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Washington Initiative 1631 – The Protect Washington Act

Background Washington Initiative 1631 (I-1631), the Protect Washington Act, aims to transition the Washington economy to a renewable energy future that invests in and supports clean energy, the outdoors, and local communities and economies across the state by implementing a carbon fee on some of the state’s biggest polluters. It would invest directly in healthy…

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Webinar: How To Deliver Experiences Your Product Owners Desire and The Results Your Brand Wants

Speakers: Heather Wilkerson, VP, Marketing; additional brand speakers to be announced Let’s be honest. Customers love the outdoor brands they buy and are ripe to be your best brand advocates – especially when they’re delighted by great ownership experiences. Experiences that are direct, personalized and create shared value between the brand and the customer. Product…

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United States, Mexico, Canada Sign Updated Trade Agreement

Fulfilling a top priority of its trade agenda, the Trump administration announced last night that the United States, Mexico and Canada had successfully concluded negotiations on anupdated North American Free Trade Agreement (NAFTA), now known as the United States, Mexico, Canada Agreement (USMCA). Negotiations between the United States and Mexico concluded in August before outstanding…

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Navigating Brand Advocacy in Today’s Environment: Five Keys to Success

On Day 3 of Outdoor Retailer Summer Market 2018, I had the pleasure of moderating a lunchtime panel discussion titled “Navigating Brand Advocacy in Today’s Environment.” (The full session is available for viewing here.) Outdoor brands and retailers have never shied away from advocacy: from playing an active role in important social and political issues….

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Joint statement on Microfiber Release

        The Outdoor Industry Association (OIA) and the European Outdoor Group (EOG), collectively representing over 1500 companies, recognize the outdoor industry’s potential contribution to microfiber pollution. We believe it is our responsibility to support and facilitate a unified effort among our member companies – as well as among other key industries and…

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FAQ: Final Bureau of Economic Analysis Report On Outdoor Recreation Released

Outdoor Recreation Is an Economic Force; Accounts for Over 2 Percent of U.S. Gross Domestic Product September 20, 2018 How is the Bureau of Economic Analysis (BEA) study different from the OIA economic study? The BEA measures “gross domestic product outputs” on the total value of domestic goods and services produced by an industry. OIA’s…

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Join the Public Lands Day Social Media Movement

National Public Lands Day is this Saturday, September 22 and we need your help to use the event to remind folks about the importance of voting this November. You have a powerful voice on social media, and we want to use your influence to help make sure folks are engaged for the upcoming midterm election….

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President Trump Moves Forward With $200 Billion in Retaliatory Tariffs

President Trump has moved forward with plans to impose $200 billion in retaliatory tariffs on certain products from China. Travel goods, including backpacks and sports bags, bikes, headwear, some leather gloves and some camping equipment, were included on the list of products that could face an additional 10 percent tariff that will come into effect…

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Governor Brown Vetoes Key Outdoor Recreation Legislation

Today, Governor Jerry Brown vetoed a bill to create the Office of Sustainable Outdoor Recreation in California, a bill which passed through the California legislature with overwhelming bipartisan support. The signing of AB 1918 would have made California the twelfth state with an official office or task force to support outdoor recreation, which accounts for…

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