BRANWYN Performance Innerwear Introduces the Essential Supreme Bra

Bend, OR – March 16, 2026 BRANWYN, the award-winning women’s seamless Merino wool Performance Innerwear and activewear brand, proudly introduces its latest innovation: the Essential Supreme Bra. Built with a first-of-its-kind seamless scrunch construction knit directly into the garment, the Essential Supreme Bra creates natural separation without underwires or additional seams while preserving the smooth, second-skin feel the brand is known for.

Engineered with BRANWYN’s proprietary GLDNspun™ 4-way seamless knit technology and crafted from ZQRX™ Merino wool, the Essential Supreme Bra represents two years of refinement driven by direct customer feedback. Knit-engineered tension mapping provides wire-free separation and contouring without digging, pinching, or bulk, while removable OEKO-TEX® Standard 100–certified sustainable bra pads offer customizable coverage. Convertible straps, built on the best-selling Essential Busty Bra silhouette, can be worn straight or crossed in the back for added support. Fully integrated in design and function, the Essential Supreme Bra regulates temperature, wicks moisture, and moves effortlessly from low-impact activity to all-day wear.

“The Essential Supreme Bra is a direct response to what our community has been asking for,” says BRANWYN CEO Deanne Buck. “We’re pushing the boundaries of what seamless Merino wool can do for activewear by using cutting-edge knitting technology to deliver structure, performance, and comfort straight from the fabric itself. We iterated for two years to create natural separation without sacrificing the seamless feel our community loves,” says BRANWYN CEO Deanne Buck. “By evolving how we design with a natural fiber, ZQRX™Merino wool, we were able to knit that experience directly into the garment.”

Essential Supreme Bra Key Features:

  • GLDNspun™ knit blend of 81% extra fine ZQRX™ Merino wool, 14% nylon, and 5% Spandex
  • Integrated seamless scrunch architecture for natural separation
  • ZQRX™ regenerative Merino wool for thermoregulation and moisture management
  • Pockets for bra pad inserts
  • Removable OEKO-TEX® Standard 100–certified sustainable bra pads
  • 5”-wide band and .75”-wide straps are adjustable and reversible
  • Third-party certified BPA-free, PFAs-free, and forever chemical-free
  • Available in sizes S-XXL in Black & Luna Grey colors

Building on the brand’s industry-leading seamless Merino wool technology, the Essential Supreme Bra is the latest addition to the brand’s growing collection of natural fiber activewear that prioritizes performance, comfort, and thoughtful design for women. The Essential Supreme Bra (MSRP: $78.00) will be available March 19 at branwyn.com.

For more information on BRANWYN, please visit www.branwyn.com or direct media inquiries to Stacy Kline at stacy@darbycommunications.com.

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About BRANWYN

BRANWYN, based in Bend, Oregon, produces the world’s first ethically sourced, naturally sustainable Performance Innerwear designed by and for active women. By combining a first-ever blend of ZQ Merino and seamless knitting technology, BRANWYN revolutionizes women’s next-to-skin apparel, prioritizing comfort, temperature regulation, anti-microbial properties, breathability, and overall health. Our ethos, rooted in “Find A Way,” was inspired by the radical idea that women could create better underwear for themselves that meets our unique needs. Additionally, we collaborate with organizations that foster a sense of self in girls and women by breaking limiting beliefs through outdoor activities, sports, sweat, and movement. Committed to personal and global health, we use natural, non-toxic fibers and sustainable materials, and prioritize ethical farming and work practices.

KEEN and Snow Peak debut first collaboration HYPERPORT H2 launching March 13

Portland, Oregon—KEEN, Inc. (KEEN), maker of original hybrid footwear, and Snow Peak, the Japanese outdoor lifestyle brand known for its refined, high-quality gear, announce the launch of its first collaboration model: the KEEN HYPERPORT H2, available beginning March 13, 2026.

KEEN and Snow Peak share a common philosophy of sustainable manufacturing and a belief in creating products that inspire people to enjoy time in nature. Brought together by the shared desire to offer more opportunities for people to connect with the outdoors, the two brands have come together for their first collaboration. Designed to move seamlessly from city streets to the campsite, the model bridges everyday life and the natural world, fostering a closer connection to nature.

The collaboration model, HYPERPORT H2, is based on KEEN’s HYPERPORT, featuring a maximal midsole and high-grip outsole. Engineered for versatility, it adapts across a wide range of environments—from trails to urban settings, and from waterside activities to outdoor leisure settings—delivering all-day comfort and high performance.

In 2003, KEEN created the ultimate adventure sandal, the Newport, by combining the support and protection of a hiking shoe with the freedom and comfort of a water sandal. Two decades later, KEEN reimagined its original hybrid sandal with a maximal midsole and high-grip outsole for all-day comfort and performance from street to water to trail. The Hyperport, a 2024 ISPO award winner, is designed for a life that moves between worlds.

The collection includes an all-black adult model and a kids’ model inspired by the colors of Snow Peak’s iconic LED lantern, Hozuki Lantern, named after the traditional Japanese ground cherry plant. Design details include a logo patch featuring the asterisk motif on the upper and a Snow Peak corporate logo pin label at the heel.

A special campaign film has also been created to express the spirit of this collaboration. Through the story of a family camping together, the film portrays the product’s functionality and the warmth of time spent in nature in a simple and serene tone. It reflects the shared values of craftsmanship and a love for the outdoors, evoking the comfort and sense of freedom that comes from stepping away from daily life and immersing oneself in the natural world.

Through this collaboration, KEEN and Snow Peak aim to provide richer nature experiences and to continue supporting more people in discovering and embracing the world of the outdoors.

Key features of the Hyperport include:

  • Airy cushioning: Injected foam midsole is extra thick yet lighter for a more cushioned experience.
  • Maximized grip: High-grip zones in KEEN Aquagrip rubber for better traction on wet surfaces.
  • Roomy toe box: Generous space across the forefoot for toes to spread out.
  • PROTECT toe protection: The rubber toe bumper that’s been keeping toes safe since 2003.
  • Pull-on easy: Stretchy mesh heel and pull tab for an easy on, secure fit.
  • Easy-cinch bungee: Cinches up for a just-right fit.
  • Water-ready upper: Washable webbing and quick-dry lining are made to get wet.
  • Pesticide-free odor control: Eco Anti-Odor fights foot funk with natural probiotics that are safe for human health and the environment.

This limited-edition Hyperport will be available starting March 13, priced at $130 USD for women’s and men’s sizes and $67 USD for kids’ sizes. The collection will be available through KEEN and Snow Peak’s official retail and online channels, with kids’ sizes offered exclusively through KEEN.

About KEEN

Family-owned and values-led for over 20 years, KEEN is striving to make the most original, durable, Consciously Created footwear on the planet and using its business to do good.

In 2003, KEEN started a revolution with the introduction of the original hybrid sandal, the Newport – combining the openness of a water sandal with the toe protection of a rugged shoe. KEEN has continued to create industry-changing innovation for life outside on trails, jobsites, sidewalks, and water. Its KEEN.FUSION-constructed Targhee IV hiking boot was awarded a Best Invention of 2024 by Time Magazine for its revolutionary durability. KEEN has been PFAS free since 2018 and is taking everything it knows as a conscious shoemaker and putting it in service of people and the planet – sharing its sustainable innovations to do more good together. Learn more at keenfootwear.com.

About Snow Peak

Founded in Japan in 1958, Snow Peak is a camping brand serving customers in the USA for more than 20 years, with a mission to unite people and alleviate the stresses of modern life through time gathering outside. Its Japanese-designed, lifetime-guaranteed camping equipment serves as a catalyst for restorative experiences in nature.

Focused on bringing people together, Snow Peak operates immersive retail locations in Portland and Brooklyn, and offers hospitality experiences through its restaurant Takibi, and campground, the Long Beach Campfield. More at snowpeak.com.

Media Contactsnowpeak@jamcollective.net

Two Women Prepare for the LOWA Matterhorn Adventure Supported by the Summit Scholarship Foundation and LOWA

STAMFORD, Conn.  March 13, 2026 – LOWA Boots, a global footwear brand known for its over 100 years of hand-crafted heritage and professional footwear, announces two women from the United States and Germany have been selected for the scholarship supported by the Summit Scholarship Foundation and LOWA. Until August 2026, they will be prepared for an ascent of the Matterhorn by renowned alpinists Sunny Stroeer, Gerlinde Kaltenbrunner, Ines Papert and Alix von Melle.

Thirty‑five‑year‑old Tiffany Diep from New Hampshire is a mother of three. Growing up in a traditional Asian household, she never felt fulfilled by the role that was expected of her. It was only later in life that mountaineering helped her break free from these expectations and build self‑confidence. “Representation matters, especially in spaces where women, particularly Southeast Asian women, are rarely seen. Now that I know these dreams are within reach, I am determined to pursue them. Joining an all-women Matterhorn team is more than climbing a peak, it’s about rewriting the story I once told myself.”

Noemi Kreuz is 25 years old and lives in Rottenburg am Neckar, Germany. As a youth leader with the German Alpine Club (DAV), she is committed to supporting FLINTA* individuals in mountain sports by offering tours and courses tailored to this community. As an experienced mountaineer, she has personally encountered situations in which she was treated as a less capable climbing partner because of her gender.

Sunny Stroeer, endurance athlete and founder of the Summit Scholarship Foundation, is looking forward to working with the two scholarship recipients: “With Tiffany and Noemi, we have selected two applicants who represent two generations of women in the mountains. Through the Summit Scholarship Foundation, we can provide knowledge, equipment and financial resources to support women in alpine mountaineering in finding their own path – and in doing so, becoming role models for others.”

More information about the program (summitscholarship.org) →

Press contact:
Mary Beth Golden

CGPR Public Relations

marybeth@cgprpublicrelations.com

About LOWA Boots

With over 100 years of hand-crafted European heritage, LOWA Boots is a globally respected footwear brand located in Jetzendorf, in Upper Bavaria. Since 1923, LOWA has created premium outdoor boots and shoes featuring beautiful silhouettes, best-in-class quality, and proprietary technology. Its designers adeptly navigate the outdoor performance, trail running, lifestyle, and tactical categories, always nurturing brand integrity. LOWA is one of the only footwear brands to receive ISO 9001 status for the highest quality construction and process standards. LOWA certified tactical boots are also made to comply with the European Union’s PPE standards. For more information, visit www.lowaboots.com.

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AllTrails steps up investments in public lands and outdoor communities

SAN FRANCISCO (March 12, 2026) – AllTrails today released its first Impact Report, detailing its social and environmental impact work. As outdoor participation reaches record highs and public lands respond to environmental and policy threats, AllTrails is directly investing in supporting land managers, addressing climate change, and increasing equitable access to the outdoors.

At the center of this work is the AllTrails Public Lands Program — a free, first-of-its-kind platform that helps park and land managers better prepare trailgoers for their outdoor adventures. Launched in 2024, the program partners with trail managers and nonprofits to share visitor data and insights that help inform restoration and conservation efforts. Today, AllTrails proudly partners with more than 800 agencies, nonprofits, and community organizations worldwide.

“As AllTrails grows, so will our investments in giving back,” said AllTrails Chief Executive Officer, Liz Hamren. “We’re building for the long term: stronger trails, broader access, and a more welcoming outdoors for everyone.”

Key highlights from the AllTrails 2025 Impact Report include:

  • Strengthening trail stewardship through the Public Lands Program: AllTrails partners with trail experts such as land managers and park rangers to keep trail information accurate and updated so members can explore outside safely and confidently. In addition to Public Lands Program partnerships, the inaugural AllTrails Stewards Fund improved 1,022 miles of trails across 24 grassroots organizations in 2025.
  • Increasing equitable access to the outdoors: AllTrails drives measurable impact for all trailgoers by partnering with non-profits such as Camping to Connect and SheJumps to empower underrepresented groups on the trail. The app also leads on accessibility transparency with 11,000 trails designated as accessible for trailgoers with reduced mobility, and 156,000 trails with detailed surface information, giving members the information they need to choose trails that meet their mobility needs.
  • Advancing climate initiatives: Climate change is reshaping trails and poses a direct threat to outdoor recreation, plant species, and animal communities. In partnership with the National Forest Foundation, AllTrails helped plant 25,000 trees in 2025, and took steps to offset emissions by purchasing carbon credits that support the Appalachian Mountain Club, the oldest outdoor conservation and recreation organization in the United States.

“As our community grows, so does our responsibility to protect healthy, well-managed public lands that make outdoor recreation possible,” said Pitt Grewe, Head of Social and Environmental Impact at AllTrails. “Through our direct investments in conservation partners, our Public Lands Program, and our commitment to 1% for the Planet, stewardship is core to how we operate.”

The full report details measurable progress across conservation, community impact, and responsible recreation, and is available to download here.

About AllTrails:

AllTrails is the app for exploring the outdoors. We help people spend more time outside by connecting them to their next adventure. Home to the world’s largest outdoor community, with members and trails around the globe, you can find AllTrails in the Apple App Store, Google Play Store, and at alltrails.com.

TRAVOCA Debuts Newest eCooler at Overland Expo SoCal

March 12, 2026—Milwaukee, WI—TRAVOCA, a brand that crafts elegantly rugged gear for overlanders and outdoor enthusiasts, debuts its newest dual-zone electric cooler at Overland Expo SoCal this weekend in Costa Mesa, California. The Rigel+ Dual Zone eCooler builds upon the original Rigel model with upgraded features for endless versatility.

The Rigel+ Dual Zone 12V fridge/freezer offers everything customers love about the Rigel, with newly added features inspired by conversations at previous Overland Expo events. The new model includes a built-in MOLLE panel, perfect for keeping spices, cutlery, or other essentials neatly organized and within reach. An integrated shelf on the opposite side panel folds out to hold your beverage of choice, and removable baskets make packing and unpacking your cooler a breeze. The Rigel+ comes in a new Borage Blue colorway, offering a sleek new look while reliably keeping your goods cold.

“We’re excited to debut our new Rigel+ model, a collaboration between our designers, early adopters, and our growing community of active outdoor influencers,” says Stuart Rudolph, Managing Director, TRAVOCA USA LLC. “Everyone notices the unique DIY-influenced bamboo panels from our original design, and offers suggestions on how to add accessories. From those hints, we added a shelf and a MOLLE panel to the Rigel+, which you can also purchase separately to double-up, or to upgrade the original green Rigel.”

Like the rest of the Rigel eCooler line, the Rigel+ features true dual-zone cooling powered by premium Toshiba technology in the compressor and vacuum-insulated panels that can provide up to 60% longer cooling performance than standard 12V fridge/freezers. The result is dependable temperature control with lower power draw—ideal for remote and vehicle-based use. Rigel eCoolers eliminate the need for ice, so 100% of the space is devoted to keeping food and drinks at the perfect temperature. With a durable steel body, rugged HDPE base, and IPX5 rating, the Rigel+ was built to withstand the rigors of extended outdoor use.

Rigel+ Dual Zone eCooler Key Features:

  • Dual-zone cooling in 3 sizes: 35L, 45L, 60L
  • Built-in MOLLE panel for external organization
  • Integrated, fold-out steel shelf on side panel
  • Removable interior baskets for easy loading and unloading
  • Independent, app-controlled temperature zones down to -4°F
  • Removable divider for customizable fresh/frozen storage
  • Three-way opening, fully removable lid for flexible access
  • Compatible with 12V DC and 110V AC power sources
  • Durable steel body with HDPE base
  • IPX5 water-resistance rating

MSRPs:

Rigel+ 35L | $829.99

Rigel+ 45L | $929.99

Rigel+ 60L | $1,029.99

The Rigel+ will be available for purchase online in May 2026. It will be on display, along with the full TRAVOCA line of eCoolers, portable power products, and accessories, in booth LI-4000 at Overland Expo SoCal from March 14-15. For brand inquiries, contact Sharon Scott at sharon.s@travoca.com. For wholesale inquiries, contact Dave Hirst at dave.h@travoca.com. For media inquiries, contact Suzanne Hermann at suzanne@darbycommunications.com. For more information on TRAVOCA’s products, visit travoca.com.

ABOUT TRAVOCA

TRAVOCA empowers outdoor enthusiasts and adventurers with elegantly rugged products that enhance every journey, from the backcountry to the backyard. Our gear combines timeless design and reliable performance to bring people together, making outdoor living simpler, more connected, and more memorable. At TRAVOCA, we believe the best adventures are the ones that spark connection—around the fire, at the table, or under the stars.

Big Agnes Introduces All-New Ultralight VST Series Tents

STEAMBOAT SPRINGS, Colo. (March 11, 2026) –  Big Agnes is celebrating 25 years of innovation and backcountry inspiration by announcing its revolutionary new VST tent series, a purpose-built family of ultralight shelters designed to meet the needs of fast-moving backpackers and thru-hikers who demand durability, efficiency and livability on the trail. Inspired by direct feedback from the thru-hiking community, the VST series rethinks ultralight shelter design, delivering the lightest, most spacious, most well-ventilated and most durable tents Big Agnes has ever made.

“The goal was to design a shelter that met the demands of thru-hikers without compromise,” said Michael Thompson, Head of Design and Development at Big Agnes. “Every design decision was driven by real feedback and the need to balance weight, durability, and usable space.”

Maximum Velocity, Zero Compromise

A play on the basic formula for velocity (V=S/T), Big Agnes’ VST tents are engineered to help backpackers maximize speed on the trail, cutting weight without cutting corners. Every tent in the line is built with recycled 20D HyperBead™ solution-dyed ripstop fabric, boasting a 4000mm waterproof rating without intentionally added PFAS. This fabric delivers on Big Agnes’ reputation for dimensional stability, exceptional weather resistance, and long-term durability while maintaining the brand’s commitment to sustainable, lightweight materials. The hybrid single/double wall architecture with integrated venting also offers superior ventilation, reducing condensation and improving airflow.

Space That Works – Real Gear Room and Livability

Ultralight tents traditionally force tradeoffs between weight and usable space. The VST series shifts that narrative through efficient, practical design, featuring a unique footprint and strategic geometry which transform typically unused dead space into functional gear storage, while also accommodating 25” rectangular pads.

For hikers who prefer extra space for gear storage or a furry companion, the “.5 sizing” (available on the String Ridge and Pitchpine VST models) provides dedicated additional interior space.

Commitment to Continuous Innovation

This launch underscores Big Agnes’ ongoing commitment to pushing the boundaries of outdoor equipment design and innovation. By prioritizing performance, weight reduction, and environmental responsibility, the brand continues to empower adventurers to explore further, lighter and more sustainably.

“For us, innovation is about creatively refining the details that actually matter on the trail,” continued Thompson. “With VST, every gram we saved and inch of space we gained was a result of intentional design choices learned from firsthand experience.”

The VST Lineup

  • String Ridge VST (1.5 and 2.5 person)
    • Trekking pole-supported, minimalist design built for fast-and-light travel. The String Ridge VST provides the best of both worlds: weight only attainable through a trekking pole shelter, combined with a stable, reliable structure.
    • 5: $549.95 | 19 oz trail weight
    • 5: $679.95 | 30 oz trail weight
  • Pitchpine VST (1.5 person)
    • Non-freestanding, single-pole shelter offering exceptional interior volume, rapid setup and impressive weight savings.
    • $649.95 | 27.1 oz trail weight
  • Sarvis VST (2 and 3 person)
    • Freestanding, ultralight, full-pole design offering maximum stability, comfort and protection. Dual doors, generous vestibule volume and cavernous interior space make it the most spacious tent in the VST line.
    • 2: $749.95 | 2 lb 8 oz trail weight
    • 3: $849.95 | 3 lb trail weight

The VST Series is available at bigagnes.com.

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About Big Agnes: Named for a peak in the nearby Mt. Zirkel Wilderness, Big Agnes®, Inc. is located in Steamboat Springs, Colorado, and was founded there in 2001. The company produces award-winning sleeping bags, pads, tents, packs, insulated apparel, camp furniture and backpacks. For more information, visit www.bigagnes.com or call 1-877-554-8975.

For more information, contact:

Calvin Bond

Calvin.bond@backbone.media

 

 

SCARPA names new North America CEO, promotes longtime internal leaders to new posts

BOULDER, Colo. (March. 11, 2026)SCARPA, global manufacturer of high-performance mountain footwear, today announced Jonathan Degenhardt as new CEO of its North American operation.

Along with Degenhardt’s hire, two longtime employees will be elevated into new leadership positions with additional responsibilities at SCARPA North America. Mark Mathews, currently VP of Sales, becomes Chief Commercial Officer, and Joe Higby, currently VP of Finance, becomes VP of Finance and Operations.

Degenhardt will join the company mid April, and spend an extensive transition period working with longtime SCARPA North America CEO Kim Miller, who will retire early next year.

“I want to express my sincere thanks to Kim for 20 years of partnership. In the process of expanding our presence in North America, he brought a high level of expertise and dedication, and a deep knowledge of the brand,“ said Sandro Parisotto, chairman of SCARPA. “Over the years, we have worked closely together to grow brand awareness in the U.S. and Canadian markets and to ensure that SCARPA is well known and respected. In leading our North American subsidiary, Kim made a significant contribution to strengthening SCARPA’s position in these key markets, always working in close alignment with our headquarters and consistently embodying the values of our company.”

Degenhardt joins SCARPA from Deuter USA and Ortovox USA, where he was managing director for the last six years for those two EU-based brands. It is a full-circle transition for Degenhardt, who worked in sales for SCARPA at the outset of its North American operation 20 years ago.

Mathews’ responsibilities in his new role as Chief Commercial Officer at SCARPA North America will continue to include oversight of sales, and expand to product category development, line planning, merchandising, market research and go-to-market strategy.

In his new role as VP of Finance and Operations, Higby’s responsibilities will grow to include operations for SCARPA North America, including oversight of supply chain and logistics, distribution and systems administration.

“Our strategy is not just hiring a new CEO for North America, but elevating longstanding members of our internal executive team to new positions to support the CEO,” said Stefano Trentin, Co-CEO of SCARPA globally, based at the company’s headquarters and manufacturing center in Asolo, Italy. “This will provide a strong foundation for growth based on institutional knowledge and continuity of company culture and brand values, while also adding a new perspective on how the business runs.”

Degenhardt brings more than 25 years of experience in the outdoor industry, from executive-level leadership to overseeing a marketing department, directing sales, coordinating operations and working in management in specialty outdoor retail. He also has wide-ranging category experience across footwear, apparel and equipment.

“Jonathan’s combination of experience and business acumen is really what made him the right candidate for this job,” Trentin said. “His work in the industry is diverse, and it shows that he can lead at the executive level with the benefit of personal experience from all aspects of business.”

Degenhardt said SCARPA’s approach to this transition, with the elevation of longtime internal leaders and overlap and knowledge sharing with outgoing CEO Miller, sets the stage for success

“Doing this in a way that is really intentional and takes into account the totality of the team really speaks to SCARPA’s commitment to success. That will set us up to manifest change rather than react to change,” Degenhardt said. “It feels like an ideal way to take on this responsibility. This is a category and a brand I love. Everything about the brand speaks to me — heritage, quality, performance, sustainability, innovation. My first climbing shoes were SCARPA, my first ski boots were SCARPA, so it really feels like coming home.”

Miller said SCARPA’s plan to overlap outgoing and incoming CEOs in North America speaks to its commitment to the market.

“I believe Jonathan is an excellent choice for this position. And I’m appreciative that we have a succession plan that allows significant time for overlap, team building and the opportunity to combine our collective experience and knowledge with a new and fresh perspective for SCARPA,” Miller said. “Building SCARPA North America and being its leader for the last 20 years has been the greatest honor and privilege of my professional career. I’m so grateful to the Parisotto family for this opportunity, and I’m incredibly proud of our company, our team, and what we have built together.”

For more information on SCARPA, please visit us.scarpa.com.

About SCARPA and SCARPA North America

Founded in 1938, SCARPA builds performance footwear for climbing, hiking, skiing, mountaineering, trail running and other outdoor pursuits from its headquarters in Asolo, Italy. SCARPA has been owned and operated by the Parisotto family since 1956. In 2005, SCARPA opened its North American headquarters in Boulder, Colo., staffed and directed by veterans of the North American outdoor industry, to oversee sales, marketing and distribution in the U.S., Canada and South America. For more information about SCARPA footwear, visit www.scarpa.com.

Media Contact

Verde Brand Communications

(970) 235-0268

scarpa@verdepr.com

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RECCO Expands Global SAR Helicopter Detector Network with three New Deployments Across North America

STOCKHOLM, Sweden — March 10, 2026RECCO,  a global leader in rescue technology, today announced the continued expansion of its RECCO SAR Helicopter Detector network with new deployments in Prince George, British Columbia; Riverside County, California; and the state of New York. These additions bring the total number of RECCO SAR Helicopter Detector units in North America to 16.

The placement in New York also marks the first deployment of a RECCO SAR Helicopter Detector on the East Coast of the U.S. Together, the new deployments strengthen aerial search-and-rescue coverage across diverse landscapes, from the remote wilderness to the mountain regions and backcountry terrain.

The RECCO SAR Helicopter Detector can quicker search large areas for missing persons, covering up to a square kilometer in approximately six minutes. The system helps reduce search times while minimizing exposure and risk for rescue personnel during missions.

“Each new placement strengthens the overall RECCO SAR network,” said Fredrik Steinwall, CEO at RECCO. “We’re seeing strong adoption from professional rescue organizations and brands, and the expansion into the eastern United States represents an important milestone. Our goal is to make more people searchable and safer in the outdoors, regardless of where their adventures take them.”

The newly announced placements include:

  • Prince George, British Columbia
    The new helicopter detector based in Prince George expands aerial search coverage across the northern half of British Columbia as part of the province-wide RECCO SAR network. The unit serves as a shared provincial resource available to all BC SAR teams and requesting agencies and covers the following areas:

    • North to South: The entire northern half of British Columbia, extending south into the Cariboo region
    • West to East: From the Northern West Coast to the Alberta border
  • Riverside County, California
    In Southern California, the Riverside County Sheriff’s Office has adopted the RECCO SAR Helicopter Detector to enhance search-and-rescue operations across the region’s mountain terrain.

”We look forward to utilizing the device in future search missions and to developing a long-lasting partnership with RECCO,” says Jason Beeman, Riverside County Sheriff’s Department.

  • New York State
    In the eastern United States, the RECCO SAR Helicopter Detector will be operated by the New York State Forest Rangers in cooperation with the New York State Police Aviation Unit.

Howie Howlett, North American Director of Training and Technical Support for RECCO, said: “The collaboration with the Riverside County Sheriff’s Office expands regional search capabilities to now cover the southern part of the state of California. The new placement in New York expands our network into the eastern U.S.. Combined with the new Prince George placement in Canada, this is a display of RECCO’s ongoing commitment to increase the availability of a system that can save time and resources when backcountry adventurers are reported missing.”

The RECCO SAR Helicopter Detector system was launched in 2016, expanding the technology beyond avalanche rescue to support year-round search-and-rescue missions. The helicopter-mounted detector complements RECCO handheld detectors and enables rescue teams to search large areas more efficiently across a wide range of environments — from dense forests and bushland to alpine terrain.

Today, there are 45 RECCO SAR Helicopter Detectors deployed worldwide, including 16 in North America, 28 across Europe, one in Nepal, and two in New Zealand. More broadly, the RECCO rescue network supports operations at more than 900 ski resorts and mountain rescue organizations across 32 countries.

For more information on the global RECCO rescue network, please visit recco.com.

Photos are available for download here

About RECCO

RECCO® advanced rescue technology makes outdoor enthusiasts searchable to rescuers in case of an avalanche accident or when lost in the outdoors. The technology builds on a two-part radar system. Rescuers carry RECCO® detectors that send out search signals which are echoed by RECCO® reflectors, carried by the user. RECCO® detectors are used worldwide at more than 900 ski resorts and mountain rescue organizations in 32 countries. RECCO® reflectors are integrated into select apparel, helmets, protection gear and boots manufactured by more than 150 leading outdoor brands. RECCO AB was founded in 1983 in Sweden and is owned by its founder Magnus Granhed and the publicly traded investment company Traction AB (listed on OMX Nordic Exchange Stockholm). More info at recco.com.

Media Contact

Verde Brand Communications

(970) 235-0268

recco@verdepr.com