Wiley X to Exhibit at SHOT Show 2026

Frisco, TX – [January 16, 2025] Wiley X, a global leader in premium protective eyewear, will exhibit at SHOT Show 2026, taking place January 20–23 at the Venetian Expo and Caesars Forum in Las Vegas, Nevada.

Attendees are invited to visit booth #20063 to explore Wiley X’s latest styles and innovations in protective eyewear designed for military, law enforcement, shooting sports professionals, and outdoor enthusiasts.

To schedule an appointment with the Wiley X sales team during SHOT Show, please email outdoor@wileyx.com.

For more information about Wiley X and its full line of protective eyewear, visit www.wileyx.com.

VALLON elevates alpine performance with the next-gen Crossroads™ goggles

[Amsterdam, Netherlands] Jan. 15, 2026 – VALLON, the sports eyewear company known for classic style, maximum performance eyewear, introduces Crossroads™ – unisex goggles designed for alpine performance, fusing design notes from classic mountaineering aesthetics with advanced optical and material technology.

Drawing inspiration from traditional climbing rope for their headstrap, they integrate next-generation lenses and high-tensile frame composites to deliver uncompromising clarity, durability, and style for modern backcountry, high-alpine, and powder pursuits.

Commenting on the new launch, Richard and Marcus, cofounders of VALLON said, “When creating the Crossroads™, we strived to design goggles that fuse classic alpine heritage with maximum performance that can withstand extreme environments and challenges. Built for those who carve their own line, this is technical sports eyewear with a whole lotta soul.”

Lens Deep-Dive

Design x Technology

For the Crossroads™, VALLON worked in partnerships with leading optics manufacturer, Carl ZEISS, to design a new dual-layered Toric lens – the perfect crossover between a Spherical and Cylindrical lens. Toric lenses sit at the nexus of these two optic shapes, merging the peripheral vision of spherical lenses with the distortion control of cylindrical lenses.

Versatility in varied weather conditions is guaranteed by our new PolarLock™  system, designed for simple and fast lens changes, and excellent lens security. A magnet-based quick release system provides optimal eye protection and assurance that your lenses will stay firmly in place.

Crossroads™ have dual-layered lens technology composed of ZEISS outer lens made of 1.6mm shatterproof polycarbonate, and an inner anti-fog lens from leading lens manufacturer, Mazuchelli.

Lens Category x Conditions

Available in four colorways: White-Silver, Sand-Copper, White-Green and Black-Orange, Crossroads™ are delivered with two lenses as standard, that are quickly interchanged to cover your eyes in a range of weather and light conditions:

Lens Tint x Contrast

While photochromic lenses are useful for adjusting the darkness of your vision, they can’t adjust lens tint. Lens tint is an important design consideration for sports eyewear, particularly for snowsports where blue light attenuation and contrast are critical for clear vision and quick decision-making.

The majority of VALLON goggle lenses have a brown-tint lens. Brown lenses work particularly well in natural environments for improving: contrast, natural color vision, and eye comfort

For the Crossroads™ we complimented our core brown-tinted lens, with a second interchangeable, high-contrast violet lens included in the purchase. Violet lenses help filter out green and blue light that cause distracting reflections on surfaces like snow. The result of using a violet lens is that the snow’s surface and varying textures appear clearer, and we experience greater contrast in low-light conditions. Something that a mono-tint photochromic lens cannot provide in the same way.

Frame + Strap Deep-Dive

We’ve upgraded the headstrap on the Crossroads™ to feature a wider 50mm nylon strap in a distinctive design, inspired by traditional climbing rope. The headstrap has a silicone lining to keep your goggles secure in all conditions.

The frame is made of durable, temperature-resistant and scratch-resistant TPU with a matte coating that gives the CROSSROADS™ a modern, sleek finish. Maximised ventilation across the top and bottom of the frame ensures that, paired with the lens anti-fog inner coating, your goggles won’t fog up.

Naming the Crossroads™

All VALLON product names pay homage to songs and musicians from decades past. For the Crossroads™, we sought inspiration from the story of American blues singer and songwriter, Robert Johnson (1911-1938). It was said that Johnson sold his soul to the devil at the crossroads to become an exceptional guitar player.

VALLON Crossroads™ are now available at www.vallon.com/products/crossroads, and through select retailers worldwide.

In-the-field imagery available here (please credit VALLON where possible).

About VALLON

Original eyewear that combines classic style with maximum performance. Like Tarantino, we pay homage to the past when creating something new. We design highly technical and innovative eyewear infused with a whole lotta soul, offering great value gear that also cleans up plastic waste with every pair sold. Trusted by explorers, adventurers, and outdoor enthusiasts around the world, VALLONs have crossed the oceans, traversed every continent, and reached the world’s highest peaks. Protect your eyes in style #theVALLONway.

Visit www.vallon.com for more information.

Media contacts

NAM

Verde Brand Communications

Becca Katz: vallon@verdepr.com

Verde PR Durango, Colorado, USA

EMEA & All other regions

VALLON Senior Marketing and Communications Manager

Victoria Bushnell: victoria@vallon.store

VALLON B.V. Amsterdam, Netherlands

OrthoLite Promotes Marty Greenwald to Vice President of Sales

AMHERST, Mass. (Jan. 15, 2026)OrthoLite, the global leader of branded, high-performance, comfort footwear solutions, has promoted Marty Greenwald to Vice President of Sales. In his new role, Greenwald will oversee global sales strategy and key account management as OrthoLite continues to expand its footprint as the preferred insole partner to over 550 of the world’s leading footwear brands.​

Greenwald joined OrthoLite in 2018 and most recently served as Global Sales Director, where he has served a pivotal role in deepening partnerships with major athletic, outdoor, and lifestyle brands, and in driving adoption of OrthoLite’s portfolio of comfort and performance technologies across categories. With more than 30 years of sales and managerial experience in the footwear and sporting goods industries, he brings a proven track record of building high-performing teams and long-term, value-driven customer relationships.​

“Marty has been instrumental in strengthening OrthoLite’s position as the industry’s go-to insole partner,” said Glenn Barrett, founder and CEO of OrthoLite. “His consultative, relationship-first approach, combined with deep market knowledge, has helped our brand partners bring better products to market, faster. Elevating Marty into this role is a natural next step as we continue to grow globally.”​

As Vice President of Sales, Greenwald will lead OrthoLite’s global sales teams, work closely with marketing and product development, and align with brand partners to support innovation, speed-to-market, and sustainability objectives.

“OrthoLite’s success has always been rooted in listening to our customers and delivering solutions that meet their evolving needs,” said Greenwald. “I’m honored to continue working with our incredible internal teams and brand partners around the world to bring best-in-class comfort and performance footwear solutions.”

On October 30, 2025, Coats announced the completion of its acquisition of OrthoLite, the global leader in open-cell foam insole technology. The acquisition of OrthoLite is the latest step in Coats’ ambition to shape the future of the global apparel and footwear supply chain through innovation, sustainability, and digital technologies that improve quality, efficiency and performance.

About Coats Group plc
Coats is a world-leading Tier 2 manufacturer and trusted partner for the apparel and footwear industries. We deliver essential materials, components, and software solutions that help our customers grow, compete and win. With over 250 years of industry expertise, we’re shaping the future of the apparel and footwear supply chain through insight-led innovation, impactful sustainability practices, and digital technologies that unlock better product quality, efficiency and performance. Headquartered in the UK, Coats is a FTSE 250 company and a constituent of the FTSE4Good Index. In 2024, we generated $1.5 billion in revenue and employed 16,000 people worldwide—all united by a spirit of innovation, quality and service.

Learn more at www.coats.com or follow us on LinkedIn. For information or OrthoLite, visit OrthoLite.com and follow on Facebook, Instagram, and LinkedIn.

DRYOUT® pioneers the future of moisture removal to safeguard electronics, defense and outdoor gear

DRAPER, Utah (Jan. 15, 2025) — Pioneering a new category of moisture management for gear and equipment, DRYOUT, a groundbreaking new advanced materials brand launching in 2026, offers a way to more effectively protect and rescue critical gear after exposure to the elements.

DRYOUT technology helps protect everything from electronics, cell phones, tablets, earbuds, and battery packs to photo/video gear, firearms, optics, night vision goggles, drone controllers, ammunition, medical devices, tools, and more. It provides active moisture protection during enclosed storage and carry, including use in cases, bags, pouches, packs and similar items.

Launching in January and available in a wide range of consumer and military products later this spring, DRYOUT technology is a patented, super-absorbent layered construction that is engineered into a range of different types of storage and carry solutions. Its unique pairing of materials results in unprecedented ability to actively pull and trap moisture at a higher rate of speed than traditional desiccants.

The DRYOUT brand will exhibit the technology to potential brand partners and defense organizations at SHOW Show in Las Vegas, Nev., Jan. 20-23.

“Moisture is one of the most persistent and expensive threats to mission-critical gear, whether that mission is outdoor adventure, hunting, traveling, military, aerospace, or just daily life with electronic devices,” said Romney Williams, CEO of DRYOUT. “Until now, there hasn’t been an electricity-free moisture-management solution this powerful, reusable, or versatile.”

Using its proprietary dual-action technology, DRYOUT actively pulls and traps moisture, holding it away from gear. The trapped moisture can later be released from the DRYOUT material, so it can be reused indefinitely to defend equipment from rust, corrosion, condensation, fogging, ingress, and electrical failure. This powerful performance is achieved by DRYOUT’s advanced design, which combines a moisture-wicking nylon exterior with a patented core of moisture absorption materials to create a layered construction where each layer plays a critical role in working together to move and manage moisture.

  • A 6-by-12 inch DRYOUT panel — roughly the amount used to protect gear the size of a tablet, handgun or a VR headset — absorbs up to 3,400 times more moisture than a silica gel packet — what most people call to mind when they think of desiccants — and 15.3 times more than a silica gel canister and 10.2 times more than a plug-in dehumidifier.
  • A 6-by-12 inch DRYOUT panel has an absorption capacity of up to 32.4 grams of moisture or 667 drops of water, a capacity that increases as panels increase in size.
  • DRYOUT can pull moisture up to 8 inches away from a wet hard good, helping protect gear without needing direct contact.
  • It actively eliminates “fog cycles” in camera lenses, night vision goggles, and thermal imaging cameras, helping maintain clear optics in high-stakes conditions.
  • DRYOUT is easily reset for repeat use in as little as 30 minutes by exposing it to sunlight, controlled heat, or airflow, thereby reducing waste and total cost of ownership.

While traditional desiccants only passively absorb humidity, DRYOUT is the only reusable technology that actively pulls moisture out of wet gear, then absorbs and locks it away — without power, chemicals, or single-use waste.

DRYOUT partners with consumer brands, OEMs, Tier 1 government suppliers, and government and defense agencies that require high-reliability solutions. DRYOUT offers a collaborative design, development, and production service to enable partners to ideate, test, and bring DRYOUT-enabled products to market fast and efficiently.

Interested customers can visit DRYOUT.com for more information.

About DRYOUT®

DRYOUT was founded with a single-minded mission to protect and rescue gear that shouldn’t get wet. Our patented, layered material combines nylon and superabsorbent technology to pull and trap moisture away from electronics, firearms, optics, ammunition, batteries, photo/video gear, tools, and more. DRYOUT® technology is the only reusable, electricity-free solution that actively absorbs moisture. Trusted by consumer product brands, OEMs, government, and defense suppliers, DRYOUT® helps keep valuable hardgoods dry, safe, and mission-ready. A portion of all profits supports organizations focused on mental health and wellness for children and veterans. www.DRYOUT.com

MEDIA CONTACT

Verde Brand Communications

dryout@verdepr.com

(970) 235-0268

NEMO Continues Driving Technology Forward While Committing to Reducing Impacts on The Planet with Launch of its Spring 2026 Collection, Available Now

{Dover, NH—January 15, 2026} — With spring just a few months away, NEMO Equipment’s 2026 outdoor gear collection is now available at www.nemoequipment.com and rolling out at specialty outdoor retailers in the coming weeks and months. The award-winning, New England-based outdoor gear manufacturer has added new warmer, lighter, and more comfortable sleeping pads; a lightweight, packable recliner chair; and major updates to its top-selling Dragonfly OSMO™ tent series, increasing livable space, strength, and sustainability. Pushing the boundaries, every product in the lineup is designed and engineered to elevate the customer’s experience outdoors.

“Our design team charged hard this year, engineering products that bring ultimate comfort, durability and sustainability while pushing the limits of what ultralight materials and technology can do,” said Mike Welch, Senior VP Global Sales & Marketing. “Customers will see high value in each of these new products that will offer a better experience outdoors”.

SLEEPING PADS

Ultralight and ultra-comfortable to provide the rest you need after a long day on the trail.

NEW Eclipse™ All-Season Sleeping Pad 

NEMO’s thickest air pad to-date, Eclipse is built for backpackers who put comfort first. A subtly raised side profile creates a cradled sleep surface that enhances stability and keeps you centered through the night, while soft-touch fabrics enhance the overall comfort. Thermal Mirror™ insulation delivers exceptional all-season warmth without added bulk or noise, and the Laylow™ micro-adjust valve allows for quiet, precise firmness control. Durable construction, competitive weight, and approachable pricing make Eclipse a top choice for serious backpackers. Quiet, stable, and supportive. Available in Regular, Regular Wide, and Long Wide.

  • R-Value: 6.2 for superior warmth
  • Thickness: A plush 4” of support
  • Minimum Weight: 17 oz. (Reg)
  • MSRP: Starting at $159.95

NEW bluesign ® Flyer™ Cloud Sleeping Pad

A luxury sleeping pad with a radical hybrid design, Flyer Cloud blends the thickness of an air pad with the plush durability of foam for exceptional comfort and dependable performance, without sacrificing packability. NEMO’s innovative manufacturing approach removes nearly 60% of the foam, providing better packability and a more comfortable sleep experience. An air-supported perimeter baffle adds extra cushioning and stability, while a soft, stretch-knit top sheet enhances overall comfort. Convenient new Vortex™ stuff sack efficiently doubles as a pump and stuff sack. Available in Regular Mummy, Regular Wide Mummy, Regular Wide and Long Wide. *Available exclusively at REI through 3/31/26.

  • R-value: 5.2 allows for cold-weather camping
  • Thickness: 3”
  • Minimum weight: 1 lb., 12 oz.
  • MSRP: Starting at $159.95

FURNITURE

NEW Satellite™ Recliner 

Building on NEMO’s legacy of award-winning furniture design, Satellite is a lightweight, highly portable reclining chair that delivers full head and back support for relaxed comfort anywhere, from festivals and the beach to camp and beyond. A unique pulley system allows you to relax back for stargazing or sit upright for meals, while a wide, padded headrest provides comfort and support. Shock-corded aluminum poles with forged hubs and ball-and-socket corner mounts create a sturdy, stable, and packable structure. A convenient sling-style carrying case doubles as a stabilizing platform on softer terrain.

  • Minimum weight: 3 lbs., 9 oz.
  • Seat height: 13”
  • Maximum capacity: 350 lbs.
  • MSRP: $199.95

TENTS

OSMO™ Fabric

First introduced in 2022 with the Dagger™ tent series, NEMO’s revolutionary OSMO fabric represents a major leap forward in both technical performance and environmental responsibility. By combining 100% recycled nylon and polyester yarns, OSMO delivers the best of both materials: nylon fibers provide exceptional strength (20% stronger), while polyester fibers dramatically reduce stretch when wet (3x less). The result is a fabric with superior strength and water resistance (5x better), along with long-lasting, PFAS-free water repellency that never needs to be renewed. OSMO also meets flammability requirements without the use of fire-retardant chemicals. New for 2026, Dragonfly OSMO™ features solution-dyed fabric, further reducing environmental impact. OSMO™ embodies NEMO’s mission—advancing technology to make adventures better while committing to a lighter footprint on the planet.

Updated Dragonfly OSMO™ Tent Series
Already one of NEMO’s best-selling backpacking tents thanks to its balance of livability, low weight, and compact packed size, Dragonfly receives meaningful updates to interior space, materials, and design for 2026. The new Precurve™ crossbar increases door height and delivers up to 34% more headroom, while also creating a stronger, more stable frame. Recycled aluminum poles, NEMO custom Elements™ hardware, and 100% recycled, PFAS-free fabrics—now bluesign® APPROVED and solution-dyed—reduce environmental impact without compromising performance. A redesigned fly extends closer to the ground for improved foul-weather protection, while the updated Divvy Cube™ stuff sack packs more efficiently inside a backpack. Easier to live in, tougher in bad weather, and lighter on the planet, Dragonfly™ continues to raise the bar for modern backpacking tents.

  • Available in 1P/2P/3P models
  • Minimum weight 2 lbs., 14 oz. (2P)
  • MSRP: Starting at $499.95

“I’ve been testing the updated Dragonfly OSMO 3P in the mountains of Canada with my 2 kids and I absolutely love how lightweight it is while still feeling incredibly spacious. Setup is easy and intuitive. It’s a well-designed tent that made our trips more comfortable from start to finish.” Marie-Andrée Racine, Mountain Athlete and NEMO Ambassador.

*The Dragonfly OSMO™ Bikepack series also saw these updates, along with a new bike-optimized, double-ended stuff sack.

To see NEMO’s entire line of new and updated products built for adventure anywhere, please visit www.nemoequipment.com.

About NEMO

NEMO is a New Hampshire–based outdoor gear company that designs and manufactures award-winning tents, sleeping systems, camp furniture, and accessories built to last, perform exceptionally, and make time outside more comfortable and memorable. With a philosophy to never bring anything to market unless it meaningfully improves the outdoor experience, NEMO has earned hundreds of awards and honors, including multiple ISPO Awards, and recognition as one of Outside Magazine’s and Business NH’s Best Places to Work and a small business environmental leader. Since its launch in 2023, the brand has continued to expand its Endless Promise® fully recyclable product program and publish transparent sustainability reporting that highlights carbon-reduction progress toward its 2030 goals, PFAS-free innovations, and circular design principles. Guided by a passionate team of designers and engineers, NEMO advances performance and sustainability in gear while supporting broader access to and protection of the outdoors, making adventures more possible, inclusive, and enduring.

Adventure Anywhere. Adventure for Anyone. Adventure forever.®

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Wiley X Proudly Launches Custom Eyewear Program Tailored For Performance

FRISCO, Texas (January 13, 2026) – Wiley X, a global leader in premium protective eyewear, has launched its new Custom Eyewear Program, giving customers the ability to design select Wiley X models built to match their personal style and performance needs. Now live on the Wiley X website, the program allows full customization of the WX Founder, WX Ovation, and WX Jakl frames.

“Wiley X has always been about purpose-built eyewear that performs when it matters most,” said Dan Freeman, CEO of Wiley X. “With our Custom Eyewear Program, we’re giving customers the opportunity to make that performance personal. It’s the same trusted protection and optical clarity, now tailored to individual needs, environments, and lifestyles.”

The Custom Eyewear Program puts control in the hands of the customer, offering the ability to mix and match frame colors, lens colors, WX logo colors, and bag options. Each custom pair maintains the advanced technology and rugged construction Wiley X is known for, meeting ANSI Z87.1+ safety standards and featuring impact-resistant lenses built with CAPTIVATE™ technology, which enhances color, contrast, and clarity across all light conditions.

To explore the new Wiley X Custom Eyewear Program and start designing your own custom pair, visit, https://www.wileyx.com/collections/wx-custom-eyewear.

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About Wiley X

Veteran-founded in 1987, Wiley X has been producing the world’s most protective eyewear to various markets that rely on impact resistance for over 30 years. Myles Freeman Sr., a military veteran, started Wiley X to protect the eyes of those who protected America. The company’s military heritage helped carve a roadmap for Wiley X in the years to follow for many well-respected weekend warriors. Every adult sunglass style made by Wiley X meets ANSI Z87.1 High Velocity and High Mass Impact Safety Standards, for protection that goes far beyond the harmful rays of the sun. Several styles also meet U.S. military MIL-PRF-32432 (GL) standards for ballistic eye protection, a key reason why Wiley X has been a leading provider of vision protection equipment to the U.S. military and law enforcement for more than 30 years.

Aventon Launches The Next Evolution of Their Urban Ebike: Soltera 3 ADV

BREA, Calif. – Jan. 13th, 2026 – Aventon, a leader in electric bicycles, is excited to announce the launch of the next-generation lightweight electric bike, the Soltera 3 ADV.

Designed in the spirit of simplicity, the Soltera 3 ADV is built to explore city streets with minimal upkeep. Equipped with the Gates Carbon Belt Drive System, it offers an ultra-low-maintenance ebike. You no longer have chain slips, oil, rust, or the need for adjustments; the ADV version guarantees a cleaner and quieter ride. With the additions of the torque sensor and hydraulic disc brakes, the Soltera 3 ADV truly embodies redefined simplicity.

Outfitted with a single-speed configuration, this electric bike nods to Aventon’s roots. It is the ultimate urban ebike, weighing in at only 37 lbs, it is the lightest ebike Aventon has launched to date. The ebike embodies urban agility by maintaining a tech-forward body, with an affordable price tag of $1,499. The Soltera 3 ADV is the ultimate companion for quick trips, city commutes, and urban explorations.

“We’re excited to introduce the Soltera.3 ADV. A lightweight ebike that delivers thoughtful design, everyday versatility, and the quality riders expect from our brand. Built to move effortlessly through city streets and beyond, with ease,” says Aventon CEO, JW Zhang.

Soltera 3 ADV Features:

  • Motor: 250W (500W Peak) hub motor
  • Display: BC147 Side Display
  • Brakes: Tektro Hydraulic Disc Brakes Without E-cutoff
  • Weight: 37 lbs.
  • Range: Up to 70 Miles
  • Drivetrain: Gates Carbon Belt Drive, 60T Ring 22T Flywheel
  • Frame Type: 6061 Double-Butted Aluminum Alloy with Integrated Battery
  • Tires: 700x38c Tires
  • Includes: Integrated Lights and Turn Signals
  • Colorways: Matte Storm Blue, Matte Black, Sterling Silver
  • MSRP: $1,499

Price & Availability:

  • MSRP: $1,499
  • SHIPPING: January 2026
  • To learn more about the Soltera 3 ADV, please visit com.

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About Aventon

Aventon, based in Southern California, is one of the world’s leading and innovative bicycle manufacturers and retailers. In 2012, CEO JW Zhang was inspired to build his own bicycle brand to create affordable and high-quality bikes.

With roots in performance cycling, Aventon’s heritage of innovation propelled them into a bold belief that they could transition from fixed gear bikes into e-mobility, making it more enjoyable for the masses. Their goal was to create a brand that was versatile, inclusive and all-encompassing of the different types of riders that exist, without sacrificing foundational attention to precision and purposefully-built products.

Aventon exists to enable people to redefine Adventure. They believe that every ride is an opportunity for riders, in every stage of their lives, to change the way they experience the world, and in that moment feel alive. They are fully committed to prevailing in their dedication to introducing premium technologies and placing their customers’ experience at the center of their world.

redefine Adventure.

For more information, visit www.aventon.com or visit one of Aventon’s 1,800+ dealer locations nationwide.

Strike Footwear Partners with Darby Communications

January 13, 2025 —London, UK— Strike Footwear, the official footwear of the International Game Fish Association (IGFA), has named Darby Communications its Public Relations Agency of Record, partnering with the team to elevate brand storytelling and expand product awareness across the U.S. market.

Through this new partnership, Darby Communications will lead PR strategy and execution to amplify Strike’s introduction into the U.S. market, supporting product launches, securing editorial placements, and building meaningful relationships with media, industry testers, and creators across fishing, outdoor, and performance lifestyle platforms.

“Partnering with Darby allows us to better share who we are and what we stand for,” said Stephen Palmer, Founder of Strike Footwear. “They understand the fishing and outdoor world, and we’re excited to work together as we continue to grow Strike footwear.”

Strike Footwear is born from a lifelong obsession with game fishing and backed by nearly 50 years of footwear craftsmanship. Its lineup of performance footwear is built by anglers, for anglers, and is engineered for the most rigorous saltwater fishing environments. The brand is on a mission to combine safety, functionality, durability, and 24/7 comfort in the most sustainability-aware way possible.

As the official footwear of the IGFA, Strike also shares a deeper mission in protecting the future of fishing and the waters that sustain it. The brand is committed to donating a portion of proceeds from every sale to IGFA initiatives, including habitat restoration, scientific research, tagging programs, and global youth education focused on conservation and ethical angling.

Strike’s performance-driven lineup is anchored by three angler favorites purpose-built for marine conditions. The Bluefin Lace Sneaker delivers lightweight performance with breathable SEAQUAL® YARN construction and fast-draining design for confident traction on wet decks. The Silvertip Boat Shoe elevates a classic profile with LWG-certified water-repellent leather, a SEAQUAL® knit inner sock, and Strike’s Aqua Sluice Gill technology for all-day comfort and water release. For harsher conditions, the Bigeye Boot provides durable, waterproof protection that withstands long days at sea without sacrificing mobility.

The partnership is now underway and will support Strike’s ongoing marketing and communications efforts. For more information, visit strike-footwear.com or contact Gordon Brown at Gordon@darbycommunications.com.

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ABOUT STRIKE FOOTWEAR
Strike Footwear is a performance fishing footwear brand built by anglers, for anglers. Backed by nearly 50 years of footwear expertise, Strike designs high-performing shoes and boots engineered for grip, durability, and all-day comfort on and around the water. As the official footwear of the International Game Fish Association (IGFA), Strike is committed to sustainable innovation and supporting efforts that protect the future of fishing and marine ecosystems.

ABOUT DARBY COMMUNICATIONS

Darby Communications is an Asheville-based PR and digital marketing agency helping outdoor, fishing, hunting, and endurance brands earn attention, build trust, and drive measurable growth. We combine deep category expertise, standout storytelling, and performance-minded strategy, operating as an extension of your marketing team. Darby Communications is a trusted partner of brands like KUIU, Shimano, Jetboil, Old Town, and HydraPak, and was named Outdoor Media Summit’s 2025 Agency of the Year.