STOCKHOLM, Sweden — September 17, 2026 — RECCO, a global search and rescue technology, is celebrating a successful debut of a meaningful partnership with adidas INFINITE TRAILS, the international trail running festival held in Austria’s Gastein Valley. This year’s event brought together 1,600 runners from 59 nations, with RECCO reflectors as required safety gear for the event’s team competition and longer individual distances (30K, 45K and 60K).

The partnership will continue at next year’s event. Registration for adidas INFINITE TRAILS 2027 opened shortly after the race and sold out in just three hours and 25 minutes — a sign of the momentum behind both the race and the culture growing around it.

The atmosphere throughout this year’s race week was incredibly positive, and the mountain safety message was embraced organically by the running community.

Much of that adoption at this event is credited to adidas INFINITE TRAILS Director Mike Hamel, who is an advocate for the integration of safety components, and who introduced RECCO reflectors as part of the event’s core safety requirements this year.

“Preparation is an essential part of trail running, and adidas INFINITE TRAILS shows that adventure and safety go hand in hand,” Hamel said. “A tool like a RECCO reflector  that helps make runners searchable in the event of an emergency, helps support both those who might need assistance as well as the rescuers looking for them.”

Fredrik Steinwall, CEO of RECCO, said partnerships like this one help continue to grow awareness of what RECCO technology is, and the role it can play — along with other tools — in increasing safety in remote and rugged places.

“Mountain safety is a shared responsibility,” Steinwall said. “Tools that help make people more searchable can make a meaningful difference. By building knowledge, raising awareness and giving runners the right tools, we can help create a safer environment for everyone — in training and in competition. We’re proud to continue working with a partner who shares that (same) commitment to mountain safety.”

The RECCO rescue network continues to expand globally, with the system now used by search-and-rescue organizations in more than 900 locations across 32 countries. The RECCO SAR Helicopter Detector can search up to a square kilometer in six minutes under optimal conditions, helping rescue teams respond quicker across large and remote mountain terrain.

For more information on the global RECCO rescue network, please visit recco.com.

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About RECCO

RECCO® advanced rescue technology makes outdoor enthusiasts searchable to rescuers in case of an avalanche accident or when lost in the outdoors. The technology builds on a two-part radar system. Rescuers carry RECCO® detectors that send out search signals which are echoed by RECCO® reflectors, carried by the user. RECCO® detectors are used worldwide at more than 900 ski resorts and mountain rescue organizations in 32 countries. RECCO® reflectors are integrated into select apparel, helmets, protection gear and boots manufactured by more than 150 leading outdoor brands. RECCO AB was founded in 1983 in Sweden and is owned by its founder Magnus Granhed and the publicly traded investment company Traction AB (listed on OMX Nordic Exchange Stockholm). More info at recco.com.

About adidas INFINITE TRAILS

adidas INFINITE TRAILS is an international trail running festival held annually in Austria’s Gastein Valley. More than a race, it is a gathering point for the global trail running community — a place where lasting friendships are formed and genuine emotion connects people from all over the world, regardless of age, background or ability level. This year’s edition welcomed 1,600 runners from 59 nations. Registration for the event’s 2027 edition sold out in just three hours and 25 minutes after opening. More information at infinite-trails.com.

Media Contact

Verde Brand Communications

(970) 235-0268

recco@verdepr.com

SAN FRANCISCO — AllTrails and REI Co-op today announced a multi-year partnership designed to help people discover trails, plan adventures, and spend more time outside. By bringing together AllTrails’ and REI’s member communities, the partnership makes it easier to explore the outdoors while fostering a connection with nature and taking care of public lands.

With this partnership, REI Co-op members can now save on AllTrails Plus and Peak memberships. The companies are also expanding the Better Trails Club, a joint community program for guided hikes and trail cleanups. The Better Trails Club brought together more than 500 volunteers last spring, with nine additional events planned across the US this autumn.

“This partnership felt natural to us from the start,” said Carly Smith Costello, Chief Business Officer at AllTrails. “We’re equipping REI members with the app they need to explore the outdoors and connecting them to real insights from the AllTrails community – from trail reviews and photos to current conditions and popular times. This is the start of a long-term partnership to support our communities’ shared love of the outdoors.”

“Helping our members spend more time outside is one of the most meaningful ways REI delivers on the promise of co-op membership, and this new partnership with AllTrails helps us do just that,” said Abigail Jacobs, Chief Marketing Officer at REI Co-op. “Together, we are making co-op membership more valuable by making it easier to discover new places, plan adventures, and explore with confidence. We’re excited to help more people deepen their connection to the outdoors and the commitment to protect it.”

REI is serving as AllTrails’ official outdoor retailer in the U.S. and AllTrails as REI’s official outdoor exploration app partner, and will host in-store activations across the US. REI Co-op members can become AllTrails Plus members for $25/year (regularly $35.99) or AllTrails Peak members for $50/year (regularly $79.99), giving members access to real trail insights from the AllTrails community and tools to help them prepare for the outdoors and navigate the trail. Members can learn more and sign up at alltrails.com/rei. Upcoming Better Trails Club event details are available at rei.com/blog/better-trails-club.

About AllTrails

AllTrails is the app for exploring the outdoors. We help people spend more time outside by connecting them to their next adventure. Home to the world’s largest outdoor community, with members and trails around the globe, you can find AllTrails in the Apple App Store, Google Play Store, and at alltrails.com to learn more.

About REI

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 26 million members who expect and love the best quality gear and outstanding customer service. In addition to the co-op’s many stores across the country, outdoor enthusiasts can shop at REI.com, REI Outlet or the REI shopping app. Everyone is welcome to shop REI, but members who join the co-op enjoy a range of benefits. REI is a purpose-driven and values-led company dedicated to enabling life outside for all.

LOS ALAMOS, N.M. (Sept. 15, 2026) — Pajarito Mountain Ski Area is heading into the 2026-27 winter season on the back of the biggest infrastructure updates in the resort’s 70-year history. The multimillion-dollar program, Project Pajarito, increases snowmaking capacity with 2700% more water available. The new snowmaking capabilities improve the on-mountain experience for skiers and riders with more dependable coverage and extended operating days. The resort is scheduled to open for the 2026-27 season on December 4.

Also new this year is an updated Alpine Lift, improving reliability on the 1,107-foot chair. Project Pajarito is part of a multi-year, multimillion-dollar investment to expand snowmaking to 75 percent of the mountain and update its infrastructure — all with the goal of improving the on-mountain guest experience while maintaining Pajarito’s community culture and world-class tree and bump skiing.

“This investment is a game changer for Pajarito,” said Jasen Bellomy, General Manager of Pajarito Mountain Ski Area. “With consistent water feeding our snowmaking, skiers can count on a reliable season from day one. And with snowmaking now running from top to bottom on more trails, we’re able to open up the mountain for everyone.”

Pajarito Mountain is located on 750 acres, and offers more than 1,200 vertical feet of skiing and snowboarding across 53 trails and six lifts. The resort was founded in the 1950s by Nobel Prize-winning scientists from the Los Alamos National Laboratory. The mountain was run by volunteers until it was purchased in 2014 by Mountain Capital Partners. The resort is known to have the state’s “best fall line,” resulting in steep, fast terrain and legendary bump runs — though its ski school and family-friendly programming make it a great destination for skiers and riders of all levels.

For more information about the 2026-27 season, visit pajarito.ski and follow @skipajarito on Instagram.

Seasonal media assets available here.

Media contact: Becca Katz I Verde Brand Communications I becca@verdepr.com

About Pajarito Mountain Ski Area

Located in Los Alamos, New Mexico, and 30 minutes northwest of Santa Fe, Pajarito Mountain Ski Area offers 53 trails and 6 lifts, all located on 750 acres on the eastern edge of the Jemez Mountains. Known for its spectacular views of the Rio Grande Valley and the Valles Caldera National Preserve, the ski area was founded and developed in the late 1950s by the Los Alamos Ski Club. The fall line and bump runs are heralded as some of the best in the state, and the mountain offers a ski school, restaurant and an equipment rental facility. During the summer season, Pajarito is the closest resort to the Albuquerque metro area. For more information, visit www.Pajarito.ski.

September 15, 2026—Boulder, CO—Boulder-based footwear brand Lems Shoes unveils its lineup for the 2026 Fall Collection, bringing its signature foot-shaped design to the colder season with new options built for trail, work, travel, and everyday wear. For 15 years, Lems has built lightweight, minimalist shoes around the natural shape of the foot, and this fall’s lineup carries that ethos forward with new colorways, leather uppers, waterproofing, and grippier Vibram® Megagrip outsoles on additional styles.

The 2026 Lems Fall Collection includes:

• Chelsea Boot Tuff – New Colorways & Vibram® Megagrip Outsoles: The Lems Chelsea Boot Tuff returns in two new colorways — Dark Roast waterproof (MSRP $215) and Stone (MSRP $205). Both are now built with new Vibram® Megagrip outsoles for improved grip and durability. The Chelsea Boot Tuff keeps the wide toe box and zero-drop platform Lems is known for, wrapped in a classic silhouette that transitions easily from the office to the trailhead.
• Tactical Pro Boots – New Colorways: The Tactical Pro line, built on Lems’ widest last and equipped with a Vibram® Megagrip outsole, returns for fall in two new colorways. The Tactical Pro Mid arrives in Coyote (MSRP $215), delivering the traction, durability, and comfortable fit first responders need on the job. The Tactical Pro Tall arrives in Night Hawk (MSRP $235), featuring a 9-inch silhouette and AR 670-1 compliant construction designed for military and tactical use. Both styles are built with demanding work environments and uniform wear in mind, combining Lems’ foot-shaped fit with the performance and traction needed to stay on the move.

• Trail Blazer – Leather (Men’s): The best-selling Trail Blazer debuts in leather for the first time in a new Bark colorway available in men’s sizing (MSRP $155). This bestseller keeps the wide toe box, rugged full-rubber outsole, and zero-drop design that have made it a go-to for hikes and everyday wear, now with the added durability, protection, and timeless style of a leather upper.
• Trail Blazer Mid – Waterproof, New Colorway: The Trail Blazer Mid becomes waterproof this season and debuts in a new Knight Storm colorway (MSRP: $165). Built on the same wide toe box and zero-drop platform as the original Trail Blazer, the Mid adds ankle coverage and waterproof protection for hikes, wet-weather adventures, and everyday wear. The Trail Blazer Mid will be available starting in mid-October, following the rest of the collection.
• Primal Zen – Leather (Men’s): The minimalist Primal Zen gets a polished upgrade with a leather upper in a new Walnut colorway, available in men’s sizing (MSRP $150). It retains the barefoot-inspired platform and relaxed, foot-shaped silhouette the Primal Zen is known for, while adding the timeless look and durability of leather. An easy choice for everyday wear, travel, and business-casual settings, it brings Lems’ signature comfort to a more refined look.

“We’ve always believed a shoe should be lightweight, flexible, and most importantly, it should work with the natural shape of your foot, not against it,” says Andrew Rademacher, founder of Lems Shoes. “With this Fall collection, we wanted to show how that philosophy can translate across everything from rugged terrain and demanding work environments to travel and everyday life. Adding Vibram® Megagrip, waterproofing, and leather to some of our bestselling styles gives people even more ways to get the fit and freedom they expect from Lems.”

The Lems 2026 Fall Collection will be available starting September 15 at www.lemsshoes.com and select retail partners, with the Primal Zen Leather and the Trail Blazer Mid following in October. For sales inquiries, please contact caileigh@lemsshoes.com.

For more information on Lems Shoes and the latest brand news, visit www.lemsshoes.com or contact Stacy Kline at stacy@darbycommunications.com.

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ABOUT LEMS SHOES

Founded in 2011 by Andrew Rademacher, Lems Shoes was born from a simple idea: shoes should be built around the natural shape and movement of the human foot. Frustrated by the lack of anatomically correct footwear on the market, Rademacher took matters into his own hands, literally, by dissecting traditional shoes, studying last construction and pattern making, and designing his own. The result? Minimalist footwear that strips away the unnecessary, delivering full flexibility, comfort, and a foot-shaped design. From its first release, the Primal, to its ever-evolving lineup today, Lems remains committed to creating lightweight, versatile shoes that let your feet move the way nature intended. Learn more about the brand at lemshoes.com.

PORTLAND, OR | LEEDS, UK — September 15, 2026 — Noto Group, an executive search and leadership advisory firm serving consumer brands across North America and Europe, today announced the addition of Kirsty Schofield and Cody Johns as Senior Partners.

The appointments expand Noto Group’s expertise and strengthen the firm’s ability to support clients through growth, transformation, and strategic change. “Cody and Kirsty bring highly complementary experience, deep consumer sector expertise, and a genuine connection to how we work,” said Sara Spirko, Managing Partner of Noto Group. “Both understand that finding the right leader starts with gaining full context including the desired outcomes beneath the hiring need. That perspective, combined with rigorous assessment and close client partnership, is central to how we approach every search.”

Kirsty Schofield Strengthens International Practice

Based in the UK, Schofield brings 15 years of executive search experience and will help grow Noto Group’s fashion, lifestyle, beauty, and wellness practices. She joins Senior Partner John Copeland in expanding the firm’s international reach, leveraging her network across Europe, Asia, and North America.”

A founding member and shareholder of PartnerWise, Schofield built a senior-level search practice serving leading consumer brands across functions and markets. She advises boards, CEOs, and executive teams on critical appointments, combining Hogan certification and assessment expertise with a strong understanding of the leadership required to drive growth, transformation, and long-term performance.

“Throughout my career, I’ve been drawn to organizations and leaders building something meaningful,” said Schofield. “Noto Group’s consumer focus, values, and proven Sure Hire process really resonate with me. I’m excited to work with our clients as they make important leadership decisions and shape the future of their brands.”

“I’ve known Kirsty for a while and have tremendous respect for the practice she has built,” said John Copeland, Senior Partner at Noto Group. “I’m thrilled to work alongside her as we extend Noto Group’s reach with top leaders and consumer brands around the world.”

Cody Johns Returns to Her Executive Recruiting Roots

Johns has nearly two decades of experience in executive search, talent strategy, and organizational transformation. She joins Noto Group after more than 14 years at Nike, most recently as Director, Talent Business Partner, advising VP and SVP leaders on succession planning, organizational capability, and leadership hiring across Sales, Direct to Consumer, Design, and Product. She also played a key role in a major realignment that moved more than 2,000 employees into a new operating model in fewer than 90 days.

Previously, Johns served as Nike’s Executive Sourcing Director, helping scale the company’s executive sourcing capabilities, and earlier led executive recruiting across Product Management, Merchandising, and Product Creation.

Johns’ move to Noto Group marks a full-circle moment. Notowitz gave her first opportunity in executive recruiting at Generator Group, the search firm he founded before Noto Group. She later built on that foundation through senior talent roles at Adidas and Nike.

“It’s been rewarding to watch Cody build an exceptional career,” said Notowitz. “She returns with a rare combination of executive recruiting expertise and firsthand experience advising leaders inside a global organization on talent, succession, and organizational transformation.”

“I’ve followed Noto Group’s growth and have always respected its commitment to helping great companies make consequential leadership decisions,” said Johns. “Having seen those decisions from both inside organizations and as a search professional, bringing that perspective to Noto Group feels like a natural next chapter.”

Johns will advise clients on executive search, leadership selection, and talent strategy, with a focus on fitness and sporting goods, fashion, wellness, and beauty sectors.

Expanding Noto Group’s Consumer Leadership Platform

“Kirsty and Cody strengthen our firm in distinct but highly complementary ways,” Notowitz added. “Kirsty brings extensive international search experience and deep relationships across global consumer markets, while Cody brings firsthand experience inside a world-class consumer organization. Together, they broaden our ability to help founders, CEOs, boards, and investors build leadership teams equipped to grow, evolve, and endure.”

About Noto Group

Noto Group is a global executive search and leadership advisory firm that helps consumer brands recruit, select, and prepare exceptional leaders for critical roles, often during periods of growth, transformation, turnaround, or strategic change.

Founded in 2009, the firm specializes in C-suite, VP, and Director-level search across sporting goods, outdoor, apparel, footwear, CPG, food and beverage, fashion, lifestyle, beauty, personal care, travel, and hospitality. With offices across the U.S. and UK, Noto Group combines the high-touch service of a boutique firm with the reach and assessment capabilities of the larger global search firms.

Noto Group is a Certified B Corporation since 2013 and a member of 1% for the Planet.

Visit www.notogroup.com to learn more.