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November 17, 2023; The U.S. Department of Commerce’s Bureau of Economic Analysis (BEA) released economic data today affirming the rise of outdoor recreation to a trillion-dollar industry. Further, New Hampshire experienced significant industry growth ranking 9th in the country for outdoor recreation as a percentage of gross domestic product (GDP).

BOULDER, Colo. – Today, the U.S. Bureau of Economic Analysis (BEA) released new data showcasing the tremendous impact of outdoor recreation on America’s economy. In 2022, the BEA found that outdoor recreation accounted for $1.1 trillion in gross economic output, 2.2% of gross domestic product (GDP), and supported 5 million jobs across

SALT LAKE CITY (Nov. 17, 2023) — DPS Skis, the U.S.-based ski manufacturer pairing aerospace carbon technology with groundbreaking shapes, announces a partnership with KOHLA, the Austrian brand specializing in mountain sports equipment. DPS will be the exclusive North American distributor for KOHLA and will be offering the brand’s climbing

LOUISVILLE, Ky. and CARRBORO, N.C. (Nov. 16, 2023) — Fleet Feet announced today the opening of its second location in Louisville, Ky. Expected to open in November, the new store will be in Fern Creek’s highly-anticipated Cedar Creek Crossing Shopping Center, located at 7706 Bardstown Road. Louisville native Erin Getz

SEATTLE – Specialty outdoor retailer REI Co-op will open in Albany, New York in fall 2024. The store will offer a wide assortment of apparel, gear and expertise for camping, cycling, running, fitness, hiking, paddling, climbing, snow sports and more. In addition, certified mechanics will tune and repair equipment through a full-service

CHICAGO, Ill. – November 16, 2023 – Opinel USA is pleased to announce the launch of its latest Artist Series Collection, No.08 Artist IV Nature, a thematic, limited-edition folding knife collection released in collaboration with three artists showcasing aspects of nature through differing origins and inspirations. For this newest Artist

BEND, OR and BOULDER, CO  (Nov 14, 2023) — La Sportiva, makers of the world’s finest mountain gear, welcomes Seymour Sales Group as their new sales representatives in the Pacific Northwest. This partnership is championed by the dynamic team of Thomas Seymour, Abby Seymour, and Carleigh Garrett, who collectively bring

Taipei, Taiwan (Nov. 14, 2023) – Wellpower, Inc., a global leader in innovation and advanced material technology solutions, today introduced GEOCELL, a high performance, 100% plant based, natural rubber ideally used in water sports, fitness accessories and footwear. Developed over the last four years by Wellpower’s scientists and engineers, GEOCELL is a

PARK CITY, Utah (Nov. 14, 2023) — Backcountry, the leading specialty retailer for outdoor gear and apparel, announces its expansion into wholesale business with its popular in-house name-sake brand, Backcountry. The retailer has been offering Backcountry-designed product, inspired by its team of Gearhead experts, since 2018. Consumers will be able

FORT MYERS, Fla., and CARRBORO, N.C. (Nov. 13, 2023) —  Fleet Feet announced today the acquisition of Run Florida On McGregor. Fleet Feet Fort Myers owners, Janene and Brian Urichko, will purchase the store from friend and owner, John Rinkenbaugh, who will then join the Fleet Feet Fort Myers team

MONTREAL (Nov. 13, 2023) – –  ewool, a leading Canadian brand specializing in premium heated apparel, will debut its 2024 line at Outdoor Retailer Winter, Nov. 16-18 in Salt Lake City, the leading U.S. business event for the $862 billion outdoor industry. Available now online at www.ewool.com, ewool will introduce the PRO+ Heated Vest, Metro

Los Angeles, CA (November 9, 2023) – Aventon, a California-based e-bike and technology company, is excited to announce the safety standard UL 2849, which their current lineup of available e-bikes was certified to by TÜV Rheinland, has now been recognized by the Occupational Safety and Health Administration (OSHA). With this

LOUISVILLE, Colo. (Nov. 9, 2023) — Primus, the Swedish cooking equipment brand, introduces three product assortments for gift giving this holiday season, which are designed to create unforgettable experiences in the outdoors. From the seasoned adventurer to the coffee enthusiast, Primus has a curated selection for nature lovers everywhere. “This

Wake Forest, N.C.  (November 8, 2023) – After just having launched in Run specialty stores in September, performance running sock brand Jogology is the winner of the coveted Runner’s World Gear of the Year Award for its new line of no show socks. In addition to capturing the attention of

Oslo, Norway (Nov. 8, 2023) – Norrøna, the family-owned Norwegian adventure travel company and manufacturer of high-end outdoor apparel and outerwear, today unveiled a revolutionary global headquarters. The iconic brand welcomes a diverse international guestlist to the grand opening of the space, which sprawls  8,200-square-feet and includes Norrøna’s largest and

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