[Red Wing, MN, March 5, 2024] – Vasque Footwear, with nearly 60 years of experience delivering functional, durable footwear to millions of outdoor enthusiasts, is excited to announce the availability of the highly anticipated 2024 St. Elias Hiking Boot. Designed to meet the demands of both seasoned adventurers and novice
Swany America taps Todd Givnish as Vice President of Sales
(FOR IMMEDIATE RELEASE / MARCH 4, 2024) – Swany America this week named Todd Givnish as the company’s vice president of sales. Givnish will take his new role with Swany America on March 4, 2024, and will oversee a range of initiatives to strategically grow the legacy wintersports brand, strengthen
SCARPA: We care that you tele
BOULDER, Colo. (March 4, 2024) – Following many years of product category research and direct engagement with the telemark-skiing community, SCARPA will introduce in fall 2024 a completely new version of the TX Pro — the most innovative, lightweight and efficient telemark boot ever created. With a legacy of introducing
Transcontinental Run World Record Attempt
Palm Springs, Calif. (March 4, 2024) – Ultrarunner and Naval Officer Paul Johnson is on day four of his world record attempt at running across the United States from Los Angeles to New York, a feat that’s only been completed by less than 400 people. Paul is attempting to finish
Salsa Cycles Releases Electric Gravel and Mountain Bikes to “Charge Your Adventure”
BLOOMINGTON, Minn. [Feb. 29, 2024] – Salsa Cycles, manufacturer of gravel and mountain bikes such as the Cutthroat, Warbird and Blackthorn, announces today the launch of a new ebike collection. Focusing on lightweight and versatile options, the new ebike collection looks like a Salsa and rides like a Salsa and
Norrøna Welcomes New Mountain Athletes to its Ambassador Team
OSLO (Feb. 29, 2024) — Norrøna, the Norwegian outdoor brand regarded for its sustainably built, premium outerwear, is expanding its talented roster of brand ambassadors with the addition of Amie Engerbretson, Megan Dingman and Rémy Métailler. The three athletes will play a critical role in the brand’s product testing process,
NEW SIGHT & OPTIC FOR 2024 – The names haven’t changed, but the technology has.
FEBRUARY 28, 2024 – PORT COQUITLAM, BC. Norco Bicycles has unveiled a ground-up redesign for two of their mainstay models. The new Sight and Optic are here. Since introducing the bike in 2012, Sight has been the go-to for uncompromised All-Mountain performance. It’s shown up at the top of international
GOREWEAR launches CONCURVE GORE-TEX running jacket; celebrates industry awards for cutting-edge technologies and responsible performance
Elkton, MD (Feb. 28, 2024) — GOREWEAR, the leading innovator in high-performance running and cycling apparel, announces today that their new CONCURVE GORE-TEX running jacket is now available online at gorewear.com, in both men’s and women’s styles. This newly released running jacket is one of the first on the market
Alpine Ready – La Sportiva Announces Fall 2024 Apparel Line
BOULDER, Colo. (Feb 28, 2024) – La Sportiva, makers of the world’s finest mountain gear, today announced its new apparel collection for Fall 2024. This new line blends advanced materials with the Italian brand’s commitment to environmental responsibility, offering gear that provides warmth, durability, and protection against extreme weather. “Our
Matador Introduces Gear Tags: The Ultimate Solution for Secure Luggage Identification
BOULDER, Colo. (Feb. 28, 2024) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, is delighted to unveil its latest innovation: Matador Gear Tags. This addition to Matador’s product line is designed to provide travelers with a reliable solution for securing contact information on any type of luggage
REI celebrates Member Month with issuance of annual Co-op Member Reward totaling hundreds of millions of dollars plus special discounts and early access to products
SEATTLE – In one of the most anticipated times of the year for REI members, the nation’s largest consumer cooperative has issued hundreds of millions of dollars through its annual Co-op Member Reward. While members can tap into a wide range of benefits every day, REI is celebrating Member Month through March
ROKA Partners with CrossFit Games for eyewear and swimwear, signs Tia-Clair Toomey-Orr
Austin, TX (Feb. 28, 2024) – ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, has signed a contract to become an official sponsor of the 2024 CrossFit Games. This partnership with CrossFit will showcase ROKA’s commitment to promoting excellence,
Outdoor Diversity Alliance and Outdoor Recreation Roundtable Launch New Outdoor Pathway Scholarship Program
Richmond, Calif. (Feb. 28, 2024) – The Outdoor Diversity Alliance (ODA) and Outdoor Recreation Roundtable’s (ORR) Together Outdoors (TO) initiative are partnering to launch a new program designed to connect students from underrepresented communities to outdoor and environmental professions. The Outdoor Pathway Scholarship will provide students with $5000 in scholarship
MANITOBAH DEBUTS “ROOTED” BRAND CAMPAIGN
WINNIPEG, Manitoba, Canada (February 27, 2024) — Manitobah, the Indigenous-rooted brand dedicated to making positive impacts in Indigenous Communities, today introduced Rooted, a global brand campaign showcasing seasonal artist Mikailah Thompson and affirming its commitment to elevating Indigenous artistry. Rooted in Thompson’s vision, the campaign emboldens all to dream of
Aspen Chamber Resort Association Partners with Backbone
ASPEN, Colo. (Feb. 27, 2024) – The Aspen Chamber Resort Association (ACRA), has retained Backbone, one of the country’s leading active lifestyle marketing agencies, with clients including Yeti, Smartwool, Black Diamond, Thule and more. With its headquarters in nearby Carbondale, Backbone will support ACRA’s public relations and communication strategy. “Aspen
SCARPA embarks on third year of athlete mentorship initiative
BOULDER, Colo. (Feb. 27, 2024) – SCARPA, the leading manufacturer of footwear for performance mountain sports, this month launches the third year of its successful SCARPA Athlete Mentorship Initiative (SAMI). Based on a commitment to supporting athlete growth and helping to create a more inclusive and diverse outdoor community, SAMI
IMBOX Protection Expands Partnership with SNIPES, First U.S. Sneaker Retailer to Provide In-Store Protection Treatments
CHICAGO (Feb. 27, 2024) – IMBOX Protection, the world’s only in-store footwear protection technology, today announced it is expanding its partnership with SNIPES, a leading global sneaker retailer, following a successful pilot program in the United States. SNIPES will extend its offering of IMBOX Protection systems to 40 locations nationwide.
Primus Retains New Representation in Canada
LOUISVILLE, Colo. (Feb. 27, 2024) — Primus, the Swedish cooking equipment brand, announces changes in its Canadian representation. Rock Gear Distribution, the exclusive Canadian Distributor for Primus-Silva Sweden AB, has reached new agreements with its existing Silva sales agencies to now represent Primus as well. Carrell Agencies, Move Sales, The
Orvis Names Colorado High-country Educational Treks 2024 Breaking Barriers Award Winner
MANCHESTER, Vt. (February 27, 2024) —Dominic Lucero, angler, outdoor educator, and founder of Colorado Treks, has been recognized by outdoor retailer Orvis with its Breaking Barriers Award for 2024. “Orvis created the Breaking Barriers Award in 2015 to recognize the individuals or organizations going above and beyond to bring new
Norco Factory Racing Rider Gracey Hemstreet Makes History at Red Bull Hardline Tasmania
VANCOUVER, Febraury 26, 2024—Norco Factory Racing rider Gracey Hemstreet was the biggest story of the Red Bull Hardline race in Tasmania last weekend, after becoming the first-ever female rider to complete the entire Hardline course. At just 19-years-old, the young Canadian’s fearless performance secured her the title of fastest woman