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2019 OIA on the Road

After three sustainability road shows in 2018 and the great response we’ve received, we have decided to expand our educational series to a full day, deep dive session on the new industry standards around sustainability. Mark Your Calendars What: Sustainability Boot Camp #1 When: March 14, 2019 Where: REI Co-op, Seattle Who: Open to Any…

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OIA at Outdoor Retailer Winter Market Day 3

What, exactly, is a state office of outdoor recreation? That was the theme of Saturday’s OIA lunch panel, which featured directors from several state offices as well as representatives from REI and OIA. Missed it? Watch the full session here. Or, get the Cliffs Notes below. We caught up with a few OIA members and…

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OIA at Outdoor Retailer Winter Market Day 2

Today at Outdoor Retailer Winter Market, we spoke to several of our Sustainability Working Group Leadership members about the OIA State of Sustainability Report. We asked them what stood out the most in the report and why their companies have committed to leaning in on sustainability efforts. Not familiar with the State of Sustainability Report?…

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OIA at Outdoor Retailer Winter Market Day 1

At today’s OIA lunch session, attendees heard from Colorado Governor Elect Jared Polis about his ongoing commitment to the state’s outdoor recreation economy. Following his remarks, a panel of political experts helped break down the results of the midterm election at the local, state and national levels and helped make sense of the voter demographics…

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OIA at Outdoor Retailer Winter Market Day 0

  OIA Sustainability Working Group members and other colleagues started the Outdoor Retailer show early with education and working sessions focused at identifying and scaling best practices in outdoor industry supply chains. Attendees went to hear from experts on what every brand needs in order to establish or evolve your sustainability strategy. They left with…

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Is This Four Corners Town The Next Moab?

Farmington, New Mexico, is not what you’d call a nationally known hot spot for outdoorists … but it’s poised to become one before you know it. Situated in San Juan County in the northwest quadrant of New Mexico near Four Corners, Farmington (pop. 50,000), is working toward becoming the next Moab. It is a place…

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THE POWER OF LIVESTREAMING: INNOVATING YOUR BRAND

PRESENTERS:Fritz Brumder, Brandlive Brandlive Co-Founder and COO Fritz Brumder will be highlighting how major outdoor brands and retailers, such as GoPro, Yakima, Cabela’s and Osprey are leveraging live video to innovate their communication strategies. He will give a voice to this medium, which is continuing to make headway across the outdoor industry and beyond and…

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NICHE: THE FIRST STEP IS THE HARDEST

THIS IS PART 4 OF A SERIES. READ THE OTHER PARTS HERE ▸ In this series of profiles, OIA takes a close look at a few outdoor brands that have created legitimate programs to reduce their impact on the environment. Invariably, each began with small or isolated efforts, but by more deeply exploring supply chains, studying…

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Webinar: 2018 Outdoor Retail Sales Trends

When: Thursday, October 4, 1:00 p.m. (MT)  Join Julia Clark Day from The NPD Group for an overview of 2018 Outdoor retail sales trends by category: equipment, apparel, footwear and accessories. She will be discussing outdoor retail sales performance and dynamics by the 3 core outdoor channels: athletic specialty/sporting goods, outdoor specialty, and sport specialty…

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