LATHAM, N.Y. (Nov 7, 2023) – PrimaLoft, Inc., the global leader in advanced material technology, is pleased to announce the appointment of Anne Cavassa as the company’s new president. Cavassa joins CEO Mike Joyce in a strategic move that reinforces PrimaLoft’s commitment to growth, innovation, and sustainability. “Our company purpose
BOULDER, Colo., (Nov. 7, 2023) — Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand, today announced the 60 athletes who have been selected to compete in the 2024 Life Time Grand Prix presented by Mazda series. This year’s series will provide separate starts for the men’s and the
MARBLEHEAD, Mass., (November 7, 2023) – Italy’s Unleash Your Nature (UYN, pronounced “win”) a Trerè Innovation company, will debut UYN® Running, the first running shoe engineered from socks, for road, trail and cross trail for men and women at the Running Event in Austin, Texas November 28-30 2023. The proprietary
BOULDER, Colo. (November 7, 2023) – deuter announces the latest addition to its acclaimed Alproof series, the Alproof Tour, winner of the ISPO Award for top-tier design and innovation within the outdoor sports industry. This state-of-the-art avalanche airbag backpack was meticulously designed for ski and splitboard touring in collaboration with
SAN FRANCISCO (Nov. 7, 2023) – Outdoor adventure brand Royal Robbins unveils its latest apparel collection for fall 2024. Founded in 1968 by iconic climbers and adventurers, Liz and Royal Robbins, the brand has long been trusted and worn by climbers and those seeking a life of adventure. As one
WATERLOO, ON (November 7, 2023) Kapsul Tech, a research and science company with a mission to protect athletes from head and neck injury, today announced its first NIL sponsorship deal with the University of Houston’s star Defensive Lineman, Nelson Ceaser. Ceaser has been wearing Kapsul’s ATLAS Shirt, featuring the company’s
Flagstaff, Ariz. (Nov. 7, 2023) – Kahtoola, creator of award-winning footwear traction and performance-driven gaiters, has undertaken an overhaul of their ultra-low profile footwear traction, NANOspikes®. NANOspikes have been a winter safety essential in icy conditions for nearly a decade for everything from training for a marathon to walking the
Bozeman, Mont. – November 7, 2023 – Mystery Ranch, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability, announces the appointment of Brandywine River Reps to lead strategic sales in the Mid-Atlantic and New England regions. Brandywine River Reps specializes in representing specialty outdoor
Truckee, CA — November 6th, 2023 — High Fives Foundation just wrapped up another successful mountain biking season. Hosting more than 40 adaptive bike camps, immersing athletes with life-changing injuries in nature and riding over 55 trails at four different bike camps across America. These adaptive bike camps provide the
Specialty outdoor retailer REI Co-op today announced Guillaume Ledieu has joined the company as vice president of foundation technology. The newly created role is focused on supporting the advancement of REI’s foundational business capabilities to drive operational efficiencies and effectiveness of its end-to-end value chain. “Guillaume’s experience in helping companies
Burnet, Texas (November 6, 2023) – The Stages Cycling Austin Rattler MTB and Run events, owned and produced by Life Time (NYSE: LTH), took place this Saturday, bringing more than 1,100 runners and cyclists to Reveille Peak Ranch, located less than an hour west of Austin. Athletes representing 43 states
Tacoma, Wash. – November 6, 2023 – EXPED USA, a subsidiary of EXPED AG, located in Zurich, Switzerland, announced today the addition of climber Beth Rodden to its team of professional athletes and ambassadors. Rodden is best known for her ascents of difficult single-pitch climbing routes and numerous first female
SALT LAKE CITY (Nov. 6, 2023) — DPS Skis, the U.S.-based ski manufacturer pairing aerospace carbon technology with groundbreaking shapes, and PHANTOM Glide, a permanent, waxless base glide treatment, are partnering with members of the All Mountain Group, a veteran sales team from New England. The All Mountain Group was
Truckee, CA — November 2nd, 2023- The Association of Adaptive Surfing Professionals (AASP), sponsored by Visit Oceanside, has just concluded another successful season, marking a significant milestone in the world of adaptive surfing. With 96 athletes from 17 countries participating in various events around the globe, AASP has firmly established
(November 2, 2023) – Seven outdoor brands–including backpacks, apparel, footwear, and more categories–are joining forces to support The Conservation Alliance (TCA) by donating 5% of all online sales from November 2-8 as part of the #WeKeepItWild campaign. The semi-annual campaign includes Backpacker’s Pantry, Gregory Mountain Packs, Royal Robbins, Nomadix, La
NORTH VANCOUVER, British Columbia – November 1 2023 – Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, is excited to partner with composite materials manufacturer ALUULA Composites to evolve Arc’teryx’s product offering using new and innovative ultralight fabrics. With a shared commitment to creating high-performance
Leadville, Colo., (Nov. 1, 2023) – The Leadville Trail Marathon and Heavy Half presented by La Sportiva will occur on June 29, 2024 – two weeks later than in previous years. Event owner and producer, Life Time (NYSE: LTH), made the change to provide runners with the improved chance of
SEATTLE – Specialty outdoor retailer REI Co-op will open in Beavercreek, Ohio in spring 2024. The store will offer a wide assortment of apparel, gear and expertise for camping, cycling, running, fitness, hiking, paddling, climbing, snow sports and more. In addition, certified mechanics will tune and repair equipment through a full-service bike,
{Dover, NH—October 30, 2023}—NEMO Equipment, the independent designer of outdoor gear and accessories, has grown its list of accolades to now include the coveted international ISPO Award for both its newly launched Tensor™ Extreme Conditions sleeping pad and the forthcoming fully recyclable Resolve™ technical daypack series (Spring 2024). TENSOR EXTREME
DURANGO, Colo. (Oct. 27, 2023) – Tailwind Nutrition athlete Harvey Lewis, 47, of Cincinnati, Ohio won the Big Dog Backyard Ultra race earlier this week, completing 108 total laps. This is Lewis’ second win at Big’s, having won in 2021 by running 354 miles in 85 hours. Lewis has also