Seattle, Wash. (July 11, 2024) – Therm-a-Rest, a pioneer in outdoor comfort innovation, introduces the most comfortable backpacking mattress EVER built in spring 2025, the NeoLoft. Thick, light, plush, and compact, you’ve never carried more comfort deep into the backcountry. At 4.6 inches thick and 25 ounces, backpackers no longer
BOULDER – July 11, 2024 – Nite Ize®, a leading manufacturer of solution-based products, today named The Alpine Cowboy, an independent rep agency led by husband and wife Stephanie and Koby Crooks, to cover Arkansas, Louisiana, Oklahoma and Texas. Based in Austin, The Alpine Cowboy specializes in specialty outdoor, bike,
SAN FRANCISCO (July 11, 2024) – JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships, welcomes Craft Sportswear as its newest partner. Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence, offers a wide range of high-quality sportswear and
Seattle, Wash. (July 11, 2024) – Today, Mountain Safety Research (MSR) announces the launch of the new SwitchTM Stove System for spring 2025, an all-in-one, versatile stove that allows you to sauté, simmer, cook or boil, and use it with your favorite pot or pan. This innovative new stove system
CARRBORO, N.C. (July 10, 2024) — Fleet Feet, the largest franchisor of run specialty stores, today announced its inaugural Fleet Feet Running Report. The report includes running consumer insights based on a survey Fleet Feet commissioned with YouGov, scan data from technology partner Volumental, and systemwide sales data from their
WILLISTON, Vermont (July 9, 2024) – For more than 160 years, Mammut has been moved by the mountains and inspired by the long days and endless possibilities that adventures bring. Mammut’s quest to build high-performing, sustainable products for the mountains continues in spring 2025 with its expanded offering in PFC-free
SAN FRANCISCO (July 8, 2024) – Since 1968, outdoor adventure apparel brand Royal Robbins has been dedicated to protecting the environment. The brand’s commitment to continuous improvement is visible in setting and achieving goals for use of lower-impact fibers. In 2023 the brand reduced overall emissions by 37% compared to
Louisville, Colo., July 2, 2024 — TrainingPeaks, the industry-leading training app for endurance coaches and athletes, announced today a new partnership with the Elite Trail Team (ETT) — a team of trail and ultra runners who compete in off-road events around the world. Under this agreement, TrainingPeaks is recognized as
SEATTLE, Wash. (July 2, 2024) – Outdoor Research, the Seattle-based maker of high-end outdoor apparel and gear, this month expanded the sales territory for its current Great Lakes territory sales representative team, Westbay Trading Co., to also include the Midwest territory. Tom Meier, George Terrizzi and Jim Misiewicz will represent
July 2, 2024 – Each year, The Conservation Alliance (TCA) Outstanding Partnership Awards recognize member companies that have provided an elevated level of support and partnership to TCA grantees working to protect outdoor spaces, support local communities, and expand access to outdoor recreation. The 2024 Awards go to four member
STOCKHOLM, Sweden. (July 2, 2024) – RECCO, manufacturer of advanced rescue technology, will be a supporting partner of the Arc’teryx Alpine Academy in Chamonix, from July 4-7, 2024. The Arc’teryx Alpine Academy has been a staple in experiential alpine education, inspiration and community for the past 12 years. Its 13th
BIRMINGHAM, Ala. (July 2, 2024) — Moultrie, the leading innovator in trail camera and feeder technology, is proud to announce a partnership with Seek One, the premier source for suburban bowhunting education and entertainment. This collaboration unites Moultrie’s industry-leading trail cameras with Seek One’s expertise in suburban whitetail hunting, providing
Snow Peak Long Beach Campfield, a 25-acre luxury campground situated on Washington’s Long Beach Peninsula and extension of Japanese camping brand Snow Peak, is now open. As the brand’s first campground in North America, Snow Peak Long Beach Campfield is centrally located between Seattle and Portland, offering 48 Field Sites,
BISHOP, Calif. (July 1, 2024) – The Eastern Sierra Conservation Corps (ESCC) proudly announces the successful completion of its two-week orientation session earlier in May, marking the official start of the summer season. Held from May 14-28 at ESCC’s property, The Ranch, the orientation welcomed a diverse group of new
AMHERST, Mass. (July 1, 2024) – OrthoLite®, the global leader of branded, high-performance, comfort footwear solutions, announces an expansion of its European hub, OrthoLite Europa (OEU). OrthoLite’s increased commitment in Europe furthers the company’s unique global vertical integration strategy and investment in its owned and operated facilities. The company continues
BUFFALO, NY (July 1, 2024) – LEKI, a leader in innovative skiing, trekking, and trail running poles, announces the appointment of Ascension Sales to cover the trekking and outdoor retail territory in the Rockies and several states in the Midwest, effective April 1. Ascension Sales specializes in representing authentic brands
BOULDER, Colorado (June 28, 2024) – Outdoor Industry Association (OIA), a member-led collective and the outdoor industry’s catalyst for meaningful change, and Outdoor Retailer, the largest U.S. business events and community gathering for the outdoor industry, today announced the two organizations have mutually agreed to conclude their exclusive partnership. Through
June 28, 2024 – Today, outdoor recreation businesses applaud the Biden Administration for taking a powerful step to safeguard some of America’s wildest, most biologically and culturally important lands. In today’s action, the Biden Administration has taken steps to permanently protect 28 million acres of some of the most critical
PARK CITY, Utah (June 27, 2024) – Competitive Cyclist, the premier online retailer for premium cycling gear and apparel, proudly announced its partnership with Amaury Sport Organisation (A.S.O.) as the only official U.S. retailer for this year’s Tour de France products. The distinguished collaboration underscores Competitive Cyclist’s commitment to providing
BOULDER, Colo. (June 27, 2024) – Do you remember your first time biting into crunchy, creamy Astronaut Ice Cream? Us too! This year, Astronaut Foods is over the moon to commemorate the 50th anniversary of Astronaut Ice Cream. This out-of-this-world treat has delighted taste buds and captured imaginations since its