Tacoma, Wash. – November 6, 2023 – EXPED USA, a subsidiary of EXPED AG, located in Zurich, Switzerland, announced today the addition of climber Beth Rodden to its team of professional athletes and ambassadors. Rodden is best known for her ascents of difficult single-pitch climbing routes and numerous first female ascents around the world.
“Beth’s athletic accomplishments are exceptional, but she’s also a strong vocal advocate for body positivity in the outdoors and mental health,” said Alex Kim, sales/marketing coordinator at EXPED USA. “She is a great fit for EXPED because, like our other ambassadors, she represents our brand with integrity, honesty and respect.”
Rodden joins EXPED’s growing team of ambassadors, which includes Graham Zimmerman, Susan Conrad and Amanda Zito. She will use EXPED’s technical backpacks, sleeping mats, pillows and sleeping bags on her various adventures.
“Working with companies that feel like an extension of my family and values has always been important to me,” said Rodden. “EXPED focuses on exceptional quality and has a wonderful, tight-knit team that I am excited to be a part of.”
Rodden plans to release her first memoir next spring detailing her extraordinary life of climbing, motherhood, and the emotions of joy and struggle that go along with it all.
Started in 1981 by Swiss adventurers Heidi and Andi Brun, Exped builds truly innovative outdoor equipment, refining every detail to produce quality gear suited to all your outdoor pursuits. The result is incredibly sleek, minimal designs that forgo unnecessary frills while maximizing both performance and comfort.
About Beth Rodden
Beth Rodden has been climbing for over 30 years. She has been fortunate enough to free three individual routes on El Capitan in Yosemite, including the first ascent of Lurking Fear (still unrepeated) and an early free ascent of the Nose. She established Meltdown, which is arguably the hardest traditional route in the world. Over the past decade in her career she’s tried to help move the needle in the climbing world on body image and gender discrepancies. She lives with her family in California.