Bozeman, Mont. – November 7, 2023 – Mystery Ranch, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability, announces the appointment of Brandywine River Reps to lead strategic sales in the Mid-Atlantic and New England regions. Brandywine River Reps specializes in representing specialty outdoor gear to specialty retailers. The agency will be tasked with enticing and engaging Mystery Ranch’s wide-ranging consumer base; from hardcore athletes to fashion-first outdoor enthusiasts.
“The east coast market includes a broad audience of both fashionable outdoor consumers and serious gear users, and the team at Brandywine River Reps has the experience and knowledge to manage this diversity and infuse growth in a similarly diverse brand such as ours,” said Ben Nobel, Director of Sales at Mystery Ranch. “Mystery Ranch is quickly becoming a leader in the technical backpack category and our partnership with Brandywine River Reps will help take us to the next level.”
Founded in 2002 and headquartered in Greenville, Delaware, Brandywine River Reps is led by founder and principal, Andy Molter, who has over 20 years of industry experience. Ryan Conklin, a BRR veteran, with more than 10 years of brand sales experience with hardgoods and accessories brands. Together they are both avid outdoor people that started their careers on the retail floor. They have first hand knowledge for what it takes to get the most from your gear.
“We look forward to representing Mystery Ranch in our territory,” said Molter. “The brand has a long history of making amazing technical products that not only perform above the competition but are beautifully executed and designed to last for a lifetime. Quality construction and a discerning eye to detail is what the market is looking for and this is where our agency thrives. We are excited to support current retailers and introduce this amazing brand to new markets.”
About MYSTERY RANCH
Founded in 2000, MYSTERY RANCH is committed to making the best load-bearing gear in the world. A product-driven company from the beginning, MYSTERY RANCH designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist. For more, please visit: www.mysteryranch.com #BuiltfortheMission
About BRANDYWINE RIVER REPS
Brandywine River Reps, Inc. represents specialty products to specialty retailers in the Mid-Atlantic and New England regions. Over 40 years of combined industry knowledge; we provide stellar service, with innovative ideas to help drive your business success.