 2024) – Wiley X, the global pioneer and leader in premium protective eyewear, is proud to announce that the brand will now assemble all new products from its 2024 lineup and beyond in-house at its Frisco, Texas headquarters. This move signifies a commitment to creating additional

Boulder, CO—The American Mountain Guides Association (AMGA) is pleased to announce the launch of the 2024 AMGA Affinity Programs. Since 2018, the AMGA, with support of community and corporate partners, has been able to offer 32 Affinity Programs for 231 participants with scholarships totaling $253,744. The AMGA is looking forward

Bainbridge Island, WA – February 12, 2024 – Ignik, a Seattle-based brand known for its innovative and solution-based outdoor heating products, proudly announces the continued growth of its first-to-market Refillable Fuel line with the new compact Gas Growler 3.8 and new colorways for the flagship Gas Growler Deluxe and Gas

BOULDER, Colo. (Feb 08, 2024) – La Sportiva, makers of the world’s finest mountain gear, today announced its new fall 2024 footwear collection. The standout of this new collection is the Ondra Comp, a climbing shoe designed, developed, and tested with the world’s strongest climber, Adam Ondra. The Italian brand

WILLISTON, Vermont (Feb 8, 2024)  – Leading performance mountain equipment manufacturer for more than 160-years,  Mammut welcomes Lindsey Hamm to its roster of elite mountain athletes. Hamm, an American Mountain Guide Association (AMGA) certified guide, has traveled the world establishing routes in Zanskar, India and Pakistan. In addition to her