Boulder, CO – March 6, 2024 – DPS is so confident their skis provide a legacy, they now come with a legally binding will and testament so you can pass them onto your heirs. The “Live For It – The DPS Will and Testament” campaign created by TDA Boulder positions

BOULDER, Colo. (March 6, 2024) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, is pleased to announce the launch of its newest product, the Blackout Sleep Mask + Earplugs. This innovative accessory is built to redefine how travelers rest and recharge on the go. Designed with the

REI Co-op announced the launch of its new spring line of gear and apparel. Highlights include the Active Pursuits collection, the brand’s first nongendered apparel assortment for adults. Additionally, REI Co-op shared plans for its in-house brand to move beyond a gender-specific designation where it makes sense. As part of

Louisville, Colo., March 5, 2024 — TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced an exclusive partnership with the German Triathlon Union (DTU). TrainingPeaks is now the official training and coaching software for the national governing body, which is solely responsible and recognized by the German

PORTLAND, Ore. (March 5, 2024) – Gerber Gear, a leading outdoor brand dedicated to crafting problem-solving tools, proudly commemorates 85 legendary years of exceptional American-made craftsmanship and innovation in Portland, Oregon. As a local advertising agency founder and owner, Joe Gerber wanted to design a carving knife he could gift

Austin, Texas (March 5, 2024) – ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, is thrilled to expand their current partnership with IRONMAN World Champion Lucy Charles-Barclay on a multi-year agreement to include both performance eyewear and swimwear. “I

[Red Wing, MN, March 5, 2024] – Vasque Footwear, with nearly 60 years of experience delivering functional, durable footwear to millions of outdoor enthusiasts, is excited to announce the availability of the highly anticipated 2024 St. Elias Hiking Boot. Designed to meet the demands of both seasoned adventurers and novice

(FOR IMMEDIATE RELEASE / MARCH 4, 2024) – Swany America this week named Todd Givnish as the company’s vice president of sales. Givnish will take his new role with Swany America on March 4, 2024, and will oversee a range of initiatives to strategically grow the legacy wintersports brand, strengthen

BOULDER, Colo. (March 4, 2024) – Following many years of product category research and direct engagement with the telemark-skiing community, SCARPA will introduce in fall 2024 a completely new version of the TX Pro — the most innovative, lightweight and efficient telemark boot ever created. With a legacy of introducing

Palm Springs, Calif. (March 4, 2024) – Ultrarunner and Naval Officer Paul Johnson is on day four of his world record attempt at running across the United States from Los Angeles to New York, a feat that’s only been completed by less than 400 people. Paul is attempting to finish

BLOOMINGTON, Minn. [Feb. 29, 2024] – Salsa Cycles, manufacturer of gravel and mountain bikes such as the Cutthroat, Warbird and Blackthorn, announces today the launch of a new ebike collection. Focusing on lightweight and versatile options, the new ebike collection looks like a Salsa and rides like a Salsa and

OSLO (Feb. 29, 2024) — Norrøna, the Norwegian outdoor brand regarded for its sustainably built, premium outerwear, is expanding its talented roster of brand ambassadors with the addition of Amie Engerbretson, Megan Dingman and Rémy Métailler. The three athletes will play a critical role in the brand’s product testing process,

FEBRUARY 28, 2024 – PORT COQUITLAM, BC. Norco Bicycles has unveiled a ground-up redesign for two of their mainstay models. The new Sight and Optic are here. Since introducing the bike in 2012, Sight has been the go-to for uncompromised All-Mountain performance. It’s shown up at the top of international

Elkton, MD (Feb. 28, 2024) — GOREWEAR, the leading innovator in high-performance running and cycling apparel, announces today that their new CONCURVE GORE-TEX running jacket is now available online at gorewear.com, in both men’s and women’s styles. This newly released running jacket is one of the first on the market

BOULDER, Colo. (Feb 28, 2024) –  La Sportiva, makers of the world’s finest mountain gear, today announced its new apparel collection for Fall 2024. This new line blends advanced materials with the Italian brand’s commitment to environmental responsibility, offering gear that provides warmth, durability, and protection against extreme weather. “Our

BOULDER, Colo. (Feb. 28, 2024) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, is delighted to unveil its latest innovation: Matador Gear Tags. This addition to Matador’s product line is designed to provide travelers with a reliable solution for securing contact information on any type of luggage

SEATTLE – In one of the most anticipated times of the year for REI members, the nation’s largest consumer cooperative has issued hundreds of millions of dollars through its annual Co-op Member Reward. While members can tap into a wide range of benefits every day, REI is celebrating Member Month through March

Austin, TX (Feb. 28, 2024) – ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, has signed a contract to become an official sponsor of the 2024 CrossFit Games. This partnership with CrossFit will showcase ROKA’s commitment to promoting excellence,

Richmond, Calif.  (Feb. 28, 2024) – The Outdoor Diversity Alliance (ODA) and Outdoor Recreation Roundtable’s (ORR) Together Outdoors (TO) initiative are partnering to launch a new program designed to connect students from underrepresented communities to outdoor and environmental professions. The Outdoor Pathway Scholarship will provide students with $5000 in scholarship

WINNIPEG, Manitoba, Canada (February 27, 2024) — Manitobah, the Indigenous-rooted brand dedicated to making positive impacts in Indigenous Communities, today introduced Rooted, a global brand campaign showcasing seasonal artist Mikailah Thompson and affirming its commitment to elevating Indigenous artistry. Rooted in Thompson’s vision, the campaign emboldens all to dream of