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Webinar: How to Own Your Amazon Customers

Speaker: Scott Buelter, Ascent360 In this webinar, Greer Van Dyck, eCommerce Marketing Manager from Smartwool will discuss the challenges of marketing to unknown customers especially those who purchased on Amazon. While Amazon provides an invaluable opportunity to reach a huge audience with a high intent to buy, standing out in a category and Amazon’s policies…

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OIA in D.C.: Notes From the Hill—Capitol Summit 2019 Recap

If I’ve learned one thing in my years inside the beltway, it’s that Washington D.C.—specifically, Capitol Hill—is unpredictable. The headlines over the past week certainly confirm that, but the past week was no more erratic than any other. That’s why it is so important that we maintain a steady drumbeat in the halls of Congress and…

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Sustainability Boot Camp: The First Step Is The Hardest

It was 3:30 in the afternoon, barely past the halfway mark in a 10-hour learning lab dominated by discussions about chemical synthesis and polymerization, raw material extraction, and tier-4 supply chain outputs. Fifty-some people were huddled in intimate work groups around small tables peppered with laptops, reusable drinking vessels and a smattering of snack food…

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OIA ELECTS THREE RETURNING AND TWO FIRST-TERM BOARD MEMBERS

We would like to thank all the member companies who participated in the 2019 election. We are happy to announce and introduce the three returning directors as well as the two new incoming directors, who will officially begin their three-year terms at the upcoming board meeting preceding Outdoor Retailer Summer Market: ERIC ARTZ, President &…

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OIA Trade Alert: President Proposes Fourth Round of Tariffs

In a further escalation of the U.S.-China trade dispute, President Trump yesterday proposed a fourth round of punitive tariffs on $300 billion worth of products that cover nearly all remaining imports from China, including apparel and footwear.   These products will face an additional tariff of up to 25 percent if they are sourced from China:  …

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Sustainability Snapshot

OIA Sustainability Working Group – Sustainability Snapshot Week of May 13, 2019 Registration for the OIA Sustainability Working Group Meetings at Outdoor Retailer Summer Market 2019 is Open – Please Register by May 24 OIA’s Sustainability Working Group wants to make environmental and social best practices in the supply chain a core value in the…

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OIA Trade Alert: Higher Costs on Outdoor Products Will Come Today

OIA Trade Alert: HIGHER COSTS ON OUTDOOR PRODUCTS WILL COME TODAY Following a series of tweets last weekend, President Trump today went through with his plan to increase tariffs on $200 billion worth of imports from China. This means that the 10 percent tariff that was imposed on certain outdoor products sourced from China, such as backpacks, sports…

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Webinar: The Hidden Human Cost Of Your Outdoor Gear: The Role Of Better Chemistry In Ensuring Total Product Integrity

We love our high performance outdoor products. The colorful, lightweight, strong, waterproof apparel, gear and footwear allow us to get outside to do the things we love, but sometimes the complicated supply chain and chemistry used to make the polyester, polyurethane and Lycra in our beloved outdoor apparel can have a negative impact, whether it’s…

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