How to Market Sustainability Without the Greenwashing Risk

As outdoor brands increasingly promote their sustainability efforts, global regulators are cracking down on greenwashing—and the legal stakes are rising. OIA Legislative Consultant James Pollack walked through current marketing regulations and key litigation, followed by a panel hosted by OIA’s Keelin Christensen with the Black Diamond team on how their marketing and sustainability departments collaborate to craft compliant messaging that resonates with environmentally conscious consumers. Whether you’re in marketing, product, or materials, this session offers a clear understanding of the regulations to know and strategies for authentic communication.

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