San Francisco, Calif., (October 18, 2023) — GOES Health, the award-winning outdoor health app, unveils its PrecisionAlert Update today, empowering outdoor enthusiasts with vital information. The update includes precise hourly weather forecasting, location-based outdoor health risks with real-time alerts, plus the addition of natural disaster and winter topics to GOES’
PORTLAND, Ore. (Oct. 18, 2023) – Rumpl, the category leader in premium outdoor blankets, is proud to announce that brand and marketing professional Josh Weichhand has joined the company as Vice President, Global Brand Marketing. Weichhand will lead and oversee Rumpl’s marketing, brand strategy, ecommerce, creative and international efforts. Weichhand
Boulder, CO (October 18, 2023) — TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced its partnership with Backbone to lead its public relations efforts. Backbone will focus on elevating the brand’s awareness in existing markets and driving growth in new target markets. “The team at TrainingPeaks
PARK CITY, Utah (Oct. 17, 2023) — Shaun White, three-time Olympic gold medalist, builds upon his namesake brand with the addition of women’s performance wear designed for riders of all disciplines. The performance brand, developed alongside outdoor retailer Backcountry, debuted two years ago with a limited-edition snowboard and has since
BOULDER, Colo. (Oct. 17, 2023) – Astronaut Ice Cream, the original source for freeze-dried astronaut ice cream developed with NASA in 1974, launches four new products into orbit for Fall 2023. With its long history of making freeze-dried treats, Astronaut Ice Cream is excited to add two new flavors to
Richmond, Calif. – Oct. 17, 2023 – Today, outdoor industry leaders announced the formation of the Outdoor Diversity Alliance (ODA) and invited every outdoor brand and nonprofit to be part of its launch. ODA is designed to assist the outdoor industry in addressing systemic issues impacting diversity, equity, and inclusion
LOUISVILLE, Colo. (Oct. 17, 2023) — Primus, the Swedish cooking equipment brand, expands its Fritid collection of sleek and streamlined daily containers that can transition easily from the office to the outdoors. Primus hopes that the collection will help consumers to ditch one-time use containers and bring their favorite drinks
Boulder, Colo. (October 16, 2023) – Krimson Klover, the outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back to the community, announced the addition of Katie Borgen to its sales representatives roster. Based in Montana, Borgen will assume
MARBLEHEAD, Mass. (October 16, 2023) – Italy’s Unleash Your Nature (UYN, pronounced “win”) a Trerè Innovation company, today officially opened its new Academy for Research and Engineering in Apparel and Sport (AREAS). Located adjacent to its global headquarters in Asola, AREAS is the company’s research and development laboratory, an academy
Bentonville/Bella Vista, Ark., (Oct. 15, 2023) – Northwest Arkansas saw a stacked field of the world’s top mountain bike racers at the Life Time Little Sugar MTB, in which Haley Batten of Santa Cruz, Calif. and Keegan Swenson of Heber City, Utah took first in the elite 100K races. Life
SEATTLE – National specialty outdoor retailer REI Co-op started fulfillment from its new state-of-the-art distribution center in Lebanon, Tennessee supporting its steady growth in the Midwest and Southeast. The new distribution center will serve more than 60 stores and 5.6 million REI members in the area. The facility’s design and operations prioritize the employee experience while
SIDNEY, Neb. (Oct. 12, 2023) — Meindl USA, the exclusive provider of Meindl’s premium and handcrafted footwear in North America, is excited to introduce the EuroLight Hunter collection of men’s and women’s boots. This all-new line redefines performance and comfort in hunting footwear, offering a lightweight, durable and versatile option
October 12, 2023 – Boulder, Colo. – HEAD/Tyrolia, the world’s largest independently-owned ski and binding manufacturer, today announces its strategic partnership with Backbone, the country’s leading active lifestyle media agency. Backbone will be the PR agency of record for the brand, supporting HEAD’s continued growth within the U.S. in winter
Bentonville, Ark., (Oct. 12, 2023) – Concluding an epic year of off-road racing across the country, Life Time (NYSE: LTH) is set to host more than 3,200 mountain and gravel bikers for a week of fun, fast dirt in Northwest Arkansas October 14-21. The eight-day celebration includes bike events, industry
MINNEAPOLIS (Oct. 11, 2023) — CAMP365 – creators of the world’s first fold-out cabin camper, announces this week a new platform in the pickup-camper category, the CAMP365 T Model. Made in the USA and designed to meet the needs of electric vehicle owners looking for a truck bed option that
A collection of technical golf apparel that is, “Never out of bounds.” Golf doesn’t need to be a fair-weather endeavor or be contained by barriers. 686 cross-pollinates their 30+ years of technical outdoor design knowledge with Malbon’s creative approach to golf and lifestyle apparel. Taking classic golf styles and modernizing
BOULDER, Colo. (October 10, 2023) – ORTOVOX, a leading provider of avalanche safety equipment and outdoor gear, is proud to announce its partnership with the Colorado Avalanche Information Center (CAIC). The collaboration aims to further the mission of avalanche education and safety within the Colorado backcountry community through its new
SALT LAKE CITY (October 10, 2023) — Black Diamond Equipment, Ltd., a leading manufacturer and distributor of innovative, high performance, mountain sports equipment, apparel, and footwear, welcomes six new members to its global athlete and ambassador team: Angela Hawse, Adrian Ballinger, Topo Mena, Carla Perez, Karina Carsolio and Chaehyun Seo.
Flagstaff, Ariz. (Oct. 10, 2023) – Kahtoola is proud to announce the winners of its 2023 Summer grant allocations: Elevate Nepal, Grand Canyon Youth, Humanitarian Efforts Reaching Out (HERO), Wilderness Volunteers and Young Masterminds Initiative. Three times a year, Kahtoola’s philanthropy program donates at least 1% of annual sales to
COSTA MESA, Calif. (Oct. 10, 2023) – 5.11 Tactical, the global innovator of Purpose-Built Gear™, today introduced its latest line of technical apparel featuring PrimaLoft® Insulation. This collaboration with PrimaLoft, a world-renowned brand known for its high-performance insulation, brings together two leading pioneers in the apparel industry to create unparalleled