Audio Outdoorist: Campfire Conversation: How Specialty Retailers Are Reopening, Repositioning or Reinventing After Pandemic

Three specialty retail shop owners across the country and an expert in consumer trends and retail strategy gather around the fire to discuss the immediate aftermath of the COVID “shutdown,” the steps they’re taking to reopen or reposition their businesses, the safety precautions they’re using and how they’re recouping their losses. From day-to-day operations adjustments (adjusted hours, curbside pickup, delivery) to staffing changes; creative inventory strategy to quick-start e-commerce solutions, they’ve responded on the fly and without a roadmap.

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COVID-19 Webinar: Special Session for OIA: Coming Out of Crisis

When: Tuesday, June 2, 11:00 a.m. (MT)
Speaker: Shawn Rhodes, Shoshin Consulting

As COVID-19 and its after effects rock our communities, profitability and business plans, the outdoor industry finds itself in unprecedented times. Shawn Rhodes has made it his life’s work to study teams who found ways to survive – and even thrive – in the most challenging and dangerous environments on the planet. We’ve asked him to specifically address dealing with the aftermath of this current crisis for our members. In a special virtual session, Shawn will walk us through the following:

  • Recapturing lost profitability in our businesses
  • Planning for an uncertain workforce composition while not sacrificing performance
  • Creating contingency and continuity plans so we can weather the current (and future) storms of COVID-19

 

Download the Presentation Slides ▸

 

About the Speaker:
Shawn Rhodes leveraged his former life as a war correspondent to become an international expert in how the best teams pivot when change enters their plans. He’s a Tampa-based TEDx speaker, a former National Park Ranger and his work studying teams in more than two dozen countries – some the most dangerous places on the planet where he relied on the products of our members to survive and thrive – has been published in news outlets around the world including TIME, CNN, NBC, Forbes, the Wall Street Journal and INC. His clients have included Deloitte, ConAgra, Coca-Cola and dozens of similar businesses. Shawn is also a nationally-syndicated columnist with the Business Journals and author of the new book “Pivot Point: Turn On A Dime Without Sacrificing Results.”

Audio Outdoorist: Campfire Conversation: Bouncing Back – How Resiliency Can Help the Outdoor Industry Move Forward

Outdoor industry businesses and employees have been overwhelmed by the impacts of the COVID-19 situation for months now, trying to stay safe while keeping themselves afloat. But as we begin to realize that COVID-19 will be part of our lives for some time, how do individuals and businesses in the outdoor industry move from treading water to being agile and successful in our “new normal?” Join us around the campfire as we discuss how members of the outdoor industry can create resiliency to adapt to the changing landscape, stay true to their core values, and even thrive while navigating an uncertain future.

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COVID-19 Webinar: How Mystery Ranch Maintains Quality Standards During Market Disruptions

Speakers: Luke Boswell, Director of Product at Mystery Ranch and Colleen Grass, Regional Sales Director at Centric Software®
Sponsor: Centric Software®

In “normal” times, achieving high product-quality standards takes dedication, focus and diligence. In today’s fast-changing, uncertain world, this is more challenging—and more important—than ever for companies like Mystery Ranch.

The backpack and load carriage system manufacturer has a long and impressive history of innovation and upholding exceptional standards of quality. The company started in 2000 in the outdoor retail space but was approached in 2004 by the Navy SEALS to create custom packs, leading to a new business model and design strategy.

Discover how Mystery Ranch has fueled its growth while staying committed to quality. As the company evolved, it turned to Centric Outdoor PLM allowing it to streamline new style development, reduce errors, improve product documentation for suppliers and gain efficiencies.
Luke Boswell, director of product at Mystery Ranch, will give attendees an inside look at the following:

  • How people’s lives can depend on their packs’ functionality, durability and comfort
  • Mystery Ranch’s high standards of quality and vast documentation about materials, patterns, construction details and more
  • Building a technological foundation for success in all types of markets

 

Centric Software®, proud sponsor of this webinar. More than 370 companies making products for over 1,250 iconic brands trust Centric Software, including Ariat, Burton, Crocs, Skechers, Pearl Izumi, KEEN Footwear, Klim, tentree, Lolë, Outward Hound, CamelBak, Royal Robbins, Giro, Bell, On Running, Safariland, Vionic and many more.

Colleen Grass is Regional Sales Director at Centric Software®. Prior to Centric, Colleen spent 20 years in technology sales and marketing working with companies across many sectors including fashion, e-commerce, and digital communications to help brands and retailers prioritize their technology roadmaps.

COVID-19 Webinar: Overcoming Challenges: Collecting in the Outdoor Industry Amidst a Global Crisis

When: Tuesday, June 9, 11:00 a.m. (MT)
Speakers: Leah Skye, Dan Grenemyer and Mike Welliver from Altus

With premature mountain resort and retail closures and the outdoor industry at an unexpected halt, join North America’s largest B2B receivables management firm for an educational webinar offering guidance to assist you with staying ahead of collection issues on the horizon. Creditors are now faced with the difficult decision of either shouldering a potentially disastrous financial burden or pushing their customers for payment and jeopardizing relationships that took years to cultivate. As we navigate through these unprecedented times, we need to adapt to a quickly changing financial climate. Unfortunately, many small businesses lack the cash reserves to make it to the other side of this crisis, so we want to give you the tools to stay ahead of what’s to come. Open to all. Active OIA membership not required.

COVID-19 Webinar: From the Inside Out: Transitioning Retail Experiences to Keep Shoppers Safe

When: Tuesday, May 26, 11:00 a.m. (MT)
Speaker: Chris Hogue, LiveArea

Influenced by evolving safety procedures and changing attitudes about in-store experiences, smart retailers are looking at new ways to engage customers. For now at least, the days of meandering up and down store aisles are over. The trick will be to help shoppers get in and out quickly – or help them to shop without stepping foot inside. Even as stores reopen there’s a surge of investment in fulfillment tactics like buy online, pick-up in store and curbside pickup.

How do you go about implementing these and other engagement alternatives? How much time and investment is required? Get answers from Chris Hogue, head of strategy and product for LiveArea, a global commerce experience agency that works with hundreds of retail brands around the world. Find out how the agency has helped clients transform retail experiences in a time of great disruption and digital opportunity.

Campfire Conversation: How to Swiftly & Safely Re-Open Parks & Trails

Welcome to OIA Campfire Conversations, our new special video and audio series that is part of our Audio Outdoorist podcast.

Subscribe to OIA’s Audio Outdoorist and listen to this and other episodes anytime, anywhere. You can find the podcast on iTunes and SoundCloud

These episodes are your opportunity to be a fly on the wall, to listen in as thought leaders and subject-matter experts chat about issues that are important, relevant and timely. The conversations will be candid and casual, fluid and free-flowing. Our hope is that you’ll come away with deeper — and maybe even some new — insights as you consider the various perspectives of the participants. As the trade association of the outdoor industry, OIA’s aim is to convene the diverse thinkers and changemakers whose work and ideas will steer us toward continued growth. We’ll post these as videos on our website for you to watch on your computer, and we’ll publish them on our Audio Outdoorist podcast, so you can listen on your next hike, bike or paddle. Thanks for listening in and enjoy the conversation.

Episode 1 – How to Swiftly & Safely Re-Open Parks & Trails

Amid COVID-19, states across the country implemented stay-at-home and shelter-in-place orders, all with different closure rules and requirements for local, county, state and national public lands, parks and trails. Now, as the country begins to contemplate reopening those outdoor assets, there are many questions and considerations about how to do it expeditiously but safely. Directors from several state outdoor recreation and parks and wildlife offices gather around the fire to chat about what conversation they’re having with other government and land management agencies, outdoor businesses and participants in their states; what usage and access trends have emerged during the pandemic; and how outdoor businesses have been and can continue to be leaders in their communities as Americans rediscover the benefits of time spent outside.

Episode Participants
Cailin O’Brien-Feeny, Director of Oregon Office of Outdoor Recreation
Rue Mapp, OIA Board Member, Outdoor Afro Founder, California State Parks Commissioner
Colin Robertson, Administrator, Nevada Division of Outdoor Recreation
Jon Snyder, Outdoor Recreation and Economic Development Senior Policy Advisor to Washington Governor Jay Inslee
Doug Vilsack, Assistant Director of Colorado Parks, Wildlife and Lands

 

Campfire Conversation: Conservation & Recreation Advocacy From Home

Join us for a collaborative campfire conversation with Outdoor Industry Association, Outdoor Recreation Roundtable, The Conservation Alliance and Outdoor Alliance while they discuss support efforts of policy initiatives through in-person and virtual advocacy amid the pandemic safer-at-home orders.

OIA Campfire Conversations, is our new special video and audio series that is part of our Audio Outdoorist podcast. You can find the podcast on iTunes and SoundCloud.

These episodes are your opportunity to be a fly on the wall, to listen in as thought leaders and subject-matter experts chat about issues that are important, relevant and timely. The conversations will be candid and casual, fluid and free-flowing. Our hope is that you’ll come away with deeper — and maybe even some new — insights as you consider the various perspectives of the participants. As the trade association of the outdoor industry, OIA’s aim is to convene the diverse thinkers and changemakers whose work and ideas will steer us toward continued growth. We’ll post these as videos on our website for you to watch on your computer, and we’ll publish them on our Audio Outdoorist podcast, so you can listen on your next hike, bike or paddle. Thanks for listening in and enjoy the conversation.

COVID-19 Webinar: Ingenuity & Rediscovery: The Consumer Response to COVID-19

Speakers: Kristin Minzenmayer, Director – Egg Strategy (Denver)
Tim Donza, Managing Director, Lifestyle – Egg Strategy (New York)
Fiona Atzler, Senior Director – Egg Strategy (New York)

From home schooling and virtual offices to social distancing and lockdowns, COVID-19 has already changed a lot about daily life in a short time. Egg Strategy, a leading insights and brand strategy consultancy, has spent the past month following consumers across the United States to see how their relationships with their spaces (indoors and out) have adapted and what new behaviors have emerged. Here they serve up some provoking ideas and thoughts for how the outdoor industry can learn and grow with consumers.

COVID-19 Webinar: Small Business Support to Boost Economic Recovery

Speakers: Burl Kelton, U.S. SBA and Frances Padilla, Colorado SBA District Director

If you are a small business owner, you know that the last few weeks (just barely a month!) have been anxious, frustrating and hopeful.

Congress has charged the U. S. Small Business Administration with the huge task of funneling sustaining funds of billions of dollars to small businesses and employees alike, in an effort to sustain them in a difficult and nearly impossible situation. Using the traditional SBA and bank partnership and the Disaster Assistance Office, the agency revamped programs in just days, and the billions of dollars of funding could move directly into the economy in a historical effort unmatched in the more than 50 years of the agency.

Learn how the agency is supporting small business.

 

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Additional Resources and FAQ

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SBA CARES Act Paycheck Protection Program

Best resource: www.sba.gov/coronavirus

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Does applying for the EIDL preclude a business from the PPProgram?

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No.

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Can businesses apply for BOTH the EIDL loan and the PPP loan?

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Yes. Apply for the short term emergency SBA Disaster Assistance EIDL (SBA.GOV), the long term SBA Disaster Assistance EIDL (updated website pending) and the Paycheck Protection Program (PPP) (local financial provider or bank).

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Can a business apply for a PPP and use that for payroll/payables/utilities and have that forgiven if it meets the criteria, then apply for an EIDL to buy components for the coming season?

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Visit sba.gov /coronavirus.

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If you take advantage of the cares act $10,000 loan can you still apply for the PPP?

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Yes.

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When will the PPP loan will be active and do you apply thru the SBA website similar to the 10K loan?

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You can apply through your local financial provider or bank after April 3, 2020.

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When will local SBA-preferred lenders be receiving guidance on PPP?

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Lenders may begin participating April 3, 2020.

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How will Shareholder Distribution be counted as income for the PPP grant/loan?

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Consult with your CPA.

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Are sole proprietor LLC’s or S-Corps with one employee(the owner) eligible for the EIDL or the PPP program?” template=”basic/accordion” attribute-data=”name:heading;type:text;label:Heading|name:template;type:text;label:Block”]
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Apply with the short term SBA Disaster COVID EIDL at, www.sba.gov using the link at top of the screen. Be sure to also consult your PPP banker and information at, www.sba.gov/coronavirus.

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Consult with Your PPP Financial Provider, Banker and/or CPA for details regarding these questions.

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  • The PPP states from Feb 15 to June 15 – and that it’s a grant if I keep all employees. What if the number of employees decreases due to not having the income to support this. Will the grant turn into a loan? Example – I had 5 employees on payroll in March but I will most likely have 3 by June – If I take the PPP loan and pay for payroll April, May and June will I be accountable to pay this back in a loan or will it be under the grant?
  • Regarding PPP, if we already had layoffs, and don’t intend to replace those employee’s for reasons not linked to Covid-19, how does the forgiveness work?
  • If rent is paid using a company’s credit card, what type of documentation is necessary to satisfy forgiveness under PPP?
  • Should I apply for the PPP for employees and the CARES act SBA loan for rent etc? Or just CARES loan?
  • PPP is intended to support cash flow in order to maintain payroll. But is it applicable to support just a portion of my employees who are still on the payroll?
  • If you take a loan out that is only enough to cover the 8 week period of payroll, rent and utilities, will that loan in its entirety be forgiven?
  • How do we access the paycheck protection program?
  • Should I keep employees on payroll, even though we’ve let them all go from the Ski shop?
  • If hours for employees are reducedcould we still be eligible for the payroll loan?

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Visit sba.gov /coronavirus for answers to these questions and more.

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  • For the PPP loan program, how should seasonal businesses (like ski resorts) address the payrolls and loan forgiveness impact of seasonal employees.
  • Our company is owned by a company in Europe. We are incorporated in the US and employ 20 full time US staff. Are we eligible for PPP and EIDL?
  • For PPP loans, are independent reps considered employees (1099), or temps hired through an agency?
  • When do we expect more detail on the payroll protection plan?
  • Is a private organization registered as a nonprofit (non-charity) eligible for PPP?
  • Where can I find the most updated information on Paycheck Protection Loan vs Standard 7(a) SBA Loan?

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CARES Act SBA Disaster Emergency EIDL

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How does the loan become a grant?

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If you demonstrate the business meets the requirements and make request.

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Would we be *required* to bring everyone back?

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See www.sba.gov/coronavirus and consult with your PPP banker or CPA.

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If you apply for PPP and still have to furlough SOME employees, is the forgiveness just proportional to who you were able to keep employed?

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Visit sba.gov/coronavirus for more details.

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Are 1099 employees eligible for the payroll grant?

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Independent contractors are eligible to apply for the short term SBA Disaster Assistance emergency EIDL loan/grant. Apply at, sba.gov and click on the yellow banner link at the top of the website.

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Should we reduce our payroll totals from 2019 by employee contributions to health care premiums?

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Consult with your CPA after reviewing the program at sba.gov/coronavirus.

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If I am the only full-time employee of my business and all of my employees are part-time, how does this affect the loan amount or loan forgiveness?

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Please visit sba.gov/coronavirus for more details about employee break downs.

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As a ski shop, my staffing needs cyclically decline at this time every year. How is that factored into the loan forgiveness?

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Visit sba.gov/coronavirus about the EIDL and for more information on the PPP consult your banker or CPA.

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Are both the Economic Injury Loan and the Paycheck Protection Program dually available or is it only one per business?

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Businesses may apply for one, two, or all three programs: PPP, short term emergency disaster assistance EIDL and long term disaster assistance EIDL.

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If my Sales Agencies has 1099 contractor what can I do for them? Can the Payroll Program work?

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Independent contractors may apply individually.

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The summary of the program that was communicated to me was that we can borrow up to 2.5x our average monthly payroll. If we maintain our payroll until June 30th the principal will be forgiven. I know there are specific requirements, but is that a general summary of the program?

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That is one aspect of the PPP. Visit sba.gov/coronavirus for more details.

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SBA Disaster short-term emergency EIDL

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Why does it say that the $ 10,000 loan from EIDL does not need to be repaid?

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The loan can be converted to a grant if all fund usage requirements are met.

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Can you clarify the $10,000 program under CARES?

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It is a short term SBA administered emergency economic injury loan up to $10,000 based on the number of employees in the business. It is intended to be used for payroll and operating expenses. It may be converted to a grant if all requirements are met.

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For EIDLs, is early payback an option? Is there a penalty for early payback?

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There is no prepayment or early repayment penalty.

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Can you access the emergency economic injury grant funds even if you aren’t eligible for an EIDL loan?

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There are two SBA Disaster Assistance EIDL loans. They may be applied for separately, but you do need to be qualified and not an ineligible applicant. The long-term Disaster Assistance EIDL online portal is still being updated and will be available soon. The short-term Disaster Assistance emergency EIDL can be reached at: www.sba.gov with the link at the top of the screen.

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SBA Disaster long term COVID EIDL

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How does the SBA determine the amount of an EIDL loan, and how do they determine the length of the term?

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The long-term SBA Disaster EIDL loan amount and term is set by SBA based on all available financial information from the business and in discussion with the owner.

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Does current Tax status affect eligibility?

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Discuss this with your Loan Officer in processing.

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Do you consider charitable organizations the same as non-profit organizations? Are non-profits of any kind eligible for EIDL?

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Charitable organizations and public non-profits (government or government services) are not eligible.

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Do 501(c)3 organizations qualify?

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Private non-profits are eligible. Church non-profits can only be of secular non-religious activity. Discuss with a Loan Officer if you have questions.

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We applied last week but did not receive an application number because of the SBA web portal issues. Should we re-apply?

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For the long term SBA Disaster EIDL loan status, call: 800-659-2955, or email: disastercustomerservice@sba.gov, until the website is available. You do not need to re-apply if your application is in the processing system.

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Would the long-term loan be forgivable? Such as a grant?

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At this time, the long-term SBA Disaster Assistance EIDL loan does not have a forgiveness component.

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Are assets pledged to secure the long-term loan?

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Collateral is not required in Phase I.

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Does a savings account that we have built up over time as a business exclude us from receiving approval?

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Generally, no. The Loan Officer can discuss any concerns you have about current savings.

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What are the rates and terms of EIDL loans?

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The short-term SBA Disaster emergency loan, if not converted to a grant, and the long-term SBA Disaster loans have interest rates of 3.75% for business and 2.75% for private non-profits. Both are simple, annual rates.

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What Financials are required for SBA disaster assistance?

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The short-term SBA Disaster emergency loan asks for previous year’s revenue total and previous year’s cost of goods. Also, additional income from other sources. No documentation is required with the application. The long-term requirements are being updated and will be available soon.

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What is the time limit on the application process?

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Deadline to apply is Dec. 31, 2020.

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If the same officer runs an S-Corp and a Non-Profit, can they each apply?

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Yes. They must be separate business entities.

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Can a foreign entity apply for the long-term loan? Would the size of the foreign HQ entity be added to the U.S. entities?

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The applying entity must be a U. S. company. You will need to discuss size limits and ownership issues with the Loan Officer.

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How quickly will funds disperse after application is approved?

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The short-term SBA Disaster emergency EIDL has a target turnaround of a few days for eligible funds. We will be working to disburse as soon as possible for the long-term SBA Disaster EIDL loans, once the site is operating with new CARES Act features.

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Seasonal Employers

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In a seasonal business, employees have been on unemployment. When I ask them to return, some are choosing to stay home. They are looking for unemployment and the $600 weekly. At that point, no unemployment, correct?

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We don’t have any information about state unemployment programs. Contact your state agency.

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What if you are a seasonal business that will open May 15 but it appears that may not happen due to business closures for social distancing reasons?

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If you have employees and operating expenses to remain viable as a business, apply to all three programs, after consulting with your banker and/or CPA for the PPP.

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We employ 1099 contractors, are we allowed to pay them for lost work using an EIDL loan?

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Independent contractors may apply to both the short term and long term SBA Disaster EIDL.

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What if you employ both seasonal and non-seasonal employees?

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Visit sba.gov/coronavirus for more details about employee classifications.

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Other FAQs

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Can a recently started business (less than one year old) qualify for any of this?

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Yes, if in business on Jan. 31, 2020.

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Is there a way to apply other than online? We have a member of our LLC with a more than 20% interest that is a non US national so they have an ITIN rather than a SSN for taxes. The SBA site keeps registering the ITIN as an error and I cannot proceed with the application.

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Consult the Loan Officer if you are applying for the long-term SBA EIDL. Information may be added during loan processing.

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What are the declared disaster areas? Isn’t the entire country in the disaster area based on the President’s National Emergency decree?

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A separate disaster declaration is required for each state individually, requested by the Governor.

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What if this goes longer than June?

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The long-term SBA Disaster EIDL is designed for long term recovery. The deadline for application for the long-term EIDL is December 31, 2020.

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Should employees/owners be filing for state unemployment, and how would that effect any assistance going forward? Assuming all/most employees would be retained.

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Consult with your state agency regarding unemployment programs and visit sba.gov/coronavirus.

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Can you use disaster assistance loan for a termination of lease/eviction negotiation?

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That would be the business owner’s decision.

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