Krimson Klover Achieves B Corp™ Certification, Reinforcing Commitment to Responsible Business and Women-Led Impact

Boulder, Colo. (April 22, 2026) Krimson Klover, the Boulder-based women’s apparel brand known for its distinctive styles that blend premium quality with thoughtful design and effortless versatility, is proud to announce it has achieved B Corp™ Certification, joining a global community of businesses that meet the highest standards of social and environmental performance, accountability, and transparency.

This milestone reflects Krimson Klover’s long-standing dedication to creating thoughtfully designed apparel while prioritizing responsible sourcing, ethical manufacturing, and a commitment to empowering women both within the company and through its broader community.

“Becoming a B Corp™ is an incredibly meaningful achievement for us,” said Rhonda Swenson, Founder of Krimson Klover. “From the beginning, we’ve believed that business can and should be a force for good. This certification validates the intentional choices we’ve made over the years and reinforces our commitment to doing even more.”

B Corp™ Certification is awarded by the nonprofit B Lab™ to companies that meet rigorous standards across governance, workers, community, environment, and customers. Krimson Klover underwent a comprehensive evaluation of its operations, supply chain, and business practices to earn this recognition.

At the core of the brand is a belief in slow fashion and thoughtful design, creating versatile, high-quality pieces made to last and designed to move seamlessly through everyday life. With a focus on low-impact materials and responsible production partners, including long-standing relationships with artisan groups in Peru, Krimson Klover continues to prioritize durability, craftsmanship, and transparency.

As a women-founded and women-led company, Krimson Klover is also deeply committed to supporting and elevating women from the team behind the brand to the customers who wear it.

“B Corp™ is not a finish line, it’s a commitment to continuous improvement,” added Swenson. “We’re excited to be part of a community of like-minded companies working toward a more responsible and inclusive future.”

Krimson Klover will continue to build on this foundation by expanding its sustainability initiatives, deepening its partnerships, and creating products that reflect both purpose and performance.

About Krimson Klover

Founded in Boulder, Colorado, Krimson Klover is a women-led apparel brand that blends fashion and function through mountain-inspired designs. With a focus on quality, versatility, and responsible sourcing, the brand creates pieces designed to be worn season after season. Krimson Klover is committed to empowering women and using business as a force for good. For additional information, please visit krimsonklover.com.

Norrøna Launches Global Search for Its First-Ever Hiking Ambassador

OSLO, Norway (April 22, 2026) — Norrøna, the family-owned Norwegian outdoor brand, announces a global search for its first-ever dedicated hiking ambassador. The heritage brand is inviting applicants from around the world to apply for the opportunity to represent and help shape Norrøna’s future hiking products and experiences.

“Norrøna currently has 70 ambassadors, but we are missing one: a dedicated hiker,” says Martin Lien, chief commercial officer at Norrøna. “We are looking for a passionate individual who truly lives and breathes hiking and will inspire others to explore both everyday trails and bigger adventures.”

While Norrøna has collaborated with notable hikers throughout its history, the brand sees an opportunity to more clearly represent hiking as both a category and a mindset within its ambassador team. Rather than focusing on extreme achievements, the search is centered on passion, authenticity and the ability to inspire others.

The selected ambassador will play an active role within Norrøna’s ambassador program, contributing to product development, participating in field testing and serving as a global voice for the hiking category. This position is not a full-time role and is open to applicants regardless of profession and background. The global campaign launches today across international digital platforms, retail stores and brand channels, reflecting Norrøna’s ambition to find the right ambassador from anywhere in the world.

“At its core, this is about inspiring more people to get outside,” Lien shares. “If we can find someone who reflects that spirit and helps others discover the value of time in nature, then we’ve succeeded.”

Founded in 1929 and still owned and operated by the Jørgensen family today, hiking has been at the core of Norrøna since its earliest days. Today, the brand offers a comprehensive range of hiking products designed for all conditions and terrains, including apparel and backpacks. The company also offers curated, guided hiking experiences across the globe through Norrøna Adventure.

Applicants can submit their own candidacy or nominate someone they believe embodies the spirit of hiking by the August 15, 2026. Visit Norrona.com to learn more and apply.

For media inquiries about Norrøna, please contact senior account manager Corinne Baud at corinne.baud@rygr.us.

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About Norrøna: In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway´s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: To search for the best in technical advancements and to create the ultimate performance products. Today, four generations later, Norrøna is still a family-owned and run company and a leader in the growing market of sustainable sportswear. www.norrona.com

Marathon Sports Announces Dirt Camp – A Premium Trail Running Experience in the Berkshires

WALTHAM, Mass. (April 21, 2026) – Marathon Sports today announced Dirt Camp, a trail running experience designed to bring runners of all levels together for three immersive days of running, recovery and community along the shores of Lake Ashmere in the Berkshires.

Despite its name, Dirt Camp is anything but roughing it. The experience combines guided runs, athlete-led discussions and recovery sessions with premium hospitality and gear. Registration includes lodging, meals, guided runs, speakers and all camp activities.

“Trail running has always been about more than miles,” said Ben Cooke, president of Marathon Sports. “It’s about the landscapes you run through, the people you meet and the shared experiences along the way. Dirt Camp brings that to life in a weekend that’s both adventurous and restorative.”

Epic Trails, Shared Miles

Participants will take part in curated trail runs across the Berkshires, from summit efforts on Mount Greylock, the highest peak in Massachusetts, to rolling forest trails surrounding Lake Ashmere. Runs are organized by pace and experience level, making them accessible to everyone, from first-time trail runners to seasoned mountain athletes.

Attendees will also have the opportunity to run alongside and learn from respected figures in the trail and endurance community, including:

Tommy Rivers Puzey (“Rivs”) — an endurance athlete, physical therapist, father and coach known for his immersive virtual training programs and philosophy rooted in resilience and human connection. His career spans elite competition, from the marathon to triathlons and ultrarunning, as well as a return to sport following a life-threatening cancer diagnosis in 2020.

Geneviève Asselin-Demers — a professional athlete and engineer whose approach blends high-performance sport with balance, consistency, and family life, who serves as a role model for promoting strong, healthy habits within her community and at home.

Additional athlete leaders, sports nutritionists, sport psychologists, and trail ambassadors will guide runs, share insights and foster connection among participants.

Run Hard. Rest Easy. 

While the trails provide the adventure, Dirt Camp places equal emphasis on recovery and restoration.

Camp participants will have access to:

  • Massage therapy
  • Sauna and ice bath sessions
  • Open-water swims in Lake Ashmere
  • Guided yoga for runners

Together, these elements create a balanced weekend designed to help runners train hard, recover well, and connect with the trail running community.

Premium Gear Included

Each registration includes a curated gear package from presenting sponsor Craft, including:

  • Craft gravel/trail running shoes
  • A Dirt Camp hoodie
  • Additional sponsor gear and trail essentials

The all-inclusive camp package is designed so participants can focus on the experience, from the first trailhead to the final campfire conversation.

“Craft believes in what Marathon Sports is building: their authentic connection to the New England running community, their credibility, and the strength of their team,” said Jake Rawson, CEO of Craft Sportswear North America. “Partnering on Dirt Camp was a natural fit, and we’re proud to help bring this experience to life.”

Building a Trail Running Community

Dirt Camp represents the latest step in Marathon Sports’ growing commitment to trail running across New England.

Following Marathon Sports’ recent acquisition of six03 Trail Races and the Cranmore Mountain Race, the company is expanding its trail platform to include races, curated experiences, athlete development and trail-specific retail expertise.

“Trail running culture is built on shared experience,” Cooke added. “Dirt Camp is one of the ways we’re helping bring that culture to life by creating moments where runners can connect with each other and with the landscapes that make New England special.”

For more information, visit dirtcamp.run

About Marathon Sports

Founded in 1975, Marathon Sports is New England’s trusted running hub – blending expert service, premium products, and deep community roots. With 28 locally owned and operated stores across the region, Marathon Sports connects runners to the gear, knowledge, and experiences that inspire movement. From road and trail to track and beyond, we celebrate the culture of running through events, storytelling, and partnerships that bring people together. Every visit, every fitting, and every conversation reflects our belief that running is more than a sport – it’s a community.

About Craft Sportswear
Craft is a Swedish brand specializing in clothing and gear for endurance sports, where performance and comfort are crucial for optimal results. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers innovative training and competition apparel and footwear for World Champions and Everyday Heroes.  For more information, visit craftsports.us.

New Leadership Team Positions Gathr Outdoors for Accelerated Growth in Outdoor & Recreation Industry

Nashville, TN — April 21, 2026 — The company today announced a strengthened executive leadership team with several new additions, bringing together proven industry veterans with deep experience across the sports, outdoor, and consumer brands landscape. This strategic alignment underscores the company’s commitment to innovation, customer-centric growth, and operational excellence.

After serving on the Gathr board of directors for over four years, Jessica Klodnicki has been appointed Chief Executive Officer. With a strong background in the outdoor and consumer goods sectors—including leadership roles at KT Tape, Skullcandy, Bell Helmets, CamelBak, and Mizuno—Klodnicki brings a unique blend of brand-building expertise and operational leadership to guide the company into its next phase of growth.  Klodnicki brings a longstanding commitment to the outdoor industry, including prior nonprofit board service with People For Bikes, the International Mountain Bicycling Association (IMBA), and Protect Our Winters.

Joining her in key executive roles:

  • Joe Henderson, a 20-year veteran of the company and current President of the Recreation and Camp segments, will now also lead the GCI Outdoor brand.
  • Joel Thompson, Chief Digital Officer, will lead digital transformation, eCommerce growth, and consumer experience.
  • Ted Ganio, Chief Operating Officer, will lead operations, sourcing, and supply chain.
  • Stephanie Mecham, Senior Director of Human Resources, will guide talent strategy, culture, and organizational development.

“This leadership team represents the best of the outdoor and sporting goods industry,” said Klodnicki. “We’ve intentionally brought together leaders who not only understand the market, but have shaped it—from global brands to specialty retail and direct-to-consumer innovation. Their collective experience positions us to reshape Gathr Outdoors and its strong portfolio of brands for our customers and our consumers.”

Deep Industry Roots and Proven Track Records

The new additions to the leadership team reflect a deliberate strategy to invest in talent with direct, hands-on experience in the outdoor and sports ecosystem:

  • Joel H. Thompson, Chief Digital Officer, is a seasoned digital commerce and consumer experience executive with more than 20 years of leadership across sports, outdoor, retail, and consumer brands. Thompson’s expertise spans eCommerce, marketplace strategy, CRM, lifecycle marketing, and the integration of digital initiatives across wholesale and retail channels. His career includes leadership roles at Hard Rock International, PGA TOUR Superstore, Under Armour, Mizuno, and Disney, where he drove omni-channel strategy, platform modernization, personalization, and data-driven growth.
  • Ted Ganio, Chief Operating Officer, brings extensive operational leadership from premier outdoor brands including Helinox, CamelBak, Sierra Designs, and Mountain Hardwear, with a focus on scaling global operations, sourcing and delivering product excellence.  Ganio brings over 20 years of experience in supply chain management, product design, and business operations with a proven track record of driving growth, operational efficiencies, and innovation in the global consumer products industry.
  • Stephanie Mecham, Senior Director of HR, brings more than 15 years of experience as a human resources leader with a strong consumer products focus, including leadership roles at KT Tape and Blendtec. At KT Tape, she helped shape culture, organizational strategy and talent development during a period of significant growth and a successful transaction. She brings deep expertise in building high-performing teams and aligning people strategy to business performance.

“This is not just a leadership team—it’s a team of operators who have lived and breathed this industry,” Klodnicki added. “From product design and supply chain to digital commerce and culture, we have assembled a group that understands what it takes to win in today’s evolving outdoor and recreation market.”

Positioned for the Future

With this leadership structure in place, the company is poised to accelerate innovation, expand its market presence, and enhance customer engagement across all channels. The combined expertise of the team will drive forward initiatives in culture, digital transformation, operational efficiency, and brand growth.

About the Company
About Gathr Outdoors

Gathr Outdoors is a diversified global designer, manufacturer, and marketer of outdoor recreation and sporting goods, bringing together a family of category-leading brands across golf, team sports, outdoor and camp. Headquartered in Nashville, Tennessee, the company serves consumers and retail partners worldwide through a portfolio that includes GCI Outdoor, Klymit, Rightline Gear, Cascadia Vehicle Tents, WaterPORT, Softspikes, Pride Sports, Champ, and websites – golftees.com and personalziedgolfballs.com.

Mission
Gathr Outdoors exists to inspire people to spend meaningful time together outside—creating products and experiences that make outdoor adventures more accessible, comfortable, and enjoyable for everyone.

Vision
Guided by its North Star, “Together Outside,” Gathr Outdoors is redefining the outdoor industry by shifting the focus from solo achievement to shared experiences—building a future where connection, community, and adventure go hand in hand.

What We Do
Through innovative product design, engineering, and customer-focused solutions, Gathr Outdoors supports a wide range of outdoor activities—from camping and overlanding to backyard recreation, team sports and golf.  Its brands are recognized leaders in their categories, delivering high-quality, dependable products that enhance every outdoor moment.

Outdoor Retailer 2026 Opens Registration, Launches “Make It Yours” Campaign Putting Industry in the Driver’s Seat

MINNEAPOLIS, Minn. (April 21, 2026)Outdoor Retailer, the platform for connection, learning, and outdoor innovation, has officially opened registration for its 2026 show, August 19–21 at the Minneapolis Convention Center. Marking a new era for the industry gathering, this year’s event is anchored by an expanded Hosted Buyer program, a reimagined format, and the launch of the “Make It Yours” campaign, focused on connection, education, and discovery of new products. Register here

“Outdoor Retailer is evolving into a deeply collaborative platform, meeting stakeholders where they are and reflecting the industry’s future and its changing consumer,” said Lindsay Hubley, senior vice president, sports and outdoor division for Emerald, Outdoor Retailer’s parent company. “That means opening the door to new voices, new communities, and new ways for brands and retailers to connect in more meaningful, relevant ways.”

Make It Yours Campaign
With its move to Minneapolis, Outdoor Retailer enters its next phase, focused on emerging brands, founder-led companies, and partnerships across the outdoor ecosystem fueling the future of the outdoor industry. The “Make It Yours” campaign reflects this evolution, inviting the outdoor community to help drive the future of the industry through collaboration, new ideas, and shared experiences.

Expanded Hosted Buyer Program
Designed to support independent specialty retailers, this enhanced initiative helps reduce financial barriers to attendance. Approved buyers and product developers may receive travel support, including airfare and hotel accommodations, enabling them to focus on building relationships and sourcing new products on the show floor.

Qualified retailers can apply for the program here:
https://outdoorretailer.com/attend/or-hosted-b

Platform Updates for 2026
A key element of this year’s event is the Wild Reach initiative bringing 150 creators on-site to produce live content and engage with exhibitors and attendees. A show floor layout features a mix of established brands and newer entrants.

 

In addition, the show includes Urban Outdoor Experiences, bringing outdoor activities into an urban setting at Theodore Wirth Regional Park, a 740-acre park just west of downtown.

Taking place daily from 7:00 to 10:00 a.m. on August 20–21, attendees are invited to personalize their mornings with guided activities around Minneapolis. Organized through the Outdoor Retailer show app, these experiences provide access to outdoor spaces minutes from the Minneapolis Convention Center.

Industry Day and the Retail Playbook Lab
Outdoor Retailer will kick off the week with “Outdoor Next: Ideas That Move Us Forward,” its 2026 Industry Day program on August 19 at the Minneapolis Convention Center. Designed as a forum for conversation and shared problem-solving, the half-day event convenes retailers, brands, media, and industry leaders for panels exploring forces shaping the outdoor sector, from shifting consumer behavior and economic pressures to emerging technologies and the evolving role of specialty retail.

Earlier that day, the Retail Playbook Lab provides a hands-on complement focused on practical strategies retailers can apply immediately. Designed as a working session, the lab bridges insight and execution, equipping attendees with tools to navigate today’s retail landscape.

About Outdoor Retailer
Outdoor Retailer is where the outdoor industry comes together to support the business of the outdoors. Designed in collaboration with brands, retailers, and industry leaders, the event creates space for connection, practical education, and the discovery of products shaping the future of outdoor recreation.

Outdoor Retailer is where the industry gathers to connect and collaborate on what comes next; #MakeItYours. Learn more at outdoorretailer.com.

Media Contact
Chris Goddard, CGPR
chris@cgprpublicrelations.com
(781) 640-8387
marybeth@cgprpublicrelations.com

RADL Launches Pack 01: The Backpack Born on the John Muir Trail

April 20, 2026—Bonsall, CARADL (RAD-ul) is born. This new hiking backpack brand, founded by Jared Rowley, is officially launching with its debut product: the Pack 01, a 65-liter trekking pack built to outlast anything on the market. As the industry continues chasing ultralight, RADL is bucking the trend by building packs that last.

In the summer of 2021, Rowley took his two oldest children on the John Muir Trail for nearly a month. The first week tested them in ways no amount of preparation could have anticipated. Physical limits were pushed, mental walls were hit. Then something shifted. They found their trail legs, and the struggle gave way to something deeper. They all came home as different people.

It was what happened after the trip that started RADL. The kids came home more capable, more confident, and more willing to take on things they would have avoided before. The experience didn’t just stay in the mountains; it changed how they showed up in real life, and Rowley wanted more people to experience that.

Introducing Pack 01

Inspired by classic trekking design, Pack 01 combines functionality, timeless aesthetics, and rugged construction. It’s made from ultra-durable 900D 100% polyester — heavier-duty than the nylon used by virtually every competing pack at this price point. Every detail, from the aircraft-grade aluminum hardware to the YKK® Racquet Coil Zippers, is overbuilt by design. The result is one of the most robust and reliable packs on the market, engineered for both demanding expeditions and more contemplative escapes.

Pack 01 Specifications:

  • Volume: 65 liters
  • Weight: 5 lbs 3 oz
  • Material: 900D 100% polyester for long-term durability
  • Frame: Adjustable, padded back panel, RADL Ultralight Dynamic Tubular Load (DTL) frame – carefully engineered of 5mm aircraft aluminum
  • Hardware: Heavy-duty YKK® Racquet Coil Zippers
  • Comfort: CCubed breathable foam back panel; adjustable torso fit (18″–23″)
  • Colorways: Olive Green, Field Tan, Iceland Blue, Oxblood Red (standard and waxed finishes)
  • MSRP: $369 USD — available exclusively at shopradl.com

Pack 01 Key Features:

  • Top load opening and U-zip front panel for packing convenience
  • Upper and lower dynamic “z” compression for equal weight distribution
  • Bear can storage in pack lid for easy accessibility to food while on the move
  • Aluminum G-hooks for attaching gear to the front, side, or bottom of the pack
  • Internal hydration bladder sleeve with two hose exits
  • 9 ultra-durable pockets
  • Daisy chains for removable straps
  • Large but low-profile adjustable hip belt pockets

“I built RADL around a simple belief: growth happens when you go into the unknown,” says Rowley. “But if you are going to do that, your gear has to be something you trust completely. Pack 01 is built so you don’t have to think about it, so you can stay focused on the challenge, the experience, and what it is transforming you into.”

Effective immediately, Darby Communications will serve as RADL’s agency of record, spearheading targeted PR campaigns to build momentum for the brand’s growth and recognition in the outdoor industry.

For more information on RADL and the latest brand news, visit https://shopradl.com or contact Stacy Kline at stacy@darbycommunications.com.

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ABOUT RADL

RADL is a hiking backpack brand born in Bonsall, California, and inspired by the iconic Dylan Thomas line “Rage Against the Dying of the Light.” RADL is built on the belief that growth happens when someone enters the unknown. Our Mission is to help people get more out of those moments by building gear they can trust completely. Our debut product, Pack 01, is now available. Learn more about the brand and pack at https://shopradl.com.

Grassroots Outdoor Alliance Connect Show sees strong ongoing retailer, vendor attendance for Reno in June

ASHEVILLE, N.C. (April 20, 2026) — As retailers and product vendors prepare for the upcoming Connect outdoor retail buying show in June, Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is reporting continued strong and slightly upward trending attendance by retail buyers and brands, with over 290 exhibitors and more than 150 retailers in attendance between all aspects of the event.

In particular, Discovery Marketplace, a five-hour event on the front end of the show designed to help retailers explore opportunities to work with new brands, is seeing its largest attendance to date with 132 companies participating.

The Spring/Summer Connect Show takes place June 8-11, 2026, in Reno, NV., with both the Grassroots retailer education day and Discovery Marketplace on Sunday, June 7. While Discovery Marketplace offers new and emerging brands the opportunity to show product highlights to specialty retailers, the four-day Connect show focuses on line showings supporting established brand-retailer relationships.

In advance of the June show, Grassroots Outdoor Alliance also promoted Chelsea Flynn to Senior Director of Events. Flynn has worked at Grassroots Outdoor Alliance since May 2023, previously as Director of Events. Her promotion acknowledges her continued growth and oversight of the organization’s events and event team.

With registration now largely complete, 157 retailers and 396 retail buyers are registered to attend the show, a slight increase compared to the 2025 Spring Connect show.

On the vendor side, 159 brands will attend Reno Connect during the primary part of the four-day show, compared to 143 at last Spring’s Connect Show.

In all, Connect will provide a forum for 10,956 appointments between retailers and brands, amounting to 8,462 hours of meetings. The Grassroots Outdoor Alliance team has tracked buyer engagement statistics since the organization began pre-scheduling all appointments for retailers and brands in 2016.

“We couldn’t be more pleased with these numbers as we prepare for Spring Connect in Reno. We are constantly striving for balance, and, with an increase in retailer registration and the right mix of brands exhibiting, our team believes we’ve found the sweet spot,” Flynn said. “There is great energy surrounding the show due to new features and enhanced program areas centering our community — the annual awards luncheon, an updated Connect Show app, focused education sessions, inspired morning activities, and cheeky theme days that honor our time in Reno. We’re excited for this Spring’s Connect!”

Grassroots Outdoor Alliance will release more information on its upcoming retailer education component in coming weeks.

About Grassroots Outdoor Alliance

Grassroots Outdoor Alliance is a retailer-owned network of 100+ independently owned outdoor retailers and vendor partners, working together for the health and growth of specialty outdoor retail. Through data collection and analysis, direct member support, specialty events and deep vendor partnerships, Grassroots Outdoor Alliance is creating both a vision and roadmap for the long-term success of independent specialty retail. Grassroots Outdoor Alliance is recognized as a catalyst for the success of its retailers and vendor partners; an advocate for specialty independent retail; a promoter of education and community within the specialty channel; and a key influencer of the national outdoor industry. Grassroots Outdoor Alliance also operates Connect, a twice-annual legacy show experience that spans four days, offering an efficient and structured format for retailers to conduct pre-season line showings and business conversations.

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Astral welcomes Angel Collinson as its newest Archetype

SEATTLE, Wash. (April 15, 2026) – Astral, the leader in equipment designed for high-performing wilderness athletes, adds Angel Collinson, healer, Nature-enthusiast, sailor, and retired professional skier, as its newest brand Archetype. Astral archetypes serve as inspirational advisors for the brand, who live at the intersection of athletics, art and craft, and who bring their expertise, experiences, and innovative mindsets to the development of Astral gear.

Angel is a two-time Freeride World Tour champion, Teton Gravity Film film veteran, world sailor, and now, a  retreat facilitator. In 2019, Angel met her now partner Pete, a sailor, and two years later, in 2021 she retired from skiing and sailed around the world for two years. Today, Angel spends most of her time in and around the ocean, and leading nature-based retreats, aimed at helping people spend intentional time outside, and listening to Nature.

“It’s an honor to welcome Angel as the newest Astral Archetype. After spending some quality time together exploring Costa Rica’s Nicoyo Peninsula, it’s very clear that Angel is the complete package: elite-level performance, curiosity, artistry, humility, a remarkable perspective, and a strong connection with Nature,” said Cooper Lambla, Head of Brand and Marketing. “Angel truly trusts Nature’s experiences, designs, and materials in her pursuits from the mountains to the sea, in both the most intense moments of flow and the calmer reflections and expressions that follow. We look forward to crafting some unique and necessary gear and stories with Angel and her community.”

As an Archetype, Astral will support Angel’s upcoming projects as she pursues new adventures as, in her words, “a water woman.” Angel’s lifestyle intrinsically allows her to test gear designed for use in their natural habitat, providing Astral with valuable insight as the brand develops its next generation of footwear and apparel. Angel will provide ongoing inspiration to the brand as they remain dedicated to creating unique and necessary products that elevate the experience in Nature and are built to protect the maximum amount of soil and water.

“Astral is like your very cool aunt, or funcle. They are highly creative, slightly eccentric and outside the box, and most importantly to me: they truly, truly give a damn. All of those things (especially the last!) make me SO stoked to work with them,” said Angel. “I feel like these days we see a lot of greenwashing: performative slogans to win public favor, meanwhile cutting corners in the background and externalizing those costs on the environment. They keep it super real, which I appreciate, and so much of the ethos of Astral, and my personal ethos are remarkably aligned.

Down to their slogan: Trust Nature. It’s literally my MO. I can’t wait to see where asking big questions, telling inspiring stories, and getting eccentric and creative will lead- for the company and for partnering together!”

Check out Student of the Elements, an Astral short film written by and about Angel, for a taste of her curiosity, artistry, humility, and strong connection with Nature. Watch the short film here: explore.astraldesigns.com/ambassador/angel-collinson

To learn more about all of Astral’s Archetypes, please visit explore.astraldesigns.com/ambassadors. For more information about Astral, please visit astraldesigns.com.

ABOUT ASTRAL
Established in 2002, Astral designs high-performance wilderness equipment for athletes who trust Nature’s experiences, designs and materials, created in the least toxic, lowest impact ways. Built on decades of experience and experimentation, Astral has assembled athletes, artists, and craftspeople to build the cleanest, most beautiful, and highest performing gear. Astral has significantly reduced toxic PVC foam from the PFD industry, invented breathable life jackets, won awards for their paradigm-changing footwear designs, and developed the stickiest rubber ever worn on wet rock. In 2024, Astral launched its first line of HempTech™ apparel, utilizing Nature’s highest performing fiber that is naturally breathable, odor resistant, durable and cooling in warm weather, while protecting the maximum amount of soil and water. Visit www.astraldesigns.com for more information.

 

Media Contact: Verde Brand Communications | astral@verdepr.com