Speakers: Kristin Minzenmayer, Director – Egg Strategy (Denver)
Tim Donza, Managing Director, Lifestyle – Egg Strategy (New York)
Fiona Atzler, Senior Director – Egg Strategy (New York)
From home schooling and virtual offices to social distancing and lockdowns, COVID-19 has already changed a lot about daily life in a short time. Egg Strategy, a leading insights and brand strategy consultancy, has spent the past month following consumers across the United States to see how their relationships with their spaces (indoors and out) have adapted and what new behaviors have emerged. Here they serve up some provoking ideas and thoughts for how the outdoor industry can learn and grow with consumers.