Type: Members Only

Craft Sportswear and Lucia Pizza Serve Up a Limited-Edition Kype Pro Model Ahead of the New York City Marathon

BORÅS, Sweden – Oct. 29, 2025 – Just in time for the New York City Marathon, Craft Sportswear is serving up something fast and fresh with the limited-edition Craft x Lucia Kype Pro, a performance running shoe inspired by one of New York’s most iconic culinary staples.

Designed in collaboration with Lucia Pizza, a beloved New York City institution known for its legendary slices, the shoe delivers a slice of classic New York style reimagined through Craft’s pinnacle racing model.

“Giving Salvatore and his team a blank canvas in the form of a high-performance marathon racer and watching them transform it into the Lucia Kype Pro has been nothing short of incredible,” said Niklas Moberg, head of brand at Craft Sportswear. “We’re extremely proud to finally introduce this shoe to the runners of New York.”

The Kype Pro represents the pinnacle of Craft’s road running innovation, built for racers seeking elite performance. Featuring Xx Foam with a Pebax midsole for lightweight, nitrogen-infused cushioning, an Arris carbon fiber plate for enhanced propulsion, and a breathable open-weave upper for all-day comfort, the shoe delivers elite speed, efficiency and control with a playful nod to the city that never stops moving.

To celebrate the launch, Craft will host a party Thursday, Oct. 30, at the brand’s SoHo pop-up shop at 21 Spring St. from 6 to 9:30 p.m. Guests are invited to enjoy slices from Lucia, cold drinks, a live DJ and custom flash tattoos by Uplift Tattoo. The evening will celebrate an unexpected partnership where running, community and culture collide, only in New York.

The celebration continues with a 5K Shakeout Run on Thursday, Oct. 30, at 7 p.m., hosted by Sombra Civilization, a local NYC run club known for fostering community and creativity. The event is open to all runners, with multiple pace groups and a post-run raffle to win a pair of the new Kype Pros.

Throughout the weekend, visitors can also meet Craft athletes Tim Tollefson, who is running the 2025 NYC Marathon, and David Laney. Both will share race day tips and insights about the Lucia Kype Pro.

The Craft SoHo pop-up shop will remain open to the public through marathon weekend:

Thursday, Oct. 30: 6–9:30 p.m.
Friday, Oct. 31: 10 a.m.–6:30 p.m.
Saturday, Nov. 1: 10 a.m.–6:30 p.m.

Customers can visit the Craft NYC pop-up shop to purchase the limited-edition Kype Pro shoes ($320) along with additional items from the Craft x Lucia collaboration.

The Craft x Lucia Kype Pro shoe will be made available online later this season, exclusively in the U.S., at craftsports.us.

About Craft Sportswear

Craft is a Swedish brand specializing in clothing and gear for endurance sports where performance and comfort are crucial for optimal results. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers innovative training and competition apparel and footwear for World Champions and Everyday Heroes.  For more information, visit craftsports.us.

Rapidly growing outdoor hub in the Denver area provides retail staff training, marketing events, support of outdoor non-profits.

LAKEWOOD, Colo. (October 28, 2025) — In what has become a Rockies hub for the Outdoor Industry as well as a leading example of collaboration designed to drive business results, Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing nearly 200 brands in the outdoor and active-lifestyle markets, will host three different seasonal sales meetings starting Nov. 10.

As part of its seasonal Market Week events, Outdoor Market Alliance welcomes more than 20 new brands to its roster of manufacturers at its 32,000-square-foot site just west of downtown Denver.

Timed to support brand line showings and business meetings for retailers based in the Rockies region to allow them to write orders for subsequent seasons, the following events will take place at Outdoor Market Alliance in the coming months:

• OMA Market Week — Nov. 10-14, 2025
• OMA Market Week — Dec. 1-5, 2025
• OMA Footwear — Jan. 28-29, 2026

The driving concept at Outdoor Market Alliance is making it easy for retailers to see numerous brands and sales representatives in a single setting that provides a space for a more curated experience.

“This kind of permanent showroom format allows us to have a deeper expression of the brands we represent,” said Steve Copland, President of Outdoor Market Alliance and principal of Granite Marketing. “That makes it easier for the retailers in our region to understand the driving force behind each brand and what’s new for future seasons.”

Established in 2022, Outdoor Market Alliance has also grown beyond seasonal sales events, providing retailer training opportunities, brand marketing support, and financial support of outdoor non-profits. Some of OMA’s recent initiatives include:

• Hosting more than 100 REI staffers over three days for product training, the fourth such session it has hosted.
• Providing retailer education and support around the B2B sales platform Elastic Suite, a preferred partner for OMA and a frequently used outdoor industry SAAS platform.
• Hosting an outdoor media showroom for brands twice a year, which provides a venue for more than 60 outdoor brands to connect with more than 70 attending media each February and July.
• Raising money for outdoor-focused non-profits. In 2025, OMA donated $25,000 to two non-profits, SheJumps and the Continental Divide Trail Alliance.

Outdoor Market Alliance is located at 11111 West 6th Avenue in Lakewood, Colorado. To learn more, please visit https://www.outdoormarketalliance.org/.

About Outdoor Market Alliance

Outdoor Market Alliance is a collective of 25 independent sales and marketing agencies representing nearly 200 brands in the outdoor, active lifestyle, resort, run and bike markets in the Rockies. Located in Lakewood, Colo., the OMA physical location offers 32,000 square feet of showroom and community meeting space. OMA’s mission is to elevate the experience for its brand partners and retailers through a fresh showroom venue, while supporting community initiatives through its non-profit association. Each OMA agency commits time and monetary support to the environment, diversity and inclusivity in the outdoor markets. For more information or a list of all represented brands, visit www.outdoormarketalliance.org.

 

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New retail space invites customers to experience the brand’s heritage of innovation, craftsmanship, and protection

FRISCO, Texas (October 28, 2025) – Wiley X, a global leader in premium protective eyewear, is proud to announce the opening of its first brick-and-mortar retail location. The new Wiley X Pro Shop is located at the company’s global headquarters in Frisco, Texas.

The Wiley X Pro Shop gives customers a hands-on opportunity to explore the brand’s full line of performance eyewear and learn about the advanced technologies behind each product. Guests can experience the clarity and color-enhancing benefits of CAPTIVATE™ polarized lenses, see firsthand the rigorous safety standards that every Wiley X frame meets, and get a closer look at the brand’s heritage of innovation and protection.

“Frisco has been an incredible home for Wiley X, and opening the Pro Shop here is an exciting next step in our journey,” said Dan Freeman, CEO of Wiley X. “This space allows us to connect directly with our community and showcase the craftsmanship, technology, and purpose that go into every pair of glasses we make. Whether you’re a first responder, an outdoor enthusiast, or just someone looking for everyday eyewear, we want people to experience the Wiley X difference for themselves.”

Located at 15755 Preston Rd., Frisco, TX 75033, the Wiley X Pro Shop is open Tuesday through Thursday from 10 a.m. to 4 p.m.

For more information about Wiley X and its full collection of protective eyewear, visit www.wileyx.com.

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About Wiley X

Veteran-founded in 1987, Wiley X has been producing the world’s most protective eyewear to various markets that rely on impact resistance for over 30 years. Myles Freeman Sr., a military veteran, started Wiley X to protect the eyes of those who protected America. The company’s military heritage helped carve a roadmap for Wiley X in the years to follow for many well-respected weekend warriors. Every adult sunglass style made by Wiley X meets ANSI Z87.1 High Velocity and High Mass Impact Safety Standards, for protection that goes far beyond the harmful rays of the sun. Several styles also meet U.S. military MIL-PRF-32432 (GL) standards for ballistic eye protection, a key reason why Wiley X has been a leading provider of vision protection equipment to the U.S. military and law enforcement for more than 30 years.

Carter takes the #1 podium spot over 500 qualified applicants following a competitive race to join the Popfly team

COSTA MESA, Calif. [Oct. 28, 2025] — Popfly, the leading creator platform for adventure brands, announces the appointment of Demitra Carter as its new Director of Influence. With a proven track record in building digital communities and driving results for global brands, Carter will work with Popfly to continue to shape the future of brand social media management.

Most brands hire a social media person, give them little to no budget, and expect them to chase loose ends. That’s not how Popfly operates. Demitra will be the central personality and the driving creative force behind Popfly’s social channels where she’ll have the freedom, resources, and platform to build a true influential presence in the creator economy.

Carter brings a robust background as a relationship-driven sports content creator and digital strategist, drawing from formative experiences as a former Division I track and field athlete and as an advocate for women’s sports and culture. Carter’s standout work includes serving as Global Social Media Manager for the Swiss sportswear company On, where she drove major follower growth across Instagram and TikTok and led branded editorial campaigns with top-tier athletes and talent. Her tenure with the United States Olympic & Paralympic Committee saw her leading content strategy and copywriting for TeamUSA platforms, building digital reach to over 15 million impressions, and coordinating event coverage for global audiences. Additionally, Carter founded and managed the acclaimed “Tiny Talks on the Track” Instagram series, securing brand partnerships with leaders such as Under Armour, Crocs, On Running, and BodyArmor.

Carter will set the creative vision of Popfly socials, seamlessly blending her passion for adventure with cutting-edge digital storytelling. In her role as the Director of Influence,  Popfly’s on-the-ground storyteller, she will travel, connect, and collaborate with other creators while showcasing vibrant, real-life adventures to a global audience of brand marketers, social strategists, and outdoor enthusiasts.

“We’re thrilled to welcome Demitra to the Popfly team,” said Taylor Hoekstra, Founder and CEO of Popfly. “Her authentic approach and eye for digital storytelling will drive home our focus with active and adventure brands as well as expand to new audiences in sports and lifestyle.”

Carter noted, “Popfly’s mission aligns perfectly with my passion for elevating authentic stories and expanding opportunities for creators. I am stoked to join Popfly and look forward to empowering our community and shaping the future of influencer engagement.”

Carter will spend the next year jet-setting around the globe and road tripping throughout the United States in her new Hyundai SUV. This role will empower her to collaborate with creators and showcase authentic adventures to a global audience of marketers, social strategists, and outdoor enthusiasts.

Follow her journey with Popfly on Instagram at @popflyco.

About Popfly:
Popfly is redefining digital storytelling in the outdoor space, empowering creators and brands to thrive in the rapidly evolving creator economy.

For immediate questions or interview requests, please contact popfly@verdepr.com.

Next-generation outdoor brands, curated experiences, and small-batch innovators take center stage as Outdoor Retailer evolves in Minneapolis, August 2026

MINNEAPOLIS (October 27, 2025) – Continuing to build upon a re-envisioned platform, Outdoor Retailer, the premier B2B gathering for the $1.2 trillion North American outdoor industry, today announced its complete Leadership Village, a collaboration with Garage Grown Gear (GGG), the St. Paul–based platform dedicated to supporting small and cottage outdoor brands and Founded Outdoors, and the launch of onsite outdoor experiences as part of the show’s evolution as it moves to its new home in Minneapolis, August 19–21, 2026.

Co-led by Sunny Stroeer, renowned athlete and founder of Summit Scholarship, and Paul Gagner, industry veteran and former president of Sierra Designs, new additions to the Leadership Village include:

It Takes a Village

• Chris Nance, senior director of product development and sourcing for packs and equipment at Cotopaxi, is an outdoor product and supply chain leader with 20+ years of hands-on experience, driving human-centered, sustainable innovation and strategic product excellence.
• Stephen Regenold, founder of Gear Junkie, is a nationally syndicated journalist who has covered the outdoors industry for over two decades, including as a correspondent for the New York Times, residing in Minneapolis.
• Tyrhee Moore, American mountaineer, member of the first all African American team to climb Denali in 2013, and founder of Soul Trak Outdoors.
• Xavier Abdullah, a Minneapolis-based climbing coach, content creator, and community catalyst, has a mission to introduce new climbers to the sport and bridge the gap between indoor gyms and the outdoors.
• Becky Philipp-Kranig, owner, Bearcub Outfitters, longtime outdoor specialty retailer in Petoskey, Michigan.
• Chris Goddard, founder and CEO of CGPR, a public relations firm and a division of Off Madison Ave, specializing in consumer active lifestyle brands where outdoor, technology, fashion and sustainability intersect.

“There needs to be a place where ideas, creativity, and community can come together and collectively shape the future of the outdoor industry,” said Chris Nance, senior director of product development and sourcing for packs and equipment at Cotopaxi.

“A refreshed Outdoor Retailer can become that place. I’m looking forward to contributing to the Leadership Village and helping this platform amplify the voices of emerging brands and established leaders.”

Previously announced Leadership Village members included: Dana Caraway, founder and Principal, Caraway & Co; Mike Massey, founder, Locally; Peter Sachs, outdoor industry veteran and former GM, LOWA Boots; and Sasha DiGiulian, champion climber and global outdoor advocate.                                           

In addition, Outdoor Retailer is establishing an Advisory Panel, an informal group of outdoor community devotees who indicated their willingness to help curate the future shape of Outdoor Retailer.

Garage Grown Gear Summit + Founded Outdoors Campsite Pavilion: Spotlighting Independent Innovation

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In partnership with Outdoor Retailer, Garage Grown Gear and Founded Outdoors will host the inaugural Ascent Summit on August 19, 2026, bringing together more than 200 founders of independent and specialty outdoor brands for a day of education, collaboration, and community.

Designed to inspire progress across the outdoor industry, the Summit will feature thought-provoking panels, hands-on learning sessions, intentional group discussions, and a tour of GGG’s St. Paul headquarters, all focused on driving the next generation of outdoor brand leadership.

The collaboration extends onto the show floor with the GGG + Founded Outdoors Campsite Pavilion, featuring 50–100 small and medium-sized retail-ready brands from across North America. The Pavilion will showcase creative storytelling, innovation, and emerging trends driving the next generation of outdoor products.

“Outdoor Retailer is creating the space for what’s next, a place where innovation, creativity, and connection come together to move our industry forward,” said Lloyd Vogel, CEO of Garage Grown Gear. “Their commitment to investing in new, future-focused programming empowers independent makers and emerging brands to shape the next era of outdoor recreation.”

Added Emily Holland, community manager, Founded Outdoors, “Founded Outdoors is inspired by the evolution of Outdoor Retailer and its commitment to creating more opportunities and value for small businesses at this iconic event. We’re proud to partner with Garage Grown Gear to showcase the creativity and ingenuity of independent outdoor brands. Our mission has always been to help founders build sustainable businesses and authentic communities, and this collaboration brings that vision to life in a powerful way.”

Celebrate Minnesota Outdoors: Where Business Meets the Outdoors

To celebrate Minnesota’s vibrant outdoor landscape, Outdoor Retailer will introduce Celebrate Minnesota Outdoors, August 20 and 21. From 7:00–10:00AM, attendees may participate in climbing, biking, trail running, and other outdoor experiences guided by local outfitters, brand partners, and professional athletes. Attendees will have an opportunity to curate their own personalized outdoor experience through the Outdoor Retailer app.

“Minneapolis has an incredible outdoor vibrancy; it’s woven into the fabric of the city and the people who live here,” said Stephen Regenold, Gear Junkie Founder. “That spirit is exactly what these early-morning sessions are about, celebrating the outdoors, sparking connection, and starting the day with the same energy that defines this community.”

A Show Reimagined

Outdoor Retailer’s move to Minnesota has strong local support, with outdoor recreation contributing $13.5 billion to the state’s economy in 2023. The 2026 event will build on that foundation with investments and initiatives, including:

• Launch of the Grassroots Outdoor Alliance Scholarship supporting specialty retailers
• Complimentary exhibit space for leading Minnesota-based and mission-driven non-profits
• Industry Day conference on timely topics such as AI, sustainability, and supply chain
• Revival of the Outdoor Industry Innovation Awards

“Together, these initiatives position Outdoor Retailer in Minneapolis as the central stage for innovation, collaboration, and growth across the outdoor industry,” added Stroeer.

About Outdoor Retailer

Outdoor Retailer, the leading U.S. business events for the outdoor and winter sports industry, brings together retailers, manufacturers, designers, distributors, industry advocates, journalists, and more to conduct the business of outdoor recreation through commerce, unique product experiences, dedicated media events, content, and web-based business solutions. Outdoor Retailer provides critical platforms for face-to-face commerce, product launches, networking, and focused industry education to enhance business and support the outdoor recreation economy. Visit outdoorretailer.com for more information.

Media Contact: Chris Goddard, CGPR, chris@cgprpublicrelations.com (781) 640-8387 or marybeth@cgprpublicrelations.com

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A clean Slate returns: Ombraz’s fan fav reemerges for a short time only

Bellevue, WA – October 23, 2025 – Ombraz (ombra, n. shade, in Italian), the award-winning vanguard behind armless sunglasses, is bringing back one of its best-selling frame colors: the Limited-Edition Slate Dolomite, available in a small-batch release this October.

The all-new Ombraz Slate Dolomite is handcrafted and hand-painted in Italy, giving it a natural, earth-toned finish. Built from aerospace-grade TR-90 nylon and fitted with polarized Zeiss light brown optics, it’s engineered for versatile, everyday clarity. The lenses enhance contrast and depth perception in changing light, making them ideal for everything from alpine climbs to coastal road trips.

Defined by its circular frame and signature keyhole double bridge, the Dolomite’s integrated mini visors minimize peripheral glare while meeting rigorous Z87.1 safety standards.

“After countless requests, the Slate frame color is back, and we couldn’t be happier that it’s, well, slated for a return,” laughed Ombraz Cofounder Jensen Brehm at a recent unveiling.

The Limited-Edition Slate Dolomite is priced at $175 and available at Ombraz.com and participating retailers. Each pair includes free shipping, 30-day returns, and a lifetime warranty. Ombraz plants 20 mangrove trees in Madagascar for every pair sold. This sequesters 1,713X more carbon than is emitted to produce and deliver each pair, making Ombraz’ the most carbon-negative product on the planet.

Available in Regular and XL sizes, the Limited-Edition Slate Dolomite is compatible with all Dolomite accessories and limited to just 1,300 pairs. Once they’re gone, they’re gone.

For media inquiries, please contact stacy@darbycommunications.com.

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About Ombraz Sunglasses

Ombraz (ombra. n. shade in Italian). Ombraz armless sunglasses solve problems. Normal sunglasses break, fall off, pinch your head, and are difficult to store. By replacing arms with a built-in cord, Ombraz don’t break, won’t fall off, and pack flat. People are inherently skeptical – thinking they must look weird or feel like goggles strapped into your eye sockets – but they work, really damn well. When worn correctly, Ombraz are more comfortable than ordinary sunglasses. Since launching in 2019, Ombraz has won 70 ‘Best Of’ outdoor gear awards. For every pair sold, Ombraz plants 20 mangrove trees, sequestering 1,713 times more carbon than it takes to produce and deliver each pair. Learn more about the brand and the full collection of armless sunglasses on Ombraz.com, or follow @Ombraz on Instagram.

 

Bozeman, MT – October 24th, 2025 onWater Fish today announces the launch of Angler Intelligence™ – a powerful new suite of AI-native tools embedded directly into the onWater Fish mobile app. Built for real-world decision-making on and off the water, Angler Intelligence is the first true AI-native experience in outdoor recreation, delivering instant, personalized answers to anglers wherever and however they fish.

This milestone release blends onWater’s proprietary data and patented technology with generative and vision AI – helping anglers plan smarter, fish more responsibly, and keep better records with less effort.

“Angler Intelligence isn’t just smart – it’s useful,” said Alex Maier, Chief Marketing and Product Officer at onWater. “We built it from the ground up to turn trusted data into action, and visual AI into a tool for ethics, compliance, and conservation – not novelty.”

Three intelligent tools, built for the whole fishing journey.

Chat

You ask it. Chat answers it.

Chat is the command center of Angler Intelligence™, a real-time advisor that transforms raw data into precise, actionable decisions. From when to fish and which tactics to use to what gear will be most effective, Chat delivers tailored recommendations in seconds.

It’s powered by onWater’s real-time data engine, drawing from live river flow gauges, hatch forecasts, regulations, weather feeds, access points, and historical fishing patterns. This integration means the output isn’t just informative – it’s immediately usable, telling you not only what’s happening but what to do about it.

And because fishing isn’t just about catching fish, Chat is engineered to reinforce safety awareness, conservation-minded practices, species-specific regulations, and local customs and courtesies. It helps anglers avoid dangerous water levels, respect spawning closures, protect sensitive habitats, and interact considerately with others on the water.

In one interface, Chat acts as guide, teacher, trip planner, and steward – equipping anglers with the clarity, confidence, and responsibility to fish better and protect the waters they love.

Measure

You catch it. We measure it.

Measure lets you log accurate fish data by simply uploading a photo. It uses onWater’s patented AI length estimation engine, refined across thousands of test cases and species, to calculate precise length and weight in seconds.

This feature helps anglers know the length and weight of their fish without overhandling the fish, or carrying around extra tools:

This is also a critical tool in onWater’s broader conservation mission. Measure supports photo-based fish journaling efforts with partners like Trout Unlimited’s TroutSpotter program, Science on the Fly, Project Bigwood, and more allowing users to contribute valuable species and size data to research efforts – without invasive measurements.

ID

You catch it. We identify it.

Snap a photo and get a confirmed species ID instantly. ID improves personal learning and ensures accurate logging – but also plays a key role in legal compliance (especially in multispecies fisheries or restricted zones) and supports species tracking for partner organizations.

“These visual tools aren’t toys, they’re part of a smarter, more responsible way to fish,” said Maier. “And they unlock new ways for anglers to contribute to the health of the places they love.”

AI-Native by Design – Not Just a Feature Layer

onWater is the first outdoor recreation app to deliver a fully integrated AI-native design, connecting front-end user prompts with a powerful backend of live data, maps, regulatory content, conservation partner inputs, and on-device vision models.

The result: answers that are not just informative, but actionable. Anglers don’t have to interpret flows, dig for hatch info, or look up state regs, the app does it for them, in plain language, with immediate relevance and actionability in the app.

Available Now!

Angler Intelligence™ is available today with the latest update of the mobile app. Early adopters will help shape performance, surface feedback, and contribute to building the next evolution of smart, responsible fishing.

Learn more and watch the feature demo: https://www.onwaterapp.com/features/angler-intelligence

Why It Matters

This launch isn’t about AI hype. It’s about what’s next for outdoor tech: decision tools that are fast, useful, ethical, and built with the angler in mind.

From planning and journaling to legal compliance and science-backed conservation, Angler Intelligence™ is the most advanced and responsible application of AI in outdoor recreation to date.

“We’re building more than a product, we’re building a platform that helps anglers fish smarter, safer, and in alignment with the ecosystems they care about,” said Maier. “That’s why our AI works not only for the individual, but for the greater good of the fishing community.”

About onWater Fish

onWater Fish is a mobile platform built for anglers who want clarity, confidence, and conservation-minded tools. With access maps, patented AI features, and deep partnerships with leading environmental organizations, onWater helps users fish better – and protect the waters they love. Learn more at www.onwaterapp.com.

Press & Partner Inquiries: alex@onwaterapp.com

This launch is part of the brand’s three-part collaboration with Rachel Pohl, bringing her landscape paintings to life on Crazy Creek’s iconic Hex 2.0 chairs.

Red Lodge, Mont. (Oct. 22, 2025) – Crazy Creek Products, a pioneer in portable outdoor seating, is thrilled to announce the second release in its limited-edition series with acclaimed artist and adventurer Rachel Pohl. The new Snow Ghosts Hex 2.0 Chair blends Crazy Creek’s lightweight seating with Pohl’s distinct art style, this time inspired by a dreamlike winter landscape in the forests of Norway.

Pohl, who grew up in Bozeman and now resides in Norway, is known for her vivid nature-landscape paintings. This limited-edition model features Pohl’s painting “The Snowy Path,” a dreamy alpine landscape at sunset. Though painted from a moment in Norway, the imagery is meant to spark memories of anyone’s snowy adventures in alpine places.

“I have been in love with Crazy Creek chairs for 30 years! Ever since I was a toddler, I’ve loved bringing them on hikes, backpacking trips, camping trips, and my favorite: plein air painting,” said Pohl. “To me, Crazy Creek is synonymous with having a relaxing and meaningful time being present with nature. I think in order to really fall in love with a place, you have to be still with it. This collab has meant so much to me.”

Built on Crazy Creek’s best-selling Hex 2.0 Chair, this limited-edition version features Pohl’s artwork printed on ultra-durable, water-resistant ripstop polyester, with key technical features like carbon-reinforced stays for back support, compact roll-up design for easy transport, and high-density closed-cell foam for insulation and comfort. Lightweight and built to last, it’s the perfect combination of art and utility, designed for snowy trailheads, cozy campfires, and wild places in between.

This chair is backed by Crazy Creek’s limited lifetime warranty, reinforcing a shared commitment between artist and brand to sustainability and quality.

The first drop in the series, the Pine Creek colorway, featuring the “paintbrush and asters” print from Pohl’s “August Paintbrush” painting on the Hex 2.0 Original Chair, is still available now at crazycreek.com. The third chair in the series will launch in 2026.

For more information about Crazy Creek and its range of outdoor seating, please visit crazycreek.com. For media inquiries, please contact Jenna Nabors, crazycreek@verdepr.com.

Downloadable Image Assets HERE

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About Crazy Creek

Founded in 1987 in Red Lodge, Montana, Crazy Creek has been a pioneer in outdoor seating, known for its innovative, lightweight chairs. The brand’s mission to perfect “just sit there” comfort across any terrain has garnered trust worldwide among outdoor professionals and enthusiasts alike. Renowned for their quality craftsmanship and attention to detail, Crazy Creek chairs have traveled from the backcountry of Northern Alaska to sunny backyards in Southern Florida. The product line includes a range of chairs crafted from the most durable fabrics, featuring carbon fiber stays and a custom stitching process, all backed by a lifetime warranty on Original & Hex 2.0 Chairs. In 2024, Crazy Creek introduced the AirCliner, its most compact and comfortable chair yet. For more information, visit crazycreek.com.