Type: Members Only

LONGMONT, Colo. – (Feb. 24, 2026) Rossmönster, the Colorado-based builder of premium adventure trucks and vans, today announced a new dealership partnership with Sunshine RV, expanding access to its purpose-built vehicles in the Southeastern United States.

With this partnership, Sunshine State RV becomes an official Rossmönster dealer, offering customers hands-on access to the brand’s celebrated lineup, including the Baja Series adventure trucks, the SKYE van, and the HAVN camper. The collaboration marks a strategic step in Rossmönster’s continued national growth, pairing its Colorado-tested engineering with a dealership known for customer care and regional expertise.

Rossmönster vehicles are engineered for those who view pavement as merely the beginning. Built on Mercedes-Benz Sprinter, Ford and Ram platforms, each model blends off-grid capability with refined design and livability. From the Baja’s agile pop-top performance to the modular versatility of the HAVN and the van-life freedom of the SKYE, Rossmönster vehicles are designed to handle demanding terrain without sacrificing comfort.

Sunshine State RV has earned a reputation as a trusted destination for RV buyers across the region, recognized for its knowledgeable team, strong service infrastructure, and commitment to helping customers find the right vehicle fit for their lifestyle. The partnership ensures buyers will experience Rossmönster’s craftsmanship with the support of a dealership that understands boh adventure vehicles and long-term ownership.

“As Rossmönster continues to expand its national presence, it’s critical that we partner with dealers who share our commitment to quality and customer experience,” said Thor Audiss, CMO at Rossmönster. “Sunshine State RV’s reputation, regional reach, and dedication to service make them a natural fit as we grow in the Southeast.”

“In our region, adventure is part of everyday life,” said Nick Schmidt, Co-owner of Sunshine State RV. “From beach runs to off-the-beaten-path escapes, our customers want vehicles that can handle it all without compromising amenities. Rossmönster brings a level of performance and refinement that truly stands out, and we’re proud to offer something so distinctive to our community.”

Through Sunshine RV’s facilities, customers will be able to explore Rossmönster vehicles in person, consult with knowledgeable sales staff, and access ongoing service support. The partnership underscores Rossmönster’s commitment to building not only premium vehicles, but also a national network capable of supporting customers wherever adventure calls.

Rossmönster adventure trucks and vans will be available for viewing and purchase at Sunshine State RV starting this month. For more information, visit rossmonster.com or sunshinestatervs.com.

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About Rossmönster
Rossmönster redefines the adventure lifestyle, crafting premium trucks that fuel your passion for exploration and discovery. With groundbreaking designs and unmatched craftsmanship, Rossmönster creates vehicles that are more than just a mode of travel — they’re a gateway to the extraordinary. Dedicated to pushing the boundaries of innovation and delivering exceptional customer experiences, Rossmönster is shaping the future of adventure vehicles for those who dare to roam further and live boldly.

 

SALT LAKE CITY, Utah (February 24, 2026) — Black Diamond Equipment, a global leader in climbing, skiing, and mountain sports apparel and equipment, is bringing its signature Golden Carabiner event back to Colorado’s Front Range this spring in tandem with specialty outdoor retailers, local climbing organizations, and the Access Fund. The scavenger hunt aims to celebrate climbing culture, inspire the climbing community, and raise critical funds for access and conservation.

The Golden Carabiner series will stop at the region’s most iconic climbing areas—Shelf Road on March 28, Clear Creek Canyon on April 5, and Boulder Canyon on April 11—and culminate in a final party at Neptune Mountaineering after the Boulder Canyon event. Proceeds from the series will go toward climbing advocacy, split between the Access Fund and local climbing organizations including the Boulder Climbing Community and Pikes Peak Climbers Association.

“The Front Range has one of the most engaged climbing communities in the country,” said Adam Peters, Director of Sports Marketing at Black Diamond. “Golden Carabiner creates a fun and accessible way to harness the energy of that community and channel it into advocacy efforts that strengthen the connection between climber and crag even further.”

Powered by Partnerships

The Golden Carabiner series is able to support advocacy issues important to Front Range climbing communities, such as crag access and land protection, through deep collaboration with independent specialty retailers and climbing advocacy organizations.

Each event is co-hosted by a local shop and local climbing organization, ensuring that funds raised directly benefit both national access efforts and grassroots stewardship close to home:

• Shelf Road, by the Pikes Peak Climbers Association and Mountain Chalet
• Clear Creek Canyon, by the Boulder Climbers Community and Bentgate Mountaineering
• Boulder Canyon, by the Boulder Climbers Community and Neptune Mountaineering

Following each event, participants are invited to return to the crag the next day for stewardship work led by the local climbing organization: Pikes Peak Climbers Alliance at Shelf Road, and the Boulder Climbers Community at both Clear Creek Canyon and Boulder Canyon. These stewardship days build off of the scavenger hunt fundraisers as opportunities for climbers to support the places they climb with their hands as well as their dollars.

“Events like Golden Carabiner are uniquely impactful because they make stewardship tangible by turning a day of climbing into direct support for the places those climbers care about most,” said Caleb Timmerman, Strategic Partnerships Manager at the Access Fund. “It drives the point home that access doesn’t happen by accident, and reinforces the idea that stewardship depends on the efforts of the people who actively use and value those places.”

Committed to Community

The Golden Carabiner series reflects Black Diamond’s long-standing commitment to protecting climbing access and investing in the communities that make climbing possible. By blending outdoor recreation with philanthropy, the event offers a welcoming entry point for both seasoned climbers and newcomers looking to get involved in outdoor advocacy.

The Front Range Golden Carabiner series builds on a model Black Diamond has hosted in other climbing communities throughout the United States, and will run alongside additional Golden Carabiner fundraisers this spring benefiting local climbing areas and advocacy efforts around the world: Hospital Flat in Wānaka, New Zealand (March 1), and in Potrero Chico, Hidalgo, Nuevo León (March 7).

How to Participate

Participants for each event will register to take part in a self-guided scavenger hunt where 30 Golden Carabiners are hidden on designated climbing routes. Clue sheets are available through Golden Carabiner’s partner retailers—Mountain Chalet, Bentgate Mountaineering, and Neptune Mountaineering—as well as online through Black Diamond.

Climbers who find a Golden Carabiner on route may redeem it the same day at a partner retailer for prizes. Both the climber and their belayer are eligible to win. The final party will take place at Neptune Mountaineering at the conclusion of the Boulder Canyon event, featuring food and drinks provided by Black Diamond, live music, prize redemptions, and tabling from the Access Fund and local climbing organizations.

Registration options include:

• $20 for a single event
• $60 for all three events, including an exclusive Golden Carabiner t-shirt
• Opportunities for additional donations available via merchandise sales and onsite fundraising

To learn more about the Golden Carabiner Hunt and register for any of the three Front Range events, visit https://blackdiamondequipment.com/pages/golden-carabiner.

About Black Diamond Equipment

Black Diamond Equipment is a global leader in designing innovative outdoor-engineered equipment and apparel for climbing, skiing, and mountain sports. Headquartered in Salt Lake City, Utah, at the base of the Wasatch Mountains, Black Diamond is known for its commitment to performance, durability, and purposeful design. For more information, visit www.blackdiamondequipment.com.

Protecting Blue Whales and Blue Skies (BWBS) is proud to report the 2025 Vessel Speed Reduction (VSR) Season results from the efforts of participating shipping lines. Over the VSR Season, from May 1, 2025 to January 15, 2026, 787 participating vessels traveled over 481,000 nautical miles at whale-safer speeds of 10 knots or less. This is up from ~425,900 nautical miles and 743 participating vessels in the prior 2024 VSR Season.

The VSR zones were expanded in 2025 to include Chumash Heritage National Marine Sanctuary (CHNMS), increasing the coverage of important whale habitat off California’s coast by ~2,600 square miles. To support greater conservation impact, the award category thresholds based on a fleet’s total distance traveled at 10 knots or less were also increased, Blue Sky (50-69%), Gold (70-89%) and Sapphire (90%+). For each category below, awardees are listed in order by highest total fleet distance at whale-safer speeds.

Top Sapphire Award Winners with 90%+ cooperation rate (up from 85% in 2024) include these twenty-two lines:

CMA CGM; MSC; COSCO; NYK-RoRo; Yang Ming; OOCL; Hapag-Lloyd; Marathon Petroleum; OSG Ship Management; ConocoPhillips Polar Tankers; CSL Americas; Wan Hai Lines; Scorpio Group; Seaspan Corporation; Swire Shipping; BP Shipping Ltd.; Campbell Shipping Company; GoldenKing Ship Management Co.; Toyofuji Shipping Co.; Unity Ship Management; Hakuyo Kisen KK; and Nhat Viet Transportation Corporation.

Gold Award Winners with 70-89% cooperation rate (up from 60-84% in 2024) include these ten lines:

Maersk; ONE; Evergreen; Mol ACE; Wallenius Wilhelmsen; Liberty Maritime; Eastern Pacific Shipping; Unisea Shipping Ltd; Canfornav; and Weihai Weitong Marine Shipping Co.

Blue Sky Award Winners with 50-69% cooperation rates (up from 35-59% in 2024) include these ten lines:

Hyundai (UCC); K Line; Hyundai Glovis; D’Amico Group; Swire Bulk; Champion Tankers AS; Anglo-Eastern Shipmanagement; MT Maritime Management USA; Asan Merchant Marine Co. LTD; and Shih Wei Navigation.

BWBS also provides special recognition to program ambassadors that have demonstrated a high level of commitment to shipping with or working with participating shipping lines.  Ambassadors play a critical role in growing awareness for responsible shipping and supporting the efforts of top performing lines. These companies are:

Sapphire Award (90%+ eligible shipments with participating lines): JAS Worldwide, Who Gives A Crap, and Nomad Goods

Gold Award (70-89%): The Block Logistics, and Port of Oakland (port award level determined by percent of calls by participating lines)

BWBS is especially proud that two of our logistics and freight forwarder companies are ranked in our top award categories, and helping more companies find opportunities to ship whale-safer.

“Being recognized once again as a Sapphire Ambassador is both an honor and a responsibility we deeply value. BWBS continues to show that collaborative action can deliver real impact, protecting whales, reducing emissions, and helping raise our industries’ standards. We are proud to work alongside carriers and partners who share this commitment and continue advancing sustainable practices together,” said Andrea Goeman, SVP Global QHSE & Sustainability for JAS Worldwide.

“Meaningful change happens when good intentions meet practical action. Our role is to serve as a connector — supporting BWBS’ mission by translating its goals into real-world shipping decisions through data visibility, education, and transparent reporting that enable growing importers to participate meaningfully,” said Sami Romano, Sales Enablement & Marketing Manager for The Block Logistics.

Whale Protection and Air Quality

Two distinct but well-aligned issues are at the heart of BWBS: protecting coastal air quality and endangered whales.

First, ship strikes are one of the top threats to whales globally and are of greatest concern in whale hot spots that overlap with major international shipping and cruise routes — as is the case for California’s coastal waters. Ships transit at whale-safer speeds of 10 knots or less, reduce the risk of fatal ship strikes by as much as 50%. Ocean noise from ships is also reduced.

Second, air pollution is a major issue for California – with its onshore winds, unique geography and climate, and density of mobile source emissions . Notably, ocean-going vessels account for as much as 50% of some coastal counties’ air pollution.  Ships transiting at 10 knots or less, can reduce air pollution by ~30%.

For these reasons, BWBS has worked for over a decade to engage and support voluntary industry action on VSR requests by verifying cooperation, analyzing the environmental benefits, and celebrating industry cooperation and leadership. Efforts by industry to achieve high cooperation rates with VSR is no small feat, which is why they will be celebrated in an upcoming BWBS award ceremony.

How does BWBS verify shipping lines’ efforts?

BWBS determines which lines are eligible for awards by calculating the percent of the distance traveled by vessels at 10 knots or less out of their total fleet distance within the VSR zones. This is done by converting every raw data point from each vessel’s AIS stream into polyline segments, measuring the distance of those segments, and then summing the total distance traveled at 10 knots or less to determine the percent that this “cooperation” distance represents out of each shipping line’s total distance across all vessels in their fleet. This methodology allows for a detailed understanding of how much of a vessel’s distance exceeded 10 knots, where those higher speeds occurred, and how far above the target speed they traveled, all of which are important when considering the level of collision risk.

What goes into Shipping Lines’ VSR planning?

An average transit from Asia to California takes about two to three weeks, and in California the port queueing system means the ships must schedule and optimize their transits for fuel cost and other considerations like VSR requests far in advance. However, ocean conditions and circumstances are dynamic. Despite their best intentions, weather and other conditions may require large vessels to travel faster than planned “whale-safer” speeds to maintain maneuvering abilities or keep the vessel safe. BWBS works to keep open lines of communication with participants about the challenges they face and provides monthly reporting to help operators plan and improve cooperation as much as is feasible throughout the season.

“For the reasons explained above on just how much effort shipping companies put into their schedule planning, we are so proud to recognize the sustained and growing efforts by the commercial cargo industry on these voluntary conservation measures, and especially want to recognize the lines that achieved Sapphire this year, as well as those that enrolled for the first time. Each whale-safer voyage makes a measurable impact, and we’re looking forward to sharing the final environmental benefits calculations from the 2025 season in the coming months.” – Jess Morten, California Marine Sanctuary Foundation

About

BWBS is a collaborative partnership among federal and local government agencies, foundations, and environmental nonprofits. Partners include the California Marine Sanctuary Foundation; the Bay Area Air Quality Management District; Santa Barbara County, Ventura County, and San Luis Obispo County Air Pollution Control Districts; Monterey Bay Air Resources District; Channel Islands, Monterey Bay, Greater Farallones, and Cordell Bank National Marine Sanctuaries; and Benioff Ocean Science Laboratory. Container, car carrier, bulk, fuel carrier ships and, as of 2026, passenger lines are eligible to participate. ​

For shipping or cruise industry representatives interested in enrolling or learning more, contact Jess Morten at jessica.morten@noaa.gov. For our ambassador program, contact Becca Tucker, at becca@californiaMSF.org.

www.bluewhalesblueskies.org.

 

 

LOUISVILLE, Colo. (Feb. 23, 2026) — In an effort to bring its premium products to a broader global market, Dale of Norway, the heritage brand that crafts premium knitwear inspired by Norwegian nature and traditions, bolstered its North American team with a new General Manager and Sales Manager.

Taylor Randall will serve in the role of General Manager for North America. A Colorado native and a passionate skier and cyclist, Randall has a lengthy background in the outdoor industry. Prior to Dale of Norway, he worked as Head of Sales for Fjällräven North America. He also has held various positions with Otterbox, GoPro and Obermeyer. In his role, Randall will direct strategic growth and customer engagement for Dale of Norway across North America.

In addition, James Tarras will serve as Senior Sales Manager. A longtime Colorado resident and an avid snowboarder and fly fisherman, Tarras spent more than 12 years with Fjällräven, managing key accounts and large wholesale partners across North America. He will help expand Dale of Norway’s network of wholesale partners in strategic specialty stores across Canada and the United States.

Using their combined decades of industry knowledge, experience and passion, Randall and Tarras have their sights set on bringing Dale of Norway’s heritage and quality to a growing number of outdoor and fashion retail locations in coming years. Building off the brand’s exposure during the 2026 Cortina Olympics, where Dale continued its long-standing tradition of outfitting Norwegian athletes since 1956, the North American team plans to expand that momentum in the Fall/Winter 2026/27 season with a range of new products that emphasize the brand’s legacy.

“Coupled with the brand’s deep brand heritage, a strong sustainability story with garments produced using hydropower, and timeless designs that showcase Norwegian culture, our North American team is focused on growing Dale of Norway’s community while building lasting retail partnerships,” Randall said.

About Dale of Norway

Where the deep fjords of west coast Norway end, nicely tucked away between towering mountains, you’ll find the village of Dale, home to Dale of Norway since 1879. The heritage brand crafts premium knitwear inspired by Norwegian nature and traditions, designing and producing sweaters, jackets, home goods, and accessories in wool — garments created to combine timeless style with lasting quality. For more information, visit us.daleofnorway.com.

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RENO, Nev. (Feb. 20, 2026) — Cascade Designs, the parent company of Therm-a-Rest, MSR, Platypus, SealLine, PackTowl, and Varilite, announced today the hire of Jason McGibbon as Vice President of Sales. In this role, McGibbon will oversee sales strategy and execution, helping advance Cascade Designs’ commercial growth across The Americas and APAC.

“We are thrilled to welcome Jason as our new VP of Sales,” said Paul Connolly, President at Cascade Designs. “As a proven leader during complex periods of change, Jason has consistently demonstrated meaningful outcomes. Jason’s decades of experience and connection across the outdoor industry, paired with his international distribution channel expertise, make him the perfect fit to help deliver significant and intentional distribution expansion for our Cascade Designs brands.”

Most recently, McGibbon came from GoPro as the Director of North America Specialty Sales. As a senior-level Sales Leader, McGibbon brought his extensive outdoor experience to the consumer electronics channel, helping GoPro drive relevancy, revenue growth and distribution expansion across specialty channels.  Before GoPro, McGibbon worked as the Chief Revenue Officer and as a member of the Board of Directors at Snow Peak USA, helping lead the evolution of GTM strategies, retail footprints and the execution of unique and distinct brand experiences Before that, as Vice President of Sales at Yakima Products, Inc., he led more than 100 team members across International Sales, Service, Warranty, Business Development, and the Independent Sales Rep Organization. McGibbon’s connection in the outdoor industry runs deep, having also worked with renowned brands such as The North Face, New Balance, Sierra Designs/Kelty/Slumberjack/Ultimate Direction, and Mountain Hardwear throughout his career.

“Over the past quarter century, I’ve had the privilege of leading sales and international distribution strategy in the outdoor, lifestyle, sporting goods, action sports, cycling, and automotive industries,” said McGibbon. “Having the opportunity to leverage my experiences to steward such iconic brands within the Cascade Designs portfolio is entirely motivating. I believe in building inspired, collaborative teams that work cross-functionally to fuel relevancy, growth, and responsible expansion. I look forward to celebrating our collective successes across the organization, and together with our strategic partners, distributors, retailers, and reps.”

For more information about Cascade Designs, please visit: https://www.cascadedesigns.com.

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About Cascade Designs, Inc.
For over 50 years, Cascade Designs, Inc. and its brands, Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine, and PackTowl, have led the outdoor industry in designing innovative, useful, and long-lasting equipment, manufacturing the majority of its products in market at its Reno, Nev., U.S.A. and Cork, Ireland facilities, and with offices in Seattle, Wash. From the original self-inflating Therm-a-Rest camping mattress to the first multi-fuel stove from MSR, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts, and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information, please visit www.cascadedesigns.com.

 

Portland, OR — February 19, 2026 — Minimal Gear announces the launch of Cowboy Camping, its third brand, created in partnership with outdoor industry veteran Whitney La Ruffa. Cowboy Camping joins Cnoc Outdoors and Diorite Gear in the Minimal Gear family of brands and will offer ultralight backpacking accessories made from HDPE flashspun fabric.

Cowboy Camping products are designed specifically for nights spent sleeping under the stars, often referred to as “cowboy camping.” The brand has long been a passion project for La Ruffa, originating during his 2016 thru-hike of the Continental Divide Trail.

“We would lie there scheming up ideas for new gear or hiking-related businesses,” says La Ruffa. “I would often joke that someone should start a brand making items for people who go cowboy camping, with a product line of ground sheets, and a few accessories to help keep your gear sorted and out of the dirt.” La Ruffa says. “I have been close with Gilad, the founder of Minimal Gear, since he first launched his brand in Portland years ago. Through our friendship, I have also had the chance to witness how hard it can be to run a small business successfully… It’s a big hill to climb to do it well, and since Minimal Gear already had these key pieces in place, it made sense to work together on this brand using shared resources instead of starting from the ground up.”

The range will feature groundsheets, sit pads, as well as a variety of stuff sacks, zip cubes, and other bags upon launch – all made of HDPE flashspun fabric. HDPE flashspun fabric is already widely used by experienced do-it-yourself makers in the ultralight backpacking community due to its lightweight, durable, and cost-effective qualities. With the launch of Cowboy Camping, users can now access products made from this proven material without the need for sewing or assembly.

Cowboy Camping products will be available for purchase on the Minimal Gear website and offered for wholesale accounts.

To learn more, visit minimalgear.com/cowboycamping. For additional information, please contact rebecca@minimalgear.com.

About Minimal Gear

Minimal Gear is a B Corp–certified, multi-brand outdoor company based in Portland, Oregon. Its mission is to make outdoor adventures simple, enjoyable, fulfilling, and sustainable. Minimal Gear’s values guide decisions across manufacturing, supply chain partnerships, and relationships with its community and users.

Contact Information

Rebecca Booroojian

Marketing Manager, Minimal Gear

971-500-3424

rebecca@minimalgear.com

COSTA MESA, Calif. [Feb. 19, 2026] — Popfly, the platform purpose-built to connect brands with adventure creators, has launched Storefronts, a new way for outdoor and travel influencers to turn their hard-earned expertise into revenue.

Storefronts allows creators to build curated visual gear guides by category (ex: Trail Running, Overlanding, Surfing, Backcountry Skiing, etc.), create “Kits” that show the exact gear they use for specific activities or trips, and share context-rich recommendations that help consumers confidently choose high-performing gear. All while earning extra income from their expertise.

Imagine a world where every athlete, pro and creator a brand works with has a storefront continuously generating sales. Popfly turns creators into a powerful sales channel, converting their recommendations into measurable revenue.

While lifestyle-focused creator platforms have made it easier to share products, they often fall short for outdoor and adventure-focused influencers whose audiences rely on expertise, experience, and trust. They want to see the gear in action and hear how it holds up when pushed to the limits or used in critical situations. Popfly’s new Storefronts feature gives these creators a home for their gear picks — one that’s built for the way outdoor consumers shop.

Each storefront becomes a living portfolio of a creator’s skills, experience, and taste — designed with the outdoors in mind and built for creators who live it.

“We didn’t build Popfly Storefronts because the internet needed another generic storefront,” said Taylor Hoekstra, Founder and CEO of Popfly. “We built them because outdoor brands are wired differently and we believe these creators deserve a real shot at building something sustainable, something long-term, something that compounds over time.”

Storefronts has launched with key brands like Backcountry, Zpacks, Mammut, Zeal and Camp Chef, with more being added daily.

Creators can build their free storefront at www.popfly.com/creators. Brands can get in on the action by scheduling a demo with the Popfly team.

About Popfly:
Popfly is redefining digital storytelling in the outdoor space, empowering creators and brands to thrive in the rapidly evolving creator economy.

 

For immediate questions or interview requests, please contact popfly@verdepr.com.

Greenville, SC — February 19, 2026 — The Landmark Project, a brand known for its park‑inspired artwork and deep connection to America’s public lands, announced a new partnership with the National Parks Conservation Association (NPCA), a century‑old nonprofit organization dedicated to protecting and strengthening the National Park System. This partnership reinforces the brand’s longstanding commitment to celebrating and protecting America’s national parks at a pivotal moment, as national parks face escalating environmental, operational, and development pressures.

Since its founding, The Landmark Project has committed to celebrating and supporting the places that inspire its artwork. Through volunteer activations, product donations, and long‑term partnerships with conservation organizations like The National Wildlife Federation, The National Forest Foundation, Leave No Trace, and The U.S. Forest Service, the brand has contributed more than $1.5 million to outdoor and environmental causes to date.

As the nation commemorates the 250th anniversary of the Declaration of Independence, The Landmark Project will participate in United by Parks, a year-long public engagement campaign spearheaded by the National Parks Conservation Association to reflect on our nation’s legacy and invest in its future.

United by Parks invites Americans to celebrate the country through its national parks, deepen connections to these shared landscapes, and take action to protect them. Together, NPCA and The Landmark Project are calling on the public to renew our century-old commitment to protecting our national parks so they endure for generations to come.

“We began asking ourselves how we could do more than simply celebrate these spaces through art,” said Matt Moreau, Creative Director and Co‑Founder at The Landmark Project. “The NPCA responds quickly to real‑time issues and stays committed through long‑term education, advocacy, and policy work. Their approach shows that conservation requires action, persistence, and a willingness to speak up when these places need defending.”

For more than 100 years, NPCA has worked to protect and strengthen America’s national parks through legislative advocacy, community mobilization, scientific research, and local engagement. The association’s focus spans air and water quality, wildlife protection, responsible development, cultural preservation, and the long‑term health of the entire National Park System.

National parks are facing mounting pressures, from environmental impacts to staffing shortages and increased visitation. Partnerships with mission‑aligned brands like The Landmark Project help amplify NPCA’s work at a moment when consistent advocacy and public support are crucial.

“For more than a century, NPCA has led the effort to protect America’s national parks,” said Theresa Pierno, President and CEO of the National Parks Conservation Association. “Working alongside mission-aligned partners like The Landmark Project allows us to broaden public engagement and inspire more people to take action on behalf of the places that unite our country.”

To learn more about the partnership, explore NPCA’s mission, and shop The Landmark Project’s national‑park‑inspired collections that celebrate this work, visit thelandmarkproject.com/pages/protecting-nature-together.

About The Landmark Project:

The Landmark Project is an outdoor lifestyle brand dedicated to inspiring people to explore, protect, and enjoy the natural world. Founded in 2007 and based in Greenville, South Carolina, the brand is best known for its iconic graphic apparel celebrating America’s most treasured public lands and outdoor spaces. Driven by a mission to support conservation, a portion of every purchase helps fund public land protection efforts through partnerships with organizations like Leave No Trace. With a commitment to sustainability and storytelling, The Landmark Project creates products that connect people to nature and encourage a lifelong love for the outdoors. To learn more, visit www.thelandmarkproject.com and follow @thelandmarkproject.

About National Parks Conservation Association:

Since 1919, the nonpartisan National Parks Conservation Association (NPCA) has been the leading voice in safeguarding our national parks. NPCA and its more than 1.9 million members and supporters work together to protect and preserve our nation’s most iconic and inspirational places for future generations. For more information, visit www.npca.org.