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Outdoorist: January 2026

As we move into 2026, our team is already hard at work representing the interests of the outdoor industry. We’ve opened registration for three of our signature convening opportunities, announced our annual policy agenda, and released numerous valuable resources for our members.

As always, our goal is to ensure the OIA community has the support needed to thrive in an evolving market. We look forward to working alongside you this year as we continue to pursue a sustainable and inclusive future for the outdoors.

Join Us for Collective Advocacy at OIA Capitol Summit 2026

The decisions being made in Washington, D.C., today will define the strength of the outdoor economy for years to come. A powerful collective of industry leaders will take to Capitol Hill on April 28-29 to engage directly with legislators and policy experts.

Capitol Summit 2026 is hosted exclusively for OIA members. If you’re interested in attending, contact us today to discuss our membership options.

>>CONTACT US

Interested in Sponsoring OIA Events?

Sponsorship opportunities are available for OIA’s flagship events. Get in touch to learn how we can help you showcase your brand to our membership base.

>> LEARN MORE

The 2026 OIA Policy Agenda Has Been Announced

OIA is committed to standing strong on conservation, recreation, trade, and sustainability. This year, our federal priorities include securing funding for public lands infrastructure and advocating for legislation that supports rural recreation economies. On the international front, we are focused on stabilizing supply chains through tariff reform and trade program renewals. Our 2026 policy agenda is detailed, so we encourage you to review it and learn all the ways we plan to support the outdoor industry this year.

>>REVIEW THE POLICY AGENDA

Record Growth in U.S. Hiking Participation

Hiking has become the most popular outdoor recreation activity in America, reaching a record 63.4 million participants in 2024. Unlike other activities that saw a temporary pandemic spike, hiking has experienced sustained growth. This trend provides a major opportunity for the industry, as even casual hikers have shown a willingness to invest in quality apparel, hydration systems, and safety accessories. OIA members get access to a vast library of research reports that cover specific sports and segments of the outdoor industry, including our recent “Hiking Report” that highlights detailed participation data.

>> CHECK OUT THE REPORT SUMMARY

Managing Chemical Risks in Recycled Materials

As outdoor brands increase their use of recycled content, managing chemical safety has become a significant hurdle. Current recycling systems often struggle to ensure feedstocks are free from hazardous substances like PFAS and heavy metals. Understanding these infrastructure gaps is essential for maintaining non-toxic circularity and winning consumer trust. Our latest blog post will help you identify and mitigate chemical risks in your supply chain.

>> READ THE BLOG 

Understanding the Core Outdoor Consumer

OIA regularly hosts ConsumerVue webinars to help our members keep up with the latest development in the market. Our most recent session explored the spending behaviors and attitudes of high-value segments, including the “Super Core” and “Skill Builder” consumers shaping the industry for 2026. These deep dives are just one of the many resources we provide to help outdoor businesses thrive. OIA members can access the recording in the membership portal. Not a member? Get in touch today to learn more about the benefits of OIA membership.

>> ACCESS PORTAL

>> LEARN MORE

Strengthening the Community at Switchback Spring 2026

Switchback Spring is returning to New Orleans June 16-18. As the premier forum for retailers and brands, the event features a day of specialized education followed by two days of exhibition. OIA members can take advantage of discounted booth pricing and free retail passes.

>> REGISTER NOW

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