Bainbridge Island, WA – October 25, 2023 – Ignik, a leading innovator in outdoor heating products, proudly announces its newest release, Flipside Heated Bed Cover, was selected as a special mention in TIME’s Best Inventions of 2023. Flipside launched this fall and presents an inventive solution to staying warm while
BOULDER, Colo. (Oct. 24, 2023) – Beginning in late October, SCARPA, maker of high-performance footwear for mountain sports, will offer outdoor fans in the Colorado Front Range a more curated brand experience and deeper dive into its winter product line through a seasonal “shop-in-shop” partnership with Full Cycle, a well-respected
Portland, OR – October 24, 2023 – Snow Peak, a Japanese camping brand with 65 years of history is pleased to announce the upcoming launch of the North American expansion of the brand’s Global Loyalty Program. The program has seen considerable success in Japan, contributing not only to significant customer
Austin, Texas (Oct. 24, 2023) – ROKA, the renowned performance design brand that creates and manufactures performance prescription eyewear and sunglasses, and technical apparel for active and competitive athletes, is making waves in the training market with a powerful new Rogue Fitness collaboration and addition of five-top tier athletes to
Washington DC, Oct 24 – Ocoopa, the pioneering brand in rechargeable hand warmers, is thrilled to announce its new membership in the Outdoor Industry Association. With a focus on sustainable with it’s carbon neutral production and battery recycle program, and uperior product performance, Ocoopa aims to make a positive impact
WOOSTER, Ohio and CARRBORO, N.C. (Oct. 23, 2023) — Fleet Feet, the largest franchisor of specialty run stores, today announced the grand opening of its new location in Wooster, Ohio, which started welcoming customers in late July. The store is owned and operated by Jeff Henderson, along with his business
Newfields, N.H. and Aars, DK – October 23, 2023 – Glerups, producers of Danish-designed natural wool slippers and boots, is proud to celebrate its 30th anniversary by announcing its Project Zero Waste Initiative as well as the introduction of three new hues to its color palette inspired by nature of
BOULDER, Colo. (Oct. 23, 2023) — DPS Skis, the U.S.-based ski manufacturer pairing aerospace carbon technology with groundbreaking shapes, and PHANTOM Glide, a permanent, waxless base glide treatment, will be available from October 2023 to March 2024 at Full Cycle in Boulder, Colorado. Full Cycle, Boulder’s oldest award-winning bike shop,
Oct, 23, 2023 (Gardena, Calif.) – Boarding for Breast Cancer (B4BC) and 686 Technical Apparel are joining forces during this year’s Breast Cancer Awareness Month with a collaboration product, the “Camille” jacket. This jacket pays homage to a loving friend of B4BC and 686 and breast cancer thriver, Camille Herrera.
Bentonville, Ark., (Saturday, October 21, 2023) – Life Time Big Sugar Gravel presented by Mazda took place in Northwest Arkansas and Southwest Missouri today with a field of more than 1,900 riders. Participants represented 36 states and 11 countries and ranged in age from 14 to 79. The event offered
JUPITER, Fla. (Oct. 19, 2023) – Focused on conservation and driven by its community-based ethos, Costa Sunglasses is announcing the Marlin Fly Project, the first recorded billfish research mission solely using fly tackle. In partnership with the locals of San Carlos, Mexico, The Billfish Foundation (TBF) and International Game Fish Association (IGFA), the Marlin Fly Project team successfully
SALT LAKE CITY (Oct. 19, 2023) – Moosejaw, a leading online and brick and mortar retailer specializing in outdoor gear and apparel, today announced it will open a new retail store in Salt Lake City near the trendy 9th and 9th neighborhood. Opening Saturday, October 21, 2023, at 470 South
San Francisco, Calif., (October 18, 2023) — GOES Health, the award-winning outdoor health app, unveils its PrecisionAlert Update today, empowering outdoor enthusiasts with vital information. The update includes precise hourly weather forecasting, location-based outdoor health risks with real-time alerts, plus the addition of natural disaster and winter topics to GOES’
PORTLAND, Ore. (Oct. 18, 2023) – Rumpl, the category leader in premium outdoor blankets, is proud to announce that brand and marketing professional Josh Weichhand has joined the company as Vice President, Global Brand Marketing. Weichhand will lead and oversee Rumpl’s marketing, brand strategy, ecommerce, creative and international efforts. Weichhand
Boulder, CO (October 18, 2023) — TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced its partnership with Backbone to lead its public relations efforts. Backbone will focus on elevating the brand’s awareness in existing markets and driving growth in new target markets. “The team at TrainingPeaks
PARK CITY, Utah (Oct. 17, 2023) — Shaun White, three-time Olympic gold medalist, builds upon his namesake brand with the addition of women’s performance wear designed for riders of all disciplines. The performance brand, developed alongside outdoor retailer Backcountry, debuted two years ago with a limited-edition snowboard and has since
BOULDER, Colo. (Oct. 17, 2023) – Astronaut Ice Cream, the original source for freeze-dried astronaut ice cream developed with NASA in 1974, launches four new products into orbit for Fall 2023. With its long history of making freeze-dried treats, Astronaut Ice Cream is excited to add two new flavors to
Richmond, Calif. – Oct. 17, 2023 – Today, outdoor industry leaders announced the formation of the Outdoor Diversity Alliance (ODA) and invited every outdoor brand and nonprofit to be part of its launch. ODA is designed to assist the outdoor industry in addressing systemic issues impacting diversity, equity, and inclusion
LOUISVILLE, Colo. (Oct. 17, 2023) — Primus, the Swedish cooking equipment brand, expands its Fritid collection of sleek and streamlined daily containers that can transition easily from the office to the outdoors. Primus hopes that the collection will help consumers to ditch one-time use containers and bring their favorite drinks
Boulder, Colo. (October 16, 2023) – Krimson Klover, the outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back to the community, announced the addition of Katie Borgen to its sales representatives roster. Based in Montana, Borgen will assume