Who We Are - Outdoor Industry Association

Who We Are

Founding Member Logos 2Outdoor Industry Association® (OIA) was founded in 1989 by a group of 14 visionary outdoor industry leaders who realized that “outdoor” could be much more than a passing consumer trend. Today, OIA is the leading trade association and voice of the outdoor recreation industry, serving more than 1200 manufacturers, distributors, suppliers, sales representatives and retailers.




With offices in Boulder, CO, and Washington, D.C., OIA is the title sponsor of Outdoor Retailer and the trade voice representing a $646 billion industry. OIA supports the growth and success of the outdoor industry through its focus on government affairs, corporate responsibility, outdoor consumer insights, industry trends and youth engagement. OIA hosts an annual industry conference and delivers on-demand and in-person education, tools and resources to help its members grow and succeed in the dynamic and ever-changing outdoor recreation marketplace.

Every day, OIA works with our members to benefit the industry by:

  • Advocating for issues critical to the future of the outdoor industry
  • Building stronger business leaders
  • Changing the way the world does business
  • Celebrating, inspiring and growing the active outdoor community

Outdoor Industry Association unites and serves over 1,200 members who work and play in the outdoors. We are a 501(c)(6) non-profit trade association that exists to support the health of the industry we love so much through the following methods:

Who we are


If you are involved in the outdoor industry, we want to include you in the association. View our member benefits to find out how OIA can help you be more connected, profitable and informed. Call us at 303.444.3353 or email membership@outdoorindustry.org with questions.