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Leading outdoor brands come together to support The Conservation Alliance #WeKeepItWild campaign

April 22, 2024

Media Contact

Becca Katz 360-441-5620

(April 22, 2024) – Outdoor brands–including backpacks, apparel, footwear, and more categories–are joining forces in honor of Earth Day to support The Conservation Alliance (TCA) by donating 5% of all online sales from April 18-24, 2024 as part of the #WeKeepItWild campaign. The semi-annual campaign includes: Backpacker’s Pantry, La Sportiva, Nemo Equipment, Trail Butter, Jack Wolfskin, Recover, Gu Energy Labs, UBCO, Nomadix, GSI Outdoors, Kahtoola, Fox River, Topo Athletic, Pistil, Sea To Summit, Active Skin Repair and Outdoor Technology

During the campaign, consumers can shop for their favorite outdoor brands while supporting TCA’s mission to fund and advocate for the protection of North America’s wild places. This Spring marks the fifth year of the campaign, which has raised hundreds of thousands in funds for TCA. Member support on projects like this make a tangible impact on the organization’s work to ‘keep it wild.’ This spring’s campaign focuses on TCA’s priority campaigns to designate and expand National Monuments in 2024 – donating much needed resources to community leaders and TCA grantees working day in and day out to establish new National Monuments.

“National Monument designations don’t just happen. They require incredible efforts from tribal governments, grassroots conservation organizations, and businesses, and the resources for conservation campaigns to thrive,” says Conor McElyea, Senior Director of Membership and Partnerships at The Conservation Alliance. “We Keep It Wild brings together like-minded brands and consumers to drive meaningful impact and help garner resources to permanently protect outdoor spaces across the United States”

Participating brands believe in giving back to the outdoor community and protecting the wild places we love most. The campaign is an opportunity for these brands to come together for a shared cause and give back. The funds raised from this season’s campaign will go directory to protecting wild lands and waters across North America.

Join the #WeKeepItWild campaign by supporting these brands during the week of April 18, 2024. For more information about The Conservation Alliance, please visit

About The Conservation Alliance

The Conservation Alliance is a coalition of over 270 like-minded member companies who pool resources to fund and advocate for the protection of North America’s cherished wild places and outdoor spaces. Through the collective power of their membership – companies from a range of industries – the outdoor industry to brewers, bankers, sportsmen, and renewable energy – TCA takes bold steps to conserve wild public lands and waters. Since 1989, they’ve awarded over $31.5 million in grants and helped protect over 81 million acres and 3,580 river miles, remove or halt 38 dams, purchase 22 climbing areas & designate five marine reserves. For complete information about The Conservation Alliance, visit