November 17, 2023; The U.S. Department of Commerce’s Bureau of Economic Analysis (BEA) released economic data today affirming the rise of outdoor recreation to a trillion-dollar industry. Further, New Hampshire experienced significant industry growth ranking 9th in the country for outdoor recreation as a percentage of gross domestic product (GDP).
New Analysis Reveals Strength of the Outdoor Economy
BOULDER, Colo. – Today, the U.S. Bureau of Economic Analysis (BEA) released new data showcasing the tremendous impact of outdoor recreation on America’s economy. In 2022, the BEA found that outdoor recreation accounted for $1.1 trillion in gross economic output, 2.2% of gross domestic product (GDP), and supported 5 million jobs across
DPS Skis Announces Partnership with KOHLA
SALT LAKE CITY (Nov. 17, 2023) — DPS Skis, the U.S.-based ski manufacturer pairing aerospace carbon technology with groundbreaking shapes, announces a partnership with KOHLA, the Austrian brand specializing in mountain sports equipment. DPS will be the exclusive North American distributor for KOHLA and will be offering the brand’s climbing
Dynastar celebrates 60 years of performance, innovation with new Hybrid Core 2.0 ski construction
PARK CITY, Utah (November 16, 2023) – As Dynastar celebrates its 60th anniversary in 2023, the famed brand, which is headquartered at the base of Mont Blanc in the French Alps, has its sights set on simultaneously continuing to lead the way forward in high-end ski performance while carving a
Fleet Feet Expands its Kentucky Footprint with New Louisville Location
LOUISVILLE, Ky. and CARRBORO, N.C. (Nov. 16, 2023) — Fleet Feet announced today the opening of its second location in Louisville, Ky. Expected to open in November, the new store will be in Fern Creek’s highly-anticipated Cedar Creek Crossing Shopping Center, located at 7706 Bardstown Road. Louisville native Erin Getz
REI Co-op to open in Albany, New York in fall 2024
SEATTLE – Specialty outdoor retailer REI Co-op will open in Albany, New York in fall 2024. The store will offer a wide assortment of apparel, gear and expertise for camping, cycling, running, fitness, hiking, paddling, climbing, snow sports and more. In addition, certified mechanics will tune and repair equipment through a full-service
Opinel Launches Limited-Edition Artist IV Nature Collection
CHICAGO, Ill. – November 16, 2023 – Opinel USA is pleased to announce the launch of its latest Artist Series Collection, No.08 Artist IV Nature, a thematic, limited-edition folding knife collection released in collaboration with three artists showcasing aspects of nature through differing origins and inspirations. For this newest Artist
Rails-to-Trails Conservancy 2023 Grants Lift Up Efforts to Develop and Activate Trail Networks Nationwide
WASHINGTON, D.C.—Rails-to-Trails Conservancy (RTC) today announced that it has awarded $348,000 in grants that support programs working to develop and activate local and regional trail networks. The projects and programs funded are helping to create equitable access to safe spaces where people can walk, bike and be active outside in
La Sportiva Announces New Sales Representation in The Pacific Northwest
BEND, OR and BOULDER, CO (Nov 14, 2023) — La Sportiva, makers of the world’s finest mountain gear, welcomes Seymour Sales Group as their new sales representatives in the Pacific Northwest. This partnership is championed by the dynamic team of Thomas Seymour, Abby Seymour, and Carleigh Garrett, who collectively bring
SCARPA opens applications for mentor program serving athletes from historically marginalized communities
BOULDER, Colo. (November 13, 2023) – After graduating 18 mentees in 2023, the SCARPA Athlete Mentorship Initiative (SAMI) is now accepting applications for the third year of its innovative leadership program. Created by SCARPA, the leading manufacturer of footwear for performance mountain sports, in conjunction with Mountain Hardwear, manufacturer of
Wellpower, Global Materials Leader, Introduces GEOCELL, 100% Plant-Based Neoprene Alternative from Rubber Trees
Taipei, Taiwan (Nov. 14, 2023) – Wellpower, Inc., a global leader in innovation and advanced material technology solutions, today introduced GEOCELL, a high performance, 100% plant based, natural rubber ideally used in water sports, fitness accessories and footwear. Developed over the last four years by Wellpower’s scientists and engineers, GEOCELL is a
Backcountry Expands In-House Brands with Wholesale Partnerships
PARK CITY, Utah (Nov. 14, 2023) — Backcountry, the leading specialty retailer for outdoor gear and apparel, announces its expansion into wholesale business with its popular in-house name-sake brand, Backcountry. The retailer has been offering Backcountry-designed product, inspired by its team of Gearhead experts, since 2018. Consumers will be able
Fleet Feet Fort Myers Acquires Run Florida on McGregor
FORT MYERS, Fla., and CARRBORO, N.C. (Nov. 13, 2023) — Fleet Feet announced today the acquisition of Run Florida On McGregor. Fleet Feet Fort Myers owners, Janene and Brian Urichko, will purchase the store from friend and owner, John Rinkenbaugh, who will then join the Fleet Feet Fort Myers team
CANADA’S EWOOL, LEADING PIONEER IN HEATED TECHNOLOGY, DEBUTS IN US AT OUTDOOR RETAILER WINTER NOV. 14-16 IN SALT LAKE CITY
MONTREAL (Nov. 13, 2023) – – ewool, a leading Canadian brand specializing in premium heated apparel, will debut its 2024 line at Outdoor Retailer Winter, Nov. 16-18 in Salt Lake City, the leading U.S. business event for the $862 billion outdoor industry. Available now online at www.ewool.com, ewool will introduce the PRO+ Heated Vest, Metro
Aventon Now Certified to UL 2849 Standard
Los Angeles, CA (November 9, 2023) – Aventon, a California-based e-bike and technology company, is excited to announce the safety standard UL 2849, which their current lineup of available e-bikes was certified to by TÜV Rheinland, has now been recognized by the Occupational Safety and Health Administration (OSHA). With this
AUTOCAMP HOSPITALITY GROUP LAUNCHES RESERVATIONS AT FIELD STATION JOSHUA TREE, OPENING SPRING 2024
[Santa Barbara, CA] November 9, 2023 – AutoCamp Hospitality Group, the company behind premier outdoor lodging brands AutoCamp and Field Station, opens reservations at its second Field Station location in Joshua Tree. Now accepting reservations for stays in Spring 2024, Field Station Joshua Tree is the brand’s second property. Field
Primus Curates Products for Holiday Gift Giving
LOUISVILLE, Colo. (Nov. 9, 2023) — Primus, the Swedish cooking equipment brand, introduces three product assortments for gift giving this holiday season, which are designed to create unforgettable experiences in the outdoors. From the seasoned adventurer to the coffee enthusiast, Primus has a curated selection for nature lovers everywhere. “This
Spokane Regional Air Support Unit adds RECCO search-and-rescue helicopter detector system
STOCKHOLM, Sweden. (Nov. 8, 2023) – RECCO, the advanced rescue technology manufacturer, this month launched its eighth RECCO SAR helicopter detector system in the US in partnership with the Spokane Regional Air Support Unit (SRASU) in western Washington. The helicopter system will be used to search for missing people in
Jogology Socks Win Runner’s World Gear of the Year Award
Wake Forest, N.C. (November 8, 2023) – After just having launched in Run specialty stores in September, performance running sock brand Jogology is the winner of the coveted Runner’s World Gear of the Year Award for its new line of no show socks. In addition to capturing the attention of
Norrøna, a Legendary Norwegian Brand Opens Its New Immersive and Inspiring Headquarters in Lysaker
Oslo, Norway (Nov. 8, 2023) – Norrøna, the family-owned Norwegian adventure travel company and manufacturer of high-end outdoor apparel and outerwear, today unveiled a revolutionary global headquarters. The iconic brand welcomes a diverse international guestlist to the grand opening of the space, which sprawls 8,200-square-feet and includes Norrøna’s largest and